Innovate Reconciliation Action Plan Oct 2018 - Oct 2020

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Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
PREAMBLE                                                                                        ABOUT THE COVER
David Jones acknowledges                                                                        Jeremy Donovan is a master storyteller
Australia’s First Nations peoples,                                                              dedicated to sharing the wisdom and
particularly the Traditional                                                                    knowledge of the oldest living culture on earth.
Custodians of the lands on which
our stores are located, where some                                                              A proud Kuku-Yalanji man from Far North
of our products are sourced and the                                                             Queensland, Jeremy is a celebrated
communities in which we operate.                                                                performer, keynote speaker and artist with
                                                                                                a growing reputation on the world stage.
We pay our respects to their Elders,
past, present and emerging, and                                                                 Jeremy’s artwork has gained particular
also recognise those Aboriginal and                                                             acclaim in the United States and he is
Torres Strait Islander peoples who                                                              often described as one of Australia’s most
make an important contribution to                                                               collectable young Aboriginal artists.
David Jones’ continued success.                                                                 His dynamic work is a modern expression of
As one of Australia’s oldest                                                                    his love of deep-rooted, traditional stories
companies, David Jones has an                                                                   and is the gateway to connecting with his
important role to play in promoting                                                             ancestors.
reconciliation between Australia’s                                                              Tasked with visually representing the David
First Nations peoples and the                                                                   Jones reconciliation journey through his
broader community, to support the                                                               traditional art, Jeremy has created a painting     Jeremy Donovan,
elimination of discrimination against                                                           symbolic of the two values underpinning the        Artist and ALNF Ambassador.
Aboriginal and Torres Strait Islander                                                           David Jones Reconciliation Action Plan —
peoples and promote increased                                                                   responsibility and collaboration.
awareness about Aboriginal and
Torres Strait Islander cultures,                                                                The hands signify the foundation and history
traditions and stories.                                                                         of David Jones’ 180-year-old business.

                                                                                                Gold, although not traditionally used in
                                                                                                Aboriginal art, also reflects David Jones’
                                                                                                emphasis on excellence and distinction.
                                                                                                More personally for Jeremy, it’s a reminder
                                                                                                of Cathy Freeman’s momentous gold medal
                                                                                                victory at the 2000 Sydney Olympics — an
                                                                                                historic moment for Australia and, in his view,
                                                                                                for reconciliation.

