Market Review Coway News - IR Webzine 2021. March - 코웨이 IR
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IR Webzine 2021. March
‣ Market Review
‣ Coway News
본 자료는 매월 주식시장 현황, 코웨이의 주가 및 관련 데이타, 재무현황 및 영업실적, 기타 IR관련 주요 이슈 등을 포함하고 있으며, 주주 및 투자자들에게 참고가 될 수 있는 각종 정보제공을 목적으로
제작되었습니다. 따라서 이 자료는 어떠한 경우에도 주주 및 투자자 여러분들의 투자 결과에 대한 법적 책임소재의 증빙자료로 사용될 수 없습니다.
IR Webzine 2021. March
‣ Market Review ‣ Coway News
Stock Market
In March 2021, the KOSPI increased 1.61% from the
previous month to close at 3,061.42 points, maintaining
a modest upward trend for two consecutive months. In
the aspect of technical analysis, it is facing a technical
correction stage around 3,000 point after reaching all-
time high.
With a positive outlook on the global economic growth,
stock markets of major countries showed a slight rise.
While there are no decisive issues to influence the
recent market trend, potential buying and selling are in
a tight balance.
In March 2021, the KOSPI seems to continue a
circulatory rally among sectors. However, there is an
expectation on another rally as well.
IR Webzine 2021. March
‣ Market Review ‣ Coway News
Stock Price
% change of COWAY %change of
Classification
Stock Price vs. KOSPI vs. KOSPI200 KOSPI KOSPI200
5 Days 0.61 -1.56 -1.34 2.17 1.95
20 Days -0.61 0.09 0.64 -0.70 -1.24
60 Days -9.90 -16.44 -16.52 6.54 6.61
IR Webzine 2021. March
‣ Market Review ‣ Coway News
Stock Price
In March 2021, the stock price of Coway rebounded
1.24% from the previous month to close at KRW 65,500,
as of March 31, 2021 entering the phase of forming a bottom pattern.
43,230,818 shares (58.58%) Recently, unwaveringly rapid growth of Coway’s overseas
subsidiaries is attracting much attention from investors.
Net Changes in Shares
Because overseas business also pursues rental sales
Changes in Stock Price Changes in Shares Held by Held by Institutional
in January Foreigners in January Investors in January which ensure stable profit growth. We expect the fact to
create a momentum in the near future.
+1.24%
-1,057,117
+201,295 During March, the number of shares held by foreigners
shares
(-2.39%)
shares decreased 1,057,117 shares, or 2.39%, compared with
the prior month. As of the end of March, they maintained
58.58% ownership. Domestic institutional investors
marked net purchasing of 201,295 shares during the
same period.
IR Webzine 2021. March
‣ Market Review ‣ Coway News
Develop the “cold and hot water purifier energy efficiency skill evaluation program”
together with KCL for the first time in Korea
˙Contribute to enhancing domestic test certification competence based on industry-leading technical skill
˙Plan to conduct state-authorized skill evaluation test in the first half of this year for the first time in Korea
Coway Environmental Technology Research Institute de- was succeeded in developing the cold and hot water pu-
veloped the “cold and hot water purifier energy efficien- rifier energy efficiency skill evaluation program together
cy skill evaluation program” together with KCL (Korea with KCL in order to enhance domestic test certification
Conformity Laboratories) for the first time in Korea in or- competence. The company plans to conduct state-au-
der to enhance domestic test certification competence. thorized skill evaluation test in the first half of this year
for the first time in Korea.
The cold and hot water purifier energy efficiency test insti-
tution qualification authorized by KOLAS (Korea Labora- The energy efficiency program makes the display of
tory Accreditation Scheme) can be maintained by passing energy consumption efficiency rating label on each
the skill evaluation program every three years. However, product mandatory and prohibits production and sales
there have been no authorized institutions that operate of low-efficiency products below a certain level. Since
the cold and hot water purifier energy efficiency skill pro- the authorization of cold and hot water purifier energy
gram in Korea. Therefore, companies who want to obtain efficiency test institution from KOLAS in 2015, Coway has
the certification have no choice but to conduct their own been carrying out verification and evaluation on product ment of cold and hot water purifier energy efficiency skill
programs and it has required much time and cost spend- energy consumption efficiency independently. evaluation program will allow us to reinforce the objec-
ing. Test quality standardization was also not easy. tivity and reliability of our test results. We expect that the
Chan-jeong Park, the head of Coway Environmental
domestic energy efficiency test quality will dramatically
By capitalizing on industry-leading technologies, Coway Technology Research Institute, said, “The first develop-
be improved.”
