Markt in Grün Markt in Grün - Media-Infos 2020 - RM Rudolf Müller - Rudolf Müller
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Media-Infos 2020
Markt in Grün
www.markt-in-gruen.de RM Rudolf Müller
RM Rudolf Müller
Markt in Grün Media-Infos 2020
Industry magazine: Title portrait
Title: Markt in Grün Purchase price:
Annual subscription:
In brief: Industry magazine for decision makers in the Germany (incl. VAT) € 156,00
green trade with focus on product ranges (merchandise Abroad (excl. VAT) € 167,00
knowledge, selection criteria, POS concepts). In addition Retail price (incl. VAT): € 19,00
to its focus on product range, Markt in Grün also advises
readers on operational issues such as personnel, Membership/participation: IVW
management and technology. Innovative systems and
digital technology play a central role in this. As well as Organ: Official organ of the Association of German
content on product ranges, Markt in Grün offers practical Garden Centres
trade stories, company reports, best-practice examples
and trend assessments. These reach the readers both in Publisher:
the print magazine and in a browser-based digital edi- RM Handelsmedien
tion. The offer is completed by a website that is updated Postal address: PO Box 41 09 49, D-50869 Cologne
daily, the weekly newsletter and the social media chan- Address: Stolberger Str. 84, D-50933 Cologne
nels Twitter, Facebook and YouTube. Telephone: +49 (0)221 5497-400
Fax: +49 (0)221 5497-278
Target group: Owners, operators and store managers of rm-handelsmedien@vuservice.de
garden centres and garden retailers as well as other www.rm-handelsmedien.de
forms of distribution with garden (centre) ranges, sup-
pliers. Programme:
Katharina Onusseit (Senior Management Programme)
Publication frequency: 8 x annually Telephone: +49 (0)221 5497-310
k.onusseit@rm-handelsmedien.de
Magazine format: DIN A4
Media Sales:
Years active: 36th year 2020 Mechthild Kaiser (Head of Media Sales)
Telephone: +49 (0)0203 30527-39
m.kaiser@rm-handelsmedien.de
2 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Industry magazine: Circulation and distribution analysis
Circulation control: Geographical distribution analysis
Economic area Share of actual
Circulation analysis: Copies per issue, annual average total circulation
(01 July 2018 to 30 June 2019) % Copies
Germany 99.1 6,291
Print run: 6,500 Abroad 0.9 60
Actual total circulation (atc): 6,351 of which abroad: 60 Actual total circulation (atc) 100.0 6,351
Circulation sold: 903 of which abroad: 61
Distribution by postcode area
Subscribed copies: 637 of which
Post code % Copies
Member copies: –
01000 – 09999 9.4 599
Retail sale: – 10000 – 19999 7.3 461
Other sales: 266 20000 – 29999 14.8 940
Free copies: 5,447 30000 – 39999 10.2 649
40000 – 49999 13.1 834
Remainder,
50000 – 59999 12.2 772
specimen and archive copies: 150
60000 – 69999 6.9 440
70000 – 79999 8.0 510
80000 – 89999 9.0 572
90000 – 99999 8.1 514
Actual total circulation (atc) Germany 99.1 6,291
3 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Industry magazine: Circulation and distribution analysis (continued)
Recipient structure analysis Survey method:
Share of actually 1. Method: Distribution analysis by file evaluation – total survey
Recipient groups distributed circulation 2. Population: tvA 6,351 = 100 %
3. Sample: Total census
% Copies
4. Target person of the study: not applicable
Construction and DIY retailers 30.0 1,906 5. Study period: August 2019
Horticulture and landscaping 17.2 1,094 6. Study conducted by: Rudolf Müller Media Group
Garden retail trade, garden supplies, garden centre 11.6 739
Nurseries 7.4 469
Other retail 5.6 353
Other 28.2 1790
Actual total circulation (atc) 100.0 6,351
4 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Industry magazine: Topics and Schedule
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
1 06/01/2020 09/12/2019 22/11/2019 Outdoor pots and containers: Novelties for spring and summer Balcony boxes, plant pots Nordstil Winter
Seasonal topic: Valentine‘s Day Potted plants, cut plants, POS material, accessories, home trends, 11–13 January 2020, Hamburg
