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MICHAEL SCHERER
Managing Shareholder WA Media GmbH
Masks at markets? Football without fans? Distance instead of dia- rates the result of earlier surveys, which attributed great importance
logue? Who would have guessed a year ago that this is what the to print media as serious sources of information.
reality of the spring and summer of 2020 would look like? After As a media service provider on the haptic advertising market,
getting over the initial shock, the order of the day is accepting “the with its trade publications, newsletters, online media, events and
new normality”, keeping oneself and one’s company healthy and fit awards, WA Media GmbH offers the industry a wide selection
for the future. of high-reach information and advertising platforms. Thanks to the
Marketing takes on a key role here. Its task is namely to maintain extensive experience and in-depth market knowledge of the editorial
the contact to the customer, ensure visibility on the market and create and sales team, the media radiate a high degree of credibility and
trust. Nobody can afford to do without advertising – especially not thus create an advertising environment, which the advertisers profit
in a communications industry like haptic advertising. from. The individual opportunities available are outlined in detail on
Classic media such as print have increased in significance as the following pages.
communication platforms during the crisis. For example, according
to a survey by ma Pressemedien, the reach of magazines and news-
papers rose by more than 30% in the spring of 2020. This corrobo-
02
Contents
02 EDITORIAL 32 EVENT & NETWORK
33 HAPTICA ® live
35 Promotional Gift Award
04 PUBLISHING PORTFOLIO
36 Social Media
06 PRINT 37 SERVICES
07 Werbeartikel Nachrichten
13 eppi magazine 40 TECH GUIDE
17 Promotion Products 41 Advertising formats
21 HAPTICA ® 42 Werbeartikel Nachrichten
42 eppi magazine
43 Promotion Products
25 ONLINE & DIGITAL 44 HAPTICA ®
26 Web portals 45 Data transfer
28 Newsletters: Advertising formats
30 Newsletters: Publishing dates 47 CONTACT
03
CONTENTS
Publishing portfolio
www.wanachrichten.de Nr. 400 August 2020
ISSN 1864-1288 14. Jahrgang Juni 2020 Nr. 79 www.promotion-products.biz
03/20
38. Jahrgang ISSN 1439-3026
magazine for the european promotional products industry
WEIHNACHTSPRÄSENTE & PRÄMIEN AUTO, FAHRRAD & VERKEHR JUBILÄUM: WA NACHRICHTEN NR. 400
your specialist for event equipment
FLATCUBE
foldable and printable seat cube
BE
DIS COME
ISSN 1435-5264 | Vol 22 | December 2019 | No. 132 www.eppi-magazine.com
Topics Products
TRIB A
Food Bag mit Tragekomfort UTO Industry Monitor 2019 Brand & Premium Products
FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N
made in Germany R Campaigns for Europe Digital & Mobile
72 peaces per pallet International Trade Show Calendar 2020 Novelties & Trends 2020
change covers in seconds
MOnsters Or mOvers?
made from recycled PP
full surface print
outdoor and indoor use
Rundheraus
SO FO
RT
Fritz
Danke sagen
GE R
AB LA BA R
ÜG
VE RF N° 2346
Jeder kennt sie: Menschen, die tagtäglich
Großartiges leisten. Mit unseren hochwertigen
Dankeschön-Bechern erhalten sie die persön-
liche Wertschätzung, die sie verdient haben.
www.mahlwerck.de
Nr. 400 August 2020
January
2020
FLATCUBE
Ab 1 Stück mit
AB 250 STÜCK Namensgravur.
Ab 250 Stück auch
HOME
mit individuellem
Design und freier
Formauswahl.
Designed for gastronomy, hotels, trade
fairs, events und point of sale.
CO TTON
- 100% Merino sheep wool felt
- Made in Germany
- with individually branded label
How “disruptors”
www.misterbags.de shape the industry
Die gesamte Baumwolle ist Fairtrade-zertifiziert und von Fairtrade-Produzenten angebaut.
