Hair re-engineering the intelligent approach to male & female hair loss
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hair re-engineering the intelligent approach to male & female hair loss
A warm welcome
from our founders.
Pete before
A matter of choice.
We know our subject, we are leaders
in our field and we know we can make
a world of difference by providing
Creative Director
our clients with the ultimate hair Karen Allen &
replacement programme. Managing Director
Pete Murtha
At Optima we believe that life is about choice. Having the freedom of majority of men who want to fight the forces of nature there is a choice
choice enables each and everyone of us to shape our destiny, dictate how and it comes in the form of Optima Hair Specialists Ltd. Of course, the
we feel about ourselves and influence how we are perceived and regarded problem isn’t limited solely to the male gender. Illness and genetic medical
by others. conditions mean more women and children are also affected by thinning
hair and/or total hair loss.
The ability to choose what is best for us as individuals is central to our “I know that taking the first steps to confronting your hair loss “I searched in vain for a cure that lead me to spend in excess of
well being both physically and mentally, but what happens if something At Optima we understand and empathise with the social discomfort and is a momentous decision. I understand the emotions that come £18,000 trying different things from nearly every hair loss clinic in
as fundamental as Mother Nature denies us the right to make our own emotional trauma that comes with losing your hair - we’ve been there with such a decision – you’ll feel uneasy, apprehensive, nervous the country. What ever you have tried, I can promise you I have
choices? ourselves - we know exactly how it feels! - even embarrassed. My role, and that of my team, is to dispel probably tried before.
those unwanted feelings by putting you at your ease and showing
Nature is often far less sympathetic to our personal needs and desires. We know our subject, we are leaders in our field and we can make a world you how Optima can restore your hair, improve your appearance “You are welcome as my guest to visit me here at the Optima
For instance, few if any of us would choose to suffer the anxiety and of difference by providing our clients with the ultimate hair replacement and boost your levels of self esteem. headquarters and talk about how hair loss is affecting you and I
despair that can accompany losing our hair. programme. It all comes down to personal choice and what is right for will tell you exactly how I eventually found something that
you as a person. “Going bald at 23 was the most devastating thing to happen in actually works.
Male pattern baldness affects men in different ways. Some resign my life; I even tried to commit suicide because of it! But here I am
themselves to what they see as their fate. Some support to be The choice is yours...we hope you choose to put your trust in Optima. many years later thinking it was probably the best thing that ever “It’s not immodest to say that I believe we are the best at what
unperturbed by a thinning and ultimately spartan hairline, but for the vast happened to me as it’s given me the chance to help sufferers like we do. It’s because we are so confident in our abilities and
you and me deal with those feelings of anger, depression and products we don’t feel the need, or even the temptation, to push
lack of confidence caused by premature hair loss. potential clients down the route of hair replacement if it isn’t right
for them – you won’t get hard sell tactics at Optima!
“It’s my promise to be totally honest with you and show you
what can and can’t be done. Make no mistake, whatever you’re “At Optima, we view ourselves as a hair loss advice centre that
feeling at this time – I have felt. Whatever you’re thinking – I has the requisite skills and knowledge to provide clients with
have thought, right from those issues where you’re now looking the ultimate hair replacement solution, so regardless of age, we
at everybody’s hair when you walk down the street to being believe we can help. Consultations are free and discretion is
paranoid every time someone dares mention the word hair in assured so what have you to lose by exploring how Optima can
Pete
front of you! make a long lasting impression on your life?”
02 03
The perfect setting.
Hair When you come and see us at Optima you’re doing
more than just entering our clinic - you’re embarking
Re-engineering. on a new and exciting period in your life - one that
The intelligent approach to male will rejuvenate your appearance and boost your self
& female hair loss esteem.
You’ll discover a team that is the best in the world you in no doubt as to how we are viewed by iconic
of hair replacement, one that understands and figures from the world of art, sport, movies, rock
empathises with your situation and one with the and pop music!
creativity, knowledge and experience to deliver the
results you desire. You can enjoy the benefits of our state-of-the-art
laser therapy procedures whilst watching the latest
It’s a warm and welcoming environment designed to DVDs in private booths. Alternatively we have an
put you at ease and remove any anxieties. It begins extensive range of private styling rooms where our
when you walk into our reception area to be greeted award winning stylists will work with you to ensure
by our friendly receptionists. Discretion is assured you get the ‘look’ that is right for you.
and all confidential consultations are conducted by
our consultants, who have suffered with hair loss Our success and our standing as the UK’s leading
themselves, so they know how you feel. hair replacement specialists has seen us enjoy
sustained growth since we began in 2002, a
One look at all of the star-studded testimonials on fact reflected in our expansion plans to meet the
the walls of our luxurious waiting room, will leave requirements of our increasing client base.
04 05
Contacting Optima
was the best ‘call’
I ever made
Before After
OPTIMA PERSONALITIES
Kabir Ali.
Hampshire &
England Cricketer.
When it comes to bowling a maiden over, England pace
man Kabir Ali knows what he’s doing – both on and off
the pitch! The highly acclaimed Hampshire and England
bowler is not only a demon wicket taker in Test, One Day
International and County Cricket, he is also one of Britain’s
50 most eligible bachelors, according to Asian Woman &
Bride magazine.
