Information about the Bachelor Degree Programme InterMedia 2019/20 - BA Bachelor of Arts in Arts and Design Full-time + 6 semesters
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Information about the Bachelor Degree Programme InterMedia 2019/20 BA Bachelor of Arts in Arts and Design Full-time + 6 semesters www.fhv.at/en/studies/design
What is The internet has fundamentally changed the range
of tasks and responsibilities of design. People don’t
The word study means to strive for something,
to make an effort for something. To study means
What Is
Design? just want to listen and watch anymore, but they more than just following and completing a time- Your Role
also want to be heard and seen. It is no longer only
about setting striking examples, but rather to join
table. The curriculum offers space and time for
self-regulated studying, in particular by the free
as a Student?
From Monologue the discussion. In contrast to the classic notion of choice of a project, which means that students
to Dialogue design that sees individuals imprinting their “de- acquire an extensive specialisation. Individual
sign-will” onto the world, the focus is nowadays on
skills and competences to create a space for others, The amount of skills and competences that stu- Effort and
“Designers nowadays in which they can successfully communicate with dents can adopt is infinite. This also applies to the Commitment
challenge existing each other. Successful design therefore means to optional specialisations, which students can elect.
structures. They look be able to bring people to talk instead of just filling Enormous experience has been gained in every
for new answers and the space. single field, which is worth to be built upon. It is “You only have to start.
cross the boundaries not possible for students to learn everything in Then learning follows
of the discipline. They Designers do not only have to be able to play with three years. Therefore, students are requested to by itself.” David Butler
– with or without order – formal elements, but they also need to understand define the fields for which they have most passion
‘adopt’ themes, which how these elements work in social correlation and and enthusiasm by themselves. “Study hard, use technology
are relevant and thus how this shaping assists people in their daily lives. and all other available
give design a new social Design is the development of models, which seem In addition to their own topic, students can also resources in order to in-
meaning?” Florian Pfeffer to make sense. It is always necessary to reflect why start collaborating with others and supporting crease your set of tools.
we look for models and why we want to make them each other with their presentation of a problem. And adopt skills and
visible. Why do people always try to give meaning This means that students can decide for them- competences needed in
to design, which is by far beyond matter-of-fact selves how deeply they engage and interact with the second machine age.”
reflection? What are the connections and why do the great variety of currently discussed topics. Erik Brynjolfsson
people design objects? Which ideas should these & Andrew McAfee
objects represent?
Only culture introduces mankind to freedom of
action. Without the orientation-giving power of
design the bottomless amount of options could
not be handled. Shaping is thus a vital fundament
of human action.
2 3International guests from various fields stimulate
OpenIdea inspiring discussions and reflections. Students
Every semester the focus is on a prototypical
task in the design process: Perception / analysis
Structure
have about 10 times per year the opportunity to
personally meet renowned experts and to practi-
/ experiment / development / implementation / of the
cally analyse current design topics.
evaluation. In every semester both the theoretical
discussion and the practical work are oriented on
Studies?
the particular task.
These events consist of four different forms of Individual and personal
involvement: Links to other areas of learning are shown through support • state-of-the-art
a further semester focus: Social Behaviour & De- in terms of technical de-
1. Pre-information about the guest speaker and sign, Culture & Design, Economy & Design, Technol- velopment and body of
self-study of the topic. Which expertise of the ogy & Design, Communication & Design, Mankind knowledge • international
guest speaker is of particular interest to us? & Design. network • possibility to
cooperate with other degree
2. Public talk by the guest speaker, then discus- Individual and self-paced analysis and reflection programmes • evaluation of
sion with the audience, in which students is possible when it comes to traditional lectures design ideas offers remarka-
have the chance to discuss and reflect upon (with texts, documents, videos, artefacts, etc.). ble experience
specific aspects. Assignments are better done in collaboration with
lecturers and other students. With such feedback
3. On-topic workshop and discussion with guest students can gain new views and perspectives. The
speaker. Through the direct exchange with highest motivation to study derives from concrete,
guests, students learn first-hand about new self-proposed questions and the discussion with
areas of design operation and new work- other people.
methods.
Theory and practice are constantly linked in this
4. Follow-up of the event. How can students bachelor degree programme. The theoretical dis-
implement this experience in their project? course is immediately put into practice and exam-
ined in various exercises.
