LIVE, LEARN, WORK, SHOP & PLAY IN THE 9TH! - RISING SUN AVENUE: "PHILADELPHIA'S NORTHEAST GATEWAY" - LIVE, LEARN, WORK, SHOP & PLAY IN ...
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RISING SUN AVE. LIVE, LEARN, WORK,
SHOP & PLAY
IN THE 9TH!
RISING SUN AVENUE:
“PHILADELPHIA’S NORTHEAST
GATEWAY”
NOVEMBER 2019 Office of COUNCILWOMAN CHERELLE PARKER
9TH DISTRICT AT A GLANCE:
RISING SUN AVENUE The 9th District includes a variety of
diverse, family-friendly neighborhoods that
are well-connected to city and regional HO
MEOWNE
RS
HIGH
transportation networks.
LIVE, LEARN, WORK, SHOP
HIP
162,794
& PLAY IN THE 9TH!
9TH DISTRICT POPULATION
IN 2016 64.1%
OWNER-OCCUPIED
9.6%
ASIAN
62.4% $
16.3% BLACK
HISPANIC
“PHILADELPHIA’S NORTHEAST GATEWAY” RACE/
$131,535
ETHNICITY
MEDIAN HOME VALUE
11.7%
WHITE
The 9th District contains highly diverse
RD
neighborhoods with different ethnic and
ILL
racial profiles.
WADSWORTH
YH
$41,794
IV
Source: RES 2017 Estimates; RES MEDIAN HH INCOME
VERNON
CH
EL
WASHINGTON TE
NH
AM
ST
EN AV
E WELLENS AVE – COTTMAN AVE
TO CO
OGONTZ
N
AV
E
STENTON RISING SUN AVE TT
MA
N
AV
E
Y
OLD YORK D AR
6 6 TH AV UN
E BO
TY
CI
CASTOR
BROAD
// ABOUT
E
AV
N. 5TH OR
Rising Sun Avenue is a long
ST
CA
commercial corridor that spans RISING SUN
multiple neighborhoods in the
eastern section of the 9th Council LV D
TB
SE VEL
District. It runs through Tacony R OO
Creek Park, a 300-acre watershed anchored by a concentration of // CURRENT
park that was once hunting grounds civic assets: Lawncrest Recreation
Center, the Lawncrest Branch
CONDITIONS
for the native Lenape people. The
road itself was originally a major Public Library, 911 Dispatch Training Rising Sun Avenue is the major
transport route and toll road in Center, the Fire Department’s commercial corridor for its
the late 1600s through the 1900s Engine 64 and the Streets surrounding neighborhoods. The
with small farming villages located Department’s 5th District Survey neighborhoods include many long-
at intersections. The corridor is Office. time residents as well as a more
2
recent influx of close-knit immigrant
communities from Asia and Latin
America. The mostly residential
area includes a variety of housing
types with single-family homes,
twins, and attached row houses.
These neighborhoods have very low
vacancy.
Rising Sun Avenue has a compact,
walkable quality to it, with short
blocks and a reasonable street
width that makes it easy for
pedestrians to cross back and
forth to reach different shopping
destinations.
Shoppers and business owners on
Rising Sun Avenue take pride in the
area’s diversity and the increasing
RISING SUN AVENUE STRETCHES FOR NEARLY THREE MILES THROUGH THE variety of stores available. It is also
9TH DISTRICT, WITH A WIDE VARIETY OF RETAIL OPTIONS—FROM LARGE highly accessible by transit, making
SHOPPING CENTERS TO SMALL STOREFRONT SHOPS. it easier for potential shoppers to
come from throughout the region.
Some parts of the corridor are
well-covered with street trees, but
there are some gaps in coverage.
There is also a need for more trash
receptacles, particularly south of
Lawncrest Recreation Center.
Philadelphia’s traveling Night
Market festival was held at Rising
Sun and Cottman Avenues in 2017
and, due to its huge popularity,
returned to the corridor in 2018.
Residents and business owners are
eager to build on this momentum
and create an identity for the
corridor that attracts patrons to
visit and shop but currently lack the
organizational capacity needed.
