SPACE MARKET ANALYSIS - NPO
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SPACE
MARKET
ANALYSIS
NPO 1
NPO’s
For Calgary to be
a culturally vibrant city -
leading edge artistic practice,
innovative social missions, Artists
and creative entrepreneurship
need sustainable, appropriate
and compelling spaces
to propel our city
forward.
Space Market Analysis
Table of Contents
A. Space Market Analysis 4
• Survey Methodology 5
B. Non-Profit Organizations (NPOs) 7
• Overall Space Stability 9
• % NPO’s by Endangered Property 11
Potential Tenant NPOs 12
• Basic Information 12
• Expansion Plans 14
• Space Demand 15
• Intensity of Uses 18
• Parking Requirements 19
• Alternative Transportation 20
C. Individual Artists 23
• Basic Information 25
• Current Studio Use 26
• Current Studio Stability 27
• Studio Preferences 28
• Work Patterns and Incubation Services 30
• Live/Work Preferences 32
Space Market Analysis
A. Space Market Analysis
From its inception under the auspices of the 2004 Civic Arts
Policy, Calgary Arts Development has identified the need for
an entrepreneurial approach to space development for the
arts. Based on extensive research and community engagement
undertaken in 2007, it was evident that much of the infrastruc-
ture required to nurture and sustain Calgary’s cultural and
creative production - whether community-based, connected to
social enterprise or commercially driven - exists in spaces and
environments that are not associated with large organizations
or established institutions. These are the less recognized and
heralded spaces such as artist-run centres, live-work buildings,
artist studios, rehearsal spaces, small galleries and theatres,
informal community facilities, set-building workshops and
shared office hubs that weave throughout Calgary’s inner city
neighbourhoods and industrial areas in neighbourhoods such
as Inglewood, Ramsay, Beltline and Kensington.
While fundamental to the cultural and economic fabric of
Calgary, these spaces are particularly challenging to develop
and sustain due to property instability, organizational capacity
and lack of investment. Although unprecedented new invest-
ment in cultural facilities across Calgary has been made avail-
able through the Municipal Sustainability Initiative since 2008,
there has been limited evidence of capacity in the community
to deliver these types of complex projects.
For Calgary to be a culturally vibrant city, leading edge artistic
practice, innovative social missions and creative entrepreneur-
ship need sustainable, appropriate and compelling spaces to
propel our city forward. The following research undertaken by
Calgary Arts Development provides a base to ground this en-
deavour for creative infrastructure development with a compre-
hensive knowledge of space and preferences that Non-Profit
Organizations and artists need to fulfil their mandates.
4
Space Market Analysis
Survey Methodology
From October to November 2010, Calgary Arts Development
undertook a detailed market analysis of artists and arts organ-
izations focused on their space needs and preferences. The
specific objectives of the online survey were to:
• understand the current dynamics around spaces that sup-
port the work of artists and small- to medium-sized non-
profit organizations;
• gather basic information from artists about their current
living and working situation;
• gather basic information on the operations of organizations
that use or require space;
• assess the depth of the market demand for a new multi-
tenant facility focused on arts incubation;
• identify specific design elements and building features that
artists and organizations prefer or require; and
• assess the affordability thresholds of artists and organiza-
tions in terms of their ability to pay for space.
151 individual artists completed their survey, representing 23%
of the ‘unique’ visits to the survey start page generated through
the ‘snowball’ distribution efforts. Representatives from 60
organizations completed their survey, representing 15% of the
‘unique’ visits to the survey start page.
a detailed market analysis of artists
and arts organizations focused on
their space needs and preferences
5
Space Market Analysis
6
Space Market Analysis
B. Non-Profit Organizations (NPOs)
Based on 2009 data from In 2009, these non-profit or-
Calgary Arts Development’s ganizations made an immense
Operating Grant Program, arts contribution to the economy
organizations are significant and quality of life in Calgary,
generators of employment, including:
volunteer opportunities, edu- • employing 124 full-time
cational advancement, and equivalents (FTE) arts
audience engagement. Of the administrators,
161 total arts organizations • employing 2,303 artists,
funded through Calgary Arts • delivering 2,636 public
Development, 68 are small- to activities that,
medium-sized, professional • attracted 747,611
organizations with operating attendees,
budgets under $1 million. • providing opportunities to
4,467 volunteers (106,625
hours of contribution), and
• delivering 2,270 arts
education activities
that involved 545,573
participants.
arts organizations are significant
generators of employment, volunteer
opportunities, educational advance-
ment, and audience engagement
7
Space Market Analysis
As users of physical infra-
structure, the arts and cul-
tural sector is one of the most the arts and cultural sector
facility-intensive components
of the economy. Small to is one of the most facility
medium-sized professional
arts organizations in Calgary intensive components
spent $1.96 million in 2009 on
facility operating expenses1, of the economy.
representing 12% of all ex-
penses (3rd behind artist and
administration expenses). The
NPOs range in their proportion
of revenues allocated to man-
aging their facilities. 15% of
the professional-stream NPOs
spent over 20% of their rev-
enues on facility operations.
1 Not including those organizations who
temporarily lease space for
productions, rehearsals, etc.
am % Facility Expenses for NPOs as a % of Revenue NPOs by Operating Grant Stream %
A/=;*0# Theatre
Music
?@-*89-#
Visual
5;=/,# !B(!#
((B$!# Literary
5;00/+*9:# $(BC!# 5;0<
Dance
DE-9#C!#
7/8-9*9:#
Film/New Media
./0123-4#5-6/*# Multidisciplinary ./012
20 25 0 5 10 15 20 25
)*+,-#
!"# $!"# %!"# &!"# '!"# (!!"#
tions made In 2009, these non-profit organizations made
onomy and an immense contribution to the economy and
NPO Overall Space Stability quality of life in Calgary, including: NPO
Of the 60 NPOs surveyed in total, only 5% own
8 Of
equivalents • employing 124 full-time equivalents
their facilities with the majority renting space or (FTE) arts administrators, thei
benefitting from donated space. 65% of the • employing 2,303 artists, ben
Space Market Analysis
NPO Overall
Space Stability Of the 60 NPOs surveyed in The fact that 30% of NPOs
total, only 5% own their facili- surveyed are on month-to-
ties with the majority renting month leases suggests that
space or benefitting from many lease situations are
donated space. 65% of the tenuous. Rental rates varied in
respondents are under leases relation to the size and oper-
of one year or less (occasion- ations of the respondents,
ally, this is by choice based on with a significant number of
the flexibility required by the organizations paying over
organization). $2,000 in monthly rent.
