Strategic Plan 2019-2021 - Hawke's Bay Opera House Arts & Events Precinct

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Strategic Plan 2019-2021 - Hawke's Bay Opera House Arts & Events Precinct
Hawke’s Bay Opera House
     Arts & Events Precinct
     Strategic Plan 2019-2021
Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021   1
Strategic Plan 2019-2021 - Hawke's Bay Opera House Arts & Events Precinct
HBOH
                 2   Welcome           7   Success Criteria & Stages    11 Strategic Priority 1 Goals & Objectives

                 3   Introduction      8   The Big (Artistic) Picture   14 Strategic Priority 2 Goals & Objectives
Strategic Plan   4   Context           9   Vision & Mission             15 Strategic Priority 3 Goals & Objectives

2019-2021        5   The Big Picture   10 Strategic Priorities          17 Aspirations

                                                                                                  “ ...giving the
                                                                                                       community, visitors,
                                                                                                       businesses and Mana
                                                                                                       Whenua multiple
                                                                                                       reasons to be proud
                                                                                                       of the buildings
                                                                                                       themselves as well as
                                                                                                       the activities that take
                                                                                                       place within them ”
Strategic Plan 2019-2021 - Hawke's Bay Opera House Arts & Events Precinct
He Mihimihi - Greetings
Kei ngā whakateitei ki te whenua, kei ngā              He aha ai? Kia piki ake a mana whenua, marae       Greetings and salutations to each and every         Why is this so? For one, it’s about supporting
tamarahi ki te rangi, e rere atu nei i ngā mihi        mai, hapū mai, whānau mai ki te pae huarewa        one of you all our esteemed community who           mana whenua, marae, hapū and whānau to
manahau ki tēnā, ki tēnā o tātau e tūhono nei          i kaingākaungia e tēnā, e tēnā; ā, me te hapori    are drawn and connected to this esteemed            realise their aspirations and to have their voices
ki te kaupapa whakahirahira o Te Kaunihera-ā-          whānui hoki. Arā, kia harakoa ai, kia tōtika ai    project being driven by the Hastings District       heard; as well as the wider community. That
Rohe o Heretaunga; arā, ko te Whare Puoro o            te whanaketanga mai o te hapori kia taea ai te     Council. We acknowledge this wonderful              is, to develop joyously and positively towards
Te Matau-a-Māui me ōna piringa. Kāti rā, kei           tākoha atu, te tūhono atu hoki ki te iwi whānui.   community of Heretaunga, Heretaunga of the          our respective goals that ultimately contribute
te mihi atu mātau ki Heretaunga haukūnui,              Ko te Whare Puoro o Te Matau-a-Māui me             life giving waters, Heretaunga and its myriad       to and connect with our aspirations here at
Heretaunga ararau, Heretaunga haaro te                 ōna piringa tētahi o ēnei wāhi e tū whakahīhī      of pathways, Heretaunga the true beauty of          Council. The Hawke’s Bay Opera House project
kaahu, Heretaunga ringahora, Heretaunga                nei, ā, e whakapāho atu i ngā tāhuhu kōrero toi    which can only be seen through the eyes of the      is one such project that given its significance
raorao haumako, Heretaunga takoto noa; Tīhei           whakaari o mana whenua me ērā anō o te hapori      hawk, Heretaunga whose hospitality is abound,       as a local landmark, can tell the story of mana
Heretaunga!                                            whānui.                                            Heretaunga with rich and fertile lands, and         whenua in relation to cultural narratives and
                                                                                                          Heretaunga of its many departed chiefs.             the arts, alongside those histories of our wider
Ko te Kaunihera-ā-Rohe o Heretaunga e                  Ko te inoi ia kia pai tā tātau whakatakoto                                                             community.
awhero nei ki te tū hei kaitiaki i runga anō i te      mahere me tā tātau mahi ngātahi nō te mea, ina     The Hastings District Council aspires to
tika, te pono me te aroha kia whakakaurerangia         kotahi ai tātau ka ea katoangia ngā wawata.        kaitiakitanga conducted in good faith at all        May we go well in our planning and work
ngā wawata me ngā tūmanako o mana whenua                                                                  times with respect to the aspirations and           together, for together we shall achieve our
me te ao Māori. Pērā anō i te kaahu e haaro            Tēnā tātau katoa!                                  expectations of mana whenua and of the              goals.
kaitiaki nei mō Heretaunga, ā, e haaro ana i                                                              wider Māori community. Just as the kaahu is
runga ake nei, puta noa hoki i te rohe ki te                                                              the kaitiaki of Heretaunga, flying above, over      Greetings to us all!
mātai, ki te arataki, ki te tiaki i a tātau; he pērā                                                      and around the region, to monitor, guide and
anō hoki Te Kaunihera-ā-Rohe o Heretaunga                                                                 protect us; so too does the Hastings District
me ōna whāinga kia āta tirongia ki te haepapa                                                             Council take seriously its responsibility to mana
matua ki a mana whenua, ki te ao Māori                                                                    whenua, to the Māori community; indeed,
whānui; ki te hapori whānui.                                                                              across the whole community and district.