3
EXPLORING THE CORRIDOR
The Lawncrest Recreation Center and
Lawncrest Library are part of a concen-
tration of civic spaces along Rising Sun
Avenue. They are due to be extensively
renovated as part of the city’s Rebuild
Initiative.
// STRONG ANCHORS COMMUNITY ASSETS:
Rising Sun Avenue has a collection » Lawncrest Branch Library
of institutional anchors including » Lawncrest Recreation Center
the Lawncrest Recreation Center,
» Tookany Tacony-Frankford Watershed Park (TTF)
the Lawncrest Branch Public
Library, 911 Dispatch Training » Ziehler Playground
Center, the Fire Department’s
Engine 64 and the Streets
Department’s 5th District Survey
Office.
Lawncrest Recreation Center and
Lawncrest Library are both slated
for major renovations as part of
the City’s Rebuild Initiative. This
forthcoming investment is an
opportunity to help transform the
block into a welcoming gateway
and vibrant public space along the
bustling corridor.
The corridor is in need of
cohesive signage, greening, and
streetscape improvements.
4
RISING SUN AVENUE IS WALKABLE WITH
SHORT BLOCKS AND A PEDESTRIAN-
FRIENDLY SCALE.
RESIDENTIAL
COMMERCIAL COMMERCIAL
// SAMPLE OF EXISTING BUSINESSES AND SERVICES
Rising Sun Avenue is a long corridor with multiple commercial segments. The variety of
businesses are vast and include too many to list here, but below is a sample of the types
of stores and businesses you’ll find:
» Beauty Time » Planet Fitness
8%
» Classic Optical » Quaker Diner 2%
» Chase’s Hop Shop » Reliable Realty LLC 32%
» DeMarco’s Hair Artistry » Rising Sun Budget Services
BUSINESS
» Dr. Louis Brown Dermatology » Rising Sun Family Practice 40% TYPES
» Home Gallery Furniture » Rising Sun Lawn & Garden
» Jerusalem Furniture » Rising Sun Pharmacy
» Larry’s Steaks and Hoagies » Salerno’s Ristorante & Pizza 19%
» Las Colinas Restaurant » Sassy Nails Retail / Wholesale
» MicroTecc LLC » Sheena’s Braids & Boutique Food / Restaurant
Information / Finance & Insurance /
» Nam Vang Restaurant » The Globe Restaurant & Grill
Professional Services / Management
» Pho & More II » Time for Tots Inc. Entertainment & Recreation
Healthcare & Social Services
5
// TRANSPORTATION
The stretch of Rising Sun Avenue WADSWORTH Cedarbrook
Plaza
within the 9th Council District is well
John F.
McCloskey School
RD
VERNON !
Fox Chase
IL L
YH
M
served by public transit, with the
IC
HE
NE
OGONTZ Cheltenham MONTGOMERY
IV
Ivy Hill R Mall
AV
VE
Cemetery E COUNTY
TA
Franklin S. CH
AN
Edmonds School
ST
EL
AS
TE ! Elkins Park
L
LE
SA
vast majority of the corridor falling NH
TP
UP
AM
M
E
E
AV
TH E
OU
S AVE
RO
WASHINGTON N
AV
within a half-mile radius of a high- E
ANDREW
Chelten Hills
Mt. Airy Finley Cemetery ! Ryers
! Playground
LN
OLD YORK
N UT
Sedgwick ST CO
AL
! EN
capacity regional rail stop.
TT
EW
Simons Northwood
TO Rec Center Cemetery MA
N
AV !
( Melrose Park
N
! Stenton
Philadelphia AV
E National E E
AV !
N. 17TH ST
Cemetery Jardel
E Cheltenham Playground
TT
CO Elmwood
W
YN School OAK LN
A RY
ND
N. 11TH ST
U
E
66T H AVE
STENTON
AV
TY
BO
MARTINS
LE SO
ER
Y VIC N
AV
AK
IT
C!