% NPOs by Facility Tenure % NPOs by Facility Monthly Lease Rates
Over $2,000
7% 5% $1301 - $1,400
20% Own $1,900 - $2,000
Donated/Free $1,801 - $1900
$1,501 - $1,600
Rent
$1,001 - $1,200
68% Multiple
$901 - $1,000
$801 - 900
$701 - $800
% NPOs by Facility Lease Period $401 - $500
$301 - $400
Month to month
$201 - $300 30% of NPOs
28%
surveyed are on
30% $101 - $200
Less than 1 year
1 year $0 - $100
5%
2% 5%
2 years
3 years
0% 5%
month-to-month
10% 15% 20% 25% 30% 35% 40% 45%
30%
Over 4 years
leases
% NPOs by Facility Annual Lease Rate Increases
Over 25%
Over the last three years, rental rates have 16-20%
remained relatively stable for nearly half of
11-15%
the organizations (less than 5% increases) as
the economic downturn has worked in the 6-10%
9
favour of NPO leases. However, it is notable
1-5%
that many lease rates have increased
annually at a much higher rate than inflation. Stayed the same
$701 - $800
% NPOs by Facility Lease Period
Space Market Analysis $401 - $500
$301 - $400
$201 - $300
Month to month
28% 30% $101 - $200
Less than 1 year
1 year $0 - $100
2 years 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
5%
2% 5% 3 years
Over 4 years
% NPOs by Facility
30% Monthly Lease Rates % NPOs by Facility Annual Lease Rate Increases
Over $2,000 Over 25%
Over the last three years, rental rates have
$1301 - $1,400 16-20%
remained relatively stable for nearly half of
$1,900 - $2,000 11-15%
the organizations (less than 5% increases) as
/Free $1,801the economic downturn has worked in the
- $1900
6-10%
$1,501 - $1,600 of NPO leases. However, it is notable
favour
1-5%
that many lease rates have increased
$1,001 - $1,200
annually at a much higher rate than inflation. Stayed the same
$901 - $1,000
0% 5% 10% 15% 20% 25% 30% 35% 40%
$801 - 900
$701 - $800 While the last few years has opened up 3
opportunities for organizations in terms of more
$401 - $500
affordable lease rates, 2/3 of survey
$301 - $400 respondents expressed that their facilities do
$201 - $300
not meet their current and short-term needs. In
o month addition, 46% of NPOs surveyed consider their
King Edward School
n 1 year
$101 - $200
spaces to be under a state of endangerment or
insecurity based on their property owner’s plans
Feasibility Study
$0 - $100
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
for redevelopment or shifts in leasing conditions.
years
% NPOs by Facility Annual Lease Rate Increases
Over 25%
have 16-20%
alf of Over the last three years, more affordable lease rates, Arts Development’s commun-
es) as rental rates have remained
11-15%
2/3 of survey respondents ity engagement that many
n the relatively stable
6-10% for nearly expressed that their facilities landlords are willing to provide
otable half of the 1-5% organizations do not meet their current and below-market leases to arts
eased (less than 5% increases) as short-term needs. In addi- and cultural organizations
tion. Stayed the same
the economic downturn has tion, 46% of NPOs surveyed to fill underutilized space, at
0% 5% 10% 15% 20% 25% 30% 35% 40%
worked in the favour of NPO consider their spaces to be least until an upturn in the
leases. However, it is notable under a state of endanger- market emerges. 3
While the last few years has opened up 3
that opportunities
many leasefor rates have
organizations in ment
terms ofor more
insecurity based on
increased
affordable lease rates, 2/3 of survey owner’s plans
annually at a much their property
higher rate thanexpressed
respondents inflation. that theirforfacilities
redevelopment
do or shifts in
not meet their current and short-term leasing
needs.conditions.
In
addition, 46% of
While the last few years has NPOs surveyed consider their
King Edward School
spaces
opened uptoopportunities
be under a state of endangerment
Anecdotally, or there is evidence
insecurity based on their property owner’s plans
Feasibility Study
for organizations in terms of collected through Calgary
for redevelopment or shifts in leasing conditions.
10Anecdotally, there is evidence collected
through Calgary Arts Development’s
Space Market Analysis community engagement that many landlords
are willing to provide below-market leases to
arts and cultural organizations to fill
underutilized space, at least until an upturn in
the market emerges.
% NPOs by Endangered Property % NPOs by Endangered Property
2/3 of the NPOs surveyed
utilize space not under their 18% 18% Endangered
operations throughout the city Probably
on a regular basis. While ex- Endangered
amples of specific, purpose- Probably
28% Secure
built and adapted arts venues 38% Very Secure
were noted, the majority of
organizations sought vari-
ous multi-purpose facilities
Anecdotally, there is evidence collected % NPOs by Alternative Facility Use
Anecdotally,
such as community there is evidence collected
centres,
% NPOs by Alternative Facility Use
through Calgary Arts Development’s
through Calgary Arts Development’s
churches and commercial
community engagement that many landlords 2/3 of the NPOs surveyed utilize space not
community engagement that many landlords under their operations throughout the city on a
entertainment are willing toto provide below-market leases to
arespaces ac-
willing to provide below-market leases to
commodate arts arts and cultural organizations to fill
their production, regular basis. While examples of specific,
and cultural organizations to fill 34%
purpose-built and adapted arts venues were
underutilized space, at least until an upturn in 34%
rehearsal and performance
underutilized space, at least until an upturn in
noted, the majority of organizations No sought
the market emerges. No
needs. Manythe ofmarket
these emerges.
facilities various multi-purpose facilities Yes such as
Yes
are not technically sufficient community centres, churches 66% and commercial
66%
for the arts discipline %they
NPOs by Endangered Property
% NPOs by Endangered Property
entertainment spaces to accommodate their
accommodate, representing a production, rehearsal and performance needs.
trade-off of quality with af- Many of these facilities are not technically
fordability and accessibility
18% for18% Endangered sufficient for the arts discipline they
Endangered
18% 18% accommodate, representing a trade-off of
many organizations. Probably quality with
% NPOs by Alternative Facility Use
% NPOsaffordability andFacility
by Alternative accessibility
Use for
Probably
Endangered
Endangered many
Variousorganizations.
Community/Faith/Public
Various Community/Faith/Public
Space
Probably Space
28% Probably
Secure Various Commercial Space
28% Secure Various Commercial Space
38% Very Secure Various Storage/Warehouses
38%
46% of NPOs
Very Secure Various Storage/Warehouses
EPCOR Centre
EPCOR Centre
Jubilee Auditorium
surveyed consider Jubilee Auditorium
Pumphouse Theatre
Pumphouse Theatre
2/3 of the NPOs surveyed utilize space not Vertigo Theatre
their spaces
2/3 of thetooperations
under their be surveyed
NPOs utilize space not
throughout the city on a
under their operations throughout the city on a
Vertigo Theatre
Arrata Opera Centre
Arrata Opera Centre
regular basis. While examples of specific,
regular basis. While examples of specific, Various Gallery Space
under purpose-built
a state of
purpose-built and adapted arts venues were
and adapted arts venues were
Various Gallery Space
Emmedia
noted, the majority of organizations sought Emmedia
noted, the majority of organizations sought
endangerment or
various multi-purpose facilities such as Plaza Theatre
various multi-purpose facilities such as Plaza Theatre
Post-Secondary Theatres/
community centres, churches and commercial Post-Secondary Theatres/
community centres, churches and commercial Auditoriums
entertainment spaces to accommodate their Auditoriums
insecurity
entertainment spaces to accommodate their
production, rehearsal and performance needs.
