The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
Local Strategic Partnership   April 2009

The Sustainable Community
Strategy 2009 – 2021
The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
The Sustainable Community Strategy 2009 – 2021

Foreword

It gives me great pleasure to introduce the new Sustainable Community
Strategy for Rochford District.

This new strategy produced by the Local Strategic Partnership (LSP) has
included a diverse range of organisations and the public in its development. The
strategy gives all organisations a clear focus on the key priorities to be tackled
within the District. We are fortunate within the Rochford District to benefit from
beautiful landscapes, good standards of education, health and employment.
However, this does not mean that we can be complacent. The District does
have areas that don’t achieve as well as other areas and we need to tackle this.
We are also facing an ever increasing ageing population and whilst this is a
good thing we need to ensure that services are available to help people in later
life.

The Sustainable Community Strategy (SCS) has been produced by the Local
Strategic Partnership – a partnership of key Public, Private and Voluntary sector
organisations who have a duty to develop a long term vision and strategy for the
area that contributes to and influences the Essex wide Local Area Agreement
and the Local Development Framework for the District.

Councillor Terry Cutmore,
Chairman Rochford Local Strategic Partnership Executive.

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
Contents

Foreward                                             1

Introduction to the Sustainable Community Strategy   3

The Rochford Local Strategic Partnership             4

Delivery                                             5

Rochford Now                                         6

Our Priorities                                       8

Supporting the Ageing Population                     9

Fostering Greater Community Cohesion                 10

Strengthening the Third Sector                       11

Increasing Accessibility to Services                 12

Keeping Rochford Safe                                13

Encouraging Economic Development                     14

Promoting a Greener District                         15

Appendix 1:
Related Strategies and Plans                         16

Appendix 2:
Structure of Rochford Local Strategic Partnership    17

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
“Working in partnership to make our District a
place which provides opportunities for the best
possible quality of life for all who live, work and
visit here”

An Introduction to the Rochford
Sustainable Community Strategy
 The Rochford Sustainable              progress for a number of years         District have agreed to a basket
Community Strategy (SCS)               with a significant number of           of indicators that the LSP will
introduces the long term vision,       outcomes already achieved. The         seek to deliver as its contribution
aspirations and objectives for         LSP does not seek to duplicate         to the Essex Strategy.
the District of Rochford and its       this work but to add value by          In addition, individual
Local Strategic Partnership            concentrating on issues that can       organisations and the various
(LSP). The strategy was                only be effectively delivered by       partnerships have also agreed to
designed through consultation          partnership working and are not        sign up to targets within the
with the public, private, voluntary    currently being addressed              Essex LAA that meet their
and community sectors. It has          efficiently by organisations or        identified priorities and the
been developed with regard to          partnerships. During the period        needs of the local community.
national guidance and emerging         of the Rochford District SCS’          The strategy is in line with
national policy. This strategy         development the Essex Strategy         national commitments to create
provides a focus for all               and Essex Local Area                   Strong and Prosperous
organisations to work together         Agreement (LAA) have emerged           Communities, in regards to the
for the benefit of the whole           that agrees with Government the        development of local
community.                             priorities for Essex over the next     government and how local
The LSP recognises that much           three years. The LSP has had           people should be able to engage
work either by individual              the opportunity to input to this       much more in the decision
partners or through partnerships       document and where the issues          making process in their local
to address the needs and issues        identified at an Essex wide level      area.
of the District has been in            are also relevant to the Rochford

 There is a range of mechanisms, local, regional and national in place that is designed to support the work of
 the Sustainable Communities Strategy.
 Rochford Local Strategic Partnership (LSP): Brings together the views of the local public, private, voluntary and
 community sectors, to turn the vision of the Sustainable Community Strategy into a reality.
 Our Sustainable Community Strategy (SCS): Creates a long-term, sustainable vision to 2021.
 Local Area Agreement (LAA): A three year 'contract' between a local area (represented by the local authority
 and other partners through the Local Strategic Partnership) and central Government to deliver particular
 priorities as set out in its Sustainable Community Strategy.
 Local Development Framework (LDF): The new Planning Framework that sets out the spatial development
 within area.
 Comprehensive Area Assessments (CAA): The new assessment regime for local public services in an area.

