KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland

 
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KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE

THE ECONOMIC IMPACT
OF BREEDING AND
RACING IN YOUR COUNTY
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
CONTENTS
FOREWORD                        04

REGIONAL ANALYSIS               06

THE ECONOMIC IMPACT             15
OF ONE RACEHORSE

ECONOMIC IMPACT OF              17
BREEDING AND RACING
IN IRELAND

SUCCESS OF IRISH                20
BREEDING AND RACING

REPORT PREPARATION              22
METHODOLOGY AND
LIMITATIONS

2     HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE                                                         DONEGAL

                                                                                     TYRONE
                                                                                              DERRY

                                                                                                               ANTRIM

                                                                         FERMANAGH
                                                                                                  ARMAGH           DOWN

REGIONAL SUMMARY                                     SLIGO
                                                                                          MONAGHAN

                                                                     LEITRIM
4,735   Direct, indirect                                                           CAVAN
        and secondary              MAYO
                                                                                                           LOUTH
        employment                                       ROSCOMMON
                                                                        LONGFORD

229,682 Attendees                                                                                MEATH
                                                                               WESTMEATH                      DUBLIN
        at racing
                                                   GALWAY                                          NAAS
€421m   Total direct and
                                                                               OFFALY         CURRAGH
        stimulated
        expenditure                                                                         KILDARE
                                                                                                        PUNCHESTOWN

€79m    Bloodstock sales                                                          LAOIS                    WICKLOW

        by vendors                        CLARE

                                                                                              CARLOW
                                                                 TIPPERARY
                                                                                   KILKENNY
                                           LIMERICK
                                                                                                  WEXFORD

                           KERRY

                                                                     WATERFORD

                                                  CORK

                                                                                              Racecourses

                                                         HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE              3
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
FOREWORD
                                      THERE ARE FEW PLACES IN THE WORLD WITH A BREEDING
                                      AND RACING TRADITION AS RICH AS THAT IN COUNTY KILDARE.
                                      AS WELL AS SUCCESS ON THE TRACK AND IN THE BREEDING
                                      SHEDS, THE INDUSTRY PROVIDES OVER 4,7OO JOBS IN THE
                                      COUNTY AND OVER €420m IN ANNUAL EXPENDITURE. IN
                                      ADDITION TO BEING THE HOME OF SOME OF THE MOST ICONIC
                                      STUDS AND TRAINING ESTABLISHMENTS IN EUROPE, THE
                                      COUNTY FEATURES WORLD-FAMOUS RACECOURSES AT THE
                                      CURRAGH, PUNCHESTOWN AND NAAS.

4   HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE

It is a great privilege to introduce Deloitte’s    Deloitte estimate in this new report that          This document first provides a specific
Economic Impact Study into the Breeding and        Breeding and Racing is an integral part of the     overview of the contribution of horseracing
Racing Industry in County Kildare, for the first   economy of County Kildare, contributing over       to the county of Kildare. This is followed by
time capturing the contribution this industry      4,700 jobs in direct, indirect and secondary       an overview of the Irish Breeding and Racing
makes to life – social and economic – in this      employment, and over €420m of expenditure          industry including the economic impact of
county.                                            per annum.                                         the industry and the success of the industry
                                                                                                      on an international scale.
Two years ago, in spring 2017, Horse Racing        There is a rich history of Breeding and Racing
Ireland commissioned Deloitte to quantify the      in this area, one that the people of Kildare       This document
up-to-date economic impact of Irish Breeding       should feel very proud of, and that tradition      incorporates
and Racing, and Deloitte’s report confirmed        of excellence has fuelled a vital industry,        summarised findings
the incredible dividend provided by the            predominantly rural in nature.                     from the Economic
industry with almost 29,000 direct and indirect                                                       Impact of Irish Breeding
jobs across the country, and over €1.8 billion     It all makes more relevant the issue of a long-    and Racing 2017.
in expenditure.                                    term and sustainable funding structure for
                                                   the industry, which can allow it develop to its    The full report can be
From that report in 2017 – a summary               full potential, increasing both the economic       downloaded at https://
of which is contained at the back of this          and social dividend for Kildare, and to that end   www.hri.ie/press-office/
document – we were able to measure the             we would ask politicians from all parties to       economic-impact/
phenomenal international success of Irish-         provide the necessary policy support for this
bred horses and its export reach.                  to happen.

Domestically, the report calculated that 92%       Brian Kavanagh
of the 6,777 registered breeders in the country    Chief Executive
have fewer than five mares, and with breeders      Horse Racing Ireland
in every county, trainers in most counties and
26 racecourses dotted around the country,
it made sense to dig deeper and assess the
impact of Breeding and Racing in counties
and regions across Ireland, and explore the
spread of that economic reach.

