How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021

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How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
How to Transform
the Entire Siebel UI
  in 6-9 Months

             November 11, 2020
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
The final component that makes your Siebel the best non-SaaS CRM platform

      Configurability                                    User Experience
      Industry specific data                             Transforming Open UI and
       model with powerful                               making Siebel great looking
      configuration options                              and easy to use application

          Integrations                                   Business Agility
    Improved REST and new                                Reduced deployments risks
 Kafka streaming in addition                             and costs with the new
          to EIM, XML, SOAP                              Siebel Cloud Native
                                                         Architecture
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Business benefits of Siebel UX transformation

              1                                          3
                                  2                                                         4
     TYPICAL UX ISSUES                         IMMEDIATE IMPACT
      • Too many clicks to                    • Improved user-productivity
        complete key tasks                    • Increased system adoption
     • Overwhelming number                     • Less effort required for
             of fields          SIEBEL UX              onboarding
      • Long time to learn   TRANSFORMATION                                    LONGER-TERM IMPACT
                                                                             • More efficient business processes
                                                                             • Increased employee engagement
                                                                                 • Improved end-customer
                                                                                         experience
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Sample Business Metric affected by UX improvements

                        PROCESS EFFICIENCY              CUSTOMERS SATISFACTION       EMPLOYEES SATISFACTION

                   •   Opportunity Cycle Time                                    •    Voluntary Attrition
     SALES

                                                    •    Deal Win Rate
                   •   Sales Pipeline Volume                                     •    Employee Satisfaction
                                                    •    Net Promoter Score
                   •   Number of clients meetings                                •    System Usability Scale
     BACKOFFICE

                   •   Case Handling Time                                        •    Voluntary Attrition
                                                    •    Number of complaints
                   •   Backlog Size                                              •    Employee Satisfaction
                                                    •    Net Promoter Score
                   •   SLA Metrics                                               •    System Usability Scale
     CALL CENTER

                   •   Average Talk Time                                         •    Voluntary Attrition
                                                    •    Number of complaints
                   •   After Call Work                                           •    Employee Satisfaction
                                                    •    Net Promoter Score
                   •   First Contact Resolution                                  •    System Usability Scale
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Transform the entire Siebel UI with 3 people team in 6 to 9 months time

  Nexus Sprints
  Design Thinking based
  methodology adopted
       for Siebel CRM UI
      re-design projects

 Nexus Face                                                        Nexus Apps
 Low-code Siebel UI                                                Pre-configured
  development tool                                                 set of Figma
   for Siebel team.                                                Prototypes and
    Powered by the                                                 Nexus Face
       Nexus Bridge                                                Applications
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Bringing Nexus Toolkit to the Siebel CRM community

                       Enabling Siebel                   Partnerships with
                       customer teams                    Siebel integrators

         Training the methodology        Co-implementation of        Ongoing support
                 and tools               initial project phases
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Nexus Face: Build Modern
Siebel Open UI In Record Time
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Advantages of the Nexus Face

      Fast development speed
      Nexus Face significantly shortens the development time
      thanks to declarative UI configuration capabilities and pre-
      build wiring with Siebel Open UI infrastructure.

      Rich array of modern UI components
      Nexus Face comes with embedded UI components libraries
      based on the Google Material Design. You can style them to
      match your corporate design guidelines.

      Easy development and maintenance
      Being a low-code tool, Nexus Face does not require
      advanced web development skills, making it easier for
      Siebel teams to build and support improved Siebel UI.
How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
Nexus Face progress during the last 6 months

                                               Pilot projects with four customers

                                                        Improved usability

                                                            Help Center:
                                                            documentation + training app

                                                        Read REST Enablement
      https://bit.ly/NexusFaceRecording

                                               Revised pricing approach
Pre-build Nexus Apps further accelerate time to market

 Low Fidelity UI Patterns   High Fidelity UI Designs     Nexus Apps

                                                                      Demo
Three role-based apps | Inputs

        Salesperson             Call-Center / Branch                 Backoffice

  • Works across multiple     • Works within a                • Works within a
    Siebel views                customer-centric UI             case-centric UI
  • Uses Siebel CRM from      • Uses Siebel CRM most          • Uses Siebel CRM most
    time to time                of the day                      of the day
  • Performs numerous         • Performs multiple tasks       • Performs several
    simple tasks                of medium complexity            complex tasks

