Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association

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Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
Keys to the Modernisation
                of Digital Ecosystem
                Regulation in Colombia

Copyright © 2016 GSM Association
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA

                         1.
                         PROMOTE
                                                              2.
                                                              LEVEL THE
                                                                                                    3.
                                                                                                    ENHANCE USER
                                                                                                                                          4.
                                                                                                                                         CREATE A SINGLE
                                                                                                                                                                                 5.
                                                                                                                                                                                 REMOVE
                         CONVERGENCE                          PLAYING FIELD                         EXPERIENCE                           CONVERGED                               SECTOR-SPECIFIC
                         AND REMOVE                           IN THE DIGITAL                        BY ENCOURAGING                       REGULATOR                               TAXES TO
                         ARTIFICIAL                           ECOSYSTEM TO                          COMPETITION                          TO ACT ACROSS                           ALLOW GREATER
                         BARRIERS TO                          GIVE USERS THE                        IN QUALITY                           THE DIGITAL                             AFFORDABILITY AND
                         MAXIMISE THE                         SAME LEVEL OF                         OF SERVICE                           ECOSYSTEM                               UNIVERSALISATION
                         BENEFITS                             PROTECTION                                                                                                         OF SERVICE

                         Update the 2009 ICT Law 2009           Regulation should avoid               Regulation of quality                Amending the institutional              To reduce affordability barriers,
RECOMMENDATIONS
FOR A NEW DIGITAL
      FRAMEWORK

                         by incorporating:                    distortions that are artificially     of service must focus on             framework to create a single            the Colombian government could
                                                              harmful for some providers to         creating transparency in the         regulator by merging CRC                remove VAT on mobile handsets
                           The television service.                                                                                                                               and smartphones, similar to the
                                                              the detriment of others.              information available to users,      and ANTV will give rise to a
                          General guidelines for                                                    comparable to and in line with       convergent regulator that can           approach adopted for laptops
                                                                To encourage innovation and                                                                                      and computers.
                         modernising regulation.                                                    international standards and          analyse, regulate and promote
                                                              competition, regulation based
                           A unified body that                                                      the market context.                  the harmonious development                In such a strategic sector for the
                                                              on minimum criteria should
                         understands all aspects of the       be established, with the same           There should be a guarantee        of the entire digital ecosystem.        future development of the country,
                         digital ecosystem. This will allow   conditions for all players.           that new digital ecosystem           Under this premise, such a              taxation on telecommunications
                         for a more holistic overview so                                            services will give users the         regulator must also incorporate         should not distort consumption
                                                                Regulation must ensure that                                              the ANE, which administers              and investment decisions.
                         that regulation can be better                                              same level of protection and
                                                              new digital ecosystem services                                             one of the key resources for
                         aligned with the dynamism of                                               transparency as existing services.                                             Gradually reduce or remove
                                                              give users the same level of                                               providing telecommunications
                         technological changes.                                                                                                                                  certain targeted taxes. Abolishing
                                                              protection and transparency as          Any ex ante regulation of          and broadcasting services.
                                                              existing services.                    quality should be accompanied        ANTV should remain solely as a          consumption tax on voice services
                                                                                                    by studies to assess the cost-       content regulator.                      could connect more than 310,000
                                                                                                    benefit ratio based on real data                                             Colombians to mobile internet.
                                                                                                    and market studies. Using these                                                All the stakeholders in the digital
                                                                                                    studies, the utility to consumers                                            ecosystem should contribute
                                                                                                    can be evaluated when a specific                                             to FONTIC, and use of the fund
                                                                                                    regulation is implemented.                                                   should focus on universalising
                                                                                                                                                                                 internet service.
                                                                                                                                                                                    A rethink of the need for FONTIC
                                                                                                                                                                                 and its purpose is necessary
                                                                                                                                                                                 to ensure it aims to extend ICT
                                                                                                                                                                                 services into unconnected areas,
                                                                                                                                                                                 avoiding asymmetric tax treatment
                                                                                                                                                                                 of those who already meet
                                                                                                                                                                                 their obligations through other
                                                                                                                                                                                 regulations (e.g. through spectrum
                                                                                                                                                                                 licensing conditions).

                           There will be greater choice          Regulation on a level playing        Consumers will have greater          The existence of a single               With a transparent, rational
 BENEFITS
FOR USERS

                         of providers for a single service    field that treats all providers the   transparency to be able to           institution must be reflected in        taxation system, the prices
                         or substitute services, leading      same will encourage competition,      decide which products and            coherent decisions that include the     of services will decrease and
                                                                                                                                         entire ecosystem rather than just
                         to an increase in consumer           generating consumer surplus in        providers best suit them             some elements. It will also maximise    consumption will increase,
                         surplus through lower prices         the form of price, supply, quality,   depending on their needs.            the benefits of convergence by          incorporating more people into
                         and higher quality.                  diversity and innovation.                                                  promoting it and removing artificial    digital services.
                                                                                                                                         barriers.
                                                                                                                                                                                   Tax revenues should not
                                                                                                                                           Decision making will be much          experience major changes,
                                                                                                                                         quicker and easier, responding
                                                                                                                                         appropriately to a sector in constant   because when available revenue
                                                                                                                                         evolution. There will be fewer          increases, consumption also
                                                                                                                                         barriers to entry and operation, and    increases, leading to more revenue
                                                                                                                                         greater diversity in the provision of   from consumption tax.
                                                                                                                                         services, resulting in incentives for
                                                                                                                                         innovation and competition.
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA                                                                                                                                                   REGULATORY MODERNISATION: COLOMBIA

