Torino Fashion Week Designer Profiles 2019 - Seda
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Torino Fashion Week
Designer Profiles 2019
“Together Advancing Small Enterprise Development”
Designer: Nguni Shades
About Seda
Seda provides business related information, advice, Seda aims to establish a long-term relationship with assisted have been huge, but this has come at a cost
consultancy, training and mentoring services in all clients. Prior to embarking on any intervention, a Seda on impact measures such as employment, profitability
areas of enterprise development. These services aim Business Advisor assesses the needs of the client and and sustainability of assisted clients. The current
at providing solutions related to various business based on the assessment results the client, together economic realities necessitate that Seda continues
functions from production to human resources, with the Seda Business Advisor, drafts a development providing services to the entire small enterprise
finance, marketing and export development. Rural plan with specific development interventions. These sector, with the aim of reducing the mortality rate of
enterprise development and cooperatives are services are delivered to the client either by Seda’s nascent enterprises and creating an entrepreneurial
supported through the Cooperatives and Community own staff or through business development service culture at micro and survivalist level and creating
Public Private Partnerships Programme (CPPP). providers. Seda’s target market covers small,medium jobs and globally competitive small enterprises at the
Through Seda’s Technology Programme (STP), Seda and micro enterprises (SMME), including cooperatives, small and medium enterprise level.
also provides technology transfer, business and as well as potential entrepreneurs with a business
technology incubation services, as well as incentives idea. The definition of a small enterprise is providedThe service delivery network of Seda consists of
for management systems implementation (such for in the National Small Business Act of 1996 and it delivery points located throughout the country. These
as ISO9001 and OHSAS 18001), product testing and is based on the number of employees, turnover and points currently take the form of Seda branches, Seda
certification. enterprise development centres and Seda supported
fixed assets. Seda defines its clients according to the
number of employees. incubation centres. Seda also utilises information
kiosks and mobile units to access remote areas.
Historically, Seda has primarily focused on the micro In addition, Seda co-locates primarily with local
and very small segments of the SMME sector, due to municipalities and various other partners in areas
the sheer volumes and the number of people who want where it does not have a branch.
to start a business. The outputs in terms of clients
Seda | Torino Fashion Week
FOREWORD
The Department of Small Business Development’s been selected and are supported to showcase their
commitment to SMME and Co-operatives support creations at the forthcoming Torino Fashion Week in
is demonstrated by its portfolio-wide approach Italy. This platform provides a unique opportunity for
for identifying, unlocking and supporting SMMEs these enterprises to get international exposure and
and Co-operatives to participate and benefit in the also to exchange lessons and experiences with their
public, private sector and international procurement counterparts from across the globe.
value chains. International and Regional market
opportunities remain a very strategic pillar for market It is the singular intention of the Unit to ensure that
access. it plays a huge role and contributes in building these
designers into globally competitive and sustainable
An active and dynamic partnership between businesses. The Unit further seeks to give expression
government, private sector and international role- to the mandate of the Department by ensuring
players is critical for the inclusivity and transformation entrepreneurial support to the designers for their
of the economy for the benefit of all and for future continued growth and significant participation in the
generations. The success of the Department in linking mainstream economy. The future jobs in this sector
small enterprises and Co-operatives to the market will depends on their success.
be determined by strong coordination of efforts and
initiatives within the entire Portfolio.
We are routing for all these
To this end, the Market Access Support Unit is quite
pleased that through well-coordinated processes with
Seda and the SMME Product Design And Support,
emerging designers! Halala!
about eighteen emerging South African designers have
Seda | Torino Fashion Week
FOREWORD
In South Africa, the month of June has been declared agencies including other national Departments like
Youth Month and it is a period set aside to pay tribute to the Department of Sports, Arts and Culture who took
the youth of 1976 for their activism. It is a time to reflect it upon themselves as well to look into other strategic
on the progress made and address the challenges partnerships that be forge with the host country.
