LEADERS BULLETIN - BISON Print Ltd
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ISSUE 004 - Q4 2019
BUSINESS
LEADERS BULLETIN
M A R K E T I N G G R OW T H S T R AT E G I E S A N D S U C C E S S S TO R I E S
Simple, contemporary and
a synergy across all divisions in the group
How BISON helped Chartway Group strengthen their brand PAGE 4
Supporting
12,000 feet in the air CarGurus® with
for The Big Cat Sanctuary their UK success
PAGE 2 PAGE 6
Celebrating British Creating continuous ‘Spruce up’ your
manufacturing improvement Christmas marketing
PA G E 3 PA G E 7 PA G E 8
WELCOME TO THE
BISON BUSINESS
LEADERS BULLETIN
British Manufacturing:
2015
Celebrating 25 Years at BISON
I first joined our family-owned business as a school
leaver a quarter of a century ago. Mobile phones had
only just hit the scene, faxing was the ‘in’ thing and
Wet Wet Wet were number one with Love is All Around.
There was no internet and people were prepared
to wait for quality.
Things have come a long way since 1994 when
Present Day
I began work at our former paper agency in BISON
House, Maidstone. My Dad, Les Bidewell, who
established the company in 1976, taught me about Fast forward to today ... we’re proud to be part of
paper and print manufacturing on a big scale. the British manufacturing success story.
I worked with international paper mills, print plants Britain has such a long history of manufacturing
and the biggest publishers and merchants in the UK, and innovation, yet if we’re to believe everything
liaising on times and specifications for high paper we read British producers are becoming an
volumes – our biggest single order being 1,000 endangered species. We’re very much of the
tonnes! We produced a lot of great work, but one glass half-full perspective, especially because
regular contract that always stuck with me was the we believe the outlook for the sector is bright.
Longman Dictionaries – during the 90s, before Google,
they were seen in pretty much every home and office.
Britain remains the eighth biggest industrial
nation, and manufacturing employs some
2.6m workers, with the industry growing,
yes growing, every year since 1948! If current
growth trends continue, then the UK is
forecast to be in the top five nations by 2022*.
Being in an industry filled with rich heritage that
boasts amazing, globally-recognised brands such
as Jaguar, JCB and Aston Martin is an inspiration.
When the mobile phone revolution caught on,
client demands increased and lead times reduced. Our offering and promise to growth-minded
All of a sudden, everything was needed yesterday. businesses is greater than ever. We can define,
create and manufacture quality for our clients,
all in-house.
During the 90s the print-on-demand business
almost doubled in size each year. We brought Looking ahead to the next 25 years ...
in-house our creative design and adjacent
services – large format printing, signage, Whatever the challenges may be, we’ll continue
vehicle décor, fulfilment and mailings – to go to extraordinary lengths for our clients,
we invested heavily in machines, people, adapting, diversifying and being the fuel that
BISON’S LION HEARTS training and development. ignites business growth.
*Themanufacturer.com
Jenna, Mark and Kai skydived from 12,000 feet Best wishes,
to raise funds for our charity of the year and The demand for space grew; in 2015 we moved to
inspirational client, The Big Cat Sanctuary. a larger home. Within two weeks we secured a project Mark Bidewell
The sponsored event was part of a year-long that we couldn’t have delivered in our old HQ. Managing Director
programme of activities and competitions which
have so far raised over £4,750 for this worthy cause.
01622 677 541 3
Site Flags Brochures
Business Cards Roller Banners HQ Signage Brand Guidelines
SIMPLE, CONTEMPORARY BEFORE AC H I E V E
AND A SYNERGY ACROSS Since the launch of the rebrand, Chartway have gone
from strength to strength. The new, consistent brand
ALL DIVISIONS IN THE GROUP identity has been a breath of fresh air that has united
the group. Its simple, contemporary look has given
Chartway a brand they can be proud of as they work
BISON SUCCESS STORY: CHARTWAY GROUP towards achieving their aspirational goals for their next
ten years.
media and their fleet of over twenty-five vehicles.
Businesses with a growth mindset always strive In line with Chartway’s repositioning to a premium
to improve; Chartway is no exception to that rule. They challenged us to develop three logos brand, we proposed a superior finish for all their W H AT T H E Y S AY
In their first ten years they’d already reached an that would look both distinct and from the assets, including premium textured business cards
annual turnover of £90 million and a reputation same family, whilst conveying the same with a luxury foil finish. “We were reaching our tenth anniversary and
as a leading player in building and construction values, professionalism and quality. upon reflecting on the business it became
services. As they embarked on their second decade We implemented a solution to allow the team to apparent that our brand identity might need
in operation, they wanted to build on this success. call off their business cards at short notice without modernising. It hadn’t been reviewed since
C R E AT E compromising on the look or feel. It was important we were founded - a time when the business
The Kent-based one-stop shop asked for our help in that the Chartway team were proud of their new-look was a lot different to today, hence reaching
formulating a plan to achieve their aspiration. The first Equipped with our findings from the discovery process, branding, and so we recommended high impact out to BISON for a brand review.