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
About the Rochford Local Strategic Partnership
The Local Strategic Partnership    following large scale               support for elderly residents and
(LSP) is a non statutory multi-    consultation with the public and    people with disabilities.
agency partnership which brings    other organisations and             • The creation, development and
together, at a local level, the    agencies. The Community             extension of the Cherry Orchard
different parts of the private,    Strategy contained a large          Jubilee Country Park.
public, community and voluntary    number of actions that the public   • The delivery of 22 extra care
sectors. The Rochford LSP was      felt would help make Rochford a     units for elderly and frail elderly
established in 2002 and            better place. Since then the        residents.
produced its first Community       majority of these actions have      • The delivery of 5 supported
Strategy in 2004. The              been delivered or are ongoing       housing units for women and
Partnership is made up of an       items, these include;               children who have fled domestic
Executive Board consisting of                                          violence.
representatives of Rochford        • The Recruitment of Police         • The delivery of 6 supported
District Council, Elected          Community Support Officers          housing units for adults with
Members, Essex Police, Essex       who now provide high visibility     learning difficulties.
County Council, NHS South          foot patrols across Rochford        • The development of Rochford
East Essex, representatives of     District, providing support to      Hospital as the main mental
the third sector and local         police and increasing               health service for South East
businesses along with              reassurance to the community.       Essex.
representatives of the five        • A reduction of 32.9% in overall   • A new leisure centre, outdoor
thematic partnerships that         crime across the District. (as      courts and skate park facility in
support the delivery of the        measured by the British Crime       West Rayleigh.
Community Strategy.                Survey, the highest crime           • The refurbishment and
                                   reduction in the East of            improvement of the Rayleigh
Achievements from the First        England).                           Windmill that has enabled the
Community Strategy 2004            • The expansion of the              facility to be enjoyed and used
                                   Springboard Housing                 by the whole community.
The first Community Strategy for   Association Handyperson             • Development of the community
Rochford was published in 2004     scheme to include gardening         transport scheme.

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
2009
 2021
Delivery of the Sustainable Community
Strategy 2009 - 2021
The Rochford LSP through it’s        accountability and ensuring that     from the National Indicator Set
Executive Board and its thematic     delivery and performance are         supplemented by a range of
partnerships is determined that      monitored.                           Local Indicators. These will, in
the achievement of the                                                    the main be reported quarterly in
Sustainable Community                Partnerships will be reviewed        line with the Local Area
Strategy’s vision and its            and encouraged to improve            Agreement. Achievement will
identified priorities lead to real   following national best practice,    also be published in the annual
improvements in the overall          currently there are five thematic    report of the LSP which will be
health, well being and quality of    partnerships underpinning the        made available to partners,
life of all our communities. In      LSP, and the Executive Board         governing bodies, scrutiny
order to achieve this, the LSP is    will be reviewing the structure of   committees and the public,
committed to lead in improving       these groups and the structure       ensuring accountability.
partnership working and delivery     and governance of itself.
across the District. It is also      Performance will be monitored
committed to transparency,           by a suite of indicators drawn

The SCS has been developed from a robust evidence base of work. The full evidence base can be
found here. http://www.rochford.gov.uk. The information and data used comprises of, but is not
exclusive of the following;

• Rochford District Area Profile undertaken by Local Futures and commissioned by the LSP and the
  Planning Policy Department of the District Council to ensure synergy between the SCS and the LDF
• Joint Strategic Needs Assessment for Essex
• Strategic Assessment from the Crime & Disorder Reduction Partnership
• Work undertaken by Tribal for Rochford District Council’s Access to Services Strategy
• RRAVS Needs Assessment of the Voluntary and Community Sector in Rochford District
• The evidence base has created a joint understanding of the needs of the District now and in the
  years to 2021.

