Hotels & Hospitality Hotel Intelligence Frankfurt 2013 - JLL

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Hotels & Hospitality

Hotel Intelligence Frankfurt
2013
Hotels & Hospitality Hotel Intelligence Frankfurt 2013 - JLL
2 Hotel Intelligence: Frankfurt

Snapshot

Frankfurt is one of Germany’s leading business
destinations and is considered a city of international
importance, ranking 10th worldwide in the global
financial centres index 2013.

Visitation is primarily driven by corporate travel, with the
city being a European hub for banking and financial
services as well as accommodating one of Germany’s
most important trade fairs.

Although the lack of leisure travellers to the city results
in a relatively high fluctuation in tourism demand over
the week and throughout the year, the high share of
less price sensitive business travellers visiting Frankfurt
has historically led to stable ARR levels.                          Trade fair & congress
With a slowing supply pipeline in the next few years,
                                                                          Frankfurt: Trade fair participants and events 2002 – 2012
existing hotels in Frankfurt are expected to strengthen
their current market position, leading to a rise in                                              3.0                                                            50

achievable room rates going forward.
                                                                                                 2.4                                                            40
                                                                     Participants (in million)

                                                                                                 1.8                                                            30

                                                                                                                                                                     Events
Economy                                                                                          1.2                                                            20

                                                                                                 0.6                                                            10

Frankfurt’s economy benefits from a number of                                                    0.0                                                            0
international firms located in the city, including five                                                2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

DAX-30 corporations. The city also accommodates the                                                                    Participants          Events

European Central Bank, the German Federal Bank and                  Sources: Frankfurt Trade Fair, Jones Lang LaSalle Hotels & Hospitality

Germany‘s main stock exchange, attracting a
consistently high flow of business travellers.                      Occupying a joint area of around 578,000 sq. m. of
                                                                    exhibition space, Frankfurt’s trade fair and congress
Major employers are next to Frankfurt Airport,
                                                                    centre are the second largest in Germany and rank
Germany’s single largest place of work, the Deutsche
                                                                    among the world’s largest in terms of space.
Bahn AG, Deutsche Post AG and Continental AG.
                                                                    The city is a well-established and renowned trade fair
Frankfurt has several large-scale infrastructural                   destination, hosting some 35 events that attract
developments that support the city’s standing as a                  between 1.6 and 2.0 million participants every year,
global business hub. Among the most renowned are the                with odd-numbered years historically performing
newly-built mixed use districts of Europaviertel and                stronger.
Gateway Gardens, which is next to Frankfurt Airport, as
                                                                    The most prominent international events are the
well as the new development of the European Central
                                                                    Frankfurt Motor Show (IAA) and the Frankfurt Book Fair
Bank in the city district of Ostend.
                                                                    (held bi-annually).
                                                                    In 2012, the trade fair attracted more than 1.6 million
                                                                    participants, a rise of 15.9% compared to 2010.
                                                                    Performance in 2013 is expected to exceeding the 2
                                                                    million mark.

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Hotels & Hospitality Hotel Intelligence Frankfurt 2013 - JLL
Hotel Intelligence: Frankfurt 3

Airport                                                                                            Hotel supply

       Frankfurt: Airport passenger volume 2002 – YTD June 2013                                       Frankfurt: Hotel supply 2002 – June 2013
                           60                                                                                   300                                                                      50

                           50                                                                                   250
                                                                                                                                                                                         40
 Passengers (in million)

                           40

                                                                                                   Establishments

                                                                                                                                                                                              Beds (in '000s)
                                                                                                                200
                                                                                                                                                                                         30
                           30                                                                                   150
                                                                                                                                                                                         20
                           20                                                                                   100

                           10                                                                                                                                                            10
                                                                                                                    50

                           0                                                                                        0                                                                    0
                                2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012   YTD YTD                         2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Jun 13
                                                                                         Jun Jun
                                                    Total passenger volume                12 13                                          Establishments               Beds
 Sources: Arbeitsgemeinschaft Deutscher Verkehrsflughäfen (ADV), Jones                             Sources: Statistical Office of Hesse, Jones Lang LaSalle Hotels & Hospitality
 Lang LaSalle Hotels & Hospitality

Frankfurt Airport is Europe‘s third busiest airport after                                          As at June 2013, the Frankfurt accommodation market
London Heathrow and Paris Charles de Gaulle, and                                                   comprised 272 establishments with some 41,270 beds.
Germany’s most important transportation hub.
                                                                                                   Frankfurt’s accommodation supply showed a strong
In 2012, the airport recorded a new all-time high in                                               increase in the past decade (2002-2012), leading to a
passenger volume, exceeding the 57-million mark for                                                CAGR of 3.9% in establishments and 4.5% in number
the first time (+1.8% year-on-year).                                                               of beds.