Ambience 2020 home textiles
Christmasworld 2020 Decoration and boutique trends, festive decorations, candles
special: IPM 2020 Houseplants, bedding and balcony plants, nursery goods, herbs, fruit
and vegetable plants, plant pots
06/01/2020 23/10/2019 09/10/2019 Special supplement “Product of the Year“ in cooperation with BaumarktManager
2 17/02/2020 28/01/2020 13/01/2020 Outdoor cleaning: Suitable equipment and detergents High-pressure/joint cleaners, gas burners, brushes, cleaning agents Christmasworld
Sun protection: Solutions for garden and balcony Sunshades, awnings, sun sails 24–28 January 2020, Frankfurt
Seasonal topic: Easter Houseplants and pots, decoration, candles floradecora
Spring garden: Hand garden tool and growing equipment Garden tools and accessories 24–28 January 2020, Frankfurt
special: Fertilisers and soils Fertilisers, soils, long-term fertilisers IPM
28–31 January 2020, Essen
Ambiente
07–11 February 2020, Frankfurt
Eurocis
16–20 February 2020, Düsseldorf
Myplant & Garden
26–28 February 2020, Milan
Markt in Grün Barcamp
February 2020, Cologne
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
5 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Industry magazine: Topics and Schedule (continued)
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
3 02/04/2020 12/03/2020 02/03/2020 Bedding and balcony plants Plant novelties for the spring bed giardina
Living in the garden Garden accessories, floor covering, lighting, playground equipment 11–15 March 2020, Zurich
Seasonal topic: Mother‘s and Father‘s Day Inspiring product ranges and concepts for the retail floor Motoristen Kongress
IPM follow-up report Trade fair novelties and highlights 21 March 2020, Bamberg
special: Sustainable plant protection Pesticides, beneficial insects
4 15/05/2020 22/04/2020 09/04/2020 Outdoor planters and garden equipment Irrigation assortment Planters, raised beds, water collection containers Interzoo
Perennials and roses smart and mobile irrigation, hoses/hose trolleys 19–22 May 2020, Nuremberg
Herbs and sweet plants Plants and maintenance requirements, Planting requirements Chelsea Flower Show
special: Fountain and garden pond Plants, plant pots, special soils 19–23 May 2020, London
Ponds, foils, irrigation technology, plants, lighting
5 02/07/2020 12/06/2020 29/05/2020 Flowertrials & co.: New on the plant market Gardening tools with Plants for open spaces Flowertrials
motor and rechargeable battery Lawn mowers, pruning shears, leaf blowers, shredders 09–12 June 2020, Alsmeer
gardiente: international garden furniture trends Garden furniture, sun protection, BBQs Garden Trials and Trade
special: smart and city garden App-based garden tools and lighting, balcony solutions 09–12 June 2020, Boskoop
Global Diy Summit
10–12 June 2020, Amsterdam
Tendence
27–30 June 2020, Frankfurt
Gardiente
28–30 June 2020, Hofheim
6 17/08/2020 27/07/2020 15/07/2020 Equipment from garden house to fence Fencing systems, fixing, screens, pavilions, wood plants, special soils, Oldenburger Vielfalt
Heath, azaleas to woods planting supplies August 2020, Ammerland
Oldenburger Vielfalt Plants, special soils, planting supplies
special: spoga + gafa 2020 Garden furniture, grills, garden tools, fertilisers and soils, battery
technology
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
6 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Topics and Schedule (continued)
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
7 01/10/2020 10/09/2020 31/08/2020 Autumn garden: Lawn care and winter protection Lawn fertilisers, lawn seed, planting supplies, frost protection for spoga+gafa
Houseplants and indoor pots Poinsettias plants, care products, plant containers September 2020, Cologne
Merchandise management and cash register systems Plants, care products, plant containers BHB Garden Summit
special: Pets Cash register technology and systems, EDP, services pet supplies, September 2020, Cologne
BBQ equipment and accessories aquariums, pets GaLaBau
BBQs, fuels, cooking utensils, accessories 16–19 September 2020, Nuremberg
pro Garten & Tier
September 2020, Kassel