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
Rochford Now
Rochford District is situated in      pattern, with wards around           mortality rates for lung and
South East Essex within a             Rochford town centre and to the      breast cancer.
peninsula between the rivers          north of the District recording
Thames and Crouch and with            older average ages than those        Rochford District has a small but
the North Sea to the east. The        along the west border.               reasonably productive and
south of the District adjoins the                                          enterprising economy. Although
urban areas of Southend-on-Sea        The black and minority ethnic        the District does not record
and Castle Point. Much of the         (BME) population is relatively       significant levels of ‘high skills’, a
District’s 65 square miles is         evenly dispersed amongst the         solid foundation of basic and
designated as green belt and          urban settlements. The               intermediate skills underpins the
there are many miles of               estimated population by broad        local economy and supports a
attractive coastline and              ethnic group, 2004                   healthy share of knowledge-
nationally important areas of salt                                         driven jobs. This is backed up by
marsh                                 Rochford                             small-area data which shows
                                      White % 97.0                         that very few of the knowledge
The largest town, Rayleigh and        Mixed % 0.9                          workers in Rochford District
the other two main settlements        Asian or Asian British % 0.9         work in the area, as relatively
of Rochford and Hockley have          Black or Black British % 0.8         high proportions of people out-
good rail connections to London       Chinese or Other % 0.5               commute to parts of Basildon
and there is access to the A127       Source ONS                           and Chelmsford as well as
London-Southend Arterial Road                                              central London.
and then to the A13 and M25.          The Government’s standard
London Southend Airport is            measure of deprivation and           The comparatively small
primarily situated within the         inequality in England is the         economic scale, modest levels
District and the airport and          Index of Multiple Deprivation        of high skills and local
surrounding area are part of the      (IMD). The IMD covers a              competition may be undermining
Thames Gateway regeneration           number of aspects of deprivation     the sustainability of the Rochford
area.                                 including, disadvantage in           District economy. The direction
                                      education, income, employment,       of travel for the local economy is
In the 2001 census Rochford           health and housing. The District     not as positive as many other
District had a population of          is relatively affluent being 316th   local authorities in the UK,
approximately 79,000 people.          least deprived out of 354            resulting in Rochford District
The Office For National Statistics    districts. The District has          being ranked within the lowest
(ONS) 2007 mid year population        approximately 33,700 homes           quartile of local districts by its
estimates showed Rochford             and one of the highest               economic change score.
District as having a population of    proportions of owner-occupation
82,200. Compared to the East of       in the country at 86%. Social        Overall, Rochford District is a
England Rochford has fewer            housing comprises                    generally prosperous part of the
young children (0-4yrs), fewer        approximately 8%.                    country. Conversely, higher
young adults (19-31yrs) and                                                levels of deprivation are found in
overall more older adults (52-69)     Rochford District scores well for    some of the more rural parts of
and marginally more older adults      the health of its population and     the District.
aged 80yrs and over. The              this is supported by the Joint
population is among the older         Health Needs Assessment, this        Rochford District is home to a
local populations in Britain and      is despite having only average       relatively large number of
this is likely to increase with the   levels of physical activity.         families, raising the average
over 65 population predicted to       However, there are higher rates      household size. The District is
grow by 60% by 2029. There are        of hospital admission for cancers    well connected overall, largely
some local variations in this         and higher than East of England      due to its rail links and proximity

