LAKE MACQUARIE TOURISM PARTNERSHIP PROGRAM 2021-2022
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
LAKE MACQUARIE TOURISM PARTNERSHIP PROGRAM 2021-2022
Contents
Welcome to Lake Macquarie Tourism 4
COVID-19 Recovery Program 5
Staff contacts 5
Partnership Program benefits and costs 6
Lake Macquarie Tourism online 7
Lake Macquarie Visitor Guide 8
Lake Macquarie Visitor Map 9
Lake Macquarie Visitor Information Centre 10
Partner marketing opportunities 11
Application/Renewal form 13
2 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 3
Welcome to COVID-19
Lake Macquarie Recovery Program
Tourism After another year unfortunately impacted by
the Greater Sydney and wider Regional NSW 2022 Love the Lake
lockdowns, the Lake Macquarie destination is Recovery Campaign
set to bounce back in 2021-2022.
The Lake Macquarie Tourism Partnership This major campaign will strengthen brand
Program is designed to maximise the exposure Lake Macquarie Tourism’s recovery efforts and destination awareness, and will bolster
of Lake Macquarie as a tourism destination commenced in October 2021 with the recovery efforts through to winter. It will
through the promotion of local Partner resumption of its public relations program. build on the success of previous Love the
businesses and the provision of quality An integrated recovery campaign is currently Lake campaigns, promoting the destination
visitor information. underway, with monthly media pitches to through the key themes of adventure, the great
broadcast, print and digital taking place, in outdoors and driving holidays. This year, an
Tourism is a growing major economic driver
addition to a social media campaign that will additional theme will be added – events. The
in Lake Macquarie. In 2019, Lake Macquarie
be in-market November-December. campaign will drive out-of-area visitation for
received almost 1.4 million overnight and day
trip visitors, who spent a total of $210 million After the traditionally busy summer season, the the Lake Macquarie Superboats, Belmont Beers,
across the year*. destination can look forward to a number of Blues & Beats, Up In The Air Festival, Float Your
major recovery initiatives as we move into 2022. Boat and the Dobell Festival. The campaign’s
Being a Lake Macquarie Tourism Partner overarching goals are to support local
offers your business high profile and official businesses and promote low-season visitation
avenues of promotion, such as inclusion in
the Lake Macquarie Visitor Guide and Map, Lake Macquarie to NSW and key interstate growth markets.
and a presence online on the destination
website, visitlakemac.com.au. In 2020-2021,
Fly + Drive Campaign
Lake Macquarie Tourism generated a an online Scheduled to take place February-March 2022
reach of 9.14 million across website, social (pending state border restrictions), this major
media and other campaign channels. campaign with Destination NSW, Tourism
Australia, Newcastle Airport and online travel
Partners can enjoy access to our award- booking platform Kayak will target interstate
winning ‘Love the Lake’ marketing campaigns growth markets in VIC, ACT and QLD and
and branding, as well as benefits at the intrastate visitors from Sydney. Digital media
Lake Macquarie Visitor Information Centre channels include an influencer campaign with
and opportunities for networking with other The Bachelor star Tim Robbards, a media
operators in the area. partnership with Urban List, social media
We look forward to welcoming you advertising and advertising across the Kayak
on board as a Lake Macquarie Tourism website and its associated digital channels.
Partner in 2021-2022.
Staff contacts
Jacqui Hemsley Bianca Gilmore Natalie Kozary, Danielle Nicholson
Manager Arts, Culture and Tourism Cultural Engagement, Marketing and Rosemarie Smiley
E: jhemsley@lakemac.nsw.gov.au and Tourism Coordinator Visitor Information Centre team
P: 02 4921 0411 E: bgilmore@lakemac.nsw.gov.au E: tourism@lakemac.nsw.gov.au
P: 02 4921 0743 P: 02 4921 0740
*Source: Lake Macquarie Local Government Area Profile 2019, Tourism Research Australia. Data is based on a four year average from 2016 to 2019.