K
ST E
HIT
AVE
! Washington Lane W CH
N 5TH Lawndale
W
MILL
ELTE
RD
N Sturgis
! Carpenter AVE
Playground
OXFO
RD
BROAD
CCP Northwest
Oak Lane
Reservoir
Eugenio Maria
De Hostos School Lawncrest
Park M
AG
W GODFREY E
CASTOR
Regional Center EA
AVE VE
Finletter
Fisher Park School Olney E
GO
T ST
Playground
DF Naval Support Tarken
Howe RE Activity Playground
! YA
N FRON
! Upsal School
! W NEDRO
E
VE
N. 6TH ST
Har Nebo Cemetery
AVE
AV
Lowell and Monuments
Fern Rock
R
School Laura Carnell
BO
Transportation
Center School
TA
RISING SUN
E
!
AV
Cherashore Samuel Fels
Park High School
OR
Germantown OLNEY AVE
!
VE
LaSalle University Einstein Medical
EA
ST
Wistler Center Grover Washington
Taco
Legend
AD
! Middle School
L
y
CA
DA
n
AM
Cre
Ziehler
ER
W TA
ek
Playground Tacony Creek
SA
M
BO Park
R RD
M
VE
SU
! Tulpehocken ! ! Olney
Olney
Rail Stations
! Chelten Ave
Logan
!
Elementary School
Olney Charter
LT B
LV D
Houseman
Playground
High School
EVE
OS
Half mile radius RO
! Frankford
Bus Lines ! Wyoming
! Queen Lane ! Wayne Jct.
Data Source: City of Philadelphia ! Arrott
! Hunting
Park
// OPPORTUNITY ZONES
Wadsworth Business Association
Dorothy Emanuel
Recreation Center
WADSWORTH AVE
Cedarbrook
Plaza Enon Coulter Community Development Corporation
The Qualified Opportunity
John F.
McCloskey School Vernon Road Business Association
RD
Wadsworth Branch Fox Chase
Library
VERNON RD !
IL L
YH
M Ogontz Avenue Revitalization Corporation
VE
IC
HE
TA
Zone (QOZ) program is a
NE
IV
R
OGONTZ AVE
AN
Ivy Hill AV
AS
Cemetery E
LE
Franklin S.
TP
Edmonds School
ST
M
West Oak Lane Business Association ! Elkins Park
L
E
SA
UP
Hill Freedman TH
federal capital gains tax
World Academy School OU
E
RO CH
N
AV EL
E TE
MT. AIRY NH
S AVE
ST WASHINGTON LN West Oak
AM
AV
ANDREW
EN Chelten Hills Pennypacker Lane Branch
E CO
TO
incentive offered to taxpayers
Mt. Airy Finley Cemetery School Library Oak Lane Business Association ! Ryers TT
! N Recreation Center West Oak Lane
MA
AV New Medina CDC Senior Center
!
Sedgwick
E WEST OLD YORK RD N
AV
E
Simons
Rec Center
OAK LANE
!
N
Northwood
( Melrose Park
TL
in exchange for the deferral ! Stenton Cemetery
NU
Philadelphia Rowen
National E EAST
AL
Recent Investment Cemetery AV
Schooll
! Jardel
EW
N. 17TH ST
TT
E OAK LANE Cheltenham TY
SO
Playground
CO N
YN Elmwood OAK LN RY AV
E
DA
School
W Oak Lane BURHOLME
and investment of capital UN
Branch Library
Castor Bustleton
VE
66T H AVE
STENTON AVE
N. 11TH ST
BO
Building 21
MARTINS
RA
N. 5th St LE Cottman
Y VIC
E
AK
Revitalization IT
C!
K
ST Business Association
HIT
W CH
AVE
J. Hampton
! Washington Lane ELTE Project Lawndale
W
MILL
Moore School
N AVE
RD
Sturgis
! Carpenter
gains into designated,
Playground
T ST
OXFO
RD
Oak Lane
BROAD ST Reservoir Eugenio Maria
De Hostos
Lawncrest
Rec Center
N FRON
School Lawncrest Branch M
CCP Northwest AG
Library E
Regional Center W GODFREY EA
AVE LAWNCREST VE
N. 5TH ST
Olney
Finletter Playground and CASTOR AVE
distressed census tracts.