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                                                                       1
Strategic Plan 2019-2021 - Hawke's Bay Opera House Arts & Events Precinct
Welcome
          In 2014 the Hawke’s Bay Opera House, Plaza           is clear is that we have many opportunities
          and Municipal Building closed for earth-             awaiting us as we begin to open the Precinct
          quake strengthening and we were left with            from 2020.
          the opportunity – and the challenge – of
          envisaging the best combination of uses - and        This Strategic Plan begins to clarify the tasks
          users - for the spaces within it. Since the first    ahead. It proposes three priorities to lead
          conversations with community, the vision has         the organisation over the first three years
          been to bring life back into this iconic facility;   of operation: Operational Leadership and
          for culture, community and commercial to             Sustainability, ensuring ways of working are
          come together to create an energetic, busy,          robust and innovative; Vibrant Hub, enabling
          welcoming hub of activity.                           the Precinct to offer a range of opportunities
                                                               for the community to be part of it; Local Pride,
          Prior to closure, the Opera House Precinct           giving the community, visitors, businesses
          was establishing itself as the cultural heart of     and Mana Whenua multiple reasons to be
          Hastings and Hawke’s Bay. During the years           proud of the buildings themselves as well as
          where building works have dominated the site,        the activities that take place within them. The
          conversations, consultation, working groups          plan will guide our aspirations, our operations,
          and planning sessions have continued, focusing       our programming, our organisational culture,
          on what will take place within the spaces once       our position in the market, our identity and
          they are available. We are in a phase of ‘rebuild    ultimately our service to the community.
          and re-establish’, we need to walk before
          we can run, but we should also be bold and
          have a vision of what the Precinct can be for        Sandra Hazlehurst
          our community now and in the future. What            Mayor, Hastings District

2                                                                   Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Strategic Plan 2019-2021 - Hawke's Bay Opera House Arts & Events Precinct
Introduction
                                                                          The Hawke’s Bay Opera House Arts & Events             training and employment in events, the
                                                                          Precinct has an unprecedented opportunity to          arts and hospitality. It can showcase Ngāti
                                                                          reopen as a leading arts, conferencing, events        Kahungunu, Takitimu Performing Arts,
                                                                          and entertainment venue that meets the                Kahurangi Māori Dance Theatre and the
                                                                          needs, goals and aspirations of the 21st century      wealth of performing arts training programmes
                                                                          user. It fits within an international movement        based in Hawke’s Bay. The Hawke’s Bay Opera
                                                                          towards a new generation of venues that take          House Precinct is on track to be a facility that
                                                                          active roles in arts and culture, and in the          locals and visitors, businesses and promoters
                                                                          communities they serve.                               will be proud to be part of.

                                                                          As an events and conferencing centre                  As a selling proposition the Precinct is
                                                                          the Precinct can offer a unique visitor               desirable and unique in the marketplace,
                                                                          experience. Architecturally, it brings together       a variety of versatile spaces that can be
                                                                          heritage value and contemporary design; it            configured to fit a range of events with an
                                                                          encompasses flexible and adaptable spaces for         historic lyric Opera House at its centre. Also,
                                                                          a variety of uses. Its central position in the city   it is within easy walking distance to boutique
                                                                          places it as a landmark for locals and visitors       shopping and dining experiences and a five-
                                                                          and a vital component of the revitalisation of        minute drive from Havelock Village, which
                                                                          the central business district.                        offers retail, hospitality and accommodation.