                                                                                 HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE              5
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
REGIONAL SUMMARY:
                                                   KILDARE

                           4,735
           DIRECT, INDIRECT AND SECONDARY
                                                                                 229,682
                                                                                 ATTENDEES AT RACING
                              EMPLOYMENT

                                                   €421m
                                                   TOTAL DIRECT AND STIMULATED
                                                   EXPENDITURE

                            €79m
                           BLOODSTOCK SALES
                                 BY VENDORS

6   HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE
COUNTY KILDARE,             All five Irish Classics are run at the Curragh     It is not only Flat racing that Kildare is
                            racecourse and with extensive new facilities       renowned for, however, with the County also
‘THE THOROUGBRED COUNTY’,   operational from 2019, its worldwide               hosting the leading National Hunt festival in
ENJOYS A WORLD RENOWNED     reputation will be further enhanced.               Ireland at Punchestown in April each year.
                                                                               The Punchestown Festival attracts
REPUTATION AS THE           The Curragh training grounds, the largest          considerable international interest from both
SPIRITUAL HOME OF IRISH     public training centre in the country, also play   the racing industry and racegoers alike, in
                            a pivotal role in the sport, with thousands        turn generating considerable expenditure
FLAT RACING AND CONTAINS    of horses being trained on the gallops each        both on and off-course.
THREE RACECOURSES –         year. Numerous ancillary businesses such
                            as farriers and vets are also located in the       The breeding industry is particularly strong
THE CURRAGH, NAAS AND       County as a result.                                in the county, with considerable expenditure
PUNCHESTOWN                                                                    being generated from a world class roster

                                                          HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE                  7
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE

    Indirect                            Direct                                                              RACECOURSES
                                                                                                            Curragh, Naas, Punchestown

                                                                    53                                      CODE
                                                                                                            Flat and Jumps
       215        €421m               206
                                                           3
                                                                      €206m
                                                                                                            ATTENDANCES 2018
                                                               14                 112

                                                                     24
                                                                                                            229,682
                                                                                                            FIXTURES 2018

                                                               Breeders          Betting
                                                                                                            56
                                                               Owners            Off-course                 AVERAGE ATTENDANCE 2018
                                                               Racecourse
                                                                                                            4,101
of stallions and a strong population of          Breeding and Racing industry and secondary                 MAJOR FESTIVALS
broodmares producing €80m of bloodstock          consumer expenditure as those people                       Punchestown Festival, Irish Derby
each year. The Irish National Stud and           working in the core industry spend their                   Festival (Curragh)
Gardens is also located in Kildare, drawing      wages on local goods, services and amenities.
over 125,000 visitors each year alongside        This results in a total economic impact on
standing several world leading stallions.        Kildare of €421m.
                                                                                                  The main components of this are the general
A total direct expenditure of €206m is                                                            admissions and catering spend of racegoers
estimated to be generated in Kildare each        RACECOURSES                                      alongside media rights payments for provision
year, the largest components being Breeding      Kildare’s three racecourses host both Flat and   of pictures to the betting industry.
€112m (54%) and off-course racegoer              National Hunt racing of the highest quality,
expenditure €53m (26%).                          comprising the Curragh (Flat), Punchestown       The Curragh
                                                 (National Hunt) and Naas (Mixed). Together       The Curragh is Ireland’s premier Flat
This €206m of direct expenditure in turn         these racecourses attract approximately          racecourse, hosting 11 Group 1 races
leads to an additional indirect expenditure of   230,000 attendees at over 55 fixtures, with an   each year including the five Irish Classics.
€215m, composed of the secondary business-       estimated expenditure of €14m attributable to    The Curragh has undergone a significant
to-business spending of suppliers to the core    their on-course activities.                      redevelopment, completed in 2019, and now

8              HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE

houses world class facilities including a major
new grandstand, arrivals and reception area,       MONGEY COMMUNICATIONS – NAAS
parade ring, weighing room and stable yard.        Mongey Communications is a family-owned
                                                   business, based in Naas, County Kildare,
The Curragh has a number of feature                which was established in 1986 by David and
meetings, beginning with the Guineas               Cyril Mongey. The brothers have grown and
Festival in May, the Dubai Duty Free Irish         developed the business into a cutting-edge
Derby Festival in June and the Sunday of           communications technology operation
Irish Champions Weekend in September, the          which has a long association with the Irish
pinnacle of the Irish Flat racing season.          horse racing and breeding industries.          Communications. Services provided to
                                                                                                  their horse racing customers include event
Punchestown                                        The company employs 40 full-time staff,        control, radio communications, audio visual
Punchestown racecourse hosts the leading           80% of whom are County Kildare-based,          equipment, large LED screens and CCTV
National Hunt Festival in Irish racing in April    and 20 sub-contractors. Clients in horse       solutions.
each year, attracting in excess of 125,000         racing industry include the three Kildare
racegoers over the five days. A significant        racecourses of the Curragh, Naas and           Mongey Communications is also a high-
portion of attendees come from overseas, with      Punchestown. Leopardstown Racecourse is        profile sponsor of Irish horse racing,
estimates in the region of 20% (mostly from        also on the books as are Fairyhouse, Sligo,    backing races at the Curragh, Naas,
Britain). This therefore represents c.20,000       Ballinrobe, Roscommon, Galway, Navan,          Fairyhouse and at the annual Irish National
people incurring expenditure not just at the       Kilbeggan and Wexford.                         Hunt Festival at Punchestown Racecourse
racecourse but also in local restaurants, bars                                                    where David Mongey has been involved for
and hotels in the county.                          Goffs in Kill and Newbridge-based Horse        20 years and currently holds the role of
                                                   Racing Ireland are also clients of Mongey      Chairman.
Due to the scale of the Punchestown Festival
and its international appeal, the majority of
the estimated €53m of racegoer off-course
expenditure in Kildare (almost 40% of the         Naas                                            the home to the Grade 1 Naas Novice Hurdle
Irish total) is attributable to this Festival,    Naas racecourse also represents an              in January and a number of important trial
with accommodation, food and beverage,            important part of Kildare’s racing industry,    races for the biggest National Hunt racing
transport and attire being the main areas of      staging 18 quality fixtures a year, both Flat   festivals. On the Flat, the Group 3 Blue Wind
expenditure.                                      and National Hunt. Many of the biggest equine   Stakes and the Group 3 Lacken Stakes are two
                                                  names come to race at Naas as the course is     of the most import races held at Naas.

