KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
2020
       KAPP HONORS DAY
       A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
THE 24 TH A NNU A L

                      KAPP HONORS DAY
                       A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE

                         Thursday, April 2, 2020

Dear Students, Families and Friends,                                                     COMMITTEE MEMBERS

                                                                                         Janie Diels, Chair
Traditionally, the first Thursday in April is a day of celebration on the Alma College   Prathim “Maya” Dora-Laskey
campus. On Honors Day, we recognize the scholarly and creative work our students         Deborah Dougherty
have produced during the past academic year and gather as a community to show
our support and appreciation for so much of what makes an Alma education special.        Morgan Fonley
Though the COVID-19 pandemic prevents us from gathering together in person for           Nanette Freed
presentations and poster sessions, we nonetheless celebrate and applaud the many         Alexander Montoye
successes of our students. We remain, even in difficult times, a community deeply
committed to our students and their learning. We share this program as a testament to    Benedict Munisteri
their accomplishments — we are very proud of them and know that you are, too.

Kathleen Poorman Dougherty, Ph.D.
Provost and Senior Vice President of Academic Affairs
KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
2020 NO M I N E E S

             The Barlow Trophy Award
                                                                                               Established in 1949 by Dr. Joel Barlow, a
                                                                                               1929 honors graduate of Alma College, the
                                                                                               award recognizes academic achievement
                                                                                               for students in the top 10 percent of their
                                                                                               class as well as contributions to campus
                                                                                               and community. The Barlow winner is
                                                                                               determined by a vote of Alma’s Student
                                                                                               Congress and faculty.

Asiel Clark’s involvement on campus has been devoted to helping other students and serving her commu-
nity. A double major in English and secondary education with a minor in Spanish, she has been involved
with Alma College Theatre and various academic honoraries. They include Sigma Tau Delta, English hon-
orary; Alpha Psi Omega, theatre honorary; and Kappa Delta Pi, education honorary. Her roles in theatre
included acting in several plays and working behind the scenes to build sets and assist with costume repair.
Clark, of Lincoln Park, has thrived academically and through travel. She studied abroad in fall 2019 at
University of Aberdeen in Scotland where she was a history course representative for “Europe in the 20th
Century.” Additionally, she used a Posey Global Leadership Fellows Program to intern with MadDog2020
Casting in London. The internship was complemented by a course focusing on intercultural issues and
professional development.
Clark has served fellow students in multiple capacities. She participated on campus in the Presidential
Honors Program and has worked as both a First Year Guide and King-Chavez-Parks mentor helping
students adjust to their time in college. She also served as Student Congress secretary and helped redefine
the role on campus.
Clark, a graduate of Theodore Roosevelt High School, is the daughter of Lola Clark of Lincoln Park.

                               Monroe Molesky, of Alma, has dedicated his time to not only bettering the campus community but also
                               to research. A double major in integrative physiology and health science (IPH), and history, he has been
                               involved in many different clubs on campus including choir, Catholic Student Organization, and Rota-
                               ract. Active in his service with clubs, Molesky has written grants for community organizations.
                               In addition to being a co-founder and holding leadership roles on the Pre-Med Club and Justice and
                               Advocacy Group, including serving on their executive boards, he volunteers frequently. He has aided
                               at Science Blowout, Kids Night Out and with other organizations. He also was a U.S. Department of
                               Health and Human Services Digital Health Innovation Fellow.
                               Academics have been important to Molesky who has published several academic papers, presented at
                               national conferences and worked with military colonels. He has been a tutor in physical science, history
                               and IPH; a research assistant for the Psychology and Biology departments; and a teaching assistant for
                               the History Department. Molesky is a member of Phi Alpha Theta, the history honorary; and the IPH
                               Honorary.
                               Molesky, a graduate of Alma High School, is the son of Elizabeth Cameron and Michael Molesky of Alma.

Monika Tomica, of Newberry, has served not only her campus community but also global community
through her experiences at Alma College. A foreign service major with a minor in German, she plans to
pursue her master’s degree in international studies. An opportunity aided by her leadership skills on and
off campus.
Tomica has helped students on campus as a tutor for German and world religions, and was a peer consul-
tant at the Writing Center. Additionally, she was the president of German Club and competed two years
with the Model United Nations team, winning Outstanding Delegation both times.
Tomica has had ample opportunity to travel during her time at Alma College. She was able to study
abroad at Freie Universität Berlin in the winter of 2019. She also interned with the Forum for Protection
of Public Interest in Kathmandu, Nepal where she researched government efforts to decrease the num-
ber of uterine prolapse cases. The internship was funded through the college’s Posey Global Leadership
Fellows Program.
Tomica, a graduate of Newberry High School, is the daughter of Deanna and Lubos Tomica of Newberry.

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
2 0 19 W IN NERS

    The Kapp Honors Day Prize
          The prize is named for the late Ronald O. Kapp, who was an Alma College biology
          professor for 32 years and vice president of academic affairs for 20 years.

    Student presentations on World War I
    poetry, the toxicity of road salts and the
    Civil Rights Act of 1957 were selected
    for recognition at Alma College’s 23rd
    annual Kapp Honors Day.
    Megan Wilcox, Hunter Wilson, Logan
    St. John and John Stefanek are the 2019
    recipients of the Ronald O. Kapp Honors
    Day Prize for their out-standing Honors
    Day presentations in the humanities,
    natural sciences and social sciences.
    A panel of judges from each division
    selected the prizewinners after assessing
    the presentations for quality of schol-
    arship as well as how well the materials
    were presented. The prize is open to all
    students and groups.
    Wilcox, a senior English major from
    Hillsdale, presented “’We’ll Grasp Firm
    Hands’: Themes of Cultural Conflict
    in the Poetry of the First World War.”       From left: Logan St. John, John Stefanek, Hunter Wilson, Megan Wilcox.
    In her study, Wilcox contextualized the
    poetry of Charles Sorley, Wilfred Owen,
    Siegfried Sassoon, Thomas Hardy,             Aquatic Ecosystems.” In their study, Wilson and St. John analyzed the risks to surface-
    Rupert Brooke and other English and          water macroinvertebrates that are exposed to road salts through run-off from snow melt.
    Scottish poets.
                                                 Stefanek, a senior history major from Alma, presented “Not Your Typical Southern
    Wilson, a junior environmental studies       Strategist: Lyndon Johnson and the Civil Rights Act of 1957.” In his study, Stefanek
    major from Mayville, and St. John, a         examined LBJ’s role as Senate majority leader in the passage of the 1957 Act. The
    senior environmental studies major from      paper argues that the bill paved the way for future civil rights legislation that LBJ
    Lake, presented “Toxicity of Road Salts in   would champion as president.