                                        Mimili Community in the APY Lands of South Australia,
                                                  where ALNF is delivering its EL&L program.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
MESSAGE FROM                                                                         MESSAGE FROM
DAVID JONES CEO                                                                      RECONCILIATION AUSTRALIA
I am pleased to introduce David Jones’s        I look forward to working alongside   Reconciliation Australia is delighted to      We wish David Jones well as it explores
2018 – 2020 Reconciliation Action Plan         our team and our partners as we       welcome David Jones to the Reconciliation     and establishes its own unique approach
(RAP). This is the first RAP for David         take these important steps toward     Action Plan (RAP) program by formally         to reconciliation. We encourage David
Jones and is a significant step in our         reconciliation together.              endorsing its inaugural Innovate RAP.         Jones to embrace this journey with
reconciliation journey.                                                                                                            open hearts and minds, to grow from
                                                                                     As a member of the RAP community,             the challenges, and to build on its
I believe that we can use our strength as                                            David Jones joins over 1,000 dedicated        successes. As the Council for Aboriginal
an iconic Australian company to reduce         David Thomas                          corporate, government, and not-for-           Reconciliation reminded the nation in its
the unacceptably wide gap that exists          CEO                                   profit organisations that have formally       final report:
between Aboriginal and Torres Strait           David Jones Pty Limited               committed to reconciliation through the
Islander Australians and other Australians.                                          RAP program since its inception in 2006.      “Reconciliation is hard work
Our brand and national footprint of stores                                           RAP organisations across Australia are        —it’s a long, winding and corrugated road,
provides us with a unique opportunity to                                             turning good intentions into positive         not a broad, paved highway. Determination
play a meaningful role in achieving true                                             actions, helping to build higher trust,       and effort at all levels of government and
reconciliation.                                                                      lower prejudice, and pride in Aboriginal      in all sections of the community will be
                                                                                     and Torres Strait Islander cultures.          essential to make reconciliation a reality.”
As part of this journey we must celebrate
the unique contribution that Aboriginal                                              Reconciliation is no one single issue or      On behalf of Reconciliation Australia,
and Torres Strait Islander cultures make                                             agenda. Based on international research       I commend David Jones on its first RAP,
to our society today and acknowledge                                                 and benchmarking, Reconciliation              and look forward to following its ongoing
that our country is made stronger by our                                             Australia defines and measures                reconciliation journey.
Aboriginal and Torres Strait Islander roots.                                         reconciliation through five critical
                                                                                     dimensions: race relations; equality and
Our first Reconciliation Action Plan                                                 equity, institutional integrity; unity; and
focuses on education. We will achieve our                                            historical acceptance. All sections of the
RAP objectives through supporting our                                                community—governments, civil society,
charity partners in improving educational                                            the private sector, and Aboriginal and        Karen Mundine
outcomes for Aboriginal and Torres Strait                                            Torres Strait Islander communities—have a     Chief Executive Officer
Islander communities, and educating                                                  role to play to progress these dimensions.    Reconciliation Australia
our employees and customers on the
significance of Aboriginal and Torres                                                The RAP program provides a framework
Strait Islander cultures, traditions and                                             for organisations to advance reconciliation
stories in a respectful manner.                                                      within their spheres of influence. This
                                                                                     Innovate RAP provides David Jones with
                                                                                     the key steps to establish its own unique
                                                                                     approach to reconciliation. Through
                                                                                     implementing an Innovate RAP, David
                                                                                     Jones will develop its approach to driving
                                                                                     reconciliation through its business
                                                                                     activities, services and programs,
                                                                                     and develop mutually beneficial
                                                                                     relationships with Aboriginal and Torres
                                                                                     Strait Islander stakeholders.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
OUR BUSINESS
Our vision is to be Australasia’s premium    David Jones operates 46 department            Since August 2014, David Jones Pty
lifestyle retail destination, bringing the   stores in and around Sydney, Melbourne,       Limited has been a wholly-owned
best of the world together in one place      Brisbane, Adelaide, Perth, Canberra,          subsidiary of Woolworths Holdings
underpinned by a strong private label        Newcastle and Wollongong. With the            Limited (WHL), which is headquartered
and premium food offer.                      exception of our first international store    in South Africa and listed on the
                                             in Wellington (New Zealand) all David         Johannesburg Stock Exchange. WHL also
David Jones is uniquely positioned in the    Jones stores operate on Aboriginal lands.     owns and operates Country Road Group,
Australasian market, with a loyal customer   David Jones employs approximately 7,800       comprising Country Road, Mimco, Politix,
base and a range of products and brands      people, including 44 employees who            Trenery and Witchery, with some functions
across womenswear, menswear and              identified as Aboriginal and/or               such as the People function servicing both
childrenswear; shoes and accessories;        Torres Strait Islander peoples in our first   David Jones and Country Road Group.
fragrances and beauty; homewares,            diversity survey, conducted in partnership
furniture and appliances; and a growing      with Diversity Council of Australia in        While this Reconciliation Action Plan
premium food offer.                          August 2017.                                  outlines David Jones’ commitments for
                                                                                           the period between October 2018 and
Our core focus is to provide our customers   The majority of our employees work in         October 2020, implementation will be
with exceptional service and experiences,    customer-facing positions across our          managed by teams from across David
supported by world class systems and         stores network, supported by a store          Jones and Country Road Group with some
people. To achieve this vision, we need      management team in each location and          of the initiatives to be implemented across
to: inspire our teams to work together       regional support functions. In addition, 80   the Australian business for increased,
and contribute to our collective success;    employees work in our Online Fulfilment       scale and impact. This plan also serves as
inspire our people by enabling and           Centre and warehouse in Western Sydney,       the foundation for a future regional plan,
empowering individuals to grow; and          and a further 600 people work in our          inclusive of WHL Australasia, David Jones
inspire our community by creating positive   Support Centre offices, between Sydney’s      and Country Road Group.
social impact for a better tomorrow.         CBD and suburban Melbourne.
                                             David Jones’ Executive Committee
                                             comprises of our CEO, David Thomas
                                             and his direct reports.

                                                                                                                                         Taken from a visit to see ALNF’s EL&L program in action.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
OUR VISION FOR RECONCILIATION
                                         Our vision for reconciliation is a society    -	Leveraging the power of our brand
                                         with equal access to education and               and standing in the community to
                                         employment opportunities for Aboriginal          raise awareness about reconciliation
                                         and Torres Strait Islander and non-              and connect our customers and
                                         Indigenous peoples.                              employees with Aboriginal and Torres
                                                                                          Strait Islander cultures, peoples and
                                         We will achieve this vision by:                  communities, in a culturally-sensitive
                                                                                          manner;
                                         -	Establishing formal, mutually beneficial
                                            relationships with First Nations peoples   -	Providing information to build capacity
                                            of Australia;                                 of our executive and management
                                                                                          teams, to drive more effective
                                         -	Recognising the unique contribution           engagement with our Aboriginal and
                                            that Aboriginal and Torres Strait             Torres Strait Islander customers,
                                            Islander values make to Australian            employees and suppliers; and
                                            society. Celebrating the richness and
                                            resilience of Aboriginal and Torres        -	Ensuring that there are no barriers to
                                            Strait Islander cultures, traditions          Aboriginal and Torres Strait Islander
                                            and stories, which pre-date European          peoples or businesses seeking to
                                            settlement by millennia;                      work with David Jones.

