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GUIDE CONGRESS WELCOME TO
CONGRESS
GUIDE
12-14 APRIL 2016
MADINAT JUMEIRAH | DUBAI

WELCOME TO
WORLD RETAIL
CONGRESS 2016

IN PARTNERSHIP WITH        OFFICIAL EVENT PARTNERS

FIVE STAR SPONSORS *****                             BROUGHT TO YOU BY
GUIDE CONGRESS WELCOME TO
PRACTICAL INFORMATION

    WORLD RETAIL CONGRESS
    PRACTICAL INFORMATION
OPENING TIMES
Tuesday 12th April. 08:00 -17:00                        PRESENTATIONS
Wednesday 13th April. 07:45 – 17:10                     Presentations will be available to              CONTENTS
Thursday 14th April. 07:45 – 17:30                      attendees on the website within                 03 | Practical information
World Retail Awards. 19:00                              10 days of the event taking place.              At-a-glance guide to the Congress
                                                        The distribution of presentation                04 | What the Retail CEOs think
CLOAKROOM                                               materials is subject to the speakers’           Highlights from our CEO survey
Kindly note, as standard practice there is              approval.                                       07 | Day 1 Agenda
no cloakroom available. Therefore if you have                                                           The full first day programme
any luggage please ensure you leave this with                                                           09 | Retail leadership
the concierge at your hotel.                        LOST & FOUND                                        Our report into next-gen retail
                                                    Please ensure you take care of your                 10 | Day 2 Agenda
MEALS                                               valuables and inform a member of staff              The full second day programme
All refreshments and conference lunches             if you misplace any items.                          12 | Floorplan
have been carefully selected to offer you                                                               Find your way around the event
the best in banqueting. Check the agenda            All items found within the venue should be          14 | Day 3 Agenda
for timings.                                        referred to a member of staff. Kindly note that     The full third day programme
                                                    the venue and organisers decline any                19 | Hall of Fame
WIFI                                                responsibility for any lost items.                  Our three new inductees for 2016
Complimentary Wi-Fi is available throughout                                                             20 | Retail opinion
the Madinat Jumeirah. Login details will be         AWARDS TICKETS                                      Solomon Lew on retail strategy
available on signage throughout the venue.          Awards tickets can be collected from                23 | Thanks
                                                    the registration marquee on                         To our sponsors and partners
FIRST AID                                           13th April 11:30 – 17:30,
All security officers at Madinat are                and 14th April 09:00 – 12:00.
trained and equipped to deal with basic
first aid occurrences.                              RETAIL STUDY TOUR
                                                    Exclusively curated for the Congress,
The first aid centre is located in Mina A’Salam.    this one day tour offers insight into the latest
Should you need to contact the first aid room       innovations in Dubai store design with
please do so on +971 4366 5864.                     commentary throughout on the ideas,
                                                    influencers and thought process behind
EMERGENCY PROCEDURES                                their conception.
The venue staff will take on the role of
Fire Marshalls and will direct all guests and       This is your chance to find out first-hand
other staff to the emergency assembly areas.        how leading retailers are conceptualising their
Upon hearing the fire alarm, please leave the       stores to create engaging and memorable
venue by the nearest available fire exit.           experiences for customers.

Fire exits are marked by signage and marshals       Taking place on Friday 15th April, delegates
will be there to assist. Security will ensure all   should meet at the Madinat Jumeirah Resort
areas are evacuated. After leaving the building     at 09:00 for registration.
go directly to the assembly points.
                                                    The coach will depart at 09:30,
                                                    and will return to the Resort and Dubai            EVENT APP
   JOIN THE CONVERSATION                            International Airport at 17:00.                    The event app is your go-to source for all
                                                                                                       things Congress. Build your profile, get the
   #WRC2016                                         Please note that the tour is now fully booked,     most up-to-date agenda, send messages
   #FUTUREOFRETAIL                                  if you would like to join the tour                 to other attendees, and submit live
                                                    please visit the registration desk.                feedback after each session. If you have
                                                                                                       misplaced your login details, email
                                                                                                       booking_enquiry@worldretailcongress.com

                                                                                                                                                /03
GUIDE CONGRESS WELCOME TO
EDITORIAL                                                                                                                                                                                                                                                                         EDITORIAL

                                                                                                                                                                                                                                                      Do you feel more
                                                                                                                                                                                                                                                      in the spotlight because
                                                                                                                                                         THE TOP 5 ISSUES
                                                                                                                                                         That will impact retail
                                                                                                                                                                                                                                      60%             of consumers using
                                                                                                                                                                                                                                                      social media?

                                                                                                                                                                                                             89%
                                                                                                                                                         as ranked by retail CEOs
                                                                                                                                                          CUSTOMER LOYATY
                                                                                                                                                                                                                                                          39%
                                                                                                                                                                                                   5.6

                                                                                                                                                          ONLINE CHANNEL GROWTH              5.2

                                                                                                                                                          PRODUCT DEVELOPMENT                5.2

                                                                                                                                                          MOBILE CHANNEL GROWTH              5.1
                                                                                                                                                                                                            Predicted increase
                                                                                                                                                                                                            in respondents’
                                                                                                                                                          EXPANSION (local/international)   5.0             online sales                2016                2015

                                                                                                                                                                                                                                 international retail growth, with Asian markets perceived

       OUR GLOBAL INDEX REVEALS
                                                                                                                                                                                                                                 as relatively open and favouring the internationalisation
                                                                                                                                                                                                                                 of retailing. This result mirrors those of the Global Retail

       REGIONAL DIVIDE IN GROWTH
                                                                                                                                                                                                                                 Index of the past four years.
                                                                                                                                                                                                                                    Notable trends in 2016 include a higher positive
                                                                                                                                                                                                                                 sentiment for future growth in North America, India, and