BAS Produktions- und Handels- GmbH
Durch faire Handelsbedingungen können Kleinbauern und Arbeiter in den Anbauländern info@bas-innovation.de
in eine nachhaltige Zukunft investieren. Mehr Infos unter: www.info.fairtrade.net
www.bas-innovation.de +49 (0) 751 - 76870201
PROMOTIONAL FASHION UHREN, KALENDER & NOTIZBÜCHER FINANZWELT TRINKKULTUR NOVITÄTEN
www.bas-innovation.de +49 (0) 751 - 76870201 shape the industry PROMOTIONAL FASHION UHREN, KALENDER & NOTIZBÜCHER FINANZWELT TRINKKULTUR NOVITÄTEN
www.misterbags.de BAS Produktions- und Handels- GmbH info@bas-innovation.de
How “disruptors”
in eine nachhaltige Zukunft investieren. Mehr Infos unter: www.info.fairtrade.net
Durch faire Handelsbedingungen können Kleinbauern und Arbeiter in den Anbauländern
Die gesamte Baumwolle ist Fairtrade-zertifiziert und von Fairtrade-Produzenten angebaut. - with individually branded label
- Made in Germany
CO TTON - 100% Merino sheep wool felt
HOME
fairs, events und point of sale.
Designed for gastronomy, hotels, trade
FLATCUBE
Formauswahl.
Design und freier
mit individuellem
Ab 250 Stück auch
AB 250 STÜCK
0202 tsuguA 004 .rN
Namensgravur.
Ab 1 Stück mit
WERBEARTIKEL NACHRICHTEN EPPI MAGAZINE PROMOTION PRODUCTS
2020
January
www.mahlwerck.de
The market insider – The gate to Europe – Products & ideas – liche Wertschätzung, die sie verdient haben.
Dankeschön-Bechern erhalten sie die persön-
Großartiges leisten. Mit unseren hochwertigen
information for German-speaking the English-language magazine for the for buyers of promotional
Dankeproducts
Jeder kennt sie: Menschen, die tagtäglich
N° 2346 VE RF sagen
ÜG
AB LA BA R
Fritz Rundheraus
promotional products resellers pan-European promotional products market
GE R
SO FO RT
U Ä L I B U J R H E K R E V & D A R R H AF , O T U A N E I M Ä R P & E T N E S Ä R P S T H C A N H I E W
outdoor and indoor use
full surface print
MOnsters Or mOvers?
made from recycled PP
change covers in seconds
Food Bag mit Tragekomfort
72 peaces per pallet International Trade Show Calendar 2020 Novelties & Trends 2020
made in Germany
UTO
R Campaigns for Europe Digital & Mobile 04
TRIB A
FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N
FLATCUBE
Industry Monitor 2019 Brand & Premium Products
foldable and printable seat cube DIS COME Topics Products
BE
ISSN 1435-5264 | Vol 22 | December 2019 | No. 132 www.eppi-magazine.com
CONTENTS
Publishing portfolio
NR. 17 // OKTOBER 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
TROLLI-KAMPAGNE:
SAURES FÜR
SNEAKERHEADS
ZUGPFERD E-SPORT: DADDELN MIT DER ZIELGRUPPE
KIEZMARKE: ASTRAINES MERCHANDISING
KIEZMARKE: ASTRAINES MERCHANDISING
ZUGPFERD E-SPORT: DADDELN MIT DER ZIELGRUPPE
HAPTICA ® HAPTICA ® LIVE PROMOTIONAL GIFT AWARD
Campaigns & concepts – The experience – The Award –
for creative minds and decision- tangible haptic advertising communication prize for
makers from marketing departments
SNEAKERHEADS
in all its facets haptic advertising
and agencies
SAURES FÜR
TROLLI-KAMPAGNE:
05
RINT P
CONTENTS
Werbeartikel Nachrichten
Werbeartikel Nachrichten is the leading trade publication on the German-speaking haptic advertising market. In the scope of the mean-
while more than 400 issues, 10,000 promotional products distributors and resellers learn everything worth knowing about the industry on a
monthly basis: Detailed product presentations highlight new products and the current trends; portraits, company, personnel and market news
as well as trade show reports keep the readers up-to-date. Interviews with market participants, extensive market analyses or the WA Media
Talk with industry experts introduced during the Corona crisis convey in-depth insights into the industry. Rubrics like “Start-up” or “Angesagt”
provide new ideas and input.