IR Webzine 2021. March
‣ Market Review ‣ Coway News
Introduce “free mattress care service” through a home shopping channel
˙Broadcasting for 60 minutes from 10:55 p.m. on March 22 ˙Providing one-time free mattress care service to subscribers within airtime
Coway provides one-time free mattress care service every four months. Regular care is essential for mat-
through Home Shopping channel on March 22. tress because it is easily contaminated with sweat
during sleep, dead skin cells generated from the
It was prepared to repay customers for their supports
body, and dust.
in celebration of the 10th anniversary of Sleep Care
Mattress sales. Mattress care service is carried out in seven steps of
pollution check, cleaning of bed frame, washing of
The broadcast will be held through Hyundai Home
bed frame, cleaning of side edge, cleaning of mat-
Shopping channel for 60 minutes from 10:55 pm on
tress, UV sterilization, and attachment of tick patch-
March 22. Coway will introduce the necessity of mat-
es.
tress care and provide one-time free mattress care
service to subscribers within airtime. An official of Coway said “We have become the first
Korean company to provide mattress rental program
Coway helps consumers use luxury bed mattress
and professional care service for a decade. With the
(Sleep Care Mattress) at a reasonable price on a
broadcast as a momentum, we expect more con-
rental basis. Professional mattress care service led
sumers to experience our systematic mattress care
by specific equipment is offered to rental customers
service.”IR Webzine 2021. March
‣ Market Review ‣ Coway News
Win the Gold Rating at the “Water Purifier Water Taste Show”
˙The highest level in water purifier water taste evaluation
˙The best water taste for three consecutive years
Coway won the Gold Rating at the “5th Water Purifier Chae-won Park, an evaluator, gave a commentary “Water
Water Taste Show” hosted by KISA (Korea International taste from ICON Water Purifier is very soft and excellent in
Sommelier Association) on March 23. refreshment and drinking.”
The Water Purifier Water Taste Show is held to provide Coway had started research on water purifier water taste
consumers with information on how to select water in 2009 by organizing a task force team. In 2019, the com-
purifiers that ensure safety and good water taste in cel- pany launched “Water Taste Research Center” in Coway
ebration of the World Water Day. Six water sommeliers Environmental Technology Research Institute located
representing Korea directly evaluate water taste and in Seoul National University Research Park. In 2020, the
grant ratings. Gold rating is the highest level. company developed the water taste index for the first
time in the industry.
At the Water Purifier Water Taste Show, Coway’s ICON Wa-
ter Purifier (CHP-7210N) and Hanppyum CIROO Tankless Chan-jeong Park, the head of Coway Environmental
Water Purifier (CHP-8300R) received gold rating. Coway Technology Research Institute, said, “Ranking top in wa-
had ranked top in the water purifier water taste evalua- ter taste for three consecutive years is attributable to our
tion for two consecutive years since the first water taste ceaseless efforts for R&D. We will make a concerted effort
show in 2018. The rating system was first introduced this for research on water taste and filter to provide custom-
year. ers with clean and good water taste.”IR Webzine 2021. March
‣ Market Review ‣ Coway News
Sleep Care Mattress ad where BTS members are featured as the main model is on air on March 24
˙Main concept is “BTS members sleep well on Coway’s Sleep Care Mattress”
˙Show convenient sleeping pose and product features
Coway launches an advertisement for Sleep Care natural and impactive manner. We will continue to
Mattress where BTS members are featured as the expand customer communication activities that can
main model on March 24. appeal the attractiveness of our products through
diverse contents.”
Main concept of the advertisement is “BTS members
sleep well on Coway’s Sleep Care Mattress.” The ad-
vertisement naturally shows their convenient sleep-
ing pose on mattress, Coway’s mattress care service,
and free topper replacement service.
The advertisement is launched through TV, YouTube,
and IPTV channels from March 24.
Byung-hee Shim, the head of Marketing Office, said,
“This advertisement was prepared to introduce the
advantage of our Sleep Care Mattress to consumers
through comfortable sleeping of BTS members in aIR Webzine 2021. March
‣ Market Review ‣ Coway News
Coway’s water purifier ranks 1st in the K-BPI for 23 consecutive years
˙Air purifier and bidet also rank 1st for 19 consecutive years, respectively.
˙ICON Water Purifier is well received on the strength of ultra-slim size and AI-based operation.