       PROSPECTS FOR RETAILING
                                                                                                                                                                                                                                 Iran. Conversely, Central and South America, Africa, and
                                                                                                                                                                                                                                 Central and Eastern Europe had low expectations of
                                                                                                                                                                                                                                 future growth.
                                                                                                                                                                                                                                    Physical stores remain the most important sales
                                                                                                                                                                                                                                 channel for retailers. This has been a consistent trend
                                                                                                                                                                                                                                 seen since the inception of the Global Retail Sentiment
While global retail CEOs remained cautiously confident about the year ahead,                                                                                                                                                     Index. In-store kiosks remain the least important in
                                                                                                                                                                                                                                 assisting consumers in their shopping, despite a large
Asian respondents foresee far brighter prospects in the East.                                                                                                                                                                    number of retail brands investing in in-store kiosk
                                                                                                                                                                                                                                 technology.
                                                                                                                                                                                                                                    Around 60% of retailers predict store numbers will
                                                                                                                                                                                                                                 increase at both local and international level in the next
The fifth edition of the World Retail Congress Global          In all, 220 senior retail    to increase in the next 12 months, which is a substantial                                                                            12 months. However, around 20% predict local store
Retail Sentiment Index has revealed a relatively stable        executives responded to      change in sentiment from 2015, when only 46%                                                                                         numbers will decrease, and around 24% predict that
outlook for the coming year, yet at the same time a clear      the 2016 Global Retail       expected growth in China. Expectations for India have           BREXIT: WHAT THE                                                     physical store space will decrease, coinciding with the
shift has taken place in the markets best set for growth.
   Produced with Australia’s Monash Business School
                                                               Sentiment Index; of which
                                                               59% were chairman, CEO,
                                                                                            also improved from 2015 (50% expected an increase) to
                                                                                            2016 (73% expecting an increase).                               RETAIL CEOs THINK                                                    shift in focus toward digital sales channels.
                                                                                                                                                                                                                                    Respondents expect mobile e-commerce and
and ACRS, the report showed market optimism remains            president, or managing          Around 75% of retail leaders also expected retail sales      With the UK set to go to the polls in an EU                          customer analytics capabilities to drive change in the
relatively stable across the globe, with a slight slip to      director. The majority of    increases in Central and Eastern Europe, Central and            referendum next month, we asked the retail                           next 12-24 months, yet their enthusiasm for online did
0.9 in 2016 from 1.3 in 2015 [-5 = pessimistic, 0 = neutral,   respondents were from        South America and Western Europe, all improvements              CEOs what they felt. When asked “Should                              not extend to social media which, as a communication
5 = optimistic]. However, respondents from Asia                North America (43%),         from 2015 expectations.                                         the United Kingdom remain a member of the                            and revenue channel, is losing traction compared with
(excluding China) were far more optimistic about the           Asia-Pacific (27%),             Expectations for retail sales growth in the Middle East      European Union”, 56% stated that the UK                              past years. The channel is generally seen as less effective
global retail market in the year ahead (2.7 in 2016,           Western Europe (11%),        (54%) and Africa (61%) were lowest. This represents a           should remain in the EU, while 17% stated                            in terms of assisting consumers to shop.
up from 2.0 in 2015).                                          Central and Eastern          shift from 2015, when more retailers expected increases         Britain should leave. Common responses                                  “Now more than ever, it is critical for retail leaders to
   Western Europe slipped from levels in 2015, when            Europe (9%), while a         in the Middle East (81%) and Africa (79%).                      from proponents of remaining in the EU stated                        understand, integrate and measure their business
the score was 1.1, to 0.7 in 2016. However, this remains       quarter of all respondents      Asia’s population mass and consumer affinity for             that a move would be “too disruptive” and                            activities. Brands are under pressure to connect with
in line with results from 2014 and slightly up from            were retailers with          brands continues to drive global retail leader perceptions      that the EU “facilitated a global economy”.                          customers in more efficient ways, and demonstrate
those in 2013.                                                 revenues in excess of        for the region. Despite slightly lower sentiment than                                                                                ROI,” said Monash associate professor, Sean Sands,
   Most retail leaders (97%) expect China’s retail revenue     US$1billion.                 2015, Asian markets remain the key focus for                                                                                         managing director, ACRS.

04 /                                                                                                                                                                                                                                                                                     /05
GUIDE CONGRESS WELCOME TO
DAY ONE PROGRAMME

DAY 1 WHERE WE ARE TODAY?
Tuesday, 12th April 2016. Registration opens 08:00

09:00-10:30   INTERNATIONAL DIRECTORS’ MEETING
              John Scott | DIRECTOR OF INTERNATIONAL BUSINESS DEVELOPMENT | DEBENHAMS | Dr Ira Kalish | CHIEF GLOBAL
              ECONOMIST | DELOITTE | Alex Cara | SENIOR VICE PRESIDENT FOR GROUP RETAIL | PANDORA | Bart Denolf | HEAD OF
              FRANCHISE | SACOOR BROTHERS | Murjaan Ballroom

10:00-10:45   BREAKFAST BRIEFING: WINDOW ON THE WORLD: A GLOBAL TOUR OF THE WORLD’S MOST INNOVATIVE STORE DESIGN
              John Ryan | STORES EDITOR | RETAIL WEEK Stream D Joharah Ballroom

10:30         INTRODUCTORY NETWORKING BRUNCH

WELCOME CEREMONY
12:00         INTRODUCTION AND WELCOME FROM THE CHAIR AND WORLD RETAIL CONGRESS
              Ian McGarrigle | CHAIRMAN | Naga Munchetty | INTERNATIONAL BROADCASTER AND JOURNALIST

12:10         OPENING REMARKS His Excellency Mohammed Al Shehi | UNDERSECRETARY OF THE ECONOMY FOR
              THE UAE MINISTRY OF ECONOMY

12:15         WELCOMING WORLD RETAIL CONGRESS TO DUBAI His Excellency Majid Saif Al Ghurair | CHAIRMAN | DUBAI CHAMBER
              OF COMMERCE & INDUSTRY

12:20         WELCOME Alain Bejjani | CEO | MAJID AL FUTTAIM

12:25         INTERNATIONAL RETAILING TODAY – CHALLENGES AND OPPORTUNITIES Sir Ian Cheshire | CHAIRMAN | DEBENHAMS

12:30         THE FUTURE SHAPE OF RETAIL Stephen Sadove | FORMER CHAIRMAN & CEO | SAK’S

PLENARY
12:40         REINVENTING THE RETAIL EXPERIENCE: WHAT CAN THE INDUSTRY LEARN FROM THE DUBAI VISION?
              Alain Bejjani | CEO | MAJID AL FUTTAIM

13:00         RETAIL IS DEAD. LONG LIVE RETAIL: WHAT IT MEANS TO STAY ALIVE AND THRIVE IN THE WAKE OF CONSTANT CHANGE
              Arthur Martinez | CHAIRMAN | ABERCROMBIE & FITCH | Bernie Brookes | CEO | EDCON | Aarti Jagtiani | DIRECTOR |
              LANDMARK GROUP | Neela Montgomery | CHAIRWOMAN | CRATE & BARREL | BOARD MEMBER - MULTICHANNEL |
              OTTO GROUP | MODERATOR | Naga Munchetty | INTERNATIONAL BROADCASTER AND JOURNALIST

13:40         AFTERNOON REFRESHMENTS AND NETWORKING
14:40         THE GLOBAL RETAIL REPORT – ECONOMIC FLUCTUATIONS AND THEIR IMPACT ON THE RETAIL INDUSTRY
              Dr Ira Kalish | CHIEF GLOBAL ECONOMIST | DELOITTE

15:10         TRANSFORMING LUXURY Thierry Andretta | CEO | MULBERRY Patrick Chalhoub | JOINT CEO | CHALHOUB GROUP |
              Paolo de Cesare | CEO | PRINTEMPS MODERATOR | Daniel Piette | CHAIRMAN | LVMH INVESTMENT FUNDS

15:50         STORES STRIKE BACK – THE FUTURE OF RETAIL IN AN ALL-CHANNEL UNIVERSE Jerry Storch | GROUP CEO | HUDSON BAY

16:10         AFTERNOON REFRESHMENTS AND NETWORKING

16:30         PLACEMAKING AND INCLUSION: HOW RETAILERS AND DEVELOPERS CAN CREATE THE CITIES OF THE FUTURE
              Ken Himmel | PRESIDENT & CEO | RELATED URBAN | Morty Singer | PRESIDENT & CEO | MARVIN TRAUB ASSOCIATES |
              Naga Munchetty | INTERNATIONAL BROADCASTER AND JOURNALIST

17:00         BUILDING A DIGITAL GLOBAL BRAND FOR 2020 William Kim | CEO | ALLSAINTS

17:20         NETWORKING RECEPTION AND UK TRADE & INVESTMENT NETWORKING RECEPTION Madinat Arena Water Terrace

19:00         WORLD RETAIL CONGRESS VIP DINNER supported by IBM (invitation only) at Segreto, Madinat Jumeirah