                                                                              HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE               9
KILDARE THE ECONOMIC IMPACT OF BREEDING AND RACING IN YOUR COUNTY - Horse Racing Ireland
KILDARE

 Stallions          Nominations                   Mares               Foals           Bloodstock Sales

     41             €30m                       2,183               1,355                €79m

BREEDING                                             population, contribute over 34% of the total
Kildare is the second largest contributor to         nominations income received, the higher than
the direct economic impact of Breeding in            average nomination fees reflecting the high
Ireland with total breeding revenue of €112m,        quality of stallions based here.
approximately 23% of the total. This revenue
is generated primarily through bloodstock            The registered broodmare population of              As the epicentre of the Irish breeding industry,
sales €79m and nominations €30m.                     c.2,200 (17% of the Irish total), considerably      Kildare has played an important role in
                                                     more than any other county, will also               attracting overseas investment. After Britain,
Over 820 breeders (14% of the total in Ireland)      generate a significant amount of expenditure        the Middle East is the main source of overseas
are registered in Kildare, with leading global       in the region. Mare owners not only from            investment to the country and Kildare hosts
bloodstock entities having a significant             elsewhere in Ireland but also internationally       a number of leading international breeding
presence, although there will be a significant       opt to keep their mares in Kildare due to           operations including Darley, owned by the
number of smaller breeding operators which           the ready availability of high quality facilities   ruler of Dubai Sheikh Mohammed Bin Rashid
collectively also form an important part of          and easy access to world leading stallions.         Al Maktoum, and Shadwell, owned by Sheikh
Kildare’s local economy.                             Kildare’s mare population produces c.1,400          Hamdan Al Maktoum.
                                                     foals p.a., 17% of the Irish crop and the most
Kildare is home to over 40 stallions – more          of any county.
than any other county in Ireland – including                                                             Kildare is home to over
several world leaders based on the success
of their progeny. Notable stud farms include
                                                     Goffs, located in Kildare, is the leading
                                                     bloodstock auctioneer in Ireland in terms of
                                                                                                         40 stallions – more than
Darley’s Kildangan Stud (home to leading             the value of bloodstock sold per annum. In          any other county in Ireland
stallions Shamardal and Teofilo), the Aga
Khan’s Gilltown Stud (Sea The Stars) and the
                                                     2018, €109m of Flat and National Hunt bred
                                                     bloodstock passed through the sales.
                                                                                                         – including several world
Irish National Stud (Invincible Spirit). Kildare’s                                                       leaders based on the
stallions, although forming 18% of the Irish
                                                                                                         success of their progeny.
10           HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
OWNERS AND TRAINERS
Racehorse owners represent the largest
single contributors to the Breeding and
Racing industry via their purchase of
bloodstock and subsequent expenditure on
keeping horses in training via payments to
trainers, jockeys and supporting industries
throughout the Irish rural economy such as
vets, farriers and transport companies. As
the county with the most registered horses        NIALL KENNEDY’S EQUESTRIAN                     Considering the racehorse as an athlete,
in training, Kildare receives a significant       LAUNDRY – THE CURRAGH                          trainers and owners are very conscious of
proportion of the expenditure of owners           The Equestrian Laundry was founded by          their horse’s wellbeing. The professional
both purchasing, and subsequently training,       Niall Kennedy in 1989. Located close to        attention provided by Niall’s service, and
thoroughbred horses in Ireland.                   The Curragh racecourse, it is a dedicated      ancillary services like Niall’s, maintains
                                                  service to the broad Equestrian community      the high standards required in the area of
Horses in Training                                catering for all sectors – Flat and National   health, hygiene and comfort. The laundering,
Of the c.8,700 horses in training in Ireland      Hunt trainers, showjumpers, stud farms,        disinfection and repair of all horse garments
over 20% (c.1,800) are trained in County          veterinary practices and others in the         – rugs, saddle pads, girth sleeves, exercise
Kildare. This number represents the number        Industry.                                      sheets, etc. are all catered for a skilled staff
declared in training at some point of the                                                        of six, and many local trainers avail of the
year, so the total number of horses based at      Niall is involved in racing all his life and   ‘daily laundering’ service.
training and pre-training yards is likely to be   comes from a family with a long tradition
higher than this as horses are only required      in the racing world, from his grandfather,     ”It can be a challenge to be in a business so
to be registered in training just before being    to his dad Vivian, a professional jockey and   dedicated to the equestrian world but we
entered for a race.                               trainer. Niall was an amateur jockey before    are very proud of and committed to the Irish
                                                  founding the Equestrian Laundry.               Equine Industry, which plays such a vital
There are c.80 trainers registered in Kildare                                                    part in our locality and our heritage.”
forming c.14% of the total Irish population.      “From my experience, I identified the
This is significantly lower than the proportion   importance of providing a specialist
of horses in training due to the fact that a      service. It has now developed to become an
number of the larger yards with more horses       integrated support service to the sector.”
in training than the average are based here.

