Of a new era - Mercedes-Benz
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No. 359 MERCEDES 4.2018
No. 359 4.2018
A watch that is at home
where man braves
the elements.
M E RC E D E S
Superstar
LI NA
Discovering
CHONGQING
me
Convention
Glimpses of
the FUTURE
Tutima M2 Pioneer
Functional, reliable, tough. An exciting automatic chronograph
with the latest technology and materials
Sweep minute stop chronograph · Ref. 6451-02
MADE FOR THOSE WHO DO.
me Convention EQC Li Na Formula 1
Dawn
of a new era
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01768 Glashütte/Sa. · Germany · Tel. +49 35053 320 20 · Exclusive catalogue at info@tutima.com · www.tutima.com
The new C-Class with Never stop improving. A new sporty design and advanced driving features, like Intelligent Drive and Energizing Comfort, define the next level of driving – while updated MULTIBEAM LED headlights enable a clear vision ahead. The new C-Class.
WORKSHOP
Dear Reader,
Thinking about the future was once typically left to the
pessimists, but with the advent of digitalisation came The Mercedes me
the dawn of a new era. We can be excited about the future magazine app:
mbmag.me/ios
again, but doing so requires a certain attitude; more than mbmag.me/android
just having faith in progress, we need to be courageous, be
aware of our responsibilities, and embrace the unknown. For
this issue, this curiosity took us to China to the booming city
of Chongqing. With us to explore the largest metropolitan
region in the world was Li Na, Asia’s tennis superstar.
The second iteration of the me Convention, which took
place in Stockholm in September, showed that there’s
every reason to be optimistic about what’s to come. It was
a diverse meeting of the minds. After all, good ideas come
about irrespective of age, gender and origin. Our team
invited some of the event’s most fascinating speakers to a
A cruise through photo shoot and asked them what gesture comes to mind
the city: Chongqing,
China in a GLC when they think about the world of tomorrow.
It’s easy to get lost in the abstractness of hypothesising
A meeting of minds: about the future, but it’s an entirely different feeling when
innovation becomes
experience at the the future is so close you can reach out and grab it. The EQC
second me Convention. will soon hit the market and a new chapter will begin for
the brand with the star. We talk about how Mercedes-Benz
designed its very first fully electric SUV and what makes it
COVER PHOTO BRIX&MAAS PHOTOS DAIMLER AG, ZHAO DI
so special. It is beginning to feel like the f uture has arrived.
We hope you enjoy reading this issue!
The Editorial Team
November 2018 3 Mercedes
CONTENTS CONTENTS
Start Imagine Drive
03 Workshop
Behind the scenes 28 Introduce yourselves
The most exciting speakers
at the me Convention
36 One man, one engine
Michael Kübler and his dream job
at Mercedes-AMG
59 The EQC has arrived
The future is here: it’s electric, sustainable and quiet
06 Contributors
The photographers and 44 Female Future Force Day
reporters who contributed Women descend upon Berlin to
to this issue change the world. Let’s get started!
08 Imprint 48 A matter of team spirit
What connects the Mercedes-AMG
Petronas employees in Formula 1
56 Joy Denalane
The soul star talks about the latest
generation in an exclusive interview
36 One man, one engine
A Mercedes-AMG mechanic lives his dream
18 First there was the sketch
How designers came up with
the new Mercedes-EQ brand
68 Triple the joy
A drive with Asia’s tennis superstar Li Na 59 A new star is born
The era of electromobility
is now
60 The EQC
What the first fully electric
10 The moment SUV from Mercedes-Benz
With model Slick Woods looks like
Visit us in Palm Springs
online at:
44
68 Li Na and the GLC
mbmag.me/me 12 Pole position The tennis champion
How does our language explores the metropolis
change when region of Chongqing
we talk to robots? Female Future Force
A day after which life will 80 Facts
14 Road to happiness never be the same – thanks in News from Mercedes-Benz
Yucatán, Mexico part to Mercedes-Benz
82 Think tank
16 Dates The blockchain revolution.
PHOTOS DAIMLER AG (2), SINA GÖRTZ,
The top events of MYRZIK&JARISCH, B
RIX&MAAS,
By Oliver Bussmann,
the coming months GEORGI GRANCHAROV business consultant
Mercedes 4 Mercedes-Benz November 2018 5 Mercedes
C O N T R I B U TO R S
PROMOTION
Exclusive destinations for your dream holidays
This edition’s Our authors and photographers travelled to
Chongqing, Stockholm, Berlin and Affalterbach
creators
Impressum: Feldkircher Medienpartner GmbH, GF Walter Feldkircher, Kirchnerstraße 6, A-6111 Volders, www.feldkircher-medienpartner.com, Firmenbuch-Nr. FN 54588 b – LG Innsbruck, UID-NR. ATU 31110605
for this issue of Mercedes me
1 2 3 4 5
HOTEL
CRISTAL ««««S
1 Kenya, 2 Affalterbach, 3 Stockholm,
The hotel, which offers direct access to the multi-award-winning Obereggen ski HOTEL
4 Berlin, 5 Chongqing
area, presents itself in all its new glory just in time for the winter season. The CRISTAL ****S
redesigned reception area, the extended dining room with sun terrace and the
Family Thaler
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The use of native woods such as Swiss pine and larch, combined with modern Obereggen 31
elements, gives the new rooms an elegant alpine touch. The proximity to nature 39050 Deutschnofen
2 5 Jörg Heuer – Affalterbach 3 Sina Görtz – Sweden 4 Anna-Lena Koopmann – Berlin
is also ever-present in the spa, which covers an area of 1600 m2. And if you South Tirol, ITALY
and China Our editor produced no Our photographer met visionaries at She found the voices of tomorrow at
want to experience nature, the Hotel Cristal is exactly the right place. Here at T +39 0471 615511
the foot of the Latemar in the heart of the Dolomites, a World Heritage Site, the
fewer than two reports the me Convention the Female Future Force Day info@hotelcristal.com
Obereggen ski area (60 km of runs) is right outside the hotel door.
www.hotelcristal.com
Jörg Heuer tends to write The photographer had an idea The author spent the day
about passionate people. for getting the best of some at the festival in Berlin.
For this issue, he met up of the most exciting personal- The topic: women taking
with an engine builder at ities in Stockholm: in a small the future into their hands
Mercedes-AMG who sees studio at the future-oriented today. And, appropriately,
his job as a type of yoga. convention, she had her mod- the theme of the talks in
Shortly after, he flew to els share their visions of the the #HeyMercedes Lounge
south-west China to explore future with their entire bodies. was “The day that changed
the metropolis on the What did Sina Görtz think your life”. What was on the
Yangtze River with Asia’s of the me Convention? goody bag? “A new you,”
tennis idol Li Na. “It was the best brain food!” the Berliner wrote.