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
to London Southend Airport.            health. The index examined data        addressed through the Local
However, drilling down to lower        at local authority level, 408 local    Development Framework in
spatial levels reveals a stark         authorities were analysed in this      spatial terms and by the
divide between the urban and           survey. Data has been gathered         Economic Regeneration Group
rural areas in respect of the use      from sources including DEFRA,          of the LSP that has the private
of public transport, perhaps           the Met Office, the Department         sector and public sector
reflecting unequal transport           for Transport and the Halifax          agencies best able to support
provision across Rochford              house price database and the           this development.
District. This divide is               Office for National Statistics.
emphasised by data on access                                                  The Social aspects of the District
to services which again results        The LSP recognises that the            score well but the LSP
in a clear east-west, urban-rural      District does not exist in isolation   acknowledges that there are
divide.                                but has ‘placed’ itself in terms of    challenges at ward and sub
                                       its offer to its communities and       ward levels with lower skills
Overall, the combination of an         those of neighbouring authorities      levels, pockets of relative
attractive natural environment,        as part of South East Essex and        deprivation and a lack of
access to some good transport          the wider Thames Gateway               accessibility to facilities and
links and low levels of                area. There is a reliance on           services, partly through poorer
deprivation indicates a good           these more urban centres of            transport links in rural areas.
quality of life for local residents.   Southend and Basildon for jobs,        Whilst crime rates are low the
The Halifax survey 2008, which         recreation and leisure facilities      perception of and fear of crime
ranks areas for factors affecting      with a reciprocal reliance from        has been identified as an issue
quality of life, has placed            these areas on Rochford District       within our communities, which is
Rochford District seventh in           providing a quality of life,           already being and will continue
Great Britain as a choice of           residential accommodation,             to be addressed by the Crime
place to live. This is the 3rd         schools and open green spaces          and Disorder Reduction
annual survey conducted which          to visit for recreation in a more      Partnership. In addition with an
details those areas deemed to          rural setting. Within the Thames       increasingly ageing population
be one of the thirty best              Gateway strategy Rochford              there is a need to develop
locations in the country. The          District has positioned itself as      greater social cohesion between
survey tracks where living             the green part of the gateway          differing generations existing
standards are highest in Great         and will seek to fulfil that role      within our communities.
Britain by ranking local               and balance that against the
performance across key                 need to develop greater support
indicators; covering the labour        for its small entrepreneurial
market, the housing market, the        workforce and niche markets
environment, education and             where appropriate. These will be

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
Supporting the Ageing Population
Fostering Greater Community Cohesion

                              Strengthening the Third Sector
  Increasing Accessibility to Services

             Keeping Rochford Safe

    Encouraging Economic Development

                                   Promoting a Greener District

Our Priorities 2009 - 2021
The Sustainable Community          performance of, undertaking or    • Keeping Rochford Safe
Strategy process has provided      supporting work in other areas.   • Encouraging Economic
the LSP with the knowledge and                                         Development: Skills,
understanding of the issues that   • Supporting the Ageing             Employment and Enterprise
have been identified in our          Population                      • Promoting a Greener District
District as the priorities for     • Fostering Greater
consideration and action.            Community Cohesion              An Action Plan will be developed
The LSP will concentrate on the    • Strengthening the Third         annually that will performance
following seven key areas over       Sector                          monitor projects, activity and
the next three years, we will      • Increasing Accessibility to     actions that relate to these
however also be managing the         Services                        seven identified priorities.

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The Sustainable Community Strategy 2009 2021 - Local Strategic Partnership April 2009 - Rochford ...
Supporting the Ageing Population
Our objective is to ensure that      ways they feel able to access          living, a range of services from
older people in Rochford District    them.                                  all sectors will be increasingly
are able to live independent lives                                          needed to assist the growing
for as long as possible and          Older people have told us that         number of older people to live
receive high quality services        they want to stay in their homes       healthy, safe and fulfilling lives.
when they need them.                 as long as possible; this is an        There is work to be done to
                                     issue that is particularly pertinent   ensure people have the
Rochford District has the highest    to the subject of housing              information available to them so
life expectancy in Essex at 80.3     provision. It is important that        they can take advantage of
years although there are             housing is designed to be              services they are entitled to and
variances within the District and    flexible to changes in people’s        where there are currently gaps
it is predicted that between 2007    circumstances, therefore it will       in provision that the LSP
and 2029 the population of over      be a requirement within the            provides additional help and
65 year olds is expected to grow     District that homes meet the           support to fill these gaps.
by 60%. At the same time the         ‘Lifetime Homes Standard’,
number of people under 45 will       ensuring homes can be adapted          To achieve the above and meet
reduce, this will have an affect     to meet changing needs, for            the targets set by National and
on the types of services that will   example, by having staircases          Local Indicators the LSP will
be needed and the way they will      that are wide enough to                “have regard to” and be
be delivered to enable people to     accommodate a chairlift. In            measured by performance in
access services they need in         addition, to support independent       respect of the indicators below.