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
P RO G RA M O F P RE S E NTAT I O N S
   The day’s program is listed in chronological order, by session. The information provided includes title, presenter(s), department,
advisor and page number to find the abstract. Co-authors who are not presenting are indicated with an asterisk*.

                                             CONCURRENT SESSIONS I: 8:30–9:30 A.M.
    I-A SAC 109; Moderator: Sianna Atwell
        “Destructive Consumption”; Calum Clow (ART — Dickson).....................................................................................................6
         “Imagery and the Creative Process in Dance”; Alejandro Betancourt (DAN — Conz)................................................................7
         “From Children’s Toys to High Art: Critically Analyzing the Relationship Between Film and Video Games”;
            Zachary Bosley (ENG — Cicci)..............................................................................................................................................7

    I-B SAC 110; Moderator: Matthew Garland
        “The Sikh Genocide of 1984: A History of Oppression”; Harmandeep Kaur (ANT — Wilson-Rood)........................................7
         “‘Can I Touch Your Hair?’ How to Plan a Racial Justice Workshop”; Ijanea Riggs, Joy Johnson (GEN — Blake).......................7

    I-C SAC 113; Moderator: Hunter Nash
        “Quantitative Study of the Effects of the Medicinal Properties of Protium pittieri in Relation to Light Exposure”;
          Madeline McDonnell, Bernadette Garibay, Johanna Harvey (BIO —Neumann)...................................................................8
         “Quantitative Taqman PCR Mapping of Antibiotic Resistance Gene tetW in Gratiot County Drainages”;
           Morgan Letzkus, *Jack Montgomery (BIO — Keeton)............................................................................................................8

    I-D CLACK, FLORA KIRSCH BECK GALLERY
        “2020 Senior Art Exhibition”; Mikahla Koehler, Whitney Miller, Meaghan Nanasy, Logan Rettell, Elizabeth Shaffer,
           Paige Shaw, Ivy VanPoppelen, Spencer Wehner (ART — Connolly, Dickson, Shea, Zablocki)...............................................8

                                           CONCURRENT SESSIONS II: 9:45–10:45 A.M.
    II-A SAC 109; Moderator: Kayleigh Reilly
         “Entrepreneurial Media: The Importance of Client-Related Experiences”; Christopher Nouhan (NMS — Collamati)...............9
         “Educational Game Design — A Trip to China”; Haoran Zhang (NMS — Woolbright)............................................................9
         “How Small Businesses Can Benefit from Search Engine Optimization (SEO)”; Julia McTaggart (NMS — Collamati).............9

    II-B SAC 110; Moderator: Skylar Briggs
        “Effects of Social Interactions on Geriatric Patients’ Well-being”; Alexis Miller (IPH — Kim)....................................................9
         “Differing Exercise Intensities’ Effect on Mental Stress”; Cameron Diaz (IPH — Montoye)......................................................10
         “The Effects of Acute Electrolyte Consumption on Anaerobic Power and VO2 max in College Athletes”;
           Corbin Thompson (IPH — Montoye)...................................................................................................................................10

    II-C SAC 113; Moderator: Emily Diener
        “Analysis of Social Welfare Measures”; George Murphy (ECN — Taylor).................................................................................. 11
         “Bayesian Models of Time Series”; Brianne Giddis (MTH — Westgate)......................................................................................9

    II-D Dow L-4; Moderator: Savannah Doyle
        “Creation of a pH Sensitive Safety Switch for Probiotic Use”; David Viguilla (BCH — Camenares)......................................... 11
         “Investigation of an Aqueous Ene Reaction”; Parker Fitzgerald (CHM — Hill).........................................................................10

    II-E REMICK HERITAGE CENTER, DANCE STUDIO
         “Reinterpreting Dance Canon”; Allison Muenzer (DAN — Munisteri)..................................................................................... 11
         “Chance Operations in Dance”; Magdalene Schneider (DAN — Munisteri)............................................................................. 11

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
P RO G R AM OF PRESENTATIO NS

                                             CONCURRENT SESSIONS III: 11:00 A.M.–NOON
     III-A SAC 109; Moderator: Hannah Fairfield
          “Aesthetical Trailers: Teasing the Tension Between Commerce and Art in Movie Trailers”; Emma Wood
             (NMS — Collamati)..............................................................................................................................................................12
           “Deceit by Tweet: The Spread of Political Fake News on Twitter”; Sean Pauley (NMS — Woolbright).....................................12
           “Objectively Better Subjectivity: An Analysis of and Call for Emotional Subjectivity in Film”; Zachary Bosley
             (NMS — Collamati)..............................................................................................................................................................12
     III-B SAC 110; Moderator: Keira Hatch
          “Computer-Mediated Communication and Young-Adult Romantic Relationships”; Emily Kayden (COM — Gilbert)............13
           “Social Media Marketing — Reaching Customers and Tracking Success in the Digital Age”; David Suidgeest
              (BUS — Baleja)......................................................................................................................................................................13
     III-C SAC 113; Moderator: Victoria Mithen
          Pine River Anthology; Natalie Truxall, Allison Woodland, Whitney Miller, Olivia Harkins, Alaina Ettema, Kelsey Taylor
             (ENG — von Wallmenich).................................................................................................................................................... 15
           “Poor Noble Beast: Imperialism and Romance in A Court of Thorns and Roses”; Asiel Clark (ENG — von Wallmenich)..........13
           “Marvel’s Thor Odinson as an Epitome, Yet and Inverse, of Modern Masculinity”; Madelyn Winnie (ENG — Cicci).............13
     III-D Dow L-4; Moderator: Jenna Vargas
          “Arm and Leg Vascular Responses to a Weekend of Reduced Physical Activity”; Garrett Heaney (IPH — Vranish).................14
           “Effects of DDT Exposure on Skeletal Muscle Glucose Uptake”; Grace Erickson (IPH — Harfmann).....................................14
           “Biomechanics and the Relationship to Golfing Performance”; Jennifer Kowalczyk (IPH — Andre)........................................14

