MARCH MADNESS RATINGS SCORE... BULL RIDING ON CBS THROUGH 2028
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Vol. 20, No. 938, April 5, 2019 Dick Wien, Editor / rwien@cbs.com / 212-975-5607
MARCH MADNESS RATINGS SCORE...
BULL RIDING ON CBS THROUGH 2028
CBS SPORTS AND TURNER SPORTS’ COVERAGE OF 2019 NCAA TOURNAMENT
CONTINUES TO DELIVER STRONG NUMBERS ACROSS ALL PLATFORMS
*****
CBS SPORTS TO BE HOME OF PROFESSIONAL BULL RIDERS THROUGH 2028
CBS Sports and Turner Sports’ coverage of the 2019 NCAA Division I Men’s Basketball
Championship continues to deliver strong numbers across all platforms. Live game coverage
across TBS, CBS, TNT and truTV is averaging a 6.7/15 HH rating/share in the metered markets,
tied for the third-highest rating through the Regional Finals in 26 years. The 6.7/15 HH rating is up
+8% over last year (6.2/13), based on Nielsen metered market delivery. In addition, NCAA March
Madness Live has set all-time records in live streams and live hours of consumption for the NCAA
Tournament to date, with both seeing increases of 30% or more through the Regional Finals. MML has also set daily records
in live hours (eight times) and live streams (five times). … Official NCAA March Madness social accounts have produced a
117% increase in engagements vs. last year’s tournament to date through Sunday (Facebook, Twitter and Instagram). …
Last Sunday’s Regional Finals across TBS and CBS (7.2/15) generated the second-highest rating for the Elite Eight since
2011, with increases across all four games. (Source: Nielsen Media Research; Digital Source: Conviva)
In other Sports News... CBS Sports and PBR (Professional Bull Riders) have
reached a long-term rights extension, keeping CBS Sports as the exclusive televi-
sion home of PBR through 2028. The new deal increases the number of PBR
broadcast hours on the CBS Television Network on a yearly basis -- adding addi-
tional broadcast hours during the 2019 season and then televising nearly 20
broadcast hours of programming each subsequent year over the course of the
agreement. In addiion, CBS Sports Network will continue its season-long cover-
age, airing 28 events including all four Majors. CBS Sports Neywork opens the
season at Madison Square Garden in January and will televise all five nights of PBR World Finals in Las Vegas.
1
PEOPLE
Recently, Josie Thomas, EVP, Chief Diversity and Inclusion Officer, CBS Corporation, was
honored as one of Black Enterprise’s Most Powerful Women in Corporate Diversity at the
Women of Power Summit in Las Vegas. The annual award honors exceptional women of
power who have overcome barriers and challenges, proving that there is nothing women of
color can’t accomplish. Noted Thomas: “It was an honor and privilege to be recognized with
such an accomplished group of women leaders championing inclusion in the corporate
workplace.” The Women of Power Summit is the nation’s largest executive leadership con-
ference specifically for women of color.
Veronica Jordan has been named Executive
Earl Gilbert "Butch" Graves
Jr, President and CEO of Vice President, General Counsel of Simon &
Black Enterprise and Josie Schuster, Inc. In her new role, Veronica will have
Thomas
oversight of a broad range of legal affairs, work-
ing with Carolyn Reidy, Simon & Schuster President and Chief Executive Officer,
and Simon & Schuster’s publishing and operations units and international companies
on matters including intellectual property management, regulatory and trade issues, Veronica Jordan (L) and Jennifer
contracts, litigation and corporate governance. Ms. Jordan will also work closely with Weidman
her counterparts at CBS Corporation, the parent company of Simon & Schuster. ... Also at S&S, Jennifer Weidman has been
named Senior Vice President, Deputy General Counsel for the company. Weidman will continue to work with a number of
Simon & Schuster’s publishing imprints as well as on a variety of trade and retail arrangements, and will now take on supervi-
sory responsibility for the company’s contracts department.
TELEVISION for THE LATE LATE SHOW with JAMES CORDEN.
The 2016 and 2017 editions of the PRIMETIME SPE-
l Last week, the week ending March CIAL both earned Emmy Awards for Outstanding
31, CBS was once again the most- Variety Special. The 2018 edition earned an additional
watched network – #1 in viewers for 10 of Emmy nomination for Outstanding Variety Special.
the past 11 weeks. CBS also took the
week in adults 25-54 (1.6) and adults 18-49 (1.2). In Other Corden News... James Corden will
Season to date, the Network is second in adults 25- return to host THE 73rd ANNUAL TONY® AWARDS,
54 (2.2) and out of first place by only -0.1 in adults live from Radio City Music Hall in New York City,
18-49 (1.6). (Source: NTI) Sunday, June 9 (8:00-11:00 PM, live ET/delayed PT).
