INGIE Paris Ready Couture and Resort 2018 - Arab Fashion Week

INGIE Paris Ready Couture and
Resort 2018

INGIE PARIS VIDEO READY
COUTURE & RESORT 2018

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Huawei Arab Fashion Week –
HAFW   concludes  the  3rd
edition in style
The World’s only Ready-Couture platform hosted 5 days of
fashion and glamour in Dubai.

Regional and international designers showcased their creations
to influential audiences and key industry players.

From October 6-10 the HAFW presented a program of workshops,
fashion shows, and exhibitors from around the world presenting
haute and ready couture.

Dubai, United Arab Emirates – October 2016: The Huawei Arab
Fashion Week (HAFW) wrapped up a star studded five days with
some of the most recognised names in fashion. The biannual
industry event that is presented by title sponsor Huawei and
managed by the Arab Fashion Council (AFC) offerd a program of
established and emerging designers who showcased their talent
throughout the week. The event was attended by some of the
biggest names in the industry including Caroline Rush, Chief
Executive of the British Fashion Council and Cavaliere Mario
Boselli, Honorary President of the Arab Fashion Council and
Camera Nazionale della Moda Italiana (National Chamber of
Italian Fashion) who officially opened the event.

Highlights of the program included a full day introducing the
first dedicated menswear shows in the region. Daily
theoretical and technical workshops were also held in
partnership with the American University in the Emirates (AUE)
as well as designers’ showrooms and exhibitions featuring
labels from around the world, and a chance to meet buyers,
manufacturers and industry experts.

Returning to the event and the first headliner of the HAFW was
Emirati designer Lamya Abedin, with her label Queen of Spades
inspired by fairground, circus and Alice in Wonderland motifs.
The program also presented labels by prominent regional
designers including Sheikha Alanoud Alattiya (Qatar), Arwa Al
Ammari (KSA), Aiisha Ramadan (Lebanon), and Nicolas Chahine
(Lebanon), as well as international headliners Ingie Chalhoub
(France), Ilse Jara (Paraguay), Cristiano Burani (Italy)
amongst others. This edition of the HAFW also exclusively
introduced the first Emirati model, Rafeea Al-Hajsi to the
fashion audiences, who walked in Aiisha Ramadan’s show on day
four. Making his Middle Eastern debut was New York celebrity
designer LaQuan Smith, who lists A-listers Beyoncé, Jennifer
Lopez, Kim Kardashian and Rihanna amongst others within his
clientele.With 23 participating designers, Huawei also
presented three exclusive designers to showcase their couture

creations. .Algerian born Yacine Aouadi official, member of
the élite Chambre Syndicale de la Haute Couture in Paris and
one of the 28 brands in the world to boast the official title
of Haute Couture alongside houses like Chanel and Dior
showcased for the first time in the UAE an original Haute
Couture runway, 100% made in Paris and as seen on celebrities
such as Cate Blanchett at the Oscars and more recently Rooney
Mara. Our second guest Rad Hourani showcased his UNISEX label
and pop-up store throughout the duration of the event, the
Paris based designer of Jordanian origin took center stage at
HAFW on day two. While on the last day of the event Lebanese
designer Rami Kadi who is by any mean the most innovative Arab
designer on the market right now showed a retrospective in
partnership with Huawei on his most technologically inspired
dresses. Guests could enjoy his glow in the dark, oven-heated
sequined dresses, and holographic dresses at the Huawei lounge
during a VIP cocktail.

With 23 participating designers, Huawei also presented three
exclusive designers to showcase their couture creations.
.Algerian born Yacine Aouadi official, member of the élite
Chambre Syndicale de la Haute Couture in Paris and one of the
28 brands in the world to boast the official title of Haute
Couture alongside houses like Chanel and Dior showcased for
the first time in the UAE an original Haute Couture runway,
100% made in Paris and as seen on celebrities such as Cate
Blanchett at the Oscars and more recently Rooney Mara. Our
second guest Rad Hourani showcased his UNISEX label and pop-
up store throughout the duration of the event, the Paris based
designer of Jordanian origin took center stage at HAFW on day
two. While on the last day of the event Lebanese designer Rami
Kadi who is by any mean the most innovative Arab designer on
the market right now showed a retrospective in partnership
with Huawei on his most technologically inspired dresses.
Guests could enjoy his glow in the dark, oven-heated sequined
dresses, and holographic dresses at the Huawei lounge during a
VIP cocktail.

Huawei Arab Fashion Week also saw special guest appearances by
singer and Youtube sensation Adam Saleh, pop youth singer
Harris J and American producer, rapper, songwriter, and actor,
Silento, who hosted a meet and greet for fans on day four at
the Huawei Arabia Lounge at the Meydan Hotel. On the final and
fifth day, they performed Silento’s popular single “Watch Me
(Whip/Nae Nae)“, which reached number 3 on the Billboard Hot
100 at the Red Carpet Gala Dinner FashionAwards where Saleh
was recognized as ‘Best Arab Influencer’ and announced as
Honorary Ambassador for HAWF.

Speaking at the Gala, Jacob Abrian, CEO and Founder of the
Arab Fashion Council said, “We are proud to have witnessed

this amazing line-up for the 3 rd edition of The Huawei Arab
Fashion Week.  Our aim is for the Arab Fashion Council to
continue its commitment to support the development of
entrepreneurship in the fashion industry. By representing the
industry for the 22 countries in the Arab League, we are
constantly studying ways to introduce ’Ready-Couture’‘to all
these markets, regionally and beyond.’’

Mrs. Myriam Benaroya, Regional Marketing Director of Huawei
Consumer Business Group Middle East and Africa, commented
saying, “The third season of Huawei Arab Fashion Week
demonstrated just how well fashion and technology can come
together. The designers we presented set a new standard across
the region and between Rad’s cutting-edge designs, Aouadi’s
intricate textures and Rami Kadi’s technology inspired
couture, we believe that the synergy between innovation and
design will only continue to grow. With our Ruby Red Lady
watch making its debut in the region and the Limited Edition
Red and Blue P9 smartphones reflecting the runway trends,
we’re confident and excited about what the future holds in
store of us.”

The AFC brings together fashion, technology and design across
the region and acts as an incubator, supporting young talent,

and helping them develop their individual fashion brands. Its
main aim is to create an effective, proven system of
production now taking shape in the UAE and branching out
thanks to the support of international fashion industry
pioneers. Part of the Council’s mandate is to create
opportunities to develop synergies with leading European
manufacturers and Arab designers to develop a network of
commercial connections that can give Arab talent exposure to
international platforms.

Hosted at the spectacular Meydan Hotel, the HAFW aims to
establish the UAE and Dubai, as the destination for “ready-
couture” and the fifth fashion capital after Paris, Milan
London and New York. HAFW aims to promote and realize the
dreams of designers from the Arab world and beyond by
providing them with an exclusive opportunity to showcase their
creativity. At the same time, the mandate of the AFC looks to
pave the way for international designers within the region who
are looking to make their mark on Middle Eastern fashion.

Dates for the next edition to be held in March 2017, will be
announced soon.

For       more        information         please        visit
www.arabfashionweek.org/www.arabfashioncouncil.com

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