                                                CONCURRENT SESSIONS IV: 1:00–2:00 P.M.
     IV-A SAC 109; Moderator: Abigail Davenport
         “In God We Trust: The Rise of McCarthyism, Evangelicalism, and the Lavender Scare”; Caden Wilson (HST — Bu)............16
           “History of Corruption: How Corruption Can be Both Harmful and Beneficial”; Sara Swaneck, Foster Weiss
             (HST — Peterson).................................................................................................................................................................16
           “Willful Reinterpretations in Dance and the Synoptic Gospels: Giselle and the Crucifixion”; Allison Muenzer
             (REL — Blanchard)...............................................................................................................................................................16
     IV-B SAC 110; Moderator: Ava Gardiner
         “Validity and Reliability of the VO2 Master Pro Portable Metabolic Analyzer for Assessing Oxygen Consumption
            and Ventilation”; Joe Vondrasek (IPH — Montoye)..............................................................................................................16
           “Expression Patterns of the Giant Elastic Protein Titin in Cardiac Left Ventricle Tissue of High-Running-Capacity
              Rats and Low-Running-Capacity Rats”; Jonathan Groening; *Mark Hiske, Wayne State University (IPH — Ball)..............17
           “Octopaminergic Expansion in Drosophila Brains During and After Chronic Exercise”; Kate Westphal;
             *Kirsten Richardson, Wayne State University (IPH — Ball).................................................................................................17
     IV-C SAC 113; Moderator: Connor Hart
         “Between Witchcraft and Possession: The Devil’s Influence on Women in Early Modern Germany”;
            Cassandra Florian (HST — Wasserman)...............................................................................................................................17
           “The Occultist and the Lord: Heinrich Cornelius Agrippa and the Catholic Church”; Seth Lester (HST — Wasserman)........18
           “Politics and Dance: The Unintended Consequences of Government Aid as Intervention in the Performing Arts”;
              Kathryn Todd (POL — Cartrite)...........................................................................................................................................18
     IV-D DOW L-4; Moderator: Ellen Laurenz
         “Male Strawberry Poison Dart Frogs Levels of Aggression and Their Correlation to Morph, Presence of Females, and
           Number of Bromeliads”; Zita Tranquilla and Zoie Tranquilla (BIO — Neumann)............................................................... 19
           “The Influence of Beliefs About Gender Variance on Sex Typing”; Cosette Coston (PSY — Mills)...........................................18
           “Biological and Phytochemical Analysis of Podophyllum peltatum (Mayapple) Fruit”; Kaleb Ramon, Grace Erickson
              (BIO — Doyle)......................................................................................................................................................................18

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
P RO G RA M O F P RE S E NTAT I O N S

                                            CONCURRENT SESSIONS V: 2:15–3:15 P.M.
V-A SAC 109; Moderator: Julia Neuvirth
    “Making the Invisible Visible: Ralph Ellison’s Invisible Man and Black Lives Matter”; Kara Andersen-Denike
      (ENG — von Wallmenich)....................................................................................................................................................20
      “The Novel Shooter: Analyzing School Shootings in Literature”; Kelsey Weiss (ENG — von Wallmenich).............................. 19
      “The Sword of ‘Revelation’: Grace in the Fiction of Flannery O’Connor”; LaShawnda Lampley
        (ENG — von Wallmenich).................................................................................................................................................... 19

V-B SAC 110; Moderator: Briana Sharpsteen
   “Analyzing the Contributions of VO2 max, Muscle Oxygenation, Ventilatory Threshold and Running Economy
      to 8,000m Cross Country Race Performance”; Luke Reed (IPH — Montoye)......................................................................20
      “Troponin-I Phosphorylation in Hibernating 13-Lined Ground Squirrels”; Maighdlin Patterson (IPH — Ball).......................21
      “The Physiological Impact of Pack Weight and Load Positioning in a Simulated Ultramarathon Activity”;
        Monroe Molesky (IPH — Montoye)......................................................................................................................................21
V-C SAC 113; Moderator: Abigail Sykes
   “How Much is Too Much? Developing a Quantitative Modeling Tool to Assess Agricultural Impacts”; Chelsea Faber
      (ENV — Borrello).................................................................................................................................................................22
      “Factors Affecting Road Salt Toxicity to Hyalella azteca”; Isabella Centurione, Camera Stevens (ENV — Harwood)...............22
      “The Effects of Polycyclic Aromatic Hydrocarbons on Oncorhynchus mykiss Embryos During Different Stages in
        Their Larval Development”; Naomi Mason (ENV — Harwood)..........................................................................................21

                                                     POSTERS SESSION: 3:30–4:30 P.M.
REMICK HERITAGE CENTER, LOBBY
   “The Assessment of Molecules as Neuraminidase Inhibitors”; Christian Lund (CHM — Turk)................................................24
      “Ankle Stabilizers in Soccer”; Garrison Mast (IPH — Harfmann).............................................................................................22
      “Concussions in Soccer”; Kyle Farmer (IPH — Andre)...............................................................................................................23
      “The Effect of Prenatal Feeding Education on Feeding Choice: Breastfed or Bottle-fed”; Allexis Kluisza,
        Kendra Smarsty, Sarah White (NUR — Chaplen)................................................................................................................23
      “The Effects of Reminiscent Therapy on Depression in Assisted-Living Residents”; Jaclyn Ney, Ruslana Gill,
        Olivia Flemming (NUR — Chaplen)....................................................................................................................................23
      “Parental Education on MMR Vaccine”; Madison Hill, Gabrielle Saum, Kaylee Martin, Madison Rieboldt
         (NUR — Chaplen)................................................................................................................................................................24
      “The Impacts of Physical Exercise on Levels of Stress Experienced by Undergraduate Students”; Shelbi Adams,
        Dana Froggett, Julianna Greenleaf (NUR — Chaplen).........................................................................................................24
      “Fabrication of a Microstructured PDMS Interferometric Optical Sensor on Glass Substrate for Industrial
         Applications”; Nathanial Wilburn (PHY — Argueta)............................................................................................................24
      “A Path Model Study of Anxiety as a Mediating Variable Between Urban Versus Nature Walks and Executive Functioning”;
         Callie Hale, Julia Ettema; *Dr. Mark Mills, Alma College (PSY — Mills)............................................................................25
      “Determining the Effects of Musical Stimulation on Stress”; Chelsea Cooks, Darius Kinney (PSY — Swalve).........................25
      “Determining the Effects of Musical Stimulation on Anxiety”; Darius Kinney, Chelsea Cooks (PSY — Swalve)......................25
      “The Impacts of a Head Coaching Change on Division Three Collegiate Athletes”; Georgia Miller (PSY — Stupica)..............26
      “Gaze Cueing in Canines”; Rachel Cicotte (PSY — Mills).........................................................................................................26
      “The Influence of Angular Disparity and Impulsivity on Attentional Control”; Taylor-Nicole Kissel (PSY — Mills)................26
      “Cultural Perceptions of Color and How They Affect Theatrical Design”; Samantha Moretti (THE — Jackimiak).................26

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
A BS TR A C TS: CONCURRE NT S E S S IO NS I