8 16/11/2020 27/10/2020 15/10/2020 Seasonal theme Christmas: Christmas tree decorations Christmas tree decorations, decoration, candles Start Oldenburger Wintermessen
and decoration Plants, care products, plant containers November 2020, Ammerland
Green Living: Plants for well-being Outdoor plants, woody plants, special soils, planting supplies
Oldenburger Wintermessen Shopfitting and equipment, in-store technology, lighting
special: Store design
1 06/01/2021 11/12/2020 30/11/2020 Outdoor pots and containers: Novelties for spring and summer Balcony boxes, plant pots
Seasonal topic: Valentine’s Day Potted plants, cut plants, POS material, accessories, home trends,
Ambience 2021 home textiles
Christmasworld 2021 Decoration and boutique trends, festive decorations, candles
special: IPM 2021 Houseplants, bedding and balcony plants, nursery goods, herbs, fruit
and vegetable plants, plant pots, garden furniture, BBQ, POS design
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
7 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Price list no. 33, part 1 (valid from 01/01/2020), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats Colour:
Format Width x height in mm b/w (Euro) 4-coloured (Euro) Special colours (HKS, Pantone), per colour for all formats:������������������������������������ € 1,380.00
1/1 188 x 267 4,200 6,900
Format surcharges:
1/2 188 x 131 2,480 4,650
92 x 267 Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price
1/3 188 x 87 1,760 3,460
Crossover advertisements: �������������������������������������������������������������������������������������no surcharge
60 x 267 Dimensions for printing documents: see “Formats and technical data”
1/4 188 x 63 1,250 2,960
92 x 131 Discounts: Orders within 12 months.
44 x 267
1/8 188 x 30 780 1,100 Frequency discount scale Quantity discount scale
92 x 63 3x 5% 12 x 18 % 3 pages 5 % 12 pages 18 %
44 x 131 6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 %
9 x 15 % 9 pages 15 %
Placements
Format 4-coloured (Euro)
Combination discounts: All German-language specialist titles of the Rudolf Müller
Media Group can be combined with each other.
2. cover page 7,460
Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page. Orders
4. cover page 7,460
within 12 months.
1/2 page 2 columns next to content 4,950
Junior page 5,850 Frequency discount scale Quantity discount scale
1/1 page advertorial * 8,350 4x 3% 18 x 15 % 4 pages 5 % 14 pages 15 %
6x 5% 24 x 18 % 6 pages 8 % 20 pages 18 %
1/2 page advertorial * 5,580 12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 %
For other binding placement specifications: 10 % surcharge on 4c price 15 x 10 %
* Guidelines and specifications for advertorial design are provided as required.
The combination discount scales override the respective object scales.
Free transfer of advertisements from the print magazine to the e-paper The customer is entitled to the most favourable discount for him.
(smartphone, tablet, laptop, PC). Costs for linking to your desired target URL: € 150. Conditions for larger orders on request.
Inserts, classifieds and additional technical costs are not discounted.
8 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Price list no. 33, part 2 (valid from 01/01/2020), (All prices are exclusive of the applicable value-added tax.)
Sections: Inserts*:
Per 1-column 44 mm wide line –– Printed matter, electronic data carriers and other items
Occasional advertisements����������������������������������������������������������������������������������€ 5.90 per mm –– Up to 25 g per thousand € 520.00
Agencies and vacancies��������������������������������������������������������������������������������������€ 5.90 per mm –– More than 25 g on request
Job-wanted adverts����������������������������������������������������������������������������������������������€ 3.60 per mm –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges
Box number fee domestic�������������������������������������������������������������������������������������������������� € 8.00 apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs
Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge on request.