5 Georgi Grancharov – China CASUAL LUXURY HOTEL
The photographer got some stunning pics of China’s former tennis champion
Li Na and the GLC in Chongqing, the world’s largest metropolitan region
NIDUM
You were born in Japan and Planning everything right down to Just relax in the casual yet luxurious atmosphere on the Seefeld Plateau. The CASUAL LUXURY
Laureus Initiative hotel has only taken the name Nidum since December, when it was reopened
1 grew up in Germany. When did the last detail to ensure that there HOTEL NIDUM
in Kenya you move to China? were no unpleasant surprises. by the Pinzger hotelier family from South Tirol. All 57 rooms and suites are
south-facing and give an unforgettable view of the Inn Valley. The Nidum spa is Nidum Hotel GmbH
PHOTOS PRIVATE (4), ADAM DAVER
The Boxgirls pro- I was on my way to South Korea We had to make sure that autograph
gramme supports six years ago, but on my way collectors didn’t enter the frame. a real gem. It has three saunas, one steam room, a whirlpool and a comfortable Maximilian Pinzger
Kenya’s girls and I received an offer to shoot a story And how was the shoot? relaxation area as well as the “In Da Mountains” sauna, which can only be Am Wiesenhang 1
women by strength- in Chongqing. I flew there and We had a lot of fun with Li Na. Not reached via a suspension bridge. The fitness area is equipped with the latest 6100 Mösern-Seefeld
ening their bodies the rest, as they say, is history. only was she highly professional machines. The outside infinity pool on the roof terrace is heated to 30 °C and
Tirol, AUSTRIA
and hearts while It was love at first sight. in front of the camera, her overall its absorbing view of the mountains invites you to relax. The head chef sets
developing their You photographed superstar Li Na composure also created a good mood. great store by hip but regional cooking and in the evening he and his kitchen T +43 (0) 5212 20300
self-confidence. and the GLC for us. What was the But, of course, I would have preferred team conjure up a multi-course gourmet dinner at your table. info@nidum-hotel.com
biggest challenge you faced? to keep the GLC when it was over. www.nidum-hotel.com
Mercedes 6 Mercedes-Benz
IMPRINT
PROMOTION
Exclusive destinations for your dream holidays
QUELLENHOF LUXURY
RESORT PASSEIER *****
Issue number 359 (64th year) of the Mercedes-Benz Quellenhof GmbH, Heinrich Dorfer
Pseirerstraße 47
magazine appears in 40 languages around the world 39010 St. Martin near Merano
Impressum: Feldkircher Medienpartner GmbH, GF Walter Feldkircher, Kirchnerstraße 6, A-6111 Volders, www.feldkircher-medienpartner.com, Firmenbuch-Nr. FN 54588 b – LG Innsbruck, UID-NR. ATU 31110605
and has a circulation of 2.4 million copies South Tirol, ITALY
T +39 0473 645474
info@quellenhof.it
www.quellenhof.it
This magazine is also Publisher Concept Advertising Copyright
available in the App Store Daimler AG and realisation Looping Studios in The reproduction and
and on Google Play: Mercedesstraße 137 Looping Studios, cooperation with utilisation of the maga LUXURY RESORT PASSEIER
QUELLENHOF «««««
i mbmag.me/ios 70327 Stuttgart an Olando GmbH brand, iq media marketing zine or extracts thereof
i mbmag.me/android Germany Prannerstraße 11 GmbH is subject to the explicit
Address 80333 Munich Advertising manager written consent of
Daimler AG Germany anke.wiegel@iqm.de Daimler AG. No res The wellness and spa area, extending over 10,000 m2, has separate areas for those seeking peace and quiet as well as several indoor and
HPC 0736 Managing directors Tel. +49 40 3280-345 ponsibility is accepted outdoor pools, a swimming pond, a salounge and a lake event sauna as well as other saunas for sensual pleasure. Separate to this: a new
what3words
70546 Stuttgart Dr Robin Houcken Lifestyle for texts and photographs “Aqua Family Park” with children‘s pool, 3 water slides and lazy river. Active guests love the wide range of sports on offer, including a separate
is available for down-
load via the App Store Germany Dr Dominik Wichmann patricia.rudigier submitted on a specula golf course, 7 tennis courts, riding hall and paddock. Connoisseurs appreciate the gourmet cooking. Simply dreamlike: all rooms and suites
and Google Play. Responsible on behalf Head of content (print) @iqm.de tive basis. Articles for are furnished in a modern style. Luxury chalets with private pool and sauna on request. Unique: medical centre focussing on prevention and
Find out what’s of the publisher Rüdiger Barth anne.sasse@iqm.de which the author’s name aesthetic medicine.
behind the innovative Gesina Schwengers Tel. +49 89 545907-29 is provided do not
navigation Annette Maier Editorial team International sales necessarily reflect the
software here: Corporate publishing Editor-in-chief gerda.gavric-hollender opinions of the publisher HOTEL
what3words.com manager Rüdiger Barth @iqm.de or editorial department. MAREO DOLOMITES
Tim In der Smitten (responsible pursuant Tel. +49 211 887-2347 Errors and omissions Family Clara
to German press law) Finances in the information on
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Readers’ service Art director christian.leopold equipment and accesso-
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39030 St. Vigil in Enneberg
GmbH Managing editors Tel. +49 211 887-2325 ing data and prices, South Tirol, ITALY
Postfach 81 05 80 Stefan Vitti Sales offices please consult the res- T +39 0474 501007
70552 Stuttgart Sally Johnson Berlin/Hamburg, pective valid Daimler AG info@mareo-dolomites.it
Germany Contributing Germany sales documents. We www.mareo-dolomites.it
Tel. +49 711 7252-197 editors matthias.schalamon provide all other infor-
leserservice@ Petra Barth @iqm.de mation in this magazine HOTEL
zenit-presse.de Ina Brzoska Tel. +49 40 30183-102 to the best of our know-
Markus Götting Düsseldorf, Germany ledge and in good faith, MAREO DOLOMITES
Annual Jörg Heuer marion.weskamp but assume no liability
subscription Anna-Lena Koopmann @iqm.de for its accuracy.