                                                                                                                               /07
GUIDE CONGRESS WELCOME TO
RETAIL INSIGHT

Strip Back to Basics                                     REPORT QUESTIONS                                                                            COMMEMORATING
Peeling off the first layer was a challenge. I felt so   DNA FOR NEXT GEN                                                                            10 EDITIONS
                                                                                                                                                     OF THE CONGRESS
exposed, but in a good way. With every item I shed,      RETAIL LEADERS
a core truth was being revealed. Did it feel natural?    A new report has revealed a clear mismatch between
Not entirely. But what I soon discovered was a real      the skills retail CEOs have and those that they need.

eye-opener. Not just to me, but to everyone. After I
                                                         A new report, The DNA of the Future              A common theme from interviews

summoned the courage to strip right down, and we         Retail CEO, has examined the skills of
                                                         current and next generation retail leaders
                                                                                                       for the report was that the experience of
                                                                                                       aspiring retail CEOs is still not broad
                                                         and questioned whether they have all the      enough, meaning they may have problems
all took a good look, I felt renewed. Like the weight    skills needed to drive retail forwards.
                                                         Commissioned by Green Park and the
                                                                                                       acting as change agents for their
                                                                                                       businesses. When global panel
                                                         World Retail Congress, the findings were      respondents were asked whether retail
of history had been removed from my shoulders            based on opinions and comments from           CEOs in the future will need to have         Ian McGarrigle,
                                                                                                                                                    CHAIRMAN | WORLD RETAIL CONGRESS
                                                         over 100 senior global retailers.             worked across multiple disciplines, an

and my future path was clear. I had uncovered who
                                                           As part of this, the report identified      overwhelming (88%) answered yes.
                                                         58 aspiring CEOs for 2020 who are                More encouragingly, aspiring CEOs
                                                         currently sitting within large UK retailers   have begun to find more ways to move
I truly was and laid bare my full potential. When        (£1bn or more revenue). The percentage of
                                                         the selected aspiring CEOs who will come
                                                                                                       themselves around, compared with the
                                                                                                       incumbents. The number in the sample
                                                                                                                                                    Since its launch, the
                                                                                                                                                    World Retail Congress has
                                                         up through experience in store operations     who have spent their careers within just
                                                                                                                                                    grown to become a powerful
it began, I was a business. When it was complete,        will fall markedly to 21% (compared with
                                                         31% in the current UK CEO sample), with a
                                                                                                       one business has fallen markedly to 17%
                                                                                                       (compared with 30% of current UK CEOs).      meeting place for the global
                                                         broader range of skills sets coming           Aspiring CEOs are also more likely to have   retail industry. At a time
I was a business reinvented.                             through. However, only 7% of the aspiring     picked up experience outside retail          of unprecedented change,
                                                         CEOs can claim a predominantly digital        –52% have done so, compared with             there has never been a
                                                         background.                                   34% of the current CEO sample.               greater need for retail
                                                                                                                                                    leaders to come together to

Don’t miss this revealing presentation.                                                                                                             help discuss and shape the
                                                                                                                                                    future of our industry.
                                                                                                                                                    We are pleased that you
13.04.16, The Plenary.                                        THE GLOBAL ECONOMY AND RETAIL                                                         could join us to be part of
                                                                                                                                                    those discussions, make
                                                              The world’s major retail markets face
                                                              a mixed outlook in 2016, amid                                                         new contacts and above
                                                              persistent economic challenges,                                                       all be inspired by the
                                                              Deloitte’s chief global economist,                                                    outstanding line-up
                                                              Ira Kalish, will tell delegates in a                                                  of speakers.
                                                              scene-setting session at 14.40 today.
                                                                                                                                                    Ian McGarrigle,
                                                                 Kalish believes that the US looks                                                  CHAIRMAN | WORLD RETAIL CONGRESS
                                                              relatively strong, with the prospect
                                                              of continued growth, while Europe
                                                              will see modest growth with the
                                                              short-term possibility of acceleration
                                                              but longer term risks.
                                                                 By contrast, China is likely to
                                                              experience ongoing weakness and             “The big issues across global
                                                              continued restructuring towards          markets are persistent low inflation,
                                                              more consumer orientation. The           high level of debt in emerging
                                                              stronger economies in the world          markets and the slow growth of
                                                              include India, the US, Spain,            productivity in the developed world,”
                                                              Argentina and the Philippines.           he said.

                                                                                                                                                                                       /09
GUIDE CONGRESS WELCOME TO
DAY TWO PROGRAMME                                                                                                                                                                                                                                                               DAY TWO PROGRAMME

DAY 2 CONSUMER EXPERIENCE                                                                                                                                                STREAM A                        STREAM B                       STREAM C                         STREAM D

AND HOW TO ENGAGE
                                                                                                                                                                         PLENARY ROOM –                  INTERNATIONAL                  CONSUMER                         INNOVATION
                                                                                                                                                                         CUSTOMER EXPERIENCE             EXPANSION/MOBILE               ENGAGEMENT                       & DISRUPTION

Wednesday, 13th April 2016                                                                                                                                 14:10         IT’S NOT ABOUT US, IT’S ALL     INCREASING SUCCESS             ENGAGING YOUR CUSTOMER:          HOW DO YOU NURTURE YOUR
                                                                                                                                                                         ABOUT THEM: WINNERS ARE         THROUGH INTERNATIONAL          THE POWER OF CONTENT             RISING STARS? LEADERSHIP
                                                                                                                                                                         CUSTOMER OBSESSED               BRAND BUILDING                 MARKETING                        IN THE AGE OF MILLENIAL
                                                                                                                                                                         Brad Davis | EXECUTIVE VICE     Mark Lack | CEO |              Rob Mosley | CO-FOUNDER          EMPLOYEES
                                                                                                                                                                         PRESIDENT, CHIEF MARKETING      RETAIL ARABIA | Norman         & CREATIVE DIRECTOR |            David Munczinski |
                                                                                                                                                                         OFFICER | OPUS BANK             Jaskolka | PRESIDENT,          NONSENSE                         FOUNDER & CEO | BRICKWORK
07:45           REGISTRATION FOR BREAKFAST BRIEFINGS                                                                                                                     John Gillam |                   INTERNATIONAL | ALDO           MODERATOR |                      SOFTWARE | Rachel
                                                                                                                                                                         MANAGING DIRECTOR,              Vi Patel | CHIEF OPERATING     Sean Pillot de Chenecey |        Lim | CO-FOUNDER & CEO
07:45-08:45     ACCESSING THE MIDDLE EASTERN RETAIL MARKET – THE OPPORTUNITIES AND CHALLENGES FOR INTERNATIONAL RETAILERS                                                HOME IMPROVEMENT                OFFICER | HUNKEMÖLLER          FOUNDER | BRAND POSITIVE         | LOVE, BONITO | Elma
                Breakfast Briefing Supported by UKTI | Denis Davies | DEPUTY HEAD, RETAIL & LUXURY | UKTI | Matthew Dadd | PARTNER |                                     AND OFFICE SUPPLIES |           Tobias Wasmuht |                                                O’Reilly | GLOBAL HUMAN
                KNIGHT FRANK | Ben Constance | PARTNER | TAYLOR WESSING | MODERATOR | Tamreez Inam | RETAIL TRADE MANAGER |                                              WESFARMERS                      MANAGING DIRECTOR | SPAR                                        RESOURCES DIRECTOR |
                BRITISH CENTRES FOR BUSINESS (UAE) | Michelle Field | TRADE ADVISER | UKTI | Stream C Joharah Ballroom                                                   MODERATOR | Martin Butler,      INTERNATIONAL MODERATOR                                         ALLSAINTS | MODERATOR |
                                                                                                                                                                         RETAIL AUTHOR & LECTURER        | Alex Cara | SENIOR VICE                                       Kasey Lobaugh | HEAD OF
07:45-08:45     INSPIRING RETAIL: BUSINESS AS UNUSUAL Breakfast Briefing Supported by RETAILNEXT | Alexei Agratchev | CEO AND                                                                            PRESIDENT FOR GROUP RETAIL                                      INNOVATION | DELOITTE
                CO-FOUNDER | RETAILNEXT | Stream B Joharah Ballroom                                                                                                                                      | PANDORA

