Timeshare Meets Asia GOLDEN OPPORTUNITY: ATHOC
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GOLDEN OPPORTUNITY:
Timeshare Meets Asia
ATHOC CONFERENCE 2018 1
Jonathan Mills
Managing Director, RCI APAC & DAE Global
Jonathan Mills is the Managing Director for RCI’s Asia Pacific and India
regions, a subsidiary of Wyndham Worldwide Corporation, and the global
leader in vacation exchange with more than 4,300 affiliated resorts in
approximately 110 countries. Mills is a member of RCI’s senior leadership
team, leading the execution of strategic priorities across the Asia Pacific
and India markets. He plays an instrumental role in driving business growth
and delivering on-going value to both RCI members and affiliates in this
thriving region.
Effective 1 March, 2018, Mills is responsible for the leadership and strategy
of DAE’s business globally.
Mills’ previous experience includes a decade-long tenure with
InterContinental Hotels Group (IHG), where he most recently served as
Head of Operations for Holiday Inn Express and IHG Shared Services
based in Bangkok, Thailand. During his 25 year career, he has also worked
for renowned companies such as Forte & Le Méridien Hotels and Resorts,
Sodexho Prestige and Hilton International.
Mills is the Vice President of the Asia Pacific Resort Development
Organization (APRDO) and Director of the Australia Timeshare and Holiday
Ownership Council Limited (ATHOC). He also sits on the board of the New
Zealand Holiday Ownership Council (NZHOC).
ATHOC CONFERENCE 2018 2
Golden Opportunity:
Timeshare Meets Asia
Asia is one of the fastest-growing
tourism regions in the world. Outbound
travel will soon make it the largest travel
market. How can the Pacific timeshare
industry tap into this area and thrive?
ATHOC CONFERENCE 2018 3
Joseph Hickman
Vice President / Executive Director
Interval International Asia Pacific
Joe Hickman resides in Singapore and has held the position of vice
president / executive director for Interval International Asia Pacific for 16
years. He has responsibility for implementing business development
activities for Interval Asia-Pacific, including affiliating resorts with Interval
International's global network, developing and directing sales and resort
marketing strategies, as well as managing developer client relationships.
Hickman has lived and worked in Asia Pacific for 35 years and has spent his
entire professional career in the hospitality and timeshare industries. He has
worked for Westin, Shangri-La and Conrad Hotels in Asia Pacific and served
as corporate director for vacation ownership for Hilton Hotels, being part of
the team that pioneered Hilton's entry into the timeshare industry.
Prior to joining Interval, he was the Executive Director for RCI Asia Pacific.
Hickman is a member of all the timeshare related organizations in the
region and serves on a variety of industry boards including the Timeshare
Associations of Australia, Singapore, Thailand, Malaysia and Asia Pacific
Resort Development Organization.
ATHOC CONFERENCE 2018 4
Interval International Asia Pacific
Interval International operates membership programs for vacationers and provides value-
added services to its developer clients worldwide. Based in Miami, Florida, the company
has been a pioneer and innovator in serving the vacation ownership market since 1976.
Today, Interval's exchange network comprises nearly 3,200 resorts in over than 80
nations. Through offices in 15 countries, Interval offers high-quality products and benefits
to resort clients and about 2 million families who are enrolled in various membership
programs. Interval is an operating business of ILG (Nasdaq: ILG), a leading global
provider of professionally delivered vacation experiences.
Interval provides its members — vacation owners from around the world — with
comprehensive exchange services and a variety of other exciting benefits that offer
value and convenience at home and on the road.
Membership is limited to owners at Interval-affiliated resorts. And while the properties are
not owned or managed by Interval International, they all must meet Interval's criteria for
quality.
ATHOC CONFERENCE 2018 5
Craig Wood
Chief Executive Officer, Accor Vacation Club
Craig Wood is the Chief Executive Officer for Accor Vacation Club responsible
for the growth and strategic direction of both Australia and Asia Club
operations.
During his 11 years with the company, Wood has been responsible for the
integration of the Accor Vacation Club business into the AccorHotels Asia
Pacific network, numerous property acquisitions as well as a widely respected
resort refurbishment program.
