Marketing Your Property - with Brown Harris Stevens - Squarespace
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Marketing Your Property with Brown Harris Stevens Luxury is our business. A property such as yours requires a tailored approach to pricing, marketing and negotiation. We represent a level of expertise that gives you the confidence that comes from working with the very best. We research and track the latest trends in luxury to help us understand how to position your property and effectively reach today’s affluent consumer. A sound advertising and marketing plan requires knowing your buyer, and we know them better than anyone. Thank you for the opportunity to present to you our plan. Brown Harris Stevens
Why BHS? Our Mission Brown Harris Stevens has been a trusted leader in the real estate industry since 1873 because we treat our Agents and Clients with exceptional care, service, and professionalism. Our success is driven by our results - we believe the role of a real estate agent is to put your interests first in guiding one of life’s most important investments with ingenuity and discretion while supporting the communities we serve. Our Resources With Halstead and Brown Harris Stevens coming together, the new Brown Harris Stevens is now the largest privately held real estate firm in the Northeast and in the Top 10 Firms in the US with over $9 billion in sales volume in 2019 alone. We now have 2,500 agents in 55 offices across key markets in New York City, Connecticut, the Hamptons, New Jersey, Hudson Valley, and South Florida. We are everywhere our clients want to be. Our Agents Company-wide, Brown Harris Stevens and its Agents currently rank #1 in the Nation by Real Trends for Average Sales Price achieved. Our Culture, Our Legacy While our numbers say a lot, it’s the internal culture that makes a truly successful company – and this is the BHS difference. Inclusiveness, creativity, and taking ethical actions remain our guiding principles. We are a company that truly cares – a firm that is full-service and fully supportive of every single member of our community. Expanded Worldwide Partners Our international reach is also expanding. We now have full access to Leading Real Estate Companies of the World, Luxury Portfolio, Mayfair, and BHS Partnering Worldwide. This strategic mutual advertising and marketing vehicle for important properties provides access to the most respected, premier brokerages around the world. Our Firm
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Our New Home Preparation Service
Brown Harris Stevens makes your home-selling process as seamless
and efficient as possible with arrival of our new full-service home
preparation program, Curate.
Curate allows you to upgrade your home now and pay later with no
initial upfront cost. Our goal is to create the best first impression,
maximizing your home’s value and minimizing time on the market.
Whether your home requires a minor refresh, a few key upgrades, or a
complete transformation, you can unlock its true potential.
The concierge service covers everything from simple cosmetic
upgrades like decluttering, professional staging and painting to
significant renovations like floor installation and general contracting
work. Curate is a white glove service that connects you to a dedicated
project manager who coordinates all projects so that you don’t have
to spend your time pursuing contractors, managing schedules, or
overseeing projects. Additionally, our team works with our fully vetted
and insured vendors offering best-in-class pricing and services.
Powered by Zoom Casa— a national leader in home preparation services
for many members of Leading Real Estate Companies of the World —
serving tens of thousands of agents inside our affiliate network.
Why Use Curate?
Presenting your home in the best light is the single most important
factor when it comes to attracting interest from buyers. According to
the National Association of Realtors, 83% of buyers’ agents say that
properly staging a home helps buyers picture it as their future home
and 2/3 of sellers’ agents say staging decreases a property’s time on
market.
By enhancing the look of your home - and doing so through an
efficient, streamlined process that takes all the complicated work out
of your hands - you ensure that your home makes a real impact when
it enters the market. Best of all, you don’t have to worry about any
costs upfront. When your home sells, the cost of your Curate services
is deducted from the sale amount.
Brown Harris Stevens Home Concierge Program is powered by Zoom Casa. Brokerage
makes no representations or warranties, expressed or implied. Terms and conditions apply.
All rights reserved. Copyright 2020 Zoom Casa, LLC.