www.wanachrichten.de Nr. 400 August 2020
Target group Promotional products resellers (D/A/CH)
38. Jahrgang ISSN 1439-3026
WEIHNACHTSPRÄSENTE & PRÄMIEN AUTO, FAHRRAD & VERKEHR JUBILÄUM: WA NACHRICHTEN NR. 400
Language German
Food Bag mit Tragekomfort
Print run (IVW tested, III/2019)/Pool of addresses 10,000 copies/approx. 12,800
FrequencyMonthly
SO FO
RT
GE R
AB LA BA R
ÜG
Fritz
VE RF N° 2346
Subscription prices Germany W 42, other countries W 60
Nr. 400 August 2020
AB 250 STÜCK
Web www.wanachrichten.de
CO TTON
www.misterbags.de
Die gesamte Baumwolle ist Fairtrade-zertifiziert und von Fairtrade-Produzenten angebaut.
Newsletter WA eLETTER
Durch faire Handelsbedingungen können Kleinbauern und Arbeiter in den Anbauländern
in eine nachhaltige Zukunft investieren. Mehr Infos unter: www.info.fairtrade.net
www.misterbags.de in eine nachhaltige Zukunft investieren. Mehr Infos unter: www.info.fairtrade.net
Durch faire Handelsbedingungen können Kleinbauern und Arbeiter in den Anbauländern
Die gesamte Baumwolle ist Fairtrade-zertifiziert und von Fairtrade-Produzenten angebaut.
CO TTON
AB 250 STÜCK
0202 tsuguA 004 .rN
07
CONTENTS
Werbeartikel Nachrichten
08
CONTENTS
Werbeartikel Nachrichten: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,150 Front page W 4,700
1/2 page W 2,490 Inside front page/inside back page W 3,500
1/3 page W 2,320 Back page W 3,800
1/3 page premium placement* W 2,820
1/4 page W 1,840
SPREAD
JOBSHOP 2/1 page W 4,725
1/4 page W 600 2 x 1/2 page W 3,735
The prices for larger advertisements are available on request. A box number costs W 50.
One “employment wanted” ad is free of charge per calendar year. *next to editorial or contents
Package prices and (new customer) discounts on request Advertisement formats see page 46 et seq.; advertisement price list No. 39; 2021
Format Price 4C
PRODUCT GUIDE mm/price W 4.00 • Width: 57 mm, min. height: 20 mm, max. height: 100 mm
• Min. placement: 6 consecutive issues
Sample prices: 57 x 20 mm W 80 • It is not possible to change rubrics for the minimum placement of advertisements.
57 x 50 mm W 200 • Additional entry in the Online Product Guide with the company’s name and a link
57 x 100 mm W 400 on www.wanachrichten.de 09
CONTENTS
Werbeartikel Nachrichten: Advertising options & prices
SUPPLEMENTS
Accurate advertising – reader structure and target group selection for supplements
Discount price total circulation up to 20 g: W 3,850 Discount price total circulation up to 50 g: W 4,950
PARTIAL SUPPLEMENT PARTIAL SUPPLEMENT • Further prices and target group selections are available on request
GERMANY OTHER COUNTRIES • Partial supplements: Flat-rate handling fee of E 250
• Min. quantity: 3,500 pieces
Price per insert up to 20 g: W 0.40 Price per insert up to 20 g: W 0.95
Price per insert up to 50 g: W 0.50 Price per insert up to 50 g: W 1.20
D – Decorators/
printers D – Advertising agencies
B, LUX, CH
6% (sales promotion, POS, promotion,
NL 4%
full-service, etc.)
If you want to address a precisely defined target group with a 5%
A 29%
supplement, we can select them for you according to countries, 9%
zip code areas or specific branches. Pool of addresses: 12,800
If you have other selection criteria, just let us know.