4 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 5
Partnership Program Lake Macquarie Tourism online
benefits and costs visitlakemac.com.au is the official destination website for Lake Macquarie, receiving almost 150,000
hits and over 350,000 page views in 2020.
All Lake Macquarie Tourism-led destination campaigns direct traffic here.
Benefits
Lake Macquarie Tourism Partners can enjoy a wide range of benefits as part of the annual
Partner opportunities
program: ✓ Dedicated Partner webpages
Each Partner receives a dedicated page for their business, including imagery, logo and detailed
✓ Dedicated page including imagery, logo and detailed descriptive copy on descriptive copy. Partner content is self-managed using the Bookeasy content management
visitlakemac.com.au, the official destination website for Lake Macquarie system, with training and assistance available from Tourism staff.
✓ Detailed business listing in the official Lake Macquarie Visitor Guide, including contact ✓ Online bookings
details, imagery and descriptive copy. Valued at $200. Accommodation providers and tour and activities operators have the option of receiving online
bookings from Tourism staff and consumers in real-time.
✓ Icon representation of your business on the official Lake Macquarie Visitor Map
✓ Access to the complete range of Lake Macquarie Tourism visitor publications to stock at
your business for customers
✓ Priority brochure display at the Lake Macquarie’s official Visitor Information Centre in
Swansea
✓ Visitor referrals to your business from the Lake Macquarie Tourism team
✓ Online bookings - list your business online so Tourism staff and consumers can make
bookings in real-time (subject to 10% commission paid to Lake Macquarie Tourism)
✓ Access to a range of free and discounted cooperative marketing opportunities. See page 11
for more information
✓ Free and discounted tickets to the Lake Macquarie Tourism Networking Breakfast series
✓ Use and display of official Lake Macquarie Tourism Partner branding
✓ Product presentations – the opportunity to familiarise the Lake Macquarie Tourism team
with your product
Costs
The Lake Macquarie Tourism Partnership Program runs on a 12 month basis, this year from
1 November 2021 – 31 October 2022. The annual fee is $175 including GST – a flat fee all
operators of sizes*. If you are joining mid-year, we offer pro-rata rates.
*Letting agents with multiple properties must pay the letting agent annual fee of $599 including GST.
6 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 7
Lake Macquarie Lake Macquarie FREE MAP 24388 7-19
Visitor Guide Visitor Map beeline for the Lake’s largest
Hire a boat, pack a picnic
island.
and make a
20. Pulbah Island
The Lake Macquarie Visitor Guide is a major The Visitor Guide is distributed via these outlets: Lake Macquarie Tourism also produces an annual Visitor Map. This map has proved itself perennially
family.
destination for the whole
lovely lakeside
Toronto Foreshore is a
behind it,
and the playground just
bar on the wharf
Between the espresso
piece of promotional collateral for Lake popular with visitors, and is distributed via the same channels as the Lake Macquarie Visitor Guide,
Macquarie Tourism and the Lake Macquarie ✓ The Lake Macquarie Visitor Information acting as a complimentary travel planning tool. @lakemacquarietourism
#lovelakemacquarie
Centre
ov.au
tourism@lakemac.nsw.g
destination.
mac
facebook.com/visitlake
1800 802 044
02 4921 0740 or freecall
visitlakemac.com.au 16. Toronto Foreshore
Each Partner is included on the map with the relevant category icon.
a NSW 2281
228 Pacific Highway, Swanse
Information Centre
This 100-page, high quality booklet provides ✓
Lake Macquarie Visitor
Accredited Visitor Information Centres
options.
dining and entertainment
with plenty of
shopping centre, complete nd
Hunter’s largest
Shop up a storm at the each,
visitors with detailed information on what to throughout NSW
see and do in the area, as well as highlighting Lake, beach or mountai
every Lake Macquarie Tourism Partner with
✓ Newcastle Airport Why choose when you
ns? 12. Charlestown Square
can have all three?
a comprehensive business listing including ✓ Lake Macquarie City Council venues, including Welcome to Lake Macqu
arie. You’ll find us just
At the centre of Lake Macqu
90 minutes from Sydney
arie lies the Lake itself.