Keys to the Modernisation
of Digital Ecosystem Regulation
in Colombia

                                                                    Application
                                                                       (Information
                                                                       processing)
         User

                                         Device                 Communications              Content
                                                                     (Information           (Information
                                                                   exhange network)           storage)

The technological progress resulting                                   communications) that multiply, almost
from digitisation has generated                                        endlessly, the array of choices to      Future-proof regulation
tremendous benefits for consumers                                      satisfy consumer needs.                 Colombia has a modern legal and                                           The fast-paced dynamism of the digital
around the world. Primarily leveraged                                                                          regulatory framework. It was one of                                       ecosystem complicates the task of
by mobile, access to digital content is                            2. Economies of scale and scope:            the first countries in Latin America to                                   establishing rules capable of maintaining
becoming universal, with more than                                    The ubiquity of the internet allows      incorporate the concept of converging                                     their validity for any length of time. It
three billion people connecting through                               increasingly better services to be       telecommunications and IT technologies.                                   is evident in Colombia that stringent
mobile devices every day. Colombia                                    made available to companies and          But nearly 10 years have passed since                                     regulation can distort the market and
has 52 million mobile connections and                                 users at constantly falling prices, or   this legislation was originally conceived,                                affect the emergence of new products
almost 13 million unique mobile internet                              even free of charge.                     in a different technological context from                                 and services. We are currently seeing
users, indicating that access is starting                                                                      today. To stay ahead internationally,                                     two very specific harmful outcomes of
to penetrate lower income levels.                                  3. Dynamism: The constant evolution         legislators should consider updating                                      some regulatory policies included in the
                                                                      of the digital ecosystem means that      and future-proofing the legal framework                                   2009 ICT Law:
Three key characteristics of the                                      both new and existing companies          to ensure it captures all aspects of
new digital ecosystem are driving                                     have powerful incentives to invest       technological convergence. The aim                                        • Regulatory discrimination: There is
this progress1:                                                       and innovate, and therefore to create    should be to create clear benefits for                                      a clear, notable difference in the way
                                                                      new products that satisfy user needs     citizens and companies, who constantly                                      different sectors currently providing
1. Modularity: Digital products                                       more efficiently (cheaper and/or         demand more and better connectivity.                                        similar or even identical services
   and services are made up of a                                      better products). At the same time it                                                                                are regulated2. This is the case of
   combination of complementary inputs                                generates more competition as a result                                                                               traditional (voice and text) versus IP
   (applications, content, devices and                                of entry into neighbouring markets.                                                                                  communication services.

1
 For more information, see “A New Regulatory Framework for the Digital Ecosystem”                              2
                                                                                                                 For more information, see “Competition Policy in the Digital Age” and
http://www.gsma.com/publicpolicy/new-regulatory-framework                                                      “Resetting competition policy frameworks for the digital ecosystem”

4                                                                                                                                                                                                                                    5
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA

                                                                                                                                                                                CONVERGENCE:
                                                                                                                                                         KEYS TO THE MODERNISATION OF DIGITAL
                                                                                                                                                          ECOSYSTEM REGULATION IN COLOMBIA
    • Static regulation in a dynamic market:                                competition in the digital ecosystem
      Today the regulatory framework                                        means that legacy regulation no longer
      of most countries in the region,                                      achieves the objective it was created
      including Colombia, is prescriptive                                   for. In other cases, such as privacy                                                                       Maximise the benefits
      or ex ante, as it lays down the rules
      under which companies will operate,
                                                                            and cyber security, a new regulatory
                                                                            framework needs to be developed.
                                                                                                                                                                                    of convergence by removing
      similar to the 2003 European Union                                                                                                                                                 artificial barriers
      guidelines3 (ex ante determination of                             These principles must not be confused
      relevant markets). However, the EU                                with a lack of regulation. The aim is
                                                                                                                                                                                                1
      Recommendation has been revised                                   to have a minimum of general ex-ante
      and updated, leaving only four                                    principles complemented by ex-post
      wholesale markets susceptible to                                  regulation to allow intervention when
      this type of regulation.                                          necessary, to protect user rights,
                                                                        competition and data privacy.
To keep pace with the growth of
the digital ecosystem and maximise                                      The new regulatory framework to
the socioeconomic benefits of this                                      emerge from this will be technology-
vibrant industry, we believe that                                       and market-neutral. It will be cost-
Colombia should move towards                                            effective, as it will aim to achieve public
“future-proof” regulation based on                                      policy goals at the lowest possible
three specific principles:                                              cost. It must also be flexible, because it                                   5                                                                                     2
                                                                        will keep pace with technological and
    1. Functionality-based regulation:                                  market innovation while preserving and
      Design the regulatory framework                                   enhancing regulators' ability to achieve                                                           Optimisation
      to achieve the objectives pursued                                 their objectives. Most importantly, this                                                                                      User rights
                                                                                                                                                                           of innovation
      in the most efficient way, without                                new framework will allow consumers to                                                                                        and benefits
      regard to industry structure,                                     use digital tools and be protected by                                                                   and
      technologies or legacy regulatory                                 regulation that is tailored to their needs                                                         investments
      regimes, incorporating all elements                               and maximises the benefits of access to
      of the digital ecosystem.                                         the digital ecosystem.                                               Remove sector-specific                                                            Level the playing field
                                                                                                                                              taxes to allow greater                        MAIN
                                                                                                                                                                                         OBJECTIVES
                                                                                                                                                                                                                              in the digital ecosystem
    2. Dynamic regulation: The dynamism
     of this type of market means that                                                                                                           affordability and                                                             to give users the same
     regulation must have general                                                                                                               universalisation of                                    Data and                  level of protection
     principles, be flexible and not hinder
                                                                                                                                                      service               Competitive
     the emergence of new services.                                                                                                                                                                  information
                                                                                                                                                                            environment
                                                                                                                                                                                                      protection
    3. Bottom-up regulation: In some cases
     regulation may need to be rethought
     from the ground up so the legacy of
     outdated rules does not continue to
     adversely affect users. In many cases,

                                                                                                                                                                       4                                                  3
3
 See “Commission Recommendation of 11 February 2003 on relevant product and service markets within the electronic communications
sector susceptible to ex ante regulation in accordance with Directive 2002/21/EC of the European Parliament and of the Council on a common
regulatory framework for electronic communication networks and services”.
                                                                                                                                                       Create a single converged                                  Enhance user experience
6
                                                                                                                                                      regulator to act across the                                by encouraging competition
                                                                                                                                                           digital ecosystem                                         in quality of service
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA                                                                                                                                            REGULATORY MODERNISATION: COLOMBIA

PUBLIC POLICY RECOMMENDATION

      1                 Promote convergence and
                        remove artificial barriers to
                        maximise the benefits
                                                                                                                      CONTENT
                                                                                                                      RIGHTS

                                                                                                                     Premium
                                                                                                                     (video, sport,
                                                                                                                     music, publishing,
                                                                                                                     gaming, etc.)

                                                                                                                     Made for digital
                                                                                                                     (professional
                                                                                                                                             ONLINE
                                                                                                                                             SERVICES

                                                                                                                                          E-retail
                                                                                                                                          E-travel
                                                                                                                                          Video
                                                                                                                                          Music Publishing
                                                                                                                                          Gaming
                                                                                                                                                               TECHNOLOGY
                                                                                                                                                               AND SERVICES

                                                                                                                                                             Design
                                                                                                                                                             and hosting
                                                                                                                                                             Payment platforms
                                                                                                                                                             M2M platforms
                                                                                                                                                             Advertising
                                                                                                                                                                                    CONNECTIVITY

                                                                                                                                                                                  Mobile access
                                                                                                                                                                                  Fixed access
                                                                                                                                                                                  Satellite
                                                                                                                                                                                                    USER
                                                                                                                                                                                                    INTERFACE

                                                                                                                                                                                                   Hardware /
                                                                                                                                                                                                   devices
                                                                                                                                                                                                   Software /
                                                                                                                                                                                                   systems
                                                                                                                                                                                                                     USER