Art Point
Art Point
production, rehearsal and performance needs. Cantos Foundation
Many of these facilities are not technically Cantos Foundation
Many of these facilities are not technically Currie_Barracks
sufficient for the arts discipline they Currie_Barracks
sufficient for the arts discipline they
accommodate, representing a trade-off of Quickdraw Gallery @ Eau Claire
accommodate, representing a trade-off of Quickdraw Gallery @ Eau Claire
quality with affordability and accessibility for 0% 10% 20% 30% 40% 50% 60%
quality with affordability and accessibility for 0% 10% 20% 30% 40% 50% 60%
many organizations. 4
many organizations. 4
11Space Market Analysis
Potential Tenant NPOs – Basic Information
42 of the 60 organizations While additional seating cap-
surveyed identified an interest acity has been added over the
in locating in a new multi- last few years, the net gain
tenant arts incubator facility has kept Calgary in the lower
in Calgary. Based on the end of per capita benchmarks
organizations surveyed who across the country. The loss
expressed interest in a multi- of Currie Barracks’ rehearsal
tenant arts centre, the esti- spaces to redevelopment
mated market range for work/ and future temporary clos-
production/rehearsal space is ures of the EPCOR Centre
123,850 sq. ft. to 153,600 sq. for the Performing Arts and
ft. Pumphouse Theatre to ac-
commodate their major reno-
Over half of the NPOs inter- vations could make this lack
ested in locating to an incuba- of infrastructure critical.
tor facility are Performing Arts,
followed by Visual and Craft The annual budgets, current
and Festivals. The extensive space usage and number of
demand from organizations in employees of the Potential
the Performing Arts reflects Tenant NPOs suggest that
a long-standing deficiency in there is a considerable market
Calgary for appropriate and for small-scale spaces that
technically sufficient rehears- could accommodate micro-
al/creation and performance organizations of 5 or less
space1. employees.
1 Calgary Arts Development Authority and
City of Calgary, Current State of Cultural
Spaces for the Arts in Calgary, 2007.
42 of the 60 organizations surveyed identified
an interest in locating in a new multi-tenant
arts incubator facility in Calgary
1210%
19%
Charity
Space Market Analysis
Incorporated Not-for-
14% profit Company
43% Incorporated Not-for-
profit Society
14% Incorporated Not-for-
profit Society/Charity
Potential Tenant NPOs – Basic Information % Potential Tenant NPOs
by Major Disciplinary Category
42 of the 60 organizations surveyed
Potential
% Potential
identified Tenant
TenantNPOs NPOs – Basic Information % Potential Tenant NPOs
% Potentialan interest
Tenant NPOs in locating in a new
Potential Tenant NPOs – Expansion Plans
42 bybyof Annual
Current thearts %
Budget
Space 60 Use
Potential Tenant NPOs
organizationsin Calgary. surveyed PotentialMajor
by Tenant Disciplinary
NPOs –Category
Expansion Plans
Collecting Institutions
multi-tenant incubator
by CurrentfacilitySpace Use Nearly ¾ of the NPOs 2%
surveyed identified
5% of the NPOs surveyed a
identified
Based an interest in locating in a new Nearly ¾ identified a
Over on $1M the organizations surveyed who potential relocation as part 12%
of their expansion
multi-tenant
Over 10,000 sq. ft.
expressed Over 10,000 artssq. incubator
interest ft. in a facility in Calgary.
multi-tenant arts potential
19% 5%
relocation
2% as part of their expansion
Festival
Collecting Institutions
$251K - $500K
Based on the organizations surveyed plans, illustrating
who plans, a illustrating
substantial
12%
market to
10%a substantial market to
centre, the estimated market range capture for through the Media
FestivalArts
19% through the King project.
King Edward School
5,001 - 10,000 sq. ft.
expressed
$101K - $250K interest in a multi-tenant arts
5,001 - 10,000 sq. ft.
work/production/rehearsal space is 123,850 capture Edward School project.
centre, the 5 Over ½ of the organizations
Over ½ of the are10%intending
organizations 5 to
are intending to
- 5,000estimated market range for
4,000 - 5,000 sq. ft. Performing
Media Arts Arts
sq. $51Kft. -to
4,000
$100K 153,600 sq. ft.sq. ft.
expand or relocate within the next two years.
work/production/rehearsal
2,001 - 4,000 sq. ft.$501K - $1M space is 123,850 expand or relocate within the next two years.
2,001 - 4,000 sq. ft. Visual & Craft
Performing Arts
sq. ft. to 153,600 sq. ft.
Over half of the NPOs interested in locating % Potential Tenant%NPOs 52%
1,001 - 2,000 sq. ft.$26K - $50K by Expansion Plan
Potential Tenant NPOs by Expansion Plan
to an 1,001 incubator - 2,000 sq. ft.
facility are Performing Arts, Arts Services/Education
Visual & Craft
Over $10K
followed501by
501 - 1,000 sq. ft. half
- $25K of the
Visual
- 1,000
NPOs interested
sq. ft. and Craft and Festivals.
in locating 52%
toUnder
The an$10,000
incubator facility are Performing Arts, Expanding its current
Arts Services/Education
ft. extensive demand from organizations in
Expanding its current
5% 7%
King Edward School
200 - 500 sq. 5% 7% space
followed
theyet determined
Annual budget is not
200by Visual
- 500 sq. ft. and
Performing Arts reflects a long-standing Craft and Festivals. 14% 12%14%
space
Opening additional Opening additional
Feasibility Study
The extensive
Under 200 sq. ft. demand from organizations in 12%
deficiency Underin0 2001Calgary
sq.2ft. 3 4 for 5 6 appropriate
7 8 9 and % Potential Tenant
space NPOs space elsewhere
elsewhere
the 0%Performing
technically sufficient
5% 10% 15%Arts 20% reflects
25%
5%
30% a
0% rehearsal/creation
35%long-standing
40%
10% 15% 20% 25% 30% and35% 40% by Organization Structure
Relocating its current Relocating its current
deficiency inspace
performance Calgary 4. for appropriate and % Potential Tenant NPOs operations
operations
technically sufficient rehearsal/creation and by Organization
Staying inStructure
current
% Potential Tenant%NPOs Potential Tenant NPOs Staying in current
situation Business
performance
by Full Time
While additional byseating space
Employees 4 .
