Leveraging Immersive Virtual Solutions Experience the Mark of Distinction in Meeting Planning - 2021-2022 White Paper by Scarritt Group, Inc.
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Leveraging Immersive Virtual Solutions
Experience the Mark of Distinction in
Meeting Planning
2021-2022 White Paper
by
Scarritt Group, Inc.
+1 (520) 529-0000 | info@ScarrittGroup.com | www.scarrittgroup.com
TABLE OF CONTENTS
INTRODUCTION 3
BENEFITS OF VIRTUAL MEETINGS 5
THE IMPORTANCE OF USING A PROVIDER WHO OWNS THEIR PLATFORM 6
WHO IS SCARRITT GROUP? 7
WHAT YOU CAN EXPECT OF OUR FULLY-CUSTOMIZABLE
VIRTUAL CONFERENCE CENTER (VCC) 8
CASE STUDIES 10
SCARRITT GROUP’S STATISTICS 15
WHY CHOOSE SCARRITT GROUP? 16
Hi,
I’m Ava, the Virtual
Assistant for Scarritt
Group’s Virtual Conference
Center (VCC).
I’ll be your guide as you
explore this document.
Leveraging Immersive Virtual Solutions 2
INTRODUCTION
B
efore covid-19 shook the The solution for meeting-dependent
world in 2020, in-person organizations was transitioning to
meetings and events robust online solutions that not only
were the primary means resolved those issues but enhanced
by which organizations conducted their meeting outcomes. Short of a
business. It wasn’t until the pandemic handshake, it’s no longer business
put onsite gatherings on hold that as usual. It’s better! Not only do
doing business virtually became virtual events afford cost savings by
the “norm.” While virtual meetings, eliminating the need for live event
such as webinars and video calls, expenses but they enable higher
are by no means a new concept, the attendance rates by providing greater
pandemic drove corporate demand accessibility and features on-site
for immersive online platforms, which meetings lack (analytics for instance).
could more closely replicate live This is why many corporations are likely
event experiences. to pivot from virtual to hybrid meeting
models post-pandemic.
When faced with the seemingly
overnight need to change the While the activities and camaraderie
business landscape, companies that happen during face-to-face events
encountered many challenges. How cannot be replaced entirely, using the
would they avoid revenue loss? right virtual event platform and provider
How would they be able to continue successfully bridges the gap, bringing
efficiently meeting customer needs? people closer together through
Would there be problems maintaining engaging, leading-edge virtual events
quality client relationships? What and meetings.
about lost networking opportunities?
How could everyone stay safe?
The virtual event market is expanding significantly!
According to Grand View Research's most recent industry
report, the global virtual events market size was valued at
$77.98 billion in 2019, $94.04 billion in 2020, and is expected
to increase by 23.2% between 2020 and 2027.
Leveraging Immersive Virtual Solutions 3
Did you know?
• Conferencing platforms with machine
learning optimize efficiency with virtual
assistants and related technologies.
• Advanced conferencing solutions
are imperative for successful life-like
collaboration efforts globally.
• The globalization of businesses,
geographically scattered audiences,
and remote staff has driven the demand
for conferencing platforms with seamless
functionality.
• Virtual conferencing solutions can decrease
expenses and increase revenue.
• The latest video conferencing technologies
make virtual collaboration easier and more
efficient.
• Online conferencing solutions that implement
solid security measures negate privacy and
security concerns.
• Virtual meetings can provide a variety of
revenue opportunities that go beyond in-
person events.
Leveraging Immersive Virtual Solutions 4
BENEFITS OF VIRTUAL MEETINGS
Virtual meetings
and events:
• offer greater accessibility to larger, Unlike the simplicity of a webinar,
more diverse audiences a virtual event or meeting platform
• reduce prolonged home and work incorporates technologies that
absences
enable meeting hosts to closely
• are more affordable because there simulate the interactions and
is no cost for accommodations or
travel activities that take place in person.
They are far more advanced, yet less
• enable seamless lead generation
by enabling data collection and expensive to host, and a great way to
feedback further maximize ROI. Today’s virtual
• allow for additional revenue event platforms go beyond simple
streams for online content video capabilities with a chatbox.
• accommodate more attendees at
a lower cost (because there are no
restraints on capacity)
• enable digital material sharing (no
printing costs are involved)
• are environmentally friendly
(less paper, waste, and carbon
emissions)
• reduce participant intimidation and
allow for more engagement
webinar1
noun, often capitalized
• enable long term, on-demand
web · i · nar | \ ˈẁe-bə-ˌnär \
access to recorded sessions and
saved materials
A live online educational
• make it simple to track attendee presentation during which
activity (understanding behavior is participating viewers can definition
a great way to know what to target submit questions and
at future events)
comments
• enable global
inclusiveness (closed 1
Merriam Webster
captioning and
translation services)
Leveraging Immersive Virtual Solutions 5
THE IMPORTANCE OF USING A PROVIDER
WHO OWNS THEIR PLATFORM
Virtual meeting providers come in many different forms, often using third-
party meeting platforms. The few who own their platform offer a multitude
of advanced capabilities that help meeting hosts best mimic the look, feel,
and functionality they are striving to achieve.