step was to reposition as a more premium brand and we explored a range of options, including styles and solutions for the HQ signage that help Chartway
invest in a new identity. tones, all of which showcase a high-quality positioning, stand out from the crowd, as well as creating an One of my main concerns about the process
and then developed creative concepts for the three impression with which the team and clients alike was that the board of directors wouldn’t agree,
DEFINE Chartway Group brands. would want to associate. as all had a difference of opinion. BISON pulled
all the ideas together and presented options
During the discovery process, we invited the The chosen branding is built around a square, which that resulted in a brand that we are all proud
senior management team to join our exploration represents the important house-building attributes We delivered: of and that exceeded our expectations.
into Chartway’s existing position where we of strength and stability, reassuring the high standard
conducted site visits and a brand asset audit, of workmanship. • New brand identity Our new identity is simple, modern and
using THE BISON BRANDING BLUEPRINT. • Brand guidelines contemporary, BISON has successfully managed
The square can be easily transferred across all • Stationery, including letterheads, to create a synergy across all divisions: Chartway
We found that Chartway wanted a clean and businesses, along with the colour palette and compliment slips and notepads Construction and Westerhill Homes, as well as
contemporary look for their new branding, but they typography, to build strong recall and a uniformed look. • Bespoke luxury business cards parent company Chartway Group.”
were also keen to retain elements of their visual We also made sure that the new logos were sharp enough • Leaflets
identity, such as their blue colour palette, which to make a strong impact on van livery and HQ signage. • Roller banners
communicates their values of professionalism and • External signage Paul Safa
reliability. Chartway also asked us for additional brand M A K E • Graphics for the office, fleet and hoardings Group Finance Director
identities for two key divisions within the Chartway • Design templates for adverts, social media Chartway Group
Group: its private homes arm, Westerhill Homes, We rolled out the three new brand identities across their and letterheads
and Chartway Construction. marketing collateral, including stationery, signage, social
4 MADEBYBISON.CO.UK 01622 677 541 5
RE
CO
M ME
AR ND
M
visited some of their clients,
CREATING
K’ AT
in a branded, attention-grabbing van,
S
with a film crew to capture the event.
CONTINUOUS
We provided the vehicle for their
I
IMPROVEMENT
O
N
video shoot day, including the creative
design and production of the full wrap,
(turning a silver vehicle blue!) to make 2 SECOND LEAN BY PAUL AKERS
a big impact and to celebrate the
‘Top Rated Dealer Awards.’
Paul Akers, one of the world’s top As Paul Akers says, ‘Finding the waste
The vehicle made a great focal point thought leaders, uses 2 Second component is not a burden, it’s a game –
for the video and the CarGurus team Lean to simplify the Japanese a giant scavenger hunt.’ The magic
felt energised and confident when behind the concept is that over time
principle of kaizen, or continuous
hand delivering the awards. looking for two-second improvements
improvement. His approach becomes second nature and we
Before
makes everything more efficient continually find ways to remove waste.
Watch the video of the team by reducing waste.
in action: www.wi.st/2lAEFSe Inspired and informed by the Toyota
Prior to reading 2 Second Lean, I thought Production System (TPS), Paul’s lean
the lean concept sucked the fun and business, FastCap, has grown from his
SUPPORTING CARGURUS® WITH THEIR UK SUCCESS creativity out of business, but Paul and garage to a multi-million dollar enterprise,
his team challenged my perception he launches around twenty new
– ANNOUNCING THE ‘TOP RATED DEALER AWARDS’ and turned this idea upside down. innovative products a year and has been
awarded Business of the Year multiple
We often go through life letting little things times. The company has built a culture
bug us. These small annoyances can of lean thinking with its highly effective
CarGurus®, the online automotive What we did We delivered: be quickly fixed and instantly improve daily morning meetings.
marketplace, created by the our home and work lives. For example,
co-founder of TripAdvisor, has taken From the concept phase, BISON • Creative design at the gym recently I had a major panic
the UK by storm since its UK launch worked with the CarGurus team • Fully branded vehicle wrap whilst on the treadmill because the clock Lean has four 1. Safety
in 2015. Following huge success in and designed a more modern take • 1:1 customer care on the wall said 7.45 am and I had key objectives for
the U.S. as the #1 auto shopping site, for their 2019 award plaques which a meeting at 8.00 am. Thankfully, it turned improvement. It is 2. Quality
• Full colour acrylic plaque with
CarGurus has become the fastest had a handy multi-fix solution. multi-fix solution out the clock was nearly one hour fast! vital that any change 3. Simplicity
growing car shopping site in the • Personalised digital silver foiled But the damage was done – the shock is not at the mercy of
UK*. BISON are proud trusted CarGurus showed consideration ‘congratulations’ cards had taken the spring out of my step another objective: 4. Speed
advisers and enjoy adding value for their dealerships by supplying • Window stickers and caused unnecessary cognitive strain.
to individual projects to maximise a plaque that could either be • Mailing solution for plaques
CarGurus’ success. hung on the wall or stand-up After my workout I took the clock from the BISON lean in
proudly on their reception wall and changed it. ‘Cheers mate,’ said
Based on reviews from car buyers desk. The award reinforces the guy on the treadmill next to me, Team BISON embraced 2 Second
What they said:
across the country, the annual customer confidence. ‘that’s been bugging me for weeks.’ Lean, reading a chapter a day together.
