HALLOWEEN 2020 TOOLKIT - #HALLOWEENISHAPPENING - THE NATIONAL CONFECTIONERS ...
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Halloween 2020 Toolkit #HalloweenIsHappening
Halloween
2020 Toolkit
Halloween Is Happening!
In a year unlike one that any of us can remember, people across America have said they will find ways to celebrate
Halloween that are creative, fun and, most importantly, safe! Whether this year means more time at home, or just more
time celebrating the season throughout the months of September and October, the resources enclosed here have you
covered with inspiration for a creative and safe Halloween.
The National Confectioners Association (NCA), the Washington, D.C.- based trade association that represents the
confectionery industry, stands ready to help you make Halloween 2020 a memorable, safe and fun one for consumers
everywhere. In fact, recent NCA polling shows that 80% of people believe that they will find creative and safe ways to
celebrate the Halloween season this year. This is up from just 63% two months earlier in July. In addition, 74% of young
parents say that celebrating Halloween in 2020 is more important than ever.
NCA has worked with leaders in the public health community, seeking their advice and counsel on how to best support
beloved Halloween traditions for both children and adults. We are excited to present to you here information that you can
adapt as needed. Be assured that this approach is based in consumer research and is widely supported within the nutrition
professional community. It represents solid thinking on ways of promoting and celebrating the Halloween season safely
and creatively this year.
Enclosed, please find:
• Ten Tricks for Treating at Halloween – Ideas and safety reminders for shoppers
• How To Treat Right At Halloween – Content that's perfect for social media and blog posts
• Twenty Tweets for Halloween 2020 – Halloween fun facts, designed in short form for Twitter
• What To Do with Extra Halloween Candy? – Handout with recipes and other ideas
• Halloween History and Fun Facts – Background information to share
• NCA / Halloween Central Resource Information – Where to go for additional information on candy at Halloween, and
throughout the year
We encourage you to make use of these materials during the 2020 Halloween season, which is well underway. We also
hope that you will share these items as appropriate.
On behalf of all of us in the confectionery industry, we wish you a creative, fun, safe and happy Halloween.
DON'T FORGET! Shareable social media graphics and videos are available at: CandyUSA.com/DIG
#HalloweenIsHappening
ten tricks for
treating at
halloween
There will be regional differences across the country in terms of how people choose to celebrate the Halloween season
throughout the month of October, but one thing is for sure – Halloween Is Happening. 63% of adults believe that people will
find creative, fun and safe ways to celebrate the Halloween season this year, and 74% of millennial moms and young parents
say that Halloween is more important than ever this year.
Follow Guidelines from Federal, State and Local Health Authorities Set a Routine
Staying safe should be a priority this Halloween. Follow the Research suggests that routines are beneficial to children. Involve
recommendations from health authorities, and if you decide to trick- them in the decision-making process by allowing them to decide when
or-treat, wear a mask, wash your hands frequently and do your best to they can have their favorite treats, while you guide them on the mindful
distance yourself from others. enjoyment of chocolate and candy.
Celebrate the Entire Halloween Season Create a Teachable Moment
If trick-or-treating is not advisable in your area or not the right choice Restriction may increase the desire for treats like chocolate and candy.
for your family, you can celebrate the Halloween season in other ways Instead, try teaching children about the role small amounts of treats can
outside of the evening of October 31. Throw a virtual costume party with play in a happy, balanced lifestyle while allowing them to enjoy a pre-
friends or watch a spooky movie in the days leading up to the big night determined number of treats per day.
instead!
Make a Plan for Enjoying Treats Savor the Flavor
Nearly 90 percent of parents report that they have a plan in place to help Talk to your children about slowing down and enjoying treats with
their children make informed choices when they enjoy treats. Begin the mindfulness. Minimize distractions while eating and bring their attention
conversation as soon as you start talking about Halloween – whether to the textures and flavors of their favorite treats.
you’re decorating the house or shopping for costumes.
Understand Candy Portions Remember to Brush
After you’ve enjoyed a few treats on Halloween, portion out treats for The best way to keep your teeth strong enough to enjoy treats is to brush
later by putting two or three pieces of candy into small bags. That way, frequently, floss regularly, use fluoride products as recommended by your
you’re ready to talk about balance with your children as you enjoy treats dentist and rinse with water or chew sugar-free gum after each meal or
over the following days and weeks. snack.
Eat Before You Treat Mix It Up
If you decide to go out trick-or-treating, enjoy a balanced dinner together. You can change the nutritional profile of your favorite treats by combining
It’s important to talk about balance not just around Halloween, but a smaller amount with whole grain cereals, dried fruit and/or nuts to
throughout the year. make a fun trail mix. It’s another great way to demonstrate balance!
Let’s be honest – we are all looking for ways to add some normalcy and joy to what has been a very serious and uncertain
time, and candy has been a special and fun part of the Halloween season since Americans first embraced the tradition of
trick-or-treating in the 1950s. If you keep these tricks in mind, it’s easy to stay safe this Halloween season and include a
moderate amount of treats in your Halloween celebration.