Working with virtual meeting and event providers who have ownership of
their platform enables a greater range of benefits:
· They offer a great deal of versatility as they have the autonomy to
customize areas of their platform according to a client’s specifications.
· They have the flexibility to personalize every client experience by
tailoring the way the platform navigates.
· They can use API to integrate additional software that clients may
already be using, such as registration or session software.
· They often have a built-in, customizable Learning Management System
(LMS) with systemic certification.
· Their platforms are typically designed by meeting planners for meetings
versus most third-party platforms that are designed by
technical staff, making the platform far more intuitive and
functional.
· Providers with their own platform can offer more
competitive pricing, given there is no third-party mark-up.
Scarritt Group’s Proprietary Platform
Capabilities
At Scarritt Group, we do all that we can to ensure an unforgettable
experience for event hosts, sponsors, and attendees. Our
personalized services include 24-hour technical support and AVA,
our virtually intelligent avatar, who works as a 24/7 concierge that
can be programmed with thousands of customized FAQs.
The conference center provides immersive 2D imagery and
customizable branding opportunities throughout the exterior and
interior. The multifaceted architecture includes a lobby, auditorium,
collaboration spaces, recruitment center, media center, working
office spaces, exhibition hall, and cafeteria.
Leveraging Immersive Virtual Solutions 6
WHO IS SCARRITT GROUP?
Founded in 1999 by CEO and President, implemented by the US Department of
Adrienne Williams, Scarritt Group is Defense and Veteran’s Administration to
a leading global meeting planning train over 300,000 clinicians and staff,
organization specializing in customized while also providing a best practice
services for the pharmaceutical industry. sharing environment. This includes
570,000 meetings and 400,000 CEUs
We specialize in clinical trial meeting (Continuing Education Units). Upon retiring
management for clinical research from the USAF, Dr. Manny Dominguez met
organizations, pharmaceutical companies, with Adrienne Williams and began creating
biotechnology companies, and related our platform, based on the success of
organizations to include investigator previous versions.
meetings, study coordinator trainings,
scientific advisory board meetings, clinical Our platform’s foundation was built
team meetings, and commercial meetings, with government oversight. Many vital
among others. We also serve a variety of differentiators set us apart from other
other industries who need immersive on- providers, particularly with regard to
site, virtual, or hybrid meeting and event security and risk mitigation. Our VCC is
solutions. FedRAMP (Federal Risk and Authorization
Management Program) cloud security
We have over 600 years of collective assessment compliant and also 21 CFR
experience in hospitality and our Global part 11 compliant. Data is bidirectionally
Director of Quality has cared for dignitaries encrypted throughout the platform (in
and celebrities around the world, including resting state, live, and on-demand). It is
President and Mrs. Ronald Reagan, also Live Meeting Portal (LMP)/Learning
President George H.W. Bush, and the Management System (LMS) hosted and
Queen of England. Our executive team recording accessible. The user experience
comes from a place of humble servitude, is fully-customizable and immersive, with
wanting nothing more than to ensure each chat rooms and forums for increased
attendee has an unforgettable and positive collaboration, and includes customized
experience. registration and reporting.