4 5What It is essential to be willing to learn and to take a
road, even though it is difficult and challenges need
The technological development and the increasing-
ly differentiated and specialist areas of life have
Which
Do You Study to be overcome. also reached visual design and have widened the Practical Skills
in the Degree The aim of the bachelor degree programme Inter
potential areas of operation. Here is a selection of
the ever-expanding list of professional design tasks:
are Needed
Programme Media is the teaching of the design methods, which 3D Animation, Advertising, Exhibition Design, Book Nowadays?
InterMedia? are necessary to solve a complex and current prob-
lem. This process mirrors today´s requirements of
Design, Corporate Design, Editorial Design, Enter-
tainment Design, Event Design, Experience Design, “It is easy to predict
the market on professional design. Food Design, Game Design, Generative Design, which jobs will get lost.
“When people ask me Illustration, Inclusive Design, Information Design, But rather difficult to
what designers know, can The priority is not on the teaching of specialist Internet of Things, Interface Design, Light Design, see which jobs will still
and should understand, technical skills (such as print, photography, video, Magazine Design, Trade Fair Design, Orientation exist. Every business field
then I like to quote the audio, web, etc.), but training students to recognize Systems, Poster Design, Retail Design, Typeface will change, the whole
T-Modell. the important synergy of various theoretical and Design, TV Design, Packaging Design, civilisation will change,
There the horizontal technical skills. Visualisations, Web Design, Newspaper Design, etc. everything will change.”
symbolises the whole Jürgen Schmidhuber
world. Designers need to In every study year students have two senior Not only the design tools, but also the design tasks
be interested in this world, lecturers and many experts in the labs as their have rapidly changed in the last few decades. The “In the second machine age,
with all its facets. In all primary contact persons and coaches. design possibilities have enormously increased. it is always about ideas, not
its width. The vertical Regionally it will still be the work of pioneers to about things – about the
however is for all designers Some courses and coaching sessions are also convince agencies and companies of these new mind, not about the matter,
of equal importance. offered in English. design services. In their studies, our students learn about bits, not about atoms,
It means that there should how jobs that currently don’t exist can be created in and about interaction, not
be an area for each and the future. about transaction. Free
everyone, in which they digital products and the
can become experts. If economy of sharing and
possible, in deepest depth.” exchanging have already
Prof. Bernard Stein had an enormous impact
on our well-being. They also
“We cannot teach people require a new organisational
anything; we can only structure, competences and
help them discover it in institutions. And maybe even
themselves.” Galileo Galilei a re-evaluation of some of
our values.”
Erik Brynjolfsson
& Andrew McAfee
6 7Students Define Design gains in importance when it proves to be
helpful. Design means to bring something into
All InterMedia students work on their own, com-
plex communication topic. They can define a topic
Bachelor Topics
a Topic that shape. Design means to change something. Design themselves or they can choose from a range of
They Want to proves to be helpful when it supports our life and
gives us security. Design proves to be helpful when
provided topics.
Students define – based on
Research it enables us to exchange thoughts and emotions Various companies and institutions have already
their topic – a design task.
and to experience a community. Design is an im- liaised with Vorarlberg University of Applied
pulse within complex processes and is much more Sciences regarding real communication topics, for
“The question is not what I
than just the creation of artefacts. which students can also opt. In this case, they will
want to design. The question
be supported by the companies and institutions
is why I want to design.”
In the first semester students choose a topic. with detailed information and helpful feedback.
Robert Amlung
Bases on profound research on this topic, stu- This makes it possible to test ideas and concepts
dents develop by the end of the second semester on their efficiency and functionality.
a concrete problem. In the following semesters
students work on this problem before they finally The following examples of bachelor topics should
realise and evaluate their topic. In order to change illustrate how students can gain experience:
the chosen topic, students need to come up with a
plausible and reasonable argument. + Development of a marketing strategy and
signage for a company
Nowadays design competences are needed in + Development of an exhibition system for the
various fields. Therefore students opt for one of presentation of the services of an institution
those areas: - lifestyle luxury • experience - con- + Development of an image movie to present
sumption fashion • household • personal care • the strategy of Vorarlberg University of Applied
electronics - culture & sub-culture architecture Sciences to other higher education institutions
• art • museum • event • theatre • music - sports + Development of a concept for a knowledge
event • shop • training - health surgery • medicine platform for Vorarlberg University of Applied
• hospital - entertainment games • event - nutri- Sciences
tion restaurant • packaging • recipe - economy + Development of a cross-media publication about
management • finances • agriculture • ecology • the basics of social work
commerce - tourism wellness - media telecommu- + Development of an interface concept for a
nication - science education - society politics • support robot for pensioners
security • mobility • identity -
8 9Teamwork Many of the tasks that nowadays are of vital
importance require consolidation and interplay of
More important than the title is in most cases the
higher education institute that provides the aca-
What is the
Cooperation different competences. InterMedia thus supports demic title. The reputation of a university highly Value of a
Evaluation the following cooperation models:
1. teamwork among students
depends on the quality of students´ work and
achievement. Therefore, the works of students are
Bachelor Title?