Staying at the Hotel Mareo Dolomites in St. Vigil is a unique experience. The warmth and professionalism of the Clara family, your hosts, who know
EUR 22 · CHF 34 · Hendrik Lakeberg Tel. +49 211 887-2055
and love their country and the Dolomites, will be a constant presence during your stay in the Badia Valley. Well-being, nature, tradition, exquisite
MercedesCard Felix Lasse Frankfurt, Germany Consumption local cooking as well as unforgettable moments. Spoil yourself in the tasteful, classic furnishings and the modern hotel spa. Take time to relax, to
holder membership Iris Mydlach christian.leopold disclosures experience a feeling of well-being, and find your inner balance. Treat yourself to a holiday in the Mareo Dolomites, be amazed at the fascinating
Mercedes-Benz is includes subscription. Laura Wagner @iqm.de The values specified interplay of colours in the Dolomites when you wake up each day, breathe in the fresh, fragrant winter air and experience the Kronplatz, Alta Badia
a founding partner of International orders: Graphic designers Tel. +49 69 2424-4510 in the magazine were and Sellaronda as you have never seen them before with the Superski Dolomiti ski area as the ideal starting point.
the Laureus Sport for +49 711 7252-268. Karsten Henning Munich/Stuttgart, determined on the basis
Good Foundation. Orders within Germany: Dominik Leiner Germany of the stipulated testing
Established in 2000, 0800 0010001 (free of Annabel Spinler tina.znagovan@iqm.de procedures. This applies
the foundation is to the ‘measured NEDC ALPINE SPA RESORT
charge from German Jason-Jeremy K. Schmid Tel. +49 89 545907-29
Mercedes-Benz’s most landlines; mobile phone Photography editors CO2 values’ pursuant VIKTORIA ****S
important social init charges may vary) Anna Simdon Printing to Art. 2, No. 1 and 2 Family Platzer
iative. The foundation Isabella Hager Stark Druck of the Implementing Falzebenerstraße 9
supports sports projects Regulation (EU) 2017/
Mercedes me Final graphic design GmbH + Co. KG 39010 Hafling near Merano
targeting disadvantaged 1153. Fuel consumption
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people around the basis of these values. T +39 0473 279422
Final copy editing Germany
world. Harnessing the wordinc GmbH Electricity consumption info@hotel-viktoria.com
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foundation’s projects 20537 Hamburg free bleached paper basis of Commission
strengthen the values, Regulation (EC) No 692/
Germany Printed in Germany A PLACE TO CALM THE SOUL
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ALPINE SPA RESORT VIKTORIA
6720 0350 02
al skills of young parti Production ISSN 0949-6998 provided does not relate
cipants. By teaching Laudert GmbH + Co. KG to one individual vehicle
participants personal Magellanstraße 1 and does not form Nestled in an idyll of nature and silence. Inside, spacious tranquillity. A sense of style. Fantastic interiors, delights from the kitchen and
responsibility, these 70771 Leinfelden- part of our offer, but is cellar and a wellness area with the wonderful new “waldSPA”. A unique refuge of peace and comforting relaxation.
projects empower young Echterdingen intended to facilitate
people to build a better Germany comparison between
life for themselves. different vehicle types.
Mercedes 8 Mercedes-Benz
Start
Is this a new generation of free spirits?
The fantastically unconventional US
model Slick Woods (second from right)
has taken more than just the fashion
world by storm.
The moment
Refreshing ideas
The air shimmers in the heat as young pioneers come together in Palm Springs,
PHOTO DAIMLER AG
California. During the #WeWonder Manifesto Days, model Slick Woods spoke to up-
and-coming musicians and fashion journalists about questions like: What do we look
for in design,and how can it best reflect our personality and our future? How can you
embody an attitude that isn’t afraid to break with conventions? At their side, ushering
in an era of sustainable mobility, is the Concept EQ. Curious? mbmag.me/wewonder
Mercedes 10 Mercedes-Benz November 2018 11 Mercedes
Pole Thirty-six-year-old Noah Zandan, CEO of
Quantified Communications, aims to use data
Enjoy
position analytics to help organisations and individuals in style
enhance the way they communicate.
www.quantified.ai
Products that enrich our lives:
attractive accessories and great gadgets
don’t use them when we talk to computers,
either. However, in an effort to make its
devices sound less robotic and more human,
Google recently incorporated such empty
words into its artificial intelligence. The
So autonomous
third thing that changes is tone and vol- So advanced Underwater drone,
ume. In human conversations, we pick up Jacket, €595 €3,199
on signals on the faces and in the voices of Experience a revo- Flying drones capture
others, and we intuitively adapt to different lution you can wear: amazing shots from
this jacket is made completely new per-
situations. Technology, by contrast, always
partly of graphene, spectives – and now
reacts the same way, so we tend to do the an extremely robust we can take them on
same with technology. and thin material. our diving excursions
Will we adopt different modes of i vollebak.com too. i ibubble.camera
speaking, then?
Let the light do One question fascinates Noah I think so. As technology and society
So aware
Book, €20
the talking Zandan: as we communicate continue to evolve, people will get used Handheld genius:
to speaking in two very different ways
PHOTOS DAIMLER AG (2), KELLY LYNN JAMES, VOLLEBAK/SUN LEE, PR (2), TINEFOTO.COM/ARTIN STEINTHALER, VINCROSS/SUN TIANQI
the recently deceased
Digital Light offers anti-glare light more and more with robots, how depending on whether they are talking to physicist brilliantly
in HD quality as well as a new way
to communicate. Discover the will our language change? people or robots. explains the most
important topics
headlamp technology in a YouTube But robots are quick learners, of our time.
video starring big wave surfer aren’t they? i klett-cotta.de
Garrett McNamara Machines are getting better and better at
i mbmag.me/digitallight
understanding human communication.
Automatic speech recognition is already
as good as human speech recognition, and
Mr Zandan, what’s special about the it’s improving all the time, which will be a
way we communicate with machines? cause for concern. After all, we don’t want
A-Class: more than What’s hard about speaking into cameras robots interfering in our communication.
meets the eye or microphones is that there’s no non- Where will it all lead?
verbal feedback. No smiles, no nods, no One day, technology will know us better
Intuitive, compact and ideal for
families: for the first time ever, the eye contact to say, “I understand what you than we know ourselves. Take my email
A-Class will soon be available as a mean.” So when we talk to computers, we programme, which will accurately predict
saloon with a stately 420-cubic-litre have to use clearer, more direct language, how I want to respond to mails. Such auto-
boot. The first vehicles will hit and there’s no reason for us to tell jokes mation will play an increasingly important
the roads in early 2019. or express emotion. role in our lives, and hopefully we’ll all feel
i mbmag.me/a-class
How exactly does our language change comfortable with that. But the younger gen-
when we talk to our car or smartphone? erations will find it difficult to distinguish
So airy
The first things to go are politeness and human from machine communication.
