Innovating Solutions for the Environment Presentation by Mark Cooper JCDecaux Sub-Saharan Africa Chief Executive Officer 24 May 2018 - Africa ...
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Innovating Solutions for the Environment
Presentation by Mark Cooper
JCDecaux Sub-Saharan Africa
Chief Executive Officer
24 May 2018
1
TABLE OF CONTENTS
About JCDecaux
Our Commitment to Sustainable Development
JCDecaux’s Sustainability & Recycling Partners
JCDecaux’s Innovative Solutions for the Environment
2 Brands Encouraging Responsible Consumerism
About JCDecaux 3
Introduction to JCDecaux
A new concept in public service infrastructure provision
The JCDecaux business model was created over 50 years ago, in 1964, by the company
founder, Jean-Claude Decaux. His proposal to City mayors in his home country of
France was to provide and maintain necessary public service infrastructure for the
City at no cost to the City and its citizens, financed by advertising. In 1964, the
Mayor of Lyon was the first to adopt the new concept heralding the start of a new,
ground-breaking advertising business model.
Company founder, Jean-Claude Decaux
4
5
A Family Business
69.83% of JCDecaux is owned by the Decaux family, making it a family business. Following the recent passing of the company founder, the company is now
operated globally by Jean-Claude Decaux’s three sons, Jean-François Decaux, Jean-Charles Decaux and Jean-Sébastien Decaux.
Jean-François Decaux Jean-Charles Decaux Jean-Sébastien Decaux Jean-Claude Decaux with his three sons
6
Nº1 IN OUTDOOR ADVERTISING
A Truly Global Brand
#1 IN OUTDOOR ADVERTISING
Everyday, JCDecaux reaches 410+ million people
80+ countries*
4,033 cities*
13,040 employees*
€3.472 billion turnover*
*2017 Revenue
*at end of December 2017 – Cities with population > 10 000 hab
7
7
JCDecaux In Africa
Our Presence
In June 2015, JCDecaux acquired
Continental Outdoor Media, the leader in
outdoor advertising in Africa, in
partnership with Royal Bafokeng Holdings
(RBH), with a shareholding split of 70/30.
Key figures
20 400 37,000
countries employees panels
(*) Only 5 expatriates and 395 Africans
Legend
JCDecaux’s presence in Africa
8
JCDecaux and Royal Bafokeng
Holdings
Royal Bafokeng Holdings Social Transformation Strategy
9
Ownership and BBBEE Verification Certificate
Current Level 3 Contributor Currently 64% Black Ownership, 26%
• 2016 : Level 4 Contributor Women ownership
• 2017 : Level 3 Contributor
• 2018 : Target for Level 2 Contributor
• 2019 : Target for Level 1 Contributor
10JCDECAUX DRIVING TRANSFORMATION
• Enhancing our B-BBEE scoring: from Level 4 we became Level 3, with a commitment to reach Level 2 in 2018
• Favoring Black ownership 64% and Black female ownership 26%
• Going beyond B-BBEE requirements
•
•
Developing talented Black managers
Creating a strong Black supply chain
1043
Employment opportunities
created inSouth Africa
FLIGHTING PRINTING ENGINEERING
46 Employment Opportunities 283 Employment Opportunities 504 Employment Opportunities
6 companies employing 7 companies employing 190 Black employees • 14 companies employing 425 Black
employees
• 69% National Black ownership • 94% Black, 34% Women
• 89% Black employment
• Including 67% for Gauteng • Incl. 198 for Gauteng (69%)
• Average B-BEEE scoring: 3
• Average B-BBEE scoring: 2 • Average B-BBEE scoring: 2
11Our People
JENNY PILLAY
LUNGA MAJIJA MASHAU NEFALE Adv. RISHAAN RAMKISSOON
Head of HR
Head of Operations SSA Branch Operations Manager SA Director of Legal Affairs
Engineer EngineerOur People WANDILE SETLHODI COLLEEN PAYNE UYANDA MANANA NATALIE GOVENDER Head of Marketing Marketing Executive Head of Transit Sales - SA HR Officer
OUTDOOR ADVERTISING:
JCDecaux a unique position
Airport Transport Billboard advertising Self-service
Street Furniture
advertising advertising bicycles
Nº1 Nº1 Nº1 Nº1 Nº1
worldwide worldwide worldwide in Europe worldwide
• 43,050 Panels
• 543,050 panels worldwide • 141,630 panels in Europe • Over 52,000 self-service bicycles
• More than 220 airport • Over 3356,320 advertising faces
• 22,330 cities • 3,170 Cities • 57 Cities
concessions • 47 Countries
• 68 countries • 55 countries • 13 Countries
• 38 Counties
Nº1 WORLDWIDE IN OUTDOOR ADVERTISING
14JCDecaux A World Leader
#1
#2
#3
#4
JCDecaux, one of the World’s most powerful Global Media Groups
Source: Zenithooptimedia 2016/Media Revenue Ranking
1516
Our Core Values 18
JCDecaux Core Values
Quality, Design, R & D, Innovation, Maintenance, Service and Sustainable Development
JCDecaux believes strongly in the form follows function principle, the principle that the design of an object should be based
primarily on its intended function or purpose.