Full Time capacity
Employees has been 10% situation
62% 19%Other Other
Over 50
added over the last few years, the net gain 62% Charity
Business
While Overadditional
50
has kept Calgary in the lower end of per seating capacity has been 10%
19%
21 to 50 added over the last
capita benchmarks across the country. The
21 to 50 few years, the net gain Incorporated
Charity Not-for-
14% profit Company
11 to 20 has of
loss keptCurrie Calgary Barracks’ in therehearsal
lower end of per
spaces to 43%NPOs by Timing of Expansion
capita
11 to 20
benchmarks across the country. The % Potential Tenant % Potential Tenant14% NPOs byprofit
Incorporated
Incorporated Not-for-
Not-for-
Timing of Expansion
1 to 5 redevelopment and future temporary closures Immediately profit Society
Company
losstheofEPCOR
of
1 Currie
to 5 Barracks’
Centre for rehearsal
the Performing spacesArts to 43% 14% Immediately
Incorporated
Incorporated Not-for-
Not-for-
None redevelopment and
and Pumphouse Theatre to accommodate their
None future temporary closures profit
profit Society/Charity
Society
14%One year
0 of the
major 5 EPCOR
renovations
10
0
Centre 15 for the
5could make
20 Performing
10 this
25
15 lackArts
20of 25
One year
Incorporated Not-for-
20% 20% 20% profit Society/Charity
and Pumphouse
infrastructure critical. Theatre to accommodate their 20%
Two years
major renovations could make this lack of Two years
infrastructure
The annual
% Potential critical.
budgets,
Tenant NPOs current space usage Potential 6%
and PotentialTenant Tenant
NPOs 6%– Expansion toPlans
% Potential Tenant NPOs %NPOs –Three
Potential Expansion
Tenant yearsPlans
fiveNPOs Three to five years
by Current
number ofbyemployees Space Use
Current Space of Use
the Potential Tenant 17% by Annual Budget
Nearly Nearly
¾ of the ¾ NPOs
of the surveyed
NPOs identified
surveyed 17% a
identified a
The annual
NPOs suggest budgets,
that currentisspace
there a usage potential
considerable and 20% relocation as % Potential
part of FiveTenant
their NPOs
expansion
or more years Five or more years
Over 10,000Overnumber
sq. ft.10,000 sq.of ft. employees of the Potential Tenant
potential relocation
20% Overas part
by Annual
$1M of their
Budget expansion
market for small-scale spaces that could plans, plans,
illustrating 17%a substantial
illustrating a market market
substantial
17% to to
5,001 - 10,000 NPOs
accommodate
sq. suggestmicro-organizations
-ft.10,000 sq. ft.
that there is a considerable of 5 or capture
less capture
throughthrough
the Kingthe$251K - $500K
Edward Flexible
School (whenever
project. theFlexible (whenever the
5,001
market for small-scale spaces that could King right
Over Edward
$1M School project.
space becomes
4,000 - 5,000
employees.
sq. ft. Over ½Overof the
½ organizations
of the organizations
$101K - $250Kare intending
available) are toright space
intending to becomes
accommodate
4,000 - 5,000 sq. ft. micro-organizations of 5 orexpand less or relocate
$251K
within$51Kthe
- $500K
nextthetwonext years.
available) 5
employees.
2,001 - 4,000 sq. ft.
expand or relocate within
- $100K
$101K - $250K
two years.
2,001 - 4,000 sq. ft.
$501K - $1M 5
% Potential Tenant NPOs
% Potential by-NPOs
$51K
Tenant Expansion
$100K Plan
by Expansion Plan6
1,001 - 2,000 sq. ft.
1,001 - 2,000 sq. ft.
$26K - $50K
6
$501K - $1M
501 - 1,000501
sq. ft.
- 1,000 sq. ft. $10K - $25K
ExpandingExpanding
$26K - $50K its current its current
200 - 500 sq.
200ft. - 500 sq. ft. 5% 7% 5% 7% Under $10,000space space
School
14% 14% 12% $10K - $25K
12% Opening additional
Opening additional
Under 200 sq. ft. 200 sq. ft.
Under Annual budget is not yet determined
space elsewhere
Study Study
Under $10,000 space elsewhere
School
0 1 2 3 4 5 6 7 8 9
0% 5% 10% 15% 10%
20% 15%
25% 20%
30% 25%
35% 30%
40% 35% Relocating its current
King Edward
King Edward School
0% 5% 40%
Annual budget is not yet determined Relocating its current
operations operations
Feasibility
Feasibility Study
4Calgary Arts Development Authority and City of Calgary, Current 0 1 2 3 4 5 6 7 8 9
Staying in current
King Edward
% Potential
State of Cultural TenantforNPOs
% Potential
Spaces Tenant
the Arts inNPOs
Calgary, 2007. Staying in current
situation situation
Feasibility
4 by FullArts
Calgary Time Employees
byDevelopment
Full TimeAuthority
Employeesand City of Calgary, Current
State of Cultural Spaces for the Arts in Calgary, 2007. 62% 62% Other Other
Over 50 Over 50
13
21 to 50 21 to 50
11 to 20Space Market Analysis
Potential Tenant NPOs – Expansion Plans
Nearly ¾ of the NPOs sur-
veyed identified a potential
relocation as part of their
expansion plans, illustrating a
substantial market for future over ½ of the organizations are
development projects. Over
½ of the organizations are in- intending to expand or relocate
tending to expand or relocate
within the next two years. within the next two years
% Potential Tenant NPOs Potential Tenant NPOs – Expansion Plans
by Current Space Use
Nearly ¾ of the NPOs surveyed identified a
Over 10,000 sq. ft.
potential relocation as part of their expansion
plans, illustrating a substantial market to
5,001 - 10,000 sq. ft. capture through the King Edward School project.
4,000 - 5,000 sq. ft. Over ½ of the organizations are intending to
expand or relocate within the next two years.
2,001 - 4,000 sq. ft.
1,001 - 2,000 sq. ft. % Potential Tenant NPOs by Expansion Plan
501 - 1,000 sq. ft.
Expanding its current
200 - 500 sq. ft. 5% 7% space
14% 12% Opening additional
Under 200 sq. ft.
space elsewhere
0% 5% 10% 15% 20% 25% 30% 35% 40% Relocating its current
operations
% Potential Tenant NPOs Staying in current
situation
by Full Time Employees
62% Other
Over 50
21 to 50
11 to 20
% Potential Tenant NPOs by Timing of Expansion
1 to 5 Immediately
None
One year
0 5 10 15 20 25
20% 20%
Two years
6%
Three to five years
17%
20% Five or more years
17%
Flexible (whenever the
right space becomes
available)
146Potential Tenant NPOs – Space Demand
Aside from the large floor- on three types of spaces: The types of leasable space
plates (over 5,000 sq. ft.) • leasable space dedicated identified most often by
required by NPOs looking for to the operations of the Potential Tenant NPOs was
rehearsal/performance space, Potential Tenant NPO, Office Space (76%), followed
the most significant demand • preferred amenities that by Theatre/Performance
is for small units of 500 sq. ft. could be shared with Space (64%), General Storage
or less (26%) and medium- other tenants and paid for (55%), Conference/ Meeting
sized units of 800 sq. ft. to through a proportionate Room (50%), and Flexible
1,500 sq. ft. (22%). share of common area Rehearsal (48%). General
costs or on a per/use Purpose Workshop, Ticketing/
To understand the types of basis, and Box Office, Kitchen and
potential spaces that are in • space that was in demand Copier/Office Equipment
high demand by NPOs, mar- for short-term rental by space were also identified as
ket information was collected non-tenant NPOs high priorities.