                                                  Destructive Consumption
                                                  My perceptions of American consumer
                                                  culture, human waste, and the
                                                  commodification of animals raised for
                                                  food drove me to create these pieces.
                                                  This series interrogates consequences
                                                  of consumer choices through revealing
                                                  factory farming conditions. These ideas
                                                  are explored through mark making,
                                                  abstraction, collage, and alternative
                                                  surface treatment. My experiences as
                                                  a vegan, animal rights activist, and
                                                  collector of trash in community parks
                                                  have further influenced this body of
                                                  work. I have become hyper-aware of
                                                  the global waste crisis in addition to
                                                  growing concerns about treatment of
                                                  factory farmed animals. In my research, I
                                                  became inspired by the visual vocabulary
                                                  of art and advertising mediums from
                                                  the turn of the 20th century. I sampled
                                                  printing processes and color schemes
                                                  of this nostalgic time and juxtaposed
                                                  them with grotesque depictions of
                                                  current factory farming conditions,
                                                  confronting the idealized origin of the
                                                  contemporary choices and practices
                                                  I critique. I created backgrounds and
                                                  frameworks of systematic rows and layers
                                                  of industrial, mass-produced waste upon
                                                  which I unleashed my interpretation of
                                                  factory farming. The result was charged
                                                  and revealing surfaces where mechanized
                                                  and contorted animals could emerge. I
                                                  have created work reflecting my feelings
                                                  about the need to reuse and recycle waste
                                                  materials and expose the consequences
                                                  of consuming mass-produced animal
                                                  products.
                                                  Calum Clow ’20
                                                  Shelby Township, Mich.
                                                  Major: Art and Design
                                                  Faculty Sponsor: Ms. Jillian Dickson

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
ABSTRA CTS : CO NCU RRE NT S E S S I O N S I

From Children’s Toys to High Art:               The Sikh Genocide of 1984: A History             societies from hate crimes to cultural
Critically Analyzing the Relationship           of Oppression                                    appropriation. In part, the purpose of
Between Film and Video Games                    One account of the long history of               this project is to reconstruct the Sikh
Saying films based on video games               genocide and oppression of the Sikh              narrative and solidify it within academia,
developed a bad track record stands among       population is the Sikh genocide of 1984.         preventing alterations or erasure by India’s
the least controversial statement possible      To understand it, we must first examine          current political climate. Another aspect
in regards to media, but not for much           the social structure and context in which        of this research is to provide a voice to a
longer. Between the improved reception          it occurred, including but not limited to        community that has been silenced through
and box office pull of films like Detective     the parties involved and the long-term           oppression and genocide.
Pikachu and Angry Birds 2 and the markers       conflict between them. Although most of          Harmandeep Kaur
piling up left and right, a new day for these   the killings subsided within four days, the      Zeeland, Mich.
adaptations seems right on the horizon,         consequences and continued oppression of         Majors: Sociology, Psychology
and new film techniques travel right along      ’84 remains evident in India via the high        Faculty Sponsor: Dr. Colleen Wilson-Rood
with it. Thanks to the legitimization of        rates of incarceration of Sikh youth, as well
the video game medium and an oncoming           as the systematic extermination of Sikh          “Can I Touch Your Hair?” How to Plan
generation filled with filmmakers who grew      language and culture, which persists today.      a Racial Justice Workshop
up playing video games, the film world          In the aftermath of the genocide, there          In this presentation, we will discuss the
remains ripe for a renaissance of video game    was an influx of immigration to Western
                                                                                                 planning and the implementation that
adaptations using the same techniques that      nations by the Sikh population, this paper
                                                                                                 went and goes into conducting multiple
the industry uses for literature, theater,      focuses on the immigration to America,
                                                                                                 racial justice workshops on campus. We
and comic books, and film stands to grow        where Sikhs found themselves facing
                                                new forms of oppression, discrimination,         will also discuss what we’ve learned during
as it integrates video games just as it grew
by integrating other mediums. When              and maltreatment than those present in           this process in discussing racial injustice
considered together, the makers make it         India. The genocide of ’84 continues             on campus, and how other students can be
clear that this shift will come within the      to impact the Sikhs of India and those           inspired to do the same.
next generation and stick around long after,    that immigrated and found refuge in              Ijanea Riggs ’20
benefiting everyone involved.                   Western countries. Using sociological            Warren, Mich.
Zachary Bosley ’20                              thought, I investigate the oppression of         Majors: Philosophy, Psychology
Howard City, Mich.                              my community through the historical              Joy Johnson ’20
Majors: New Media Studies, English              context, trajectory, and aftermath of the        Romulus, Mich.
Faculty Sponsor: Dr. Matthew Cicci              Sikh genocide of 1984. I also shed a light       Major: English
                                                on the maltreatment Sikhs face in Western        Faculty Sponsor: Dr. Donnesha Blake

                                                                 Imagery and the Creative Process in Dance
                                                                 Emotion through creation. This study will look at how
                                                                 choreographers, at all levels, utilize imagery in their creative
                                                                 process to paint a physical picture unto the audience.
                                                                 Through interviews and observation of specific dance
                                                                 pieces, this project will point to the different strategies
                                                                 that choreographers and performers apply to their work.
                                                                  Ultimately it will help to understand how emotion and
                                                                   feeling in movement create mental images as the medium
                                                                     and the message of the choreographies analyzed.
                                                                      Through an interdisciplinary study done by an English
                                                                       major, and an appreciator of the arts, I will engage
                                                                         in the challenging task of translating images and
                                                                          process into words.
                                                                           Alejandro Betancourt ’21
                                                                            Wheeler, Mich.
                                                                             Major: English
                                                                              Faculty Sponsor: Ms. Rosely Conz

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KAPP HONORS DAY A CELEBRATION OF EXCELLENCE IN THE LIBERAL ARTS AT ALMA COLLEGE
A BS TR A C TS: CONCURRE NT S E S S IO NS I

    Quantitative Study of the Effects of the Medicinal Properties of
    Protium pittieri in Relation to Light Exposure
    For centuries, plants have been used to heal ailments and infections of various degrees and
    types. Phytomedicines exploit metabolites and other compounds produced by plants for their
    own survival and growth, but that happen to be beneficial for humans. The quality and quan-
    tity of these chemical metabolites in plants may be influenced by a multitude of environmental
    factors (e.g., light availability) that the plant experiences. The Protium pittieri tree is found in
    Central America, specifically Costa Rica and Panama, and is from a genus that is known to
    have medicinal properties to help treat anti-inflammatory problems. During the spring term of
    2019, we studied the efficiency of Protium pittieri leaf extracts taken from trees grown in low
    vs. high light on zones of inhibition of human saliva bacterial cultures compared to penicillin.
    The Protium pittieri extracts actually yielded higher zones of inhibition in comparison to the
    penicillin on the bacterial cultures. We performed this research at La Selva Biological Center,
    with an experimental design of 2 light levels (low vs. high) x 9 adults x 2 leaf samples. We
    found that the extracts from Protium pittieri trees found in high light environments reduced
    bacterial cultures more than the extracts from adults found in low light environments.               Johanna Harvey ’20
                    Madeline McDonnell ’20                      Bernadette Garibay ’20               Ishpeming, Mich.
                    Grosse Pointe, Mich.                        Lansing, Mich.                       Major: Biology
                    Major: Biology                              Major: Chemistry                     Faculty Sponsor: Dr. Sarah Neumann