Hammock tent, €249 Too sunny?
general manners. As children, we learn to Norms are already changing. Is the ground too steep Robots, €820
say “please” and “thank you”. But we don’t It would be wonderful if simultaneous to set up a tent? Are Whether shadow or
have to be nice when we’re talking to a translation were available to everyone, there rocks digging into light, this programm
computer. Second, our filler words seem to though, wouldn’t it? your back? Not anymore! able robotic spider takes
Easy to set up between care of your plant’s
disappear. Usually we scatter our sentences That is amazing technology that will bring
two trees, sleeping in needs, as well as per-
with around three filler words a minute. the world together. Real-time translation via the Flying Tent is like forms a wide range of
These fillers make speech sound natural earphones is one of the most exciting ways sleeping on clouds. additional activities.
to us, but computers don’t use them, so we of connecting people I’ve ever experienced. i flyingtent.com i vincross.com
Mercedes 12 Mercedes-Benz November 2018 13 Mercedes
Road to The route: Cancún to Chetumal 4
The brightly coloured buildings here on the island of
The distance: 385 km southwards
happiness The journey duration: ideally your whole holiday
Cozumel are an attraction in themselves. Your itiner-
ary should therefore definitely include a stroll through
Yucatán, Mexico the town. w3w.co/spits.entry.sloping
what3words is a simple 6 See
n avigation system that Spider monkeys, ocelots,
precisely lets you find jabirus … At the Sian
any place world wide by Ka’an Biosphere Reserve,
just three words. (More you’ll be able to catch a
information on page 8) glimpse of many fasci-
nating rare animals.
1 Snorkel visitsiankaan.com
A visit to a museum is w3w.co/exactly.
too run-of-the-mill for you? realistic.abandonment
Surely not if it involves
wearing a snorkelling 7 Scull
mask and flippers! Why is it called the
musamexico.org Lagoon of Seven Colours?
w3w.co/deadwood. Find out here.
wonderful.shockwave activenaturebacalar.com
w3w.co/curfew.
2 Sleep thirst.barmaids
Please note: the palm
tree-lined beach in front
of the hotel is a nesting
area for sea turtles.
Prices for rooms with
sea views begin at €140.
hotelakumalcaribe.com
w3w.co/cleanser.
descents.spaces
CANCÚN 1
3 Shudder
What is it about these
caves that makes your hair
stand on end? Is it the cool,
clammy air below ground,
or the idea that what you 3 2
see has taken five million 4
years to create?
aktun-chen.com 5
w3w.co/merry.
stepped.lures
6
5
Tulum ruins: the ancient Mayan port is a highlight of the tour.
PHOTOS GETTY IMAGES (2) ILLUSTRATION JINDRICH NOVOTNY
w3w.co/inhaled.guarded.phonetic
USA
You could opt to sit back and relax on Mexico’s
beautiful beaches, but exploring the region
is more fun. Destinations include one of the MEXIKO
KUBA CHETUMAL
mysterious Mayan pyramid sites, such as that 7
Mexico City
at Tulum. Or go snorkelling in a cenote – sink-
holes considered sacred in Mayan times – or
journey to the offshore coral reefs. In summary: N
bring more than just a hammock! 30 km
Mercedes 14 Mercedes-Benz November 2018 15 Mercedes
Created to meet the aspirations in your life.
The new bulthaup b Solitaires
Dates Beautiful, enjoyable, important: Experience
the best events between now and February 2019 Mercedes
16–25 November 2018
China calling
New cars, new services, new
accessories: at the international
car show in Guangzhou, China,
exhibitors from around the world
are showing off their products –
and Mercedes-Benz is in
the centre of the action. Various dates
i autoguangzhou.com.cn Snow artists
To make sure black ice is never
a problem again, avoidance
manoeuvres will be practised on
icy roads in the Austrian Alps.
i mbmag.me/drivingaustria
12 December 2018
A little bird told me
Attendees of Social Media Night
at the Mercedes-Benz Museum
will discuss digital trends – in front
of an XXL Twitter wall.
i mbmag.me/museumnight
22–23 February 2019
27–28 November 2018 14–16 February 2019 Freestyler
PHOTOS DAIMLER AG, UNSPLASH/TIM FOSTER, EMILE HOLBA, WILFRIED HÖSL, UNSPLASH/ILINCA ROMAN
A pool of knowledge Melodies on ice California roll? Double backflip?
The Open Mobile Summit in Vast fields of snow, bitter cold, and a concert in an igloo: the ice-cold instruments Some of the best FMX riders
San Francisco is all about at the Ice Music Festival in Finse, Norway are used to create cool music. in the world show their stuff
the best digital strategies. ie icemusicfestivalnorway.no at Night of the Jumps.
i mbmag.me/fmx
i events.incite-group.com/oms
01–24 February 21–23 February 2019
2019 Innovative prospects
Happy birthday Looking for the latest ideas, solutions
The Bauhaus was and prototypes in the tech sector?
founded 100 years ago The Malaysia Technology Expo
and will now be given in Kuala Lumpur is a treasure trove
the praise it deserves at of original approaches. Discover all the possibilities
the Berlin Academy i mte.org.my with bulthaup b Solitaire at www.bulthaup.com
of the Arts. Come and
celebrate the influence of
23–24 February 2019
the avant-garde.
i bauhaus100.de/en Sweet as chocolate
“Good cocoa, better chocolate”:
a motto to savour at the
Chocoa Festival at the Beurs van
Berlage in Amsterdam.
Guests are encouraged to taste
the products!
t!i chocoa.nl
Mercedes 16 Mercedes-BenzImagine Flowing forms, pure surfaces:
Mercedes-Benz Head of Exterior Design
Robert Lesnik’s sketch of the new EQC
The EQC has arrived – the very first fully electric model from
Mercedes-Benz. The new EQ brand’s design has a look of its own,
but is still markedly Mercedes. How did the designers pull it off?
THE DAWN OF A NEW ERA
Mercedes 18 Mercedes-BenzMercedes-AMG Mercedes-Maybach Mercedes-Benz Mercedes-Benz EQ
The front apron of The radiator grille of The classic radiator grille, The face of the company’s
the Mercedes-AMG exudes the most exclusive brand: shown here with the star on new electric brand.
an air of dominance Maybach represents the bonnet. ‘Modern EQ exudes ‘progressive luxury’
and sportiness – pure elegance and opulence. luxury’ from the leading in all of its facets.
