INVESTORS GUIDE - Knight Frank

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INVESTORS GUIDE - Knight Frank
INVESTORS GUIDE

C o m p u t e r g e n e r a t e d i m a g e , i n d i c a t i v e o n l y.

                                                                   A TRANQUIL WATERSIDE SETTING

                                                                 Chelsea is one of London’s most exclusive neighbourhoods.
                                                               Just moments from the famous King’s road and the River Thames,
                                                               The Imperial – a 30 storey tower with sweeping city views – and the
                                                                stylish Westwood House each offer beautiful homes for healthy
                                                                  lifestyles each with their own outside space in a refreshingly
                                                                                       unique urban setting.
INVESTORS GUIDE - Knight Frank
CHELSEA CREEK                                                                                                                                                                                                              WHY CHELSEA

                          Chelsea Creek bears all the hallmarks of a sound investment.                                                                                                                                              Whether you travel by foot or Taxi, you needn’t go far to find the
                          Set in amongst the River Thames and the famous Kings Road,                                                                                                                                               very best that London has to offer. From world-famous shopping
                     the developments boasts a prime location home to many of London’s                                                                                                                                             to Michelin-starred dining, must-see Art exhibitions to peaceful
                      affluent residents. With designer boutiques, Michelin starred dining,                                                                                                                                            havens in the neighbourhoods many gardens and parks,
                      art exhibitions and tranquil parks, Chelsea Creek is one of London’s                                                                                                                                                           the area is yours to explore.
                        most exclusive neighbourhoods attracting high earning tenants.

                                                                                                                                                                                                                                                                         36%                          35                         +18%
                                                                                                                                                                                                                5–7% POPUL ATION                             AVERAGE PROPERTY               MINUTES BY CAR                INCREASE TO RENTAL
                 From around the globe young families              For many reasons Chelsea Creek has fast                                                                                                      GROWTH OVER THE                              PRICE UP OVER PAST              TO HEATHROW                    PRICES OVER THE
                 and students alike continue to choose             become an established investment choice                                                                                                       NEXT 10 YEARS                                    5 YEARS                                                    NEXT 5 YEARS
                 Chelsea Creek as their base for education         and with the South Fulham regeneration of
                 with some of London’s top schools located         the area providing 40 Hectares of riverside
                 within 20 minutes from the development.

                 Young high flyers and socialites are
                                                                   redevelopment including the neighbouring
                                                                   Gasworks – Kings Road Park by St William,                                                                                                      15%                                                       37
                                                                   the last and final launch of our luxury tower                                                                                                PROJECTED HOUSE                                 OUTSTANDING             IS GENERATED EACH YEAR              2M PASSENGERS
                 attracted to the area for its close proximity
                                                                   The Imperial and Westwood House, offers                                                                                                     PRICE GROWTH OVER                              PRIMARY SCHOOLS           BY VISITORS TO THE RBKC           USE IMPERIAL WHARF
                 to Kensington, Knightsbridge and Mayfair,                                                                                                                                                      THE NEXT 5 YEARS                                                            MUSEUM QUARTER                 STATION EACH YEAR
                                                                   the ideal investment opportunity.
                 whilst professionals from the Financial,
                 Legal and Media sector are attracted to
                 the convenience of having Imperial Wharf
                 station on the door step.
                                                                                                                                                                                                                          13                                                                                                                2
                                                                                                                                                                                                                   WORLD CL ASS                          CHELSEA FLOWER SHOW                       3,391                    PROFESSIONAL
                                                                                                                                                                                                                   GREEN SPACES                         THE MOST FAMOUS FLOWER                    SHOPS                    FOOTBALL CLUBS,
                                                                                                                                                                                                                                                         & L ANDSCAPE GARDENS                                            CHELSEA AND FULHAM
                                                                                                                                                                                                                                                           SHOW IN THE WORLD

                                                                            THE
                                                                                              CHELSE A

                                                                                                                                                                                                                        7km                                              790
                                                                          IMPERIAL
                                                                                               CREEK
                                                                                                                                                     IMPERIAL
                     SLOANE                             CHELSE A                                           BAT TERSE A                                WHARF
                     SQUARE                              BRIDGE                                               PARK                                    STATION                                                     OF THE THAMES                                  RESTAURANTS               600+ HECTARES OF                     2.6 MILES
                                                                                                                                                                                                               RIVERSIDE FRONTAGE                                  & CAFÉS                OPEN SPACE ACROSS                   FROM HARRODS
                                                                                   WEST WOOD                                                                                                                                                                                                NEIGHBOURING
                                                                                    HOUSE                                                                                                                                                                                                     BOROUGHS
K ING’ S   DUK E OF YORK                     THE                                                    CANARY                     CHELSE A
 ROAD        SQUARE                          CIT Y                                                  WHARF                      HARBOUR