Marketplace S (4c per 1-column, 44 mm wide x 30 mm high):����������������������������������€ 95.00 * For technical information and required editions, see “Bind-ins“ or “Inserts and tip-ins“.
Marketplace M (4c per 1-column, 44 mm wide x 60 mm high):������������������������������€ 145.00
Marketplace L (4c per 1-column, 44 mm wide x 90 mm high):��������������������������������€ 225.00 Payment terms: Payment within 10 days after invoice date with 2% discount,
within 30 days after invoice date net.
Bind-ins*: VAT ID No. DE 178716751
Bind-in (two-sided): Alternatively, the fee can be collected by direct debit after prior agreement.
Paper weight up to 150 g/m2 ���������������������������������������������������������������������������������� € 5,200.00
Bind-ins over two pages on request Bank Details:
Sparkasse KölnBonn
Discount s. quantity discount scale – 1 sheet = 1 advertisement page, partial binding IBAN DE85 3705 0198 0056 0329 72
possible, prices on request BIC COLSDE33XXX
Tip-ins*: Examples of other formats and special forms of advertising can be found
–– Tipped-in postcards per thousand € 210.00 (with machine processing) on page 11.
–– Precise gluing on request (only manual processing possible)
–– Other items (after presentation of a sample) on request. For items with a height of
more than 2 mm up to max. 30 mm, additional charges apply in accordance with the
current rate of Deutsche Post AG.
9 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Formats and technical specifications
Examples of advertisement formats and placement options
Magazine format: 210 x 297 mm, advertisement format details: Type area format, Net format, bleed format incl. 3 mm bleed allowances
2/1 page with crossover Data 1/1 page 1/2 Seite
1/1 1/2 Junior page 1/3
must be created for each page page page page
2-column 4-column 1-column
203 x 267 mm per page 188 x 267 mm 92 x 267 mm 188 x 131 mm 140 x 185 mm 60 x 267 mm
420 x 297 mm complete 210 x 297 mm 102 x 297 mm 210 x 146 mm 150 x 200 mm 70 x 297 mm
216 x 303 mm per page 216 x 303 mm 108 x 303 mm 216 x 152 mm 156 x 206 mm 76 x 303 mm
1/3 1/4 1/4 1/4 1/8 1/8 1/8
page page page page page page page
4-column 1-column 2-column 4-column 1-column 2-column 4-column
188 x 87 mm 44 x 267 mm 92 x 131 mm 188 x 63 mm 44 x 131 mm 92 x 63 mm 188 x 30 mm
210 x 102 mm 54 x 297 mm 102 x 146 mm 210 x 78 mm 54 x 146 mm 102 x 81 mm 210 x 45 mm
216 x 108 mm 60 x 303 mm 108 x 152 mm 216 x 84 mm 60 x 152 mm 108 x 87 mm 216 x 51 mm
10 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Formats and technical specifications (continued)
Examples of advertisement formats and placement options for special formats
Magazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances
Island Triangle L-format advertisement L-format- Title gate
advertisement advertise- over 2/1 page advert folder
ment Data must be created on 1/1 page
for each page
Min. format: 55 x 50 mm 210 x 297 mm 210 x 72 mm plus 210 x 72 mm (horizontal) 210 x 72 mm (horizontal) Fold-out title page;
Max. format: 55 x 100 mm 216 x 303 mm 72 x 297 mm (vertical) 72 x 297 mm (vertical) advertisement option on
216 x 78 mm plus 216 x 78 mm (horizontal) 216 x 78 mm (horizontal) the inside flap and the title
78 x 303 mm (vertical) 78 x 303 mm (vertical) page area covered by the
flap (formats on request)
Address field
Centre Centre Sleeve
advertisement advertisement
Address sheet
advertisement
The address sheet is
foil-wrapped together.