                                                                                                                                          Gambling           Internet analytics
Digital services are inherently                                       In Colombia, the ICT Law (1341/2009)           content, user-       Social and         Managed
convergent. One of the main objectives                                covers several links of the digital            generated
                                                                                                                     content)             community          bandwidth
of any change to the current framework                                ecosystem chain, including audio                                    Communications     and content
is to acknowledge the advent of a                                     broadcasting. However, television                                   Search
                                                                                                                                          Information and
                                                                                                                                                             delivery                                           INTERNET
convergent market in which the only                                   services are still governed by legacy                                                                                                       VALUE
                                                                                                                                          reference
limitation for providing services using                               regulation. In relation to content,
a particular type of network should be                                services and applications, this law
                                                                                                                                          Cloud services                                                          CHAIN
                                                                                                                                          Other e-services
technology, rather than prescriptive                                  guarantees access to networks but
regulation. If more services can be                                   is unclear about the provision of
delivered through a single technology,                                OTT services, which compete with
supply and competition will increase,                                 traditional ICT and television services.
generating greater benefits for
consumers in terms of diversity, quality
and price. From the point of view of
the service provider, a more effectively                              Principles of
used network will mean achieving lower                                regulatory modernisation
unit costs and a more intensive use of                                                                                  Public policy                                                                 BENEFITS
capital, with a corresponding rise
in productivity.
                                                                      Technological neutrality is essential             recommendations                                                               FOR USERS
                                                                      to achieve regulatory modernisation
                                                                      capable of encouraging innovation                Update the 2009 ICT Law
The convergence of services typically                                 and investment. It is becoming less              2009 by incorporating:
regarded as telecommunications                                        easy to justify giving different legal                                                                           There will be greater choice
                                                                                                                       • The television service.
(voice, messages, data) has occurred                                  treatment to sectors and services                                                                                of providers for a single service
gradually, without a technological                                                                                     • General guidelines for
                                                                      which, as far as users are concerned,            modernising regulation.                                         or substitute services, leading
barrier. In this respect, Colombia is                                 are increasingly similar.                                                                                        to an increase in consumer
                                                                                                                       • A unified body that understands all
one of the countries that have allowed                                                                                 aspects of the digital ecosystem. This will                     surplus through lower prices
convergence of traditional services                                   A prescriptive rule applied ex ante              allow for a more holistic overview so that                      and higher quality.
and unrestricted entry of companies                                   endangers dynamic, flexible regulation           regulation can be better aligned with the
offering over the top (OTT) services.                                 capable of adjusting to the changes of a         dynamism of technological changes.
                                                                      rapidly evolving market. The regulatory
                                                                      framework must reduce asymmetries
                                                                      between digital services, allowing
                                                                      for an ecosystem in which the value
                                                                      chain can grow4, segments are more
                                                                      interdependent, and where regulation
                                                                      should keep pace with the harmonious
                                                                      development of the ecosystem rather
                                                                      than limiting its evolution.

4
    For more information, see The Internet Value Chain, GSMA http://www.gsma.com/publicpolicy/internet-value-chain

8                                                                                                                                                                                                                           9
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA                                                                                                                                REGULATORY MODERNISATION: COLOMBIA

PUBLIC POLICY RECOMMENDATION

     2
                                                                                                                    EXAMPLES OF REGULATORY DISCRIMINATION
                                                                                          ISSUE            APPLICATIONS                COMMUNICATIONS                          CONTENT                               DEVICES

               Level the playing field in the                                            Consumer
                                                                                         Protection
                                                                                                           General CP law              Specific regulation: portability,
                                                                                                                                       opt-in services, specific consumer
                                                                                                                                                                               Age-related, violence, sex;
                                                                                                                                                                               otherwise general CP law
                                                                                                                                                                                                                     General
                                                                                                                                                                                                                     CP law

               digital ecosystem to give users
                                                                                                                                       protection offices

                                                                                         Competition       General                     Industry specific obligations and       Compulsory licensing for              General
                                                                                                           competition law             regulatory institutions                 some content; otherwise               competition law

               the same level of protection
                                                                                         Enforcement
                                                                                                                                       Asymmetric access regulation to         general competition law
                                                                                         and
                                                                                                                                       SMP operators                           Restrictions on
                                                                                         Economic                                      Retail price regulation and tariffing   advertising time
                                                                                         Regulation                                                                            Restrictions on foreign
                                                                                                                                                                               ownership
Users consume communications services        Asymmetries can push up the prices
because of the utility they generate         of services only for some providers, e.g.   Intellectual      General IP/                 General IP law                          Mandated licensing of                 General IP law
for them, regardless of the providing        locally provided services versus services   Property          competition law                                                     some content                          Mandated licensing
                                                                                                                                                                               Specific regulation of IP             for IP included in
network. Most services that consumers        imported through the network, because                                                                                             rights management                     some standards
perceive to be the same are provided by      the network crosses geographical                                                                                                                                        Compulsory levies
different networks and providers. From       borders unhindered. Obvious examples                                                                                                                                    to content right
                                                                                                                                                                                                                     owners
the user's point of view they are equal      of asymmetries include taxation on the
services, or perfect substitutes.            service and the profit, social security
                                             and labour charges and, very                Privacy           General                     Industry specific regulation            Specific regulation (e.g.             General privacy
However, from a regulatory perspective,      significantly because of their direct       and Data          privacy regulation          (e.g. “CPNI”); license conditions       images of minors; “right to           regulation
                                                                                                                                                                               be forgotten”)
services are not treated the same. The       impact on the total cost of mobile,         Protection
quality of a single service can be subject   sector-specific taxes and contributions
                                                                                         Resource          None                        Regulated allocation of spectrum,       Regulated allocation of               None
to different rules depending on who the      to universal service funds.                 Management                                    numbering and access to property        spectrum for broadcasters
provider is and which network provides                                                                                                 (rights of way), regulation of
                                                                                                                                       technology transitions
it (e.g. traditional voice services versus
voice over IP). The situation is similar     Principles of                               Security          Data requests by            Legal interception of communications State secrets                            Little or no
with licensing, reporting requirements       regulatory modernisation                                      authorities                 Retention of call data records
                                                                                                                                       Interoperability with military networks
                                                                                                                                                                               regulation                            regulation
                                                                                                                                                                                                                     Current battle
and collaboration with the legal system.                                                                                                                                                                             over encryption
                                             Under the principle that regulation         Taxes             Sales tax with potential    Sales tax                               Sales tax                             Little or no
                                             must be functionality-based, it should                        for jurisdiction shopping   Spectrum charges                        Levies to fund local                  regulation
In Colombia there is currently no                                                                                                      Sector specific taxes                   production and public                 Current battle
                                             be independent of the structure of the                                                    Luxury taxes                            television                            over encryption
difference in the regulatory treatment of    sector and technologically agnostic.
services provided by internet companies      The rules should not vary depending on
and traditional telecommunications and                                                   Universal Access/ No regulation.              Obligation to provide basic set of     Included as license                    No regulation
                                             who the provider is, which technology       Universal Service No obligations to           services at affordable prices and wide obligation for broadcasters.
television companies. A new regulatory       is used or the physical location of                           contribute to funds         coverage (“carrier of last resort”)    No obligations for others
framework should ensure that all                                                                                                       Contribution by telcos to universal
                                             the technology. What matters is the                                                       service fund. Included as license
companies, regardless of the technology      service users receive, which for them                                                     obligation for mobile operators
they use to provide the service, satisfy     is equivalent; having more providers
                                                                                                                                                                                                           SOURCE: NERA ECONOMIC CONSULTING