identified in order to drive the youth development
agenda in South Africa. As the Department of Sports, Arts and Culture in
partnership with Small Enterprise Development
2019 Youth Month coincides with the commemoration Agency (SEDA) from South Africa, have taken a bold
of 25 years of Freedom and Democracy and it takes step in making sure that South African Designers
place under the theme “25 Years of Democracy: A participate at this prestigious event in Italy, called the
Celebration of Youth Activism”. The theme which seeks Torino Fashion Week which spans over a seven day
to encourage young people to join the ranks of active period in the city of Turin. Torino Fashion Week aims to
and responsible citizens by participating in democratic provide innovative and emerging fashion designers and
processes. small and medium companies the possibility to create
international collaborations to grow and to become
Further to revert back and to remind ourselves on more international.
what transpired at the 2014 summit between the two
countries, a number political and business leaders The cultural heritage of South Africa not only consists
from Italy and South Africa met for the first-ever South of the rich cultural heritage landmarks (statues and
Africa-Italy Summit, which aimed to bolster bilateral monuments), living heritage but it also has a thriving
business and economic ties between the two countries. growing cultural and creative industries that includes
Under discussion it was a discussion on a number ways Fashion.
to boost on how the economy of both countries and
expand in Sub-Saharan markets, especially investment 20 South African creatives, spanning from textile,
opportunities in the energy, manufacturing and agro- craft and fashion designers will participate at this
industry fields. year’s event. In a joint partnership with Seda, an
effort has been realized to promote, showcase and
Also on the agenda are sustainable economic and provide the opportunity to increase market access and
technological growth strategies, as well as the role of strengthening valuable relationships. Torino Fashion
banks and financial markets in supporting bilateral Week is one such platform.
relations. After that, DTI and a number of organisations,
Seda | Torino Fashion Week
Seda | Torino Fashion Week
Modesta Modesta is a black youth-owned company operating from KwaNdengezi Township in Durban, KwaZulu Natal, with a passion for fashion. Diverse cultures and traditions of South Africa are the driving force behind the brand. The company was a part of Darkchild Brandz Fashion and Jewellery Extravanganza from 2009 to 2010; assisted with the Margot Fontaine Secondary School Grade 10 arts and culture class’ Fashion Story Board Project; showcased at the Interpret Durban Design Contest in 2011 to name a few local events they’ve made their mark in. Internationally they’ve exhibited in Italy and Pure London 2017 in London, UK. Modesta supplies every day and occasional clothing for women, and is currently based at the Musgrave Centre. Seda | Torino Fashion Week
with a passion for fashion, diverse cultures
and traditions of south africa
Contact Person: Pinky Dlamini | Cell: 0833881990 | Email: pinkymodesta@gmail.com
Twitter: @pinkymodesta@gmail.com | Instagram: @modesta_by_pinky | Facebook: Modesta by Pinky Dlamini
Physical Address: 37 Desai Crescent, KwaNdengezi Township, 3607
Seda | Torino Fashion Week
Pelo & Hart
Pelo & Hart TM is the brainchild of Mirna de Hart who started the
social fashion brand in 2015 with money she won from the ILO
(International Labour Organisation) for a youth entrepreneurship
programme she initiated. This initial idea culminated in the
combination of passions of women from different South African
cultures working together to develop an international fashion
brand based on the vibrancy of South Africa. This year the brand
decided to design and print its own fabrics to grow the brand –
with the goal being to have a ready-to-wear fashion line that can
be scaled for the boutique and retail markets.
Showcasing the unique elements of South Africa, from township to
wildlife – Pelo & Hart are inspired by the South African landscape
and culture, with elements of both showing in their use of colour
in the clothing designs.
Contact Person: Mirna de Hart | Email: dhart@mweb.co.za
www.peloandhart.co.za
Physical Address: Kopano Centre, Welkom, Free State Province
This year the brand decided to design
and print its own fabrics
Seda | Torino Fashion Week
Indoni Fashion House
Indoni Fashion House is a design emporium situated in Durban,
KwaZulu Natal – affectionately known by locals as South Africa’s
playground. The brand name ‘Indoni’ is taken from a Zulu phrase
“indoni yamanzi” which is used to refer to a woman’s natural
beauty.