                                                                                                                                                                                                                                      TRANSPORT LINKS                                                                                EDUCATION
                                                                                                                                                                                            Two train stations are a short walk away offering direct links to central London.                                              Chelsea Creek is within easy
                                                                                                                                                                                                                                                                                                                           reach of many of the capital’s
                                                                                                                                                                                                                                                                                                                             best-ranked universities
                                                                                                                                                                                          WALK                           TUBE FROM IMPERIAL                            DRIVE               AIRPORTS                                and schools.
                                                                                                                                                                                     FROM WESTWOOD                        WHARF OR FULHAM                         FROM WESTWOOD         FROM WESTWOOD
                                                                                                                                                                                         HOUSE                               BROADWAY                              HOUSE BY ROAD         HOUSE BY ROAD

                                                                                                                                                                                                                              West Brompton                          Sloane Square       London Heathrow
                                                                                                                                                                                        Imperial Wharf                          03 mins                                 10 mins              35 mins                SCHOOLS
                                                                                                                                                                                           04 mins
                                                                                                                                                                                                                             Clapham Junction                         Knightsbridge       London Gatwick            Thomas’s Battersea                                12 min
                                                                                                                                                                                                                                 05 mins                                 12 mins             45 mins                St Paul’s School                                 20 min
                                                                                                                                                                                       Fulham Broadway
                                                                                                                                                                                            14 mins
                                                                                                                                                                                                                            Kensington Olympia                          Westfield        London City Airport        Godolphin and Latymer School 22 min
                                                                                                                                                                                                                                 06 mins                                 14 mins                1hr
                                                                                                                                                                                                                                                                                                                    Eaton Square School                              24 min
                                                                                                                                                                                                                              Shepherds bush                            Hyde Park          London Luton
                                                                                                                                                                                                                                 08 mins                                 16 mins            1hr 15 mins
                                                                                                                                                                                                                                                                                                                    UNIVERSITIES
                                                                                                                                                                                                                                                                        Park Lane         London Stansted           Imperial College London                          28 min
                                                                                                                                                                                                                                   Victoria                              16 mins            1hr 30 mins
                                                                                                                                                                                                                                   21 mins                                                                          King’s College London                            33 min
                                                                                                                                                                                                                                                                      Oxford Street
                                                                                                                                                                                                                                                                                                                    London School of Economics                       33 min
                                                                                                                                                                                                                          High Street Kensington                        20 mins
                                                                                                                                                                                                                                 23 mins                                                                            University College London                        38 min
                                                                                                                                                                                                                                                                       King’s Cross
                                                                                                                                                                                                                                Bond Street                              30 mins
                                                                                                                                                                                                                                 24 mins

                                                                                                                                                                                                                               Oxford Circus
                                                                                                                                                                                                                                 25 mins
                                                                                                                                                                                                                                                                                                                  Driving times are approximate, and measured by fastest route
                                                                                                       C o m p u t e r g e n e r a t e d i m a g e , i n d i c a t i v e o n l y.   Journey times are approximate only and measured by fastest route source: tfl.gov.uk/fastestroute                              source: google.co.uk
INVESTORS GUIDE - Knight Frank
THE DEVELOPMENT                                                                                                                                                                  FACILITIES                                                                             LOCAL MARKET OVERVIEW
•	Located in one of the world’s most                                       •	Highly specified interiors, including                                                            •	E xclusive access to The Spa with                                                   BENHAM & REEVES LETTINGS
 exclusive neighbourhoods, close                                                custom-designed shaker-style kitchens                                                               swimming pool, sauna, steam room,                                                   MARC VON GRUNDHERR,                                                                                                                                                RENTAL GROWTH IN

                                                                                                                                                                                                                                                                                                                                                                                  76%
 to the shops, bars and restaurants                                             and bespoke bathrooms with porcelain                                                                treatment room and gym                                                              LETTINGS DIRECTOR                                                                                                                                                HAMMERSMITH & FULHAM
 of the popular King’s Road                                                     floor and wall tiles
                                                                                                                                                                                 •	S tylishly designed entrance
                                                                                                                                                                                                                                                                        Lettings at Chelsea Creek go from strength                                                    OF THE LOCAL POPUL ATION
•	A collection of Manhattan 1, 2 and                                        •	Situated in Zone 2 with Imperial Wharf                                                              lobby and corridors                                                                                                                                                                IS YOUNG PROFESSIONAL
                                                                                                                                                                                                                                                                        to strength, with demand far exceeding