15Potential Tenant NPOs – Space Demand The types of leasable space identified most
Aside from the large floorplates (over 5,000 often by Potential Tenant NPOs was Office
sq. ft.) required by NPOs looking for Space (76%), followed by
rehearsal/performance space, the most Theatre/Performance Space (64%), General
significant demand is for small units of 500 sq. Storage (55%), Conference/ Meeting Room
ft. or less (26%) and medium-sized units of (50%), and Flexible Rehearsal (48%). General
800 sq. ft. to 1,500 sq. ft. (22%). Purpose Workshop, Ticketing/ Box Office,
Kitchen and Copier/Office Equipment space
were also identified as high priorities.
% Potential Tenant NPOs by Preferred Space Size
Over 10,000 sq. ft. % Potential Tenant NPOs by
the most significant demand is
5,001-10,000 sq.ft. Leasable Space
for small units of 500 sq. ft. or
4,001-5,000 sq. ft. Office Space
3,001-4,000 sq.ft. Theatre/Performance Space
less and
Potential Tenant medium-sized
NPOs – Space Demand
2,001-3,000 sq. ft.
units of The types of leasable space identified most
General Storage
Aside from the large
1,501-2,000 sq. ft. floorplates (over 5,000 often by Potential Tenant
Conference/Meeting Room
NPOs was Office
sq. 800 Space (76%), followed by
sq.sq.ft.
ft.) 1,201-1,500
required
rehearsal/performance
to NPOs
ft. by 1,500
space,
sq. ft.
looking
the
for
most Theatre/Performance Space (64%), General
Flexible Rehearsal Space
1,001-1,200 sq. ft.
significant demand is for small units of 500 sq. Storage (55%),
General PurposeConference/
Workshop Meeting Room
ft. or less801-1,000
(26%)sq. ft.and medium-sized units of (50%), and Flexible Rehearsal (48%). General
Ticketing/Box Office
800 sq. ft. 651-800
to 1,500sq. ft. sq. ft. (22%). Purpose Workshop, Ticketing/ Box Office,
Kitchen
501-650 sq. ft.
Kitchen and Copier/Office Equipment space
were also identified
Color Copier/Officeas high priorities.
Equipment
351-500 sq. ft.
% Potential Tenant NPOs by Preferred Space Size Classroom
201-350 sq. ft.
Over 10,000 sq. ft. GreenTenant
% Potential Space NPOs by
Under 200 sq. ft.
5,001-10,000 sq.ft. Leasable Space
Sprung Dance Floor
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
4,001-5,000 sq. ft. Office SpaceBike Storage
To understand the types of potential spaces
3,001-4,000 sq.ft. Theatre/Performance SpaceRetail Space
that
2,001-3,000 are in high demand by NPOs and could
sq. ft.
General Storage Other
be provided
1,501-2,000 sq. ft.
within the King Edward School
Gallery Space
project, market information was collected on Conference/Meeting Room
three types of spaces:
1,201-1,500 sq. ft.
Paint
Flexible Rehearsal and Wet Room
Space
1,001-1,200 sq.•ft. leasable space dedicated to the Video/Film Projection
General Purpose Workshop 7
801-1,000 sq. ft. operations of the Potential Tenant
Sound ProofedOffice
Recording Studio
NPO, Ticketing/Box
651-800 sq. ft.
• preferred amenities that could be Metal/Wood Shop
Kitchen
501-650 sq. ft. shared with other tenants and paid for
Outdoor Work Area
Color Copier/Office Equipment
351-500 sq. ft. through a proportionate share of
Classroom Dark Room
common area costs or on a per/use
King Edward School
201-350 sq. ft.
basis, and Printmaking
Green Space Facilities
Feasibility Study
• space that was in demand for short-
Under 200 sq. ft.
Sprung Dance Floor 0% 20% 40% 60% 80%
0%term
2% rental
4% 6% by
8%non-tenant
10% 12% 14%NPOs
16% 18%
Bike Storage
To understand the types of potential spaces Retail Space
that are in high demand by NPOs and could Other
16
be provided within the King Edward School
Gallery Space
project, market information was collected onSpace Market Analysis
The types of shared amenities Rehearsal (31%), Conference/ similar to their core needs in-
TheThe
and services types
typesof ofshared
preferred sharedamenities
most Meeting
amenities and services
Room
and TheThe
(31%), and
services types
typesofcluding
short-term
of rental
Theatre/
short-term spaces
rental preferred
Performance
spaces preferred
preferred
often by Potential most
Tenant
preferred often
most often byby Potential
AdministrationTenant
Potential Tenant most
Services (24%) often
most often by
Space Potential Tenant
(53%), Tenant
by Potential NPOs
NPOswas
Conference/ was
NPOs
NPOswas
wassimilar to to
similar their
theircore needs
core needsincluding
including similar to totheir
similar core
their needs
core needs including
includingTheatre/
Theatre/
NPOs was similar to their Meeting Room (36%), Flexible
Theatre/
Theatre/Performance
Performance Space
Space (40%),
(40%), Office
Office Performance
Performance Space
Space Office Space(53%),
(53%),
core needs including
Space (36%), Theatre/
Flexible The types (31%),
Rehearsal of short-term rental RehearsalRoom
Conference/Meeting (24%), (36%), Flexible
Space (36%), Flexible Rehearsal (31%), Conference/Meeting Room (36%), Flexible
Performance Space (40%),
Conference/Meeting spaces preferred most often (24%),Office and Classroom (20%)
Conference/Meeting Room Room (31%),(31%), and and Rehearsal
Rehearsal(24%),(24%), OfficeSpace Space(24%),
(24%),and and
Office Space (36%), Flexible
Administration
AdministrationServices
Services (24%) by Potential Tenant NPOs
(24%) was (20%)
Classroom
Classroom (20%)
%% Potential Tenant
Potential NPOs
Tenant NPOsby by %% Potential Tenant
Potential NPOs
Tenant by by
NPOs
Preferred Type
Preferred of Shared
Type Space
of Shared Space Preferred Type
Preferred of Short-term
Type Leasable
of Short-term Space
Leasable Space
Theatre/Performance Space Theatre/Performance Space
Theatre/Performance Space Theatre/Performance Space
Office Space Conference/Meeting Room
Office Space Conference/Meeting Room
Flexible Rehearsal Space Flexible Rehearsal Space
Flexible Rehearsal Space Flexible Rehearsal Space
Conference/Meeting Room Office Space