Founded by Kwenzi Nkomo, an inspired black woman from
Lamontville Township, a place often referred to as the “root of all
South African townships”, her passion for success, fueled by her
flare for Afro-inspired textures, cuts, materials and trends led to
the establishment of Indoni Fashion House.
Contact Person: Kwenzekile Wendy Nkomo | 072 424 0161
Email: indonifashionhouse@gmail.com
Physical Address: No. 330 West Str, Pioneer Place, Suite 9, Durban
The brand name ‘Indoni’ is taken from a
Zulu phrase “indoni yamanzi”
Seda | Torino Fashion Week
Tumalone Tumalone Lifestyle is a privately owned fashion design, sourcing and manufacturing company. With years of industry experience, Tumalone has specialised in the whole fashion supply chain process since founded in 2004. Our satellite office is based in Polokwane, Seshego. Our products are custom made to order at our studio/mini factory in Bagleyston, Johannesburg and couriered all around Africa and internationally. Tumalone produces dresses, tailored suits and fancy knotted leather belts. Whether pretty floral dresses for date night or work. Their collections will keep clients looking and feeling amazing from morning to dusk. The brand also manufactures quality uniforms and protective clothing. We have created amazing uniforms for Clarins and promotional gifts for Absa’s rebranding in 2018 for their international clients. That proud legacy of quality and service endures today and guides our business in every way. We pursue every avenue of excellence and customer convenience. Seda | Torino Fashion Week
Tumalone produces dresses, tailored suits and
fancy knotted leather belts
Contact Person: Tumelo Audrey Matjie | 082 634 7557
Email: tumi@tumalone.co.za
Physical Address: 1156 Zone 1, Seshego
Seda | Torino Fashion WeekK Couture
K Couture Pty Ltd was founded in 2015 by Vusi Majale who originates from
Bloemfontein, Free State and is still going strong as a brand.
The Brand caters for men and women who want to be differentiated from
everyday fashion styles, a feat that K Couture achieves by adding unique
details to each garment they produce. K Couture produces occasional
dresses including wedding gowns and matric dance dresses; as well as suits
both for specific occasions and ready-to-wear for everyday corporate use.
Contact Person: Vusikhaya Cyprian Majale | 078 753 5623
Email: majalevusi@gmail.com
Physical Address: 6433 Maphisa street, Phahameng, Bloemfontein
by adding unique details to each
garment they produce
Seda | Torino Fashion WeekDimzique
Dimzique Jewellery was founded by Yvonne Manyiki in
2013, when she explored her passion for jewellery design.
The company makes contemporary beaded earrings,
bracelets, necklaces, rings, barefoot sandals, hand
jewellery and other fine beaded pieces.
Dimzique uses a wide range of materials to produce their
bespoke pieces including crystal beads, pearls, seed
beads, wood and sterling silver. They’ve leveraged the
digital space, exhibitions and local markets to sell their
products.
We use materials such as crystal beads, pearls, seed
beads, wood and Sterling Silver materials. The company
sell from their website:, at exhibitions and at Local Market.
Contact Person: Limpho Yvonne Manyiki | 076 171 5954
Email: yvonne@dimzique.com
Physical Address: 54 Fame Crescent, Unit 74, Chianti Heights, Guldenpark, Strand
They’ve leveraged the digital space, exhibitions
and local markets to sell their products.