                                                                                                                                                                                                                                                                                                                                                                                                                                           29%
   3-bedroom luxury apartments and                                              station (Overground) just a four-minute
                                                                                                                                                                                 • 24-hour concierge                                                                    supply. Over the last quarter (Q4 2019)

                                                                                                                                                                                                                                                                                                                                                                                 32
   penthouses in a unique waterside setting                                     walk away and Sloane Square just ten
                                                                                minutes by taxi
                                                                                                                                                                                                                                                                        we have seen unprecedented numbers                                                                                     %
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     18%
                                                                                                                                                                                 • Access to The Imperial                                                              of renters – with 7.4% more applicants
•	E ach apartment features a balcony                                                                                                                                                                                                                                                                                                                                                                                                      L AST 5 YEARS
                                                                             •	Over 16,000 sq ft of commercial space to                                                            Residents’ Lounge and cinema                                                        than in Q4 2018.
   and floor-to-ceiling windows,                                                                                                                                                                                                                                                                                                                                             OF HOUSEHOLDS
                                                                                                                                                                                                                                                                                                                                                                            EARN ABOVE £60K
   ensuring impressive vistas and an                                            provide residents with useful amenities                                                                                                                                                 Our on-site office at Imperial Wharf/                                                                                                                                                    5 YEAR FORECAST

   abundance of natural light                                                                                                                                                                                                                                           Chelsea Creek is a huge advantage

                                                                                                                                                                                                                                                                                                                                                                                     7%
                                                                             •	Perfectly located for shopping
                                                                                                                                                                                                                                                                        in facilitating lettings faster than other
•	S et within a landscaped park, featuring                                     in the West End, including Harrods,
                                                                                                                                                                                                                                                                        agents and generally at or close to asking
   waterways and a dockside plaza                                               Selfridges and Harvey Nichols
                                                                                                                                                                                                                                                                        prices. In fact during Q4 2019 71.3% of                                                        INCREASE IN POPUL ATION
                                                                                                                                                                                                                                                                                                                                                                          FORECAST BY 2028                                                The above source is CBRE Borough by Borough
                                                                                                                                                                                                                                                                        offers were at the quoted asking price.                                                                                                                           2019 Rental Report,Hammersmith and Fulham.

                                                                                                                                                                                                                                                                        Investors who purchased in Phase 1
  WEST WOOD HOUSE                                                                                                                                                                  RESIDENTS’ LOUNGE                                                                    at Imperial Wharf are now achieving
                                                                                                                                                                                                                                                                        yields of as high as 15% on the original                                                                                   CHELSEA CREEK PRICE GROWTH
                                                                                                                                                                                                                                                                        purchase price, demonstrating that buying
                                                                                                                                                                                                                                                                                                                                                                                                                                   £1525
                                                                                                                                                                                                                                                                        in a convenient location from a quality
                                                                                                                                                                                                                                                                        developer who specialise in place making
                                                                                                                                                                                                                                                                        coupled with using a professional agent                                             £2K              £950

                                                                                                                                                                                                                                                                                                                                                                                                                                                             =61%
                                                                                                                                                                                                                                                                        leads to a fantastic investment.
                                                                                                                                                                                                                                                                                                                                                             £1K

                                                                                                                                                                                                                                                                                                                                                                                                                                                              AN INCREASE
                                                                                                                                                                                                                                                                                                                                                          SQ FT                                                                                             OF £575 PER SQ FT
                                                                                                                                                                                                                                                                                                                                                                             2010                          2015                    2018

