INVESTOR PRESENTATION - Manchester United
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INVESTOR PRESENTATION
IMPORTANT DISCLOSURE
• This presentation contains estimates and forward-looking statements made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on our current expectations and estimates with respect to current and future events and trends which affect or may affect our
business operations. All statements that address future operating, financial or business performance or our strategies or expectations are forward-looking statements.
In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “plan,” “anticipate,”
“intend,” “seek,” “believe,” “estimate,” “predict,” “potential,” “continue,” “contemplate,” “possible” and other comparable terminology. These statements are subject
to many risks, uncertainties and factors relating to our operations and business environment, which may cause our actual results to be materially different from any future
results, express or implied, by such statements. Among these factors are (1) our ability to maintain and enhance our brand and reputation; (2) our ability to attract and
retain key personnel, including players; (3) the performance and popularity of our first team; (4) our ability to properly manage our growth; (5) our ability to maintain,
train and build an effective international sales and marketing infrastructure; (6) the negotiation and pricing of key media contracts; (7) our ability to maintain strong
relationship with certain third parties; (8) our ability to deal with competition in Europe and internationally; (9) our ability to adequately protect our intellectual property;
and (10) the effectiveness of our digital media strategy. Additional information concerning these and other factors can be found in Manchester United plc’s filings with
the United States Securities and Exchange Commission.
• New risks and uncertainties arise from time to time, and it is impossible for us to predict these events or how they may affect us. It should be remembered that the price
of the Class A ordinary shares and any income from them can go down as well as up. We disclaim any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events and/or otherwise, except to the extent required by law.
• This presentation contains a discussion of EBITDA and Adjusted EBITDA, which are non-IFRS measures and are not uniformly or legally defined financial measures. EBITDA
is defined as profit/(loss) for the period from continuing operations before net finance costs, tax credit/(expense), depreciation, and amortization of players’ registrations,
and Adjusted EBITDA is defined as EBITDA adjusted for profit on disposal of players’ registrations and operating expenses—exceptional items. Adjusted EBITDA is included
in this presentation because it is a measure of our operating performance and our management believes that Adjusted EBITDA is useful to investors because it is
frequently used by securities analysts, investors and other interested parties in their evaluation of the operating performance of companies in industries similar to ours.
We have provided reconciliations of EBITDA and Adjusted EBITDA to the most directly comparable IFRS measures in the Appendix to this presentation. EBITDA and
Adjusted EBITDA should not be considered substitutes for comparable measures prepared in accordance with IFRS. EBITDA and Adjusted EBITDA, as determined and
measured by us, should also not be compared to similarly titled measures reported by other companies.
2
I N V E STM E NT H I G H LI G HTS
Value of content is Football is The most watched Commercial
rising - sport is the the world’s Club with the revenues driven by
“must-have” content No.1 sport biggest fanbase a truly global brand
3
VALU E O F C O NTE NT I S R I S I N G
New deals command significant premium
% change over prior rights deal
187%
107%
72%
53%
48%
Olympics World Cup NFL MLB NBA
4
P R E M I E R LEAG U E I S TH E B I G G E ST LEAG U E
EPL is the Biggest League Premier League Value EPL Rights USA
(yearly values £ billion) - 2013/14 season (yearly values £ billion) (US$ million)
1.7 250
0.72
Current
3x
Int’l
x
6
0.72 1.71
1.