, but we promise it feels
a whole world away.
restored heritage rail trail.
range of natural landscape
s on this
a diverse
flying
des,
Lake Mac Libraries, the Museum of Art and
Walk or ride your way through
fishing and all your favouri Twice the size of Sydney
contact details, image and descriptive copy.
Harbour, there’s plenty
isit
te water sports. Our 32 of space to enjoy boatin
breaks, while in the west, kilometres of spectacular g, sailing,
the Watagan Mountains coastline include four
stand tall. patrolled beaches and
Whether you’re craving quality surf
untamed adventure or
Culture, the Multi-Arts Pavilion, Rathmines
a relaxing escape, Lake
Macquarie delivers at all
paces.
and Warners Bay Theatres and Lake Mac 8. Fernleigh Track rport
Holiday Parks
at low tide.
rock pools, best accessed
sea caves and
miss a visit to the famous dy lawns
beach. Don’t
A popular patrolled family he local
✓ Lake Macquarie Tourism Partner businesses
including hotels and holiday accommodation, How to get to Lake Macqu
arie 4. Caves Beach
clubs, restaurants, cafes and shops by road
The M1 Pacific Motorway
Lake Macquarie. For East
links Sydney with
Lake Macquarie,
by air
The closest airport is Newcastle
Airport,
by rail
Lake Macquarie is regularly
by water ay and help you discov
er all that
take the ‘Doyalson, Swansea’ located at Williamtown, serviced by
exit. For West 40 minutes from Access Lake Macquarie
✓
northern Lake Macquarie Sydney Trains on the Newcastle by boat via the
here,
Lake Macquarie, you can here to start. So why not
Viewable online at visitlakemac.com.au
use the Morisset, . From here, and Central Swansea Channel. Phone
Toronto or Cardiff exits. transport options include Coast line. Major stations in advance
If arriving from the rental cars, public in Lake Macquarie
buses, taxis or Uber. Contact include Wyee, Morisset, to request Swansea Bridge
north, follow the Pacific Fassifern and Cardiff. access.
Charlestown onwards.
Highway through
visit newcastleairport.co
m.au.
02 4928 9822 or
NSW TrainLink trains stop
Contact 131 500 or visit
at Fassifern station.
Contact 02 4971 3723. hts
transportnsw.info.
LAKE MACQUARIE VISIT
✓ Supplied to conference delegates, sporting INSET 6: Swansea and
Wallarah Peninsula
competition attendees and other large
B53
INSET 7: Northlakes
MA
B53 PLE B89
ST
groups of visitors
✓
OR
Mailed out at customer request
best accessed at low the southern end,
Sea caves located at
GUIDE
tide
Grannies
Pool
✓ Consumer and trade shows
B57
Blacksmiths Breakwall
B53
Lake Macquarie
or Information Centre
✓
ighway, Swansea NSW
2281 Lake Macquarie
Destination NSW offices
2 4921 0740 or 1800
802 044 Visitor Information
Centre
To Maitland
A43 To North Coast
.au
urism@lakemac.nsw.gov
INSET 1: Charlestown
Information, local
visitlakemac.com.au tips,
accommodation booking
ac s
facebook.com/visitlakem and friendly service.
uarie Come and say hello!
keMac #LoveLakeMacq Find us at the Swansea
Centre,
228 Pacific Highway,
OR GUIDE
Swansea NSW 2281.
LAKE MACQUARIE VISIT R MAP
Book accommodation
ITO
LAKE MACQUARIE VIS
online visitlakemac.com.au
or freecall 1800 802
A43
044.
A43
Yaourr'vieved!
INTRODUCT
ION
HHuunnteterrVVaalleeyy
ACT 1263. Mar 2021
B53
INSET 2: Toronto
Newcastle
B63
To Kurri Kurri
/ Cessnock / Vineyards
Charlestown onwards.
north, follow the Pacific
Highway through
e
visit newcastleairport.com.au. Toronto or Cardiff exits.
