How did I get into sustainability? What do I do? How can you help? - Diane Scher Environmental Manager Bridgestone Americas Tire Operations, LLC

How did I get into sustainability?
  What do I do?
  How can you help?

Diane Scher
Environmental Manager
Bridgestone Americas Tire Operations, LLC

Long Island, Fire Island, beaches
The beaches were ‘ours’
year round. When the
tourists left, we were still
there, throughout each
season.

First Earth Day, 1970,
rode my bicycle to
school…

More than 40 years ago,
awareness of global
warming

However, no such thing as Environmental
Engineering – Sanitation Engineering, yes

Bachelor of Science
Chemical Engineering
Washington University in St. Louis

                             When I was a junior in high
                             school, I first heard about
                             engineering school and
                             thought, who would ever want
                             to do that…

                             Never say never….

Restore efficiency to power plants

Chemical treatment of process equipment
      • Caravan a horse-trailer-converted-laboratory with
      small, mobile chemical plant mounted on tractor
      trailers
      • Pipe our traveling chemical treatment system to
      customer’s equipment

• Operators, understood the mechanical side, looked
to me to explain the hazards of the chemicals

Empowered by knowledge of chemistry to provide
reassurance. …Plus, learned a lot of plumbing!

Engineer Succeeds in Sales!
                                                  41,000 Penny
         How Things are Made                        Blanks
                                                  PER SECOND

         Save Customers $$$ by reducing waste

          More Sales from Trust and Referrals!

                 Do What Needs Doing...
       Jobs I had did not exist when I was in college

Leading The Way:
How Bridgestone Is Helping To Create A
Waste-Free Tire Industry

Diane Scher
Bridgestone Americas Tire Manufacturing
National Zero Waste Business Conference
Los Angeles, CA
May 6, 2015

The Tires4Ward Vision: Create a Waste-Free Tire Industry

  Who we are and what we do
  Leading the Way
    – Product design: Eco-friendlier tires

    – Manufacturing: Zero Waste Culture

    – Post Vehicle Use: Tires4Ward

  Call to Action: What you can do

Bridgestone Corporation - Global
• Founded in Japan in 1931, headquartered in Tokyo

• The world’s largest tire and rubber company

• Manufactures tires and a broad range of diversified products, which
  include industrial rubber, chemical products and sporting goods

• Products sold in more than 150 nations and territories around the world

                                                                                          Sporting Goods
                                                               Seismic Isolation Rubber
                                             Conveyer Belts

                                                                             Bicycles

                                                                                 Seat pads for automobiles
                                  Retreads
                                               High Performance film               (Polyurethane foam)

Firestone Building Products

                          Daylighting Solar Power
                               Vegetative Roof

Bridgestone Tire Manufacturing Operations in North America
• 9 Tire Plants
• Tube Plant
• Akron Campus: R & D and Technical Centers, Tire Test Lab
• 9 Tire Distribution Centers
• 2 Test Tracks                          Wilson, North Carolina

                 LEED CERTIFIED

                                          DOE Superior Energy Performance
                                          ISO 50001 Certified
                                          Wildlife Habitat Certified
   Tire Tech Center, Akron, Ohio
 FIRST TWO LEED CERTIFIED TIRE PLANTS IN THE WORLD

AIKEN                               WARREN
SOUTH CAROLINA                      TENNESSEE

Bridgestone Environmental Mission Statement

12

The Tires4Ward Vision: Create a Waste-Free Tire Industry

  Who we are and what we do
  Leading the Way
    – Product design: Eco-friendlier tires

    – Manufacturing: Zero Waste Culture

    – Post Vehicle Use: Tires4Ward

  Call to Action: What you can do

100% Sustainable Material Concept Tire at 2012 Paris Auto Show

                                                                 14

Eco-Beneficial Tires

• High rolling efficiency without
sacrificing wet performance and wear
• Post-consumer recycled materials
• Non-aromatic oil

• High rolling efficiency without sacrificing wet
performance and wear
• Fuel-saving tread and sidewall compounds
• Non-aromatic oil

• Eliminates need for a spare tire saving fuel and additional tire

More miles per tire
In 1970 when you drove 100,000 miles you used 32 tires.
You made 1 into a tire swing and the other 31 went to the dump,
 used 40 days worth of an average home’s energy, and
 used 10 lbs of Hazardous Air Pollutant solvents

                            Today, 100,000 miles take only 8 tires.