Between 2002 and 2012, the airport showed a                                                        A large proportion of new supply was completed at
continuous increase in passenger volume with a CAGR                                                Europaviertel and the airport and was mainly in the mid-
of 1.7%.                                                                                           market and budget segments.

The airport is soon expected to reach full capacity. To                                            Frankfurt’s hotel supply pipeline is expected to slow
accommodate this growing demand, the extension of                                                  down going forward, which will allow existing hotels to
Terminal 1 (A-Plus) was completed in 2012 and the                                                  strengthen their market position and capitalise on
construction of a third terminal, that will be able to                                             positive tourist demand trends.
accommodate up to 25 million passengers a year, is
scheduled to begin in 2015. In addition, a mixed-use                                               Following several years of strong supply growth,
development, Gateway Gardens, is to be located just                                                Frankfurt now has the highest share of 5-star hotels in
adjacent to the airport.                                                                           Germany, contributing 20.0% of total bed supply in the
                                                                                                   city. Notably, has resulted in increased pressure on
The extension plans are expected to support Frankfurt’s                                            achievable room rates in this segment, despite a
standing as one of the most important transport hubs in                                            significant proportion of less price-sensitive international
Europe as well as the most important hub for the                                                   corporate guests staying in Frankfurt.
German flag carrier, Deutsche Lufthansa AG.

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4 Hotel Intelligence: Frankfurt

Hotel demand                                                                                                                  Top feeder markets

       Frankfurt: Hotel demand 2002 – YTD June 2013                                                                            Frankfurt: Nationality mix by overnights 2012
                           8                                                                      5
                                                                                                                                                                                            USA
                           7                                                                                                                                         14.4%                  United Kingdom
                                                                                                  4
                                                                                                                                                                                            China incl. Hong Kong
 Overnights (in million)

                           6

                                                                                                      Arrivals (in million)
                                                                                                                                       34.4%                                                Arabic Gulfstates
                                                                                                  3                                                                                 8.2%
                           5                                                                                                                                                                Spain & Portugal
                                                                                                                                                                                            Japan
                           4                                                                                                                                                         5.6%
                                                                                                  2                                                                                         Italy
                           2                                                                                                                                                        4.8%    Benelux
                                                                                                  1                                                                                         France
                           1                                                                                                                                                      4.8%
                                                                                                                                                                                            Switzerland
                                                                                                                                                                           4.7%
                                                                                                                                    3.3%                                                    Scandinavia
                           0                                                                      0                                                                 4.7%
                               2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012   YTD YTD                                         3.4%                 4.6%                           South Korea
                                                                                        Jun Jun                                                3.6%
                                                                                                                                                      3.6%                                  Others
                                                                                         12 13
                                                   Overnights           Arrivals

  Sources: Statistical Office of Hesse, Jones Lang LaSalle Hotels & Hospitality                                                Sources: Statistical Office of Hesse, Jones Lang LaSalle Hotels & Hospitality

2012 represented a record year for hotel demand in                                                                            Owing to its position as an international business hub
Frankfurt, with the city recording 4.3 million arrivals and                                                                   and important trade fair destination, Frankfurt is the city
7.0 million overnights in all accommodation                                                                                   with the second highest share of international travellers
establishments, an increase of 10.6% and 10.6%,                                                                               in Germany after Munich (45.4% of overnights in 2012).
respectively, compared to 2011.
Largely driven by international business travellers,                                                                          The most important international source markets are the
Frankfurt’s hotel demand was significantly affected by                                                                        USA (14.4% of all international overnights), the UK
the global financial crisis in 2009. However, the city has                                                                    (8.2%), China and Hong Kong (5.6%), and the
since demonstrated a remarkable recovery thereafter,                                                                          UAE (4.8%).
with a CAGR of 10.1% and 9.8% in arrivals and
                                                                                                                              Notably, due to Frankfurt’s standing as a global
overnights between 2009 and 2012, respectively.
                                                                                                                              business destination, the proportion of international
The city showed a promising trend, with an increase of                                                                        guests visiting the city has not fluctuated in the last
3.0% in arrivals and 3.4% in overnights as at YTD June                                                                        decade and is expected to remain stable going forward.
2013 compared to the same period last year.

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Hotel Intelligence: Frankfurt 5

Trading performance                                                                                                      Hotel market outlook

     Frankfurt: Hotel trading performance 2002 – YTD June 2013                                                           The city’s density of key global companies, especially
                      160                                                                             100%
                                                                                                                         major banks and financial services institutions, strongly
                      140                                                                             90%                support Frankfurt’s global standing as a financial
                                                                                                      80%
                      120
                                                                                                      70%
                                                                                                                         powerhouse, and are a guarantor for continuous, higher
ARR / RevPAR in EUR

                      100                                                                             60%                yielding hotel demand to the city.