                                                                          It has the potential to be a vibrant and
                                                                          dynamic hub with programming that reflects
                                                                          and inspires our community. It can incorporate
                                                                          pathways for youth to enter education,

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                                       3
Context
          In preparing the Precinct’s strategic direction,      2020, a clear direction for the Municipal         that have synergy and can support each other
          consultation with iwi, community, and arts            Building will be proposed, consulted on and       to create an engaging and inviting destination.
          and culture practitioners and groups has              confirmed with construction, operations and
          been paramount. The framework has been                oversight working in parallel.                    Our long-term vision is to build a vibrant and
          informed by the Hastings District Council                                                               significant venue that leads the way in New
          Long Term Plan 2018-2028, the Independent             The Municipal Building is acknowledged            Zealand for a new kind of facility: relevant,
          Working Party Tīhei Heretaunga, the Working           as the key to unlocking the full potential        diverse, enriching. An arts and events precinct
          Group for the Use of the Municipal Theatre,           of the Precinct. It has elements that can         that is a gathering place for locals and visitors.
          surrounding regional arts and events strategies,      enhance the experience of Theatre and Plaza       A place that honours its past, nurtures its
          including those of Ngāti Kahungunu and                users, integrate with the wider cultural and      community and inspires future generations.
          EIT, as well as international work on next-           commercial centre of Hastings City and
          generation arts centres.                              provide opportunities for community and
                                                                arts and culture groups. Within the Municipal
          We have formidable strengths and many                 Building there is the chance to create flexible
          opportunities ahead of us but also some               and adaptable spaces that meet the needs
          challenges. Identifying a staged process of           of many users and encourage collaboration,        “ The Municipal Building
          delivery, in terms of the build, reopening and        adding to a rich and diverse offering.                 needs to be looked to for
          operations, means we can focus resources on
          each part as it is required, while still holding an   As we re-open the Theatre and Plaza, we must           what’s new and what’s
          overarching view.                                     also consider the combination of tenants and           next...Flexible space
                                                                activities necessary to provide for the long-          responding to ever-
          The Opera House Theatre and the Plaza will            term needs of the wider Precinct. There are
          open in early 2020. Fit-out and programming           opportunities for a mix of complementary arts,
                                                                                                                       changing needs and
          for these is an immediate focus. Through              culture, community and commercial activities           ever-evolving approaches.                 ”
                                                                                                                         Summarised from Feasibility Study

4                                                                    Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
The big picture
Heretaunga Haukū nui,                       ENGAGEMENT & CONSULTATION                         HERETAUNGA ARARAU

Heretaunga Ararau,                          Genuine engagement with the business              CONNECTIONS, PATHWAYS, LAYERS OF FACILITIES, ACTIVITIES AND THINKING
Heretaunga Haaro o Te Kaahu,                and arts sector in Hastings specifically and
                                            Hawke’s Bay generally has been a focus in         The redevelopment of the Hawke’s Bay Opera         needs to involve culture and arts activities
Heretaunga Takotoa noa                      the preparation of this Plan. This includes an    House Arts & Events Precinct represents            and commercial enterprises that create
                                            Independent Working Party, arts and culture       investment in cultural infrastructure. It is       jobs, develop skills and establish pathways to
Heretaunga of life-giving                   practitioners and a working group for the Use     considered, by the Council and the                 employment.
dew, Heretaunga of Arcadian                 of the Municipal Building, the arts sector        community, to be critical to the cultural and
                                                                                                                                                 An independent Feasibility Study completed
                                            and the community through consultation            economic revitalisation of Hastings City and
pathways                                    opportunities.                                    its Central Business District.                     by Giblin Group concludes that a redeveloped
                                                                                                                                                 Municipal Building has the potential to deliver
Heretaunga, beauty of which                 Tīhei Heretaunga is the title given to the                                                           numerous benefits to Hastings and wider
                                                                                                                                                 Hawke’s Bay communities. This is across all
can only be seen by the Hawk                Independent Working Party vision for the city,      Tīhei Heretaunga has five key points:
                                                                                                                                                 age groups, ethnicities and income ranges. It
                                            in line with Hastings District Council vision,
                                                                                                1. Educational          4. Business
                                            ‘Great Living, Today and Tomorrow’, and is                                                           also has the potential to positively benefit the
Heretaunga that has been left               represented by “the spark that ignites change”.     2. Cultural             5. Livable               commercial sector of Hastings City. There will
to us the humble servants.                  At its core the key driver for this aspiration      3. Visitor
                                                                                                                                                 be tangible and intangible benefits to the local
                                            was identified as cultural and commercial                                                            community. This will range from contributing
                                                                                                *From Executive Summary of updated Hastings      to the vibrancy of the economy of the city
                                            activities (Culturemercial) within the city         Municipal Building Revenue Generation Strategy
                                            centre: primarily ‘A Place for Everyone’. This      and IWP report.                                  and wider district to acting as a cultural anchor
                                            goal is a key component of the Hawke’s Bay                                                           point by enhancing the tourism offerings of
                                            Opera House offering.                                                                                Hawke’s Bay. It is also a key component of the
                                                                                              Community consultation and the proposed            physical environment of the local landscape.
                                       It helps deliver the Tīhei Heretaunga vision           designs for the Municipal Building have            The facility will also build social capital through
                                       and supports the IWP’s project principles              recognised the importance of the Hawke’s           activities, events and a sense of identity and
                                       of optimising building heritage, showcasing            Bay Opera House Arts & Events Precinct’s           belonging to a place.
                                       Kahungunu and Takitimu stories, showcasing             use as a multipurpose facility. At its core it
                                       past, present and future social heritage,
                                       providing a catalyst for development and
                                       investment, and enabling pathways to skill
Hawke’s Bay Opera House Arts & Events Precinct
                                       developmentStrategic   Plan 2019-2021
                                                      and employment.                                                                                                                             5
“ A place where our people gather to engage with our arts, to embrace
  our culture and to celebrate our heritage. ”     IWP Tīhei Heretaunga