                                                                                                   Quantitative Taqman PCR Mapping of
                                                                                                   Antibiotic Resistance Gene TetW in
                                           2020 Senior Art Exhibition
                                                                                                   Gratiot County Drainages
                                           A culmination of all the senior art and design
                                                                                                   Previous studies by this lab indicated
                                           major’s best work. A show of mixed media art-
                                                                                                   that runoff from agricultural fields which
                                           works including, 2D, 3D, and digital works.
                                                                                                   were fertilized with Confined Animal
                                           Mikahla Koehler ’20                                     Feedlot (CAFO) manures appears to be
                                           Muskegon, Mich.
                                                                                                   concentrating clinically relevant bacterial
                                           Majors: Art and Design, Political Science
                                                                                                   antibiotic resistance genes in Gratiot
                                           Whitney Miller ’20                                      County drains, and ultimately the Pine
                                           Sparta, Mich.                                           River. We have shown that coliform
                                           Majors: Art and Design, New Media Studies               bacteria in ditch sediments are using these
                                           Meaghan Nanasy ’20                                      genes, which is a concern for human
                                           Swartz Creek, Mich.                                     health. The origin of these genes is likely
                                           Major: Art and Design                                   the feedlot animals themselves – USDA
                                           Logan Rettell ’20                                       data indicates up to 80% of all antibiotics
                                           Cheboygan, Mich.                                        used in the U.S. are used in livestock. We
                                           Major: Art and Design                                   are applying a new quantitative Taqman
                                           Elizabeth Shaffer ’20                                   PCR procedure in order to determine
                                           Portage, Mich.                                          just how serious this “DNA pollution” is
                                           Major: Art and Design                                   along the Pine River watershed. Validation
                                                                                                   experiments showing the usefulness of this
                                           Paige Shaw ’20
                                           Ithaca, Mich.
                                                                                                   procedure will be explained, along with
                                           Major: Art and Design
                                                                                                   the preliminary data we have from field
                                                                                                   samples collected in the fall. We will also
                                           Ivy VanPoppelen ’20                                     present plans for the coming summer.
                                           Dryden, Mich.
                                           Majors: Art and Design, New Media Studies
                                                                                                   Morgan Letzkus ’21
                                                                                                   Midland, Mich.
                                           Spencer Wehner ’20                                      Major: Biology
                                           Saginaw, Mich.
                                           Major: Art and Design
                                                                                                   Co-author: Jack Montgomery ’20
                                                                                                   Mikado, Mich.
                                           Faculty Sponsors: Dr. Daniel Connolly, Ms. Jillian
                                                                                                   Major: Biology
                                           Dickson, Ms. Roxanne Shea, Mr. Alex Zablocki
                                                                                                   Faculty Sponsor: Dr. Timothy Keeton

8
ABSTRA CTS : CO NCU RRE NT S E S S I O N S I I

Entrepreneurial Media: The                      this game is facilitating people who are        Effects of Social Interactions on
Importance of Client-Related                    interested in China and Chinese culture to      Geriatric Patients’ Well-being
Experiences                                     have better intercultural communication.        The geriatric population within the United
In the current “gig-based” economy              What’s more, it can help tourists have some     States has been steadily increasing over the
many undergraduate media students face          basic knowledge and ideas about their trip      past two decades, and the aged population
increased pressure of securing employment       before they arrive in China. The content        is currently at its highest level in human
related to their creative skills. In order      of my game include Chinese food culture,        history. A higher rate of elderly individuals
to remain competitive, it is essential that     travel culture, history knowledge, festival     are turning to assisted-living and nursing
students have experiences working with          culture, landmarks of four cities, etc. I       homes for care, and the transition into
clients and that institutions identify and      think this video game will be a meaningful      assisted-living and nursing homes can be
implement new ways in which they can            and interesting project, and it’s significant   challenging. The objective of this study
directly support pre-professional programs.     for me to present it to more people.            is to investigate: 1) how patients’ social
However, many                                   Haoran Zhang ’20                                interactions with different groups of indi-
institutions have not                           Handan, China                                   viduals are associated with their happiness;
yet fully explored                              Major: New Media Studies                        and 2) how their happiness is associated
“client-based learning.” To address this, I     Faculty Sponsor: Dr. Lauren Woolbright          with their perceived health status. The
will first identify the history of academic                                                     sample includes those aged 65 and above at
institutions implementing client-based          How Small Businesses Can Benefit                Masonic Pathways. The study also includes
learning into their curriculum. I will then     from Search Engine Optimization                 those with depression or anxiety to further
discuss the field work that I have been         (SEO)                                           look at the differences in the level of hap-
doing, which consists of consulting various     Small towns and locally owned busi-             piness and perceived health status. Data on
sized academic institutions and inquiring       nesses are failing in part due to the costs     demographic information, health condi-
about their approaches to client related        of advertising in a market where large          tion, social interactions and happiness is
course work. In doing so, I will explain        national or international franchises are        collected and analyzed. Results show that
a structured approach through a model           competing for attention. I argue that small     there exists a positive association between
that I developed that can be implemented        businesses frequently overlook a more           social interactions and the level of happi-
at various institutions to give students a      inexpensive option with the potential to        ness. Individuals with depression or anxiety
greater opportunity for these experiences.      put their business on the first page of a       are more likely to be affected by social
This approach is called Entrepreneurial         google search. Search Engine Optimiza-          interactions, and that is, they seem to get a
Media, it’s a structured, pre-professional      tion creates an environment that makes          higher level of happiness after meeting with
response that applies client-related learning   consumers aware of the smaller businesses       volunteers and friends. They are also likely
to curriculum and will lead students            surrounding them, and what products             to view their health status as more positive
to learn, create and communicate at a           they carry that large franchises might not.     than those without depression and anxiety.
professional level. As the job market           In my presentation, I will examine Frank        Research on social interactions and mental
continues to change and the relevance of        enmuth businesses and their relationships       health is important to address well-being
these experiences grows, institutions must      with consumers. Specifically, the three         of the aging population, and therefore, this
address current market shifts and grant         million tourists that visit Frankenmuth         study can give better insight for quality of
their students the best opportunities for       and the 400 businesses that reside there.       life in assisted living and nursing homes,
professional growth.                            Then, I analyze this particular network of      especially for patients with mental health
Christopher Nouhan ’20                          relationships and use my senior project as      disorders.
Eastpointe, Mich.                               a case study to bring light to the problem      Alexis Miller ’20
Major: New Media Studies                        small businesses are facing. Finally, I will    Taylor, Mich.
Faculty Sponsor: Dr. Anthony Collamati          demonstrate an online portal I designed to      Major: Biology
                                                provide small businesses in Frankenmuth         Faculty Sponsor: Dr. Hyun Kim
Educational Game Design — A Trip to             an opportunity to connect with consum-
China                                           ers in a new and dynamic way. Through           Bayesian Models of Time Series
To demonstrate my specialty and interests       online sales, this has the potential to save    The progress of a tennis player’s career can
in game design and graphic design, I am         a small business and offers them new tools      be represented using the individual’s Elo
working on the best thing I’ve ever made,       to help avoid closure.                          ratings, measured yearly in January. In this
which is an educational game focuses on         Julia McTaggart ’20                             paper, I use Bayesian modeling to examine
Chinese culture. It is a Role Play Game         Millington, Mich.                               how a player’s Elo ratings change through-
(RPG), and one of the purposes is about         Major: New Media Studies                        out their career. I introduce basic Bayesian
educating children and teenagers on             Faculty Sponsor: Dr. Anthony Collamati          statistical models and discuss Bayesian
Chinese culture in a more interesting                                                           concepts such as the prior and posterior
way. Another reason for me to develop                                                           distributions. Additionally, I examine the

