MARCH 1 - 31ST, 2021 - RONALD MCDONALD HOUSE CHARITIES ...
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PRESENTING SPONSORS
Provincial
Regional MARCH 1 – 31 st, 2021
RMHC ALBERTA WINTERLAND INVITATIONAL
EVENT DETAILS
PROVINCIAL
WINTER
FUNDRAISER
MARCH 1 – 31 st, 2021
For the past three years, the Winterland Invitational has Toboggan at a neighbourhood park! Try an ice bike or ice
been a Peewee and Novice hockey tournament hosted in fishing! Let’s get creative to raise money for the hundreds
the Lakeland Region (Bonnyville, Elk Point, and Glendon) of families who need to stay at a Ronald McDonald House
in support of Ronald McDonald House Charities Alberta. in Alberta each year.
The tournament has grown immensely in popularity and
Hockey - Shoot some pucks at your community rink, lake or
participation. Last year, 36 teams from across Alberta
pond, assuming COVID restrictions allow.
played 63 games over three days. In addition to the
500+ participants, there were also over 500 fans and Curling - Book some practice ice time at your local curling
108 volunteers. club, assuming COVID restrictions allow.
For the past nine years, Freeze the House has been a Winter Activities - Get outside and get active with a winter
regional curling bonspiel held over three days in Red Deer. activity such as skating, skiing, snowshoeing, or even
Since its inception, this event has raised over $1.2 million building a snowman - assuming COVID restrictions apply.
for RMHC Alberta. Last year, the tournament saw 30 teams Each of these activities helps support RMHC Alberta.
and 130 curlers participate, with 200 attending the
Saturday night gala. 36 event volunteers helped make this
Register and receive your own red & white
event happen. striped scarf. Raise $100 or more and receive
RMHC mittens!
Provincial Winter Fundraiser
The restrictions surrounding COVID-19 have presented
us with an opportunity to re-imagine two of our biggest
winter fundraising events: Freeze the House Bonspiel &
Winterland Invitational. Since we can’t be playing games
in local hockey arenas & curling clubs, we wanted to
find a way to still engage our supporters through their
favourite winter activities! Please help us raise much-
needed funds for RMHC Alberta families while getting
outside and getting active. Shoot pucks at the local ODR!
Book some practice ice time at your curling club! Hit up
a snowshoe or cross-country ski trail with your family!
Crush your favourite moguls or snowboarding run!
RMHC ALBERTA WINTERLAND INVITATIONAL
SPONSOR BENEFITS & BRAND ALIGNMENT
Sponsoring the Winterland
Invitational in 2021 is a unique
opportunity for provincial market
exposure, while supporting the
significant future growth of what
was previously a regional event.
By sponsoring an RMHC Alberta event, you will not only
be aligning your brand with a well-known and respected
global charity, you will also gain market exposure for
your organization.
In Canada, RMHC brand visibility across this country is at
an all-time high. In a recent survey, 90% of Canadians in
Western Canada indicated they had a strong awareness
of RMHC, making it the most-known corporate-affiliated
charity in Canada. In the same survey, respondents
indicated they also had a strong understanding of the
RMHC mission, which has grown in an upward trend from
38% in 2013 to 78% in 2019. Additionally, 1 in 4 Canadians
have either stayed at, or know someone who has stayed
at, a Ronald McDonald House.
Source: 2019 Cause Marketing Report, Ipsos
Show the community
(YOUR BRAND) can demonstrate
that (YOUR BRAND) is
community engagement.
socially responsible.
(YOUR BRAND) has the RMHC Alberta will highlight
opportunity to invest in the (YOUR BRAND) in front of
families we serve. social media followers.
RMHC ALBERTA WINTERLAND INVITATIONAL
WHY SUPPORT RMHC ALBERTA?
2019
1,154 When a child is sick, nothing
FAMILIES STAYED AT A is more important than family.
RONALD MCDONALD
HOUSE® IN ALBERTA
RMHC Alberta is more than just a roof over our families’ heads; it
23,595 is an essential service, vital to the continuum of family-centered
care and critical to how pediatric health care is delivered in our
NIGHTS OF COMFORT province. Our Houses in Calgary, Edmonton, Red Deer (and soon-
WERE PROVIDED to-be Medicine Hat) are not a nice to have; they are a must have.
TO FAMILIES Over 65% of families live outside of a city with a children’s hospital.
RMHC Alberta alleviates the financial, emotional, and physical
194
burdens placed on families who must travel long distances for the
specialized care their sick or injured child needs. When a child
is sick, the whole family is sick. RMHC Alberta understands
COMMUNITIES WERE SERVED this and is the bridge to quality health care by supporting the
ACROSS THE PROVINCE, whole family throughout their medical journey.
FROM ABEE TO WOKING
In 2019, we had 8,945 volunteers at RMHC Alberta signature events.
RMHC ALBERTA WINTERLAND INVITATIONAL
PROVINCIAL EVENT LIST/DESCRIPTION
Annually, RMHC Alberta hosts a number of fundraising events across the province. If you would like to learn more about
increasing the reach of your brand through different sponsorship opportunities available at our signature events, please be in
touch and we can work closely with you to customize a benefits package. The 2021 events calendar is:
Vertical Version: Stacked Version: Horizontal Version:
MARCH AUGUST OCTOBER
R M H C ® A L B E R TA
Winterland Invitational
(Hockey & Curling Tournament)
R M H C ® A L B E R TA
R M H C ® A L B E R TA
Polo Classic Once Upon a Time Ball
• Calgary (inaugural event) • Grande Prairie
JULY
SEPTEMBER
NOVEMBER
Hustle for the House
(Provincial Run)
Shoot for the House
JUNE (Clay Shooting Tournament)
• Grande Prairie
• Winfield
Taste of Home Gala
• Medicine Hat
• Calgary
• Lethbridge
• Edmonton
Charity Golf Classics
• Canmore
• Cold Lake
• Grande Prairie
• Red Deer
RMHC ALBERTA WINTERLAND INVITATIONAL
BENEFITS TO SPONSORSHIP
Regional Activities House Family Kid Gift in Kind Gift in Kind
Ambassador
Presenting Sponsor Hero Hero Hero (1) (2)
Auction
Investment $10,000 $8,000 $5,000 $2,000+ $1,000+ $500+ Media
item
Logo on event
• • • • • • •
webpage
Message in
•
activity package
Logo in activity
• • • • • •
package
Recognition on
•
Auction Platform
RMHC ALBERTA WINTERLAND INVITATIONAL
SPONSORSHIP AGREEMENT
I would like to sponsor:
Presenting $10,000 Activities Sponsor $5,000 Gift in Kind (1) Media
Ambassador $8,000 House Hero $2,000+ Gift in Kind (2) Auction item
Heart & Hustle $5,000 Family Hero $1,000+
Goal $5,000 Kid Hero $500+
Contact Information:
Company Name (print as you would like it to appear Contact Name
in sponsor recognition materials)
Address City Province Postal Code
Telephone Email
Payment Information:
Cheque to follow
Name on Card (Please make payable to Ronald McDonald House
Charities® Alberta)
Please invoice me or the company at the address above
Card Number Expiry CSV
Visa/MC/AMEX
Signature
Authorized by:
Sponsor Representative (Print Name) Sponsored Representative (Signature)
Please complete form and send to Oreen Skiba at oreen@rmhcalberta.org
or Sandi Ferchau at sferchau@rmhcalberta.org.
Email a high resolution logo file (vector or .eps) with the sponsorship agreement.
RMHC ALBERTA WINTERLAND INVITATIONAL
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