If arriving from the B63
Contact 131 500 or visit buses, taxis or Uber. Contact Lake Macquarie, you can
transportnsw.info. 02 4928 9822 or use the Morisset,
NSW TrainLink trains stop transport options include take the ‘Doyalson, Swansea’
at Fassifern station. rental cars, public exit. For West
v
include Wyee, Morisset, northern Lake Macquarie. To Mount Lake Macquarie. For East
Fassifern and Cardiff. From here,
Contact 02 4971 3723. Coast line. Major stations Sugarloaf Lookout Lake Macquarie,
located at Williamtown,
'
in Lake Macquarie 40 minutes from The M1 Pacific Motorway
to request Swansea Bridge links Sydney with
20 Highlights why not here,
access. Sydney Trains on the Newcastle The closest airport is Newcastle
Swansea Channel. Phone and Central
B53
Airport, by road A43
Lake Macquarie’s Top
Lake Macquarie is regularly
Access Lake Macquarie
in advance serviced by by air
by boat via the by rail A37
u
by water How to get to Lake Macq
know where to start. So
uarie
it’s sometimes hard to discover all that
A15
about Lake Macquarie holiday and help you
There’s so much to love
A15
sure to kick start your
o
B53 B63
Yarrived
? These suggestions are
8
with our top 20 highlights Happy exploring!
mountains have to offer.
INSET 3: Morisset
B89 A15
our beaches, Lake and
14
15 12
13
4. Caves Beach
A37
LLaakkee
3. Murrays Beach
2. Wallarah National Park
B89
Lake Macquarie
might only be 90 16
11
1. Catherine Hill Bay B63
this coastal destina minutes from Sydney,
MMaaccqquuaarriiee
10
but don’t judge
A43
tion by its distance 8
to the big smoke. 17 9 B53
It feels worlds away,
ready for you to
Feel your shoulde settle into its coastal 7
rs relax and slow charm. 19 6 A43
down to Lake Macqua 18 5
It’s a place where rie time. beach. Don’t
barefoot holiday A popular patrolled family
B53
adventuring and s are embraced, days Stroll the foreshore, check
out the local
miss a visit to the famous
sea caves and B89
Mother Nature’s are spent 20
Bushwalk to secluded
Pinny Beach,
cafe or have a picnic on
the shady lawns at low tide.
A37
beauty reigns suprem 3 and picturesque on foot. rock pools, best accessed
4 A historic mining village unspoiled and only accessible of this tranquil eco-community
.
No surprises that e. 2 Whether you’re craving
of Australia’s
beach, twice named one
untamed adventure or
the central attractio
B57
a relaxing escape, Lake
of water twice the n is Lake Macqua ‘101 Best Beaches’.
8. Fernleigh Track
Macquarie delivers at all
7. Lake Macquarie Airport
breaks, while in the west,
rie itself, a tidal
To Kurri Kurri
size of Sydney Harbou
paces.
body
the Watagan Mountains
r that lures holiday 6. Pelican Foreshore Reserve
stand tall.
promise of water
fishing and all your favourite
sports, boating makers with its 1
5. Blacksmiths Beach
water sports. Our 32 kilometres
and fishing. At the centre of Lake Macquarie of spectacular coastline
Beyond the lake,
lies the Lake itself. Twice include four patrolled B53
you'll find 32km
the size of Sydney Harbour, beaches and quality surf
of coastline, boastin
Welcome to Lake Macquarie there’s plenty of space B57
swimming spots g prime
. You’ll find us just 90 minutes to enjoy boating, sailing,
and surf breaks,
INSET 4: Warners Bay
from Sydney, but we promise
adventure awaits. and a mountainous Why choose when you
it feels a whole world away.
hinterland where
ADVENTURE
mountain lookouts
National Park and
Of course, if you
can have all three?