                                                                                                                                                9
A BS TR A C TS: CONCURRE NT S E S S IO NS II

     Metropolis-Hastings algorithm and Gibbs          be prescribed a specific target heart rate to      there is currently little direct investigation
     sampling in the context of the data. I           maintain while stationary cycling and/or           into the effects of sports drinks on aerobic
     conclude that a tennis player’s Elo rating       running on a treadmill for three days/week,        and anaerobic performance. Therefore,
     changes can be modeled by a Normal               and the control group will not participate         this study’s purpose is to investigate the
     distribution with autoregression. Over-          in any aerobic exercise above their normal         effects of acute sports drink consumption
     all, player’s mean rating changes remain         levels. After two weeks, midpoint data will        on college athletes’ aerobic and anaerobic
     positive but decreasing through the first        be collected on participant stress levels          performance. Subjects will include male
     10 years of their careers before becoming        using questionnaires, blood pressure, and          and female college athletes aged 18-22
     negative. Interestingly, players in their 40s    heart rate variability. Participants will then     years. Each day of testing will consist of a
     have positive mean rating changes. Finally,      continue their training for another two            self-paced, 10-minute warm-up prior to
     I find that players born after 1970 have         weeks before having stress levels evaluated        performing the following tests: 1) a Win-
     higher mean rating changes across all ages       at the conclusion of the study. Endpoint           gate maximal power test, where subjects
     than those born before or during 1970.           stress data will be compared between all           will maximally pedal on a stationary cycle
     Brianne Giddis ’20                               three groups using ANOVA statistical               ergometer at a resistance of 7.5% of body
     Traverse City, Mich.                             analysis to determine how the groups’ final        weight for 30 seconds; 2) isokinetic power
     Majors: Mathematics, Music                       stress compared. Stress data at each time          tests of maximal quadriceps extension and
     Faculty Sponsor: Dr. Bradford Westgate           point during the study for each individual         hamstrings flexion at three velocities (80,
                                                      group will also be analyzed using repeated         160, 240 degrees/sec), performed with
     Differing Exercise Intensities’ Effect           measures ANOVA to investigate how                  the dominant leg; 3) a maximal aerobic
     on Mental Stress                                 stress levels changed over time in relation        exercise test, where subjects pedal on a
     Mental stress is both common and often           to the exercise training. This study may           stationary cycle at an intensity which
     severe in today’s college-aged student           help college students as well as college           increases by 25-50 watts every two-to-three
     population. Stress can, and usually does,        wellness centers design workout plans that         minutes until exhaustion. Subjects will
     negatively affect cognitive functions such       are best geared towards effective stress           complete these tests on three separate test
     as establishment of goals, planning, self-       management.                                        days. For one full day prior to each test,
     regulation, and task monitoring that are         Cameron Diaz ’20                                   subjects will consume 20 oz of either reg-
     critical for high academic performance. It       West Branch, Mich.                                 ular Powerade (130 calories, 34 grams of
     is well known that physical exercise can         Major: Integrative Physiology and Health Science   sugar), Powerade Zero (0 calories; 0 grams
     help in the management of stress, but the        Faculty Sponsor: Dr. Alexander Montoye             of sugar), or water three times per day as
     optimal exercise intensity for managing                                                             part of their normal fluid consumption.
     stress is unknown. Thus, this study’s            The Effects of Acute Electrolyte                   Then, they will consume 20 oz of fluid
     purpose is to determine if moderate-             Consumption on Anaerobic Power and                 the morning of testing. Order of drink
     or vigorous-intensity exercise is more           VO2 max in College Athletes                        consumption will be randomized across
     effective in managing stress. Alma College       Consumption of sports drinks (e.g.,                subjects, and subjects will act as their own
     students will be recruited to participate        Powerade) totals ~191,750,400,000                  control. Repeated-measures analysis of
     in this study. Baseline stress levels will be    fluid oz. annually in the United States,           variance tests will be performed for each
     collected through the means of mental            yet the effects of sports drink consump-           aerobic and anaerobic test to determine
     stress questionnaires, blood pressure, and       tion for sports performance are not well           if the type of fluid consumed affects test
     heart rate variability measurements. The         understood. While the positive effects of          performance.
     participants will then be randomly assigned      sodium, calcium, and potassium ions —              Corbin Thompson ’20
     to moderate-intensity exercise, vigorous-        ingredients in sports drinks — are well            Traverse City, Mich.
     intensity exercise, or control groups. The       documented for neuromuscular junction              Major: Integrative Physiology and Health Science
     moderate and vigorous exercise groups will       stimulation and whole muscle contraction,          Faculty Sponsor: Dr. Alexander Montoye

                                     Investigation of an Aqueous Ene Reaction
                                     This project involved the investigation of a unique rearrangement that occurs under aqueous reaction
                                     conditions. Initially, we thought that this was based on a traditional Diels-Alder or 4 + 2 cycloaddition.
                                     However, subsequent spectroscopic analysis of the products suggests that this is not a concerted reaction
                                     and is more likely to be an ene reaction. From what we knew about the first reaction, an extended applica-
                                     tion was performed with a variant: an imine instead of an ene. The substitution of a different reagent led
                                     to complications in the mechanism and spectroscopic analysis supported this result. An analysis of the key
                                     spectroscopic data will be presented for both scenarios.
                                                                                                         Parker Fitzgerald ’20
                                                                                                         Grand Ledge, Mich.
                                                                                                         Major: Biochemistry
                                                                                                         Faculty Sponsor: Dr. Scott Hill

