Holden NZPGA Championship - Event Guide Corporate Hospitality & Sponsorship Opportunity - Wed 4th - Sun 8th March, 2015
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Holden NZPGA Championship – Event Guide Corporate Hospitality & Sponsorship Opportunity Wed 4th – Sun 8th March, 2015
1. The executive summary
• Auckland is to host one of only two premium golf tournaments held in New Zealand - the Holden NZPGA
Championship (NZPGA)
• The intention is to create and then grow the Holden NZPGA event - built on solid partnerships. The event has
mana, and heritage of over 100 years - a solid platform to build from
• Growth will be achieved by more innovation in, and around, the event, engaging with Corporate Auckland,
Auckland City, Auckland Transport, and the Auckland Golfing Community – the objective to create peripheral
events, within the event, that golfers (north of Taupo for starters) will wish to attend, participate in and enjoy
• The event is timed to happen from March 5th – 8th 2015, one week prior to the NZ Golf Open (at The Hills,
Queenstown), thus building efficiencies for organisation, players and potentially sponsors
• The NZPGA will work with ATEED to create the Holden NZPGA as an iconic Auckland event, thereby increasing
hotel/motel occupancy in Auckland, during the month of March, and creating increased visitor numbers
• The NZPGA seek to work with strategic (sponsor) partners, and to grow the Holden NZPGA tournament into
the best professional and community golfing event in NZ
• In doing so, the NZPGA, will endeavor to customise sponsor needs and/with opportunities to create win:win
outcomes for all
2. The mission “To build an iconic golf tournament in Auckland, the New Zealand PGA, that will be a highlight of the annual events calendar, and provide unique corporate hosting and relationship opportunities, contributing to Auckland’s economic, international profile and live-ability goals” “Further to create a new sporting synthesis- Auckland City, Professional Golf, Corporate Auckland and Auckland Golf Clubs- to showcase the best of New Zealand’s golf talent, in Auckland, one of the most live- able cities in the world!”
2. The profile
The PGA of New Zealand exists to promote excellence in the delivery of professional services to the golfers of New
Zealand.
Introduction
• The Professional Golfers' Association (PGA) is dedicated to promoting the game of golf and enhancing the standards
of the profession. In Particular the PGA aspires to
– Promote and enhance the status of the PGA Professional
– Assist members to attain and maintain qualifications in teaching and related services of the highest possible standard
– Provide world class training and qualification programmes for Club Professionals
– Promote professional tournaments and competitions
PGA Vision
• The PGA seeks to be recognised by its members and peers as a world class organisation that looks after its members
interests and activities and actively participates in the development of the game of golf at all levels
PGA Mission
• Enhance golf - by delivering best practice programmes and services that assist to educate and develop its members
and make the game better for all. Putting it another way, helping more people play more golf, better.
PGA Values
• Member Focused
• Passion
• Professional
• Trustworthy
• Uphold the values of the game3. The recent history (2012-2014)
• Re-worked in 2012 to include a Pro-Am section (64 amateurs)
• Repeated in 2013 – won by Michael Hendry in both years
• Significant financial support from NZ Government
• A family of 6 major sponsors (SkyCity, Rebel, Michael Hill, Milford Track Walks, Hilton Hotel & Westpac) and 3 major
suppliers (Callaway, Moa Beer & Air New Zealand)
• Has become an iconic event on the national sporting calendar
• 2013 crowds increased three-fold over 2012
• Built a significant EVENT in the broadest sense – concerts, hospitality, children’s areas, party hole, etc
• The event is also a first-class hosting experience and an excellent opportunity to build meaningful business
relationships
• In 2014 the proposed merger of NZPGA and NZ Golf has led to the NZ Golf Open replacing the NZPGA at The Hills
• This creates a new opportunity for the Holden NZPGA Championship4. The future (2015>)
“A new beginning….”
• New and fresh approach to revitalise and reposition the Holden NZPGA, as part of the Auckland major event scene
• Relocate to Auckland in 2015 – first major golf event in Auckland for more than a decade, and the home of
15,000 golf club members, 45,000 casual golfers, as well as the business hub of NZ
• Seek to activate Corporates, who wish to engage and use professional golf for staff and customer motivation
and exposure
• A range of sponsorship options are available to suit business/commercial requirements
• Create an iconic event on the national and Auckland sporting calendar, that focuses on and gives an
opportunity, to NZ (and Australian) golf professionals
• Create a new name, new trophy (the Sir Bob Charles Trophy), new benefits, and an Auckland Carnival of Golf
• Location will generate crowd and gate attendances that no other location can draw
• Location and linkage to Auckland Transport Rail, from Britomart to Glen Innes/Panmure or Ellerslie offers
easy access to/from the location venue
• Engagement with Auckland ethnic groups, especially Asian and Chinese groups who have an affinity with
golf, to provide a truly cosmopolitan event
• The event will be a first-class hosting experience and an excellent opportunity to build meaningful business
relationships, and showcase the customer experience of Auckland Transports new electric trains
• The event creates partnerships between corporates and professional golfers5. The event – a summary
• PGA Tour of Australasia sanctioned Professional Golf event
• One of only two professional events linked to overseas tours being played in NZ
• The NZ Golf Open (NZGO) enjoys past build up provided by the NZPGA - now we relocate and commence to
rebuild the Holden NZPGA in Auckland
• Likely to attract a very similar field of players that will play in the NZGO the following week - inclusion of
professionals from Japan, SE Asia and Australia
• Develop event to achieve a desired Prize Purse - $350,000+ over time
• Requires a sponsorship total of $1 million + (1:3 ratio is a general rule)
• Classical 4 round PGA event with Pro-Am on preceding Wednesday6. The event schedule
Wed 4 Mar ProAm – morning round
ProAm – afternoon round
Welcome function
Thu 5 Mar Round One
Fri 6 Mar Round Two / The Cut
Sat 7 Mar Round Three
Sun 8 Mar Final round / Presentations
Mon 9 Mar Corporate golf event7. The course – Remuera Golf Club In its graceful, woodlands setting, Remuera is one of Auckland’s premiere golf courses. Established in 1934, Remuera has a proud history of providing excellent facilities to its members, guests and corporates. Remuera Golf Club is often described as the product of three golf courses – all built on the same piece of land. Today’s course – established in 1974 – emerged from two earlier courses. The Club recently celebrated its 75th Anniversary. The Remuera Golf Club offers the required facilities, along with an enthusiastic management team that see the opportunity in hosting the NZ PGA Championship in 2015, and beyond.