 The David Jones team participating in
ALNF’s “Literacy is Freedom” campaign.
                                         David Thomas, CEO David Jones with Kenmore Park community in the APY Lands.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
OUR RECONCILIATION JOURNEY
As a long-standing member of the               The development and implementation            To ensure our staff are aware of the
Australian community, David Jones has          of our RAP has been integrated into our       importance of reconciliation in Australia
both a strong sense of the history we share    Good Business Journey: the plan that          we held our first National Reconciliation
with the country and the contemporary          outlines how we will meet our vision          Week (NRW) event at our support centre
values that shape our society today, such      to become one of the world’s most             to educate our support centre team on
as the federal government’s Closing the        responsible retailers. As part of our Good    NRW’s purpose and to bring attention to
Gap strategy, constitutional recognition       Business Journey, we developed plans          some of the inequalities around literacy
for First Nations’ Australians and             to continually reduce our environmental       levels in Aboriginal and Torres Strait
reconciliation.                                footprint and create positive change for      Islander communities. To ensure the
                                               people working along our supply chain and     message was also shared amongst our
Given heightened awareness about these         communities impacted by our operations.       customers and store team members,
(and other) issues that seek to address        We have also increased our investment         we had our staff wearing badges during
inequality between Aboriginal and Torres       in programs that aim to help David Jones      NRW. To raise funds for ALNF we created
Strait Islander peoples and non-Indigenous     become more inclusive of people from all      a bespoke designed product with 100%
Australians, we recognise that David           backgrounds, including Aboriginal and         of proceeds being donated, plus donated
Jones has an important role to play in         Torres Strait Islander peoples.               20% percent of our book sales from
promoting reconciliation that supports                                                       20 May – 10 June 2018 and we also ran
meaningful change for Australia’s First        Launching our Reconciliation Action           a customer facing in-store campaign to
Nations’ peoples. We also recognise that       Plan is our next step in our reconciliation   raise public awareness.
David Jones has a unique opportunity to        journey. To date, we have had a 3 year
leverage our brand to establish mutually       partnership with the Australian Literacy      The 2018 NAIDOC Week theme,
beneficial relationships with Aboriginal       and Numeracy Foundation (ALNF) to             “Because of her we can” came to life
and Torres Strait Islander peoples in the      support Aboriginal and Torres Strait          in our two flagship stores where David
communities where we operate and to            Islander children and their families. ALNF    Jones Emerging Designer, Lyn-Al Young
connect our customers and employees            is dedicated to raising language, literacy    created bespoke silk hand painted scarves
with First Nations’ communities in a           and numeracy standards in Australia,          that were sold exclusively in David Jones
culturally-sensitive manner.                   particularly in Aboriginal and Torres         over the NAIDOC Week period. Various
                                               Strait Islander communities. David Jones      business units such as merchandise,
This is our first Reconciliation Action Plan   is helping ALNF raise funds to expand         non-trade procurement, events and PR
(RAP). It has been developed under the         some of their programs, including an          came together to empower and up skill
guidance of advisors from Aboriginal and       Early Language and Literacy Program           the emerging designer and on board her
Torres Strait Islander communities, by our     for school-age children in Western            as a supplier to David Jones.
RAP Steering Committee and reviewed            Sydney, Taree and APY Lands. Our
by employees from across the business,         CEO and Indigenous Advisor recently           David Jones has worked with master
including two employees who identify           went to the APY Lands to see firsthand        storyteller Jeremy Donovan, a proud
as Aboriginal and/or Torres Strait Islander    and understand the contribution ALNF          Kuku-Yalanji man from Far North
peoples. Some of these employees have          programs are making to the communities        Queensland, to help create a traditional
offered feedback and subsequently              in the region.                                artwork that will be used on a David Jones
volunteered to sit on our                                                                    Gift Card and the front cover of the RAP.
RAP Working Group.
                                                                                             The work is visually representing the David
                                                                                             Jones reconciliation journey. The painting
                                                                                             is symbolic of two values at the centre of
                                                                                             David Jones’ Reconciliation Action Plan
                                                                                             — responsibility and collaboration.

                                                                                                                                           David Jones Emerging Designer, Lyn-Al Young.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
Our goal
        is to promote
       and celebrate
      the richness of
      Aboriginal and
Torres Strait Islander
              cultures,
            values and
             histories.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
OUR TEAM                                                                             INDIGENOUS ADVISOR
         Our RAP has been framed by our RAP Steering Committee, reviewed by our employees     David Jones is honoured that                - 	Supporting the RAP Working Group
         from across the business and advisors from Aboriginal and Torres Strait Islander     Adam Goodes, of Adnyamathanha and               with implementation and reporting
         communities, and endorsed by David Jones CEO and Executive Committee.                Narunnga descent, former Australian             of the RAP;
                                                                                              of the Year and David Jones’ Brand
         It will be implemented by teams from across David Jones and WHL Australasia under    Ambassador, has agreed to act as an         -	Helping the business to develop
         the management of the Head of Strategy and Office of the CEO and the Inclusion and   Indigenous Advisor to the business             programs that support Aboriginal
         Engagement Advisor with support from our RAP Working Group and RAP Champions         through the formative stages of our            and Torres Strait Islander peoples and
                                                                                              reconciliation journey.                        businesses; and

                                                                                              The key objective of this engagement is     -	Representing David Jones in dealings
                                                                                              to build capacity amongst executives,          with Aboriginal and Torres Strait
                                                                                              managers and employees across the              Islander employees, suppliers,
                                 David Thomas                                                 business, by:                                  communities and organisations.
                                CEO David Jones
                                                                                              -	Advising the business in relation to
                                                                                                 reconciliation and the RAP;
                                                                         Indigenous Advisor
                                                                                              - 	Advising the CEO and the RAP Steering
                                                                                                  Committee;
         Head of Strategy and                     RAP Steering
          Office of the CEO                        Committee

            Inclusion and                    Rap Working Group (RWG)
         Engagement Advisor                     and RAP Champions         Key Indigenous
                                                                           Counsellors

     Community
Investment Specialist

                                                                                              ALNF’s EL&L program in the classroom at Indulkana Anangu School.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
KEY INDIGENOUS
COUNSELLORS
There are a number of external
stakeholders and key representatives
from Aboriginal and Torres Strait Islander
communities and groups that are able
to provide advice on relevant Aboriginal
and Torres Strait Islander affairs. These
stakeholders will support our RAP Steering
Committee and RAP Working Group with
implementation and reporting of our
RAP. It is planned that the Key Indigenous
Counsellors will be drawn from Aboriginal
and Torres Strait Islander external experts
who have assisted David Jones in the
development and planning of its RAP.