Seda | Torino Fashion WeekFashion Engagement Fashion Engagement EC leverages the collaborative relationship between crafters, artists and educators as well as professional members of the creative industry in South Africa and the diaspora. The brand facilitates product development, skills development training, and the development of learning areas with specific reference to the heritage, environment, culture and fashion as a business in South Africa. The core idea is to create a tradition with a democratic perspective on peoples’ basic need to surround themselves with beautiful things, class, style and flare. Fashion Engagement operates with the knowledge that fashion on its own does not work, it needs a fusion of elements including body and identity; design movements; arts and crafts. Seda | Torino Fashion Week
The core idea is to create a tradition with a
democratic perspective on peoples’ basic need
Contact Person: Sibusisiwe Nodada | Cell: 076 984 1118 or 043 735 3924
Email: sibusisiwe@fashionengagement.co.za
www.fashionengagement.co.za
Physical Address: 47 Black Road Bend, Dorchester Heights, East London, 5241
Seda | Torino Fashion WeekTakka Trading t/a Seoks Beads Although she never reproduced the piece that initially inspired her, she did go on to design her own Seda | Torino Fashion Week
Takka Trading t/a Seoks Beads
Seoks Beads is a homegrown proudly South African brand, with a
mission of creating and offering unique, innovative and functional
accessories for the modern customer.
The pieces are of a high quality and come at affordable reasonable
prices.
The accessory designer company was inspired by a beautiful
beaded piece that founder Kgomotso Ranta loved but could not
afford. She had always been skilled with her hands and vowed to
try and make her own version of the beaded piece. Although she
never reproduced the piece that initially inspired her, she did go
on to design her own beaded accessories that those close to her
loved and appreciated. This was to be the start of Seoks Beads
which officially launched in 2017.
Seoks Beads pieces are inspired by the various landscapes
and environments around her, the colour palettes, shapes and
patterns in nature, interior décor and architecture to name a
few. All Seoks Bead pieces are handcrafted with a mix of ethnic,
natural wooden beads with modern glossy or metallic materials
– ensuring the final product is edgy, sharp and relevant to the
modern market.
Contact Person: Kgomotso Ranta | Cell: 0716703473
Email: rantakgomotso@gmail.com
Physical Address: Unit 49 Sunsetview, Berger Str Vorna Valley, Midrand, 1685
Seda | Torino Fashion WeekLee Far Pro (Pty) Ltd
Lee Far Pro (Pty) Ltd [herein referred to as Lee Far Pro] is a wholly black-
owned business founded by Lefa Phume. The business has been operating
for 6 years and is based in Kroonstad.
Lee Far Pro’s principal activity is the manufacturing of clothing apparel -
particularly work wear such as work suits, overalls, caps and golf shirts;
traditional attire; wedding garments; suits; tracksuits; and bags.
Lefa Phume is an experienced director and a self-taught fashion designer
who ran Lee Far Pro informally for 4 years before formally registering it in
2016.
Lee Far Pro provides the best quality at all times through innovative and
modernized designs.
Contact Person: Lefa Isaac Phume | 081 099 1830
Email: phumelefa@gmail.com
Physical Address: 14025 Koekoe Village, Kroonstad
Lefa Phume is an experienced director and a
self-taught fashion designer
Seda | Torino Fashion WeekLebomash Designs
The Lebomash clothing label was established by Polokwane-
born Lebo Mashile. Her passion for fashion grew from being
a hobby and has since flourished into a fully-fledged fashion
career.
She draws inspiration from her rich African cultures not shying
away from current trends. Her designs were runway delights
at SA Fashion Week, Uganda Fashion Week and Senegal
Fashion Week. Lebomash designs are feminine, classy, and
comfortable with a touch of bold colours.