8. The corporate hospitality / sponsorship opportunity The event is offering three corporate hospitality and entertainment packages- the Albatross, the Eagle and the Birdie. This enables groups of 8, through 24, to enjoy a premium hospitality experience over the four days of the NZ PGA event. This may mean you and your friends, or your company entertaining key clients, or prospective customers. Either way the location at the Remuera Golf Club will offer the best viewing facilities overlooking the 18th green, along with car parking and VIP access to the course. Numbers are limited, please register your interest as soon as possible. Joining us in 2015, will also give you priority for the 2016. The corporate hospitality packages are detailed on the next three pages. We look forward to you joining us at the 2015 NZ PGA Championship.
8a. The “Albatross” opportunity
Package includes:
• Entry to Pro-Am Event – 9 players (Wed 4 March)
• 1 x dedicated hole signage on one hole
• Hospitality – up to 24 guests per day (Wed – Sun), includes food & beverage
• 10 guests to attend official event Cocktail party
• Organisation’s logo on the following event collateral; website, at event partner signage, printed event
collateral
• Parking – 12 spaces at the Remuera Golf Club (all public parking will be off site)
• Official merchandise – allocation for guests
• 20 x vouchers for rounds at Remuera Golf Club
The investment requested at this level is $25,0008b. The “Eagle” opportunity
Package includes:
• Entry to Pro-Am Event – 6 players (Wed 4 March)
• 1 x dedicated hole signage on one hole
• Hospitality – up to 16 guests per day (Wed – Sun), includes food & beverage
• 5 guests to attend official event Cocktail party
• Organisation’s logo on the following event collateral; website, at event partner signage, printed event
collateral
• Parking – 8 spaces at the Remuera Golf Club (all public parking will be off site)
• Official merchandise – allocation for guests
• 12 x vouchers for rounds at Remuera Golf Club
The investment requested at this level is $15,0008c. The “Birdie” opportunity
Package includes:
• Entry to Pro-Am Event – 3 players (Wed 4 March)
• Hospitality – up to 8 guests per day (Wed – Sun), includes food & beverage
• 3 guests to attend official event Cocktail party
• Organisation’s logo on the following event collateral; website, at event partner signage, printed event
collateral
• Parking – 4 spaces at the Remuera Golf Club (all public parking will be off site)
• Official merchandise – allocation for guests
• 8 x vouchers for rounds at Remuera Golf Club
The investment requested at this level is $10,0009. The coverage • TV – highlights package - proposed highlights package to cover Saturday and Sunday rounds • Digital exposure (www.pgachampionship.co.nz) • Live feed. Podcast, Blog • ATEED and Auckland Council communications • Sponsor partner website opportunities • TVNZ News/TV3 News/ Crowd goes Wild/ The Golf Show on Sky • Other- print, press, PR etc
10. The conclusion
• Corporate Auckland support will help create an iconic Auckland Golf event showcasing Auckland as “the
world’s most liveable city”
• Creates an event for Auckland and Aucklanders- celebrating the diversity that golf brings- “Auckland
Carnival of Golf” to generate community engagement eg. Japanese, Korean, South African and Chinese,
who are all highly engaged with golf
• Golf attracts high net worth families and individuals- catering for such groups will be planned for. They
also have the means to purchase accommodation, restaurants and our goal will be to build a data base of
names and email details for sponsor access etc
• Access to high numbers of celebrities provides for a colourful Pro Am event and promotion, as well as fun
for Corporate Auckland- staff and guests
• Ability to create promotional and leverage activities for sponsors during the build up, during and post
event
• This tournament will provide an outstanding hospitality and staff entertainment hosting opportunities
• Focus on business & golfing relationships with New Zealand, Australian and Asian businesses and
executives
• With your sponsorship and engagement, the Holden NZPGA can become the premier golfing event in NZ!11. The wrap Thank you. We appreciate you taking the time to read our proposal, and look forward to discussing further how we can involve you as a key partner in the Holden NZPGA Championship. For further information please contact: Mark Gilbert M +64 21 972 244 | E mark@gilbert.kiwi | Chair, Holden NZPGA Championship Organising Committee and Aaron Carter M +64 27 274 6385 | E | aaronc@totalsport.co.nz | Tournament Director , Holden NZPGA 2015 Championship
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