0.7
0.5 0.5 0.5 0.46 1.01 80
New
0.59 Domestic
EPL Serie A La Liga Ligue 1Bundesliga 2011-13 2014-16 2017-19 2011-13 2014-16
Domestic International
New UCL deal for 2015-2018 and EPL International deal for 2016-2019 still to be announced
5
659 M I LLI O N FO LLO W E R S W O R LD W I D E
EUROPE
N. AMERICA 90M
34M ASIA
MIDDLE EAST
325M
25M
S. AMERICA AFRICA
37M 147M
6 Source: Kantar Sport 2012
TH E M O ST WATC H E D C LU B
In 2013/14, Manchester United’s global audience was 3 billion
The 2013 NBC’s Sunday Night Best episode Top match in
American Idol finale Football 2013 opener in 2013 2013/14
14.7m 18.7m 26.2m 82.1m
Manchester United commands more than 51% of the Premier League's entire global TV audience
Matches watched in over 200 countries worldwide
7 Source: EuroData TV worldwide, BBC; Nielsen Media Research
S O C IAL M E D IA FO LLO W E R S W O R LD W I D E
65 MILLION
Facebook followers
Over Over
4.3m 8.1m
8.7 MILLION New York Yankees followers followers
8.4 MILLION Dallas Cowboys
Over Over
2.6m 5.2m
67 MILLION
Monthly manutd.com page views
followers followers
8 As of December 2014
N O.1 I N FAN E N GAG E M E NT
264 Tweets per minute
380,000 per day
12 million social media posts per month
144 million per year
1 160 13,550
Article Other articles Social media posts
9 Source: Radian6
B US I N E SS O V E R V I E W
38 Games c.4 Games (1) c.4 Games (1) 10 Games (1)
(19 Home, 19 Away) (c.2 Home, c.2 Away) (c.2 Home, c.2 Away) (5 Home, 5 Away)
Top 17 Clubs remain each season Knock-out competition, Knock-out competition, European competition;
drawn each round drawn each round Top 4 PL teams from previous
season qualify
VENUE BROADCASTING SPONSORSHIP RETAIL, MERCHANDISING, NEW MEDIA & MOBILE
APPAREL AND LICENSING
10 (1) Number of games assumes Quarter Final exit in each knock-out competition
COMMERCIALM U LTI FAC ETE D B US I N E SS M O D E L
MATCHDAY
£108 million - 25%
CAGR 0.2%
MATCHDAY
£107 million COMMERCIAL
42% £61 million
24%
COMMERCIAL
BROADCASTING £189 million - 44%
BROADCASTING £136 million - 31% CAGR 20.8%
£88 million CAGR 7.4%
34%
11 £256m
2008 Revenue
£433m
2014 RevenueO U R B US I N E SS
O U R MATC H DAY B US I N E SS
76,000 2M 154 8,000
SEAT STADIUM ANNUAL ATTENDANCE LUXURY BOXES EXECUTIVE CLUB SEATS
13 99% OCCUPANCY FOR PREMIER LEAGUE GAMESTRAD ITI O NAL M E D IA
Increasing consumer and advertiser appetite for premium live content
Annual Broadcasting Contract Values
1,712
1,059
1,006
865
719
635
569 593
455
237
2008-10 2011-13 2014-16 2017-19 2008-10 2011-13 2014-16 2007-09 2010-12 2013-15
14 Source: Deloitte June 2011, FAPL, UEFA, TV Sports Markets 2009 & 2011, press reportsAU D I E N C E I N TH E USA
• USA fastest growing Premier League TV
audience market in the world
• World Cup 2014 most widely streamed live
event ever in US history
• US Michigan Tour game attendance record,
of 109,318
• 2014 opening weekend streaming up +56%
Manchester United is the most
watched FAPL Club in the USA
15C O M M E R C IAL: E N G I N E O F G R O WTH
2014 Commercial revenues - £189 million
Sponsorship Revenue Growth (£ million)
. 2 %
34
R =
G
SPONSORSHIP CA
£136 million
RMAL 72% 136
£37 million
20%
91
MOBILE 55 63
£16 million 41
8%
Fiscal 2010 Fiscal 2011 Fiscal 2012 Fiscal 2013 Fiscal 2014
16SPONSORSHIP
N O.1 MAR KETI N G P LATFO R M
We enable our partners to amplify the marketing & growth of their businesses
Brand Affinity & Global Reach & Unique Access to Players & Marketing Support &
Association with Success Media Visibility Aon Training Complex/ Global Activations
Old Trafford
18S E G M E NTATI O N STRATE GY
Annual Value of Shirt Sponsorship (£ million)
TOURS
49.2
50
REGIONALS
40
GLOBALS
30
19.6
20
14.1
10 8.0
0
2000/06 2006/10 2010/14 2014/21
19C H E V R O LET - LAR G E ST S H I RT S P O N S O R S H I P D EAL
Shirt Sponsor 14/15
2x 2x
3x
5x
MANCHESTER UNITED BARCELONA REAL MADRID CHELSEA JUVENTUS
Starting at $70 million p.a. - $559 million total through 2021
20R ETAI L, M E R C HAN D I S I N G, AP PAR E L & P R O D U CT LI C E N S I N G
N I KE C O NTRACT
Retail, merchandising, apparel & product licensing business
£303 million plus 50% profit share - 13 year contract expires July 2015
Nike Key focus - last 12 years Nike non-core
Wholesale - Shirt
• 2 million per year Own retail
• 10,000 doors
• Power with retailers