Width on request
60 x 297 mm 210 x 87 mm 210 x 193 mm Height: minimum 100 mm
66 x 303 mm 216 x 93 mm 216 x 199 mm maximum 200 mm
11 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Formats and technical specifications (continued)
Magazine format: 210 mm wide, 297 mm high, DIN A4 Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please
only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of
Printing and binding process: Offset/saddle stiching charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads.
Data transmission: Support: Warranty: We can only expose on the printing plate what is present in the data. We
pvia RM advertising portal: anzeigendisposition@rudolf-mueller.de cannot assume any liability for deviations in texts, illustrations and colours in particular.
Instructions RM advert verification portal Advertisement scheduling Please pay attention to possible optimisation notices that the RM advert verification
Video RM advert verification portal Telephone: +49 (0)221 5497-297 portal may show you.
via RM file exchange (from 30 MB) The correction of delivered data and/or their processing cause additional expenses,
which will be invoiced to you at cost.
Data formats: Please supply PDF/X-3 data only.
RM advert verification portal: The RM advert verification portal is a free verification
portal that allows you to check and transmit the data of all your advertisements in our
industry magazines.
Your print data will be checked for all parameters relevant to printing and you will
immediately receive a detailed report. The report tells you whether the file is printable or
whether there are options for optimising the output quality.
Fonts: Please make sure that the fonts are embedded in the PDF.
Graphics/images: Raster images should have a resolution between 250 and 300 dpi,
line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters
finer than 3%.
12 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Bind-ins
Before accepting and confirming the order, a binding sample, if necessary a blind sample Required circulation: 6,700 copies including allowance
with indication of size and weight, must be submitted. Minimum paper weight for 1
sheet 100 g/m2, multi-page bind-ins on request. Submission deadline: No later than 10 working days before the publication of the
Bind-ins must be designed in such a way that they are recognisable as advertisement, respective issue.
cannot be mistaken for the editorial part and may only advertise the product range of an
advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv-
printed on material other than paper can only be accepted after prior approval by the ered folded accordingly. The front of the bind-in must be marked. The type and design of
Post Office, which is to be obtained by the publisher. bind-in must be such that additional preparation and processing is not necessary. Diffi-
culties and additional folding and gluing work will be invoiced separately. In the case of
Formats: multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the
1 Sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high insertion direction. In all other cases, a difficulty surcharge must be calculated.
2 Sheet (= 4 pages) untrimmed 426 mm wide x 303 mm high
3 Sheet (= 6 pages) untrimmed 624 mm wide x 303 mm high Delivery address: K
LIEMO Printing AG, Hütte 53, B–4700 Eupen
4 Sheet (= 8 pages) format on request Delivery note: “Markt in Grün“ issue …
quantity: … copies
2- and 4-page Fold (binding) 6-page Fold (binding)
3 mm 3 mm
303 mm untrimmed
303 mm untrimmed
297 mm trimmed
297 mm trimmed
213 mm 210 mm 213 mm
untrimmed trimmed untrimmed
max. 200 mm
210 mm 208 mm
trimmed
3 mm 3 mm
3 mm
426 mm 624 mm
13 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry magazine: Inserts and tip-ins
Inserts: A condition for order acceptance and confirmation by the publisher is the sub- Required circulation: 6,700 copies including allowance
mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts
may only advertise the range of products of an advertiser. They must be designed in such Submission deadline: No later than 10 working days before the publication of the
a way that they cannot be mistaken for the text part of the magazine. The placement is respective issue.
done according to the technical possibilities.
Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product
Required circulation: 6,700 copies including allowance, split runs on request samples on request, max. 30 mm height.
Submission deadline: No later than 10 working days before the publication of the Technical data: In the case of tip-in advertising media, the adhesive edges must lie in
respective issue. the direction of the magazine binding; at least 1 mm from the magazine binding and a
maximum of 48 mm from the closed magazine binding into the page (see sketch).