To Watagans
prefer to put your
our vibrant arts feet up, dine by a diverse
Walk or ride your way through this
Lake, beach or mountain
and cultural scene. the water or sample Visit
The place for aerial adventures! rides, on
range of natural landscapes s?
on all fronts. You’ll find Lake One of the area’s most
beloved picnic
the airport for scenic helicopter
Macquarie delivers protected by a shoreline, fenced flights, and flying restored heritage rail trail.
A top swimming beach, spots. Features a sandy skydiving, aerobatic joy
B89
views and jetty perfect to
breakwall offering excellent playground and a small
Let us show you fishing access to Swansea
Channel. lessons.
around. drop a line off.
10. Green Point 12. Charlestown Square
11. Redhead Beach
Foreshore Reserve
9. Belmont Foreshore
Tasman Sea
B57
A43
B53
6 A43
ie Visitor Information Centre
SSyyddnneeyy Lake Macquar
Hunter’s largest
patrolled beach, Shop up a storm at the
The City’s most northern with plenty of
shopping centre, complete NSW 2281
228 Pacific Highway, Swansea
Enjoy headland and
Beautiful bushland reserve. known for its impressive options.
National Park
is great place dining and entertainment
To Watagans
Belmont’s leafy foreshore the easy
panoramic lake views from tower. 1800 802 044
INSET 5: Belmont
iconic wooden shark lookout
to catch the sunset. Dine
at one of the 02 4921 0740 or freecall B53
or go for a lake walking and cycling trails. visitlakemac.com.au ov.au
waterfront sailing clubs tourism@lakemac.nsw.g
ac
facebook.com/visitlakem
15. Lake Macquarie
swim at Belmont Baths.
16. Toronto Foreshore @lakemacquarietourism
#lovelakemacquarie
City Art Gallery
14. Speers Point Park
INTRODUCTION 13. Warners Bay
7
M AT T H A L L R AC I N G
L A K E M ACQ UA R I E A I R P O RT
J OY A I R
?
J E T B UZ Z W AT E R S P O RTS
Want more information
B53
COA ST X P 864 Pacific Highway, Marks Point NSW 2280
Lake Macquarie
864 Pacific Highway, Marks Point NSW 2280
1 Nanda Street, Marmong Point NSW 2284 bar on the wharf
Find us on the waterfront at Raffertys
1300 790 936 or 0415 039 647 Wander the sculpture garden,
dine in Between the espresso
behind it,
Operating from Pelican Foreshore
02 4944 9199 for family or take in an and the playground just
Resort - Lorikeet Circuit via Wild Duck Drive
The ultimate destination the historic restaurant lovely lakeside
1800 569 247 is full of life, Toronto Foreshore is a
To find out about activities, This lively lakeside town Variety
fun, hit the huge all-abilities only
and Caves Beach joyflights@matthallracing.com exhibition at the Hunter’s family.
destination for the whole
contact@lakemacquarieairport.com.au and more, look d dining scene by a visit to
A43
and Raffertys Road, Cams Wharf NSW 2281 accommodation, dining
from its well-establishe
with bike hire Playground first, followed waterfront gallery.
1300 852 682 info@joyair.com.au Macquarie to a bustling foreshore the cafe or swim centre
next door.
matthallracing.com no further than the Lake
art.
and eye catching public
02 4972 1777 lakemacquarieairport.com.au a walk or bike 20. Pulbah Island
hello@coastxp.com joyair.com.au Visitor Guide. Planning 19. Watagan Mountain
s
@matthallracing best picnic
info@jetbuzz.com.au @lakemacquarieairport ride, or want to know the 18. Wangi Wangi
coastxp.com @joyairaustralia @matthallracing to visit? Don’t miss our Walking 17. Rathmines Park
spots
jetbuzz.com.au @lakemacquarieairport and Parks,
@coastxp @joyair_lakemac Airport Terminal only Trails, Shared Pathways
s guides. All
@jetbuzzwatersports Airport Terminal only Picnics and Playground Port Stephens
Joy Air is a unique air and water experience from the Lake
@coast.xp Airport Terminal only are free and available Hunter Valley
@jetbuzzwatersports on Lake Macquarie. Our float plane departs Airport Terminal only n Centre,
Macquarie Visitor Informatio
CoastXP is the premier Hunter Coast adventure
JetBuzz has been Lake Macquarie’s watersports Friday to Monday from Raffertys Resort and
Lake Macquarie Airport is the home of
Join the 2019 Red Bull Air Race World online at visitlakemac.com.au, and make a
tourism company. Ocean enthusiast Dominic to order. Hire a boat, pack a picnic
Warners Bay, or request your own private Champion Team based at Lake Macquarie or freecall 1800 802 044 Looking to escape the hustle
and bustle?
