World Number 1 shares Queensland's Indigenous tourism experiences

View past editions of Eye on Q

                                  13 August 2020

World Number 1 shares Queensland's
 Indigenous tourism experiences

Over the weekend, with the help of the world's Number 1 female tennis player Ash
Barty, a spotlight was shone on the state's Indigenous tourism experiences. Barty,
Tennis Australia’s Indigenous tennis ambassador, was in Cairns to help announce
funding for Indigenous tennis programs, and took the opportunity to experience the
world’s oldest tropical rainforest with six young Indigenous tennis players, while also
taking part in a traditional Welcome to Country ceremony from the Kuku Yalanji
people and a guided walk at Mossman Gorge.

Videos of the experience will be shared with hundreds of thousands of fans across
Barty’s own social media accounts, as well as Tennis Australia and TEQ's platforms.

                                    WATCH NOW

Good To Go extends into South Australia
As the COVID-19 situation in Australia continues to evolve, TEQ continues to take a
measured approach to the roll-out of the Good To Go campaign.

TV, radio and out of home advertising will commence in South Australia from this
Sunday to drive bookings ahead of the September school holiday period.

Campaign activity also continues within Queensland, while ‘inspirational’ content
remains in broader interstate and international markets.

Within the state, the message to Queenslanders is evolving to ask ‘how far will you go
for Queensland?’, aimed at encouraging travel throughout the entire state. Radio and
TV activity is now carrying this message, in addition to a series of billboards.

To get involved, there are several opportunities outlined further down in this
newsletter including using the Good To Go stamp, optimising your presence on
Queensland.com and utilising the services of IMATE.

                                      WATCH TVC

Latest research and insights
New to TEQ’s COVID-19 research newsfeed this week:

      We continue to see a strong focus on intrastate travel, with short-term intentions
      for intrastate trips outpacing interstate by more than two times.
      A slight shift backwards for intended travel by Australians, with more moving to
      the December/February or March 2021 onwards.
      The proportion of Australians who indicate 'moderate to extreme concern' about
      COVID-19 are at levels not seen since April 2020, however the Global Consumer
      Confidence Index for July was up for the first time since January 2020.
      Kantar has released a segmentation to classify people into six COVID-19 ‘tribes’
      based on their response to the pandemic. These classifications may assist in
      planning your marketing and service delivery.

Find these insights and more at our COVID-19 research newsfeed.

Global market update - TEQ is producing a regular update on the status of global
markets and aviation to help Queensland's tourism businesses gain insights into the
state of travel, aviation and the impacts of COVID-19 around the world.

Japan market update - In the second of a planned regular series, TEQ's international
offices will produce a comprehensive update on their marketing activities, showcasing

recent work, updating on the status of their market and providing insights to TEQ's
strategy in that market.

Industry opportunities

TEQ's Conversations with Industry series continues - with the first in the series
scheduled as a face-to-face session in Toowoomba on 17 September. The events link
tourism and events businesses with the latest insights, updates on TEQ’s marketing
activities and opportunities to get involved, with presentations specifically tailored to
the needs of the businesses in each region and interactive sessions including the
opportunity to ask questions.

Register for the Southern Queensland Country region event.

Free trial of online sales and customer engagement service

Thanks to Queensland Government funding, tourism and hospitality businesses across
the state are invited to trial an online engagement service on their website for two
months at no charge. Chat2 Concierge is providing the live chat service, which is
delivered seamlessly through your own website and staffed by real people using a
knowledge base specific to your business, making your business available to respond to
customer enquiries 24 hours a day. There is no obligation to continue following the free
trial. You can attend a 30-minute session to understand how the service works and the
benefits. Find out more and register.

TravMedia virtual IMM events

Germany - 29 and 30 September

Australia - 21 and 22 October

International Media Marketplace (IMM) is the travel industry's only global networking
event connecting journalists and PR professionals and enabling brands and
destinations to make top-level media contacts. IMM Virtual brings the media direct to
you to pitch your post-COVID stories and influence future output.

Optimising your product on the new Queensland.com

The new Queensland.com provides a rich user experience to showcase the amazing
experiences on offer in Queensland. Playing an important role in the ‘dreaming’ and
‘planning’ phases for would-be international travellers, and a vital role in converting
domestic travellers, if you haven’t already ensured your ATDW listing is refreshed, it’s
time to do so as soon as you can. Learn more about what you need to do.

How to get the Good To Go stamp

Once you have the required COVID Safe documentation in place, you can display the
'Good To Go' stamp in your marketing, on your website and through your
communications channels to help assure visitors you are offering a safe travel
experience.

To have the Good To Go stamp displaying on Queensland.com, log into ATDW Online,
navigate to the 'Accreditations' section and select the COVID Safe programs you have
completed: COVID Safe documentation in place, COVID Clean module completed
and/or COVID Ready Program completed. You only need to complete one of these in
order for the stamp to display. Read more.

Leverage TEQ's marketing spend to amplify your own marketing

TEQ's IMATE team is available to assist businesses via no-charge insights and
alignment collateral and strategic campaign advice. You can also utilise IMATE's
services to plan, book and deliver individual campaigns that benefit from leveraging
TEQ's media buy. As a Queensland tourism or events business you are able to engage
the IMATE team on any of these opportunities. Read more.

Quick snippets

A Tourism Restart Taskforce has been established by the Australian Chamber of
Commerce and Industry to provide advice to industry and government on the short,
medium and long-term priorities to rebuild tourism in Australia. The Taskforce has
produced a number of advocacy pieces, including a ‘restart timetable’ all the way
through to international borders re-opening.

Last week’s Eye on Q highlighted the latest destination content banks, a new resource
available to tourism and events businesses, however the link was not functioning. We
will provide a new link in the next edition of Eye on Q.

We hope you are enjoying the new format of Eye on Q. Feedback is welcomed at industry.news@queensland.com

We are now sending Eye on Q from a new email platform. Please ensure industry.news@corp.e.queensland.com is on your 'safe'
                                    list to ensure you continue to receive our updates.

                                                 View past editions of Eye on Q

  This email is intended solely for the use of the addressee and may contain information that is confidential or privileged. If you
receive this email in error please notify the sender. If you would like to no longer receive these emails please unsubscribe below.

                                                           Unsubscribe

                                               © Tourism and Events Queensland