‘Top Rated Dealer Awards’ This small improvement not only Our number-one priority is to ensure
“Big shout out to BISON –
recognise those dealerships BISON created a secure packaging improved future workouts, but that everything has a positive impact
thanks again for all your help
who provide exceptional customer solution to distribute the awards also had a positive impact on others. on our clients. The beauty of lean is
on this campaign. Having a
service and deliver an excellent to dealers across the country. it can be harnessed by all departments –
partner that is so resourceful,
buying experience. For their third The anticipation of opening an There are eight wastes that can for example our Client Success Advisers
creative, able and willing to
annual awards, CarGurus’ video intriguing, bulky package was be found in everything we do: refine our systems to deliver to clients
take on challenges, come up
captured some of their dealerships heightened with a personalised a faster, more helpful service, whilst
with new ideas and always
receiving a hand-delivered award digitally foiled ‘congratulations’ our production department uses lean
deliver is just what we need on
from the team. card celebrating the dealership’s Defects to enhance quality processes.
our continued mission to grow
high rating. Over-Production
and break into new markets.”
Waiting Lean is a culture and a community –
From the plaques themselves CarGurus value their clients and we are especially keen to work with
Sarah Non-Utilised Talent
right through to the fully believe it is important to give Cunningham other people on this journey. If you are
wrapped promotional van, deserved recognition – these Transportation
interested, or are already leaning in,
*www.cargurus.co.uk
BISON helped CarGurus extra special touches, such as the Head of B2B Inventory we would love to talk!
present a strong brand bespoke plaques and their names Marketing EU, Motion
identity for the video shoot. in silver foil showcases this. CarGurus Extra-Processing Call 01622 677 541 or email
The CarGurus team personally mark@madebybison.co.uk
6 MADEBYBISON.CO.UK 01622 677 541 7
‘SPRUCE UP’ YOUR P R E M I U M G I F T B OX E S
CHRISTMAS MARKETING Spoil your high-value customers with
memorable, bespoke gift boxes that
create intrigue and strengthen your brand.
A time to rekindle connections and show Pictured left, we designed, printed and
clients you appreciate their custom. finished glossy seasonal packaging with
Branded
Bauble & Gift Box
a fun branded gift, which the recipients
This festive season let your customers were delighted to receive.
know how much you value them.
With a seasonal message or thoughtful THOUGHTFUL GIFTS
gift you can show off your brand’s
personality, and product offering, Raise a smile, or a thank you tweet, with
just in time for the new year. a personalised bauble, bottle of bubbly,
branded cupcake, stylish stationery and
2020 also heralds the beginning of many more possibilities! We can source
Digitally Foiled
a new decade. The roaring 1920s the gifts and packaging, print the gift card
Christmas Card will be remembered for the Jazz Age and fulfil it too.
and flappers, but what will the 2020s
look like? Mark the start of a new era, C E L E B R AT E T H E N E W Y E A R
and capture the moment, with a positive
and optimistic message. Here are our To put your brand top of mind send
favourite seasonal marketing ideas: something fun, like 2020 vision goggles
to help see in the new year, or give a
BRANDED CHRISTMAS CARDS practical gift like a wall planner, or diary,
for the year ahead. Helping you grow,
To make your company Christmas card stand out and breakthrough the noise.
stand out from the crowd we recommend
the power of three: Thank, wow and create happy,
1. Personal message loyal customers this Christmas.
Personalised
foiled gift tags
2. Quality finish, like digital foil Call us on 01622 677 541
3. Design that speaks volumes
COME AND SEE US MEET THE TEAM
MARK JENNA
BIDEWELL BIDEWELL
Managing Director Client Success Manager
CHRIS CLAIRE
CASS BROMLEY
Production Manager Client Success Adviser
BISON create and produce innovative and bespoke M AT T KAI
printed graphics for brand communication. Come and BARNES BOHANNON
visit us to meet our friendly, dynamic team and to find Head of Creative Large Format Specialist
out how we can help you achieve your growth goals.
To arrange a visit please call Jenna or Claire today on:
ALEX MADEBYBISON.CO.UK
01622 677 541 DRURY
hello@madebybison.co.uk | www.madebybison.co.uk Print Finisher
Unit 3-4 Tovil Green Business Park, Maidstone ME15 6TA 2020
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FREE 2020 BISON
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