                                                                                                                                                           14:50         SHOPPING TOURISM:               PUTTING MOBILE AT              OMNICHANNEL AND THE              FUTURE RETAIL CHALLENGE
PLENARY
                                                                                                                                                                         THE HIGH-FLYING CONSUMER        THE HEART OF RETAIL’S          RETAIL ANALYTICS                 TEAMS INCLUDE | Fashion
09:00           DECADES OF CHANGE: LEARNING FROM RETAIL’S GREATS                                                                                                         AND THE SECRET TO SERVING       CUSTOMER REVOLUTION            REVOLUTION:                      Institute of Technology |
                Solomon Lew | CHAIRMAN | PREMIER INVESTMENTS | B.S. Nagesh | VICE CHAIRMAN | SHOPPERS STOP | TRRAIN |                                                    THE WORLD’S NEW TOURISTS        Tarek El Goweiny |             THE NEW HORIZON FOR              NEW YORK | Fashion Retail
                Richard Simonin | CHAIRMAN & CEO | GROUP VIVARTE | MODERATOR | Sir Ian Cheshire | CHAIRMAN | DEBENHAMS                                                   Jerome Griffith |               GROUP CEO | SOUQ PLANET        CUSTOMER ENGAGEMENT              Academy | LONDON
                                                                                                                                                                         PRESIDENT & CEO | TUMI          (NCC GROUP) | Rasool Hujair    Channie Mize | GLOBAL            Hong Kong Polytechnic
09:40           IN CONVERSATION WITH TOMMY HILFIGER                                                                                                                      Eraldo Polletto | CEO |         | CEO | MAJID AL FUTTAIM       SECTOR GENERAL MANAGER,          University | University
                INTRODUCED BY | Nilesh Ved | FOUNDER & CHAIRMAN | APPAREL GROUP | HOSTED BY | Gilbert Harrison | FOUNDER &                                               FURLA | Rajiv Suri | CEO |      FINANCE | Ken Seiff |          RETAIL | PERISCOPE™,             of Ancona | Faculty of
                CHAIRMAN | FINANCO                                                                                                                                       MAJID AL FUTTAIM FASHION        MANAGING PARTNER |             A McKINSEY SOLUTION              Economics from the
                                                                                                                                                                         Michael Schmidt |               BEANSTALK VENTURES             Ronaldo Mouchawar | CEO          University of Porto
10:10           IGNITING A SPARK: DRIVING ENGAGEMENT AND LOYALTY IN TODAY’S CUSTOMER                                                                                     VICE PRESIDENT – RETAIL SALES   MODERATOR | Ravi               | SOUQ.COM | Steve Sadove        JUDGED BY | Patrick Chalhoub
                Patrick Bousquet-Chavanne | EXECUTIVE DIRECTOR, MARKETING & INTERNATIONAL | MARKS & SPENCER                                                              & MERCHANDISING |               Kanniganti | GLOBAL            | FORMER CHAIRMAN & CEO |        | JOINT CEO | CHALHOUB
                                                                                                                                                                         DUBAI DUTY FREE |               PRACTICE LEADER RETAIL         SAK’S                            GROUP | Bernie Brookes |
10:30           MORNING REFRESHMENTS AND NETWORKING                                                                                                                      MODERATOR | Sylvie Freund       VERTICAL | ZEBRA                                                 CEO | EDCON GROUP
                                                                                                                                                                         Pickavance | GROUP              TECHNOLOGIES                                                    Andrea Weiss | BOARD
11:00           CREATING THE ULTIMATE RETAIL DESTINATION – DELIGHTING YOUR CUSTOMER AT EVERY TOUCH POINT                                                                 STRATEGY AND BUSINESS                                                                           MEMBER | GRUPO CORTEFIEL,
                Meg Crofton | FORMER PRESIDENT OF WALT DISNEY PARKS AND RESORTS | DISNEY | Amin El-Maghraby | GROUP CEO |                                                DEVELOPMENT DIRECTOR |                                                                          FOUNDER | THE O ALLIANCE
                MAGRABI | Nisreen Shocair | PRESIDENT | VIRGIN MEGASTORES MIDDLE EAST & NORTH AFRICA | Jonathan Lawlor |                                                 VALUE RETAIL                                                                                    Caroline Davidson |
                MARKETING DIRECTOR MENA | COCA-COLA | MODERATOR | Nadia Shouraboura | FOUNDER & CEO | HOINTER                                                                                                                                                            EXECUTIVE DIRECTOR |
                                                                                                                                                                                                                                                                         BEANSTALK LABS
11:40           WORLD CLASS TRANSFORMATION: THE JOURNEY TO THE RETAIL OF TOMORROW
                Lee Gill | GLOBAL VICE PRESIDENT, RETAIL | JDA | Govind Shrikhande | MANAGING DIRECTOR | SHOPPERS STOP                                     15:30-16:00         AFTERNOON REFRESHMENTS AND NETWORKING
                Sarah Davis | CHIEF ADMINISTRATION OFFICER | LOBLAWS | Neela Montgomery | CHAIRWOMAN | CRATE & BARREL |
                BOARD MEMBER - MULTICHANNEL | OTTO GROUP | MODERATOR | Naga Munchetty | INTERNATIONAL BROADCASTER AND
                JOURNALIST
                                                                                                                                                           PLENARY
                                                                                                                                                           16:00               STRIPPING BACK TO BASICS: HOW TO BECOME A REINVENTIONIST
12:20           SOCIAL COMMERCE: THE TRENDING CURRENCY                                                                                                                         Joe Jackman | CEO | JACKMAN REINVENTS Arthur Martinez, CHAIRMAN | ABERCROMBIE & FITCH | Sergio Herz | CEO |
                Paul Delaoutre | PRESIDENT OF RETAIL | AL FUTTAIM                                                                                                              LIVRARIA CULTURA MODERATOR | Joe Jackman | CEO | JACKMAN REINVENTS

