Jewellery and fashion hand in hand at Shanghai Jewellery Fair 2018
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Jewellery and fashion hand in hand at Shanghai Jewellery Fair 2018
Shanghai plays host to one of the most important events in the industry calendar, the
China International Gold, Jewellery & Gem Fair – Shanghai 2018 from 7 to 10 December.
Now on its 14th edition, the Shanghai Jewellery Fair will feature 400 exhibitors from 11
countries and regions in 17,000 sqm of exhibition space at the Shanghai World Expo
Exhibition & Convention Center. Exhibitors will unveil their latest jewellery collections,
quality diamonds and gemstones, and a wide range of pearls to roughly 10,000 buyers
from 36 countries and regions.
The fair’s theme: “Classic” and “Fashion” acknowledges the continued significance of
traditional jewellery (think diamond engagement rings) as cultural imperatives, but also
the industry’s need to expand to other categories, such as fashion lines that fill young
consumers’ desire for jewellery as a wearable, fashion accessories.
Crossover opportunities
New directions for this year’s edition confirm the stronger intermingling of fashion and
jewellery. Notable attractions feature world-leading design concepts and innovations that
open up crossover cooperation opportunities between traditional or conventional
jewellers and fashion-related sectors such as clothing, handbags, leather, cosmetics,
home furnishings, and artworks, to name a few.
UBM China (Guangzhou) Co Ltd
Room 1159-1164, China Hotel Office Tower, Liu
Hua Road, Guangzhou, 510015 China
T +86 20 8666 0158
F +86 20 8667 7120
www.shanghaijewelleryfair.com 1
“We want to offer our exhibitors a unique opportunity to tap into today’s marketplace
where fashion and jewellery go hand in hand. This collaboration with key players in the
arts and lifestyle sector represents a tremendous source of growth in the future,” says
Teddy Tan, Event Manager - China Jewellery Fairs.
Returning on its second year is a revitalized Jewellery Life Pavilion. Warmly received at its
debut in 2017, Jewellery Life 2.0 highlights the collaboration between jewellers and
insiders from the beauty, garment and leather industries.
“Jewellery Life Pavilion showcases jewellery products in a new way,” says Mr. Tan. “Insiders
from the beauty, garment and leather industries will visit the show. Through this pavilion
we want to show that it is possible for different industries to collaborate with each other
and mutually benefit from such collaboration.”
Jewellery Life 2.0 joins other pavilions offering fashion-inspired jewellery and accessories,
including the Designer Pavilion, Pearl Zone, as well as a dedicated area that showcases
work from jewellery design academies.
An innovation making its debut this year is the Chinese Culture Pavilion, under which five
elements take centre stage: metal, wood, water, fire and earth. Jewellery representatives
of these five elements will be displayed under their corresponding zone. “The five
elements represent five kinds of energy that make up the universe. For example the
colour green would be under the element wood; green speaks of nature, spring and
vitality. The wood zone will thus feature jewellery with emerald, diopside, green jadeite,
peridot, green tourmaline, or even amber, which is also wood from its source,” explains
Mr. Tan.
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Why Shanghai?
Mainland China's rebound in luxury product sales in 2017 after three years of moderate
growth has been attributed on young consumers’ spending on jewellery and branded
cosmetics. To cater to this powerful demographic, the Shanghai Jewellery Fair is bringing
a number of high-quality exhibitors from Hong Kong’s fashion industry.
China’s booming economy has increased the ranks of the Chinese middle class that
wields enormous purchasing power and grows increasingly sophisticated in their
purchases and investments. Shanghai leads Chinese cities in terms of purchasing power
(CNY 567 billion in the first half of 2017).
Leveraging on this position and the host’s reputation as the“City of Chic,” the Shanghai
Jewellery Fair creates a prime occasion for jewellers to establish or expand their presence
in this market. “Having a local partner and local promotion is the key to success for
international brands and suppliers. We are confident the Shanghai Jewellery Fair will be
the place to forge these relationships and launch business initiatives geared toward the
mainland market,” Mr. Tan says.