Demonstrating its commitment to design, the company has worked with over 50 of the world’s most celebrated architects and
designers, including Gae Aulenti, Robert Stern and Jean-Michel Wilmotte.
The result is that the company’s product range combines quality, function, elegance and style enabling the structures themselves to
contribute positively to City beautification and, thereby, to the image of the City.
19CORE VALUES
Quality
• Quality : In every country in which it operates, JCDecaux is committed to
delivering the best quality products maintained to the highest standards,
fully considering their impact on urban life.
• JCDecaux is ISO 9001 certified in France, Spain, Portugal, Italy, Hong
Kong, UK, Finland, Colombia, and Ireland.
• JCDecaux is ISO 14001 certified in Australia, France, Brazil, Belgium,
Denmark, Finland, France, Hong Kong, Hungary, Ireland, Italy,
Netherlands, Norway, Portugal, Spain, UK
Bus Shelter Maintenance
20CORE VALUES
Design
At the heart of JCDecaux is the union of form and function ensuring maximum impact at every site for every
brand, thanks to the work of world-famous designers.
21JCDecaux Core Values
JCDecaux’s in-house Research and Development facility
JCDecaux’s Research & Development facility at Plaisir, France The facility includes examples of all of the company’s street furniture products
JCDecaux has created its own in-house Research & Development and manufacturing capability based in France. This facility has enabled the
company to design and develop a full range of advertising and street furniture products, enabling the company to expand and export its business
concept throughout the world.
22CORE VALUES
In
nnovation
First advertising First CIP • First signage First automatic public convenience in Paris First multi-service First lamppost
Bus shelter before JCDecaux • First PISA column
First digital installation First plasma screens in First self-service bicycles Aéo, first TV Creation of Pages Jaunes • Launch of U snap in France
in Vienna (metro) airports medium in airport JCDecaux Innovate terminals • Digital’s extension
Interactive wall Smart street furniture Digital in Malls First large-scale digital 15 years contract renewal for
billboard network - Chicago Paris Bus shelters
23CORE VALUES
Maintenance
• A dedicated workforce committed to the highest level of product maintenance and cleanliness
• In-house maintenance: approximately 4,000 personnel installing, cleaning and changing posters
• Renowned quality: personnel are rigorously trained to deliver consistent maintenance standards worldwide
Paris Paris LyonCORE VALUES Service Glass container - Madrid. More than 5 tonnes Self-service bicycles – Brisbane. More Public toilets - Paris. More than 13 million of used glass collected every year. than 292 million rentals since launched. uses a year.
NEW JCDecaux SERVICES
Connectivity Network Network Network
Smart parking Waste management
Video monitoring Intelligent public lighting
JCDecaux OUTDOOR ASSETS, AN IDEAL SOLUTION TO REACH POPULATIONS IN DENSE URBAN AREAS AND SUPPORT APPROPRIATE TELECOM
26 EQUIPMENTNEW JCDecaux SERVICES
Connectivity
Paris Airports, sponsored
Düsseldorf, 52 Wi-Fi hotspots Amsterdam, 200 small cells
Wi-Fi offer
Global Agreement signed with Vodafone for the deployment of small cells in JCDecaux’s assets across Vodafone
key markets.