Conference/Meeting Room Office Space
Administrative Services Classroom
Administrative Services Classroom
Ticketing/Box Office
General Storage Ticketing/Box Office
General Storage
General Storage
Classroom General Storage
Classroom
Gallery Space
Gallery Space Gallery Space
Gallery Space
General Purpose Workshop
General Purpose Workshop General Purpose Workshop
General Purpose Workshop
Sound Proofed Recording Studio
Other Sound Proofed Recording Studio
Other
Video/Film Projection
Ticketing/Box Office Video/Film Projection
Ticketing/Box Office
Sprung Dance Floor
Kitchen Sprung Dance Floor
Kitchen
Other
Other
Sprung Dance Floor
Sprung Dance Floor
Color Copier/Office Equipment
Color Copier/Office Equipment
Retail Space
Retail Space
Paint and Wet Room
Paint and Wet Room
Color Copier/Office Equipment
Color Copier/Office Equipment
Outdoor Work Area
Outdoor Work Area
Paint and Wet Room
Paint and Wet Room
Retail Space
Retail Space
Sound Proofed Recording Studio
Sound Proofed Recording Studio Metal/Wood Shop
Metal/Wood Shop
Green Space
Green Space Green Space
Green Space
Video/Film Projection
Video/Film Projection Kitchen
Kitchen
Metal/Wood Shop
Metal/Wood Shop
8 8
Ceramics Studio/Kiln
Ceramics Studio/Kiln
None
None Printmaking Facilities
Printmaking Facilities
0% 10% 20% 30% 40% 50%
0% 10% 20% 30% 40% 50% Bike Storage
Bike Storage
Foundry Area
Foundry Area
Glass Hot Shop
King Edward School
Glass Hot Shop
School
Study
Dark Room
Dark Room
0% 10% 20% 30% 40% 50% 60%
Edward
0% 10% 20% 30% 40% 50% 60%
Feasibility
17
Kingpeople/event provide an indication of the
potential flows in and out of the site. Most
Space Market Analysis organizations (86%) had limited to low
intensity uses with 12% requiring a site that
could accommodate high intensity uses.
Depending on community insight, High intensity
uses may not be suitable for the King Edward
School site due to traffic impacts and parking
limitations.
Potential Tenant NPOs – Intensity of Uses
It is important to understand % Potential Tenant NPOs
by Number of People/Clients Visits/Day
the intensity of uses that
Potential Tenant NPOs will
bring to a givenPotential Tenant NPOs – Intensity of Uses
development
% Potential Tenant NPOs
by Number of People Visits/Event
Recognizing the King Edward School’s location 12% Limited (None -
and the associated parking 2%
10/day)
in the middle of a mature residential
requirements.neighbourhood,
The number it is important to understand Over 500
Low Intensity
of annual events, people of uses that Potential Tenant (11-50/day)
the intensity 251-500
24%
Medium Intensity
visits per day,NPOs
and people
would per bring to the site and the 101-250 62% (51-100/day)
event provides an indication requirements. Number of
associated parking 51-100 High Intensity
of the potentialpeople
flows invisits/day,
and annual events and (Over 100/day)
people/event
out of the site.Potential Tenant NPOs –anIntensity
Most organ- provide indication of the
of Uses 21-50 % Potential Tenant NPOs
potential flows in and out of the site. Most by Number of People Visits/Event
izations (86%)Recognizing
had limited thetoKing Edward School’s location 11-20
organizations
in thewithmiddle (86%)
of ahad limitedresidential
mature to low
low intensity uses
intensity 12%
uses with 12% requiring a site that Over 1-10
500
% Potential Tenant NPOs
neighbourhood, it is important to understand
requiring a site that could
could accommodate high intensity uses. 251-500 0%by Number
5% 10%of Events
15% Annually
20% 25% 30% 35% 40%
the intensity of uses that Potential Tenant
accommodateNPOs high intensity
Dependingwould on community
bring to insight,
the site Highandintensity
the 101-250
Over 100
uses. Depending uses may
on not
com- be suitable for the
associated parking requirements. Number of King Edward
munity insight, School sitevisits/day,
certain
people due to traffic
intensi- impactsevents
annual and parkingand Potential
51-100
51-100 Tenant NPOs – Parking
ties of use may limitations.
people/event
not be suitable provide an indication of the Requirements
21-50
21-50
potential
for particular sites dueflows
to in and out of the site. Most The11-20
parking needs of Potential Tenant NPOs will
need
11-20 to be accommodated on the King Edward
traffic impactsorganizations
and parking (86%) had limited to low
% Potential Tenant NPOs School
1-10 site in a balanced approach to
intensity uses with 12% requiring a site that 4-10
limitations. by Number of People/Clients Visits/Day
recognizing and10%encouraging alternative modes
could accommodate high intensity uses. 1-3
0% 5% 15% 20% 25% 30% 35% 40%
Depending on community insight, High intensity of transportation for staff, clients and audience
uses may not be suitable for the King Edward members. 0% Of5% the 10%
NPOs15%interested
20% in25%a multi-
30%
School site 12% Limited (None -
2% due to traffic impacts and parking tenant centre location,
Potential Tenant NPOs – Parking 55% identified parking
10/day)
limitations. as a ‘need to have’, while slightly less described
Requirements
Low Intensity
(11-50/day)
parking
The as more
parking needsofofa Potential
‘nice to have’ amenity.
Tenant NPOs will
24% need to be accommodated on the King Edward
Medium Intensity
% Potential 62%
Tenant NPOs
(51-100/day) School site in a balanced approach to
by Number of People/Clients Visits/Day % Potential Tenant NPOs by Parking Need
High Intensity recognizing and encouraging alternative modes
(Over 100/day) of transportation for staff, clients and audience
members. Of the NPOs interested in a multi-
2%
12% Limited (None - tenant centre location, 55% identified parking
10/day)
as a ‘need to have’, while slightly less described
% Potential Tenant NPOs
Low Intensity
parking as more of a ‘nice to have’Need amenity.