10
ABSTRA CTS : CO NCU RRE NT S E S S I O N S I I

                               Creation of a pH Sensitive            struct includes the asr promoter followed by an antitoxin
                               Safety Switch for Probiotic           immediately upstream of the CII repressor gene. The toxin
                               Use                                   will be under control of a promoter that is sensitive to
                              Probiotics are supplements             the CII protein, where CII will repress the transcription
                              of microbes, often bacteria,           of the toxin under acidic conditions. Using this genetic
                              used to promote certain health         construct, the bacteria would only survive in the pH range
                              benefits. Developments have            of 4.0-7.5 which matches the pH range of the proximal
                              been made in synthetic biol-           small intestine, where nutrients re highly absorbed. These
                              ogy over the recent years to           probiotics are likely to produce a valuable metabolite that
develop genetically modified organisms that may be used              will be absorbed into the blood stream at the small intestine
as probiotics. Although there are numerous benefits for the          which has a pH of 6-7.5. This construct is to be used with
use of probiotic GMOs, there are some concerns relating              a capsule that endures the extreme acidic conditions of
to the spread of antibiotic resistance and non-natural genes         the stomach so that the probiotic is selectively active only
into the normal human microbiota. To combat this, genetic            where it is intended to be active. If bacteria are released into
constructs called “Safety-Switches” are of high value as they        the stomach, they will likely die due to the extreme acidic
are added to genetically transformed bacteria as a way to            environment, and if the bacteria move into the distal small
control their survivability under certain conditions. The            intestine (pH of 6.8-8) the toxin will be produced, and the
aim of this study is to create a pH sensitive safety switch for      bacteria will die before leaving the body.
enteric probiotics to only allow them to survive at a specific       David Viguilla ’20
acidity level. To do this, the acid-inducible (pH 4.0-5.5) asr       Roscommon, Mich.
promoter naturally found in Esherichia Coli. The con-                Major: Biochemistry
                                                                     Faculty Sponsor: Dr. Devin Camenares

Analysis of Social Welfare                   Chance Operations in Dance                     Reinterpreting Dance Canon
Measures                                     Merce Cunningham, Nora Gibson,                 The tradition of concert dance
In this study, I will explore measures       Anna Halprin and other modern                  includes many major works from
of economic welfare such as the              choreographers have used chance                artists that are included in the dance
Happy Planet Index (HPI) and Gross           operations in their choreographic              canon. They have received canonical
Domestic Product (GDP). It is clear          process to create unique dance works.          status due to their significance and
that different countries face different      Through my research and interviews             impact on dance history. While works
trade-offs between these two measures        with choreographers about their                within the dance canon are not often
of welfare; for example countries            aleatory processes, I have developed           altered or reworked, the act of rein-
with high GDP tend to have worse             my own chance procedure and created            terpreting these works allows for new
ecological footprints, which in turn         a self-choreographed solo. I am also           perspectives and experiences to be had
impacts HPI. I will deconstruct some         delving into the performers’ experi-           by choreographers, performers, and
of these trade-offs through both qual-       ences dancing choreography that was            viewers. Through crafted research and
itative analysis, via case studies; and      created with chance operations. Per-           movement invention, the reworking
quantitative analysis, via econometric       formers working with a choreographer           of a dance can be used to understand
methods. I hypothesize that different        using chance operations face different         it in a different context. This presen-
trends will occur, both qualitative and      challenges than a performer working            tation aims to use the reinterpreta-
quantitative, for countries of different     with a traditional choreographer               tion of a major dance work in solo
developmental classifications.               would, e.g., creating a seamless flow          performance to discuss its relevance to
George Murphy ’20                            through phrasing transitions without           contemporary dance performance and
Middleville, Mich.                           choreographic guidance. Using both             the dance canon.
Major: Economics                             the choreographers’ and dancers’               Allison Muenzer ’20
Faculty Sponsor: Dr. Sarah Taylor            perspective, I reflect on my creative          Fenton, Mich.
                                             process using chance procedures and            Majors: Dance, Religious Studies
                                             the tasks as the performer.                    Faculty Sponsor: Mr. Benedict Munisteri
                                             Magdalene Schneider ’20
                                             Lakewood, Ohio
                                             Majors: Integrative Physiology and Health
                                             Science, Dance
                                             Faculty Sponsor: Mr. Benedict Munisteri

                                                                                                                                        11
A BS TR A C TS: CONCURRE NT S E S S IO NS III

               Deceit by Tweet: The Spread of Political Fake News on Twitter
               A large number of Twitter users get their news from the platform. However, getting one’s news from Twitter is risky
               because fake news spreads rapidly on the platform and reaches a wide audience. Technology plays an important role
               in fake news’ dominance: online advertising services like Google AdSense incentivize the production of fake news
               and automated accounts — or bots — play an important role in helping it go viral. The sheer amount of fake news
               on Twitter influences our beliefs, making it difficult to form true beliefs about the world while scrolling through
               our Twitter feeds. Nevertheless, Twitter seems reluctant to take meaningful action against fake news, despite the fact
               that some algorithmic solutions have proven successful. Although Twitter seems ambivalent towards the problem,
               users can change the way they use the platform to reduce fake news’ potency.
               Sean Pauley ’21
               Grand Rapids, Mich.
               Major: New Media Studies
               Faculty Sponsor: Dr. Lauren Woolbright