27Our Commitment to
Sustainable Development
28OUR SUSTAINABLE
COMMITMENTS
FOR INTELLIGENT AND RESPONSIBLE
CITIES AND MOBILITY SERVICES
29OUR SUSTAINABLE DEVELOPMENT STRATEGY
6 PRIORITIES
« The pursuit of an economic development respectful of people
and the environment »
30USING LIFE CYCLE ANALYSIS TO UNDERSTAND OUR ENVIRONMENTAL IMPACTS
• A global approach to reduce our environmental
impacts 1 – Eco design
• Choice of sustainable raw materials
• Choice of lighting technologies
4 – End of life 2 – Manufacturing and transport
• Reconditioning of furniture • Strict selection of suppliers
• Recycling of materials • Assembly
composing furniture • Logistics
3 - Operations
• Cleaning
• Maintenance
• Logistics
31OUR ENVIRONMENTAL PRIORITIES
REDUCE OUR OTHER ENVIRONMENTAL IMPACTS
Improve recycling and reduce the quantity of waste produced
• Use of labelled paper and recycling of paper posters
Objective : 90% of paper posters recycled by 2020
• Improve recycling of PE
• Increase recycling of waste
Objective: 90% of sorted waste by 2020
32CHARTER OF FUNDAMENTAL
SOCIAL VALUES
• Right to Collective Bargaining and Freedom of Association
Condemnation of All Forms of Forced or Compulsory Labour
• Condemnation of Child Labour
• No Discrimination in The Workplace
• Health and Safety of Workers
• Length of Workdays and Workweeks
• Right to a Fair Wage
• Right to Holidays With Pay
• Right to Training
• Condemnation of all Forms of Harassment and Violence
• Redeployment of Employees in the Event of a Restructuring
• Respect for Privacy and Personal Data Protection
• Right to Participate in Public Life
• Right to Social Security
• Work-Personal Life Balance
• Family Leave
• Right to Protection Related to the Arrival of a New Child
33CODE OF ETHICS
• Originally published in 2001. Revised in 2005, 2009 &
again in 2014
• Affects us all (clients, suppliers, public authorities &
competitors)
In essence it outlines JCDecaux’s...
• Core values, principles and business standards
• All ensure consistent, responsible and sustainable
manner in which we do business
• Reputation – always act to protect & preserve the
family name
• Ethical values and professional standards
34OUR SOCIAL PRIORITIES
A SOCIALLY RESPONSIBLE GROUP
13 040 employees*
69.1% of Men and 30.9% of Women*
47.9% of Men and 52.1% of Women (excluding operational
staff)*
93.4% under permanent contract*
96.0% Full – time employees*
Average length of service of 9.4 years*
* 2017 Consolidated Data
35OUR STAKEHOLDER PRIORITIES
REINFORCING SUSTAINABLE DEVELOPMENT IN OUR
PURCHASING POLICY
A purchasing policy integrating Sustainable Development to
strengthen ties with our suppliers
1. Classifying our suppliers
2. JCDecaux Code of Conduct of Suppliers
3. Training buyers on sustainable development
4. Supplier assessment
5. Pre-selection of potential suppliers
6. Introduction on sustainable development criteria in call for tenders
36JCDecaux Supports Sustainable Development Goals
JCDecaux is involved in 9 of the 17 Sustainable Development goals laid down by the United Nations.
37JCDECAUX’S GROUP HEALTH AND SAFETY POLICY
• JCDecaux has updated its Group Health & Safety Policy
Statement to match the latest standards requirements.
• All JCDecaux’ subsidiaries must set up their Health & Safety
policy adapted to local standards and compliant with Group
requirements.
• The Group H&S Committee provides support to the subsidiaries.
A Corporate operations guidelines manual shares Best Practices.
38JCDECAUX’S PRESENCE IN INTERNATIONAL EXTRA - FINANCIAL RATING
INDICES
At the end of 2017, JCDecaux was included in several leading ethical investment indices, which list the best companies according to strictly defined criteria of
corporate social responsibility:
DOW JONES SUSTAINABILITY INDEX EUROPE (DJSI) FTSE4GOOD INDEX SERIES
In 2017, JCDecaux was listed on the DJSI and received RobecoSAM’s Silver Class Since 2014, the overall score obtained by JCDecaux has been improving notably
distinction in its 2017 Corporate Sustainability Assessment. with regards to social criteria and governance
A Performance maintained in 2017 Our best performance achieved in 2017
72/100 4.8/5
(Industry average: 38)
39JCDecaux’s Sustainability &
Recycling Partners
40Sustainability Partners
WILDAID AFRICA LEADERSHIP UNIVERSITY (ALU)
• Fred Swaniker Founder of the African Leadership University and Africa
• WildAid aims to end the illegal wildlife trade by raising awareness and by
Leadership Academy aims to catalyse a new generation of ethical,
reducing consumer demand for illicit products like elephant ivory, rhino
entrepreneurial African leaders
horn and shark fin soup.