E-commerce
Sponsorship
• Brand affinity
Licensing - mono brand products
Wholesale - Other
co-branded products
• 3 million per year Soccer schools - brand awareness
22R E C O R D B R EAKI N G KIT D EAL W ITH AD I DAS
£750 million minimum guarantee - 10 year contract expires 2025
£ million per year
75 *
+ Retail
+ E-commerce
+ Mono brand products
+Soccer schools
30 30
27 26 24 23
12
Manchester United Arsenal Chelsea Barcelona Real Madrid Liverpool Bayern Munich Manchester City
Largest kit manufacturer or sponsorship deal in sports
23 *Represents the average payment of the £750 million minimum guarantee over the 10 year term subject to adjustmentsN E W M E D IA & M O B I LE
O U R D I G ITAL M E D IA O P P O RTU N ITY
Content Licensing &
Syndication Subscription Content
& Membership
Social Media
Platforms New Digital
Media Platform Sponsorship
& Advertising
Mobile Apps
E-commerce
25MAN UTD C LU B AP P - LI V E LEAR N I N G S I N TH E MAR KET
• Club smartphone/tablet app developed for use in mobile partner markets only
• Released initially in iOS/Android versions
• Content includes news, fixtures/results, player profiles, chants, live match centre and short-form video
26I N D USTRY U P DATE
UEFA Financial Fair Play (FFP)
- Break-even requirement in force 2013/14
- Clubs should have no overdue payments
Complemented by FAPL Financial Regulations
- Break-even test similar to FFP
- Short-term cost controls
- £4 million limit on FAPL central funds may be used to
increase player wages per annum
27LO O KI N G TO TH E FUTU R E
Growth Catalysts
• Global and regional sponsorships
• Retail, e-commerce and licensing opportunity
• Launch of digital media platform
• New UEFA deal for 2016-18
• New Premier League deal for 2017-19
28AP P E N D IX
H I G H R E V E N U E V I S I B I LITY
• Commercial
- £750m* minimum guarentee kit deal with adidas
contracted out to 2025
- $559m shirt deal with Chevrolet contracted out to
2021
- Training kit deal with Aon contracted out to 2021
- Typically deals are 3-5yrs (with no playing
performance clauses)
• Broadcasting
- FAPL contracted out to 2016
- UCL contracted out to 2015 with UK rights
contracted to 2018
• Matchday
- 55,000 of 76,000 seats are season ticket holders
30 *£750 million subject to adjustmentsTOTAL R E V E N U E
£ million
433
363
320 189
152
118
136
104 102
99 109 108
2012 2013 2014
Matchday Broadcasting Commercial
31C O M M E R C IAL R E V E N U E
£ million
189
16
152
37
23
118
21 39
34
136
91
63
2012 2013 2014
Sponsorship Retail, Merchandising, Apparel & Product Licensing New Media & Mobile
32ADJ USTE D E B ITDA
£ million
30%
29%
28%
130
109
92
2012 2013 2014
Adjusted EBITDA margin
33 Note: Adjusted EBITDA is adjusted for profit on disposal of players’ registrations and exceptional operating expensesBALAN C E S H E ET & CAS H FLO W SU M MARY
• Strong balance sheet with ample liquidity Key Balance Sheet Data & Leverage Statistics (£ million)
and net leverage of 2.1x
- Undrawn RCF of £75 million at June 30,
2014 YE 2012 YE 2013 YE 2014
• USD Senior Secured Notes of $269.2 Cash & cash equivalents 70.6 94.4 66.4
million outstanding
- Forward plan to refinance at c.3-4% Total borrowings 436.9 389.2 341.8
• New Term Loan facility of $315.7 million Net Debt : Adjusted EBITDA 4.0x 2.7x 2.1x
- Renegotiated terms extending maturity
Aug-2019, resetting the principal to
$315.7m and removing scheduled
repayment requirements
34 Note: Adjusted EBITDA is adjusted for profit on disposal of players’ registrations and exceptional operating expensesP LAYE R E XP E N D ITU R E & AC C O U NTI N G
• Blend of youth & experience Last 15 years net player capital expenditure (£ million)
- Approximately one third of our first team
100
members from academy
- Carried on the balance sheet at zero book 75
value
50
78.9
• Player registrations
25 43.3
49.6
- Transfer fee booked on balance sheet 28.8 32.6
26.5 30.4
36.4
17.8
12.1 10.6 11.4
- Transfer fee amortised over life of contract 0
7.9
(2.6)
-2.6
- Remaining book value amortised over
(44.0)
-44.0
(25)
length of new contract when signed
(50)
• Major refresh of the first team squad with 99/00A 01/02A 03/04A 05/06A 07/08A 09/10A 11/12A 13/14A
12 players coming in including 6 from the
academy and 17 players departing
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