Having been in the Shanghai market for the past 10 years, UBM Asia has built up a
powerful database of high-quality buyers and market intelligence, says Mr. Tan. “Our
exhibitions span different industries and markets. More than 28,000 buyers in Shanghai
and surrounding cities have come to our fair. ”
Learning and Networking
The fair will not only be packed with a variety of jewellery, related products and services
but will also feature knowledge seminars and networking opportunities that will provide
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crucial insights into the latest market developments. “Emerging trends and market
intelligence that will help our participants create new business opportunities await,” adds
Mr. Tan.
-End-
4UBM Global Jewellery Events Calendar 2018
Exhibitions Dates Venue
Mainland China
China International Gold, 7 – 10 December 2018 Shanghai World Expo
Jewellery & Gem Fair – Exhibition & Convention
Shanghai Center
China International Gold, 19 – 22 April 2019 Shenzhen Convention &
Jewellery & Gem Fair – Exhibition Center
Shenzhen
Hong Kong region
Asia’s Fashion Jewellery & 12 – 15 September 2018 AsiaWorld-Expo • Hong Kong
Accessories Fair – September
Edition
September Hong Kong 12 – 16 September 2018 AsiaWorld-Expo • Hong Kong
Jewellery & Gem Fair 14 – 18 September 2018 Hong Kong Convention &
Exhibition Centre
Asia’s Fashion Jewellery & 27 February – 2 March 2019 AsiaWorld-Expo • Hong Kong
Accessories Fair – March
Edition
June Hong Kong Jewellery & 20 – 23 June 2019 Hong Kong Convention &
Gem Fair Exhibition Centre
Taiwan region
Taiwan Jewellery & Gem Fair 2 – 5 November 2018 Taipei World Trade Center
Japan
Japan Jewellery Fair 28 – 30 August 2018 Tokyo Big Sight Exhibition
Center
India
Delhi Jewellery & Gem Fair 29 September – 1 October Pragati Maidan • Delhi
2018
Gem & Jewellery India 8 – 10 March 2019 Chennai Trade Centre
International Exhibition
Kolkata Jewellery & Gem Fair 6 – 8 April 2019 Milan Mela Complex • Kolkata
Hyderabad Jewellery, Pearl & 14 – 16 June 2019 HICC, Novotel • Hyderabad
Gem Fair
Singapore
Singapore Jewellery & Gem 26 – 29 October 2018 Marina Bay Sands
Fair
Middle East
Jewellery Arabia Bahrain 20 – 24 November 2018 The Bahrain International
Exhibition and Convention
Centre
Turkey
Istanbul Jewelry Show II 11 – 14 October 2018 CNR Expo Center • Istanbul
Istanbul Jewelry Show I 21 – 24 March 2019 CNR Expo Center • Istanbul
Russian Federation
JUNWEX New Russian Style 23 – 27 May 2018 All-Russian Exhibition
Centre • Moscow
JUNWEX Moscow, JUNWEX 26 – 30 September 2018 All-Russian Exhibition
Watch Centre • Moscow
JUNWEX St. Petersburg 30 January – 3 February 2019 EXPOFORUM • St. Petersburg
5For exhibiting details, please contact: For visiting details, please contact:
Sales Department, Jewellery Fairs, Visitor Promotion Department,
UBM China (Guangzhou) Co., Ltd. Jewellery Fairs, UBM China
Tel: (86) 20 8666 0158 (Guangzhou) Co., Ltd.
Fax: (86) 20 8667 7120 Tel: (86) 20 8667 2808
E-mail: info-china@ubm.com Fax: (86) 20 8667 7120
E-mail: visitjgf-gz@ubm.com
www.shanghaijewelleryfair.com
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Notes to Editors:
The China International Gold, Jewellery & Gem Fair – Shanghai is organised by UBM, which
in June 2018 combined with Informa PLC to become a leading B2B information services
group and the largest B2B Events organiser in the world. Please visit www.ubm.com/asia
for more information about our presence in Asia.
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