Wood commenced his career in the timeshare industry 28 years ago in Europe
and has held a number of senior positions within the vacation ownership
industry spanning across the Indian Subcontinent, Middle East, Africa and South
East Asia region before settling with his family in Australia in 2007.
Wood holds a position on the Accor Hotels Pacific Leadership Team and is also
a proud Director of the Australia Timeshare and Holiday Ownership Council.
ATHOC CONFERENCE 2018 6
• Est. 2000 Est. 2007
• 24 Club Properties 2 Home Club Properties
OVER 33,000 Member Families
in the Asia Pacific
Members have access to over 650 Accor Hotels across the
Asia Pacific and Accor Loyalty Reward Program Benefits
Kieran Mckenna
Senior Vice President, Sales and Field Marketing
Wyndham Destinations Asia Pacific
Kieran McKenna began his role as the Vice President of Sales for Wyndham
Vacation Resorts Asia Pacific (now Wyndham Destinations Asia Pacific) in
2013. In this role, Kieran leads a team of more than 400 sales employees
located at Wyndham Corporate Centre on the Gold Coast, as well as a
further 17 sales sites spread across Australia, New Zealand, Fiji, Thailand
and Indonesia.
Kieran has a clear passion for sales and the vacation ownership industry. He
has had an impressive career that has seen him progress through the sales
ranks in various roles including Sales Representative, Sales Manager,
Project Director and, most recently, Regional Sales Director.
He has also been recognised for his outstanding sales achievements with
numerous company awards, including President’s Club, the company’s most
esteemed sales accolade. Kieran’s extensive experience and in-depth
knowledge of the company, product and programs, makes him a highly
effective sales leader.
Kieran has enjoyed a successful career within the vacation ownership
industry, previously working for Accor as the Regional Sales Manager and
Marriott Vacation Club International as the Executive Sales Manager.
ATHOC CONFERENCE 2018 8
Wyndham Destinations Asia Pacific
Established 2000 Established 2015
❖ 2 vacation clubs; closed to 60,000 vacation owners across South Pacific and South
East Asia
❖ 31 properties across Australia, New Zealand, Fiji, Thailand, Indonesia and Hawaii.
Mixed-Use Model
Corporate Offices:
Gold Coast, Australia
Singapore
Clark, Philippines
Shanghai, China
ATHOC CONFERENCE 2018 9
The Asia Region
ATHOC CONFERENCE 2018 1 0Tourism Statistics for Asia Pacific
Africa 1%
Middle East 4%
Americas 5%
Asia & Pacific
78%
Europe 12%
❖ Outbound travel from Asia Pacific reached 317 million in 2016, an 8% increase YoY.
❖ 78% of outbound travels are intra-regional: 29% are to Southeast Asia destinations, 43% are
to Northeast Asia destinations.
❖ Asian outbound tourism has grown by 54% between 2010 and 2016.
❖ Asia’s demand for long haul destination is primarily for Europe - accounts for 54% of all Asia
inter-regional outbound trips
ATHOC CONFERENCE 2018 1 1Tourism Statistics in Asia
Top Outbound Markets in Asia (2016, USD)
World’s top China: $261 billion / $1,930 per trip
tourism spender
USA: $122 billion / -
Accounts for 55% South Korea: $26.6 billion / $1,190 per trip
of Asia Pacific’s
tourism Hong Kong: $24.2 billion / $265 per trip
expenditure
Singapore: $22.1 billion / $2,335 Biggest
spender per
Japan: $18.5 billion / $1,080 trip
Taiwan: $16.6 billion / $1,135
India: $16.4 billion / $750
Philippines: $11.3 billion / -
Malaysia: $10.5 billion / -
Thailand: $8.3 billion / -
ATHOC CONFERENCE 2018 1 2Top 10 Tourists to Australia in 2017
New Zealand: 1.356 million visitors (1%↑) / total spend $2.504m (-8%)
China: 1.355 million visitors (12%↑) / total spend $10.439m (14%↑)
USA: 781,000 visitors (9%↑) / total spend $3,756m (3% ↑)
UK: 731,000 visitors (2%↑) /total spend $3,477m (-6%)
Japan: 434,600 visitors (4%↑) / $1,756m (2%↑)
Singapore: 434,400 visitors (1% ↑) / $1,421 (-1%)
Asia accounts for 49% of
Malaysia: 396,400 (1.6%↑) / $1,340 (7%↑) all international visitors
India: in 2017.