D – Promotional products
suppliers
15%
D – Promotional products
distributors
32% 10CONTENTS
Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 406 February 2021 Issue 409 May 2021
• Promotional Gift Award 2021: The winners ED/AD 15-01-21 • Promotional textiles, footwear & headwear ED/AD 26-03-21
• Easter PM 20-01-21 • Sweets & snacks PM 01-04-21
• Sport & fan items PD 29-01-21 • Showroom: Trends & classics PD 28-04-21
• Review PSI 2021/novelties & trends 2021
Issue 407 March 2021 Issue 410 June 2021
• Made in Germany • Memos & notes ED/AD 23-04-21
• Safety first: Health & hygiene protection ED/AD 29-01-21 • Drinking culture & gastronomy PM 30-04-21
• Preview: HAPTICA® live ‘21 PM 05-02-21 • Showroom: Trends & classics PD 26-05-21
• Showroom: Trends & classics PD 26-02-21
Issue 408 April 2021 Issue 411 July 2021
• Summertime: Travel, camping, garden, outdoor ED/AD 26-02-21 • Time management: Clocks & calendars ED/AD 21-05-21
• Office, business & data protection PM 05-03-21 • Promotional products for banks & insurance companies PM 28-05-21
• Showroom: Trends & classics PD 31-03-21 • Showroom: Trends & classics PD 23-06-21
11CONTENTS
Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 412 August 2021 Issue 415 November 2021
• Christmas, premiums & brands ED/AD 18-06-21 • Knives, tools, workwear & work safety ED/AD 10-09-21
• Cars, bicycles, transport & traffic PM 25-06-21 • Body & soul: Healthcare, wellness, fitness & nutrition PM 17-09-21
• Showroom: Trends & classics PD 21-07-21 • Showroom: Trends & classics PD 13-10-21
Issue 413 September 2021 Issue 416 December 2021
• Sustainable products ED/AD 16-07-21 • Special services: Last-minute and express delivery, individualisation, ED/AD 08-10-21
• Autumn & winter season: Umbrellas, clothing, living accessories PM 23-07-21 personalisation, small volumes, custom-made designs, online tools … PM 15-10-21
• Showroom: Trends & classics PD 18-08-21 • Bags, pouches, fashion accessories PD 10-11-21
• Showroom: Trends & classics
Issue 414 October 2021 Issue 417 January 2021
• Writing instruments ED/AD 13-08-21 • Family life ED/AD 05-11-21
• Give-aways and event items, mailing boosters, key pendants & Co. PM 20-08-21 • Mobile world & digital life PM 12-11-21
• Showroom: Trends & classics PD 15-09-21 • Preview: PSI 2022/novelties & trends 2022 PD 08-12-21
12CONTENTS
eppi magazine
The English-language magazine, which is distributed throughout Europe outside of the D-A-CH region, disposes of a large network compris-
ing of international players, trade show organisers and associations and has in this way been informing promotional products consultants
and resellers in 37 countries about the market happenings in Europe since 1998. The highlights of the coverage include alongside corpo-
rate news, expert interviews, product trends, portraits and reports on trade shows, also the title stories on current industry themes: from the
digitalisation, to the market in the Corona crisis, through to pricing tools or the execution of audits.
ent
magazine for the european promotional products industry Target group European promotional p
roducts distributors (excl. D/A/CH)
Language English
ISSN 1435-5264 | Vol 22 | December 2019 | No. 132 www.eppi-magazine.com
CO
M
RIB E A
Topics Products
UTO Industry Monitor 2019 Brand & Premium Products
R Campaigns for Europe Digital & Mobile
International Trade Show Calendar 2020 Novelties & Trends 2020
10,000 copies/approx. 12,000
MOnsters Or mOvers? Circulation/Pool of addresses
Frequency Four times per year
Subscription prices Germany W 26, other countries W 32
January
2020
ATCUBE
ME
Web www.eppi-magazine.com
gastronomy, hotels, trade
und point of sale.
o sheep wool felt
rmany
dually branded label
How “disruptors”
- GmbH info@bas-innovation.de
shape the industry
Newsletter eppi newsflash
+49 (0) 751 - 76870201
s- GmbH
+49 (0) 751 - 76870201
info@bas-innovation.de
shape the industry
dually branded label
rmany
no sheep wool felt
How “disruptors”
ME
und point of sale.
gastronomy, hotels, trade
ATCUBE
2020
January 13CONTENTS
eppi magazine
14CONTENTS
eppi magazine: Advertising options & prices
FORMAT Price 4C COVER Price 4C
Price B/W Price 4C
1/1 page W 3,150 Inside front page/inside back page W 3,500
1/2 page W 1,900W 2,490 Back page W 2,770 W 3,800
1/2 page premium placement* W 1,370W 2,990 W 2,240
1/3 page W 1,220W 2,320
SPREAD W 2,090
1/4 page W 900W 1,840 2/1 page W 1,770 W 4,725
2 x 1/2 page W 3,735
JOBSHOP W 900
SHOUTBOX W 550
1/4 page W 600
The prices for larger advertisements are available on request. A box number costs W 50. 90 x 62 mm, min. placement: 3 consecutive issues W 300
One “employment wanted” ad is free of charge per calendar year.