@CandyUSA
National Confectioners Association Get more tips at AlwaysATreat.com/HalloweenCentral
@CandyUSAHOW TO TREAT RIGHT AT
Halloween
1 Plan 2 3Treat
Make A Understand Eat Before You
Candy
Portions
63 percent of people Portion out two or If trick-or-treating
say they will find creative and three pieces of candy in is right for your family, have
safe ways to celebrate the small bags, each representing a balanced dinner
Halloween season. 100 calories or less. together before going out.
Embracing Balance
Most people in the U.S. enjoy chocolate
and candy 2-3 times per week,
averaging about 40 calories per
day and about one teaspoon of
added sugar per day.
Always A Treat
America’s chocolate and candy companies are committed to helping consumers manage their sugar
intake. We are empowering consumers to make informed choices and helping them satisfy their
emotional well-being needs… one treat at a time.
@CandyUSA
National Confectioners Association Get more tips at AlwaysATreat.com/HalloweenCentral
@CandyUSAHalloween
2020 Toolkit
Twenty Tweets for Halloween 2020
74% of millennial moms and young parents say that Halloween is more important than ever this year. And let’s be honest
– people across the country are looking for ways to add some normalcy and joy to what has been a very serious and
uncertain time.
Why not look to the month of October to lighten our mood and bring a little fun to the fall? There will be regional
differences across the country in terms of how people choose to celebrate the Halloween season during the month of
October, but one thing is for sure – Halloween Is Happening!
See the below sample social media posts to help you with digital outreach to shoppers:
1. #Halloween 2020 is happening! If you’re trick-or-treating, wear a mask and wash your hands before enjoying candy
treats. #HalloweenIsHappening
2. Young kids will love trick-or-treating at home this year. Put favorite candies in different rooms & help them find it,
scavenger hunt style! #HalloweenIsHappening
3. Celebrate #Halloween 2020 all month! Make a countdown calendar & enjoy 1 small piece of candy every day
before Oct 31. #HalloweenIsHappening
4. Celebrating #Halloween 2020 at home? Break out the costumes & get kids together virtually. Don’t forget the
treats! #HalloweenIsHappening
5. Make a plan to enjoy #Halloween candy. How many pieces will you collect? How many will be donated? How many
will you enjoy each day? #HalloweenIsHappening
6. Having kids shop for candy w/ you teaches moderation in consumption. Let them pick out and buy their favorites &
portion to enjoy every once in a while. #HalloweenTreats #HalloweenIsHappening
7. Trick-or-treating? Give kids a good dinner before they go out for energy to make the rounds and to teach balance &
moderation in eating. #HalloweenTreats #HalloweenIsHappening
8. For added nutrition, use favorite small candies to make trail mix. Combine with raisins, whole grain cereal and nuts
for balance! #HalloweenTreats #HalloweenIsHappening
9. Most people in the US enjoy candy 2-3 times a week, averaging just 40 calories and 1 teaspoon of sugar a day –
and that includes #Halloween. #HalloweenTreats #HalloweenIsHappening
10. 74% of young parents believe that it’s more important than ever to celebrate #Halloween 2020!
#HalloweenIsHappeningHalloween
2020 Toolkit
Twenty Tweets for Halloween 2020 (cont.)
11. 70% of moms will celebrate Halloween with kids. #HalloweenIsHappening
12. Has your neighborhood tried trunk-or-treating? Line up cars, open trunks and fill with candy for a more socially-
distanced #Halloween! #HalloweenIsHappening #HalloweenTreats
13. #Halloween 2020 is made for social media. Post pictures of your kids in costumes, your jack-o-lantern &
decorations and of course the candy! #HalloweenIsHappening
14. 80% of Americans can’t imagine #Halloween without trick-or-treating, chocolate & candy! It may be different this
year, but it’s happening. #HalloweenIsHappening
15. Lots of leftover #Halloween candy? Many organizations would love a donation. Great way to support hospital
workers & first responders. #HalloweenTreats #HalloweenIsHappening
16. Reverse trick-or-treat this year! Drop off candy on your neighbors’ doorsteps with a socially-distanced greeting from
the porch or yard. #HalloweenIsHappening
17. Prefer no direct contact with trick-or-treaters? Tie or clip candy pieces to bushes, turn on the porch light & enjoy
visitors from inside. #HalloweenIsHappening
18. Host a socially distanced costume parade for neighborhood kids! Focus on the costumes and enjoy candy at home
later. #HalloweenTreats #HalloweenIsHappening
19. Small candy treats are a good way to teach kids about moderate consumption. Limit total number to be eaten each
day or by the week. #HalloweenTreats #HalloweenIsHappening
20. Look online for dessert recipes made from extra Halloween candy. Try candy bar pie, cookies or brownies or make
an ice cream topper. #HalloweenIsHappening #HalloweenTreats
Bonus Tweet
National Confectioners Association @CandyUSA
#Halloween can be celebrated all of October. Have kids show off costumes and candy before the 31st to
keep away from crowds that night. #HalloweenIsHappening
#HalloweenIsHappeningHalloween
2020 Toolkit
What to Do With Extra Halloween Candy
Collecting and trading Halloween candy is only part of the fun – then you get to enjoy it for days and weeks to
come! But what if you and your children end up with more chocolate and candy than the family can enjoy? Here
are some ideas on what to do with the extra candy:
Donate It
Don’t let extra Halloween candy at your house go to waste when others would love to enjoy it!