National Indicators (NI)

NI 8     Adult participation in sport and active recreation
NI 120   All-age all cause mortality rate
NI 141   Percentage of vulnerable people achieving independent living
NI 123   Stopping smoking

Local Indicators (LI)

LI 2.1 People over 65 who say that they receive the information, assistance and support needed to
       exercise choice and control to live independently

Examples of our work

• Telecare Service
• Blues Body Care ‘Fit for Life’ Programme
• Adult Community Learning Voucher scheme
• Springboard Handyman and Gardening scheme

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Fostering Greater Community Cohesion
Our objective is to make              and disorder a perception that        make Rochford District a place
Rochford District a place where       the LSP and it’s partners will        where residents have a sense of
residents have a sense of             address through greater               belonging in their communities,
belonging in their communities.       community engagement and              have the opportunity to
To enable residents to have the       various community projects.           participate in civic life and where
opportunity to participate in civic                                         inequalities are reduced. In the
life and to reduce all inequalities   Our District will grow and            BVPI survey 23% of respondents
within our communities.               develop between 2001 and              felt they would like to have more
                                      2021, the East of England Plan        influence in decision making
Sustainable and inclusive             requires that 4,600 additional        locally and 71% felt they couldn’t
communities where people have         dwellings are built in the District   do this at present. We need to
pride in the place they live helps    and we need to ensure that            encourage and increase the
create a good quality of life.        developments are planned that         numbers of people volunteering
There are currently ‘sticking         meet local housing need and are       and to increase the number of
points’ between the differing         well related to infrastructure,       intergenerational activities and
generations within our                community facilities and play         projects. We will also facilitate
communities. There is a               space enabling new residents to       innovation in the local
perception of anti-social             integrate into their new              democracy processes.
behaviour and a fear of crime         community. We will endeavour to
 National Indicators (NI)

 NI 8    Adult participation in sport and active recreation
 NI 6    Participation in regular volunteering

 Local Indicators (LI)

 LI 7.2 Feeling safe

 Examples of our work

 • Expansion and development of the Rochford District Neighbourhood Watch Scheme
 • Further development and District wide provision of the STAR project
 • Rochford District Citizen of the Year
 • Open Arts project
 • Sails in the Wind project encouraging public participation & volunteering
 • DisabledGo
 • Rochford District Sports Awards and Sports Festival
 • Activerochford Community Activity Network

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Strengthening the Third Sector
Our objective is to support and     social care, young people’s          income of 80% of voluntary
encourage the development of a      activities, work placements,         groups is less than £10,000 per
vibrant Third Sector.               training and transport. The exact    year and the lack of
The Third Sector includes           number of Third Sector               collaborative working with other
voluntary and community             organisations within the District    Third Sector organisations has
organisations, charities, social    is unknown although Rochford         led to closures. Work needs to
enterprises, cooperatives and       and Rayleigh Association of          be done to educate groups to
mutuals. The Office of the Third    Voluntary Services (RRAVS) has       develop their volunteers in order
Sector and significant funding      approximately 90 members.            to improve and sustain their
encourages organisations to         However a needs assessment           organisation. The LSP will be
develop their capacity, the Quirk   survey undertaken in 2006            working closely with the Third
Review and developing               identified that half of RRAVS        Sector and through support and
Community Asset transfer            members had not undertaken           additional funding it will ensure it
continues this process. This        training or development or           is in a more robust position to
enables the Third Sector to         sought funding. The average          provide these services.
provide a diverse range of          volunteer age is over 50, there is
services to the community from      a shortage of volunteers, the