12:40 – 14:10   NETWORKING LUNCH              HALL OF FAME LUNCH (BY INVITATION ONLY)                                                                      16:30               SAVVY SOCIAL SHOPPERS: EXPLORING THE CONNECTED CONSUMER IN 2016
                                              Recognising the lifetime achievements of the true legends of the retail world, those long-serving pioneers                       David Caygill | CO-FOUNDER | IRIS WORLDWIDE
                                              who have founded and led modern retailing’s greatest companies and brands. Murjaan Ballroom
                                                                                                                                                           16:50               THE SCENT OF SUCCESS: BUILDING BRANDS FROM SCRATCH Jo Malone | FOUNDER | JO MALONE LONDON, JO LOVES
12:40 – 13:50   THE CHANGING ROLE OF THE SHOPPING CENTRE: THE POWER OF F&B
                Lunch supported by CBRE | Katie Fielder | PRESENTER & PRODUCER | DUBAI ONE | Nick Maclean | MANAGING DIRECTOR |                            17:10               END OF DAY TWO
                CBRE MIDDLE EAST | Ahmed Galal Ismail | CEO | MAJID AL FUTTAIM VENTURES | Mohammed Alshaiba Almazrouei | DIRECTOR,
                AL HAIL HOLDING | Erik Volkers | ASSOCIATE DIRECTOR | CBRE MIDDLE EAST | Sergio Lopez | CO-FOUNDER | BULL & ROO |                          18:00               INTERNATIONAL WOMEN IN RETAIL NETWORKING EVENT
                Stream D Joharah Ballroom                                                                                                                                      Meg Crofton | FORMER PRESIDENT OF WALT DISNEY PARKS AND RESORTS | DISNEY | Venue: BLOOMINGDALE’S DUBAI MALL

                                                                                                                                                           19:00               NETWORKING RECEPTION HOSTED BY MAJID AL FUTTAIM (Invitation-only) Noir, Kempinski Hotel

10 /                                                                                                                                                                                                                                                                                             /11
GUIDE CONGRESS WELCOME TO
WORLD RETAIL CONGRESS                                                                                                                                                                                                                                    KEY
 FLOOR PLAN                                                                                                                                                                                                                                Entrance &
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                                                                                                                                                                                                                                                               WRC Partners' Stand
                                                                                                                                                                                                                                                               WRC Sales Stand
                                                                                                                                                                                                                                                               Al Maryah Central and Hudson Yards
                                                                                                                                                                                                      Mina A'Salam Hotel                                  8    Majid Al Futtaim
                                                                                                                                                                                                                                           Registration   10
                                                                                                                                                                                                                                                          12
                                                                                                                                                                                                                                                               Deloitte
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                                                                                                                                                                                                                                                          18   Global Rich Business Management
                                                                                                                                                                                                                                                          20   China Chainstore & Franchise Association
                                                                                                                                                                                                                                                          22   Magrabi
                                                                                                                                                                                                                                                          24   Gibam
                                                                                                                                                                                                                                                          26   Periscope™, a McKinsey Solution
                                                                                                                                                                        To                                                                                27   Planet Retail
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                                                                                                                                                                                                                                                          32   Sonata Software
                                                                                                                                                                                                                                                          38   UKTI
                                                                                                                               Boat Station                                                                                                               42   Savant Data System LLC
                                                                                                                                                                                                                                                          44   InMoment
                                                         Staircase                                                                                                                                                                                        51   Intelligence Node
                                                                                                                                                                                                                                                          54   Symphony EYC
                                                                                                                                                                                                                                                          56   RetailNext

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MEETING ROOMS                                        ROOMS
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                                                                                                                           42 44
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                                                                                                                           52 51

MAJID AL FUTTAIM                                                                                                                                    STREAM B
                                                                                                                                     54 56
                                                                                                                      71
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                                                                                              INNOVATION LAB
                                                    LEADERSHIP
                                                    PROGRAMME                                                                        58
                                         Bar           & HOF
                                                                                                 STREAM D                                           STREAM C

                      MAJLIS                       PRAYER    PRAYER
                                           WC      ROOM      ROOM
GUIDE CONGRESS WELCOME TO
DAY THREE PROGRAMME                                                                                                                                                                                                                               DAY THREE PROGRAMME

DAY 3 SERVING TOMORROW’S                                                                                                         12:15      SUSTAINABILITY: CREATING A
                                                                                                                                            RETAIL MODEL FOR THE FUTURE
                                                                                                                                                                            CONSUMERS OR BRANDS –
                                                                                                                                                                            WHO’S DRIVING THE VALUE
                                                                                                                                                                                                           ATTRACTING CUSTOMERS
                                                                                                                                                                                                           THROUGH INNOVATION IN
                                                                                                                                                                                                                                             RETAIL, TECHNOLOGY AND
                                                                                                                                                                                                                                             SHOPPING: INSIDE THE

CONSUMER
                                                                                                                                            Adam Elman | GLOBAL HEAD        EXCHANGE?                      PRODUCT DEVELOPMENT               MILLENNIAL MIND
                                                                                                                                            OF PLAN A & SUSTAINABILITY |    Paul Lacey | MD MIDDLE EAST,   Matteo Alessi | CHIEF             Abdallah Absi | CEO |
                                                                                                                                            MARKS & SPENCER | Massimo       AIMIA | MODERATOR | Martin     COMMERCIAL OFFICER | ALESSI       ZOOMAAL | Caroline
                                                                                                                                            Mercati | CEO | GRUPPO          Newman | NON-EXECUTIVE         Markus Naewi | GLOBAL             Davidson | EXECUTIVE
Thursday, 14th April 2016                                                                                                                   ABOCA | Paula Zusi | GLOBAL     DIRECTOR | WHITE STUFF &       RETAIL OPERATIONS DIRECTOR |      DIRECTOR | BEANSTALK LABS
                                                                                                                                            OPERATIONS ADVISOR, RETAIL      CONVIVIALITY | Ahmed Bin       VICTORINOX AG                     Jihad Kawas | CEO | SAILY
                                                                                                                                            SUPPLY CHAIN | LULULEMON        Dawood | CEO | DANUBE          MODERATOR | Suzie Wokabi |        Rachel Lim | CO-FOUNDER,
                                                                                                                                            ATHLETICA/ADVENT                GROCERY                        FOUNDER & CEO | SUZIEBEAUTY       LOVE, BONITO | MODERATOR
                                                                                                                                            INTERNATIONAL                                                                                    | Sean Pillot de Chenecey |
                                                                                                                                                                                                                                             FOUNDER | BRAND POSITIVE
07:45 – 08:45    THE CUSTOMER EXPERIENCE WORKSHOP: HOW TO CREATE REAL RETAIL ATTRACTIONS FOR THE MODERN CUSTOMER
                 Holger Blecker | CHIEF MERCHANDISE OFFICER & MEMBER OF THE EXECUTIVE BOARD | BREUNINGER GROUP | Nisreen         12:55      TOMORROW’S RETAIL LEADER:       FUSING ONLINE AND OFFLINE       THE INNOVATION PITCH OFF         PURPOSE DRIVEN
                 Shocair | PRESIDENT | VIRGIN MEGASTORES MIDDLE EAST & NORTH AFRICA | Ralph Edele | COUNTRY MANAGER GERMANY                 UNDERSTANDING THE DNA OF        RETAIL: ANALYTICS THAT          JUDGES | Daniel Bobroff          TRANSFORMATION:
                 | AESOP | MODERATOR | Dr Marc Schumacher | MANAGING DIRECTOR | LIGANOVA | Stream B                                         GLOBAL RETAIL LEADERS           DRIVE THE UNION OF CLICKS       | CEO | FASHIONTECH              UNLOCKING AUTHENTICITY
                                                                                                                                            Andrea Weiss | BOARD            AND BRICKS                      VENTURES | Sarah Jones           AND PURPOSE IN YOUR BRAND
PLENARY                                                                                                                                     MEMBER | GRUPO CORTEFIEL |      Mederic Payne | CEO |           | FOUNDER & CEO | MINI           Benny Higgins | GROUP
                                                                                                                                            FOUNDER | THE O ALLIANCE        HOME CENTRE | LANDMARK          EXCHANGE | Ken Seiff             STRATEGY DIRECTOR | TESCO,
09:00            SHIFTING WITH SHOPPERS: WHAT WILL IT TAKE?                                                                                 Paul Charron | CHAIRMAN         GROUP | Amit Keswani |          | MANAGING PARTNER |             CEO | TESCO BANK | Per Bank
                 Eric Tholomé | PRODUCT MANAGEMENT DIRECTOR | GOOGLE                                                                        | AMERICAN APPAREL |            VP E-COMMERCE | MITRA           BEANSTALK VENTURES |             | CEO | DANSK SUPERMARKED
                                                                                                                                            Liz Evans | CEO | OASIS         ADIPERKASA (MAP) |              Isabelle Kenyon | ASSOCIATE      GROUP | Vishak Kumar |
09:25            THE FUTURE IS HERE – IT’S GLOBAL, IT’S COMPLEX                                                                             & WAREHOUSE | Steve             Kapil Bhatia | HEAD OF          | BURCH CAPITAL                  CEO | ADITYA BIRLA RETAIL |
                 Spencer Fung | GROUP CEO | LI & FUNG                                                                                       Baggi | CEO | GREEN PARK        FASHION | ASKMEBAZAAR                                            MODERATOR | Rune Jacobsen
                                                                                                                                            | MODERATOR | Andrew            | MODERATOR | Sanjeev                                            | SENIOR PARTNER AND
09:45            THE NEXT RETAIL REVOLUTION: THE 5 TECHNOLOGY CHANGES THAT WILL RE-SHAPE THE CUSTOMER AND STORE EXPERIENCE                  Jennings | CHAIRMAN | HEMA      Sularia | CEO & CO-FOUNDER                                       MANAGING DIRECTOR | GLOBAL
                 Ken Seiff | MANAGING PARTNER | BEANSTALK VENTURES                                                                                                          | INTELLIGENCENODE                                               LEADER – RETAIL PRACTICE |
                 David Munczinski | FOUNDER & CEO | BRICKWORK SOFTWARE                                                                                                                                                                       BOSTON CONSULTING GROUP
                 Jorder Leiser, CO-FOUNDER AND CEO | STELLASERVICE
                 MODERATOR | Caroline Davidson | EXECUTIVE DIRECTOR | BEANSTALK LABS                                             13:35 – 14:45     NETWORKING LUNCH