(11-50/day)
by Number of Events Annually 45% to have
24% 55%
Medium Intensity Nice to have
62%
Over 100 (51-100/day) 9
% Potential Tenant NPOs by Parking Need
51-100
High Intensity
(Over 100/day)
21-50
11-20
4-10 % Potential Tenant NPOs
by Number of Events Annually 45% Need to have
1-3
55% Nice to have 18
Over 100 0% 5% 10% 15% 20% 25% 30% 9
51-100Space Market Analysis
Potential Tenant NPOs –
Parking Requirements
The parking needs of Potential The parking requirements of
Tenant NPOs should be Potential Tenant NPOs varied,
considered in a balanced depending on their mandate
approach to recognizing for presentation and large
and encouraging alternative events. 30% of the organiza-
modesThe parking requirements
of transportation for of Potential Tenant
tions could Potential Tenant NP
be accommodated
NPOs varied, depending
staff, clients and audience on their mandate for alternative
with less than 3 spaces. Whilemodes of
members.presentation and large
Of the NPOs inter-events.over
30%
halfofofthe the standard parking
the organizations
organizations could be accommodated with of Calgary may
ested in a multi-tenant centre would expect parking to be
less than 3 spaces. While over half of the proposed users of
location, 55% identified park- provided
organizations would expect parking to at no cost, dailyutilization
High and of T
ing as a ‘need toathave’,
provided whiledailymonthly
no cost, parking could
and monthly Car provide
Sharing (24%), C
slightlyparking
less described parkingthe additional
could provide King Edwardrevenue asuse47%
(19%) ofsuggest th
School project additional
as more of a ‘nice to have’ revenue based on
NPOs were willing to pay for positioned
could be
amenity.47% of NPOs willing to pay for parking.
parking. community of tenants
% Potential Tenant NPOs by % Potentia
Parking Space Requirements Use of Alternative
Theparking
The parkingrequirements
requirementsofofPotential
PotentialTenant
Tenant PotentialTenant
Potential TenantNPOs
NPOsidentified
identifiedaanumbernumberofof
1
NPOsvaried,
NPOs varied,depending
dependingonontheir
theirmandate
mandatefor for alternativemodes
alternative modes ofof transportation
transportation that
that suggest
suggest
presentationand
presentation
55%
andlarge identified
largeevents.
events. 30%30%ofofthe parking
the as
22% a
thestandard
the
‘need
17%
standardparking to
parkingratios have’,
2
ratiosapplied
appliedby while
bythe Cityslightly
theCity
7%10%
3 24%
organizations could
organizations could be be accommodated
accommodated with with ofof Calgary
Calgary may may
0% be be overstated
overstated for the
for the
less than
less than 33 spaces.
spaces. Whileless
While overdescribed
over half the parking
half ofof the proposedas
proposed
4% more
users
users theof
of the
of
13% 4a
King
King ‘nice
Edward to
Edward
to 10 have’
School.
School.
organizations would expect
organizations would expect parking to parking to High utilization of Transit (88%)
High utilization of Transit (88%) followed by
11 to 20 followed by 19%
provided atat nono cost,
provided cost, daily
daily and
and monthly
monthly CarSharing
Car
13% Sharing(24%),
(24%),CarCarPooling
Pooling (24%)and
(24%)
21 to 50 andBike
Bike
13%
parking could
parking could provide
provide the the King
King Edward
Edward use(19%)
use (19%)suggest
suggest thatthe
that theKing
King
51 EdwardSchool
Edward
to 100 School 24%
17%
Schoolproject
School projectadditional
additionalrevenue
revenuebased
basedonon could be
could be positioned
positioned asas aOver
a more
more sustainable
100 sustainable
47%ofofNPOs
47% NPOswilling
willingtotopay
payfor
forparking.
parking. communityofoftenants.
community tenants.
%%Potential
PotentialTenant
TenantNPOs
NPOsbyby %%Potential
PotentialTenant
TenantNPOs
NPOsbyby
ParkingSpace
Parking SpaceRequirements
Requirements Useof
Use
% Potential ofAlternative
Alternative
Tenant NPOs by Modes
Modes ofofTransportation
Ability toTransportation
Pay
11
7%
7% 10%
10%
22%
22% 17%
17% 22 17% Transit
Transit
0%
0% 33 24%
24% Carpooling
Carpooling
Daily Parking
4%
4% 13%
13% 4 4toto1010 Bike
Bike
52% 88%Monthly Parking
88%
1111toto2020 19%
19% CarSharing
Car Sharing
Not Willing to Pay
13%
13% 2121toto5050 30%
None
None
13%
13%
5151toto100
100 24%
24% Other
Other
17%
17%
Over100
Over 100
%%Potential
PotentialTenant
TenantNPOs
NPOsbybyAbility
AbilitytotoPay
Pay
19
17%
17%Space Market Analysis
Potential Tenant NPOs –
Alternative Transportation Use
Potential Tenant NPOs identi-
fied a number of alternative
modes of transportation that
suggest the standard parking
ratios applied by the City of
Calgary may be overstated for
certain developments. High
utilization of Transit (88%) fol-
lowed by Car Sharing (24%),
Car Pooling (24%) and Bike
use (19%) suggest that these
centres could be positioned
as a more sustainable com-
munity
Potential of tenants.
Tenant NPOs identified a number of
alternative modes of transportation that suggest
the standard parking ratios applied by the City
of Calgary may be overstated for the
proposed users of the King Edward School.
High utilization of Transit (88%) followed by
Car Sharing (24%), Car Pooling (24%) and Bike
use (19%) suggest that the King Edward School
could be positioned as a more sustainable
community of tenants.
% Potential Tenant NPOs by
Use of Alternative Modes of Transportation
7%10%
Transit
24% Carpooling
Bike
88%
19% Car Sharing
None
24% Other
2021
Space Market Analysis
22Space Market Analysis
C. Individual Artists
In 2010, Hill Strategies artists have at least a bach-
Research Inc., a specialist elor’s degree, this investment
firm focused on the cultural in education does not neces-
sector, undertook a targeted sarily translate into higher
analysis of artists and cul- earning potential.
tural workers in Canada’s
largest cities. Using 2006 The median earnings of artists
Census data, nine cultural in Calgary is $14,500, which
occupations in Calgary were is 54% less than all Calgary
mapped and analysed. The workers.
key insights include: Calgary
is home to over 40% of Increasing at a rate of 12%,
Alberta’s artists, with nearly the number of artists between
half of those artists living in 2001 and 2006 did not match
10 inner-city neighbourhoods the growth in the overall
surrounding the Centre City. labour force (18%).
The neighbourhoods with the
top concentrations of artists Calgary is tied with Ottawa
are also the communities with for the highest percentage of
the highest concentrations of female artists among the five
cultural industry workers (a cities in the study with 60%.
more expansive definition of
42 occupations that include
design, film, media, etc.).