National Indicators (NI)

NI 6 Participation in regular volunteering
NI 7 Environment for a thriving Third Sector
NI 135 Support for Carers
NI 11 Engagement in arts

Local Indicators (LI)

LI 7.2 Feeling safe

Examples of our work
• Funding for Third Sector developed via Chief Officer for RRAVS
• Laptop project
• Community Transport
• Sails in the Wind project encouraging public participation and future volunteering
• The annual Rayleigh Arts Festival
• Young Carers Scheme run by Rochford and Rayleigh Association of Voluntary Service

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Increasing Accessibility to Services
Our objective is to reduce                   within easy reach. Transport               facility are also able to access
inequalities in service provision            links within the District suffer           our services.
and add extra value through a                from congestion and public
holistic approach to ensure that             transport links are poor outside           Public sector agencies are
rural communities and those at               of the urban areas, this will              tasked with providing equitable
particular disadvantage have                 require all service providers to           access to services and
access to all services.                      work collaboratively to take               increasing efficiency, in rural
                                             services to the more remote                areas this is a particular
People’s expectation of being                rural areas.                               challenge where relatively low
able to access services at a time                                                       populations make delivering
and place that suits them has                The District has high levels of            services less cost effective. The
changed. From research                       phone and internet connectivity            LSP will encourage both
undertaken we know that                      with a population that regularly           statutory and Third Sector
residents in Rayleigh have 100%              uses the internet from home and            agencies to work collaboratively
access to essential services.1               the work place. Service                    to provide, where needed,
Elsewhere access to services                 providers are able to make                 services where direct provision
declines and in the more rural               services available online,                 is not cost effective.
parts of the District there are              however, we must ensure that
relatively few essential services            those who do not have this
1
    Essential services defined as post offices, banks, doctors, council services within 2km

    National Indicators (NI)

    NI 120       All-age all cause mortality rate
    NI 163       Proportion of population aged 19-64 for males and 19-59 for females qualified to at least
                 Level 2 or higher
    NI 164       Proportion of population aged 19-64 for males and 19-59 for females qualified to at least
                 Level 3 or higher

    Local Indicators (LI)

    LI 5.1      Access to Services
    LI (NI 165) Proportion of population aged 19-64 for males and 19-59 for females qualified to at least
                Level 4 or higher

    Examples of our work
    • Activity Sessions for children and adults with special needs at the Warehouse
    • Increasing the number of and service provision of Children Centres
    • School Holiday Disability Play Scheme
    • Develop the use of mobile services in rural areas, Healthy Chance

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Keeping Rochford Safe
Our objective is to ensure that      crime reduction in 2007/08. In       areas in which they are not
our communities feel safe and        contrast to such statistics,         meeting their required targets,
that their fear of crime and their   results of the latest Local          this enables decisions around
perception of crime decreases.       Government User Satisfaction         where targeted resources are to
                                     Survey (LUGSS) show                  be allocated to be made
In 2006, a review of the Crime       perception of anti-social            promptly. This process also
and Disorder Act 1998, sought to     behaviour in Rochford as being       demonstrates where issues
strengthen the process of the        ranked 5th out of 15 similar         have emerged that require some
requirement to produce a             Local Authorities. It is also        long term and preventative
detailed audit of crime, through     recorded that local residents        measures to be put in place,
consultation with key agencies       display disproportionate levels of   such as domestic abuse where
and the wider community, to use      fear of crime compared to actual     additional LSP educational and
the findings to identify strategic   crime statistics. This suggests      awareness projects have been
priorities and set targets and       that perception and the fear of      funded.
performance measures. This           crime is an issue within our
resulted in each Crime and           communities, the LSP in
Disorder Reduction Partnership       partnership with the CDRP
(CDRP) producing a Strategic         address this.
Assessment.
                                     Performance monitoring allows
Rochford District CDRP has           the CDRP to identify current
been the best performing CDRP        patterns and trends within the
in the East of England, achieving    crime and disorder agenda and
an unprecedented 32.9% in            they are able to quickly identify