Format: Printed matter: loosely inserted, max. 205 mm x 290 mm Liability for position deviations up to a tolerance limit of 3 millimetres in all directions
Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely from the starting points cannot be assumed.
inserted, max. 30 mm height
Technical data: Inserts are inserted loosely. They must consist of a single piece and not
require any additional processing. Difficulties in processing and additional work (e.g.
folding) are invoiced separately. Inserts printed on material other than paper may be Delivery Address:
accepted only after presentation of a binding sample to verify the processing and dis- KLIEMO Printing AG
patch possibilities. If the insert consists of several sheets, it must be closed towards the Hütte 53, B–4700 Eupen
magazine binding, i.e. in the insertion direction. Delivery note:
Adhesive
Adhesive
Binding
Binding
“Markt in Grün“ issue …
edge
edge
Tip-ins: Before accepting and confirming the order, the advertising motif must be sub- quantity: … copies
mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic ≥ 1 mm ≤ 48 mm ≥ 1 mm ≤ 48 mm
data carriers and other objects can only be accepted upon presentation of a binding
sample. Insertion direction
Adhesion Adhesion
on the front on the back
14 RM Rudolf MüllerMarkt in Grün Media-Infos 2020 Website: Introduction www.markt-in-gruen.de In brief: The website of Markt in Grün supplements the industry magazine with daily news from the green industry. At www.markt-in-gruen.de, users receive news from trade and industry, ranging from products and concepts to presentations of personalities. With just one click visitors can also find important event and trade fair dates for the industry as well as special sites on product range and management topics - all of course in responsive design and multimedia format. Target group: Owners, operators and store managers of garden centres and garden retai- lers as well as other forms of distribution with garden (centre) ranges, and also suppliers. 15 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Website: Usage data
Access control: –
Usage data: Visits: 3,884 (average per month for the period July 2018–August 2019)
Unique user: 3,452 (average per month for the period July 2018–August 2019)
Page Impressions: 5,683 (average per month for the period July 2018–August 2019)
Source: Google Analytics
8.000
7.000
6.000
5.000
4.000
3.000
2.000
1.000
0
Jul. 18 Aug. 18 Sep. 18 Okt 18 Nov 18 Dez 18 Jan 19 Feb 19 Mrz 19 Apr 19 Mai 19 Jun 19 Jul 19 Aug 19
16 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Website: Prices and forms of advertising
Prices and forms of advertising Discounts: 12 weeks – 5 % 36 weeks – 15 %
Form of advertising Placement Format Price in Euro 24 weeks – 10 % 48 weeks – 20 %
(width x height in pixels) for 4 weeks
Super banner Home 728 x 90 2,430 Further placements, formats and prices on request
Heading
Individual sponsoring packages on request
Skyscraper* Home 120 x 600 2,150
Heading
Cross-platform online campaigns are possible.
Content ad Home 300 x 250 1,240
Heading All prices are exclusive of the applicable value-added tax.
Billboard Home 970 x 250 2,840
Heading A visualisation of these and other forms of advertising with technical and
Data volume up to 100 KB explanatory descriptions is available at http://www.rudolf-mueller.de/
* not displayed on mobile
Online-Werbemittel.
Prices and forms of advertising for special forms of advertising
Form of advertising Placement Format Price in Euro
(width x height in pixels) for 4 weeks
Wallpaper* Home 728 x 90 + 120 x 600 2,580
Heading
50 x 50/200 x 200
Page peel (dog-ear)* Home 1,470
100 x 100/500 x 500
Heading
Wide skyscraper* Home 160 x 600 2,550
Heading
Full banner Home 468 x 60 1,120
Heading
Data volume up to 100 KB
* not displayed on mobile
17 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Website: Formats and technical specifications
File formats: GIF, JPG max. 100 KB Delivery address: anzeigendisposition@rudolf-mueller.de
HTML/HTML5 max. 100 KB
Delivery deadline: At least 5 working days before campaign start; special forms of
The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is advertising at least 10 working days before campaign start
also possible. For physical ad media, all elements of the ad media, except externally loa- At delivery we require the necessary meta-information:
ded libraries, videos, or fonts, should be combined in a single zip file. The total weight –– Booking period
(please no more than 5 files for standard forms of advertising) should not exceed 120 KB –– Advertising format
(depending on the form of advertising). The location where the target URL is passed –– Advertising schedule; otherwise standard rotation if several advertising media are
must be easy to find in the code. Ideally this should be done via a Javascript variable supplied for a booking
with the name “clicktag”. –– Contact details of the contact person
The advertising media should be designed to play a fallback when a browser does not –– Click URL
support a required feature.