beeline for the Lake’s largest
island.
headquarters since 2006, offering unique
VISITOR GUIDE
May and his team operate both land and on- aviation sports in Lake Macquarie and the A charming village, home
to Dobell
For walking trails, waterfalls,
scenic
Airport for aerobatic thrill flights, scenic FREE MAP
seaplane
and exciting ways to explore Lake Macquarie. jetty pick-up. Ask us about our ‘doors-off’ Formerly home to the largest House, the State Heritage
Listed former
lookouts and bush camping,
you can’t go
water adventure-based tours including coastal Hunter Region. You can experience skydiving, base in the Southern Hemisphere by
during
residence of renowned
Australian artist
JetBuzz is the only jet boat operator in NSW adrenaline flights for Lake Macquarie as joy flights and private chartered flights. WWII, now a peaceful place
to relax past the Watagans.
aerobatic flights with world champion Matt Sir William Dobell.
A43
sightseeing, whale watching (Jun-Nov) and you’ve never seen it before. Matt Hall Racing can also provide high-energy the Lake. 24388 7-19
that offers ocean-going rides, along with Hall, scenic helicopter flights, flying lessons
guided hiking, showcasing the breathtaking
visitlakemac.com.au
aerobatic displays and keynote speaking
The Entrance
the only jet boat thrill ride located between and gyrocopter flights. Charter flights available
Hunter coastline. Be led by a wildlife guide, for corporate events.
Central Coast
or enjoy boarding CoastXP’s custom-built
Sydney and the Gold Coast. - book your own private pilot and aircraft and
A43
boat, Atmos. fly anywhere in Australia.
ADVENTURE 17
16 To Sydney
visitlakemac.com.au
8 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 9
Lake Macquarie Visitor Partner marketing opportunities
Information Centre Lake Macquarie Tourism coordinates a wide range of marketing activities across the year, both paid
and free, that Partners can participate in. Costs will be communicated as the various opportunities
are distributed via email. Examples include:
The Lake Macquarie Visitor
Information Centre is located on Additional advertising in the Representation in
the Pacific Highway in Swansea. Lake Macquarie Visitor Guide major destination
Our centre is open 363 days a year, Catch visitors’ eyes as they browse
seven days a week 9am-5pm Monday–Friday
marketing
the Guide with a larger-size listings campaigns
and 9am-2pm on weekends and public
or branded advertisement
holidays.
Plus additional
opt-in promotional
The Lake Macquarie Visitor Information
Centre is an Accredited Visitor Information
opportunities
Centre through the NSW AVIC Network and
can use the italicised “i” symbol in marketing
and visitor information service provision.
LAKE MACQUARIE VISITOR GUIDE
You’ll find the Visitor Information Centre
within the Swansea Centre, alongside the
Swansea Library, neighbourhood centre,
Eastlakes Youth Centre and hireable
meeting rooms. Lake Macquarie
Visitor Information Centre
228 Pacific Highway, Swansea NSW 2281
Additionally, in 2020-2021 the provision
02 4921 0740 or 1800 802 044
tourism@lakemac.nsw.gov.au
visitlakemac.com.au
facebook.com/visitlakemac
of a satellite Visitor Information Centre
@visitlakemac #VisitLakeMac #LoveLakeMacquarie
at Rathmines Theatre will be taking LAKE MACQUARIE VISITOR GUIDE
place on a trial basis.