This will be Corden’s second time hosting the Tonys.
l On Monday, May 20 In 2016 he hosted “The 70th Annual Tony Awards,
(10:00-11:00 PM, ET/PT), which had its largest audience in 15 years and won
CBS will present a new the Emmy Award for Outstanding Special Class
THE LATE LATE SHOW Program. The nominations for the 2019 TONY Awards
CARPOOL KARAOKE will be announced on Tuesday, April 30.
PRIMETIME SPECIAL
2019, featuring an all-new
“Carpool Karaoke” with (Continued on page 3)
Celine Dion. This marks
the fifth primetime special
2
(TELEVISION, continued from page 2)
l Inspired by the recent viral video phenomenon
#LipSyncChallenge, CBS has announced a new one-
hour entertainment special, LIP SYNC TO THE RES-
CUE. The special, hosted by Cedric the Entertainer,
star of CBS’ hit comedy THE NEIGHBORHOOD, will be
broadcast later this year. LIP SYNC TO THE RESCUE is
an interactive countdown special where viewers vote for
their favorite video of performances featuring first
responders channeling their inner pop stars and lip-sync-
ing to hit music -- a trend that began with the
#LipSyncChallenge. The winner will be announced live
during the broadcast.
l SHOWTIME has given a
series commitment and opened a
writers room for the new spy
thriller INTELLIGENCE, a real-
world scripted drama series from Academy Award-win-
ning filmmaker Mark Boal (“The Hurt Locker,” “Zero
Dark Thirty”). The series, based on real stories from
around the world, will explore the secret inner workings
of power – how espionage intersects with politics,
finance, media and Silicon Valley. The first season will
dramatize the behind-the-scenes history leading up to
the 2016 U.S. election, with each subsequent season
looking at a major world event through the lens of covert
operations. The project is a co-production with SHOW-
STORY shines a spotlight on the polarizing athlete
TIME and Media Res Studio, with Michael Ellenberg
who was at times feared and often misunderstood
from Media Res executive producing.
both on and off the basketball court. Directed by
Johnny Sweet (VICK) and written by journalist Tom
And… SHOWTIME has announced the acquisition of
Friend, QUIET STORM: THE RON ARTEST
rights to the award-winning documentary QUIET
STORY will premiere on SHOWTIME on Friday,
STORM: THE RON ARTEST STORY based on the tur-
May 31 at 10:00 PM, ET/PT during Mental Health
bulent life of one of the NBA’s most controversial figures.
Awareness Month.
Winner of Best Documentary at the 2019 Santa Barbara
Film Festival, QUIET STORM: THE RON ARTEST
(Continued on page 4) 3
CBS TEAMS CYCLE TO FIGHT MS
On Saturday, March 23, more than 17
members of Team CBS, the CBS
Veterans Network and KCAL9 News
anchor Jeff Vaughn raised more than
$11,000 by pedaling 1,285 miles com-
bined as a part of Bike MS Los Angeles
in support of those living with multiple
sclerosis. It was also the debut of the
new CBS Veterans Network cycling
jersey that everyone was proud to wear
at the event, which drew over 1,000
attendees. Team CBS included four
California Highway Patrol Public
Information Officers who work year-round
with CBS2 KCAL9, two of whom are vet-
erans. This is the third year Team CBS
has participated in Bike MS Los Angeles,
and it is hoped to grow the team even more next year! To watch video coverage of the 2019 event that aired on CBS2 and
KCAL9, go to https://on.frame.io/7twE2Sqj and https://on.frame.io/k325vppV
Next Up... Bike MS NYC on Sunday, Oct. 20 -- join us for a 30 Mile Traffic-Free route around
Manhattan, or 50-Mile and Century routes through the Holland Tunnel. To join Team CBS, please go
to https://tinyurl.com/yxmmuasy. CBS will pay the registration fee. Team members must sign up with
the discount code CBSCARES19 in order to have the fee waived.
UPDATE is published by CBS Communications Group.
Dana McClintock: Chief Communications Officer
Richard Wien: Editor
Jen Vafidis: Director, Editorial Services
CAUTIONARY STATEMENTS REGARDING
FORWARD-LOOKING STATEMENTS
This newsletter may include "forward-looking statements" within the meaning of section 27A of the Securities
Act of 1933 and section 21E of the Securities Exchange Act of 1934. Forward-looking statements inherently
involve risks and uncertainties that could cause actual factual results to differ materially from the forward-look-
ing statements, including those due to changes in economic, business, competitive, technological, strategic
and/or regulatory factors, and other factors affecting the operations of the businesses of the CBS Corporation.
CBS Corporation's news releases and filings with the Securities and Exchange Commission including but not lim-
ited to its most recent Form 10-K, Form 10-Qs and 8-Ks, contain a description of factors that could affect future
results. The forward-looking statements are made only as of the date of this document and we do not undertake
to update any forward-looking statements to reflect subsequent events or circumstances. For more information
about CBS Corporation, see the Company's news releases and filings with the Securities and Exchange
Commission which can be found on the CBS Corporation website, www.cbscorporation.com, in the "News" and
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