the same level of user protection and        means there will be more choices in
have equivalent tax burdens. The             terms of quality and price.
government should use schemes for
cooperation and information exchange                                                         Public policy recommendations                                                                            BENEFITS
with other countries to ensure                                                                                                                                                                        FOR USERS
regulation compliance, regardless                                                          • Regulation should avoid                 be established, with
of the home jurisdiction of the                                                              distortions that are                    the same conditions                            Regulation on a level playing
                                                                                             artificially harmful for                for all players.                               field that treats all providers
service provider.                                                                            some providers to the                 • Regulation must ensure                         the same will encourage
                                                                                             detriment of others.                    that new digital ecosystem                     competition, generating
                                                                                           • To encourage innovation                 services give users the
                                                                                             and competition,                        same level of protection                       consumer surplus in the
                                                                                             regulation based on                     and transparency as                            form of price, supply, quality,
                                                                                             minimum criteria should                 existing services.                             diversity and innovation.

10                                                                                                                                                                                                                                            11
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA                                                                                                                                           REGULATORY MODERNISATION: COLOMBIA

PUBLIC POLICY RECOMMENDATION

     3                    Enhance user experience
                          by encouraging competition
                          in quality of service                                                                                    Indiscriminate
                                                                                                                                   use of jammers
                                                                                                                                                                  The number of users varies
                                                                                                                                                                       from cell to cell

                                                                                                                                                                                                  People move about, traffic
                                                                                                                                                                                                   varies, accidents happen,
Quality of service is a very broad, difficult
to define concept5. Telecommunications                                 Principles of                                               and amplifiers
                                                                                                                                                                                                  congestion occurs, protests
                                                                                                                                                                                                   take place, groups gather,
service providers combine quality of                                   regulatory modernisation                                                                                                       events are held, etc.