Contact Person: Lebogang Meriam Mashile | 082 969 5874
Email: lebomashile23@gmail.com
Physical Address: 18 Chestnut Ave, Heuweloord, Centurion
She draws inspiration from her rich African
cultures not shying away from current trends
Seda | Torino Fashion WeekBaruch Baruch designs and manufactures elegant ladies shoes of an international standard for the local South African market, with the key goal of exporting the Proudly South African product. The company was formed in 2016, when the owner saw an opportunity to manufacture and distribute exclusive ladies shoes. It has since developed into a local manufacturing company producing quality handmade products and has since grown to create job several job opportunities. Baruch’s vision is to be a signature handmade shoe brand reflecting the latest design trends in the world of fashion. The company aims to be a nationally recognised brand and has its sights set on penetrating the international market. Contact Person: Michelle Botha | 082 826 9889 Email: baruchmr13@gmail.com Physical Address: Irene, Centurion, Pretoria Seda | Torino Fashion Week
a local manufacturing company producing
quality handmade products
Seda | Torino Fashion WeekScalo Designs Scalo is a South African fashion brand that has represented quality and style since 2009. Founded in Johannesburg by Soweto born Sello Medupe, Scalo works on the basis of passion and creativity, fused with the dynamism of a Johannesburg attitude. It is a modern, sophisticated and futuristic brand. Revolutionising shape is paramount to the brands’ philosophy which brings out a great fit and a fluttering silhouette. Scalo aims to bring out a fresh and innovative approach to design, in order to create wearable yet cutting edge clothing. The Scalo logo has taken on a strong presence for itself; as it reflects the personality of Sello and the inspiration behind Scalo, which is intended as distinguished, creative and emotionally present. The brand prides itself for its consistent approach to risk taking with bold fabric and color choice and its deep understanding of the human form and how its best flattered. Seda | Torino Fashion Week
Scalo aims to bring out a fresh and innovative approach to
design, in order to create wearable yet cutting edge clothing
Contact Person: Sello Medupi | Mobile: 082 394 5887 | E-mail: sellomedupi@gmail.com
Address: 10 Van Beek Street, Maboneng, Johannesburg, Gauteng
Seda | Torino Fashion WeekCarlos Fritz
Carlos Fritz’s Creations is a trendy upcoming brand by Carlos Fritz, who hails
from the small town of King Williams Town in the Eastern Cape, South Africa.
His creativity is endless as he draws inspiration from flower arrangements, as
well as the act of baking and decorating cakes.
Carlos Fritz designs are bold and strong, using different textures of fabric
with hand-sewn beading and draping, proving that the designer is not afraid
to stand out.
After attending Runway Dubai in 2017, Carlos Fritz realised that he is ready to
take his business to new heights.
Contact Person: Carlos Fritz | Mobile: 083 244 3272 | E-mail: carlosfritzcreations@gmail.com
Website: www.carlosfritzcreations.co.za
Address: 27 Burgess Street, Albany Heights, Richmond Hill, Port Elizabeth, Eastern Cape
using different textures of fabric with hand-sewn
beading and draping
Seda | Torino Fashion WeekEullydoll
Eullydoll Designs and Screen Printing is a design house focusing on ethnic
modern Xitsonga and denim designs. All Eullydoll Designs are custom made
to fit the clients’ request.
Although the brand does offer other designs it specialises in Shangaan
culture ethnic materials and denim, ranging from formal and casual wear to
traditional to suit all cultures and couture styles; offering wardrobe change
services for all seasons. The brand works closely with its clients to carefully
craft the clothes finding the right look for a client’s personality, body type, and
lifestyle – whilst incorporating the original idea.
Eullydoll Designs’ vision is to create a global go-to brand that provides stylish
and unique designs, whilst achieving its goal of bringing nations together
through fashion.
Contact Person: Eulenda Sambo | Mobile: 079 827 6841 | E-mail: eullydoll@yahoo.com
Address: Stand No 451, Daantjie, Nelspruit, Mpumalanga
She draws inspiration from her rich African
cultures not shying away from current trends
Seda | Torino Fashion WeekRoyal Wardrobe Designs
Royal Wardrobe Designs is a brand where personality meets fashion, and
operates on the belief that it’s not about the size but about the body shape
that should define design. The brand’s body consultations does not only focus
on body but the client’s personality is also taken into consideration when
designing an outfit.
Every interaction with a Royal Wardrobe Design leaves clients feeling like
kings and queens, staying true to the brand’s logo “Dynasty Never Dies”.