                                                                              HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE                11
HORSES IN TRAINING
                                                                                                                 1,840
                                                                                                                 TRAINERS
                                                                                                                 81
 IRISH NATIONAL STUD                                 Established in 1971, the Irish National Stud                OWNERS TOTAL EXPENDITURE
 An internationally celebrated stud farm and
 tourist attraction on the outskirts of Kildare
                                                     Thoroughbred Breeding Course, a full-time
                                                     residential course, is renowned for providing
                                                                                                                 €33m
 town and the world-famous Curragh, the              world-class training for young people                       TOTAL PRIZE MONEY WON
 Irish National Stud was founded in 1945.            interested in a career in the equine industry.
                                                                                                                 €11m
 The company combines four separate but              Other educational elements to the Irish
 interlinked business operations of stallion         National Stud are the Horse Museum, which
 services, tourism, education and horticultural      features the skeleton of the great Arkle,        Trainers in Kildare tend to be Flat focused
 activities and employs a full-time staff of 50      and the newly created Irish Racehorse            and whilst yards are found across the county
 and a permanent part-time staff of two.             Experience which will launch in 2020 with the    there is a geographical concentration around
                                                     backing of Fáilte Ireland and the Department     the Curragh. This is mainly due to this being
 This number rises between April to October          of Agriculture, Food and the Marine.             the location of the Curragh training grounds,
 each year when approximately 10 temporary                                                            the largest public training grounds in Ireland.
 tour guides are hired to cater for in excess        In 2018 the Irish National Stud Mare             Administered by the Curragh racecourse,
 of 125,000 visitors to the stud, the famous         Syndicate was launched for those who have        the training grounds comprise approximately
 Japanese Gardens and St. Fiachra’s Garden.          dreamed of owning, breeding and selling          1,500 acres including 70 miles of grass
 The vast majority of staff are living in Kildare.   high quality bloodstock. More recently,          gallops as well as artificial surfaces. They are
                                                     INS Racing was rolled out with the aim of        used on a daily basis by approximately 1,000
 Seven stallions will stand at the Irish             introducing the sport of horse racing and        horses in the care of c.60 trainers.
 National Stud in 2019 including Invincible          racehorse ownership to a wider audience in
 Spirit, one of the leading sires in the world.      conjunction with the Ownership Department
 The farm is renowned as a major foaling             of Horse Racing Ireland.
 centre, with close to 250 mares sent to
 board at the stud to foal each year.

12          HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
KILDARE

Horses trained on the Curragh have won            EMPLOYMENT                                         In addition to the core industry workforce,
many of the world’s most prestigious races,       The core racing industry is estimated to           there are a significant number of individuals
both Flat and National Hunt, including the        employ up to 1,960 people (FTE) in Kildare.        employed in activities which, whilst being
Irish Derby, Epsom Derby, Melbourne Cup,          These are split approximately as below:            reliant on the Breeding and Racing industry,
Prix de l’Arc de Triomphe, Aintree Grand                                                             will also serve other economic sectors.
National, Irish Grand National, Breeders Cup,     Role                                     FTE       Estimated at c.1,185 FTE positions in Kildare,
Belmont Stakes, Cheltenham Gold Cup and                                                              these will include roles such as vets and
                                                  Trainers and stable staff                 680
Champion Hurdle.                                                                                     farriers in addition to those working in other
                                                  Jockeys (inc. agents and valets)              50   sectors such as leisure and hospitality.
Owners’ costs and prize money
                                                  Breeders                                  670
Financial return is not the main driver of
racehorse ownership, however prize money          Racecourses                                   50   Irish Breeding and Racing Industry core,
plays an important role in both attracting new                                                       directly related, secondary and betting
                                                  Governance and Administration             360
owners and keeping existing ones.                                                                    employment
                                                  On-course betting (bookmakers and Tote) 30
The total owners’ expenditure for horses in                                                          3,000
                                                  Bloodstock auctioneers                        60
training in Kildare p.a. is estimated as €33m,                                                                                   Total
however an estimated €11m is recouped             Racecourse catering                           60   2,500                       4,930
as prize money (from both domestic and
                                                  TOTAL                                   1,960               1,960
international racing) of the total returned to
                                                                                                     2,000
the owners of Irish trained horses.
                                                                                                                                         1,590