While 42% of all Calgary
Calgary is home
to over 40% of
Alberta’s artists
23Space Market Analysis
Calgary is a young entrepre- challenging environment for Exacerbating the issue is the
neurial city with an emerging individual artists to develop instability and limited quality
arts scene and growing their professional careers and of existing artist studio space
number of creative gradu- for artist-focused spaces to across the city. While deliv-
ates. The city’s four major be sustainable. ering much-needed creation
institutions generate 7,000 space on limited budgets, art-
graduates annually in creative Similar to the outcomes of ist-run facilities such as Pith
industry related degrees previous research, a series Gallery and Studios, Untitled
and diplomas. In particular, of informal dialogues held in Art Society, and Artpoint
ACAD’s influence on the avail- 2010 between Calgary Arts Gallery and Studios Society all
ability of visual artist studio Development board mem- have short- to medium-term
space in Calgary is consider- bers and some of Calgary’s instability associated with
able as many of the existing emerging and established their current locations. Some
artist-run centres and studio artists from various disciplines of the largest single providers
collectives have been initi- reinforced the urgency of the of studio spaces in the city
ated, and continue to be man- space challenges in Calgary. are private sector land owners
aged, by different generations Among the most important at the Cannery Row and Art
of that institution’s graduates. issues identified by the artists Central, though each has
were the lack of affordable, limitations in addressing the
However, the real estate accessible and suitable cre- needs of emerging artists due
market dynamics and high ation/production spaces and to their price points and lease
cost of living over the last five live/work opportunities. terms.
years has made Calgary a
24Space Market Analysis
Individual Artists – Basic Information
Of the 150 artists who com-
pleted the survey, visual art-
ists represented the majority
at 64%. Artists in their 20s
represented the largest pro-
portion surveyed with 34%.
As a market for potential
studios and live/work units,
this is considered a market
strength. Younger artists are
typically in greater need of
affordable space, do not own
homes and are more apt to
relocate.
As illustrated above in the
2006 census analysis, survey
respondents have high levels
of formal education, with 46%
achieving a bachelor’s degree
and 17% with a master’s
degree.
25Space Market Analysis
Individual Artists – Current Studio Use
69% of artist respondents have some sort of
dedicated space for their art practice. Various
scenarios are evident in terms of the size and
location of that space – nearly ½ of the artists
work out of their home and only 23% have
dedicated studio/production space outside of
their homes. Of those working spaces, nearly
60% are under 200 sq. ft.
26Space Market Analysis
Individual Artists – Current Studio Use
61% of artists rent studios artists that are renting space
or operate out of donated have experienced no increas-
spaces across Calgary. As es in their rental rates over
one indicator of the market’s the last three years. However,
instability, artists have used 80% of artists who are rent-
most of their existing studio ing are on less than one year
spaces for less than 5 years. agreements, reflecting a per-
spective from 60% of artists
Over ½ of the artists pay less who consider their spaces to
than $400/month in rent for be endangered.
their studios. Over 40% of
27Space Market Analysis
Individual Artists – Studio Preferences
Based on the artists surveyed While individual private stu- (55%), natural light (44%),
who expressed an interest in dios are preferred by most in-suite water access (38%),
studio space, the estimated artists regardless of discipline, broadband internet access
market range for work-only there is a greater interest for (30%) and high ceilings (29%).
studios is 61,300 sq. ft. to shared or communal spaces
85,400 sq. ft. Nearly ¾ of illustrated by Theatre, Dance The top five preferences for
artists surveyed could be and Craft artists. There is a shared amenities in a studio
accommodated in studios preference for 1-2 year lease building include gallery space
less than 500 sq. ft. with periods for all three potential (33%), kitchen (26%), general
nearly 25% looking for small tenure configurations. purpose studio space (23%),
studio space under 200 sq. metal/wood shop (23%) and
ft. Rental rates below $400/ The top five most important green space (17%).
month would be attractive to studio space attributes for
a large portion of the market artists include 24/7 access
for studios.
28Space Market Analysis
private studios are preferred by most
artists regardless of discipline
29Space Market Analysis
Individual Artists – Work Patterns and Incubation Services
According to a recent an- artists’ work across sectors2, the overall arts and cultural
alysis of 2006 census data1, Potential Tenant Artists illus- sector.
Calgary’s arts and culture trated a pervasive and fluid
occupations have over double crossover from commercial, There is a strong indication
the rate of self-employment non-profit and community from those artists surveyed
compared to the overall sectors as they build their that they desire to become
labour force in the city (30% careers. Artists surveyed better entrepreneurs so that
vs 12% respectively). While described a range of combin- they can make a living at
the census data illustrates the ations in terms of self-employ- their artistic practice. 62% of
income challenges of individ- ment, freelancing, contracts artists identified their business
ual artists in Calgary, the sur- and funded projects, reflecting support needs as medium
vey outcomes suggests that a various income sources: level (to enter new product
more nuanced understanding • 55% of artists surveyed areas and new selling/exhib-
of how artists make a living made more than ½ of their ition opportunities) or high
in the city is useful. A variety income from the commercial levels of support (significant
of household income levels arts sector training and/or business
are apparent across Potential • 36% of artists surveyed development, access to facili-
Tenant Artists, reflecting a made a majority of their in- ties, networks and resources).
balance of ages and career come in the non-profit arts
stages of those who surveyed. sector The top five areas of incuba-
It is also recognized that many • 9% of artists surveyed tion services required are
artists supplement their in- made a majority of their Showcasing (57%), Marketing
come with employment out- income from the community (54%), Networking (52%),
side of their arts practice or arts sector. Access to Equipment/
rely on spouses for support. Technology (42%) and
Regardless of which sector Business Support/ Mentoring
Consistent with recent re- they were most active in, only (38%).
search on the mobility of 14% of artists made a major-
ity of their income outside of
1 Calgary Economic Development, 2 Markusen, Ann et al, Crossover – How
Calgary: Talent and Innovation – Artists Build Careers Across Commercial,
Creative Industries Sector Profile, 2010. Nonprofit and Community Work, 2006.
Potential Tenant Artists illustrated a pervasive and fluid
crossover from commercial, non-profit and community
sectors as they build their careers.
30Space Market Analysis
31Space Market Analysis
Individual Artists – Live/Work Preferences
The threshold for affordable determined by the City are: down into the following unit
housing initiatives in Calgary • $750 - $1,100 (for 13% of configurations:
are targeted to households artists who have house- • Bachelor - $711
with 65% or less of median hold income between • 1 Bedroom - $895
household income, mean- $30,000 - $40,000); • 2 Bedroom – $1,072
ing households with a gross • $500 - $750 (for 9% of art- • 3+ Bedroom - $1,060
annual income below $44,000 ists who have household These averages suggest that
annually1. Based on the income between $20,000 21% of the artists surveyed
household incomes of artists - $30,000); would be unable to find apart-
illustrated earlier, there is a • $250 - $500 (for 9% of art- ments within the affordable
substantial case to be made ists who have household rent range in Calgary. Based
for below-market housing that income between $10,000 on the artists surveyed, nearly
accommodates the unique - $20,000); and half could not afford the aver-
needs of artists and their • $0 - $250 (for 3% of art- age monthly rental rate of
families. ists who have household apartments.
income less than $10,000).
40% of artists surveyed have Aside from the affordability
household annual incomes Based on City of Calgary threshold for live/work units,
that are less than $44,000. Of figures for 2010, the average artist respondents provided
that percentage, the afford- monthly rents for apart- information on other space
able monthly rent thresholds ments was $971, broken preferences:
1 City of Calgary, Community and
Neighbourhood Services, Social
Research Unit, Research Summary #01,
2011.
40% of artists
surveyed have
household annual
incomes that are
less than $44,000
32You can also read