ACT 1263. Mar 2021
Partner opportunities
✓ Brochure display
Tourism Partners receive priority
brochure display at the Lake Macquarie
Visitor Information Centre Media familiarisations
✓ Visitor referrals and bookings Host visiting journalists to
Be included in recommendations from promote your business through
Visitor Centre staff travel and lifestyle outlets
✓ Product presentations
The opportunity to familiarise the Lake
Macquarie Tourism team with your
product
Weekender
✓ Bookeasy training F or Sydney-siders, the
familiar. You’ve clocked
scene is
off a bit
caVEs BEacH
Weekender
early to beat the traffic
and you’re When you’ve only
cruising up the Pacific got two precious nights
Motorway, finding somewhere to enjoy,
the afternoon sun glittering unique and beautiful
on the a must. Lake Macquarie to stay is The bungalows are
Hawkesbury River as open-
the road’s broad, sweeping you navigate offers a decent selection plan, with no walls
unique and luxurious of or
Bookeasy is the online reservation
bends. You’ve got that holiday rentals, but doors to speak of,
Friday feeling; no work comes to incredible when it so
for two days and a weekend places to sleep, atop
away seems just the just metres from one a lagoon although the shower
ticket. of the prettiest beaches and
But what you mightn’t NSW would have in toilet are tucked out
realise is that you needn’t to be up there. of
travel as far north At Caves Coastal Bar sight behind respective
as Port Stephens nor and Bungalows there’s
Valley to find a peaceful, the Hunter a range of accommodati walls, the goings on
picturesque weekend are
escape, with a splash on options available public knowledge
of understated luxury. extensive grounds, on the
The including double to anyone present
often-overlooked Lake units where you can storey family in the
Macquarie delivers spot migrating whales
and content management system that
Tucked against a vast just that. the veranda at the from bungalow.
stretch of pristine right time of year.
between the Central coastline But for luxury exclusively A short meander along
Coast and Newcastle, for two, you can’t
largest saltwater lagoon Australia’s go past the waterfront the boardwalk from
is twice the size of Beach Bungalows. your
Harbour, but its 174km Sydney atop a clear saltwater Set bungalow delivers
shoreline is fringed you to the picturesque
ace for lagoon, the architecturall
proves the perfect pL bushland and dotted with designed, split-level y Beach, a vast stretch Caves
of pristine sand fringed coastline and the
nsw’s L ake Macquarie with sleepy bays and Beach Bungalows by
ocean beyond. Nearby
beaches, hidden caves towns. Life here ambles quiet created with romance were gently undulating
dunes carpeted in Hill Bay is a cute village Catherine
a weekender with stunning the sound of crimson
along slowly, punctuated
by seamlessly link the
in mind. Stacker glass
doors greenery. At the southern low-lying
historic miners’ cottages,
filled with charming
by emma ryan rosellas, the scent end of the beach you’ll
and decadent dining. of eucalypt plush king-sized bed discover an intricate and the beach here
at L a k e M a c q u a r i e
and the sight of the private waterfront with the breathtakingly beautiful. is
powers the visitlakemac website
shimmering blue lake deck, complete with network of caves from
ever-present. To the seemingly comfy the beach derives which After that you’ll have
east, vast stretches lounge chairs and its name, where waves surely earned a glass
of near- a suspended egg seat relentlessly into the surge
empty beaches hide perfect place for a – the crumbled cliffs. At wine or a cocktail, of
secret caves and world-class private happy hour. low tide and the deck back
breaks, while the Watagan surf the bedroom area Overlooking these caves can be Coastal is the perfect at Caves
Mountains to the is an opulent freestanding explored on foot and spot for it. Get cosy
necessitate packing west photographer’s dream. are a the fire pit in winter, beside
a decent set of hiking bathtub that will or soak in the last
boots. seduce the most stoic If you fancy a more of the
travellers, especially of extensive walk, Caves afternoon’s rays in
after a few pinots Beach summer. If you fancy above: emma ryan
with dinner. Coastal Walk is a 5km for dinner, the menu staying on relaxes
68 \ Luxury EscapEs
\ Issu E N o. 01 to Pinny Beach, offering
return track that links
Caves pub-style fare, including
offers a diverse range
of gastro
with a cuppa at the
caves
coastal Bar and Bungalows.