After bloodstock purchases, the majority of       Whilst the c.1,960 roles described above           1,500
                                                                                                                         1,185
the expenditure of racehorse owners keeping       are Full Time Equivalents (FTE), due to the
horses in training is to trainers. The trainers   seasonal nature of the Breeding industry and       1,000
then pass it on to other stakeholders both        event-focussed nature of racing these include
within the core racing industry and elsewhere     a considerable number of part-time roles.
                                                                                                      500
in the local economy.                             As such the total number of individuals with                                                    195
                                                  some form of employment in the core industry
                                                  is likely to be significantly more than this.         0      Core     Directly    Secondary    Betting
                                                                                                             Industry   related

                                                                                                                             Source: HRI; Deloitte analysis.

                                                                               HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE                         13
KILDARE

Secondary employment represents those jobs          Ireland, has been at the Curragh. The Curragh
which are supported by the spending of the          redevelopment has been funded from a
core industry participants in other areas of        combination of the HRI Capital Development
the economy, commonly known as the ‘ripple          Scheme and private investment, with a
effect’. This will include, for example, people     total cost of €81.5m. It is estimated that the
employed in the service industry in Kildare         project, which took place over two years,
who serve racing’s participants as they spend       resulted in direct and indirect employment of
their wages in shops, bars and restaurants.         c.800 people in the construction industry, with
                                                    the majority from the local area. Punchestown
Around 195 individuals are also employed in         racecourse has also undergone a recent
LBOs (Licensed Betting Offices) in Kildare.         redevelopment, with c.€5m being invested in
Whilst the staff in LBOs also take bets on          a new reserved stand enclosure and owners            Breeding and Racing industry capital
other sports, racing remains the primary            and trainers facility.                               expenditure 2007-2016 (€m)
product, especially in counties such as Kildare
where the sport is deeply ingrained in the          The eye-catching Circle building, is
                                                                                                                           6
local community.                                    the feature piece at Naas’s extensive
                                                    recent redevelopment, a project that has
                                                    transformed the enclosure. Renovation works
CAPITAL EXPENDITURE                                 has extended to a number of levels in the                 33
Around €114m is estimated to have been
invested in capital projects in Kildare between
                                                    main grandstand.
                                                                                                                      €114m
2007 and 2016, split between Racecourse             Estimate of breeders’ capital expenditure
improvements €75m, Breeders €33m and                in Kildare over the last decade, to ensure                                                 75
Trainers €6m. The predominantly rural               facilities are of the highest standard and
location of breeding and racing facilities within   sufficient farm land is available, is €33m.
the county means that capital projects provide      This excludes the much larger expenditure on
significant opportunities, and subsequent           bloodstock as discussed above.
employment, for local construction and                                                                        Racecourse   Breeders         Trainers
development firms.                                  It is estimated that c.€6m has been incurred in
                                                    the last decade on training facilities in Kildare,                         Source: HRI; Deloitte analysis.
More recently, the most significant racecourse      with more than €5m of this expenditure on the
development, not just in Kildare but in all         new Curragh Training Grounds.

14           HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
THE ECONOMIC IMPACT                              BREEDERS

OF ONE RACEHORSE                                                                   TRAINERS

                                                 SALES HOUSE EMPLOYEES

                                                                                   OWNERS

                                                            FARRIER
                             EXERCISE
                             RIDER
             JOCKEYS                                                               FEED AND
                                                                                   BEDDING
RACECOURSE
STAFF

                             JOCKEY’S            GROOMS AND HORSEBOX
                             AGENT               DRIVERS

             VETERINARIANS

                                        HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE   15
The Breeding and Racing
industry supports a diverse
workforce encompassing
the core industry, directly
related industries such as vets
and farriers and secondary
employment. This workforce
has a broad geographic spread,
with breeders drawn from
every county and racecourses
and trainers also spread across
the island, all supporting jobs
in the rural economy.