Fisher Park School Recreation Center 2021 Completion
E
GO
LOGAN DF Benjamin Franklin
School
Naval Support Tarken
Howe RE Activity Playground
School
! ! W NEDRO
Baseball YA
! Upsal VE
N. 6TH ST
fields Har Nebo Cemetery
E
Lowell AVE
AV
Fern Rock and Monuments
Transportation School
Laura Carnell Bushrod Branch
OR
Center
OLNEY Library
B
School
E
!
TA
AV
The 9th District includes
Cherashore 2021 Completion Samuel Fels
Park
RISING SUN AVE High School
OR
Germantown
! LaSalle University Einstein Medical W TA OLNEY AVE
ST
Wistler Center Grover Washington
VE
BO
! R RD Middle School Oxford Circle CCDA
EA
Clarkson Park
CA
Greater Olney Ziehler
AD
L
DA
Branch Library
Legend Shevchenko Playground Tacony Creek
AM
ER
Park Park
six QOZ where economic
SA
M
! Tulpehocken ! ! Olney
M
VE
9th Council District Boundary Parks
SU
Logan Branch Olney
Library Olney Elementary School
Commercial Corridors Cemeteries ! Business Houseman
Logan Playground
! Qualified Opportunity Zones ! Rail Stations Association LV D
Chelten Ave Olney Charter
LT B
High School
EVE
development and job Business Associations Rail Lines OS
RO
Rebuild Sites with recent/ongoing investments
CDCs
! Wyoming ! Frankford
! Rebuild Sites eligible for future investment
!
creation can be targeted. Queen Lane Wayne Jct.
! Arrott
! Hunting
Park
6
BUSINESS TYPES THAT CAN COMPETE IN
PHILADELPHIA CLOSE TO THE CITY LINE
What type of businesses will complement the existing
business mix on Rising Sun Ave as the neighborhood works
to attract and inclubate new businesses?
CHALLENGE
The entire retail sector is undergoing dramatic changes as
e-commerce captures demand formerly served by bricks
and mortar stores.
POTENTIAL
The sectors that continue to thrive nationwide include:
» food - restaurants and specialty food
» fitness
» entertainment and wellness/beauty - doctors, dentists,
salons, etc.
WHY DO SOME BUSINESS TYPES THRIVE WHILE
OTHERS STRUGGLE?
The categories of businesses that thrive on Philadelphia’s
urban commercial corridors are typically ones that emphasize
experiences and are less impacted by the sales tax differential
between Philadelphia and adjacent Montgomery County and
that require consumers to visit the establishment making these
businesses resistant to the impact of e-commerce.
Unique, specialty and destination businesses (for example a
store providing supplies for a specific hobby) also can succeed in
close proximity to chains, particularly in parts of the 9th District
with higher household incomes.
7
VISION FOR THE FUTURE
// OPPORTUNITIES elements in the form of a mural,
banners, and branded Big Belly
Major opportunities for Rising Sun trashcans that emulate a new
Avenue include the formation of a Rising Sun Avenue brand.
CDC to better organize business
owners and residents, advocate Physical improvements to the
for public realm improvements, quality of the pedestrian experience
and market the area’s rejuvinated will encourage shoppers from
identity. surrounding areas to stay and
enjoy the area’s growing level of EXISTING
Another ongoing effort that can be activity. The dense, walkable nature
expanded upon is the Mural Arts- of the corridor and its proximity to
led effort in partnership with elected transit are likely to attract younger
officials and local community generations seeking convenient,
organizations to add placemaking fun, urban neighborhoods.
ILLUSTRATIVE RENDERING OF CORRIDOR WITH PROPOSED IMPROVEMENTS
8
RECOMMENDATIONS
1 Attract New Dine-in 3 Rising Sun Mural 5 Add More Community
Restaurants With community input, develop Events
Residents have expressed a strong an evocative mural to enliven Develop a set of recurring
desire for dining options along the the corridor and communicate a community events to activate
corridor. There may be a number cohesive identity that references the the corridor and draw people to
of key properties that are already history and culture. eat, shop, and use services and
outfitted for restaurant businesses amenities.
that could be marketed to potential
restaurateurs.