RAP STEERING
COMMITTEE
This group comprises of senior executives                                  RAP WORKING GROUP
from across the business, as listed below,
and is responsible for the overall strategic
direction of the RAP. As the Steering
                                               Making sock puppets for     AND RAP CHAMPIONS
                                               ALNF’s literacy programs.
Committee is also accountable for
achievement of targets set out on the RAP,                                 This group consists of employees drawn      delivery of initiatives that need to be
this group will meet every 4-6 months to                                   from across the business who have           escalated to the RAP Steering Committee.
oversee implementation.                                                    volunteered to sit on the RAP Working       Currently, two Aboriginal and Torres
                                                                           Group (RWG). The RAP Working Group          Strait Islander employees sit on the RAP
-   CEO of David Jones                                                     reports into the Steering Committee and     Working Group but our aim is to increase
-   Head of Strategy and Office of the CEO                                 is responsible for supporting, advocating   participation from our Aboriginal and
                                                                           for and engaging with the implementation    Torres Strait Islander employees with
-   General Manager People David Jones                                     of various elements of the RAP. Members     the RWG, in time.
-   Retail Director                                                        of the RWG will be expected to support
                                                                           education and awareness campaigns in        Members of the RAP working group will
-   Regional Head of Sustainability                                        stores and support centre respectively.     also be able to nominate themselves to be
                                                                                                                       part of the RAP champions’ project team
-   Regional General Counsel
                                                                           The group will convene up to six times      responsible for engaging staff around
-	Regional Head of Corporate                                              a year to review the status of actions,     specific projects e.g. the RAP launch and
   Communications                                                          agree on upcoming priorities and discuss    National Reconciliation Week events.
                                                                           any risks or issues that might impact the
-   General Manager of Marketing
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
OUR RECONCILIATION ACTION PLAN                                                                                                                      ACTION 3 - Raise internal and external awareness of our RAP to promote reconciliation across our
                                                                                                                                                                     business and sector.

                                                                                                                                                    TIMELINE         RESPONSIBILITY                       DELIVERABLE
Based on the values of our founder and successive custodians of the brand, David Jones has made a
                                                                                                                                                    from Oct 2018    Head of Corporate Communications     Publish RAP on David Jones’ website.
meaningful contribution to the community since 1838, when our first store opened in Sydney. While the
primary objective of our RAP is to help realise our vision for reconciliation, our RAP will also shape                                              Oct 2018         Head of Strategy & Office of the CEO Launch RAP.
David Jones’ future role in the community.                                                                                                          Oct 2018         Head of Strategy & Office of the CEO Mark the launch of our RAP with an event for executives and employees, our RAP Working
                                                                                                                                                                                                          Group, representatives from Aboriginal and Torres Strait Islander communities and other
                                                                                                                                                                                                          external stakeholders.
                                                                                                                                                    from Oct 2018    Head of Strategy & Office of the CEO Promote reconciliation through ongoing active engagement with all stakeholders.
1 RELATIONSHIPS                                                                                                                                     from Oct 2018    Head of Corporate Communications     Define key messages and channels to raise awareness of the RAP.
                                                                                                                                                    from Oct 2018    Head of Corporate Communications     Develop a communications plan that raises awareness about our RAP with employees,
Our goal is to develop and nurture mutually beneficial relationships with Aboriginal and Torres Strait Islander                                                                                           customers, charity partners and other external stakeholders.
communities and organisations, to ensure that our contribution towards reconciliation is made in a culturally-sensitive
manner that helps to create meaningful change.
                                                                                                                                                    ACTION 4 - Celebrate and participate in National Reconciliation Week (NRW) by providing opportunities to build
Our relationships with our customers, employees and supply chain partners remain critically important but forming                                                    and maintain relationships between Aboriginal and Torres Strait Islander peoples and the broader
constructive relationships with a range of other stakeholders has become increasingly important, given our objective to
become Australasia’s most responsible and sustainable retailer.                                                                                                      Australian community.

This requires the establishment of mutually beneficial relationships with a broad cross-section of stakeholders,                                    TIMELINE         RESPONSIBILITY                       DELIVERABLE
including Aboriginal and Torres Strait Islander peoples, communities and organisations.
                                                                                                                                                    May 2019, 2020   Inclusion and Engagement Advisor     Register David Jones’ in-store events during NRW via Reconciliation Australia’s NRW
These relationships help us to identify opportunities available to David Jones, as well as helping us to understand what                                                                                  website.
David Jones can do to promote the values we share with the community.                                                                               May 2019, 2020   Inclusion and Engagement Advisor     Organise at least one internal event for NRW in-store campaigns.