16   HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
ECONOMIC IMPACT OF
    BREEDING AND RACING
    IN IRELAND

THE TOTAL DIRECT AND                            Overall economic impact – total impact

STIMULATED EXPENDITURE                                                  Racegoers off-course
                                                                            expenditure
OF THE IRISH BREEDING                                  Breeding
                                                                              €145m
AND RACING INDUSTRY WAS                              Gross €583m                                   Secondary
                                                      Net €489m                                   expenditure
ESTIMATED AT €1.84 BILLION                                                                            B2B
IN 2016, AND WILL BE HIGHER                                                                         €611m
                                                                           Core Irish                                    Total direct and
IN 2018.                                          Owners
                                                                       Breeding and Racing                                 stimulated
                                                                        Economic impact                                   expenditure
                                                Gross €176m
                                                                       Gross €1.05bn
The core industry is estimated to generate
                                                 Net €134m
                                                                        Net €914m
                                                                                                                        €1.84bn
€914m of expenditure into the Irish economy
                                                        €86m                                       Secondary
made up of the following components:
                                                                                                   consumer
                                                     Racecourses
•   Breeding contributes €489m through
                                                                                                    €316m
    public and private sales of bloodstock,                    €60m
    nomination fees and keep costs for mares;                                                                              Gross value
                                                          Government/       Gross value                                      added
                                                                              added

•   Owners incurred gross expenditure
                                                       off-course betting
                                                                             €378m                                         €803m
    of €176m, but received €42m back in

                                                                               HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE          17
domestic prize money, resulting in a net     •   Secondary consumer expenditure of           Overall economic impact of racing consists of:
     contribution to the economy of €134m             €316m as people working in the core
     (not including expenditure on bloodstock);       industry spend their wages on other goods   • Core industry – expenditure generated
                                                      and services within the Irish economy.        by Racing’s participants and consumers,
•    Racecourses, via the spending by                                                               including other administrative media
     racegoers, sponsors and commercial                                                             organisations which work exclusively in
     partners contribute €80m to the core                               2016    2018    +/-         the Breeding and Racing Industry
     industry. Additionally HRI receives direct
                                                  Bloodstock sales     €318m €352m 10.7%
     media and data rights income of €6m;                                                         • Other direct impacts – primarily off-course
                                                  Horses in Training    8,561   8,688 1.5%          expenditure of racegoers e.g. on food,
•    Government, via betting tax from off-                                                          accommodation, transport. For economic
                                                  Owners                3,663   3,817 4.2%
     course betting and the subsequent annual                                                       modelling purposes this expenditure is
     Horserace and Greyhound Fund payment         Attendances          1.32m 1.27m -3.5%            included in the core industry; and
     to HRI, represents a €60m contribution;
                                                  Off-Course Betting €51m €52m 3.2%
                                                                                                  • Indirect and induced – Indirect = business
                                                  Duty Receipts
•    Off-course expenditure by racegoers                                                            to business expenditure of suppliers
     (e.g. on food and drink, accommodation                                                         related to the racing and breeding
     and transport) is estimated to contribute                                                      industry; Induced = additional expenditure
     €145m.                                       The data used in this report is from 2016         from consumer spending e.g. individuals
                                                  to ensure consistency with the previously         working in the Breeding and Racing
This core Breeding and Racing industry input      released Economic Impact of Irish Breeding        industry spending their wages.
of €914m is then augmented by secondary           and Racing 2017. Analysis of changes in key
input of €927m as the initial expenditure         metrics from 2016 to 2018 indicate that the     • Gross value added – an alternative
filters through the economy, via:                 economic impact of Irish Breeding and Racing      measure of the industry’s contribution
                                                  in 2018 would be at least as large as that        that can be compared to national
•    Secondary business-to-business (B2B)         calculated in 2016 with all key metrics, bar      indicators such as Gross Domestic Product
     expenditure of €611m as businesses           attendances, increasing over this period.         (GDP), based on data from the Central
     supplying the core Breeding and Racing                                                         Statistics Office.
     industry source their own goods and
     services from other providers;

18           HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
The Breeding and Racing industry is also a        Irish Breeding and Racing industry direct, indirect and secondary employment (FTE) – 2016
significant employer across all regions of
Ireland. Core industry employment of 9,500 is
supplemented by an additional:
                                                                                                     Bloodstock
                                                                                                                   2
                                                                                                                                Total: c.28,900
                                                                                                    administration     Media
                                                           Governance and Administration                  88           101                Betting
-   5,700 directly related roles (i.e. heavily                    (inc. Education)
                                                                          340
                                                                                                                                      c.6,000
    reliant on Breeding and Racing but also                                                                                                    On-course betting
                                                                                                                                                                   1

    serving other sectors)                                     Racecourses
                                                                                                                                                     175
                                                                   333                                                                                 Caterers
-   7,700 secondary roles (supported by the          Jockeys, agents                                                                                     370
                                                       and valets
    spending of racing’s participants in other
                                                           225                                                          Trainers 3
    areas of the economy)
                                                                                                                        883
-   6,000 betting industry employees, primarily                        Secondary                    Stable staff
                                                                                                                                          Directly related
    in Licensed Betting Offices (LBOs).                              c.7,700                        2,816                                  c.5,700

The economic impact of                                                                                                         Breeders
Irish Breeding and Racing                                                                                                    c.4,100
in 2018 would be at least as
large as that calculated in
2016 with all key metrics

                                                                                                        CORE INDUSTRY
                                                  Notes:
                                                  1. Includes Tote and on-course bookmakers.              c.9,500                           Source: HRI; Deloitte analysis.
                                                  2. Includes Weatherbys Ireland and bloodstock
                                                     auctioneers and agents.
                                                  3. Includes Public Trainers, Restricted Licence
                                                     Holders and point-to-point Handlers.