Capturing hearts as well as wickets comes easily Utilising Optima’s state-of-the-art hair therapy
for the handsome cricketer but for all the glamour of programme, Kabir is now well on the way to knocking
being a sporting icon, Kabir is troubled by a deep- any threat of baldness for six and ensuring he can
rooted condition that runs in his family – hair loss. hold on to his crowning glory for many years to come.
One look at ‘Kabby’ or ‘Taxi’ - as he is nicknamed – in He joked: “At least if anyone shouts bowled out on the
full flight running into bowl with his lush, dark locks cricket pitch I’m not going to be paranoid that they’re
flowing behind would have you wondering what on shouting bald.”
earth he has to worry about. But with male pattern
baldness running in his family and a chance remark by “We’re delighted that Kabby is so happy with what we
fellow England international cricketer, Vikram Solanki, are able to do for him and the same goes for anybody
ringing in his ears, Kabir decided not to take any who is concerned or unhappy with losing their hair –
chances. just call us, we know we can make a real difference.”
06 07
Quite frankly the
results have been
amazing
Before After
OPTIMA PERSONALITIES
Alamgir Sheriyar.
Professional Cricketer.
I would never put my name to something if I didn’t
believe in it 100%, but I can honestly say that Optima
are the best in the business.
“I’d tried a variety of hair replacement companies something which I wouldn’t have believed possible -
over the years in an attempt to sort my hair out but a wonderful head of hair. I’m in the spotlight as a pro-
without any real success. I’d almost given up trying cricketer and model and I need to be confident in the
to find a hair loss solution that suited the hectic and way I look - it impacts on all aspects of my life.
demanding lifestyle of a professional sportsman but “I would never put my name to something if I didn’t
then I was introduced to Optima, and quite frankly the believe in it 100%, but I can honestly say that Optima
results have been amazing. are the best in the business - I couldn’t ask for
anything more and would recommend them to anyone
“Pete, Karen and the Optima team have given me who is concerned about hair loss.”
08 09
My music is as dynamic
as it ever was and I was
desperate to ensure my
appearance stayed in tune
Before After
OPTIMA PERSONALITIES
Blaze Bayley.
Former Front-man
of Iron Maiden.
When ex-Iron Maiden front man Blaze Bayley discovered
he was losing his hair he didn’t ‘Run To The Hills’ and step
away from the heavy metal music spotlight. He opted for
a much more positive approach.
Going bald, quite simply ain’t rock n’ roll and the forty audience and that goes for the look, as well
something rock legend was a ‘Man On The Edge’ as as the sound of your band.
he sought to rejuvenate his appearance and keep his
hairline as fresh as the song lines being produced “My music is as dynamic as it ever was and I was
by his heavy rocking band, B.L.A.Z.E. Birmingham- desperate to ensure my appearance stayed in tune.
born Blaze, went back to his roots to see if Optima I’d heard great things about Optima and had no
could help him rediscover his crowning glory and he’s hesitation in calling them up and seeing what they
delighted with the results which are plain to see. could do for me,” says Blaze.
When you’ve toured the world and shared the stage “Optima’s unique hair integration technique really
with some of the world’s biggest rock icons, you know blew my mind! My hair looks incredible and the
what it takes to succeed in the hard rocking, guitar whole Optima experience has served to energise my
screaming, drum pounding world of heavy metal. performances out on stage or in the recording studio –
It’s critically important to hit the right chord with your thanks guys, I owe you big time!”
10 11
OPTIMA PERSONALITIES
My hair is now Tony Daley.
back to its best
Ex-England, Aston Villa
& Wolves Star.
Ex-England, Aston Villa & Wolves winger Tony Daley cuts
an instantly recognisable figure to millions of soccer fans
thanks to his silky skills and distinctive dreadlocks. In his
heyday he would turn defenders inside out with his nifty
footwork whilst turning heads with his ultra fashionable
hairstyles.
“My quick feet brought me football fame and fortune I turned to Pete and his team for help and after
but my hair was always my trademark, so imagine my undergoing the ‘Optima Hair Programmes’ my hair
horror when my team mates played a prank on me is now back to its best, leaving me confident in my
and I lost my dreadlocks almost overnight!” appearance and feeling great about life.
“I figured ‘no problem’ they’ll grow back, but after “I just wish Optima could fix my knees like they
a while I noticed my hair was thinning and I feared I have done my hair and then I could give Premiership
might lose my dreadlocks for good. defenders sleepless nights once again.
Before After
12 13
OPTIMA clients OPTIMA clients
Jermaine. Hassan.
Businessman. Office worker.
I didn’t believe it until I saw it. I couldn’t believe hair loss was Before After
happening to me.
“A shaved head suits me, but at the end of the day, I love my hair.”
“Being a young male in today’s image conscious society is tough
when you’re faced with the prospect of going bald. I did accept it for
a while but people always commented on me looking so old.
“After a while I’d had enough and went for consultations at nearly
every hair loss clinic in the country. One company shone through
and that was Optima.