Further information on the production and placement of HTML5 advertising materials Scheduling Media Sales:
can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband Telephone: + 49 (0)221 5497-297
Digitale Wirtschaft (BVDW) e.V. (in German). anzeigendisposition@rudolf-mueller.de
The KB details specified for each advertising medium are maximum sizes and are
understood as the total sum of all data defining the advertising medium (including files
to be reloaded, images, Flash, etc.).
18 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry newsletter: Introduction
Markt in Grün
In brief: The Markt in Grün newsletter is sent out weekly on Tuesdays. It provides infor-
mation on industry-relevant topics, dates and products. Special newsletters will also be
sent out on selected industry events and seasonal themes.
Target group: The newsletter reaches professional decision-makers in the trade, mainly
in garden centres, specialist garden retailers and the garden departments of DIY and
home improvement retailers. It also has recipients in industry, associations and organisa-
tions who are interested in the latest news from the green industry.
Publication frequency: Tuesday, weekly
Delivery addresses: 1,126 (as of 01/07/2019)
Opening rate (unique): 29.38 % (as of 01/07/2019)
Advertising forms and prices
Price in Euro
Form of advertising Format
per dispatch
Headline max. 45 characters Text max. 300 characters plus link
Text-image advert
Image 210 x 120 pixels
Full banner 468 x 60 pixels 630
Text advert Max. 400 characters + link
Data volume up to 100 KB
All prices are exclusive of the applicable value-added tax.
19 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Industry newsletter: Formats, technical specifications and dates
File formats: GIF, JPG max. 100 KB Special newsletter
Occasion Dispatch
Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit- Christmasworld 16/01/2020
ting the data!
IPM 23/01/2020
Gardiente 18/06/2020
The KB details specified for each advertising medium are maximum sizes and are
Oldenburger Vielfalt 2 weeks before the trade fair
understood as the total sum of all data defining the advertising medium (including files
to be reloaded, images, etc.). Please make sure to place all essential information in the spoga+gafa 03/09/2020
start screen of an animated banner, as since Microsoft Outlook 2007 only the first image Oldenburg Winter Fairs 2 weeks before the trade fair
is played by default with animated GIFs. Booking and data delivery 5 working days prior to newsletter dispatch
Format of the newsletter: HTML, text or PDF
Delivery address: anzeigendisposition@rudolf-mueller.de
Delivery deadline: At least 5 working days before newsletter dispatch
At delivery we require the necessary meta-information:
–– Booking period
–– Advertising format
–– Contact details of the contact person
–– Motif name (optional)
–– Click URL
Scheduling Media Sales:
Telephone: + 49 (0)221 5497-297
anzeigendispostion@rudolf-mueller.de
20 RM Rudolf MüllerMarkt in Grün Media-Infos 2020 Event: barcamp, portrait In brief: A barcamp is a “non-conference”. It’s not just for listening. It’s about the joint, collaborative acquisition of knowledge in a team. This creates something completely new – which is exactly what the green trade of the future needs. Dates: February 2020 Sponsoring offer components: As part of the event: –– You hold a “session” (workshop/lecture) with a duration of 30 to 45 minutes on a topic that is relevant to the content of the seminar –– all-day: Presentation table for your information material, on request also roll-up provided by you Accompanying presence in our media: –– One social media entry each on Facebook and Twitter –– Online picture gallery with three to five pictures of you –– Online article about your company at www.markt-in-gruen.de/barcamp with link to your website –– Publication of your linked logo on www.markt-in-gruen.de/barcamp –– Mention as sponsor in the barcamp article Price: on request 21 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Corporate Services
Do you want to develop a customer medium or are you looking for an individual Your exclusive benefit: You determine the content goal. We support you in conception
communication solution? Then we can offer you a wide range of corporate services: and implementation with our entire specialist media competence. We also offer you
high-quality target group penetration for the distribution of your finished customer
–– Special –– Microsites –– Events medium.