10:25            BANKING ON INNOVATION: HOW FINANCIAL SERVICES IS REVOLUTIONISING THE CUSTOMER JOURNEY                           13:35 – 14:45     EXPERIMENT, ENGAGE & INNOVATE:
                 Benny Higgins | GROUP STRATEGY DIRECTOR | TESCO | CEO | TESCO BANK                                                                UNDERSTANDING CONSUMER BEHAVIOR THROUGH EXPERIMENTATION TO SHAPE THE FUTURE OF RETAIL
                                                                                                                                                   (invitation-only) Lunch supported by IBM | Dr. Victor Fung | GROUP CHAIRMAN | FUNG GROUP | HONORARY CHAIRMAN |
10:55            MORNING REFRESHMENTS AND NETWORKING                                                                                               LI & FUNG LIMITED | Stephen Laughlin | GENERAL MANAGER | IBM CONSUMER INDUSTRY | Murjaan Ballroom

                                                                                                                                 PLENARY
           STREAM A                       STREAM B                    STREAM C                      STREAM D
           PLENARY ROOM                   NEW MODELS &                INNOVATION &                  RETAIL                       14:45             THE CHINA UPDATE
                                          MARKETS                     DISRUPTION                    TRANSFORMATION                                 Dr Pei Liang | SECRETARY GENERAL | CHINA CHAIN STORE & FRANCHISE ASSOCIATION | Victor Chi | FOUNDER & CEO |
                                                                                                                                                   GLOBAL RICH | Yan Zhang | CO-FOUNDER & CEO | YETANG | Ming Jin | CHAIRMAN & CEO | KORADIOR HOLDINGS LIMITED |
                                                                                                                                                   MODERATOR | Dr Victor Fung | Chairman | LI & FUNG
11:35      THE GREAT DEBATE:              INVESTMENT OPPORTUNITIES    CREATING INTERNAL TEAMS       RETAIL TRANSFORMATION –
           PUREPLAY VERSUS BRICKS &       IN NEW AND SHIFTING         AND CULTURES THAT DRIVE       CHANGING SPACE INTO AN       15:25             WHERE TO INVEST: SECURING YOUR RETAIL SUCCESS
           MORTAR – WHO SERVES            MARKETS                     COMPANY INNOVATION            EXPERIENCE                                     Ed Boyce | MANAGING DIRECTOR – INVESTMENT BANKING | NOMURA INTERNATIONAL | Isabelle Kenyon | ASSOCIATE |
           CUSTOMERS BETTER?              Boris Planer |                                            Simon Haskell | VP GLOBAL                      BURCH CAPITAL | MODERATOR | Daniel Piette | CHAIRMAN | LVMH INVESTMENT FUNDS
           Stefan Siegel | FOUNDER &      CHIEF ECONOMIST | PLANET    Antonia Jermendy |            DTC MERCHANDISING | LEVI’S
           CEO | NOT JUST A LABEL         RETAIL | Lucy Wu | VICE     HEAD OF INNOVATION & TEST |   Nicole Srock Stanley |       16:00             DOING BUSINESS DIFFERENTLY: CHANGING RETAIL MODELS TO GROW WITH YOUR CONSUMER
           Dr Eyad Alkassar | MD          PRESIDENT | CHINA CHAIN     SWAROVSKI                     CREATIVE DIRECTOR |                            Tamer Markary | CHIEF DEVELOPMENT OFFICER | MAGRABI | Maxine Bédat | CO-FOUNDER & CEO | ZADY |
           – MIDDLE EAST | ROCKET         STORE & FRANCHISE           MODERATOR: Ed Gribbin |       BIKINI BERLIN |                                MODERATOR | Martin Newman | NON-EXECUTIVE DIRECTOR | WHITE STUFF & CONVIVIALITY
           INTERNET GROUP                 ASSOCIATION | Cui Yixiong   PRESIDENT | ALVANON           Paul McGowan, CHAIRMAN,
           Xavier Vidal | CEO | TIGER     | GENERAL MANAGER |                                       HMV |                        16:40             KEYNOTE
           MODERATOR | Michael            CITY SHOP | Sami Kariyo                                   MODERATOR | Naga
           Poynor | FOUNDER               | CEO | PENTI, CHAIRMAN                                   Munchetty | INTERNATIONAL    17:00             END OF CONGRESS
           & MANAGING DIRECTOR |          | BIRLEŞMIŞ Markalar                                      BROADCASTER AND JOURNALIST
           RETAIL EXPERTISE | SENIOR      Derneği’nin | UNITED                                                                   19:00             AWARDS DRINKS RECEPTION Madinat Arena Water Terrace
           ADVISOR | NOMURA               BRANDS ASSOCIATION – BMD
           INTERNATIONAL                                                                                                         20.00             CONGRESS CLOSING GALA AND WORLD RETAIL AWARDS

                                                                                                                                 22:30-24:00       AWARDS AFTER-PARTY Madinat Arena Water Terrace

14 /                                                                                                                                                                                                                                                                  /15
GUIDE CONGRESS WELCOME TO
Welcome to the cognitive era.
     The way consumers research, interact and purchase goods and services
     has dramatically changed. To meet demand, retailers must quickly collect,
     analyze and act on information to set them apart from their competitors.
     Cognitive computing from IBM understands virtually all types of data, and it
     reasons and learns over time, letting you turn insight into action. Retailers
     can use cognitive computing to differentiate themselves with customers
     and throughout the value chain. How can IBM help you become as responsive
     and relevant as you can be? When your business thinks, you can outthink.