‘performance luxury’. In short: ‘ultimate luxury’ premium brand
A
s always, it all starts This classic, analogue approach How did the designers manage and enrich our lives. And realities, there are dozens of rated into every model, and aesthetic in its DNA that is
with a blank sheet of was also taken for the design this balancing act? And how Mercedes-Benz will play a pio- designers at the design offices to illustrate them, the de- governed by this system. “De-
white paper, a pen process of the new EQC. The does the new Mercedes-Benz neering role in shaping the fu- in Sindelfingen alone. Their signers have assigned them sign is an expression of the
(it can’t be too thick) first fully electric SUV from EQ brand fit into the world of ture, with the new brand repre- job is to bring the design philo unique colour codes. The red brands’ soul, our sources of
and a creative mind uninhib- Mercedes-Benz was presented the star? senting a leap of innovation in sophy of ‘sensual purity’ to side represents ‘sensuality’. inspiration and our customers’
ited in its imagination, capable back in September, making There’s a lot of talk these the field. The name EQ stands life – and this goes for EQ too. It brings out the emotion. The feedback,” Daimler AG Chief
of sticking to the design phi- it the first model of the new days about the reinvention of for ‘electric intelligence’, which Sensual purity: the expression blue pole embodies ‘purity’. It Design Officer Gorden Wagener
losophy while also boldly and Mercedes-Benz EQ brand, and the automobile. What that refers comes from the brand values of of contemporary luxury. A lux- lends the design purism and explains. Mercedes-Maybach
The designers confidently pushing it as far as thus the dawn of a new era. to is the technological revolution ‘emotion and intelligence’. Its ury that isn’t to be put on a clarity. While Mercedes-AMG represents ultimate luxury,
Gorden Wagener it will go. Of course, the designers being advanced by a number of design alone reveals the future pedestal, but to be loved as a is at the ‘hot’ end of the spec- while Mercedes-Benz is a
(above), chief design
officer of Daimler AG,
And then the idea is submit- had a lot of typical stylistic el- developments: from the prolifer- integrated into it. As a holistic cherished part of daily life. trum, Mercedes-Maybach and more modern brand of luxury.
and his colleagues’ ted for internal vetting in the ements to draw on: a Mercedes ation of digitally interconnected concept, it is intended to tug at Mercedes-Benz both wander Mercedes-AMG, on the other
design philosophy form of a global competition would be unthinkable without cars to innovative services and the customers’ emotions and Fascinating contrasts between the two poles in their hand, boasts performance
of ‘sensual purity’ for the best designs. The goal the characteristic star. But the sharing offers and the imminent appease their rational side. For the designers, this guid- own unique way. By contrast, luxury, and EQ is paving the
can be found in every is always to come up together EQC is also a completely new reality of autonomous driving. Customers should become fans. ing principle doesn’t just pose the newcomer, Mercedes-Benz way to the future with progres-
Mercedes-Benz
with a design that is character- type of vehicle that employs the And then, of course, there’s And a Mercedes-Benz de- a challenge, it also serves as EQ, will call the ‘cool’ end home sive luxury.
brand – and the
results are often ised by the successful merger latest technological advance- electromobility. signer is not one to shy away an inspiration. A good design – though this is by no means an Progressive luxury? The ef-
quite astonishing. of both clarity and the unex- ments with aesthetic finesse. What we know for sure is from such tasks. Surrounded must be simultaneously hot indication that emotionality will fect, the designers explain, is
pected. After all, the road must And yet for all of the novelty that this type of mobility will by thousands and thousands of and cool, and it must com- be compromised. produced by the marriage of
lead not to a great idea, but to a this vehicle represents, it is still produce less noise pollution, engineers that make technolog- bine emotion and intelligence. Each of the company’s digital and analogue elements
great success. a genuine Mercedes-Benz. be sustainable and intuitive, ical dreams into technological These two poles are incorpo- brands has an unmistakable and the smooth transition
Mercedes 20 Mercedes-Benz November 2018 21 MercedesSix principles
of design
These guidelines
both inspire and
challenge the designers
at Mercedes-Benz:
Unexpected moments
Designing icons and
casting them in a
sensual light! Highly
emotional experiences
and pleasant surprises
create joy in the
unexpected, extra
ordinary and sublime.
Inspiring contrasts
Emotion and intelligence
are the poles between
which designers search
for the harmony in
stimulating contrasts.
Strong proportions
Good design is pre-
dicated on impressive
proportions and
powerfully expressing
harmony and coherence.
Shapes & geometry
Expression of sculptural,
three-dimensional
surfaces: form is
based on clear, basic
geometric principles,
which are perfected
by sensual, sculptural
surfaces.
Significant graphics
Precision, refinement
and high-tech can
be experienced visually.
They interact with
sensual forms in
an exciting way.
Fine and precise details
create accents in the
sensual and sculptural
vehicle bodies.
Natural attraction
The powerful forms
with their corporeal
characteristics as well
as the natural stimuli,
the colours, the moods
and the feel of the
materials create a
natural attraction and
a sensual experience.
The interior of
the EQC as designers
had imagined it
in the first drafts
Mercedes 22 Mercedes-Benz November 2018 23 MercedesThe Vision EQ
Silver Arrow show car,
presented by
Gorden Wagener: a
homage to racing
Nearly there:
a computer rendering
of the new EQC
Sustainable, between intuitive and physical
elements – a feature known
sign process involves combin-
ing and refining the ingredients
become a reality. The new EQ
brand is an entire ecosystem
intuitive as “seamless design” – that into a new, collective seasoning of electromobility-based prod-
extends into the car’s interior. of sorts. This is repeated until ucts, innovations and services.
and quiet: Technologically speaking, the a vehicle like the EQC can, say, It doesn’t just consist of electric
with the atmosphere is cool, yet the syn- register the light of the streets. vehicles, but also wall boxes,
thesis of wholesome, organic Or until a show car like the charging stations and even a
EQ comes shapes and warm materials recent Vision EQ Silver Arrow whole charging infrastructure.
a new type like dark wood and wool create
a sense of comfort. Further-
combines classic forms and ma-
terials with futuristic elements
Are you curious about what
the sketch of the first EQ we
of mobility more, additional innovative ma- with virtuoso-like aplomb – a showed you will look like in
terials and blue accent lighting one-seater that recalls the leg- real life, and what it will be like
convey the brand’s progressive endary Mercedes racing cars to drive it in the near future?
nature. The result is an all-new while also opening up new For a look, turn to page 59,
aesthetic – you could call it an doors for design of the future. where we introduce you to the
“electro-aesthetic”, even if it The EQC launch is scheduled EQC in our ‘Drive’ section.
sounds strange at first. for this coming year. It is the
PHOTOS DAIMLER AG
In order to create this first sign that a future in which
Rüdiger Barth was
electro-aesthetic, the designers electromobility is part of every-
amazed by the Vision
turn to their design philosophy day life is near, and it gives us EQ Silver Arrow, a car
to choose from a wide range of hope that that the vision of au- that shows the EQ
ingredients. Each step of the de- tonomous driving could soon brand’s capabilities.
Mercedes 24 Mercedes-Benz November 2018 25 MercedesEveryone
Everyone
said:
said:
“It’s
“It’s
impossible
impossible
to make
to make
gold
gold
as smooth
as smooth
andand
softsoft
as silk.”
as silk.”