In this case, establishing mutually beneficial relationships with Aboriginal and Torres Strait Islander peoples and                                 May 2019, 2020   Community Investment Specialist      Ensure all representatives from the RWG members and an executive will attend at least one
businesses is intended to benefit the community but also serves to enhance David Jones’ reconciliation journey and,                                                                                       NRW event each year.
consequently, our standing in the community.                                                                                                        May 2019, 2020   Community Investment Specialist      Provide opportunities for all employees to participate in NRW.
                                                                                                                                                    May 2019, 2020   Community Investment Specialist      Add NRW to communications plan that promotes events of cultural significance.
                                                                                                                                                    May 2019, 2020   Community Investment Specialist      Allocate budget, then plan and deploy at least one in-store campaign during NRW each year,
ACTION 1 - RAP Working Group (RWG) actively monitors RAP development                                                                                                                                     to celebrate and raise awareness about NRW with David Jones’ customers and employees.
                  and implementation of actions, tracking progress and reporting.                                                                   May 2019, 2020   Community Investment Specialist      Support an external NRW event.
                                                                                                                                                    May 2019, 2020   Community Investment Specialist      Organise at least one internal event for NRW in-store campaigns.
TIMELINE          RESPONSIBILITY                     DELIVERABLE
                                                                                                                                                    from Oct 2018    Community Investment Specialist      Explore volunteering options to encourage employees to engage with Aboriginal and Torres
Oct 2018          Inclusion and Engagement Advisor   RWG oversees the development, endorsement and launch of the RAP.                                                                                     Strait Islander peoples and communities during NRW.

Oct 2018          Inclusion and Engagement Advisor   Ensure Aboriginal and Torres Strait Islander peoples are represented on the RWG.
Oct 2018; 2019;   Inclusion and Engagement Advisor   Meet at least twice per year to monitor and report on RAP implementation.
2020                                                                                                                                                2 RESPECT
Feb 2019; 2020
                                                                                                                                                    Our goal is to promote and celebrate the richness of Aboriginal and Torres Strait Islander cultures, values and
Oct 2018          Inclusion and Engagement Advisor   Establish Terms of Reference for the RWG.                                                      histories, in a manner that respectfully connects our employees and customers with Aboriginal and
                                                                                                                                                    Torres Strait Islander communities.