service parameters to meet their specific
requirements. By differentiating their                                 Legacy regulation persists in the dynamic
products and services and tailoring them                               digital market, for example setting blanket                                                    FACTORS
to all types of users, they ensure user                                standards of service quality for mobile               The distance                            AFFECTING                                    In a single cell the
satisfaction. Competition based on quality
of service is therefore a key differentiator
                                                                       networks. A modern regulatory framework         between the terminal and                       QUALITY                                   number of users varies
                                                                       must recognise that network performance         the antenna varies when                                                                  depending on the time
in the competitive marketplace.                                        expectations change according to the               users are in motion                                                                         and the day
                                                                       needs and circumstances of each user
To have quality services, it is first of all                           (i.e. a single user can have different
necessary to ensure there are no barriers                              needs depending on whether they are
to two basic inputs: spectrum availability                             travelling, working, at home, or consuming
and favourable conditions for infrastructure                           entertainment).                                                   Obstacles between                                         The consumption
deployment. It is also essential to consider                                                                                           terminals and antenna,                                     pattern in each cell
that factors beyond the network directly                               Absolute parameters of quality that do                         whether fixed (buildings)                                   varies significantly
affect user experience and therefore the                               not evolve with the market or adapt to                           or moving (vehicles)                                          throughout
perception of quality. These can include                                                                                                                                                                the day
                                                                       specific conditions of place, time and
anything from the number of users in a cell                            space can become obsolete, irrelevant or                                                           Weather,
to traffic jams, public protests, the distance                         even onerous, without generating tangible                                                        especially rain
between the terminal and the antenna,                                  benefits. It must be ensured that users have
jammers and the weather.                                               the best possible quality and the same
                                                                       protection and rights for similar services.
In Colombia quality of service is governed                             This means shifting to an approach
by Communications Regulation Commission                                based on customer perception, reducing
(CRC) Resolution 3067 (Quality Indicators                              indicators and granularity, and promoting
                                                                                                                           Public policy recommendations
for Telecommunications Services and                                    self-regulation schemes that include
other provisions) and later additions and                              voluntary publishing of surveys. It will also
                                                                                                                         • Regulation of quality
                                                                                                                           of service must focus
                                                                                                                                                                of protection
                                                                                                                                                                and transparency as                BENEFITS
amendments (CRC Resolutions 3503/2011
and 4000/2012). These provide details
                                                                       be necessary to review the monitoring
                                                                       and control scheme so that fines can be
                                                                                                                           on creating transparency
                                                                                                                           in the information
                                                                                                                                                                existing services.                 FOR USERS
                                                                                                                                                              • Any ex ante regulation
of indicators and the measurement                                      reinvested by companies.                            available to users,                  of quality should be
methodology applicable to each service,                                                                                    comparable to and in                 accompanied by studies
                                                                                                                           line with international                                                 Consumers will have
including municipalities for which statistics                                                                                                                   to assess the cost-benefit
                                                                                                                                                                                                   greater transparency
                                                                                                                           standards and the                    ratio based on real data
must be reported. In the last few years the                                                                                market context.                                                         to be able to decide
Colombian government has maintained a                                                                                                                           and market studies. Using
                                                                                                                         • There should be a                    these studies, the utility         which products and
strongly sanctions-based regime in relation                                                                                guarantee that new digital           to consumers can be                providers best suit
to quality of service. This approach could                                                                                 ecosystem services will              evaluated when a specific          them depending on
have unwanted consequences such as                                                                                         give users the same level            regulation is implemented.         their needs.
discouraging innovation, distorting the
market, reducing supply and lowering efficy
and competition.

5
    For more information about Quality of Service, see visitar http://www.gsma.com/latinamerica/qos

12                                                                                                                                                                                                                                       13
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA                                                                                                                                    REGULATORY MODERNISATION: COLOMBIA

PUBLIC POLICY RECOMMENDATION

    4                  Create a single converged
                       regulator to act across the
                       digital ecosystem
Convergence has brought competition not
only from new providers with or without                            Principles of
their own network, but also from the entry
of companies that cross the boundaries
                                                                   regulatory modernisation
between traditional telecommunications and                         Different institutions have different
television services.                                               objectives and functions. Under the
                                                                   principle of functionality-based regulation
Colombia has several bodies that                                   incorporating all the elements of the
regulate activities of the Information and                         digital ecosystem, consideration should
Communications Technology sector. The                              be given to changing the number of
Communications Regulation Commission                               regulatory bodies in Colombia. This will
(CRC), attached to the Ministry of                                 reflect the regulatory needs demanded by
Information and Communications Technology                          a convergent ecosystem in which ex post
(MinTIC), watches over the healthy                                 regulation predominates over ex
development of the sector and regulates                            ante regulation.
the activities of the economic agents that
provide telecommunications services. The                           This recommendation is line with the
National Spectrum Agency (ANE), also part                          OECD Review of telecommunication
of the MinTIC, plans, allocates, monitors                          policy and regulation in Colombia6, which
and controls radio spectrum. The National
Television Agency (ANTV), an independent
                                                                   suggests that an independent converged                          Public policy                              BENEFITS
body, is responsible for monitoring access to
                                                                   regulator “(…) would be better placed to
                                                                   assess the implications of video content                        recommendations                            FOR USERS
television, ensuring information pluralism and                     and bundles in the competition dynamics
impartiality, and competition and efficiency                       of these markets”. The OECD outlines                           • Amending the institutional
in providing service. The Superintendence                          its arguments in favour of regulation                            framework to create a single   The existence of a single institution must be
of Industry and Commerce (SIC) monitors                                                                                             regulator by merging CRC
                                                                   of telecommunications markets by                                 and ANTV will give rise to     reflected in coherent decisions that include
competition, consumer protection, industrial                       independent regulatory bodies which,                                                            the entire ecosystem rather than just some
                                                                                                                                    a convergent regulator that
property and personal data protection.                             “if well designed, should enable a clear                         can analyse, regulate and      elements. It will also maximise the benefits
                                                                   separation between industrial policy and                         promote the harmonious         of convergence by promoting it and
The involvement of several bodies in                               sector and competition regulation, and                           development of the             removing artificial barriers.
developing public policy for digital services                      reduce exposure to political drivers in any                      entire digital ecosystem.
(CRC, MInTIC, ANE, ANTV, SIC) can lead                                                                                              Under this premise, such
                                                                   regulatory action”7.                                             a regulator must also          Decision making will be much quicker
to asymmetric regulations that do little                                                                                                                           and easier, responding appropriately to
                                                                                                                                    incorporate the ANE, which
to create legal certainty and generate                                                                                              administers one of the key     a sector in constant evolution. There will
inefficiency in decision making.                                                                                                    resources for providing        be fewer barriers to entry and operation,
                                                                                                                                    telecommunications and         and greater diversity in the provision
                                                                                                                                    broadcasting services. ANTV
                                                                                                                                    should remain solely as a      of services, resulting in incentives for
                                                                                                                                    content regulator.             innovation and competition.