302,000 (15%↑) / $1,433 (16%↑)
Korea:
301,000 (7.7%↑) / $1,553 (-1%)
Hong Kong:
252,000 (14%↑) / $1,308 (6%↑)
ATHOC CONFERENCE 2018 1 3Top 10 Tourists to New Zealand in 2017
Australia : 1.45 million visitors (1%↑) / total spend $2,585m (7%↑)
China: 449,000 visitors (13%↑) / total spend $1,663m (15% ↑)
USA: 337,400 visitors (4%↑) / total spend $1,319m (19%↑)
UK: 235,000 visitors (-4%↑) /total spend $1,070m (14% ↑)
Germany: 102,000 visitors (-3%) / $588m (10% ↑)
Japan: 101,000 visitors (-) / $275m (-4%)
Length of stay for Asia
Korea: 93,200 visitors (11%↑) / tourists are on average
2 weeks and above.
Canada: 68,880 (4.5%↑)
Singapore: 39,980
Malaysia: 37,770
ATHOC CONFERENCE 2018 1 4Who is the Asian Traveller?
The Middle Class
❖ 88% of the next billion entrants
into the middle class will be in
Asia
❖ By 2030, Asia will account for
60% of global middle class 130m in rest of the WORLD
population, with more than 2/3
coming from China and India
The Millennials
350m in CHINA
❖ Within Asia, 60% of the population 310m in INDIA
is made up of millennials
❖ Millennial travellers spend 35% of
the $600 billion Asian spend on
210m in rest of ASIA
international travel
❖ By 2020, they are expected to
spend $340 million on international
travel, an increase of 62%
ATHOC CONFERENCE 2018 1 5Who is the Asian Traveller?
Asian millennial travelers of different countries
ATHOC CONFERENCE 2018 1 6The Chinese Tourist
❖ China is the world’s top tourism spender, with 10 years of double –digit growth in tourism
expenditure
❖ Total spend in 2017: US$115 million or 20% of world receipts
❖ Outbound travel in 2017: 131 million (up by 7%).
Driving factors of China’s Outbound Biggest increase in 2017
Travel Market Country / Chinese Source %
Region Tourist Country International
Arrivals Ranking Arrivals
❖ Visa-free or Visa-on- 2017
arrival: 66 countries &
Thailand 9,800 1 28%
regions
Japan 7,356 1 26%
South 4,170 1 31%
Korea
❖ International Flights:
784 air routes to 61 Vietnam 4,000 1 31%
countries / regions Indonesia 2,059 1 15%
Russia 1,500 1 n/a
❖ RMB value:
Cambodia 1,200 1 21%
Float against USD by 9%
in 2017 Biggest drop in 2017
ATHOC CONFERENCE 2018 1 7Number of Asian Residences on the Rise
2016 26% of Australians were born overseas
Australia ❖ 2.2% (509,500) - Born in China
Population: ❖ 1.9% (455,300) – Born in India
❖ 1% (232,300) – born in the Philippines
24.4 million
Asians make up about 11% of New Zealand’s population
2017 ❖ This number is expected to grow from 540,000 in 2017 to
New between 1.2 and 1.4 million in 2038.
Zealand ❖ Chinese citizens account for 12% of total migrant arrivals in
Population: the year
4.77 million ❖ In contrast, the percentage is 10% each for the UK and
Australia
What are the opportunities in
International Education?
ATHOC CONFERENCE 2018 1 8Do you like this hotel room?
ATHOC CONFERENCE 2018 1 9Q&A
ATHOC CONFERENCE 2018 2 0You can also read