  • Few expert users          • Several expert users          • Many expert users

  • Searches across several   • Searches across               • Searches and filters
    data types                  customer records                case records
  • Overview/dashboard        • Overview/dashboard            • Overview/dashboard
    screens are essential       screens are rarely required     screens are useful
Nexus Sprints: Design Thinking based
methodology adopted for
Siebel CRM UI re-design projects
Three phases of the Nexus Sprints

3       VALIDATION PHASE            1   UX RESEARCH PHASE
                    To finalize         To build an
              solution design           evidence-based
               for developers           understanding of
                 to start their         which UX problems
                          work          are present and
                                        need solving

    2    UI DESIGN PHASE
             To come up with
              the UX solution
                for identified
                      usability
                     problems
Siebel UX Improvement Project Blueprint

  KICK-OFF + INSPIRE
    Analyse existing Siebel
  solution and prioritize use-                                 DEVELOPMENT SPRINT
                                 UX DESIGN SPRINT
    cases for improvement                                        Working in Agile Sprints,
   while building one client-    Working in Agile Sprints,
                                                                 configure Siebel views,
    specific inspirational UI     conduct in-depth UX
                                                                 compose UI with Nexus
   based on the sample data      research for selected use-
                                                                Face and create navigation
                                  cases, design new UI and
                                                                  between standard and
                                  validate it from usability
                                                                      Nexus Face UI
                                    and functional sides
             2
           weeks
                                                                          2-3
                                           2-3                           week
                                          week                           cycle
                                          cycle
Siebel UX Tranformation Project Blueprint

  KICK-OFF + INSPIRE
    Analyse existing Siebel                                  DETAILED DESIGN
                                  RESEARCH +
   solution and define high                                    + DEVELOP
                               HIGH LEVEL DESIGN
  level transformation plan                                   Working in Agile Sprints,
  while building one client-      Conduct in-depth UX
                                                             design and user-test high-
   specific inspirational UI   research for all use-cases,
                                                               fidelity UI, configure
  based on the sample data       design new UI for the
                                                             Siebel views and build UI
                               entire Siebel application
                                                                 with Nexus Face
                               (low-fidelity) and refine
                               the implementation plan
            2
          weeks
                                                                      4-6
                                        1-3                          months
                                       months
KICK-OFF + INSPIRE Activities

                                • Review Siebel Application + Business
                                  Processes
                                • Identify key user-roles + use-cases
                                • Create a plan for subsequent project
                                  stages with prioritized use-cases

                                • Select one use-case for an inspirational
                                  demo
                                • Interview 2-3 users
                                • Create Nexus Face UI for a selected use-
                                  case based on the sample data
RESEARCH + HIGH LEVEL DESIGN activities

                                      • In depths research for all the use-cases:
                                         – observations & interviews
                                         – usability tests
                                         – user journey maps
                                         – PURE score baselining
                                      • Design new UI layout for entire Siebel
                                          solution (low-fidelity: all views,
                                          navigation, view's sections but without the
                                          fields yet)
                                      • Define and prioritize Epics for Agile
                                          development of the new UI
DETAILED DESIGN + DEVELOP activities in each Sprint

                                               • Select UI Epic for a new sprint
                                               • Design and validate new UI
                                                  – high-fidelity UI design and prototyping
                                                  – usability tests
                                                  – validations against functional

                              IMPLEMENTATION
                                                    requirements
                   SPRINT
        DEPLOY

                                                  – solution overview document
                                                    preparation
                                               • Implement changes to Siebel views and
                                                 configuration
        PLANNING
                                               • Develop new UI in Nexus Face
                                               • Bind new UI to Siebel views
Your next steps

                    Book a session to discuss
                    your Siebel UI Re-design    Evaluate results and decide on
                         with Ideaport              the next project phase

               1               2                3            4               5

                Visit                       Run free              Streamline your Siebel
         bit.ly/Siebel-UX              KICK-OFF + INSPIRE          UX within 6-9 months
                                          mini-project            and re-engage business
                                                                   users with Siebel CRM
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