6
  OECD Review of Telecommunication Policy and Regulation in Colombia” http://www.oecd-ilibrary.org/science-and-technology/oecd-
review-of-telecommunication-policy-and-regulation-in-colombia_9789264208131-en, OECD 2014, p. 146
7
  “OECD Review of Telecommunication Policy and Regulation in Colombia”, OECD 2014, p. 143

14                                                                                                                                                                                                                 15
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
REGULATORY MODERNISATION: COLOMBIA                                                                                                                                                                REGULATORY MODERNISATION: COLOMBIA

PUBLIC POLICY RECOMMENDATION

    5
                                                                                                                                                IMPACT OF REFORM ON SECTOR-SPECIFIC TAXES BY 202110:

                       Remove sector-specific taxes
                       to allow greater affordability and                                                                                 TOTAL MOBILE             MOBILE               NEW SITES                 GDP         EMPLOYMENT       TOTAL

                       universalisation of service                                                                                        CONNECTIONS*           BROADBAND
                                                                                                                                                                CONNECTIONS*
                                                                                                                                                                                       / UPGRADED
                                                                                                                                                                                           SITES
                                                                                                                                                                                                                                           TAX REVENUES

                                                                                                                    Removing the
                                                                                                                    Consumption
Telecommunications are a necessity, not                             “Broadband should be made increasingly          Tax on                  +440,000              +312,000               100/170             +US$ 1,400         +1,200       +US$ 100
a luxury. High taxes have been proven to                            accessible and affordable to people living      Voice Usage                                                                                million                        million
result in higher prices for users. A higher                         in rural and remote areas […] Sectoral
tax burden increases the price of services,                         over-taxation should be avoided and public
leading in turn to lower consumption and                            authorities can also establish incentives and
                                                                                                                    Removing
exclusion of those at the bottom of the                             finance networks when markets alone are         the FONTIC^             +250,000               +178,000              340/590              +US$ 900          +2,700       +US$ 119
income pyramid.                                                     unable to meet the demand”.                     contribution
                                                                                                                                                                                                               million                        million

Digital inclusion is a development goal                             A complete rethink is necessary of the
of most countries, to the extent that the                           purpose and reach of revenue collection         * ADDITIONAL CUMULATIVE EFFECT OVER 2016-2020, OTHERWISE FIGURES SHOW ADDITIONAL EFFECT IN 2021;
right to internet access is recognised                              through the ICT Fund (FONTIC), because          ^ FONTIC: FUND FOR INFORMATION AND COMMUNICATION TECHNOLOGIES

as a human right. If digital services are                           these days obligations to reach remote
drivers of inclusion, development and                               areas, at least as far as mobile services are
productivity, they should have better                               concerned, are met through the coverage
tax treatment. The government should                                requirements of spectrum licensing.
implement support policies, such as a                               Further taxation on mobile services would              Public policy recommendations
more balanced tax structure, so that the                            make no sense, unless contribution to the
mobile industry can develop and deliver                             fund is removed for these circumstances
                                                                                                                          • To reduce affordability
                                                                                                                            barriers, the Colombian
                                                                                                                                                                      connect more than
                                                                                                                                                                      310,000 Colombians to
                                                                                                                                                                                                                        BENEFITS
the benefits of digital inclusion8.                                 or the extent and use of the fund are
                                                                    redefined to take all digital service
                                                                                                                            government could                          mobile internet.                                  FOR USERS
                                                                                                                            remove VAT on                           • All the stakeholders in the
Mobile operators in Colombia paid                                   providers into account.                                 mobile handsets and                       digital ecosystem should
more than USD 1.36 billion in taxes and                                                                                     smartphones, similar                      contribute to FONTIC, and
                                                                                                                            to the approach                                                                            With a transparent, rational
regulatory fees to the government in 2014,
more than 26% of their revenue. Of the                              Principles of                                           adopted for laptops and
                                                                                                                            computers.
                                                                                                                                                                      use of the fund should
                                                                                                                                                                      focus on universalising                          taxation system, the prices
                                                                                                                                                                                                                       of services will decrease and
total amount paid, 37% was for sector                               regulatory modernisation                              • In such a strategic
                                                                                                                                                                      internet service.
                                                                                                                                                                    • A rethink of the need                            consumption will increase,
specific taxes (Colombia is the country                                                                                     sector for the future                     for FONTIC and its                               incorporating more people
with the second highest proportion                                  The diversity of fees and taxes on                      development of the                        purpose is necessary                             into digital services.
of specific taxes in Latin America).                                telecommunications gives rise to two                    country, taxation on                      to ensure it aims to
Mobile operators also have to pay other                                                                                     telecommunications                        extend ICT services
                                                                    central issues: (i) the inconsistency                   should not distort                                                                         Tax revenues should
regulatory fees, such as the regulatory                             between the public goal stating that                                                              into unconnected areas,
                                                                                                                            consumption and                           avoiding asymmetric                              not experience major
commission fee and fees for the use of                              ICT must be considered a fundamental                    investment decisions.                     tax treatment of those                           changes, because when
spectrum, intended to cover the costs of                            right and actions that make delivering                • Gradually reduce or                       who already meet their                           available revenue increases,
spectrum management.                                                this technology more expensive, thus                    remove certain targeted                   obligations through                              consumption also increases,
                                                                    reducing its affordability, acquisition and             taxes. Abolishing                         other regulations (e.g.                          leading to more revenue
The new digital ecosystem poses a complex                           use; (ii) because taxes affect the entire               consumption tax on                        through spectrum
                                                                                                                            voice services could                      licensing conditions).                           from consumption tax.
tax treatment of corporate income, creating                         range of services differently, the notion of
a need for regional and international                               technological neutrality and agnosticism
dialogue to determine where certain                                 is lost, creating distortions and allowing a
services provided to a country's inhabitants                        choice, through taxation, of winning and
should be taxed. According to the OECD9:                            losing companies.