                                                                                                                                                         outthink
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GUIDE CONGRESS WELCOME TO
Christmas Customer Pulse 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             2016 INDUCTEES

           27% European online shoppers
           experienced problems with their
           order fulfillment during                                                                                                                                                                                                                                                                                                                                                                                                                                                             HALL OF FAME
           Christmas 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The World Retail Congress congratulates this year’s inductees who will
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          take their place alongside the greats of modern retailing.

           According to figures from the Centre of Retail Research, online retail is set to account for 21.5%
           of total retail sales by 2018.

           Online retail continues to grow in importance                                       From our experience, we know that the
           around Christmas, with increasing numbers of                                        increasing complexity of fulfillment is a
           European shoppers going online to purchase                                          challenge for retailers; however, it is clear that
                                                                                                                                                                                                                                                                                                                                                                                                 Problems experienced by
           their festive shopping.                                                             customers have no reservations about taking                                                                                                                                                                                                                                                           online European
                                                                                               their business elsewhere if they are not satis-                                                                                                                                                                                                                                                     Christmas shoppers
                                                                                               fied with the service they receive.
                   % of customers who have
                carried out at least half of their                                             Tolerance of a poor online shopping experi-                                                                                                                                                                                                                                                                           Late deliveries                  Missed deliveries
                                                                                               ence is far lower at Christmas than at other
                        shopping online
             Long
           Long   waiting
                waiting       duedue
                           times
                        times                of in-store
                                         a lack
                                  to atolack                staff
                                                         staff
                                                of in-store
                                                                                               times of the year.                                                                                                                                                                                                                                                                                                          46%                        41%
                                                goods
                                        or source
                                     or source             in store
                                                       in store
                                                   goods
                                                                                                                                                                                                                                                                                                                                                                                                           Damaged goods                              Incorrect goods
              Staff
           Staff    were
                 were        to /totake
                         unable
                      unable             a long
                                    / take      time
                                            a long       to locate
                                                      to locate
                                                   time
                                                                                                                                                                                                                                                                                                                                                                                                                                  20%                  14%                   Tommy Hilfiger                       Jo Malone                            Solomon Lew
                                                   purchases
                                                purchases                                                     74% of European                                                                                                                                                                                                                                                                                                                                                FOUNDER AND PRINCIPAL DESIGNER |     FOUNDER | JO MALONE LONDON,          CHAIRMAN | PREMIER INVESTMENTS
              UK: 50%
                dedicated
             dedicated
           NoNo           area
                       area    in store
                            in store     ‘Click
                                     forfor
                                                        DE: 44% SE: 33%
                                                   & Collect’
                                                & Collect’
                                            ‘Click
                                                                                                          consumers would switch                                                                                                                                                                                                                                                                                                                                             TOMMY HILFIGER                       JO LOVES                             LIMITED

                                                      thethe
                                                 placed
                                             placed          order
                                                          order                                            retailer as a result of a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             For 30 years, Tommy Hilfiger has     Jo Malone has been described         Solomon Lew is one of the
              item(s)
           item(s)    were
                   were      longer
                         no no      available,
                                longer         butbut
                                       available,      only
                                                    only       I I
                                                            after
                                                         after                                                 poor experience
           Retailers today must manage this shift online
                 Retailer
              Retailer    notified
                       notified     before
                                 meme       collection
                                       before           that
                                               collection    mymy
                                                           that                                                                                                                                                                                                                                                                                                                                                                                                              brought classic, cool, American      as an English ‘scent maverick’       biggest names in retail across
           with care to ensure both the online and in-                                                                                                                                                                                                                                                                                                                                                                                                                       apparel to consumers around the      and the woman responsible for        Australasia with more than
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             world. Under Hilfiger’s guidance,    creating some of the world’s         50 years’ experience. He is
              I had
           so so     to collect
                 I had             them
                                them
                        to collect       from
                                      from     alternative
                                            an an              store
                                                            store
                                                  alternative
           store experiences meet customer expectations
                                                                                                                         74%
                Item(s)
             Item(s)     were
                      were         of stock
                                of stock
                            outout              preferred
                                            at my
                                         at my                store,
                                                           store,
                                                   preferred
                                                                                                                                                                                                                                                                                                                                                  The financial implications of correcting these                                                                             vision and leadership as             most-loved fragrances. Originally    now the Chairman of Premier
                             over the last 12 months.

           during this critical trading period.
                                                                       a number of shoppers.

                          or source
                       or source      goods
                                   goods        internal
                                             internal
                                         on on            systems
                                                       systems                                                                                                                                                                                                                                                                                    issues and processing the returned items/re-                                                                               Principal Designer, The Tommy        discovering an instinctual talent    Investments Limited; Just
                                                                                                                        Would Switch                                                                                                                                                                                                              placements are huge. Addressing these issues
           Although ‘Click & Collect’ has yet to become
                 were
              Staff
           Staff      unable
                    were            / take
                             to /totake
                         unable            a long
                                        a long           to locate
                                                      to locate
                                                   time
                                                time
                                                                                                                          Retailer                                                                                                                                                                                                                                                                                                                                           Hilfiger Group has become one        for creating scented products        Group Limited; and Executive
           mainstream in Germany and Sweden, we ex-                                                                                                                                                                                                                                                                                               should be a priority for retailers.                                                                                        of very few globally recognised      in her kitchen, Jo launched her      Chairman of the Century Plaza
           pect ‘Click & Collect’ adoption to grow quickly                                                                                                                                                                                                                                                                                                                                                                                                                   designer brands offering a wide      first brand, Jo Malone London        Group of Companies. Prior to that
           throughout Europe to become an important                                                                                                                                                                                                                                                                                               Expectations are rising and tolerance for poor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             range of American-inspired           in 1994, which quickly gained        he was Chairman, Director and
           feature of the market, as we have seen happen                                                                                                                                                                                                                                                                                          performance is decreasing. As such, retailers
                                                                                                                                                                                                                                                                                                                                                  must ensure that they have the capability and                                                                              apparel and accessories.             cult status around the world.        major shareholder of the Coles
           in the UK.
                                                                                                                                                                                                                                                                                                                                                  flexibility built into their supply chains to meet                                                                         Hilfiger introduced his first        In 1999, Jo sold the business to     Myer Group, which was then
                                                                                                                                                                                                                                     item(s) were no longer available, but only after I
                                                                                                                            Staff were unable to / take a long time to locate

                                                                                                                                                                                  Item(s) were out of stock at my preferred store,
                                                                                                                                                                                so I had to collect them from an alternative store
                                                                                                                                                                                                                                        Retailer notified me before collection that my
                                                                                                                                        or source goods on internal systems

                                                                                                                                                                                                                                                                                                                                             Staff were unable to / take a long time to locate
                                                                                                                                                                                                                                                                                          No dedicated area in store for ‘Click & Collect’

                                                                                                                                                                                                                                                                                                                                                                                                 Long waiting times due to a lack of in-store staff
                                                                                                                                                                                                                                                                     placed the order