“Their guarantees, and the fact that they have such a great attitude
and approach when it comes to helping both youngsters and adults
alike with hair loss, convinced me to try hair replacement – and look
at me now!
“I am so pleased that I overcame my awkward anxieties and went
in to see Pete and the Optima team. I have so much self confidence
now and it’s a wonderful feeling when the girls in the office comment
on how much they love my hair.
“It’s an unbelievable transformation and because I did it with
Optima’s gradual hair integration programme it allowed me to regain
my hair in a subtle fashion.”
Before After
14 15
OPTIMA clients
Student. Being an Asian woman and losing your
hair is very difficult in today’s society.
“Losing my hair in my late teens turned me into a recluse. My confidence
went and I had problems in my marriage as I never wanted to go out.
Gradually my confidence all but disappeared and my marriage crumbled and
I really thought I would end up on my own forever”.
“I put my life in his hands and the results have been incredible. It’s even
given me the confidence to have these modelling shots done.
OPTIMA clients
Busy mum.
Being a woman and losing your hair
is devastating. Musician. Self assured and back to my best!
“At it’s worst, my hairloss problem began to impact on my performance in
“Losing your hair for a woman is the worst thing that can happen to my role as guitarist in a well known rock band and I just couldn’t allow that
you. I have tried other treatments like weaves and wearing wigs but to happen. I tried other hair replacement programs but thanks to Optima I
they stopped me doing the things I loved like going swimming with now feel totally self assured and back to my best on the stage and social
my daughter. life”.
“When Pete told me he used to be bald I didn’t believe him and
then he revealed his ‘before’ picture and I nearly fell off my chair! It’s
worth coming in to see him just so he can show you the difference
it’s made to him. “I thought about it and discussed it with my
husband but with the promise of no surgery and guaranteed results
I took the ‘plunge’ and I have never looked back. I can go swimming
when ever I like and it’s given me my confidence back so I feel 21
again.
“Thank you Pete – you truly are an inspiration to all of us hair loss
Entrepreneur.
sufferers”.
The best hair replacement programme
I have seen.
“I attend hundreds of business meetings every year and need to be
focussed on the matters in hand, but my fading hair line was becoming
a real distraction for me. I was getting increasingly anxious about my
appearance and desperately wanted to find some way of improving my
I have never looks.
looked back “I was never happy with what other companies had to offer. Optima
provided me with the answer and their hair replacement programme is the
best I’ve ever come across and the evidence is there for all to see.”
Before After
16 17
Its a genuinely humbling experience
to meet the kids and see how they
cope with incredible situations
OPTIMA charity work
Giving something back.
son r
Tust inc. The Hayley Higginson Trust.
y Higgin
The Hayle Losing your hair anytime in your life is bad enough,
but to experience such a trauma during childhood is
especially distressing. Often the problems are associated
with serious medical conditions, with hair loss being a
direct consequence of a life-saving treatment such as
chemotherapy or radiotherapy.
At Optima we have always made it a distinct priority to put something very positive back into society, and we
do this by helping children who have suffered major hair loss. We offer a free service to youngsters affected by
serious medical conditions, forging strong links with the Birmingham Children’s Hospital, local health authorities
around the UK and more recently a wonderfully deserving charity – The Hayley Higginson Trust. We are the caring
side of the hair replacement industry.
18 19Hair
Re-engineering.
The intelligent approach to male
& female hair loss
awards & accolades
Winning praise.
& awards.
Optima have been grabbing the attention of the tabloids,
making waves on national radio and winning praise from
Government Ministers as the company’s success story
continues.
Fresh from their placing as a top finalist at the prestigious ‘Trading Places’ Business Awards at the Café Royal in
London, Britain’s premier hair replacement specialists are hot news with features in The Sun, front page coverage
in The Birmingham Evening Mail, live interviews with BBC Radio Five Live and features on Galaxy, Saga and
Heart FM. Chosen from a field of more than 2000 new businesses around the UK, Optima’s Pete Murtha was
delighted to receive the company’s accolade at the glittering awards ceremony hosted by GMTV’s Fiona Phillips
and Sky News presenter Greg Milam.
Optima also collected a glowing endorsement from MP Jane Kennedy, who said: “Peter Murtha is an inspirational
example of someone who has overcome personal adversity and been brave enough to set up his business
from scratch”. Optima are now ‘head & shoulders’ above their rivals and, despite intense pressure from the
competition, business is rocketing with many new members recruited to the team to meet ever growing demand.
They say success breeds success, so if you want to savour that winning feeling, just get in touch with Optima
and be a part of their and your own crowning glory.
20 21why choose optima
Testimonials.
Don’t just take our word for it.
22 23Optima Hair Specialists Ltd 51 Frederick Road Edgbaston Birmingham B15 1HN T/ +44 (0) 121 454 8180 F/ +44 (0) 121 454 8060 E/ info@optimahair.co.uk W/ optimahair.co.uk The information in this document is the property of Optima Hair Specialists Ltd and may not be copied, communicated to a third party or used for any purpose other than that for which it is supplied without the express written consent of Optima Hair Specialists Ltd.
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