8
  For more information about the impact of taxes on mobile affordability, see                                       10
                                                                                                                         http://www.gsma.com/latinamerica/wp-content/uploads/2016/10/Taxation-ColombiaPager_ENG.pdf
http://www.gsma.com/latinamerica/connected-society
9
  http://www.oecd.org/internet/broadband-policies-for-latin-america-and-the-caribbean-9789264251823-en.htm

                                                                                                                                                                                                                                                          17
Keys to the Modernisation of Digital Ecosystem Regulation in Colombia - Copyright 2016 GSM Association
OTHER STUDIES PUBLISHED

                      RESETTING COMPETITION POLICY
                      FRAMEWORKS FOR THE DIGITAL ECOSYSTEM
                      This global study on the effectiveness of competition policy provides a detailed
                      analysis of the principles and processes that govern today’s digital markets, and    About the GSMA
                      argues that authorities should update their competition frameworks to ensure
                      long-term sustainable competition and encourage innovation.
                                                                                                           The GSMA represents the interests of mobile
                      To read more, click here
                                                                                                           operators worldwide, uniting nearly 800
                                                                                                           operators with almost 300 companies in the
                                                                                                           broader mobile ecosystem, including handset
                      A NEW REGULATORY FRAMEWORK FOR THE DIGITAL ECOSYSTEM                                 and device makers, software companies,
                      “The objective of this study is to describe the competitive dynamics of the          equipment providers and internet companies,
                      digital ecosystem as they relate to public policy in general and regulation in       as well as organisations in adjacent industry
                      particular. It also describes why these changes challenge existing regulatory        sectors. The GSMA also produces industry-
                      frameworks that require reforms for modernisation.”
                                                                                                           leading events such as Mobile World Congress,
                      To read more, click here
                                                                                                           Mobile World Congress Shanghai, Mobile
                                                                                                           World Congress Americas and the Mobile 360
                      THE INTERNET VALUE CHAIN                                                             Series of conferences.
                      This report examines the market structure, economic drivers and financial
                      performance of the global internet economy and its respective segments.              For more information, please visit the GSMA
                      Prepared by A.T. Kearney for the GSMA, the report assesses how the                   corporate website at www.gsma.com.
                      internet ecosystem has developed, the impact on mobile network operators             Follow the GSMA on Twitter: @GSMA.
                      and how market positions have shifted.
                      To read more, click here

                      COMPETITION POLICY IN THE DIGITAL AGE
                      “This handbook is part of the GSMA’s efforts to promote a constructive
                      understanding of the competitive forces that shape the digital age, and the
                      way that growing digitisation challenges existing categories in competition
                      law and regulation. The focus is to show the move away from traditional
                      telecommunications markets to the reality of closely interacting stakeholders
                      in the internet value chain and how this impacts competition policy.”
                      To read more, click here

                      SPECTRUM IN LATIN AMERICA
                      “Over the last six years, mobile operators in Latin America have invested more
                      than USD $11.2 billion in the acquisition of new spectrum. To date, the average
                      allocated spectrum per country in the region is 311 MHz, 40% more than in 2012...”
                      To read more, click here

                      MOBILE QUALITY OF SERVICE
                      “Mobile quality of service does not depend solely on the number of antennas
                      installed. Unlike fixed networks, several factors affect network performance…”
                      To read more, click here

                      DIGITAL INCLUSION AND MOBILE SECTOR TAXATION
                      “One of the key barriers to affordability is the high taxation of mobile services.
                      The GSMA has commissioned Deloitte to prepare a series of analytical studies
                      on the tax situation in countries across the region...”
                      To read more, click here

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         please visit www.gsmala.com

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