Box or bag extra candy and take it to:
• Health care workers at a hospital or urgent care center
• First responders at a fire, police or EMS station
• Volunteers and participants at a nearby food bank or emergency shelter
• A nursing home or assisted living facility
• Essential workers at the post office or other municipal offices
Be sure to call ahead and make sure they can accept community donations and respect the rules in place at
each location.
Remember: Candy is sometimes a thank you, but it’s always a treat!
Bake With It
Many of your favorite candy treats can be enjoyed in a new way when baked or made into something else. Put
unwrapped hard flavored candies in a resealable bag and, using a meat hammer, break them into crumb size
pieces. Or, put them in a food processor or blender and chop them up. Use a sprinkling to top ice cream or
yogurt. For chocolate in particular, try baking it into cookies or brownies. Now that is a real treat!
Make Something New With It
Many Halloween candies make great craft projects for parents seeking activities for their children. Look to
upcoming holidays like Thanksgiving and the winter holidays for ways to turn some of these treats into table
decorations or design your own candy-themed gingerbread house. Websites like Pinterest have lots of ideas
for people of all ages and crafting experience.
#HalloweenIsHappeningHalloween
2020 Toolkit
Halloween History and Fun Facts
The origins of Halloween date back to pre-Christian times to Celtic groups in areas now known as Ireland,
Scotland and Wales. According to most scholars, a great fire festival called Samhein signaled the close of the
harvest and the initiation of the cold and dark season of winter.
A variety of folklore and customs became associated with the Samhein celebration. Folk custom claimed that
on this night, the doors between the world of the dead and the world of the living opened. All the spirits of the
people who died during the previous year were thought to be traveling from their resting place on earth to their
final resting place in the next world.
The Celts placed food and drink out to sustain the spirits, and people concealed their identity with disguises to
escape harm while they walked from house to house to enjoy food and drink. Does that sound a little like trick-
or-treating today?
Many people also carved turnips to represent faces, marking the origination of today’s jack-o-lanterns.
When Christianity took root in northern Europe, these folk customs were incorporated into a Christian
framework. The celebrations in Ireland, Scotland and Wales eventually became All Saints’ Day, a day to
commemorate all dead saints and martyrs. All Saints’ Day was sometimes known as All Hallows’ Day, and the
night before was called All Hallows’ Eve, or Hallowe’en, which we today call Halloween.
Settlers and immigrants from these regions brought their folk customs to America, where they took root and
evolved over the years. Halloween was originally celebrated in America as a harvest festival. Carved turnips
became carved pumpkins, which grew in abundance in America. Colorful costumes replaced disguises, and
trick-or-treating evolved from presenting food and drink to the wandering spirits. During early Halloween
festivities in the U.S., some Americans celebrated Halloween with corn-popping parties, taffy pulls and hayrides.
Trick-or-treating, a largely American custom, was popularized in the 1950s by the Baby Boomer generation
when they were children. This is when candy became the preferred, featured treat and became inexorably linked
to Halloween.
#HalloweenIsHappeningHalloween
2020 Toolkit
NCA / Halloween Central Resource Information
Across the country there will be regional differences in the ways people choose to celebrate the Halloween
season during the month of October, but one thing is for sure – Halloween Is Happening.
With the Halloween season around the corner, there is no doubt that people have questions about what to
expect. Whether this year’s festivities mean more time at home or just more time celebrating the season
throughout the month of October, AlwaysATreat.com/HalloweenCentral has you covered. The website was
designed with parents in mind – providing inspiration for a creative, fun and safe Halloween.
Join us here to find other information that may be helpful to you, and feel free to send anyone who needs more
ideas and tips to this website.
About the National Confectioners Association
The National Confectioners Association is the trade organization that promotes the unique role of chocolate,
candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats.
America’s chocolate and candy companies are committed to helping consumers manage their sugar intake.
The companies empower consumers to make informed choices and help them satisfy their emotional well-
being needs…one treat at a time.
In the next few years, people will see more chocolate and candy options in smaller pack sizes with clear calorie
labels right on the front of the pack. With a focus on those times throughout the year when chocolate and
candy play an important role, NCA provides tools and resources for consumers as they seek to manage their
sugar intake. AlwaysATreat.com is a website full of easy-to-use information about the unique role of chocolate
and candy play in a happy, balanced lifestyle.
While there is broad, directional alignment across the industry to provide smaller portion guidance options
for consumers, Always A Treat rests on a five-year commitment leading chocolate and candy companies
made to Partnership for a Healthier America. The companies are proud of the progress they have made on
this commitment to PHA, which is reported, in conjunction with a well-respected policy research organization
Hudson Institute, on PHA’s website.
We’re always happy to help with your questions!
Contacts:
Debra MIller, PhD Paige Smoyer
debra.miller@CandyUSA.com paige.smoyer@CandyUSA.com
#HalloweenIsHappening#HalloweenIsHappening
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