1.

6                                                    Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Success criteria                                                                          Stages
Review of the consultation documents and community’s                                      This Plan brings together community
aspirations identified ten priorities that help inform the                                and stakeholder engagement outcomes,
                                                                                                                                           Stage 1 - 2019–2021
strategic framework.                                                                      international best-practice and a framework      Community engagement, a successful
                                                                                          based on and supporting the overarching          opening, future proofing, planning, policies and
                                                                                          aspirations of the Hastings District             procedures and sound financial management
                                                                                          Council and its communities to ensure
1.       Heritage buildings to be
         retained and enhanced                       6.      Operational sustainability
                                                             and impact on rates
                                                                                          the revitalisation and regeneration of the
                                                                                          Hawke’s Bay Opera House as a vibrant
                                                                                                                                           Strategic Priorities:
                                                                                                                                           Community – Vibrant Hub,
                                                                                          performing arts and event precinct that          Commercial – Operational Sustainability

2.       Performing arts – enhancing
         and showcasing                              7.      Maximising external
                                                             funding
                                                                                          honours its rich history and celebrates its
                                                                                          bright future.
                                                                                                                                           and Cultural – Local Pride

                                                                                          It is proposed that the strategic plan will be
                                                                                                                                           Stage 2 - 2021–2024
3.       Events and conference spaces
                                                     8.      Enhancing user experiences
                                                             – hospitality, events etc
                                                                                          rolled out and measured in stages.               Build trust & review strategic priorities and
                                                                                                                                           aspirations

4.
         Pathways for youth –                                                                                                              The strategic aspirations can be
         performing arts, hospitality,
         event management etc                        9.      CBD integration – CBD
                                                             revitalisation strategy
                                                                                                                                           summarised through:
                                                                                                                                           • A continued commitment to operational
                                                                                                                                             sustainability

5.       Showcasing Ngāti Kahungunu/
         Takitimu                                    10.     Flexible and adaptable
                                                             spaces.
                                                                                                                                           • Becoming a leading performing arts venue
                                                                                                                                           • Growing collaborative partnerships
                                                                                                                                           • Continual growth in events and
                                                                                                                                             conferencing
                                                                                                                                           • Being the most desired workplace, an
                                                                                                                                             employer of choice

  Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                                                  7
“ As an industry the performing arts is constantly
The big (artistic) picture                                                                                  developing. As with any successful business
                                                                                                            practice, the notion of continuous learning and
                                                                                                            innovation is critical to keep ahead of (or even
The future of Performing Arts venues in New       The aspiration is for the Hawke’s Bay Opera
Zealand and Australia is associated with the      House Arts & Event Precinct is to become the              keep up with) the curve. ”          Steven A Wolff
concept of a 4th Generation Arts Centre           first 4th Generation Venue in regional New
as described by Steven A Wolff, CMC,              Zealand. This will enable community access and
Principal of AMS Planning & Research, an          participation in performing arts and cultural
American arts management consultant, arts         activities, and facilitate opportunities for youth
and entertainment researcher and strategist.      employment, cultural expression and pride.
He coins a 4th Generation Performing Arts                                                              Point of Difference
Centre as “a learning environment through         The Hawke’s Bay Opera House Precinct
which new experiences are generated and new       aspiration, to be regarded as a leading 4th
knowledge is created that enhances cultural       Generation Venue, would be focused on:               The unique selling proposition of the          The historic and iconic Spanish Mission style
awareness, expression and understanding”.                                                              Hawke’s Bay Opera House Arts &                 Opera House seats 981 and is a magnificent
                                                  • Creating new event experiences and new             Events Precinct is that it is located in the   entertainment venue and plenary space
Wolff identifies that to date there has been        knowledge to encourage participation in            heart of the city in a region that boasts      for many varied activities. Surrounded on
three generations of Arts Centres. The first,       the arts                                           an abundance of quality food and wine          either side by flexible and adaptable spaces
that of showcase or home for a certain genre      • Enhancing cultural awareness and                   producers with an iconic 104 year old Lyric    that can be utilised as a banquet hall, a
of performing arts, for example Auckland            competency                                         Opera House at its centre.                     cabaret space, a cocktail space, an expo
Theatre Company. Then the 1980s saw Arts          • Considering different viewpoints and                                                              hall, performance spaces, breakout and
Centres as stimuli to commercial development        dialogue to encourage cultural expression          Hastings offers complementary dining and       meetings rooms, and presentation spaces, all
and benefits on neighbourhood economies                                                                shopping propositions to locals, visitors      contained in the one precinct.
                                                  • Encouraging exploration, innovation and
like restaurants, retail, and housing, making                                                          and delegates as well as award-winning
                                                    growth in performing arts
an area more attractive to live and work in. In                                                        wineries, landmarks like Te Mata Peak,         The laneways and Municipal Building have
                                                  • Facilitating employment pathways by                Cape Kidnappers, the Tuki Tuki River and       the potential to create an unique, vibrant
the 1990s, Centres played a broader role in
                                                    providing a learning environment                   a number of stunning beaches. Havelock         and exciting night economy for Hastings,
the community, providing better access and
bringing diverse communities together.                                                                 North offers a hub of accommodation            surrounded and supported by a hub of
                                                                                                       providers in a village environment with        complementary facilities. The completion of
                                                                                                       dining and shopping propositions, only five    Hawke’s Bay Opera House Arts & Events
                                                                                                       minutes from the Precinct.                     Precinct, including the Municipal Building,
                                                                                                                                                      will deliver exceptional and distinctive
                                                                                                                                                      offerings for locals and visitors alike.

8                                                                                                      Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Vision,
mission,
cultural
commitment                                             Vision                                        Cultural commitment

Previous Vision (2017): Growing Our Cultural           The most vibrant and significant arts,        We commit to honour the principles of the
Heart – the development of an arts and events          culture and events facility in New Zealand.   Treaty of Waitangi. Hawke’s Bay Opera House
hub to drive Hastings’ social, cultural and                                                          Arts and Events Precinct has made a formal
economic outcomes.                                     Honouring the past, nurturing the present     commitment to establish cultural competency
                                                       and inspiring future generations.             in tikanga Māori, embarking on a journey to
                                                                                                     weave te ao Māori throughout its business and
                                                                                                     community engagement.
                                                       Mission

                                                       Service, facilities and experiences that:

                                                       • Are relevant, diverse and inspiring

                                                       • Provide a leading customer experience

                                                       • Enrich people’s daily lives

                                                       • Grow a sense of community; a gathering
                                                         place for residents and visitors

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                              9
Strategic priorities
                                                                                             R E C O N O MY
                                                                                        OU

The Hawke’s Bay Opera House Arts & Events Precinct has
three key strategic priorities – Operational Leadership &
                                                                                                 1.
Sustainability, A Vibrant Hub and Local Pride guiding the
organisation through to 2021.
                                                                                     Operational
Each of these priorities is delivering to the Hastings District
                                                                                    Leadership &
Long Term Plan Strategic Framework, specifically Our Economy
(“Enjoying our City centre, Jobs and Investment”), Things To Do
                                                                                    Sustainability
(“City Centre Cultural Precinct”) and Our People (“Uplifting
communities, youth development”). Each of the priorities is then
explored further with objectives and goals to form the basis for
annual measurable business plans.