*next to editorial Advertisement formats see page 46 et seq; advertisement price list No. 24; 2021
Package prices and (new customer) discounts on request
SUPPLEMENTS Scandinavia Other
8% Italy
UK 11%
10% 13%
Discount price total circulation up to 20 g: W 5,150 • Further prices and target group selections
Pool of addresses:
Discount price total circulation up to 50 g: W 6,950 France Eastern Europe are available on request
12,000 17%
16% • P artial supplements: Flat-rate handling
Southern Europe Benelux
Partial supplement price per insert up to 20 g: W 0.95 10% 15% fee of E 250
Partial supplement price per insert up to 50 g: W 1.20 • Min. quantity: 3,500 pieces
15CONTENTS
eppi magazine: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 139 February 2021 Issue 141 September 2020
• Promotional Gift Award 2021: The winners ED/AD 22-01-21 • Sustainable products ED/AD 23-07-21
• Safety first: Health & hygiene protection, work safety PM 29-01-21 • Writing instruments, office & business PM 30-07-21
• Summer season: Fashion, vacation, travel, camping, outdoor PD 24-02-21 • Showroom: Trends & classics PD 25-08-21
Issue 140 May 2021 Issue 142 December 2021
• Made in Europe ED/AD 16-04-21 • Special Services: Individualisation, personalisation, express delivery, ED/AD 29-10-21
• Tasteful promotion: Sweets, food, drinks, mugs, tableware PM 23-04-21 small volumes, custom-made designs, online tools … PM 05-11-21
• Showroom: Trends & classics PD 19-05-21 • Mobile world & digital life PD 01-12-21
• Preview: PSI 2022, novelties & trends 2022
16CONTENTS
Promotion Products
The “Trade magazine for haptic advertising – products and ideas” provides users with suggestions for the successful implementation of
promotional products. With its high-quality layout, the industry customer magazine of the sector, which was established thirteen years ago,
presents a large spectrum of effective and innovative promotional products divided up into clearly structured product categories. The rubric
“Angesagt” picks up on the latest product trends, “Nachgefragt” provides background information on product ideas that require explanation,
“Spotlight” places the focus on companies and the highlights of their line-ups. Best Practice examples, market and marketing news, trade
show reports, distributor and brand portraits as well as interviews offer the buyers additional input.
ISSN 1864-1288 14. Jahrgang Juni 2020 Nr. 79 www.promotion-products.biz
03/20 Target group End users (D/A/CH)
Language German
FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N
Print run (IVW tested, III/2019)/Pool of addresses 30,000 copies/approx. 55,000
Rundheraus Frequency Six times per year
Danke sagen
Jeder kennt sie: Menschen, die tagtäglich
Subscription prices Germany W 36, other countries W 41
Großartiges leisten. Mit unseren hochwertigen
Dankeschön-Bechern erhalten sie die persön-
liche Wertschätzung, die sie verdient haben.
www.mahlwerck.de
Web www.promotion-products.biz
Ab 1 Stück mit
Namensgravur.
Ab 250 Stück auch
mit individuellem
Design und freier
Formauswahl.
PROMOTIONAL FASHION UHREN, KALENDER & NOTIZBÜCHER FINANZWELT TRINKKULTUR NOVITÄTEN
PROMOTIONAL FASHION UHREN, KALENDER & NOTIZBÜCHER FINANZWELT TRINKKULTUR NOVITÄTEN
Newsletter Promotion PRODcast
Formauswahl.
Design und freier
mit individuellem
Ab 250 Stück auch
Namensgravur.
Ab 1 Stück mit
17
www.mahlwerck.de
liche Wertschätzung, die sie verdient haben.