 National Indicators (NI)

 NI 17     Perceptions of anti-social behaviour
 NI 18     Adult re-offending rates for those under probation supervision
 NI 20     Assault with injury rate
 NI 39     Rate of Hospital Admissions for Alcohol Related Harm per 100,000 population
 NI 111    First time entrants to the Youth Justice System aged 10-17
 NI 115    Substance misuse by young people

 Local Indicators (LI)

 LI 7.1 Repeat incidents of domestic violence
 LI 7.2 Feeling Safe

 Examples of our work

 •   Neighbourhood Watch funded co-ordinator to improve the scheme
 •   Teen Shelters around the District
 •   Sanctuary and Careline schemes for victims of domestic abuse
 •   Women’s Safety Worker supporting the Integrated Domestic Abuse Programme
 •   Youth diversion and education projects: Firebreak, Crucial Crew, Road Runner, Teen Café, Anti
     Bullying and Domestic Abuse workshops, Alcohol and Substance misuse workshops, Leadership in
     the Community Sports Awards, Hyper

                                                    13
Encouraging Economic Development
Our objective is to encourage a      available to employers who take     encourage and support a growth
thriving and enterprising local      this route.                         in high value jobs.
economy that has high levels of      At present 48% of Rochford’s        The potential for inward
skills, sustainable businesses       employed commute out of the         investment is limited due to
and increased employment             District to work. The Office for    geography, transport
opportunities.                       National Statistics (ONS) Annual    infrastructure and rurality. The
                                     Population Survey (2007)            LSP will encourage small
Rochford has lower numbers of        showed that 39,200 Rochford         business creation and growth as
residents (of working age)           residents were in employment.       part of a sustainable community,
qualified to NVQ level 3 and         The ONS Annual Business             particular attention will be paid to
above than regional and national     Inquiry showed that there were      businesses that generate high
averages. Almost 19% of the          19,000 jobs in the District over    skill, high wage employment to
working age population have no       the same time period. The           increase overall productivity and
qualifications which is              average household wage in           generate wealth for the local
significantly higher than regional   Rochford (£28,725) higher than      economy.
and national averages (Annual        the average for the workplace
Population Survey 2007). We          (£24,009) (Source: ASHE 2007),
need to encourage the take up        this would indicate that the more
of Train 2 Gain provision by         highly skilled residents commute
raising awareness of funding         out of the area to achieve higher
and support services that are        wages, we therefore need to

Examples of our work

• Rochford in Business Initiative
• Eco-enterprise centre
• Back to Work Skills Programme

National Indicators (NI)

NI 163      Proportion of population aged 19-64 for males and 19-59 for females qualified to at least
            Level 2 or higher
NI 164      Proportion of population aged 19-64 for males and 19-59 for females qualified to at least
            Level 3 or higher
NI 166      Median earnings of employees in the area
NI 171      New Business registration rate

Local Indicators (LI)

LI (NI 165) Proportion of population aged 19-64 for males and 19-59 for females qualified to at least
            Level 4 or higher