• His vision is to build a network of 25 brand new universities across
• "when the buying stops, the killing can too,“ campaign educates consumers
Africa called ‘African Leadership University’ (ALU). Each campus would
about the devastating impacts of purchasing wildlife products.
have 10,000 students — i.e. 250,000 students at a time
• WildAid’s campaign on shark fin soup with Jackie Chan and Yao Ming in
• ALU seeks to transform Africa by developing a powerful network of
China helped reduce shark fin consumption by 80% since 2011.
over 6,000 leaders in Africa
41Sustainability Partners
FEDERATION INTERNATIONALE DE NELSON MANDELA FOUNDATION
L’AUTOMOBILE (FIA)
• FIA is a global organisation that not only promotes motor sport, but
also safe, sustainable and accessible mobility for all road users across
the world. • The NMF is a non-profit organisation focused on memory, dialogue and
legacy work, founded by Nelson Mandela in 1999.
• FIA and JCDecaux launched the first global campaign to raise
awareness for road safety #3500LIVES • NMF are the custodian of his life and times; they are a committed facilitator
of his living legacy; and are mandated to promote his lifelong vision of
• 14 world stars from sport, music and film such as Pharrell Williams, freedom and equality for all.
Wayde van Niekerk and Yohan Blake were used as Ambassadors for
the #3500 live campaign
42Sustainability Partners
AFRIKA TIKKUN BIRDLIFE
• Afrika Tikkun is a non-profit organisation dedicated to the reduction of • BirdLife South Africa’s ultimate goal is to conserve South Africa’s birds and their
youth unemployment in South Africa habitats, especially the country’s 132 threatened species and 112 Important
Bird & Biodiversity Areas.
• Through the Sustainable partnership, Afrika Tikkun is able to change the
lives of approx. 8500 young people as well as an additional 3500 families • BirdLife South Africa also contributes to people’s livelihoods through its
per annum who benefit from the Cradle to Career model and programmes community bird guide training project. More than 250 bird guides from rural
communities have been trained, and over 100 are now making a living through
bird tourism.
• It is estimated that birding tourists spend an estimated R927 million to R1,725
billion on birding trips a year
43Sustainability Partners
FOOD & TREES SPARROW SCHOOLS
• Food & Trees for Africa (FTFA), was the first South African social enterprise
• Sparrow Schools Educational Trust supports leaner's who experience various
that develops, promotes and facilitates greening, climate change action, barriers to learning, and assist them to thrive in the economy and society.
food security and sustainable natural resource use and management. • A combination of well trained teachers and small classes means that the school is
able to offer a holistic learning experience, both through the adapted CAPS
curriculum and a vibrant cultural and sporting programme for learners.
• To date they have planted approximately 4.5 million trees, established
1000s of school and community gardens and trained over 15000 schools
across the country in permaculture and organic agriculture.
44Recycling Partners
EYAKHO GREEN ECO SMART
• JCDecaux has partnered with Eco Smart by donating old faces,
• E'Yako Green focuses on locally manufactured corporate their philosophy is “Don’t waste it, create it”.
gifts of quality that help clean up the environment, are
• The faces are then used to make the lining of bags in Shweshwe
recyclable and reusable, and enable companies to reduce
material which we in turn purchase to support the recycling a
their carbon footprint initiative thereby creating sustainability.
• JCDecaux supports the initiative through the donation of
old billboard faces which are used as part of the material
for the products manufactured.
45Recycling Partners
WILLOW FEATHER FARM
• Proud Custodians of Save Our Planet – Plant a Tree initiative.
• JCDecaux donates old faces to Willow Feather Farm.
• The faces are used as a protection mechanism for the trees to
better their chances of survival and avoid them falling into the
ground.
• Willow feather farm has distributed 81,317 trees since 2011
46JCDecaux’s Innovative
Solutions for the
Environment
47Energy Saving Bus Shelters
• An innovative collaboration to enhance 1,800 bus shelter units across
Ireland, and decrease their carbon emissions, has recently been
completed by JCDecaux, ESB and Solar AdTek.
• The reduction in emissions from this project delivers on a JCDecaux
Group commitment to lower energy consumption worldwide. As a
result of the upgrade, energy usage by the NTA bus shelters has
reduced by 88%, saving over 1,000 tonnes in carbon emissions
annually.
48LAGOS…
JCDecaux Automatic Public Convenience
THE MEGA CITY
• Since 1981, JCDecaux has installed
2,958 APCs* worldwide
• 1994: first installation in San Francisco of universal APC*
• 400 universal APCs* installed in Paris
• 8,760 collection bins worldwide for waste products
(batteries/glass/paper)
The APC is the first of it’s kind in Africa for
JCDecaux in Lagos, Nigeria
*APC = Automatic Public Convenience
49JCDecaux Solar Powered Bus Shelters
JCDecaux is a supplier of solar-powered bus shelters that store the suns energy during the day and provide lighting
throughout the night
TITLE
GOES HERE...