                                                                                          HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE                           19
SUCCESS OF IRISH
 BREEDING AND RACING
THE IRISH BREEDING                      Public auction bloodstock values, live foals and standing stallions – 2016
                                                   USA
AND RACING INDUSTRY IS                                                                                      Public auction bloodstock sales
                                                                IRELAND        GBR
EXTREMELY COMPETITIVE AT                                                                                    Foals      Stallions

                                                 €703m
A GLOBAL LEVEL, DESPITE                                                      €258m         FRA
                                                                 €338m
                                                                                                           JPN
OTHER MAJOR RACING                                                                        €127m
                                                                               4,663
                                                                                                                                   AUS
NATIONS HAVING MUCH                                                                155
                                                                                            4,874
                                                                                                          €138m
                                                   20,600          9,381
LARGER POPULATIONS AND                                                246
                                                                                                309        6,564                   €323m
ECONOMIES.                                          1,789                                                      218

                                                                                                                                   12,638

                                                                                                                                    655

                                                                                 Source: Weatherbys; IFHA; HRI; Auction Houses; Deloitte analysis.

20    HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
BREEDING                                          Percentage of Top 100 rated horses by breeding and training location (%) 2016
Irish thoroughbred breeding is highly
                                                   25%
successful and influential on the global stage
in terms of production levels and, more
importantly, quality.                              20%       21.1
                                                                           19.3                                                                          19.3
                                                                                  17.4          17.4
Ireland is the second largest producer of                                                16.5
                                                   15%                                                         15.6
bloodstock by value, at approximately €338m                                                             13.8
                                                                    12.8
in 2016, making up c.18% of bloodstock                                                                                 11.9
                                                                                                                              11.0                11.0
auctions from major racing nations.                10%

                                                                                                                                     6.4   6.4
In 2016, the progeny of stallions standing in       5%
Ireland earned in excess of €43m in prize
money, approximately 21% of the global top
                                                    0%        Ireland        USA          Japan        Great Britain   Australia     France         Other
100 sire earnings, led by the “super sire”
Galileo (€19.9m, 1st overall).                      Bred      Trained                                                                Source: IFHA; Deloitte analysis.

RACING
In the 2016 racing season, Irish trained horses   While Ireland hosts significantly fewer races
won a total of 29 Group 1 races (Flat) and 47     in a year than other major racing countries,
Grade 1 races (Jump), while taking home           and is the only major racing country where
approximately €79m across all races globally.     there are more Jump than Flat races, it is still
Examining the top 100 rated Flat horses for       well represented in the top rated Flat races
the 2016 season demonstrates the Ireland          with the QIPCO Irish Champion Stakes being
is the most successful breeding nation with       the equal second highest rated race in the
more than 1 in 5 of the top 100 rated Flat        world in 2016.
horses being Irish bred, with approximately
13% also being trained in Ireland.

                                                                                   HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE                            21
REPORT PREPARATION,
    METHODOLOGY AND LIMITATIONS