spectacular views wood-fired pizza,
of the seafood, steak and burgers, Left: cave’s Beach,
where at
pub classics. low tide you can explore
the
many caves
Luxury EscapEs
/ Issu E N o. 01
/ 69
Luxury EscapEs / IssuE No. 01 / 67
66 \ Luxury EscapE s \ IssuE No. 01
10 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 11
Lake Macquarie Tourism Partnership
Seasonal online Social media eNewsletter
campaigns collaboration Inclusion in Lake Macquarie Program Application/Renewal Form
Participate and drive your Spread the word about Tourism eNewsletters, distributed
PLEASE NOTE: Partnership applications and renewals can now be completed and paid online.
online engagement via your business through to subscriber base of over 6,000 Go to visitlakemac.com.au/partnership-program
social media
the Visit Lake Macquarie
Invoice: Lake Macquarie Tourism Partnership Program 2021-2022
channels
Fee: $175.00 incl. GST *
PARTNER DETAILS
Please complete all applicable fields to help us keep your business details accurate.
Business/Property Name:
Trading street address:
Postal address (if different from above):
Website:
Business phone number: Business email:
Contact name:
Contact phone (if different from above): Contact email (if different from above):
Marketing contact name (if different from above): Marketing contact email (if different from above):
ABN:
STRA Property ID number (self contained accommodation operators only):
BUSINESS CATEGORY
Please tick the relevant categories that apply to your business:
Accommodation General
Self contained Dining and entertainment
Hotels, motels and resorts Water-based activity/business
Holiday parks and camping Adventure activity
Bed and breakfast Attraction
Houseboat Tour
Letting agent with multiple properties* Hire services
Please note: Shopping
If your business includes multiple different operations Cinema
(e.g. an accommodation and a general operation) at
the same trading street address, your business will be Golf
covered under one Partnership fee. This entitles you to
one business listing in the Lake Macquarie Visitor Guide. Arts, heritage and culture
*If you are joining mid-year, pro-rata rates may apply. Letting agents must pay letting agent fee of $599 (in total, incl. GST).
12 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 13
AGREEMENT AND PAYMENT METHODS
I/We the Operator/Supplier agree:
1. Lake Macquarie City Council, acting as our agent, will administer bookings (where applicable) on our behalf via
the visitlakemac.com.au website
2. Lake Macquarie City Council will use the Bookeasy or a similar technology system to administer booking
payments
3. It is the responsibility of the Operator/Supplier to verify the bonafides of the customer
4. I/We certify that the business/property has all the necessary approvals, licenses and insurances required to
operate
Signature: Date:
PLEASE NOTE: Partnership applications and renewals can now be completed and paid online.
Visit visitlakemac.com.au/partnership-program
Other payment methods: Mastercard Visa Cheque*
*Please make cheques payable to Lake Macquarie City Council
CREDIT CARD DETAILS
Card Number: Name on card:
Expiry Date: CSV: Amount:
PLEASE SIGN AND RETURN FORM TO:
Lake Macquarie Tourism
Email: tourism@lakemac.nsw.gov.au
Post: Lake Macquarie Visitor Information Centre,
Box 1906, Hunter Region Mail Centre NSW 2310
14 visitlakemac.com.au 1800 802 044 Lake Macquarie Tourism Partnership Program 2021-2022 15
Lake Macquarie Tourism
228 Pacific Highway, Swansea NSW 2281
visitlakemac.com.au
02 4921 0740 or freecall 1800 802 044
facebook.com/visitlakemac
tourism@lakemac.nsw.gov.au
@visitlakemac #VisitLakeMac #LoveLakeMacquarie
You can also read