TheThe
Wellendorff
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rope.
rope.
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in: in:
Berlin
Berlin
• Düsseldorf
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• Frankfurt
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Mainz
Mainz
• Stuttgart
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• www.wellendorff.com.
• www.wellendorff.com.Let’s Per Schlingmann, 48, from Sweden,
advises companies in communication,
strategy and change management.
He is also a writer of fiction.
talk
perschlingmann.se
future
The me Convention in Stockholm was a vibrant festival of
tech people, entrepreneurs and artists. We asked a colourful
cast of speakers: What’s your vision for tomorrow?
“I think intuition will be one of the most important
leadership skills for the future. We will have to make
more and more decisions that are more instinct based.
We have to find a way to work with trial and error.
INTERVIEWS: INA BRZOSKA
PHOTOS: SINA GÖRTZ And we could train this skill by doing new things”
Mercedes 28 Mercedes-Benz November 2018 29 MercedesWiny Bernard, 41, is a speaker and the founder
of Deux Creative Agency and runs a digital platform
centred around entrepreneurship, technology,
travel and people. winybernard.com
Thomas Webb, 26, is a magician and
hacker who is best known for his
performances on the show America’s
Got Talent. Today he plays ethical
hacking tricks at exhibitions worldwide.
webb.site
“The word hacking is highly negatively connotated. It’s funny, but
when we talk about hacking, we talk about security. I could easily
hack your social media account or your bank account, but the hack-
nated by machines like in science fiction movies. (Imitating a robot):
‘Go, get your lunch box, use your drugs’. Nobody wants that. We are
individuals and we want to make our own decisions.
“A big challenge for our society is being here,
ing that I do belongs to the ethical side.
If you look at technology in the world today, things are always
But we are in transition. Young kids today know about the guy
who made Flappy Bird. Kids love playing this app, and they know
to be present. We need to learn to be human
working in a way that limit our possibilities. We use stuff but we
don’t understand it. We are hungry for technology but often helpless.
We get more and more dependent on technology but most of us can-
this guy became rich. So they want to learn code. My wish is that
one day everyone knows how to code and can learn it like one learns
a language. Everybody should know how Bluetooth works or a radio-
again, to communicate face to face. The apps
not create it. That means a few people, a few companies dictate and
run the whole digital infrastructure of the landscape. So I think we
wave. Smartphones are used by everybody. Why don’t we know how
they work? The problem is that teachers in school are not familiar
of the future need to help us to get back to
should get more involved in how things work! Because everybody
should be able to change it. I don’t think anybody wants to be domi-
with those topics. That’s why we need younger, fresher minds who
can tell us what the following generations should learn.” where we were. Then we can move forward”
Mercedes 30 Mercedes-Benz November 2018 31 MercedesDavid Stewart, 59, is the founder
and face of Ageist, a media company
whose remit is to reinvent how life is
lived, experienced and understood by
those over 50.
agei.st
Nadja Oertelt, 33, is CEO
and co-founder of Massive
Science, a media company
that gives science a voice.
massivesci.com
Denitsa Simeonova, 26, is the CEO
of the Association of the Bulgarian
Leaders and Entrepreneurs (ABLE).
ablebulgaria.org
“Next year will be the “Science has a big problem: scientists very seldom
speak directly to the public, so the public doesn’t
Denitsa, what drives founders to build a start-up in Sofia?
It’s our spirit. Our ecosystem is not that big. But we have a good
What makes the scene in Sofia so unique?
We have a very strong community. And I think it is very charac first time that there are feel they have the ability to understand scientists’
number of co-working spaces, there are non-governmental organisa-
tions and venture capital funds. Our start-up system is small but very
teristic that many start-ups have a social impact. A typical
example is Jamba, a platform which connects disabled people and more people over 65 than work. My dream is to change this. What if scientists,
engineers and medical researchers could tell
united. Everybody knows each other, and we help each other a lot.
But what is the advantage if you compare Sofia to Tel Aviv,
gives them support finding jobs. Bulgarian founders who have
made money reinvest in Bulgaria. Young people who studied under five. So there has powerful, understandable science stories? We
Berlin or Silicon Valley?
Well, we are 80 per cent cheaper than Berlin (laughs). And we have
abroad are coming back. I believe Bulgaria will one day be well-
known for building companies that combine progress and a good to be a realignment. The could then have a more subtle conversation about
good human capital. In the last years companies used to invest in
Bulgaria for outsourcing jobs in IT or product development. So we
impact on society.
Where does this urge for having social impact come from? whole idea of retirement solving the next century’s problems: climate
change, global poverty and global health. We
have really good experts here. There is a high expertise for example
in life science. An upcoming field is the blockchain technology.
It is in our DNA. We people from south-east Europe are very warm
and communicative. We care for each other, for society. is totally outdated” would make the world a better place – together.”
Mercedes 32 Mercedes-Benz November 2018 33 Mercedes“My vision is that more and more people drive
together in the same car or in collective
services. If just two people drove in one car,
we could minimise the kind of congestion that
is now the biggest barrier for business
growth in Aarhus. We could create a nother
lifestyle with a transportation system that
is connected, so you could easily get from
public transport to shared car, bike or
scooter. This would yield more walkable
space, less noise and less pollution in cities”
Paul Oomen, 35, is a composer searching
the depths of simple sounds. His company
creates spatial sound experiences that
blur the boundaries between the world of
sound as we know it, and a world beyond. Line Gerstrand, 39,
4dsound.net is co-founder of the
Smart Aarhus partnership
and works as Smart
City coordinator in the
city of Aarhus.
smartaarhus.eu
You create something you call “full body music experiences”.
How does that music feel?
evelopment of our spaces as intelligent environments. Sound
d
can be part of a room: it can guide us, create a certain atmosphere,
O P US P E R P E T UA L
4DSound creates sounds that exists in a room. It’s like the fourth provide us with particular information. There will be spaces where
dimension: you can walk through it. It’s a complete spatial environ- you can explore, walk around and hear different things depending A marvelous precision clock
ment of sound that you can interact with. We don’t just listen with on where you are standing in the room. We will not use earphones with seconds pendulum and
our ears. The vibration that exists in space passes through our body, anymore because they are shutting off our senses. perpetual calendar.
too. Our whole body is part of the process of perception. Before we Will that new kind of experience be combined with ME CONVENTION A masterpiece in clock making.
know that we are perceiving something, our body has already been other senses?