                                                                                                                                                                                                                                                                           TOP RENTAL REQUIREMENTS                                                   CASH FLOW FORECAST*
                                                                                                    C o m p u t e r g e n e r a t e d i m a g e , i n d i c a t i v e o n l y.             C o m p u t e r g e n e r a t e d i m a g e , i n d i c a t i v e o n l y.
                                                                                                                                                                                                                                                                           •	On site gym                                                              CASH FLOW –
                                                                                                                                                                                                                                                                                                                                                       1 BEDROOM APT
                                                                                                                                                                                                                                                                           •	24-hour concierge                                                                                                  2020               2021         2022            2023             2024            TOTAL
WESTWOOD HOUSE - APARTMENT MIX                                                                                                                                                                                                                                                                                                                         (TYPICAL PRICE
                                                                                                                                                                                                                                                                           • Comfort cooling                                                           £695K)
 APARTMENTS                                                                         AVG. SIZE (SQ FT)                                                       STARTING PRICES                                   AVG. PRICE (SQ. FT.)
                                                                                                                                                                                                                                                                           •H
                                                                                                                                                                                                                                                                             igh-end kitchen appliances                                               25% Deposit                              £70,000           £70,000       £35,000              –               –           £174,000
 Manhattan                                                                                         474                                                              £695,000                                                 £1,513                                                                                                                    75% Completion Amount                         –                  –           –           £521,000             –           £521,000
                                                                                                                                                                                                                                                                           • Wellness facilities
 1 bedroom                                                                                        599                                                               £835,000                                                £1,458                                                                                                                     Capital Appreciation                    (£5,000)          (£20,000)      £47,000        £583,000         £34,000         £640,000
                                                                                                                                                                                                                                                                           • Outside space
 2 bedroom                                                                                        859                                                              £1,200,000                                               £1,587                                                                                                                     Your Equity                             £64,000            £135,000      £182,000       £765,000        £800,000         £800,000
                                                                                                                                                                                                                                                                           • WFH facility
 3 bedroom duplex penthouse                                                                      1,735                                                            £2,650,000                                                £1,648                                                                                                                     Equity appreciation                        -7.5%              -3%           5%              10%              15%                 15%

THE IMPERIAL - APARTMENT MIX
 APARTMENTS                                                                         AVG. SIZE (SQ FT)                                                       STARTING PRICES                                   AVG. PRICE (SQ. FT.)
                                                                                                                                                                                                                                                                        5 YEAR UK HOUSE PRICE GROWTH**

 Manhattan                                                                                        489                                                               £750,000                                                £1,568                                       CAPITAL GROWTH %                           2020              2021              2022               2023              2024              TOTAL
                                                                                                                                                                                                                                                                                                                                                                                                                                  TYPES OF TENANTS
 1 bedroom                                                                                        605                                                               £850,000                                                £1,525                                       Knight Frank                              -3.0%                5%                3%                 3%                3%                 11%
                                                                                                                                                                                                                                                                                                                                                                                                                                  RENTING IN CHELSEA
 2 bedroom                                                                                        884                                                              £1,295,000                                               £1,676                                       Savills                                    -7.5%               5%                8%                 5%               4.5%                15%
                                                                                                                                                                                                                                                                                                                                                                                                                                  The Chelsea area attracts mainly
 3 bedroom                                                                                       1,272                                                             £1,945,000                                                £1,710                                                                                                                                                                                               families due to the excellent
                                                                                                                                                                                                                                                                        EST. WEEKLY RENTAL VALUES                                                    AVERAGE GROSS RENTAL YIELDS                                                  independent schools and substantial
 3 bedroom duplex penthouse                                                                      2,183                                                            £5,000,000                                               £2,325                                                                                                                                                                                                 houses. The demand for rental
                                                                                                                                                                                                                                                                        FOR WESTWOOD HOUSE AND THE IMPERIAL***                                       FOR WESTWOOD HOUSE AND THE IMPERIAL
                                                                                                                                                                                                                                                                                                                                                                                                                                  properties such as these is driven by
                                                                                                                                                                                                                                                                         APARTMENTS                            WEEKLY RENTAL                           APARTMENTS                                            YIELD                American and European families as
  RESIDENTS’ POOL                                                                                                                       RESIDENTS’ CINEMA
                                                                                                                                                                                                                                                                                                                                                                                                                                  well as local residents. The typical
                                                                                                                                                                                                                                                                         Manhattan                                  £550 - £765                        Manhattan                                                4%
                                                                                                                                                                                                                                                                                                                                                                                                                                  profile is someone who is working
                                                                                                                                                                                                                                                                         1 bedroom                                  £715 - £825                        1 bedroom                                                4%                within the financial, legal or media
                                                                                                                                                                                                                                                                                                                                                                                                                                  sectors of the city who wants to enjoy
                                                                                                                                                                                                                                                                         2 bedroom                               £1,430 - £2,275                       2 bedroom                                                3%
                                                                                                                                                                                                                                                                                                                                                                                                                                  this popular area of London.
                                                                                                                                                                                                                                                                         3 bedroom                               £1,850 - £7,800                       3 bedroom duplex
                                                                                                                                                                                                                                                                                                                                                                                                                4%
                                                                                                                                                                                                                                                                         Penthouses                                    £22,000                         penthouses