JCDecaux Solar Powered Bus Shelter, Lagos NigeriaCYCLOCITY®
A revolutionary public transport system accessible to all
Cyclocity offers a solution to cities planning their intermodal transport
strategies, by complementing the existing transport systems
Facts and Figures:
• 15 years of international experience
• 700,000 long-term subscribers and 3.2 million occasional users
each year
• Over 52,000 bicycles made available in 88 cities
• and 13 countries
• More than 642 million journeys since 2003
51A MOBILITY CONCEPT SUITABLE FOR EVERY CITY Easily accessible service / User Friendly Service Available to all Quality of the equipment Quality of the service 52
JCDecaux Electric Vehicles in London
JCDecaux is the first company in the out-of-home advertising business to go green by implementing less polluting cars.
These one of a kind cars are built with automatic transmissions, can reach a maximum speed of 65 mph and can achieve 120
miles on one single charge if driven with efficiency. These eco-friendly easy-to-drive vehicles release zero emission,
are exempt from Congestion Charges in London.
53JCDecaux Benches
The JCDecaux bench is a wooden seat with a cast steel frame with
an accommodation capacity to seat up to 4 people.
The City of Boston set-up connected benches in several of its parks,
allowing citizens to charge their mobile devices while relaxing.
The "Soofa" is equipped with solar panels and offers two USB plugs.
The bench also features sensors intended to collect environmental
data on air quality and noise level.
54JCDecaux Kiosks
JCDecaux’s Kiosks feature backlit advertising faces on each
side, allowing advertisers to utilise the most of these
highly-trafficked, urban micro – shops.
These Kiosks are always located in busy areas and provide
TITLE excellent reach for pedestrian and vehicle traffic.
GOES HERE...
There are in total 781 newsstands in 210 cities.Future Considerations
eTree is an environmental enterprise, an ecological sculpture that aims to
promote awareness to sustainability within the community.
The eTree is powered by solar panels that produce energy directly from
the sun. It is an independent unit that produces green energy and
provides a place of comfort and energy for a wide variety of services.
56Sustainable OOH: Brands
encouraging responsible
consumerism
57UNILEVER
CITY CYCLE SCHEME PARTNERSHIP
Unilever Lipton Tea has partnered with he JCDecaux’s CityCycle scheme
across Brisbane for the past seven years.
The exclusive partnership sees Lipton Tea branding displayed on
JCDecaux’s yellow bicycles and upon the CityCycle website. Unilever
Lipton Tea’s support doesn’t stop there with further Out of Home
advertising being utilised across JCDecaux broad network.
JCDecaux’s CityCycle was established in 2000 with Lipton Tea becoming
the exclusive partner in 2010, creating the first advertising funded bike
scheme in Australia.
58JCDECAUX & H&M
WORLD RECYCLING WEEK
JCDecaux & H&Ms established the World Recycle Week, by
making it even easier for Chileans to recycle unwanted clothing.
H&M set up a giant receptacle in Baquedano Station where
commuters could conveniently drop off old clothes which would
then be recycled into textile fibers for new apparel.
As an added incentive, H&M gave anyone who donated a $5
voucher that could be redeemed at H&M stores!
59THE BODY SHOP
REDUCTION OF AIR POLLUTION
The Body Shop and JCDecaux launched a ground-breaking new initiative to help reduce
air pollution exposure for people in London.
Airlabs air cleaning technology, which removes harmful pollutants from city air
including nitrogen dioxide (N02) and particulate matter, will be introduced at three high
profile and highly polluted central London locations.
The Body Shop, a pioneer in environmental activism and campaigning, is facilitating this
by incorporating the innovative cleaning units into its brand advertising at three bus
stops sites in New Oxford Street, Tottenham Court Road and High Holborn.
60PROCTER & GAMBLE
WATER SAVING INITIATIVE
P&G used a bus shelter to show just how much water their Platinum
ActionBac dishwasher tabs save.
The eye-catching showcase grabbed attention and encouraged
consumers weigh up their purchasing choices in the context of both
sustainability and costs.
61CONCLUSION
Putting Sustainable Development at the core of our business is a growth
opportunity which helps us make our business sustainable, create shared-
value and have a positive impact on society while respecting the environment.
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