INTRODUCTION AND SCOPE OF OUR REVIEW                     publication of this report to persons other      the specific region in 2018. Therefore if a region     OUR RELIANCE ON INFORMATION
Horseracing Ireland (“HRI”) commissioned                 than HRI is for information purposes only        contained 5% of the horses in training in 2018,        In preparing this Report, we have used
Deloitte to produce this Report, which has been          and no person other than HRI should place        5% of Owners expenditure was allocated to that         information and data extracted from various
prepared in accordance with the contract dated           any reliance on this Report; and                 region (values based on 2016 expenditure).             published reports, which we assume to be
8 January 2019. The Report sets out the results                                                                                                                  reliable, to obtain the inputs into the economic
of research and analysis of the Economic             ·   We do not assume or accept or owe any            Racecourses – Expenditure related to on-               model which we used to estimate the economic
Impact of the Irish Breeding and Racing                  responsibility or duty of care to any person     course racecourse spend was apportioned to             impact of the Breeding and Racing Industry.
Industry on a specific region in the Republic of         other than HRI. Accordingly, any person          the region in which the racecourse is located.         In addition, we have used information and data
Ireland. Separate reports for 13 regions were            other than HRI who, contrary to the above,                                                              which have been provided to us by a wide variety
prepared in total.                                       chooses to rely on this Report, does so at       Betting – The industry’s income from betting           of organisations including HRI, other Irish
                                                         their own risk and we will not be responsible    has been apportioned based on the population           racing organisations, overseas Racing bodies,
Details of the methodology of preparing these            for any losses of any such person caused by      of each region – the more people that live             the betting industry and Government sources.
13 regional reports are set out below, but the           their reliance on this Report.                   in a region, the more betting will take place          The case studies included in this Report have
overarching principle is to allocate the national                                                         there. The population of each region is closely        been prepared by HRI.
results of the Economic Impact of Irish Breeding                                                          correlated to the number of betting shops in
and Racing 2017 report prepared by Deloitte for      METHODOLOGY TO APPORTION NATIONAL                    each region, which provided another proxy to           In all cases, we have relied upon such
HRI between the 13 regions determined by HRI         ESTIMATES INTO REGIONS                               validate this apportionment method against,            information and data as being true, correct
(and which exclude Northern Ireland).                As noted above this report apportions the            albeit not factoring in remote betting which           and complete and have not audited, tested or
                                                     metrics reported in the Economic Impact of           now forms a significant proportion of total            checked any such information or data.
Details of the methodology of how the national       Irish Breeding and Racing 2017, which reported       betting turnover.
economic estimates were derived are set out          data relating to 2016, into a specific region.
in the Economic Impact of Irish Breeding and         The data in this report therefore related to 2016    Off-course expenditure – the expenditure of            SPECIFIC LIMITATIONS OF OUR REVIEW
Racing 2017 (available at www.hri.ie) hence are      unless otherwise stated, and the approach            racegoers away from the racecourse has been            In accordance with our terms of engagement,
not replicated in this Report.                       to apportionment below has been taken for            apportioned according to the proportion of total       or due to our findings when performing our
                                                     the following areas of expenditure and other         racecourse attendance in that region, adjusted         work, the following specific limitations should
                                                     economic metrics:                                    for the major racing festivals where enhanced          be noted. As a simplification of any industry
USE OF THIS REPORT AND LEGAL                                                                              expenditure per attendee associated with these         an economic model of this type can only ever
RESPONSIBILITY                                       Breeding – An analysis of the location within        festivals takes place.                                 be expected to represent an approximation
Some of the matters discussed in this Report         Ireland of the ultimate vendor of all Irish sales                                                           of a real-life outcome. The model relies upon
are by their nature technical. The intended          at Tattersalls sales in Great Britain and Ireland    Due to the nature of these festivals attracting        information provided by stakeholders as well
recipient of the report, HRI, is familiar with the   and the major French sales was carried out,          racegoers from significant distances (including        as data published by the Central Statistics
issues, facts and other matters addressed and        so that the proportion of total sales for each       overseas) some of this expenditure will actually       Office. It is possible that industry linkages have
the Report was written with that in mind.            region could be estimated. The proportion was        take place in other regions as racegoers travel        changed since the publication of the Domestic
                                                     then applied to the total Irish sales figure for     into transport hubs and stay in hotels etc.            Use Matrix, but as the latest available data on
This Report is prepared for the sole and             2016 to give an estimated bloodstock sales           However, the level of information available            which to base our analysis the data used is the
confidential use of HRI and for the purposes         figure for that region. For example if the sales     means that analysis to this further level of           most appropriate.
set out in the terms of engagement. In               analysis showed that the proceeds from 20%           detail has not been possible.
preparing this report our only responsibility        of Irish horses sold went to a specific region,
and duty of care is to HRI. We did not, and do       that region was allocated 20% of the total Irish     Indirect expenditure – total indirect                  EXCHANGE RATES
not by consenting to publication of this Report,     sales figure.                                        expenditure calculated in 2016 has been                For the purpose of the international analysis
assume or accept or owe any responsibility or                                                             apportioned to the specific region in the same         and comparisons we have converted the figures
duty of care to any other person.                    The only exception to this is private sales, where   proportion as the direct expenditure of that           into euros using the average exchange rate for
                                                     known values were allocated to specific regions.     region compared to the total expenditure for           the respective year ending 31 December.
HRI has asked for our consent to making this         The remainder was then apportioned as per the        the industry in the Republic of Ireland. For           The sterling to euro exchange rate used for
report publicly available by posting it on HRI or    public sales methodology described above.            example, if a region constitutes 10% of the            2016 was (€1 = £0.79).
other Racing websites, and other appropriate         Stallion nomination income was apportioned           total direct expenditure of the industry in
distribution methods as agreed with Deloitte.        to the region in which the stallion was standing     the Republic of Ireland then 10% of the total
We have agreed to provide such consent on the        in 2016.                                             indirect expenditure for the country has been
following conditions:                                                                                     apportioned to it. It is therefore possible that for
                                                     Owners – The expenditure of Owners on                some regions this indirect expenditure may be
·    This report may not be suitable for the use     keeping horses in training was apportioned           significantly over or under stated depending on
     of any person other than HRI. Accordingly,      based on the number of horses in training in         the nature of the local economy.

22                 HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE
HORSE RACING IRELAND ECONOMIC IMPACT STUDY: KILDARE   23
HORSE RACING IRELAND
Ballymany, The Curragh, Co. Kildare.
      Telephone: 045 455 455
         Fax: 045 455 456
         Email: info@hri.ie

            www.hri.ie
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