Our state-of-the-art Virtual Conference
Center (VCC) is proprietary to Scarritt Group
and was designed by the former Chief
Information Officer of the United States Air
Force (USAF). The platform was
Leveraging Immersive Virtual Solutions 7
WHAT YOU CAN EXPECT OF OUR FULLY-CUSTOMIZABLE
VIRTUAL CONFERENCE CENTER (VCC)
CON F E R E N C E PR ES E NTATI ONS VIRTUAL EXHIBIT HAL L
O recordable live cast and pre-recorded O landing page option for exhibitors
presentations for on-demand access O innovative interaction for participants
O livestream concurrent sessions with and exhibitors
camera capability O lead retrieval
O sortable curriculum by tracks O 1:1 meetings (exhibitors and attendees
O mobile iOS/Android scalability via chat and video)
O easy upload interface and functionality O unlimited exhibit booths
O individual/group chats and video chats
ON - D E MA N D ACCES S A ND TRA I NI N G
O self-paced, start/pause/resume pre- DOWNLOAD OPTIONS
recorded content O clickable vendor logo icons
O delivers a high level of production O clickable virtual floorplan
O adaptive virtual host, training, and O searchable keywords
customer support
O scheduling feature
O media center
O certifications SPONSORSHIP
O attendee engagement and resources O clickable banners in the lobby
O polling and gamification (trivia, puzzles, O rotating announcements and banners
Jeopardy, Who Wants to Be a Millionaire,
etc.) O full sponsorship prospectus for entire
platform
O selfie booths
O environment branding opportunities
O collaboration postings
O individual/group texting, audio and video
chat throughout the conference center
O chat rooms for increased collaboration
O customized registration and action
reports
O media library access (customizable)
O teleportation to all locations in the
conference center
O attendees can build their own avatar/
profile
Leveraging Immersive Virtual Solutions 8
WHAT YOU CAN EXPECT OF OUR FULLY-CUSTOMIZABLE
VIRTUAL CONFERENCE CENTER (VCC) continued
DATA A N D A N A LY TI CS
O track and report robust user data and
analysis, not limited to:
- user numbers and identity
- user engagement metrics
- session attendance metrics
- exhibit hall usage and engagement
- attendee engagement with sponsors
O track and report individual attendance
credits/produce and deliver certificates
O dashboard for tracking select metrics
O audience response system
T EC H N I CA L S P ECI FI CATI ONS
OTHER F EATURES
O customization and configuration with
client’s internal marketing team O push notifications/
announcements
O secure event settings with 24/7 platform
access O conference and attendee
meeting agendas
O AVA avatar help desk/chat feature
(technical navigational support) O training schedules
O no size limits for uploaded materials O downloadable access to learning
materials
O API integration – dual endpoint with any
platform O Learning Management System
(LMS) with systemic certification
O standard sign-on protocols
O simultaneous medical
O 21 CFR Part 11 compliant library
interpretation and translation
O bidirectional encryption
O ADA accessibility (closed
captioning)
Leveraging Immersive Virtual Solutions 9
CASE STUDIES
C LI ENT: Women of Color in Pharma (WOCIP)
CHALLENGE:
Like many associations, civil unrest and the pandemic put in-person meetings on hold
for WOCIP. Without knowing exactly when the world would reopen, their annual in-
person conference was in limbo. With decades of meeting planning experience, they
knew the average virtual meeting platform wouldn’t provide the immersive online
conference solution they would need to match their interactive live event.
SOLUTI ON:
Scarritt Group provided top-notch hybrid meeting services that allowed the show to
go on despite the world’s current state of affairs. Their virtual conference platform was
a perfect fit that enabled over 700 WOCIP members to be interactive participants with
life-like virtual opportunities to connect in an environment most had never experienced
before. Scarritt not only wowed everyone with their customized solution, but
they provided WOCIP with valuable data analytics that aren’t possible to
obtain during a live event.
QU OTE:
In difficult times, Scarritt Group stepped up to be an ally and an
asset we didn’t even know we needed. Their support and training
were well beyond what the average virtual platform team offers.
Their cutting-edge platform enabled us to create a unique
experience that set the bar high and really wowed our members
and sponsors. We have built an extraordinary relationship with
Scarritt and consider them family. Moving forward, all of our
meetings will be at least partially virtual to accommodate our global
members through Scarritt’s virtual platform. – LaCresha L. Lightfoot,
Executive Director, Women of Color in Pharma
Leveraging Immersive Virtual Solutions 10CASE STUDIES
C LI EN T: Women’s World Banking (WWB)
CHALLENGE:
Women’s World Banking (WWB) decided to pivot to virtual meetings
in the spring of 2020 due to the pandemic. After conducting thorough
research on digital platform providers, they couldn’t find one that offered their desired level
of personalization at a reasonable price.
SOLUTION:
Just as WWB were searching for the right solution, they were approached by Scarritt Group.
Scarritt Group’s impeccable platform and hands-on approach exceeded their expectations
and didn’t cost a fortune. Their superior backend tech support, easy integration, and detailed
personalization capabilities were exactly what WWB was looking for. Scarritt Group went
above and beyond to create an interactive environment providing attendees a unique and
memorable virtual experience.
QUOTE:
Scarritt Group knocks meetings out of the park while giving you more bang for your buck. We did
a lot of work searching for the right virtual meeting platform provider and nobody came close to
their level of personalization, attention, and collaboration. We have formed a great relationship
with them and have used their services multiple times. We recommend them to others who want a
successful and affordable virtual meeting solution. – Christina
Anand, Events Producer, Women’s World Banking
Leveraging Immersive Virtual Solutions 11CASE STUDIES
C LI ENT: NAFA Fleet Management Association
CHALLENGE:
Face-to-face meetings
came to a screeching
halt with the outbreak
of COVID-19. NAFA
postponed their live
annual meeting and
explored various virtual
solutions instead. In doing
so, they were discouraged
to hear vendors saying,
“that’s not our standard”
or “our software doesn’t
do that.” They also
found many customized
functionalities to be
add-ons. NAFA wanted
features that would give
their members an inclusive, immersive, engaging experience at a cost worth their return
on investment. They needed a collaborative partner open to their ideas with technology to
boot.