The three strategic priorities link back to the work of the
IWP held within Tīhei Heretaunga and central government’s
Treasury Living Standards wellbeing framework as well as the             2.                                           3.
Local Government four well-beings: Operational Leadership
and Sustainability feeds into the IWP’s Business and Liveable         Local                                    A Vibrant
Exchange goal and into the financial/physical capital wellbeing;
A Vibrant Hub links to the IWP’s Cultural and Visitor Exchange        Pride                                      Hub
goal and the social capital wellbeing; and, Local Pride links to
the IWP’s Educational Exchange goal and the human capital
wellbeing.                                                         OU                                         TH
                                                                        R PEOPLE                                   INGS TO DO

10                                                                 Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Strategic
priority 1
OPERATIONAL                                OBJECTIVE A                                       OBJECTIVE B                                      OBJECTIVE C
LEADERSHIP &                               Integrate best practice throughout                Build collaborations and partnerships            Provide excellence in customer
SUSTAINABILITY                             all operational aspects of the                    with business, corporates and local              experience to build trust and brand
                                           organisation.                                     organisations to develop user and                awareness that will strengthen
                                                                                             funding opportunities.                           customer loyalty and occupancy of
Robust and innovative practices and        GOAL: Develop sustainable financial                                                                the Precinct.
ways of working that support the           performance and entrepreneurial practices         GOAL: Develop relationships with
facility to reach its potential in a way   to position the Precinct as an ideal, fiscally    businesses, corporates and local organisations   GOAL: Build a team of outstanding service
that meets immediate need while            responsible, innovative organisation.             to provide funding and sponsorship prospects.    delivery staff passionate and experienced
ensuring a strong and positive future.                                                                                                        in arts and events and provide pathways for
                                           GOAL: Employ a highly skilled management          GOAL: Develop communications plan                professional development opportunities through
                                           team with strong industry relationships and       and mechanisms to regularly communicate          detailed performance plans and upskilling.
                                           provide an environment that supports their        to partners to grow corporate sponsorship
                                           professional development ensuring long-term       opportunities and relationships with business    GOAL: Establish a well-resourced and fully
                                           commitment to the organisation.                   community.                                       equipped venue that has equipment, systems
                                                                                                                                              and software capability to meet industry
                                           GOAL: Identify opportunities for a mix of         GOAL: Establish connections to creatives,        expectations, as well as monitoring systems
                                           commercial, community and culture activities      individuals and corporates to gain support       to ensure all areas are in line with current
                                           and tenancies that contribute to the Precinct’s   for the Precinct’s facilities, with meaningful   technology.
                                           long-term financial viabilities.                  opportunities to engage with our work and our
                                                                                             people.                                          GOAL: Create a contemporary, high-quality
                                                                                                                                              and welcoming brand that is regularly assessed
                                                                                                                                              in terms of industry and public perception
                                                                                                                                              while staying focused on community
                                                                                                                                              expectations and developing tools to motivate
                                                                                                                                              audience behaviours.

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                                                 11
12   Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Strategic
priority 2
LOCAL PRIDE                            OBJECTIVE A                                     OBJECTIVE B                                      OBJECTIVE C
Our community, business and cultural   Ensure tikanga underpins the                    Develop inclusive educational                    Support the development and
groups take pride in our exciting,     organisation and develop and grow               programming that authentically                   promotion of a sustainable performing
diverse and accessible programming     understanding of different cultural             reflects our diverse community.                  arts and events community.
and Precinct.                          practices to enhance cultural
                                       awareness.                                      GOAL: Create opportunities for youth             GOAL: Facilitate a learning environment
                                                                                       employment pathways and training in              with mentoring for education and employment
                                       GOAL: Establish and support a kaiārahi          performing arts, events and hospitality and      pathways across all areas of the performing
                                       role that develops ways of working that bring   build a collaborative peer-to-peer learning      arts and events industries.
                                       tikanga into all parts of our business.         environment that shares knowledge and
                                                                                       encourages exploration.                          GOAL: Activate and enhance spaces within
                                       GOAL: Define a role in ensuring cultural                                                         the Precinct to ensure they are flexible and
                                       competency and identify areas where we          GOAL: Develop educational initiatives            adaptable for a variety of commercial, cultural
                                       can establish genuine dialogue and establish    that inspire, engage and support youth while     and community events.
                                       creative partnerships with mana whenua.         enhancing their artistic practice in the venue
                                                                                       and in their own learning environments.          GOAL: Develop a partnership agreement
                                       GOAL: Establish principles that welcome                                                          with the Hawke’s Bay Arts Festival and Fringe
                                       and celebrate our diverse community             GOAL: Respond to the community need              in the ‘Stings to support them in their events
                                       and visitors to our facility, and ensure we     through regular and consistent engagement        to expand maximum engagement in their
                                       incorporate ideas, beliefs and people from      and work in partnership with our creative        offerings in the venue.
                                       many different countries and cultural           community to initiate programmes that enrich
                                       backgrounds.                                    lives through creative hands-on experiences.