ACTION 2 - Develop mutually beneficial relationships with Aboriginal and Torres Strait Islander peoples,                                          We believe our business is stronger when we embrace the diverse make-up of our community and promote a more
                                                                                                                                                    inclusive environment for our employees and customers. We have an opportunity to use our position in the Australian
                  communities and organisations to support positive outcomes.                                                                       community to raise awareness about reconciliation between Aboriginal and Torres Strait Islander peoples and the
                                                                                                                                                    broader Australian community, to acknowledge the Traditional Custodians of the lands on which our stores are located,
TIMELINE          RESPONSIBILITY                     DELIVERABLE                                                                                    and to promote and celebrate Aboriginal and Torres Strait Islander cultures, in a respectful manner.
from Oct 2018     RAP Working Group Chairperson      Identify land councils and other organisations that represent Aboriginal and Torres Strait
                                                     Islander communities where our stores and offices are located.
from Oct 2018     Inclusion and Engagement Advisor   Engage with Aboriginal and Torres Strait Islander employees and community groups to            ACTION 5 - Engage employees in understanding the significance of Aboriginal and Torres Strait Islander
                                                     compile a list of key contacts in Aboriginal and Torres Strait Islander bodies.                                 cultural protocols, such as Welcome to Country and Acknowledgement of Country to ensure there
from Feb 2019     Inclusion and Engagement Advisor   Meet with Aboriginal and Torres Strait Islander stakeholders, to develop guiding principles                     is a shared meaning.
                                                     for future engagement.
Feb 2019          Inclusion and Engagement Advisor   Develop and commence implementation of an engagement plan to work with our Aboriginal          TIMELINE         RESPONSIBILITY                       DELIVERABLE
                                                     and Torres Strait Islander stakeholders.
                                                                                                                                                    from Oct 2018    RAP Working Group Chairperson        Engage with land councils, Aboriginal and Torres Strait Islander bodies and community
Oct 2018          Community Investment Specialist    Use existing community relationships to start forming relationships with Aboriginal and                                                              representatives to compile information, history and stories about Traditional Custodians in
                                                     Torres Strait Islander leaders, land councils and community organisations.                                                                           each location that David Jones operates, in a culturally sensitive manner.
by Jan 2019       Community Investment Specialist    Consider opportunities to improve support of existing charity partners in the Aboriginal and
                                                     Torres Strait Islander community, or promote existing partnerships to support our vision for   from Oct 2018    Head of Corporate Communications     Empower executives and regional managers, who have participated in appropriate training,
                                                     reconciliation.                                                                                                                                      to include an Acknowledgement of Country at the start of formal meetings and events if
Jan 2019          Community Investment Specialist    Promote these partnerships with internal audiences.                                                                                                  they choose to do so.
by Oct 2018       Community Investment Specialist    Develop and deploy video of CEO visit with key charity partner ALNF content for                from Oct 2018    Inclusion and Engagement Advisor     Develop, implement and communicate a cultural protocol document for Welcome to
                                                     David Jones’ intranet.                                                                                                                               Country and Acknowledgement of Country.
May 2019          Community Investment Specialist    Develop and deploy at least one customer-facing campaign each year to raise funds and          from Oct 2018    Inclusion and Engagement Advisor     Develop a list of key contacts for organising a Welcome to Country and maintaining
May 2020                                             awareness for charity partners such as ALNF- through in-store promotional material and                                                               respectful partnerships.
                                                     activations, online content, social media content and publicity opportunities.
from Oct 2018     General Manager of Public Relations
                  and Events.
                                                          Invite a Traditional Custodian to provide a Welcome to Country at significant events,
                                                          including (Fashion Launch).
                                                                                                                                                           3 OPPORTUNITIES
                                                                                                                                                           Our goal is to ensure that Aboriginal and Torres Strait Islander peoples and businesses have access to the same
from Oct 2018     Corporate Communications                Include an Acknowledgement of Country at the commencement of important internal
                  Specialist                              and external meetings.
                                                                                                                                                           opportunities as non-Indigenous people and businesses.
                                                                                                                                                           As a business, we recognise the role we can play in improving employment and career prospects for Aboriginal and
from Oct 2018     Head of Corporate Communications        Encourage staff to include an Acknowledgement of Country at the commencement of                  Torres Strait Islander peoples, and the influence we can exert in ensuring that Aboriginal and Torres Strait Islander
                                                          meetings.                                                                                        suppliers have access to our supply chain.
                                                                                                                                                           As an iconic Australian brand, we understand the mutual benefit in David Jones being seen as a positive role model
ACTION 6 - Engage employees in cultural learning opportunities to increase understanding and appreciation of                                             as a result of creating opportunities for Aboriginal and Torres Strait Islander peoples and businesses, and promoting
                  Aboriginal and Torres Strait Islander cultures, histories and achievements.                                                              Aboriginal and Torres Strait Islander cultures through our marketing campaigns and events.
                                                                                                                                                           Realising these opportunities helps to promote our own values but more importantly, helps to create positive change in
TIMELINE          RESPONSIBILITY                          DELIVERABLE                                                                                      the community through direct employment and the multiplier effect that arises from investing in Aboriginal and Torres
from Mar 2019     Organisational & Development Lead       Assess options to include Aboriginal and Torres Strait Islander references and content in a      Strait Islander businesses.
                                                          cultural awareness training program by collaborating with internal and external Aboriginal
                                                          and Torres Strait Islander stakeholders.
from Mar 2019     General Manager People                  Focus senior leadership training on the richness of Aboriginal and Torres Strait Islander
                  (David Jones)                           cultures, traditions and histories, and the strong connections to community.
                                                                                                                                                           ACTION 9 - Investigate opportunities to improve and increase Aboriginal and Torres Strait Islander employment
                                                                                                                                                                             outcomes within our workplace.
from July 2019    General Manager People                  Develop and implement an Aboriginal and Torres Strait Islander cultural awareness training
                  (David Jones)                           strategy for our staff which defines cultural learning needs of employees in all areas of our
                                                          business and considers various ways cultural learning can be provided (online, face to face      TIMELINE          RESPONSIBILITY                     DELIVERABLE
                                                          workshops or cultural immersion).                                                                from Oct 2018     Inclusion and Engagement Advisor   Capture feedback from Aboriginal and Torres Strait Islander employees to understand
from July 2019    General Manager People                  Investigate opportunities to work with local Traditional Owners and/or Aboriginal and                                                                 their current work experience as well as using their feedback to inform future employment
                  (David Jones)                           Torres Strait Islander consultants to develop cultural awareness training.                                                                            opportunities.
from Sep 2019     Inclusion and Engagement Advisor        Provide opportunities for RWG members, RAP Champions, HR Managers and other key                  from Oct 2018     General Manager of People          Subject to feedback, implement professional development opportunities to improve
                                                          leadership staff to participate in cultural training.                                                              (David Jones)                      the work experience of Aboriginal and Torres Strait Islander employees through the
                                                                                                                                                                                                                employment life cycle, to ensure that David Jones is providing a supportive and safe
from Oct 2019     Head of Strategy & Office of the CEO Meet with Executive Committee (David Jones), twice a year to draw awareness to
                                                                                                                                                                                                                working environment.
                                                       reconciliation, and Aboriginal and Torres Strait Islander cultures, stories and traditions.
                                                                                                                                                           from June 2019    Head of Talent Acquisition         Subject to feedback, implement opportunities to improve employment prospects for
                                                                                                                                                                                                                potential Aboriginal and Torres Strait Islander employees by:
ACTION 7 - Provide opportunities for Aboriginal and Torres Strait Islander employees to engage with their                                                                                                     - Advertising relevant vacancies in Aboriginal and Torres Strait Islander channels.
                  cultures and communities by celebrating NAIDOC Week.                                                                                                                                          - Ensuring existing Aboriginal and Torres Strait Islander employees have access to
                                                                                                                                                                                                                   information about internal vacancies.
                                                                                                                                                                                                                - Establishing relationships with specialist Aboriginal and Torres Strait Islander recruitment
TIMELINE          RESPONSIBILITY                          DELIVERABLE
                                                                                                                                                                                                                   providers.
May 2019, 2020    Inclusion and Engagement Advisor        Review policies and procedures to ensure there are no barriers to employees participating                                                             - Providing cultural awareness training for Talent Acquisition, in relation to recruitment of
                                                          in NAIDOC Week.                                                                                                                                          Aboriginal and Torres Strait Islander candidates.
July 2019         Community Investment Specialist         In consultation with Aboriginal and Torres Strait Islander stakeholders, allocate budget,        from Oct 2018     Head of Talent Acquisition         Review HR and recruitment procedures and policies to ensure there are no barriers to
July 2020         Inclusion and Engagement Advisor        then plan and deploy at least 1 internal event and one external event during NAIDOC Week                                                              Aboriginal and Torres Strait Islander candidates and employees participating in our
                                                          each year, in-line with annual themes.                                                                                                                workplace.
July 2019, 2020   Community Investment Specialist         Provide opportunities for Aboriginal and Torres Strait Islander employees to participate         from Feb 2019     General Manager of People          Develop and implement an Aboriginal and Torres Strait Islander Employment and Retention
                                                          with their cultures and communities during NAIDOC Week.                                                            (David Jones)                      Strategy.
July 2019, 2020   Community Investment Specialist         Integrate NAIDOC Week into internal communications calendar that promotes events of              from March 2019   Inclusion and Engagement Advisor   Engage with existing Aboriginal and Torres Strait Islander staff to consult on employment
                                                          cultural significance.                                                                                                                                strategies, including professional development.
                                                                                                                                                           from Oct 2019     General Manager People             Assess viability of a mentoring program for Aboriginal and Torres Strait Islander employees
                                                                                                                                                                             (David Jones)                      with support for employees and managers.
ACTION 8 - Investigate opportunities to demonstrate respect to Aboriginal and Torres Strait Islander peoples in
                  our offices, retail stores and online store.