Coway’s water purifier, air purifier, and bidet ranked Coway has been well received in the way that it has
1st in the “2021 K-BPI (Korea Brand Power Index)” improved customer value through innovative tech-
released by KMAC (Korea Management Association nologies. Particularly, ICON Water Purifier attracted
Consulting). much attention on the strength of ultra-slim size and
AI-based operation. Innovative cooling technology
The K-BPI is an index that shows the effectiveness
which does not require compressor contributes to
and recognition of each brand through consumer
dramatically reducing product size. This product also
survey on the domestic products and services. More
became the first water purifier to obtain the “Quiet
than 10 thousand consumers participate in individ-
Mark” from the UK Noise Abatement Society.
ual survey to select flagship brands in each business
sector. AI technology of ICON Water Purifier makes it pos-
sible to conduct self-check on operation status and
At the 2021 K-BPI survey, Coway has ranked top in
provide solutions in case of abnormal status. Silver
the water purifier (22 consecutive years), air purifier
care function offers alarm to users when the product
(19 consecutive years), and bidet (19 consecutive
is not operated for at least 48 hours.
years) sectors, proving its unrivalled brand power in
the health appliances business. Coway became the Byung-hee Shim, the head of Marketing Office, said,
port and trust for long time. We will continue to make
only company to rank top in the health appliances “Coway is dedicated to developing innovative prod-
efforts to improve the value of clean water and air.”
sector for 23 consecutive years. ucts and services to repay customers for their sup-IR Webzine 2021. March
‣ Market Review ‣ Coway News
Win the excellence award for anti-corruption at the “BIS Summit 2021”
˙Recognized for progress in ESG and corporate transparency for the past five years
Coway was appreciated for its efforts for sustainability for improving corporate transparency and conducting
management by being selected as an excellent compa- ESG management in an active manner. Coway also
ny in anti-corruption compliance at the “BIS (Business made a pledge on sympathizing with the purpose of BIS
Integrity Society) Summit 2021” hosted by the UN Global principles and striving to create an innocent society and
Compact Network Korea and Korea Sustainability In- building an anti-corruption environment based on ESG
vesting Forum. activities.
UNGC is a voluntary corporate citizenship council under The company has been active in response to climate
the UN that is striving to spread the UNGC 10 principles change and resource recycling since the proclamation of
in terms of human rights, labor, environment, and an- environmental management in 2006. Recently, Coway
ti-corruption and to achieve the UN SDGs. BIS is a project announced a mid-to-long term goal aimed at achieving
aimed at enhancing the business transparency of Korean full transition into renewable energy consumption sys-
companies and establishing a fair market environment tem and carbon neutrality by 2050. Based on the goal,
der to improve water welfare.
driven by the UN Global Compact Network Korea and Coway set a plan to reduce 50% GHG emissions by 2030.
Korea Sustainability Investing Forum. Hae-sun Lee, the CEO, said, “Our company won the
Moreover, the company is committed to fulfilling social
excellence award for anti-corruption on the strength of
The award is given to listing companies who are excellent responsibility. For example, Coway has been implement-
efforts for improving transparency and conducting ESG-
in ESG performances and anti-corruption activities for ing the “Safe Underground Water” project that supports
based risk control. We will continue to enhance our social
the past five years, ESG evaluation of KCGS, and UNGC water purifiers in regions without public water supply
responsibility and sustainability management activities.”
membership activities. Coway was highly appreciated jointly with the Ministry of Environment since 2015 in or-IR Webzine 2021. March
‣ Market Review ‣ Coway News
Coway’s Icon Water Purifier ads where BTS members are featured as the main model is on air
˙Effectively delivering product features by filming the daily episode of BTS members
˙Two films titled “space & noise” and “maintenance & convenience”
Coway launches the Icon Water Purifier ads where It shows the scene in a vivid way where RM easily
BTS members are featured as the main model on replaces the one-touch filter and uses the products
March 29. through AI-based voice guidance.
This ad delivers the product’s innovativeness and The last comment “BTS members love Coway” of
usefulness entertainingly by showing the daily epi- two films delivers the appropriateness and pride of
sode of BTS members who are Coway’s global brand Coway purifiers in an impactive manner.
models.
The ads are launched through TV, YouTube, and IPTV
Two films titled “space & noise” and “maintenance & channels.
convenience” are on air.
Byung-hee Shim, the head of Marketing Office, said,
The first film consists of the episode of JIMIN and V. “These ads help consumers easily understand the
It shows the scene in a witty way where V is surprised value of Icon Water Purifier by naturally presenting
by the minimal size and quietness of the Icon Water the features of the product through daily episodes
Purifier when he visits JIMIN’s house, delivering the of BTS members. We will continue to expand cus-
value of excellent space efficiency and certified low tomer communication activities that can appeal the
noise of the product. attractiveness of our water purifiers through diverse
contents.”
The second film includes the episode of JIN and RM.IR Webzine 2021. March
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