                            7 are used to make longer lasting pavement,
                            running tracks, cement, and an occasional tire
                            swing and only 1 goes to the landfill.

                             Our plants are twice as efficient and it takes
                            5 days worth of an average home’s energy to
                            make your 100,000 miles worth of tires

                            Our plants eliminated Hazardous Air
                            Pollutant solvents and use far less cement/tire
                            to make your 100,000 miles worth of tires.

The Tires4Ward Vision: Create a Waste-Free Tire Industry

  Who we are and what we do
  Leading the Way
    – Product design: Eco-friendlier tires

    – Manufacturing: Zero Waste Culture

    – Post Vehicle Use: Tires4Ward

  Call to Action: What you can do

Bridgestone Tire Manufacturing Operations in North America

Many complex materials in tire making

 Uncured rubber with wire
 Partial cure rubber
 Uncured rubber
 Oils, Sludge
 Pigments and carbon black
 Metal
 Plastics
 Packing material (supersacks, wax
  paper, shrink plastic, cardboard,   SCRAP WIRE   RUBBER WITH WIRE
  plastic belts, wood, etc)             = EASY       = TOUGH
 Lamps and ballast
 Batteries
 Cafeteria and restroom trash

Wilson, NC Plant: What ZWLF means to us…

 33,800 tires per day          Recycling 100% of plant waste
                                    ~55,000 lbs of waste/day

 2,125 team members            350 acre Wildlife Habitat

 1st DriveGuard Run Flat
 Plant in North America
                           1st tire 1974
 11 OE Customers
                           60 acre roof
 7 sizes (15-22”)

Continuous Communication: Employee Involvement

 TV monitors communicate information
 Internal news letter
 Monthly meetings to share results . Teammates were more aware and
  open to change when they understood the benefits. (cost, revenue, and
  recycle %)

Tracking systems

              2011                             2012

                              22.0%                    Landfill
                             Land fill                 11.0%

               78%                       Recycle 89%
              Recycle

               2013                             2014
             1.0% Landfill                        0.0%

                                                  100%
                                                 Recycle

                99%
               Recycle

Kaizen
        BEFORE                                 AFTER

Janitorial personnel picked up
the pin vents on the second      Kaizen team installed collection port
level, mixing them with trash.   ducted to a supersack, isolating the pin
                                 vents. Metal frame contains the super-
                                 sack for safe loading and transportation.

The Tires4Ward Vision: Create a Waste-Free Tire Industry

  Who we are and what we do
  Leading the Way
    – Product design: Eco-friendlier tires

    – Manufacturing: Zero Waste Culture

    – Post Vehicle Use: Tires4Ward

  Call to Action: What you can do

Vision: WASTE FREE Tire Industry
                           100% of used tires returned to our
                            stores get a beneficial next use.

                           Provide Free scrap tire recycling
                            for river cleanups RIVER
                            NETWORK

>100,000 Tires recycled
from 400+ events

Recycling U. S. Used Tires
THEN 10% NOW 85%

                             Cleaning up U. S.
                             Used Tire Stockpiles

Wheel Chocks

Mud Flaps

Trailer Bumpers
                  Dock Bumpers

The Tires4Ward Vision: Create a Waste-Free Tire Industry

  Who we are and what we do
  Leading the Way
    – Product design: Eco-friendlier tires

    – Manufacturing: Zero Waste Culture

    – Post Vehicle Use: Tires4Ward

  Call to Action: What you can do

CALL TO ACTION
1. Maintain your proper tire pressure:
  cleaner air, less gas, save $$

2. Purchase Eco-Friendly Tires, ie, fuel
  efficient Ecopia tires

3. Support Markets for used tires products:
  Rubberized Asphalt, Plastic Products,
  Engineering Applications

4. Participate in River, Community Cleanups,
  use the Tires4Ward program

Thank
                                           you!

Diane Scher
Bridgestone Americas Tire Manufacturing
615-937-6971