TIMELINE          RESPONSIBILITY                          DELIVERABLE
                                                                                                                                                           ACTION 10 - I nvestigate opportunities to increase Aboriginal and Torres Strait Islander supplier diversity
                                                                                                                                                                              within our organisation.
from Feb 2019     Community Investment Specialist         Design and display an Acknowledgement of Country plaque in all new and refurbished
                                                          stores.                                                                                          TIMELINE          RESPONSIBILITY                     DELIVERABLE
from Feb 2019     General Managers of Merchandise         At any event where a flag is flown, ensure the Aboriginal and Torres Strait Islander flags are
                                                                                                                                                           from July 2019    Group Head of Non-trade            Become member of Supply Nation.
                                                          flown.
                                                                                                                                                                             Procurement (NTP)
by Dec 2018       Community Investment Specialist         Launch gift cards showcasing Aboriginal and Torres Strait Islander artwork, with proceeds
                                                                                                                                                           from July 2019    Group Head of Non-trade            Gain access to Supply Nation database and align suppliers to upcoming procurement
                                                          to a charity partner that supports and empowers the Aboriginal and Torres Strait Islander
                                                                                                                                                                             Procurement (NTP)                  activities on Annual NTP Category Plan.
                                                          community.
                                                                                                                                                           from Sep 2019     Group Head of Non-trade            Work with Supply Nation to develop a list of Aboriginal and Torres Strait Islander suppliers
from Oct 2018     General Managers of Merchandise         Assess viability of launching Aboriginal and Torres Strait Islander products, brands or
                                                                                                                                                                             Procurement (NTP)                  that can be used to supplement existing supplier lists, or for one-off or ad-hoc procurement
                                                          designers in our range, to celebrate Aboriginal and Torres Strait Islander cultures.
                                                                                                                                                                                                                activities.
from Feb 2019     Indigenous Advisor                      Display Aboriginal and Torres Strait Islander artwork in select management offices or
                                                                                                                                                           from Sep 2019     Group Head of Non-trade            Develop plan to build capacity of Aboriginal and Torres Strait Islander suppliers, such
                  General Manager                         lunchrooms in new or refurbished stores, with signage to acknowledge the story of the
                                                                                                                                                                             Procurement (NTP)                  as providing Aboriginal and Torres Strait Islander suppliers with on overview of the NTP
                  - Visual Merchandising                  artist and artwork.
                                                                                                                                                                                                                process so they are best placed to respond to tender requests.
from Oct 2018     CEO (David Jones)                    Identify opportunities to integrate Aboriginal and Torres Strait Islander cultures, stories
                                                                                                                                                           from Dec 2019     Group Head of Non-trade            Join an existing Supply Nation event to provide guidance about NTP process and
                  Head of Strategy & Office of the CEO and traditions into key strategic projects (eg. Elizabeth Street redevelopment, Head Office
                                                                                                                                                                             Procurement (NTP)                  assessment criteria. Assess opportunity to extend to merchandise suppliers for products to
                  Head of Corporate Communications relocation, website re-platforming).
                                                                                                                                                                                                                be sold in store.
from March 2019   Head of Risk and Governance             Promote the use of Ethics Hotline to report instances of discrimination against Aboriginal
                                                                                                                                                           from Dec 2019     Group Head of Non-trade            Determine any specific weighting that might be assigned to Supply Nation suppliers for the
                                                          and Torres Strait Islander peoples.
                                                                                                                                                                             Procurement (NTP)                  purposes of assessing responses to procurement activities.
                                                                                                                                                           from Dec 2019     Group Head of Non-trade            Track and report the proportion of David Jones’ contracted expenditure that is provided by
                                                                                                                                                                             Procurement (NTP)                  Supply Nation suppliers.
from April 2019   Group Head of Non-trade              Review and update procurement policies and procedures to ensure that there are no
                  Procurement (NTP)                    barriers for procuring goods and services from Aboriginal and Torres Strait Islander owned       ACTION 15 - R eport achievements, challenges and learnings to Reconciliation Australia.
                                                       businesses
from July 2019    Group Head of Non-trade              Start to provide feedback to unsuccessful Aboriginal and Torres Strait Islander suppliers to     TIMELINE         RESPONSIBILITY                     DELIVERABLE
                  Procurement (NTP)                    help improve responses to future procurement activities.
                                                                                                                                                        Sep 2019, 2020   Inclusion and Engagement Advisor   Complete and submit the RAP Impact Measurement Questionnaire to Reconciliation
from July 2019    General Managers of Merchandise      Use David Jones’ existing guidelines to ensure that product is sourced correctly                                                                     Australia annually.
from July 2019    General Manager of Marketing         Ensure Aboriginal and Torres Strait Islander merchandise is marketed in a culturally-sensitive   May 2020         Inclusion and Engagement Advisor   Investigate participating in the RAP Barometer.
                                                       manner.
from Aug 2019     Group Head of Non-trade              Develop and communicate to staff a list of Aboriginal and Torres Strait Islander businesses
                  Procurement (NTP)                    that can be used to procure goods and services                                                   ACTION 16 - R eview, refresh and update RAP.
from July 2019    Head of Strategy and Office of the   Develop at least one commercial relationship with an Aboriginal and/or Torres Strait Islander
                  CEO                                  owned business                                                                                   TIMELINE         RESPONSIBILITY                     DELIVERABLE
                                                                                                                                                        April 2020       Inclusion and Engagement Advisor   Liaise with Reconciliation Australia to commence development of a new RAP.
                                                                                                                                                        May 2020         Inclusion and Engagement Advisor   Send draft RAP to Reconciliation Australia for review and feedback
ACTION 11 - Investigate opportunities for employment and access to further education for Aboriginal and                                               Sep 2020         Inclusion and Engagement Advisor   Submit draft RAP to Reconciliation Australia for formal endorsement
                   Torres Strait Islander peoples.