Anniversary model
working to create it. That is eventually where it will all lead to. It’s an overarching
That sounds like an inspiring concept – but how are we going concept of an intelligent space which has an awareness of what
The 2018 edition of the me Convention took place in Stockholm. Limited to 60 pieces
Curated in collaboration with SXSW, over 100 thought leaders explored
to listen to music in the future? people are actually doing. In order to choose the right sound for the the future of technology, art and design. More information at:
The spatial experience of sound is very much connected to the right mood in the right situation. me-convention.com
Request a catalogue at:
www.erwinsattler.de
Mercedes 34 Mercedes-Benz November 2018 35 Phone +49(0)89 8955806-0One
man,
one
engine
Michael Kübler has been working
at Mercedes-AMG as an engine
builder for 10 years. It’s more than
just a dream job for him –
it’s what makes his heart race.
We visited him in Affalterbach,
Germany. A close-up
TEXT: JÖRG HEUER
PHOTOS: MYRZIK AND JARISCH
Michael Kübler checks to
make sure the cylinder liner of
a V8 engine isn’t damaged.
November 2018 37 Mercedes“One man, one engine.
Attaching your name
to your work can be
gutsy, and that’s what
I found so appealing”
A peek into the engine
shop in Affalterbach
Seal of quality:
Mercedes-AMG engines
built according to the
‘one man, one engine’
philosophy come with a
hand-signed motor tag.
November 2018 39 Mercedes“My engines The eight-cylinder M177
and those of my engine is almost ready.
It will soon pump life into a
colleagues have Mercedes-AMG 63 model.
soul. That’s what
we build here
in Affalterbach:
engines with soul”
A
MG, Michael Kübler says, is about bench – they have been for the last seven
courage, intensity, character, driv- years. AMG and Pagani, which specialises
ing performance. It’s about know- in limited-run sports cars, have an exclusive
ing what you want and having the cooperation agreement.
will to go after it, and prevailing in the end. “It takes me about two days to finish one
“And, of course, it’s about the best engines of the V12s,” he explains. “And I haven’t
in the world.” received a single complaint yet! That’s good
We shadow the 36-year-old during his news for a perfectionist like myself. I put
shift at the shop in Affalterbach, where a lot of blood and sweat into my engines,
each V8 engine is hand-made by one per- whether they’re V12s or V8s. My engines
son. ‘One man, one engine’ is the philoso- and those of my colleagues have soul. That’s
phy the employees here follow. This means just what we build here in Affalterbach:
that, in a way, the engines produced here engines with soul!”
are unique specimens. They’re technologi-
cal, lightweight masterpieces that unpack Driving forward
an enormous amount of power with maxi- What yoga does for other people in
mum energy efficiency. terms of personal well-being and balance,
And the results are something Kübler engines do for Kübler, he says as he gives
and his colleagues can be proud of: each a tour through the immaculate, high-tech
finished unit is given a tag bearing the sig- facility.
nature of its creator, attesting to the qual- Not only do the engines manufactured
ity of the engine. “I reckon I’ve built over here put some of the “hottest cars in the
4 000 engines,” Kübler reflects. world” on the racetrack: “They’re also what
make my heart race. I’m at my best when
Engines with soul I’m working on engines. Sure, this job has
The Mercedes-AMG engine shop is cur- its routines like any other. But each new
rently producing two high-performance engine is special in its own way. I have the
V8 engines: the petrol-powered M177 twin- same giddy feeling when I do my job today
turbo used in the current 63 models, and that I had back when I first started. Some-
the M178, the beating heart of the GT fam- times I think, ‘This is pretty surreal.’ But
MERCEDES-AMG ENGINES OF ily. Kübler tells us they each weigh around what can I do? It just makes me happy!”
THE NEXT GENERATION only 200 kilogrammes and are made of It’s time for a break. Going by
around 600 different parts, which he puts ‘f1mike28’ on Instagram, Kübler gives his
The current Mercedes-AMG engine together by hand in four to five hours. After 200 000-plus fans and enthusiasts around
highlights are the V8 twin-turbo M177 that, the V8s are ready to be sent to the the globe a glimpse into his world, allow-
and M178 models, both innovative Mercedes-Benz plants where the AMG ing them to become part of the fruits of
eight-cylinders for the 63 and GT mod-
models are built around the world. his labour. He fills his coffee cup from the
els. What makes them so special are
their compact design, low power- The V12 engines that find their way machine and goes outside for some fresh
to-weight ratio, high fuel efficiency and under the hoods of the Pagani super sports air. He says hello to his colleagues as they
that typical AMG engine sound. cars are also put together at Kübler’s pass. They chat a bit, talk shop.
Mercedes 40 Mercedes-Benz“Every completed The engine builder drives
engine is a gift. home after his shift –
in his own Mercedes-AMG,
‘Satisfaction’, of course.
as Mick Jagger
would say”
Michael Kübler
on Instagram:
instagram.com/
f1mike28
It seems as though everyone knows every- in general. After I finally got my driving “I like to imagine that there’s a
Model
body here in the quiet town of Affalterbach. licence, I drove to Affalterbach as often as Mercedes-AMG with one of my engines
Mercedes-AMG
GT family Kübler sips his coffee and bites into a red I could to look at the cars that were here. cruising through San Francisco, another
apple. That’s about all he eats during his There was the SL 55, the SLK 55, the one in southern France, and a third on the
Cylinder arrangement/
shift; he says he hardly goes to the canteen. CLK Black Series, the CLK DTM, and of Nürburgring at full speed. These aren’t wild
number:
V8 or R6 “I don’t get hungry until after work.” course the Formula 1 Safety Cars. I thought, dreams, they’re reality!”
Engine size (ccm): ‘Wow! This is right up my alley!’”
2,999–3,982 A magical allure The young Michael Kübler would Engines in action
Rated output How did he get started at Mercedes-AMG? daydream on his many excursions to Michael Kübler experiences many an emo-
(kW in rpm): “I was born with a passion for AMG headquarters. AMG was his goal. tional moment at his job. And not just at
320/6,100–470/5,500
Top speed:
Mercedes-Benz,” he explains. “In the “My northern star,” he says, and you the weekend, when he and his son watch
285–318 km/h early 1900s, my great-grandfather headed can see the stars in his eyes as he utters the GT3 races and see his engines in action.