                                                                                                             Occupancy
                      80                                                                              50%
                                                                                                      40%
                      60
                                                                                                      30%                Due to its significance as an international transportation
                      40
                      20
                                                                                                      20%                hub, Frankfurt Airport will remain an important demand
                                                                                                      10%
                       0                                                                              0%                 generator for the city’s hotel market. In particular, on-
                            2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012        YTD YTD
                                                                                           Jun Jun                       going investments in airport facilities will enable an
                                                                                          2012 2013
                                                                                                                         increase in passenger volumes and sustain the airport’s
                                   ARR (EUR)             RevPAR (EUR)                Occupancy (%)
                                                                                                                         reputation as a leading transport hub.
Sources: STR Global, Jones Lang LaSalle Hotels & Hospitality

                                                                                                                         Large infrastructure developments, such as the
Frankfurt’s hotel market has historically been seasonal,
                                                                                                                         Europaviertel, the on-going extension of the airport and
with peak demand periods being defined by the trade
                                                                                                                         the construction of the new European Central Bank
fair cycle and business travel to the city. Notably,
                                                                                                                         complex, highlight Frankfurt’s economic importance and
Frankfurt has struggled to establish itself as a leisure
                                                                                                                         can be expected to drive hotel demand in the future.
destination, with only limited demand increases at
weekends and during vacation periods, thus limiting                                                                      The city’s stable visitation levels in combination with a
annually achievable occupancy levels.                                                                                    subdued development pipeline result in a promising
                                                                                                                         outlook for the Frankfurt hotel market.
Together with the strong increase in supply as well as
the seasonal fluctuations, Frankfurt’s performance has
grown only marginally, with average room rate showing
a CAGR of 0.2% (2002 – 2012), reaching EUR 135.30
in 2012.

Occupancy has remained very stable throughout the
past decade, with a marginal increase of 0.4% on
average per annum (2002 – 2012) leading to occupancy
levels of 64.8% in 2012. This in turn resulted in RevPAR
of EUR 87.60 last year.

YTD figures for June 2013 have shown a positive
development, with a year-on-year increase of 0.4% in
RevPAR supported by strong trade fair demand in 2013.

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6 Hotel Intelligence: Frankfurt

Appendix 1: Frankfurt hotel developments

Frankfurt hotel developments (as at August 2013)

  Hotel                                                             Location                          Rooms Grade       Due date
  Recently opened
  Meininger Hotel Frankfurt/Main Airport                            Bessie-Coleman-Strasse              168         3    Q1-12
  Dormero Hotel Frankfurt Messe                                     Lissabonner Strasse 2               148         4    Q1-12
  B&B Hotel Frankfurt-West                                          Wilhelm-Fay-Strasse                 110         2    Q3-12
  United Hostel                                                     Kaiserstrasse 52                    120         1    Q3-12
  Goldman 25hours (Extension)                                       Hanauer Landstrasse 129              48         4    Q4-12
  A&O Hostel Galluswarte                                            Mainzer Landstrasse 226-230         311         2    Q2-13
  The Qube Frankfurt                                                Katharinenkreisel                   177         4    Q2-13
  Total rooms recently opened                                                                          1,082
  New developments 2013 – Under construction
  Motel One Europaviertel                                           Europaviertel                       401         2    Q4-13
  Wyndham Grand Collection                                          Wilhelm-Leuschner-Strasse 32-34     293    tba       Q4-13
  Total Rooms 2013                                                                                      694
  New developments 2014 – Under construction
  Element Hotel                                                     Quartier Mondo, Gateway Gardens     133         3    Q2-14
  Fleming's Deluxe Hotel (Extension)                                Eschenheimer Tor 2                   97         5    Q3-14
  Toyoko Inn                                                        Wilhelm-Leuschner-Strasse           138         3    Q2-14
  Citadines Apart Hotel                                             Europaviertel                       165         4     2014
  New Developments 2014 – Proposed
  Moxy Hotel Frankfurt                                              Oberforsthaus                        tba        2    Q2-14
  Hotel project Seegewann                                           Rödelheim                            58    tba        2014
  B&B Hotel                                                         Mainzer Landstrasse 124              tba        4     2014
  Hotel project Schöne Aussicht                                     Schöne Aussicht 13-15                54         3     2014
  Total rooms 2014                                                                                     645+
  New developments 2015 – proposed
  Apartment hotel project Schumannstrasse 2                         Schumannstrasse 2                    10    tba       Q1-15
  Innside Hotel Frankfurt                                           Hanauer Landstrasse                 162         4    Q4-15
  Sofitel Frankfurt Opera                                           Opernplatz                          150         5     2015
  Holiday Inn Frankfurt                                             Mainzer Landstrasse 27-31           249         4     tba
  Total rooms 2015 – Proposed                                                                           571
  Total rooms proposed/under construction 2013 – 2015                                                 1,910+
Source: Jones Lang LaSalle Hotels & Hospitality