The brand specializes in using both natural and synthetic fibre fabrics to
produce wedding outfits, workwear, special occasion outfits, undergarments,
swimwear as well as sportswear
Contact Person: Machaya Boitumele Boale | Mobile: 082 803 2366
E-mail: chaxylady@gmail.com | www.royalwardrodedesigns.co.za
Address: 8473 Zone 1, Extension Seshego, Polokwane, Limpopo
Every interaction with a Royal Wardrobe Design
leaves clients feeling like kings and queens
Seda | Torino Fashion WeekRubicon
Since its establishment in 2002, the Johannesburg based award winning
Rubicon brand has become one of Gauteng’s most desirable fashion
destinations for women with a worldliness inspired mind-set; as Rubicon
Clothing embodies effortless style, form flattering sophistication, tailored
craftsmanship and timeless design.
Founder and Creative Director, Hangwani Nengovhela, personifies the
brand perfectly, bringing a subtle African opulence to each collection and
continued commitment to design excellence as the brand celebrates 17
years of unparalleled femininity and South African discernment.
Contact Person: Hangwani Mudangawe Nengovhela | Mobile: 083 437 5159
E-mail: info@rubiconclothing.co.za or Hangwani@rubiconclothing.co.za
Address: 23 Zyn Road, Ferndale, Randburg
award winning Rubicon brand has become one of
Gauteng’s most desirable fashion destinations
Seda | Torino Fashion WeekAlvada Creations Alvada Creations specialises in high-end funky couture. Their work is inspired by South African cultures and the country’s natural landscape. The design labels’ clothing range caters for both men and women, with a key focus on plus sizes. Co-owner and head designer Tshukudu Salva Phasha and Thabo Maila pride themselves in the knowledge they hold on the various aspects of fashion design and clothing trends popular amongst women, men and youth of all age groups. Alvada produces garments of a high quality using the latest fabrics, prints and styles, sourced on the global market. Seda | Torino Fashion Week
caters for both men and women, with a
key focus on plus sizes
Contact Person: Alvina Tshukudu | Tel: 011 037 4407 | Mobile: 071 105 7588
E-mail: alvadacreations@gmail.com
Address: 1091 Ingonyama Street, Diepsloot West, Johannesburg, Gauteng
Seda | Torino Fashion WeekNguni Shades
Nguni Shades is a lifestyle and fashion design company formed in
Durban in 2000 by fashion design duo, Nosipho Diko and Shaun Dugen-
Majola.
The company serves a diverse market consisting of individuals,
organisations and corporates, both private and public. Nguni Shades
offers a range of high quality and fashionable products with both a
western and ethnic touch.
Among the products offered are clothing (women and men), corporate
wear, corporate gifts and mementos, theatre and musical costumes,
bridal wear, home décor and accessories (cushions, quilted wall
hangings, throw-overs, bedding and curtaining).
The company has a formidable reputation and has taken part in a
number of both international and national fashion events, including the
Durban Vodacom July Handicap, SAITX, and the MTN Durban Fashion
Week.
Contact Person: Shaun Dugen Majola | Mobile: 083 368 9838
E-mail: shaunmajola@gmail.com
Address: 401 Salbany House, Albany Groove, Durban
offers a range of high quality and fashionable
products with both a western and ethnic touch
Seda | Torino Fashion WeekDesigner logos
Seda | Torino Fashion WeekDesigner logos Seda | Torino Fashion Week
Physical Address:
Block A, The Fields, 1066 Burnett Street, Hatfield
0083
Information Centre:
0860 103 703 | info@seda.org.za | www.seda.org.za
seda.dsbd @seda_dsbd @seda_dsbd Seda
Department of Small Business Development
77 Meintjies Street, Sunnyside Pretoria 0097
Tel: (+27) 861 843 384 | Fax: (+27) 861 843 384 | sbdinfo@dsbd.gov.za
Department of Arts & Culture
Sechaba House, 202 Madiba Street, Pretoria
Tel: +27 (12) 441 3000 | Fax: +27 (12) 441 3699 | Email: info@dac.gov.zaYou can also read