                                                                                       GOAL: Explore opportunities for open
                                                                                       access to programming (for example: Arts for
                                                                                       All, Play it Forward, schools programmes and
                                                                                       artists-in-residence).

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                                             13
14   Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Strategic
priority 3
VIBRANT HUB                            OBJECTIVE A                                     OBJECTIVE B                                       OBJECTIVE C
A vibrant and vital hub where          Develop a plan to grow conferencing             Develop a plan to ensure diversity in             Proactively engage with national
community and visitors engage in       and events at the Precinct.                     programming and presenting.                       and international industry sectors
spaces and opportunities held within                                                                                                     to present quality events and arts
the Precinct on a regular basis.       GOAL: Explore innovative opportunities          GOAL: Establish relationships with                experiences.
                                       to engage local and national businesses,        businesses to financially support a curatorial
                                       corporates, associations and professional       approach to presenting large-scale national       GOAL: Build sustainable relationships and
                                       conference organisers.                          and international productions that are            networks with local and national businesses,
                                                                                       currently only available in larger cities.        tourism and conferencing organisations as
                                       GOAL: Establish professional and                                                                  well as events and entertainment industry
                                       contemporary marketing collateral that          GOAL: Build capacity to present and               associations, nationally and internationally.
                                       energises and excites potential delegates and   support local artists and makers, festivals and
                                       visitors to the precinct.                       events through joint-venture partnerships and     GOAL: Establish regular and consistent
                                                                                       relationships with sponsors and funders.          engagement with national and international
                                       GOAL: Scope niche in conferencing and                                                             promoters ensuring their knowledge of our
                                       events marketplace and define unique selling    GOAL: Initiate audience development               flexible, well-equipped and resourced venue
                                       proposition to deliver to this opportunity.     programmes through a comprehensive                offering.
                                                                                       strategy that engages and attracts new
                                                                                       audiences and builds partnerships with            GOAL: Participate in an Australasian
                                                                                       influencers to broaden reach.                     consortium of venues securing productions
                                                                                                                                         from Australia that would normally only
                                                                                                                                         perform in larger cities.

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                                              15
16                          Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021
Caption/Photo Credit here
Aspirations
The principle aspiration of the Hawke’s   The Hawke’s Bay Opera House Arts                • Maintaining and growing established
Bay Opera House Arts & Events             & Events Precinct aspires to:                     collaborative partnerships and relationships
Precinct is to nurture and continue                                                         with leading local, national and international
to grow the symbiotic relationship        Be the most vibrant and significant               organisations, associations and promoters.
between community inclusion and           arts, culture and events facility in
cultural story telling while realising                                                    • Growing events, conferencing, functions,
                                          New Zealand while honouring the past,
the imperative of commercial                                                                aligned tenancies, commercial productions
                                          nurturing the present and inspiring               and audience development to increase
sustainability.
                                          future generations.                               utilisation and occupancy of the precinct.

                                          • Continuing our commitment to operational      • Being one of the most desired workplaces
                                            leadership and sustainability by developing     in our industry that embraces a positive,
                                            and growing our public and corporate            inclusive and creative team environment
                                            support.                                        in order to retain and attract leaders in our
                                                                                            field: ‘employer of choice’.
                                          • Being the leading 4th generation venue
                                            in New Zealand that continually strives
                                            to provide innovation in its business
                                            practices, creates new event experiences
                                            for its community and enhances cultural
                                            awareness.
                                                                                                                                             Ma te huruhuru ka
                                                                                                                                             rere te Manu
                                                                                                                                             Adorn the bird with
                                                                                                                                             feathers so it can fly

Hawke’s Bay Opera House Arts & Events Precinct Strategic Plan 2019-2021                                                                                               17
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