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Hotel Intelligence: Frankfurt 7

Appendix 2: Frankfurt infrastructure developments

Frankfurt Infrastructure Developments (as at August 2013)
 Under Construction
 Dom-Römer-Areal The Dom-Römer-Areal is located in the historic city centre of Frankfurt on an area of some 7,000 sq. m. With
                    a total of 30 parcels, including new constructions as well as the re-construction of eight historic buildings, the
                    Dom-Römer-Areal will create an area defined by residential, retail and restaurant use in Frankfurt's city
                    centre.
 European Central The construction of the new European Central Bank (ECB) headquarters started in 2010. For a total
 Bank               investment of approx. EUR 1.2 billion, two 185 metres high-rise buildings will be built on the site of the former
                    Grossmarkthalle (wholesale market hall) in the city district Ostend. The complex extends over an area of
                    15.5 hectares and is expected to include a building for the new European System of Financial Supervision.
                    The development is scheduled for completion in autumn 2014.
 Europaviertel      The new quarter "Europaviertel" will be built on a 90 hectare site. The main elements are a 60 metre wide
 (European          boulevard with office, retail and residential buildings as well as shopping, leisure and hotel facilities, including
 Quarter)           the 4-star 288-room Mövenpick Hotel Frankfurt City (opened 2006), the 3-star Meininger City Hotel with
                    some 164 rooms (opened in 2010) and the 3-star 148-room Dormero hotel (opened in 2012). By the end of
                    2013, another hotel, the 2-star 401-room Motel One Frankfurt-Messe, will be inaugurated. The key project is
                    the "Skyline Plaza" which is built on an area of about 47,000 sq. m. in the former freight yard. The area
                    consists of a retail area (approx. 38,000 sq. m.), restaurants (approx. 4,500 sq. m.), spa area (approx. 8,500
                    sq. m., tenant MeridianSpa GmbH) and a roof garden (approx. 11,500 sq. m.). The Skyline Plaza also
                    contains the 'Kap Europa', a convention center for up to 2,400 people, including a large congress hall on
                    approx. 1,200 sq. m. Skyline Plaza was just opened at the end of August 2013, the opening of the Kap
                    Europa convention center is scheduled for 2014. Located within the Europaviertel is the 'Tower 185', a high-
                    rise building comprising 100,000 sq. m. of office space. Occupying some 71,000 sq. m., the major tenant is
                    PriceWaterhouseCoopers. The completion of the entire Europaviertel is scheduled for 2019.
 Gateway Gardens Located to the northeast of Frankfurt Airport, Gateway Gardens is being developed as a public-private
                    partnership (PPP) project, on a plot size of 35 hectares consisting of 20 construction areas grouped into 6
                    quarters. By 2020, the area will include space for offices and services, hotels, cenferences, trade shows and
                    exhibitions as well as shops, gastronomic outlets, educational and research institues. The area will be
                    connected directly to the railway network (station 'Gateway Gardens' and served by suburban lines S8 and
                    S9) with connections to Frankfurt's main transportation hubs. The station is anticipated to start operation from
                    2018. Some of the already realized projects are the 3-star 209-room Park Inn Hotel (opening 2010) and the
                    2-star 168-rooms Meininger Hotel Gateway Gardens (opening 2012). The Element Frankfurt Airport Hotel is
                    scheduled to open in 2014. The completion of the entire Gateway Gardens is scheduled for 2021.
 Mönchhof Site      The Mönchhof Site is located to the northwest of Frankfurt Airport and comprises a total area of 110 hectares
                    and 725,000 sq. m. of net building land. The Mönchhof utilization concept focuses on logistics, offices, and
                    small lots for service and trading companies. Since its launch in 2007, Mönchhof has taken off quickly and
                    full occupancy of all developments sites is expected to be end by 2018.
 Proposed/Approved
 Metro extension U5 The extension of the metro U5 will connect the Europaviertel with the local underground network. The
 to Europaviertel     opening was originally scheduled for 2016/2017, however, current conflicts with local authorities may lead
                      to a delayed construction start in 2017.
 Frankfurt Airport    The construction of a new passenger terminal (Terminal 3) is expected to start in 2015, increasing the
                      annual passenger capacity by 25 million. In 2020, the total passenger volume is expected to reach some
                      88 million.
Source: Jones Lang LaSalle Hotels & Hospitality

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Hotel Intelligence: Frankfurt

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