Curate by BHS
Partnering Worldwide
BHS Market Dominance in the Hamptons In 2019 residential real estate, Brown Harris Stevens achieved: $26 million The highest sale in East Hampton 128 Lily Pond Lane + 17 Hedges Lane $24.5 million The second highest sale in Water Mill 370 Fowler Street - Oceanfront $12.5 million The highest sale on the North Fork Oregon Road, Cutchogue $9.6 million The second highest sale in Amagansett 65 Dunes Lane - Oceanfront About BHS
BHS Market Dominance New York City: $80 million Top BHS Apartment Sale: 212 Fifth Avenue, Manhattan $71.1 million Top BHS Townhouse Sale: 14 East 67th Street, Manhattan $58.5 million Top BHS Condo Sale: 220 Central Park South, Manhattan Miami: $24.75 million Top BHS Residential Sale: 73 Palm Avenue, Miami, FL $12.2 million 2nd Top BHS Residential Sale: 88 Bal Bay Drive, Miami, FL $7.9 million Top BHS Condo Sale: 100 S. Pointe Drive, #3304, Miami, FL Palm Beach: $27 million Top BHS Residential Sale: 1340 S. Ocean Blvd., Manalapan, FL $7.8 million Top BHS Condo Sale: 360 S. Ocean Blvd. #5A, Palm Beach, FL $6.85 million Top BHS Land Sale: 208 El Pueblo Way, Palm Beach, FL About BHS
An Award-Winning Marketing Department In addition to traditional print advertising, some of the services our in-house Marketing Department provides includes the following: • Professional aerial + drone photography • Dedicated property websites • Professional indoor/outdoor photography • High-definition property video tours • Large format BHS window displays • 3D walkthrough tours • Digital displays of properties in BHS offices • Property renderings • Property brochures • Custom digital marketing campaigns • Floor plans • Social media marketing Marketing Your Property
Print Advertising Prominent and regular print advertising, under the distinguished Brown Harris Stevens brand, in such publications as The New York Times, Wall Street Journal, Southampton Press, East Hampton Star, Hamptons magazine, Hamptons Cottages & Gardens, Architectural Digest, Manhattan and Luxe Interiors + Design. Property Brochures + Postcards Professionally printed high-quality property brochures and targeted direct mailings, both digital & postal, to prospective purchasers. Marketing Your Property
BHS Hot Properties Our own proprietary publication featuring our newest listings, the BHS Hot Properties brochure is printed 10 times per year, with over 200,000 copies being distributed throughout the Hamptons at fine shops, restaurants and cultural venues, as well as all BHS offices. Marketing Your Property
Internet Advertising Over 90% of all buyers begin their home search on the internet. Our relationships with numerous heavily-trafficked online resources ensure that very quickly your property has a prominent presence on the internet, both in the New York marketplace and globally. All Brown Harris Stevens exclusive listings are featured on BrownHarrisStevens.com and are fed to numerous listing aggregators, including: • The New York Times (nytimes.com) • Realtor.com • The Wall Street Journal (wsj.com) • Trulia.com • Mansion Global (mansionglobal.com) • Zillow.com • Juwai.com (China) • OneKeyMLS.com • Leading Real Estate of the World (leadingre.com) • Luxury Portfolio (luxuryportfolio.com) • Country Life International (countrylife.co.uk) Marketing Your Property
Custom Digital Marketing Property Website In addition to traditional listings on real estate websites, Brown Harris Stevens may launch a custom-designed website dedicated to your property, with a unique and memorable URL. Internet Banner Ads + Social Media Ads To maximize the digital exposure of your property, Brown Harris Stevens will also create a custom designed digital ad campaign targeted to specific consumers on the internet. Using data about users’ browsing history (websites they’ve visited recently, products they’ve clicked on, and more), we are able to identify high net-worth professionals and target your ads exclusively to these users. With multiple ads designed for each property, we guarantee extensive coverage on highly trafficked websites as well as social media platforms like Facebook and Instagram. Marketing Your Property
Public Relations
Our seasoned in-house public relations team generates robust media coverage to best positionBrown Ha
Public Relations
your property for sale. We will draw attention to the unique aspects of your home by leveraging our
extensive relationships with online, print, TV and other media outlets.
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Marketing Your Property
Marketing Your PropertySocial Media Our social media strategists work hand in hand with our agents to create unique and dynamic social content. Architectural photography, professional video content, and specialty motion graphics are shared to our tens of thousands of followers as well as boosted to strategically targeted pools of buyers. Marketing Your Property
Property Video It’s been proven that video keeps eyes on your listing longer than just photos. We provide a multisensory cinematic experience using dynamic visuals, custom sound design, and elegant graphics to help sell a home. Your video will be seen on the BHS website, YouTube, NYTimes.com and others. Current BHS Videos can be seen at: www.bhsusa.com/video Marketing Your Property
Market Reports Brown Harris Stevens is the only brokerage firm with an in-house chief economist who produces our Residential Market Reports. Published regularly, our reports offer authoritative analysis, statistical data of trends and prices, and an overview of the economy. Market Analysis
BHS Hamptons
Office Locations
North Fork Sag Harbor
13105 Main Road 96 Main Street
Mattituck, NY 11952 Sag Harbor, NY 11963
631.477.0551 631.725.2250
East Hampton
27 Main Street
East Hampton, NY 11937
631.324.6400
Bridgehampton
2 Newtown Lane
2408 Main Street
East Hampton, NY 11937
Bridgehampton, NY 11932
631.324.6100
631.537.2727
Southampton
31 Main Street
Southampton, NY 11968
631.287.4900
Westhampton Beach
70 Main Street
Westhampton Beach, NY 11978
631.288.5500You can also read