–– Advice –– Corporate DVDs (content conception
–– Business reports –– Newsletter and media support; –– You stand out from your competitors with an exclusive media product.
–– Customer magazines –– Web videos moderation) –– You benefit from the reputation of a market-leading specialist medium.
–– Employee magazines –– Apps –– You achieve an extraordinary attention value with your target group.
–– Corporate books –– E-paper magazines –– You receive professional and personal content support from our competent team.
–– You ensure that you receive a complete handling service by our team (conception,
contents, layout, production, printing, dispatch, translation, etc.).
Talk to us – we will develop extraordinary solutions together with you!
Contact person:
Mechthild Kaiser (Head of Media Sales)
Telephone: +49 (0)203 30527-39
m.kaiser@rm-handelsmedien.de
Publications for your corporate communications
that appear exclusively under your brand or are
published as a co-branding offer under your
brand plus the Markt in Grün brand.
22 RM Rudolf MüllerMarkt in Grün Media-Infos 2020
Digital Content Marketing
In brief: Content is a decisive factor in the planning of digital campaigns. Our digital Your advantages:
content marketing formats enable you to position your content and solutions professio- –– You present yourself as a solution provider and expert in your respective field.
nally edited in a specialist context. You can reach your target group on the online plat- –– You meet the users where they go to look for specialist information on your topics.
forms of the RM Rudolf Müller Media Group exactly where they go to find out about new –– The topic can be chosen freely and contains useful content for the industry.
developments and trends in the fields of design, construction and commerce. –– Strengthening your company’s image and brand.
–– Increasing your reach through cross-media positioning of your content.
Two examples of our digital content marketing solutions:
–– Sponsored content: Contact person:
Your contribution on a current topic of the industry Mechthild Kaiser (Head of Media Sales)
–– Sponsored Infoletter: Telephone: +49 (0)203 30527-39
Your exclusive special edition of our newsletter on your special topic m.kaiser@rm-handelsmedien.de
… and much more! Please contact us.
23 RM Rudolf MüllerMarkt in Grün Media-Infos 2020 The brand world of the Rudolf Müller Media Group AusbauPraxis Baustoff Wissen M&T Metallhandwerk & Technik bƒb barrierefrei bauen DD/H Das Dachdecker-Handwerk Markt in Grün B&T Bauelement und Technik Der Zimmermann Motorist B+B Bauen im Bestand FeuerTrutz S+B Schloss- und Beschlagmarkt bmH bauen mit Holz F+P Fliesen und Platten SicherheitsMagazin BaumarktManager im immobilienmanager T|I Technische Isolierung BaustoffMarkt KlempnerMagazin T+A Trockenbau und Ausbau 24 RM Rudolf Müller
Markt in Grün Media-Infos 2020
Contacts
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
anzeigendisposition@rudolf-mueller.de
Programme:
Telephone: +49 (0)221 5497-305
red.marktingruen@rm-handelsmedien.de
Address: All orders are subject to the General Terms and Conditions of the Rudolf Müller Medien-
RM Handelsmedien GmbH & Co. KG gruppe for advertisements and other advertising media in magazines and their electronic
Stolberger Str. 84 editions as well as the General Terms and Conditions for the placement of advertising
50933 Cologne media in digital media. You can view and download these online at General Terms and
Conditions. We can also send them to you on request.
www.rudolf-mueller.de
25 RM Rudolf MüllerYou can also read