         Skills, Employment and
                 Enterprise
                                                    14
Promoting a Greener District
Our objective is to address the      because of past human activity       The increased demand for
causes of climate change at a        and the inherent inertia in the      development, population and
local level for the benefit of       climate mechanism.                   lifestyle changes will increase
those that live, work in and visit                                        the District’s vulnerability to the
the District                         Temperatures will continue to        effects of climate change.
                                     rise for approximately 40 years
There is scientific consensus        as will sea levels for more than a   As an LSP we should take steps
that man-made greenhouse gas         century. It is therefore vitally     to ensure that potential risks to
emissions drive climate change,      important for all LSP partners to    people, the environment,
the effects are potentially          pursue actions of adaptation and     property and businesses in the
irreversible. Various mediums        mitigation in the future. The        District are minimised. Our own
have addressed the subject and       need for change is vital for         impacts as separate partners
our everyday behaviours have         Districts in Essex, because not      are minimised and we recognise
been influenced for the better.      only is the county low lying,        and realise the opportunities that
The inevitable consequences of       being situated within the Greater    may arise due to the effects of
climate change will continue to      Thames Estuary; it is also one of    climate change (where they do
occur for the next few decades       the driest parts of the UK.          not worsen the impact on others).

 National Indicators (NI)

 NI186    Per capita reduction in CO2 emissions in the LA area
 NI188    Planning to adapt to climate change
 NI191    Residual household waste per household
 NI192    Percentage of household waste sent for reuse, recycling and composting.
 NI 197   Improved local biodiversity
 NI 195   Improved street and environmental cleanliness

 Local Indicators (LI)

 LI 10.1 Progressing the Living Landscapes Vision

 Examples of our work

 • Rochford District Council Climate Change Strategy adopted
 • Continue to improve recycling performance
 • National Indicator County working groups e.g. NI188 EPACC
   (Essex Partners Adapting to Climate Change)
 • Encouraging more sustainable travel options e.g. Greengrid, Travelbudi
 • Promotion of renewables and minimising use of resources
 • Improving environmental performance of residential and commercial development
   across the District
 • Minimise the climate change impacts of those who live in, work in and visit the District

Outlined are the seven areas the LSP will focus upon. The SCS Action Plan will further demonstrate
how the identified priorities will be addressed and will include Specific, Measurable, Achievable,
Realistic and Timely (SMART) targets. The process and actions will be regularly reviewed to reflect and
adapt to any changing priorities and trends within our communities.

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Appendix (1)
Related Strategies and Plans
(The following Strategies and Plans were up to date at the time of preparation of the Sustainable
Community Strategy but should be checked for relevance subsequently).

• Essex Partnership
• Rochford District Council Statement of Place
• Local Futures
• Rochford District Council – Housing Strategy
• Rayleigh, Rochford and District Association for Voluntary Service
• Rochford District Council – Review of Global Warming Agenda
• Rochford District Council – Economic Development Strategy:
• The Rochford Compact:
• Rochford District Council – Environmental Policy
• Rochford District Council – Local Development Framework:
• Rochford Crime and Disorder Reduction Partnership – Annual Partnership Plan
• Thames Gateway South Essex
• South East Essex NHS Rochford Joint Strategic Assessment
• Rochford Crime and Disorder Reduction Partnership – Strategic Assessment
• Children and Young People’s Strategy

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LSP EXECUTIVE
                                                                                   *Joint with Castle Point

                                                      Crime &                Employment and
      Community                                                                                          *Health &
                          *Children’s Trust           Disorder                    Skills
     Involvement                                                                                         Wellbeing
                               Board                 Reduction                 (Enterprise)
        Group                                                                                           Partnership
                                                     Partnership                 Group

    Strengthening the     Emotional Health         *Prolific & Priority                                 Healthy Living
       Third Sector                                 Offender Group
                                                         (PPO)
                               Parenting                                                                Mental Health

                                                   *Domestic Abuse
                           Integrated Youth          Panel (DAP)                                     Independent Living

                          Integrated Working       *Drug & Alcohol
                                                   Reference Group
                                                       (DARG)

                                                   Our Priorities

 Supporting        Fostering       Increasing         Keeping             Encouraging     Promoting a         Strengthening
the Ageing          Greater       Accessibility       Rochford             Economic         Greener              the Third
Population        Community       to Services          Safe               Development       District              Sector
Acknowledgements
Original artworks by OPEN ARTS participants:
Open Arts is funded by South Essex Partnership NHS Foundation Trust, East of England Development
Agency and NHS South West Essex.

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