                          P h o to g r a p h y d e p i c t s t h e s w i m m i n g p o o l , i n d i c a t i v e o n l y                                                                   C o m p u t e r g e n e r a t e d i m a g e , i n d i c a t i v e o n l y.   * Prices and Forecasts were correct at the time of publishing, August 2020. * Based on Knight Frank UK Residential Market Forecast 2020-2024 research    Source Marler and Marler Chelsea area guide
                                                                                                                                                                                                                                                                        *** Subject to market appraisal on completion.
INVESTORS GUIDE - Knight Frank
CHELSEA CREEK

                                                                                                                                                                                              L i f e s t y l e p h o to g r a p h y, i n d i c a t i v e o n l y

RENTAL AGENTS                                                                     BUILDING INSURANCE                                                                 RESERVATION TERMS
Benham & Reeves                                                                   10-year warranty                                                                   1. £ 10,000 reservation fee is payable
+44 (0)207 348 7620                                                                                                                                                      on all properties.
                                                                                  COUNCIL TAX
Knight Frank                                                                                                                                                         2. 10% of purchase price, less reservation
newhomes@knightfrank.com                                                          Average (2 occupants) per annum in                                                     fee already paid, payable on exchange
+44 (0)203 8260673                                                                2020/21:                                                                               of contracts within 21 days.
                                                                                  Band A                                                  £749.66 pa
                                                                                                                                                                     3. A further 10% of purchase price payable
LOCAL AUTHORITY                                                                   Band B                                                   £874.61 pa                   12 months after exchange of contracts.
London Borough of Fulham                                                          Band C                                                 £999.54 pa
                                                                                                                                                                     4. A
                                                                                                                                                                         further 5% advance paymen
and Hammersmith
                                                                                  Band D                                                £1,124.49 pa                   payable within 18 months of exchange
                                                                                  Band E                                                £1,374.37 pa                   of contracts.
GROUND RENT
                                                                                  Band F                                               £1,624.27 pa                 5. Balance of 75% payable on completion.
• Manhattan £350.00 pa*
• 1 bedroom £450.00 pa                                                            Band G                                                £1,874.15 pa
                                                                                                                                                                     For reservation payment: We accept
• 2 bedroom £600.00 pa                                                            Band H                                               £2,165.06 pa                 Visa and Mastercard, however we do not
•	3 bedroom duplex penthouse £750.00 pa                                          Source: www.lbhf.gov.uk. Prices correct at time of going to press.                 accept American Express or Union Pay.
*T he ground rent premium is as per the ground rent schedule in the
  legal pack and will increase in accordance with RPI every 21 years.
                                                                                  THE DEVELOPER                                                                      PARKING
ESTIMATED SERVICE CHARGE**                                                        St George City, committed to                                                       Right to park permit available at the
                                                                                  delivering very high standards of design                                           time of reservation £50,000 each.
Westwood House:
                                                                                  and quality whilst maintaining low
G1 £5.91 psf, G2+3 - £6.29 psf
                                                                                  environmental impact and exceptional
The Imperial: £5.80 psf
                                                                                  customer experience.

TENURE
999 year lease from 2010

                                                           CHELSEA CREEK SHOW APARTMENTS & MARKETING SUITE
                                                            9 Park Street, Chelsea Creek, London SW6 2FS | +44 (0)20 7610 9693 | www.chelseacreek.co.uk

Disclaimer: **”Anticipated service charge” is an estimate only and subject to change. The estimate is dated July 2020 and does not make allowances for increases due to RPI, inflation etc. from the date of preparation to legal comple-
tion. Terms of change that can affect the service charge include, but are not limited to, changes in industry or government legislation, unexpected cost and any other matter outside of the control of St George. The appointed Managing
Agent may also charge additional fees, outside of the service charge, for items including, but not limited to, licences and consents, sub-letting, legal proceedings and re-selling / sales pack. Please be aware that these details are
intended to give a general indication of properties available and should be used as a guide only. The company reserves the right to alter these details at any time. The contents herein shall not form any part of any contract or be a
representation including such contract. These properties are offered subject to availability. Applicants are advised to contact the sales office or the appointed agents to ascertain the availability of any particular type of property so as to
avoid a fruitless journey. The property areas are provided as gross internal areas under the RICS measuring practice 4th edition recommendation. Photography and computer generated images depict Chelsea Creek and are indicative
only. Timings are approximate. Source: www.tfl.gov.uk. Map is not to scale and shows approximate locations only. Purchasing uncompleted properties located outside Hong Kong is complicated and contains risk. You should review all
relevant information and documents carefully. If in doubt, please seek independent professional advice before making a purchase decision. Planning permission number: 2018/02929/FUL. Borough/council issuing permission: London
Borough of Hammersmith and Fulham. Acquiring interest: 999 year leasehold interest from June 2010.
INVESTORS GUIDE - Knight Frank
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