2. joint projects between bachelor and master presented in the form of events, exhibitions and
Ideas originate where students the internet.
solutions are required. 3. cooperation with other departments / research
centres at Vorarlberg University of Applied The degree programme InterMedia relies on the
The degree programme Sciences support of students for such joint activities (ca. 20
InterMedia searches and 4. cooperation with other higher education hours per semester). This applies for example to
supports a productive providers (universities and tertiary education contributing to the production of a radio show, a
cooperation with various institutes) video about the activities of Vorarlberg University
companies and institutions. 5. cooperation with companies and institutes of Applied Sciences, an exhibition of an event, etc.
Successful teamwork One can think a lot. Design however aims to develop These practice-oriented skills and competences
needed: realization interventions that are effective. Only the implemen- help graduates in their professional career. The
autonomy, task-integrity, tation of concepts and their use in realistic contexts reputation and image of an educational pro-
planning autonomy, staff offers the experience which is needed to realise gramme therefore boosts the chances when en-
continuity, communication promising ideas. tering the workforce. But this reputation strongly
opportunities, small group depends on the visible achievements of students.
size with a suitable Therefore, a cooperation with companies and
qualification structure. institutions is recommended when developing
solutions. Such a cooperation needs to be beneficial
for both parties. Students get valuable input and
the opportunity to test their ideas in a real context.
Companies and institutions can profit from stu-
dents work through new questions, impulses and
solutions.
10 11What Is the For their practical work students can use a variety
of design labs, in which they can work together with
Design labs are available in the following fields:
Know-how
Focus in the students from other semesters. The design labs are + 3D animation + 3D modelling, visualisation and Skills
Design Labs? open to both bachelor and master students. and animation Lab Supervisor: Andreas Künz
+ Analogue image composition + drawing,
“Our relationships to the
At defined times lecturers provide students with sketching, collaging, painting techniques
world are always conveyed
By applying basic design relevant practical input. Lab Supervisor: Petra Eckelmann
in a physical, emotional,
tools, it is possible to get + Audio + sound recording and processing,
mental and symbolic way.”
an essential understanding InterMedia does not teach specific software-tools sound collages Lab Supervisor: Robert Lang
Hartmut Rosa
for the range of current in its courses. A range of video-tutorials facilitates + Digital Media Formats + Video and Podcasting
media technologies as the learning of computer programmes. We are Lab Supervisor: Margarita Köhl
well as the corresponding not restricted to the most common programmes + Interactive Coding and Prototyping + internet,
fundamentals of design. nowadays used in agencies, but we also provide the applications, interface design, 3D printing,
chance to look into alternative open source solu- Internet of Things, microcontrollers, electronics,
tions. Individual coaching with the lab supervisors robotics Lab Supervisor: Michael Kneidl
is also available for students. + Photography + lighting, aperture, camera
techniques, image processing Lab Supervisor:
The degree programme InterMedia recommends Mathias Weissengruber, Claudio Hils
students to share their skills and expertise. This + Post-digital design + design of posters,
should help all students to become more familiar newspapers, magazines and books
with the use of specific computer programmes. Lab Supervisor: Ylène Dona
+ Video + lighting, camera techniques, direction,
video processing Lab Supervisor: Edmont Gruber
+ Virtual reality + expanded reality, games
Lab Supervisor: Roland Witsch
+ Text + analysis, discussions and creating various
types of text Lab Supervisor: Natasha Doshi
12 134th Semester “Progress mostly happens
in small steps – lots and lots
To Develop and of them. And your current
to Bring into Shape project is one of them, no
matter how good or bad
the results will be, whether
it fails or not. It is the next
step.” Ralph Ammer
“Form can always be also
content.” Andreas Koop
14 154th Semester In the 4th semester the previous results of the
project work are evaluated in order to find out if
Besides design expertise students also need to be
able to speak foreign languages and acquire inter-
International
To Develop there is a useful approach to solve the problem. cultural skills as well as show an awareness of the Exchange
and to Bring Does the concept support humans in their fulfilling
of latent wishes, needs and behaviour? Does the
European and international nexus. Understand-
ing other cultures and different working styles is
into Shape concept stimulate locations or situations and does therefore essential for students to be successful
Ideas emerge where
interests, competences,
it somehow change possible options? What is the in today´s job market, which is characterized by
cultures and perspectives
role of concrete varieties of an idea in relation to globalisation and internationalisation.