     Aesthetical Trailers: Teasing the                  disrupt assumptions of movie trailers           rent American film industry seems
     Tension Between Commerce and                       as an advertising tool. Ultimately, the         noticeably afraid of using emotional
     Art in Movie Trailers                              presentation aims to bring a more               subjectivity. When properly matched
     The original movie trailer premiered               open discussion on the consequences             with a film’s themes, emotional
     in 1913 and has since been dismissed               of labeling media as commerce or art.           subjectivity takes a film’s impact to
     as a form of advertisement. Few                    Emma Wood ’20                                   incredible heights, increasing both
     today would categorize it as “fine                 Dearborn, Mich.                                 notoriety and financial returns in
     art.” However, this market-driven                  Major: New Media Studies                        the process, a fact modern American
     approach to the trailer has erased                 Faculty Sponsor: Dr. Anthony Collamati          filmmakers and major studio heads
     some of its history and raised doubts                                                              need to learn from and critics and
     of its artistic integrity. To counter-             Objectively Better Subjectivity:                those teaching future filmmakers
     balance this prevailing view, I will               An Analysis of and Call for                     need to protect. While not the only
     first discuss the history of the movie             Emotional Subjectivity in Film                  valid technique, emotional subjectiv-
     trailer to examine how it aligns with                                                              ity remains a highly effective one in
                                                        Filmmakers find thousands of
     critical and philosophical definitions                                                             the right situations. This presentation
                                                        different ways to make a film,
     of art. Using observations from                                                                    summarizes both the findings of my
                                                        each presenting its own challenges,
     interviews I conducted with profes-                                                                academic research and the ways I
                                                        advantages, and effects. One of the
     sional and amateur video editors, I                                                                explored and applied it for my NMS
                                                        most powerful techniques, when used
     will then compare and contrast their                                                               capstone project.
                                                        properly, is emotional subjectivity —
     views on trailers’ artistic merit and              using camera angles, editing tricks,            Zachary Bosley ’20
     commercial value. Finally, I will delve                                                            Howard City, Mich.
                                                        and sound design to put the viewer in
     into my own efforts to explore the                                                                 Majors: New Media Studies, English
                                                        the shoes of the subject. I learned this
     boundaries of what makes a movie                                                                   Faculty Sponsor: Dr. Anthony Collamati
                                                        not only through my research but by
     trailer by showcasing a series of                  exploring the technique in my own
     re-edited, experimental trailers that              work. Despite its power, the cur-

12
ABST RA CTS : CO NCU RRE NT S E S S IO N S I I I

Computer-Mediated Communication                   customs, often provides a fresh and humor-       serves as an example to young boys, that a
and Young-Adult Romantic                          ous perspective to the dialogue, a feature       man can grow, change, and feel and still be
Relationships                                     that has developed positively during his         masculine and powerful.
Now, more than ever, relationships are            Avenger’s storyline character arc. How-          Madelyn Winnie ’20
experiencing constant connections online.         ever, despite the fun, Thor embodies the         Milford, Mich.
The way modern technological forms of             epitome of manliness. The god’s character        Major: English
communication, or computer-mediated               arc begins with a cocky prince, caught up        Faculty Sponsor: Dr. Matthew Cicci
communication (CMC), affect romantic              in his privilege, aloof to its luxury. Slowly,
relationships is explored through the analy-      as the series progresses, the audience sees a    Poor Noble Beast: Imperialism and
sis of survey responses from undergraduate        well-rounded man emerge from the chaos.          Romance in A Court of Thorns and
college students in dyadic, heterosexual          A large portion of this growth happens           Roses
romantic relationships. Closely examining         within Thor: Ragnarok, the latest install-
                                                                                                   This paper analyzes the use of fae in Sarah
previous scholarship, the gap in the litera-      ment in Thor’s story. Thor’s progress,
                                                                                                   J. Maas’ A Court of Thorns and Roses, and
ture becomes clear. Although scholarship          though a display of masculinity, tears at
                                                                                                   A Court of Mist and Fury, as a deconstruc-
has focused on relationships on Facebook          the Western notion of what defines a man.
                                                                                                   tion of a trend in literature where elves
and the appearance of maintenance and             Thor is the epitome and yet a subversion
                                                                                                   inadvertently act as a vehicle for imperial
jealousy (Dainton and Stokes, 2015),              of masculinity. He embodies every trope,
                                                                                                   nostalgia. This construction of the elf fig-
cell phone usage, romantic relationships          yet through humor his character actively
                                                                                                   ure gained momentum with the popularity
channels and intimacy (Borae and Peña,            points out the flaws in accepted modern
                                                                                                   of works by J.R.R Tolkein, and underlines
2010; Morey et al. 2013), and the way in          masculinity. This allows him to be a more
                                                                                                   a lot of fantasy-based pop culture. The
which social media can make romantic              emotionally involved character than largely
                                                                                                   undercurrent of coding elves as a colonial
relationships vulnerable (Abbasi, 2018),          anyone in the MCU. While exposing the
                                                                                                   figure becomes especially insidious, as
the current investigation augments existing       illusory nature of Western masculinity, he
                                                                                                   well as harmful, when these figures play
research by connecting different forms of
CMC to several variables that constitute
perceived relational satisfaction within
                                                     Social Media Marketing — Reaching Customers and Tracking Success in
romantic relationships.
                                                     the Digital Age
Emily Kayden ’20
Midland, Mich.                                       With the evolution of the digital age, traditional marketing methods are becoming
Majors: New Media Studies, Communication             less effective each day. For businesses to survive and thrive in the business world
Faculty Sponsor: Dr. Joanne Gilbert                  today, expansion into updated forms of advertising and promotion are necessary for
                                                     success. One form of emerging media that is crucial to be present in a company’s
Marvel’s Thor Odinson as an Epitome,                 marketing mix is social media. Social media provides brands with a way to connect
Yet and Inverse, of Modern Masculinity               with their customers and potential customers. For this reason, effective utilization
                                                     of social media has major payoffs for almost any type of business. Due to the nature
The idea of maleness, what creates a man,            of social media, it is becoming increasingly difficult to measure its success as there is
has been criticized recently within the              no direct correlation between social media interaction and sales. In turn, businesses
Western world and the United States.                 often have an unclear vision of what should be focused on in their advertisements
Questions of gender-confirming and                   and how to effectively reach their target market. In my research, I look further into
proper behavior arise, breaking down                 different factors that marketers can focus on when creating advertisements on social
each incarnation of masculinity presented            media. I then turn to multiple case studies where I analyze historical instances of
through the media. Within many recent                social media marketing campaigns that had success and some that were unsuccessful.
years, this presentation has been influenced         Next, I investigate potential ways to reevaluate how businesses measure the return
heavily by superheroes. These powerful               on investment in their social media marketing campaigns. Through my research, I
beings have permeated not only the pop               determined that there is no universally correct way to carry out a social media mar-
public culture, but the silver screen as well.       keting campaign. It is impossible for companies to arbitrarily decide which direction
One of the main heroes of the Marvel Cin-            their campaign should take and what factors to focus on, whether it be psycholog-
ematic Universe is Thor Odinson, a thun-             ical factors, monetary factors, or functional factors. To determine the best steps to
der-wielding, Asgardian god. The young               proceed, businesses should engage in every step of the strategic planning process to
prince, portrayed in the series by Chris             determine and then carry out their social media campaigns through a predetermined
Hemsworth, helps to provide a buffer to              focus, always keeping in mind the media’s difficulty in determining success rates.
the tension created between Iron Man and
                                                     David Suidgeest ’20
Captain America, as they size each other             St. Johns, Mich.
up as the true leader of the team. Thor, as          Majors: Marketing, New Media Studies
an alien and unaware of common Earth                 Faculty Sponsor: Mr. Gregory Baleja

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