TIMELINE          RESPONSIBILITY                       DELIVERABLE
from Oct 2018     Community Investment Specialist      Consider extending relationship with charity partners that support the Aboriginal and Torres
                                                       Strait Islander community, to include additional scholarships, and mentoring opportunities
                                                       for Aboriginal and Torres Strait Islander students.
from Oct 2019     Organisational & Development Lead    Assess viability of developing Aboriginal and Torres Strait Islander traineeship program or
                                                       internship program.

ACTION 12 - Provide opportunities for Aboriginal and Torres Strait Islander people and partners through our brand.
TIMELINE          RESPONSIBILITY                       DELIVERABLE
from Jan 2019     General Manager - Marketing          Identify opportunities to integrate Aboriginal and Torres Strait Islander talent (designers,
                  Communications                       artists, models) into marketing campaigns and events, for the purposes of promoting
                                                       Aboriginal and Torres Strait Islander talent and weaving Aboriginal and Torres Strait Islander
                                                       cultures into David Jones’ brand in a culturally sensitive manner.
                                                       For example seasonal launch campaigns, catalogues and company owned magazines.
from July 2019    Head of Food                         Investigate opportunities to stock Aboriginal and Torres Strait Islander brands and products
                  General Managers of Merchandise      in our stores and on-line, as per annual range review.
from July 2019    Head of Food                         Provide opportunities for Aboriginal and Torres Strait Islander suppliers and designers to
                  General Managers of Merchandise      showcase their ranges to buying teams.

4 GOVERNANCE, TRACKING PROGRESS AND REPORTING
Our goal is to establish a solid baseline and then report how we are tracking against our RAP commitments,
to ensure the same discipline and governance that applies to our Good Business Journey also applies to the
management of our RAP.

ACTION 13 - Establish baseline data.
TIMELINE          RESPONSIBILITY                       DELIVERABLE
Sep 2019          Inclusion and Engagement Advisor     Use Diversity Survey to establish baseline data about the number of Aboriginal and Torres
                                                       Strait Islander employees.
Sep 2019          Inclusion and Engagement Advisor     Use Diversity Survey to determine any differences in level of discrimination or bias against
                                                       Aboriginal and Torres Strait Islander employees.

ACTION 14 - Report achievements, challenges and learnings, internally and externally.
TIMELINE          RESPONSIBILITY                       DELIVERABLE
Sep 2019, 2020    Regional Head of Sustainability      Publicly report our RAP achievements, challenges and learnings through Woolworths
                                                       Holdings’ Sustainability Report.
Sep 2020          Head of Corporate Communications     Publish a copy of our RAP and relevant RAP progress on David Jones’ website.
from Oct 2018     Inclusion and Engagement Advisor     Provide regular updates on implementation of the RAP to employees in Support Centre and
                                                       stores.
Innovate Reconciliation Action Plan Oct 2018 - Oct 2020
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