Students develop various meet.
the perception options? When and where is the idea
solution models and then
implemented? What are the consequences in social, In the 4th semester students have the possibility to
choose one model to start
economic and ecological terms? spend one semester at a partner university, where Currently students can
the realisation process.
their project work will also be supervised. Stu- choose from partner
Based on prior decisions, ideas and concepts are dents are recommended to choose a partner uni- universities in the
gradually realised. If a concept deals with many versity that has the needed specialisation to help following countries:
different design moments, then it is necessary to them realise and implement their project idea. Australia, Chile, Czech
develop and define a consistent use of forms. Republic, Denmark,
While one part of the students is abroad, incoming Finland, Germany, Mexico,
It is only possible to anticipate but not to predict students study for one semester at Vorarlberg Uni- Netherlands, Norway,
how something feels and functions when put into versity of Applied Sciences. Therefore, all courses Portugal, Switzerland,
shape. Often only while developing prototypes it of the 4th semester are offered in English. Turkey and the USA.
becomes clear whether an idea can be realised or
not. The interplay of many details often makes the In this semester students focus on technical ques-
decisive difference. tions. In order to better understand the impact
and interplay of design, a range of practical exam-
The goal of the 4th semester lies on the necessary ples is described, examined and analysed.
preparation for the realisation and implementation
of a design idea. This also applies to the acquisition
of the required technical design skills.
16 174th Semester Technology and Design
Which technologies are currently used in the
Project Management of Design Processes
How can projects be successfully initiated,
Project Management of
Design Processes
production of visual and acoustic media? Which planned and implemented? Which tools are helpful Timeframe 50 hours
Technology and Design concept, methods and tools will be important in the different phases? Class-time 30 hours
Timeframe 100 hours when processing specific media? Individual study 20 hours
Class-time 60 hours Stage and Elements Roland Alton-Scheidl
Individual study 40 hours Open Idea Which design elements are available? What distin-
Karl-Heinz Weidmann What does design mean in a high-tech world? How guishes use of forms? How do they differ? How can Stage and Elements
has humanity’s image of itself changed as a result individual design elements correlate dramatur- Timeframe 200 hours
OpenIdea of technological developments? Are we restrict- gically? How can consistence and consistency be Class-time 45 hours
Timeframe 25 hours ing ourselves to selection of and resistance to achieved with changing designs? Individual study 155 hours
Class-time 15 hours unpleasant developments? What design scope do Margarita Köhl
Individual study 15 hours we continue to use? When programmes write and Design Basics
Markus Hanzer machines build, when variants are tested using How to translate a concept into a specific product Technical Skills
the random principle and systems are generated or service? How to define requirement parameters Timeframe 50 hours
Best Practice Analysis in ever more complex interactions that we are only and success criteria for a concrete project? Which Class-time 30 hours
Timeframe 75 hours able to observe but no longer understand the indi- practical tasks to expect, overcome and anticipate Individual study 20 hours
Class-time 30 hours vidual aspects of, what will the consequences be? when implementing the project? How to decide + see labs
Individual study 45 hours whether individual competences to solve the task
Angelika Simma–Wallinger Best-Practice Analysis are adequate or whether to draw from external Design Basics
& guest lecturers Why have certain solutions been developed services? Timeframe 100 hours
and why have they proven to be good in certain Class-time 30 hours
contexts? Why have other approaches failed, even Individual study 70 hours
though they had a higher budget and more effort Florian Ennemoser, Armin
was made? How can existing design solutions help Wolf, Michael Lung
students to realise their individual projects?
Project Work
Timeframe 150 hours
Class-time 60 hours
Individual study 90 hours
Michael Kneidl
& Alexander Rufenach
18 19The technological developments give us the “We are free to change the opportunity to perceive and observe each other world and start something as never before. It absolutely makes sense to new in it.” use these chances to listen to each other and Hannah Arendt to develop a new society, which is based on many personal truths that are no longer hidden in privacy.
Contact Programme Director Markus Hanzer markus.hanzer@fhv.at Degree Programme Administration Sabine Fister-Tramschek intermedia@fhv.at +43 5572 792 5200 www.fhv.at/en/studies/design
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