(electronically regulated) the engine testing facility in Untertürk- these words. When asked if there’s any one experi-
Fuel consumption heim. My grandfather followed in his What was his first AMG engine? “A V12 ence that sticks out in his mind, he doesn’t
(l/100 km)* footsteps, and my parents both worked at that brimmed over with power.” The most have to think for long.
urban:
15.6–11.7
Daimler, too.” challenging engines? “The GT3 engines “A married couple from Australia STYLISH & FUNCTIONAL
extra-urban: He even completed his apprentice- because there are so many regulations once visited me at the shop. He drove a Discover the ideal companion for your active lifestyle. One that doesn’t settle
11.0–7.7 ship at Mercedes-Benz – in the Engine to observe and measurements to take.” Mercedes-AMG with a V12 engine and had for the ordinary, but that breaks new ground, offers the extraordinary and sur-
combined: 12.5–9.1 Construction unit. Kübler started out What keeps him going? “Every completed bought his wife one with a V8. My name prises you with the unexpected. For maximum comfort and ultimate function,
CO2 emissions working on diesels, and then moved on to engine is a gift. ‘Satisfaction’, as Mick was on both of them, and they just wanted AlphaTauri combines textile technologies developed in-house with a future-
combined (g/km)*:
V6 and V8 models. He took classes in the Jagger would say.” to meet me. That was a great day.” Was he oriented design. The innovative KAAV trench coat for her and the KOOV parka
284–209
evening to obtain further qualification, and But knowing that his and his col- proud? “Very proud. And happy.” for him offer high quality materials, practically packaged. In a few simple steps,
Efficiency class:
D–G then applied at Mercedes-AMG, where he’s leagues’ craftsmanship and dedication they can easily be stowed away and become a space-saving travel companion.
These values may vary de- been for 10 years now. are what allow dream cars to drive safely AlphaTauri – Fits Body and Mind.
pending on the GT model and Our reporter Jörg Heuer has
“One man, one engine. Attaching your and reliably on racetracks and roads
the wheel/tyre combination. long followed the engine builder
name to your work can be gutsy, and that’s around the world, that they’ve built the on Instagram, and he finally
* For more information on
the measurement-procedure,
what I found so appealing,” he explains. perfect engine – that, for him, is the great- got the chance to meet the man:
please see page 8 “AMG just had this magical allure to me est gift of all. “What a thrill!”
Mercedes 42 Mercedes-Benz
WWW.ALPHATAURI.COMToday is the day that could change everything: Susann Hoffmann (left) and Nora-Vanessa Wohlert, the initiators of Female Future Force Day Start today! The first Female Future Force Day sees a gathering in Berlin of women who are determined to change their life – and maybe one day the world. The event is partnered by the She’s Mercedes initiative INTERVIEW: ANNA-LENA KOOPMANN PHOTOS: BRIX & MAAS Mercedes 44 Mercedes-Benz
Y
ou’re one step away from a new founder of Edition F, explaining why she Wirtschaftswoche, expresses her views on Digital Integration – a non-profit digital Those who prefer to get ahead by switch- INFO
you!” This is the optimistic prom- initiated the event. “Real life also involves the topic of neurocapitalism: “Brain hack- school to equip tech-interested newcom- ing jobs hire a photo studio to take profes-
ise emblazoned across a banner at losing your job, the downs as well as the ing and self-optimisation in the age of ers in Germany with programming skills sional job application photos. Or get straight
Female Future Force Day is regarded
the entrance to the event location ups. Encouraging stories and inspiring en- artificial intelligence.” And because the to give them access to the professional to the point: the “House of Careers” invites as a movement for female empower-
Funkhaus Berlin, welcoming visitors to the counters with women who have succeeded festival is intended to fill the minds and world of start-ups and digital industry. visitors to engage with HR managers from ment. Event organiser Edition F runs
first Female Future Force Day. It is a prom- in turning things around are much more hearts of both women and men – despite All of these women talk openly about major corporations. So the inspiring event a media platform “for women as
ise aimed at the 4,000 – predominantly fe- motivating.” its bold name – Michael Kurt (aka the rap- their life models and the turning points in atmosphere may take life in a new direc- equals”. Since 2014, this has provided
a digital base for women “who are
male – guests for whom this day is expected And there is certainly no shortage of mo- per Curse) is on hand with a workshop to their careers. tion after all through new contacts, greater
focused on their career and looking
to be rather special – possibly the day that tivation on Female Future Force Day: more help people find their vision. The artist “This event is extremely important self-confidence and fresh perspectives. for something new, inspiration, people
will change their life. than 130 speakers and coaches offer talks, also offers systemic coaching: “What do I for celebrating and highlighting female The event organisers have also chosen and ideas, professional challenges
“A festival of new prospects. For your seminars and networking opportunities on want? What makes me happy? What does strength,” says Katja Ohly-Nauber, head of another motto: “One day or day one. You and personal advancement”.
career. Your future. And your life.” This is topics such as careers, entrepreneurship, success mean to me?” Marketing at Mercedes-Benz Germany. “It is decide.” The quote is by novelist Paulo editionf.com
the motto of the event initiated by Edition F, personal growth or family. This means that “The day that changed your life” – this unbelievably encouraging to see what other Coelho. It basically means: “Don’t spend too
which provides women with a digital base each visitor can put together their own pro- is the motto of the empowerment talks held women have already achieved, and this long waiting for the right moment. Start
for realising their dream of personal and gramme and, of course, drop by the #Hey- in the #HeyMercedes Lounge, in which makes it easier for us to find the confidence changing your life today.”
professional fulfilment. The aim of the day Mercedes Lounge whenever they can. inspiring women talk about defining mo- to strike out on our own.” Mercedes-Benz is The Female Future Force Day is certainly
is to make sure that no one goes home with- The highlights for many women in- ments that changed the course of their not only supporting the event as a mobility a good start.
out having come that little bit closer to real- clude a talk by Federal Minister of Jus- life. For instance, presenter Hadnet Tesfai, partner with its She’s Mercedes initiative,
ising their dream of self-fulfilment. tice Katarina Barley, who is taking part Melodie Michelberger (PR agent and body but also using the atmospheric outdoor
Anna-Lena Koopmann had a home
“Social media portrays the image of in the panel debate: “Why are there still positivity activist), Steffi Czerny (CEO of stage including coffee bar, rooftop terrace
game: the journalist, who not only The new She’s Mercedes newsletter.
everyone having perfect careers, happy fam- no female DAX 30 CEOs – and what DLD Media GmbH), Sophie Chung (doctor, and pool area to create the perfect setting writes but also makes video films, Once a month. Great authors.
ilies and fantastic dream apartments. But needs to change?” In another talk, Miriam and founder of Qunomedical) or Anne Kjær for the #HeyMercedes roadshow focusing lives in Berlin. She was fascinated by Highly inspirational. Subscribe now:
nobody is perfect,” says Susann Hoffmann, Meckel, publisher of the German magazine Riechert, who initiated the ReDI School of on the new A-Class. Fancy a test drive? the event atmosphere. newsletter.shesmercedes.com
In-depth talks, ideas,
suggestions, some
critical thinking – and
the day ends chilling
out in the Berlin
evening sun (right).
“The most
exciting con-
versations are
with women
who have over-
come setbacks”
Susann Hofmann
(initiator of Female Future Force Day)
Mercedes 46 Mercedes-Benz November 2018 47 MercedesYou can also read