                                                                                                                                                                                                                                                                                                                                purchases

                                                                                                                                                                                                                                                                                                                                                                      or source goods in store

                                                                                                                                                                                                                                                                                                                                                  customers’ expectations. To carry out online                                                                               signature collection in 1985         Estee Lauder Companies and           the largest retail conglomerate
                  23% of European Christmas                                                                                                                                                                                                                                                                                                       fulfillment profitably, retailers must think hard                                                                          by modernising button-down           remained Creative Director until     in Australia with more than
                 shoppers plan to use ‘Click &                                                                                                                                                                                                                                                                                                    about the configuration of their supply chain                                                                              shirts, chinos, and other time-      she left in 2006. In November        160,000 employees and sales
                                                                                                                                                                                                                                                                                                                                                  and will need to become much smarter about                                                                                 honoured classics with updated       2011, five years after leaving the   of AUD$45 billion. Premier
                 Collect’ services more in 2016
                                                                                               The importance of excellent service, together                                                                                                                                                                                                      how they use their key assets of staff, stores                                                                             fits and details. The business has   Jo Malone brand, she launched        is a listed company on the
a numbe
   a nu                                                                                        with good value and flexibility in delivery                                                                                                                                                                                                        and inventory to fulfill customer requests in an                                                                           grown from a single menswear         her new brand Jo Loves, to           Australian Securities Exchange
                                                                                               options, cannot be underestimated. The                                                                                                                                                                                                             intelligent way. The journey will be a difficult                                                                           collection in 1985 to a global       global anticipation and in           and includes amongst its

                                                          23%                                  Christmas Customer Pulse report indicates
                                                                                               that customers are demanding even greater
                                                                                                                                                                                                                                                                                                                                                  one, requiring a much more sophisticated
                                                                                                                                                                                                                                                                                                                                                  and complex operation supported by robust
                                                                                                                                                                                                                                                                                                                                                  planning and intelligent fulfillment execution.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             lifestyle brand achieving over
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             US $6.7 billion in retail sales in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2013 opened the first store in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  London’s Belgravia. Bottling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       investments full ownership of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Just Group, a specialty retailer
                                                                                               flexibility and convenience when it comes to                                                                                                                                                                                                                                                                                                                                  2014. There are more than 1,400      her undeniable desire to create      with seven brands and more than
                                                                                               the delivery of orders, yet almost one third of                                                                                                                                                                                                    This will be the key battleground for retailers
                                                                                                                                                                                                                                                                                                                                                  globally in the next five years.                                                                                           Tommy Hilfiger stores in over        beautiful and unexpected             1000 stores in Australia, New
                                                                                               online shoppers experienced problems with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             115 countries on five continents.    fragrances, pioneering new           Zealand, the United Kingdom,
                                                                                               their order fulfillment.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  products and entertaining            Singapore, Hong Kong (2016) and
     the
overover                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          experiences, Jo Loves embodies       Malaysia (2016).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  luxury, creativity and innovation.

           To download your copy of the Christmas Customer Pulse
           Report please visit jda.com/cprwrc2016
           All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 6,082 adults from UK, Germany and Sweden. Fieldwork was undertaken between 29th Dec
           2015 and 3rd Jan 2016. The surveys were carried out online. The figures have been weighted and are representative of UK, German and Swedish adults (aged 18+).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           /19
RETAIL INSIGHT                                                                                                                                  FAQs

UNDERSTANDING                                                                                    GLOBAL FUTURE
YOUR CUSTOMER IS                                                                                 VITAL FOR
                                                                                                 RETAIL BRANDS
THE KEY TO SUCCESS                                                                             Building a Global Brand for 2020 will be
                                                                                               the topic addressed by William Kim, CEO
Solomon Lew sat down with World Retail Congress to                                             of fashion retailer AllSaints in his session
                                                                                               at 4.40pm today. Kim has been engaged
share his views on leadership, consumers and the future.                                       in building the international profile of the
                                                                                               British brand through a creative, digitally
                                                                                               focused strategy since joining a little over
                                                                                               three years ago.
Solomon Lew, a career retail leader best                                                          “We have matured as a business and
known for his time at the helm of Coles                                                        become global in sight,” Kim, a former
Myer, is one of three inductees to the                                                         Burberry executive, told Drapers late
World Retail Hall of Fame 2016, along with                                                     last year.
Jo Malone and Tommy Hilfiger. The 10th                                                            With stints at Gucci, Stella McCartney
edition of the Hall of Fame is also being                                                      and Alexander McQueen, financial and
marked with a special Souvenir                                                                 digital expert Kim was tasked with
publication, which looks at the evolving                                                       rebuilding the business on a digital
shape of the sector and considers the                                                          infrastructure and positioning it on an
attributes which mark out the most                                                             international stage by private equity
influential figures in retail’s history.                                                       owner Lion Capital in 2012.
                                                                                                  Kim believes a successful retailer model
                                                                                               is based on a diversified portfolio. “A lot of
Q. WHAT ARE THE COMMON                                                                         brands do well in one market and appeal
LEADERSHIP QUALITIES YOU HAVE                                                                  to one subset of society, but that’s a
TAKEN ACROSS YOUR RETAIL                         connected to their stores, customers and      dangerous business model because we
BUSINESSES?                                      staff. Staff are also very motivated when     know what can happen if that market
A. In retail it is all about the customer. The   they know that the management chain is        struggles,” he said.
business proposition for retail is simple -      both visible and has delivered product that      Kim worked across Asia, Europe and the
to offer the customer a product they want,       they know their customers want and a          Americas for Burberry, before taking over
at the time they want it, and at a price         store ambience consistent with the            at AllSaints. He also spent seven years
they are prepared to pay. Sounds simple,         essence of the brand. Staff training and      with the Gucci Group in various
but in reality it is very difficult to achieve   recognition must also underscore the          international markets across brands
and to continue to do so. The art of retail is   uniqueness of retail - it is a very special   including Stella McCartney and Alexander
not only to understand that it is all about      industry and the people that understand       McQueen.
the customer but to truly understand who         this thrive.
your customer is. Then put in place a
business culture and set of varied
specialist skills which can successfully         Q. IS THE ROLE OF LEADERSHIP/
execute at every stage of the process. The       MANAGEMENT CHANGING AND ARE
real test for retail leadership is to deliver    NEW QUALITIES NEEDED?
results that are acceptable and to               A. I always had an entrepreneurial
outperform our competitors,                      mind-set and worked in retail after school
notwithstanding the external                     and in the school holidays. I opened
environment, not simply in good times.           my first apparel business on my
                                                 18th birthday. And as they say, the rest is
                                                 history. Workplaces are changing rapidly
Q. AND HOW DOES A LEADER BEST                    thanks to the impact of technology on
COMMUNICATE THE BRAND TO THE                     both our workplace practices and our
STAFF, SO THAT THEY REFLECT THIS                 lifestyles. But while the way we work and
TO THE CONSUMER?                                 interact with our colleagues and our
A. By example. I am a great believer in the      customers has evolved, ultimately the         A lot of brands do well
qualification of ‘MBWA’, Management by           principles of leadership remain the same.     in one market and appeal
Walking Around. I have always been a             The role of leadership will always be to
physical presence in stores and                  define the vision and set the direction. It
                                                                                               to one subset of society,
warehouses in any retail business I have a       will always be to communicate that vision     but that’s a dangerous
role in, at different times of the day and in    and to inspire action. It will always be to   business model.
any location I can get to. It sets a culture     support the company, the brand and the        William Kim,
for management to be hands on and                team to stretch and grow.                     CEO | ALLSAINTS

020 /                                                                                                                                            /21
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