4 Business Incubator 6 Boost Foot Patrols
Create a business incubation space Enhance community policing
2 Create a CDC that could be used for co-working in stretches of the corridor that
and the development of new struggle with loitering and other
Form an organization to help organizations/services/businesses public safety issues.
manage corridor improvements, as well as other services like
support existing businesses, build computer skills training and adult 7 Stormwater Management
cohesion, and acquire property. education. & Greening
Implementing stormwater
management along the corridor
and at existing and future parking
lots will help absorb rainwater while
adding greenery to the streetscape.
// GREENING BEYOND STREET TREES
Living walls and rich, dense
planting help to create a visual
screen that makes sidewalks and
parking lots more comfortable,
welcoming spaces.
These planters along the Market
Street Bridge provide greening along
a portion of the street where it would
be difficult to plant trees. The planters
also create a physical and visual barrier
between pedestrians and fast moving
traffic. A similar approach can be used
for Broad Street.
9
RECOMMENDATIONS
// REBUILD of urgent repairs and reinvestment. Library was awarded $4.5 million
Community Ventures, a 501(C)(3) dollars for a complete overhaul that
In 2019, both the Lawncrest developer has been selected as the includes addressing mechanical
Recreation Center and Lawncrest project manager to manage the issues, communication, and
Library were awarded funding design, public engagement, and enhancing the space to better serve
through the Rebuilding Community redevelopment process for the two the adjacent communities.
Infrastructure (Rebuild), a City of sites.
Philadelphia program to invest When completed, this area will
hundreds of millions of dollars The Lawncrest Recreation Center be transformed into a thriving
to improve neighborhood parks, was awarded $5 million for both community hub along the Rising
recreation centers, and libraries. exterior and interior improvements Sun commercial corridor—and
Although both the recreation including infrastructure that energy can help to spur
center and library are well used for improvements, rehabilitation of the additional investment throughout
family, children, youth, and adult existing swimming pool, site, and the neighborhood. Both projects are
programming, the sites are in need field improvements. The Lawncrest expected to be completed by 2021.
St. William’s Cat
911 Dispatch Training Center
& Fire Department, Engine 64
As
Ho
Lawncrest Library
E
AV
Lawncrest Rec Center
SUN
NG
R ISI
s
Splading Dirk Church
ct
je
ro
IP
GS
d
ne
Pilgrim Baptist Church
an
TO FIND OUT MORE:
Pl
go to https://www.
phila.gov/programs/
rebuild/ KEY ADJACENCIES AT LAWNCREST PARK CIVIC ANCHOR1 2
Attract new dine-in restaurants by Create CDC to help manage
leveraging transit, parking, and corridor improvements, support
walkability aspects existing businesses & build cohesion
3 4
Implement a “Rising Sun” themed Develop a business incubation
mural to brand the corridor space that could be used for co-
working and the development of
tholic Church
new businesses
5
6
ssembleia de Deus Missoes
ope Center
More community events to activate
the corridor and draw people to eat,
shop ,and use services/amenities Boost foot patrols in areas
struggling with crime/loitering
7
Stormwater Management & Greening
11EXISTING
RECOMMENDATIONS
ILLUSTRATIVE RENDERING OF POTENTIAL RISING SUN MURAL AND STREETSCAPE IMPROVEMENTS
// GREENING BEYOND STREET TREES
These planters along the Market
Street Bridge provide greening along
a portion of the street where it would
be difficult to plant trees. The planters
also create a physical and visual barrier
between pedestrians and fast moving
traffic. A similar approach can be used
for Broad Street.
12POTENTIAL PARTNERS & RESOURCES
// GETTING IT DONE
The following potential partners
and resources can help residents
and interested stakeholders achieve
the vision of Rising Sun Avenue.
Strategy Potential Partners Existing Resources
1. Attract new dine-in restaurants by leveraging transit, parking, and walkability aspects
Local developers and prop- Under the new federal tax bill, this census tract is designated as an
erty owners, Philadelphia Opportunity Zone, an effort to incentivize redevelopment and long-
Commerce Department, term investment in distressed census tracts using private investments.
Individuals who invest in Qualified Opportunity Zones are eligible to
Pennsylvania Department of benefit from capital gains tax incentives.
