www.hrpfoodfestivals.com - HRP Food Festivals

www.hrpfoodfestivals.com

“An incredible day out, full of lots of new tastes and good
             food and drink to try and buy!”

“A very enjoyable day out for the family. Added bonus is
  that get admission to the Palace - a real two for one
                     experience! “

           “Excellent, a ‘must’ do for foodies.”
                                            2018 VISITORS

ST R E E T FO O D + P O P U P BA RS + M A ST E R C L A S S ES + A R T I SA N
    P RO D U C E RS + L I V E M U S I C + K I D S’ E N T E R TA I N M E N T +
S H O P P I N G & G I F T S + F I Z Z & F EA ST + ST U N N I N G G A R D E N S +
 I CO N I C M OAT + M AG I C A L CO U R T YA R D S A N D M U C H M O R E

O U R F EST I VA L S …

Our festivals are set against the stunning backdrops of the UK’s most iconic palaces. Whether in the gardens or the
courtyards of Hampton Court Palace, in the incredible moat at the Tower of London or the gardens at Hillsborough
Castle they offer a completely unique foodie day out.

WHY JOIN US…
• Build brand awareness
• Boost sales
• Launch new products
• Reach a highly engaged foodie audience
• Build your connections and client database
• Get media and marketing coverage

WAYS TO S H OWC A S E YO U R B R A N D …
• Sponsorship opportunities
• 3m x 3m marquees for retailing and sampling
• 4m x 4m and 5m x 5m marquees for larger brand standout
• Bar and street food vehicles and marquees

NEW - Hillsborough Castle Food Festival
                  Gardens
             28 – 30 June 2019

 Hampton Court Palace Food Festival
               East Gardens
           24 – 26 August 2019

    Tower of London Food Festival
                 The Moat
          12 – 15 September 2019

 Hampton Court Palace Festive Fayre
          Courtyards and Gardens
           6 – 8 December 2019

HILLSBOROUGH CASTLE
              FOOD FESTIVAL

 We are delighted to announce the launch of the
 brand new Hillsborough Castle Food Festival in
Northern Ireland. This food festival will see around
100 producers and brands set within the stunning
         gardens of Hillsborough Castle.

         12,000 visitors expected in 2019

                   92% ABC1
         £77k Average Household Income

HAMPTON COURT PALACE
                FOOD FESTIVAL

    Now in its sixth year, Hampton Court Palace Food
Festival is firmly on the map as a destination for young,
affluent food-lovers over August Bank Holiday. Over the
    3 days, the festival welcomes 35,000 food-lovers.

           35,000 visitors expected in 2019

            Average household income £77,000
                        92% ABC1
                    Average spend £86

TOWER OF LONDON
                  FOOD FESTIVAL

 The Tower of London Food Festival returns for its third
 year after its debut in 2017, when for the first time in
 history our food festival took place in the iconic moat.
   Being in the heart of the city with the back drop of
London’s most famous landmark makes this festival one
                       not to miss.

              15,000 visitors in 2018
            Average household income
                     £66,400

                  Average spend £78
                      78% ABC1

HAMPTON COURT PALACE
                 FESTIVE FAYRE

The ultimate Christmas foodie fix, our Festive Fayre fills
 the historic courtyards and gardens at Hampton Court
 Palace. Now in its fourth year, it’s a calendar-must for
the festive season and is set to attract 20,000 visitors in
                          2019.

                   15,000 visitors
             Average household income
                      £63,000

                       90% ABC1
                   Average spend £65

FESTIVAL KEY DEMOGRAPHICS …

                                          AVERAGE
            ABC1
                                        HOUSEHOLD
            83%                         INCOME 71k

    87,000*                             AVERAGE
   VISTORS IN                            SPEND
      2019                                £71
*Targeted number of visitors for 2019

O U R V I S I TO RS …

      S U C C E S S F U L FA M I L I E S
                  Aged 36-45
              £70-100k income
            School-aged children
              Advancing careers
      Sainsbury’s and Waitrose shoppers
               Online shoppers
            Social media activists

   CONTEMPORARY WORKERS

                 Aged 26-35
              £30-39k income
                 No children
                Career driven
        Online shoppers and bankers
            Social media activists

WHAT ’S ON…
Our festivals have first class entertainment and inspirational content at their heart – giving all a great experience to
enjoy and remember long after their visit.

The Kitchen
The Kitchen, a 300 seat demo kitchen showcasing the very best in seasonal cooking from a line-up including Michel
Roux Jr, Nadiya Hussain, Melissa Hemsley and The Doctor’s Kitchen.

VIP
Our VIP package is always a sell-out! Offering a stunning
view of the Palace, Castle or Tower, our visitors enjoy a
relaxing and informal lounge to gather with friends and
family. With champagne, goodie bags + front row seats,
            it’s the ultimate star treatment.

               THE CLASSROOM
   Come and learn a skill, from sour dough making to
   cake decorating, or get the kids involved in our Kids
    Cookery Classes. Put your skills to the test in The
                       Classroom!

                THE BANDSTAND
A festival favourite with non-stop fun and entertainment
    from up-and-coming talent to festival favourites,
providing toe-tapping tunes while you soak up the tasty
                       atmosphere.

FAMILY ENTERTAINMENT
Face painting, sports, circus games, shire horses,
 helter skelter, vintage games, and kids cookery
   classes plus much more – firmly places our
          festivals as family favourites.

           LEXUS LUNCH CLUB
     A casual and informal, simple but delicious
      pop-up lunch buffet, a stunning alfresco
          lunch using the best ingredients.

MARKETING THE EVENT…
Our multi-channel marketing campaigns run in partnership with Historic Royal Palaces and BBC Good Food to ensure that we deliver a
targeted and affluent food-lover to all Historic Royal Palaces Food Festivals.

•   Outdoor, print, email and social media coverage to 20 million.

•   BBC Good Food; our media partner with coverage in the magazine, email and bbcgoodfood.com

•   150,000 Historic Royal Palaces database in addition to our own 35,000 database.

M A R K E T I N G FO R S P O N S O RS …

  •   35,000 email database with sponsor logo and banner inclusions.

  •   Dedicated page and banner on brand new dedicated Historic Royal Palaces Food Festivals website.

  •   Feature page and logo credit in the show guide available in advance online and on the day to 60,000
      visitors.

M A K E I T YO U R O W N …

Align your brand to our content or talk to us about creating your own brand experiences targeting
this affluent foodie audience. Make their experience at Historic Royal Palaces Food Festivals even
                           more engaging, immersive and memorable.

WHO JOINED US IN 2018?

Roxanne Jelley
           Show Manager

Roxanne.Jelley@riverstreetevents.co.uk
             02034054285
          @hrpfoodfestival

            Rachael Clarke
             Head of Sales
Rachael.Clarke@riverstreetevents.co.uk
             02034054285
           @hrpfoodfestival

            www.hrpfoodfestivals.com