SOLUTION:
NAFA heard about Scarritt Group from a reliable referral and
scheduled a demo. Scarritt Group and their proprietary platform
proved to be robust, nimble, and fully customizable. When
others said “no” Scarritt said “yes”, resulting in an online meeting
environment that made members feel like they were actually there.
QU OTE:
Scarritt Group is much more than a virtual meeting platform. It’s heads and tails above what
everybody else is offering without tons of added costs for customization. They were open to our
suggestions and requests and accommodated our needs with zero pushback. They were there
every step of the way and they cared. Our meeting was awesome, our members loved it, and the
post-meeting analytic reports were amazing. We will definitely use their services again and
recommend them highly. – Tina Lynn Mercardo, CEM, DES / Director, Meetings and Events / NAFA
Fleet Management Association
Leveraging Immersive Virtual Solutions 12CASE STUDIES
C LI ENT: Dynamic Global Events (DGE)
CHALLENGE:
Serving the dynamic informational and networking needs of
pharmaceutical, biotechnology, medical device, healthcare, and allied
industries, DGE was concerned about how COVID would impact their in-
person events. It was imperative that their event participants still be able to take advantage
of the unique opportunities DGE was accustomed to providing, not only to continue to
generate revenue, but to satisfy the needs of the industries and professionals they serve.
SOLUTION:
Before the pandemic hit, DGE was already familiar with Scarritt Group and their President
and Founder, Adrienne Williams. Their sales manager came across Adrienne’s business
success story, via Women in Healthcare, and shared it with the staff. It was clear Scarritt’s
virtual meeting platform and services would be a perfect fit for DGE, so they reached
out and built a mutually beneficial relationship that quickly blossomed. When COVID hit,
there was no question that Scarritt Group’s virtual meeting solution was the answer. They
worked closely to develop a value proposition and to anticipate and resolve potential
challenges, bridging gaps between what could be achieved virtually versus in person. They
were able to customize features like entering exhibit halls from auditoriums, virtual happy
hours, gamification, breakout rooms for lunch and refreshments, and so much more. The
team Scarritt Group put together for pre- and post-event and live event support was
fantastic. They even set up post-event surveys and provided detailed analytics. Attendee
feedback indicated the platform was very corporate and professional-looking, unique, and
user-friendly.
QUOTE:
Scarritt Group’s innovative virtual conference platform, professional one-on-one training, stellar
back-end support, and user-friendly interface allowed us to navigate the pandemic without
missing a beat. We increased revenue and there were significant levels of satisfaction amongst
attendees, sponsors, and speakers alike. We have utilized their services multiple times and intend
to continue doing so in a hybrid manner
even after COVID is long gone. We cherish
our relationship with Scarritt Group and
recommend them highly. We even have
them listed as the official virtual platform
partner of DG Events on the homepage of
our website… you just can’t give a better
endorsement than that!
– Michael R. Goldberg, President/CEO, Dynamic
Global Events
Leveraging Immersive Virtual Solutions 13CUSTOMIZED VIRTUAL REGISTRATION
CUSTOMIZED VIRTUAL LOBBY
Leveraging Immersive Virtual Solutions 14SCARRITT GROUP’S STATISTICS
Over 2,200 virtual Over 165,000 satisfied
events hosted virtual attendees
52 countries served Over 400,000 CEUs
(Continuing Education Units)
In 2020, client satisfaction was rated 4.92 out of 5 and
attendee satisfaction was rated 4.87 out of 5.
Leveraging Immersive Virtual Solutions 15WHY CHOOSE SCARRITT GROUP?
Scarritt Group specializes in cornerstone of our mutual success.
both onsite and virtual event We work collaboratively to ensure
planning and production virtual meetings look and feel just
for pharmaceutical and like our clients’ in-person meetings
biotechnology companies. We do, with customized branding and
are committed to providing an functionality.
unparalleled virtual experience.
Our proprietary platform,
extensive meeting industry
knowledge, and dedicated staff
Contact us today for a demo
offer an online experience like no to experience the mark
other. of distinction in meeting
As indicated in some of the planning.
testimonials within this report,
we care deeply about our clients
and their audiences, and believe
building strong relationships is the
A message from our President and CEO
Leveraging Immersive Virtual Solutions 16You can also read