Community and Economic
Development
2. Create a CDC
Philadelphia Commerce The City provides funding to select nonprofit organizations that help
Department, Pennsylvania businesses, which is provided through the Business Technical Assis-
Department of Community tance Program (BTAP). BTAP helps organizations equip business
owners with business skill training, lending, English language assis-
and Economic Development tance, and legal aid. A list of Current BTAP providers can be found
here: https://www.phila.gov/departments/department-of-commerce/
supporting-business/one-on-one-business-support.
3. Create a Rising Sun mural
Mural Arts The Community Murals Initiative is a program put forth by Mural Arts
Philadelphia that collaborates with community members to imagine
and lead projects that build social capital, develop communal own-
ership, represent diversity, and empower people. Mural projects often
highlight and respond to the area’s history and current needs. Any
community member or group can apply, and applications are open
twice a year. For more assistance, call (215) 685-0750.
13POTENTIAL PARTNERS & RESOURCES
// GETTING IT DONE
The following potential partners
and resources can help residents
and interested stakeholders achieve
the vision of Rising Sun Avenue.
Strategy Potential Partners Existing Resources
4. Develop a business incubator
Philadelphia Commerce The Neighborhood Economic Development Grant helps fund plan-
Department, Pennsylvania ning, pre-development, and development costs. Grants range from
Department of Community $100,000 to $500,000 and the Department of Commerce invests in
opportunities that revitalize neighborhoods and provide employment
and Economic Devel-
opportunities. Grants are awarded through a yearly Request for
opment; The Enterprise Proposals process. For more information, call (215) 683-2167.
Center; IF Lab; 1776; Temple
Small Business Development Elevate!, a program run by The Enterprise Center, is potential small
business incubator model for the 9th District. It works with ear-
Incubator; Her Corner; Philly ly-stage businesses that have been running for at least six months
iHUB; The Institute of Hip to grow their companies into profitable and sustainable businesses.
Hop Entrepreneurship This 12-month program provides Elevate! entrepreneurs with access
to credit repair help, peer support, financing, and workshops on
sales, marketing, finance, and leadership, among other things. The
program also provides work space at The Enterprise Center’s West
Philly co-working space Venture Acceleration Center.
Other potential incubator and accelerator programs that could
serve as resources to entrepreneurs in the 9th District are listed under
Potential Partners.
14Strategy Potential Partners Existing Resources
5. Add more community events
Philadelphia Commerce Developed by the Department of Commerce and non-profit The
Department, Keystone Food Trust, the Night Market is an economic development and
Opportunity Grants, local community engagement initiative that uses mobile vending to bring
visibility to local restaurants and food trucks. The market travels
community organizations, between different neighborhoods and restaurants are given the op-
business association portunity to expand their reach into the mobile vending market-place.
The Food Trust offers support through workshops on best practices
for first-time vendors. The Food Trust also partners with Kiva Zip, a
program providing 0% interest loans up to $10,000 for underserved
small businesses and entrepreneurs. Neighborhoods can bring the
Night Market to their area by finding a community partner (CDC/
business association) and obtaining city approval. For more informa-
tion, email night-market@thefoodtrust.org.
6. Boost foot patrols
Police Department Philadelphia Police Department or local Townwatch group and public
advocacy efforts by local community organizations.
7. Stormwater Management & Greening
Philadelphia Water The Philadelphia Water Department’s Green Stormwater Man-
Department agement grant program is an opportunity to reduce stormwater
bills, add new landscaping, fix drainage problems, and improve the
appearance of properties. The grant covers up to 100% of the cost to
design and construct a stormwater retrofit project, small or large, on
non-residential properties. After a project is complete, the property
owner qualifies for lower stormwater charges. To find out if your prop-
erty is eligible, visit phila.gov/swgrants and select “Parcel Viewer”
from the Grant Applications Resources menu. For more application
information, visit: https://www.phila.gov/water/wu/stormwater/Pag-
es/Grants.aspx.
15PRINTED 11/20/2019
GET INVOLVED
CONTACT US @
// KYASHA TYSON
Director of Community & Economic Development
Councilwoman Cherelle L. Parker - 9th District
1538 E. Wadsworth Avenue
Philadelphia, PA 19150
Tel: (215) 686-3454
Fax: (215) 685-9271
Email: kyasha.tyson@phila.govYou can also read