Dankeschön-Bechern erhalten sie die persön-CONTENTS
Promotion Products
18CONTENTS
Promotion Products: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,350 Front page W 4,800
1/2 page W 2,570 Inside front page/inside back page W 3,700
1/3 page W 2,320 Back page W 4,000
1/3 page premium placement* W 2,820
2/1 page (Spread) W 5,025 DISTRIBUTOR GUIDE
2 x 1/2 page (Spread) W 3,855 114 X 60 mm W 250
Package prices and (new customer) discounts on request Min. placement: 6 consecutive issues, furthermore online publishing: E 100
Advertisement formats see page 48; advertisement price list No. 15; 2021 *next to editorial
SUPPLEMENTS Germany/other countries • Target group selections (e.g. zip code
areas, specific branches or positions)
Discount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95
possible
Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20
• Min. quantity 3,500 pieces
• Flat rate handling fee of: W 250
ADDRESS SELECTION BY INDUSTRIES
Vehicle construction and engineering 5,107 Electronics, IT, telecommunications, software 3,341 Marketing services providers 1,603
Building industry 4,893 Social services, education, research, clubs 3,020 Travel, tourism, hospitality 1,590
Advertising agencies 3,712 Food 2,452 Health and pharmaceuticals 1,477
Services providers 3,689 Financial service providers, consultants 2,388 Chemical industry 1,261
Consumer products 3,631 Transport and logistics 1,760 Media industry 1,185
Manufacturing 3,574 Energy and environmental technology 1,716 Other 8,601
as of 09/2020 19CONTENTS
Promotion Products: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 83 February 2021 Issue 86 August 2021
• Promotional Gift Award 2021: The winners ED/AD 22-01-21 • Christmas, premiums & calendars ED/AD 09-07-21
• Summer 2021: Sport & fan items, travel, outdoor, camping PM 29-01-21 • Sustainable products PM 16-07-21
• Safety first: Health & hygiene protection PD 17-02-21 • Cars, bicycles, transport & traffic PD 11-08-21
• Preview: HAPTICA® live ‘21/novelties & trends 2021 • Novelties
Issue 84 April 2021 Issue 87 October 2021
• Business & office: Office accessories, notebooks, data protection… ED/AD 26-03-21 • Writing instruments ED/AD 27-08-21
• Made in Germany PM 01-04-21 • Body & soul: Healthcare, wellness, fitness & nutrition PM 03-09-21
• Fashion: Textiles, bags, foot & headwear PD 28-04-21 • Autumn & winter season: Umbrellas, clothes, living accessories PD 29-09-21
• Novelties • Novelties
Issue 85 June 2021 Issue 88 December 2021
• Sweets, snacks, food trends ED/AD 14-05-21 • S pecial services: Individualisation, personalisation, express delivery, ED/AD 15-10-21
• Promotional products for banks & insurance companies PM 21-05-21 small volumes, custom-made designs, online tools … PM 22-10-21
• Drinking culture PD 16-06-21 • Knives, tools, workwear & work safety PD 17-11-21
• Novelties • Mobile world & digital life
• Novelties & trends 2022
20CONTENTS
HAPTICA®
People, who want to be on the spot when the decisions are taken, have come to the right address here: The “Trade magazine for haptic
advertising – campaigns and concepts” illustrates to 30,000 marketing decision-makers from companies and advertising agencies, how
powerful the impact of haptic advertising is and how it can be lucratively implemented in the marketing mix. The numerous Best Practice
examples and interviews with marketing directors from companies and agencies offer the readers a creative pool, which they can delve into
for their day-to-day work.
NR. 17 // OKTOBER 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
Target group Marketing decision-makers (D/A/CH)
Language German
TROLLI-KAMPAGNE:
SAURES FÜR
SNEAKERHEADS
Circulation/Pool of addresses 30,000 copies/approx. 35,000
Frequency Twice a year
Subscription prices Germany W 14, other countries W 20
ZUGPFERD E-SPORT: DADDELN MIT DER ZIELGRUPPE
Web www.haptica.biz
KIEZMARKE: ASTRAINES MERCHANDISING
KIEZMARKE: ASTRAINES MERCHANDISING
ZUGPFERD E-SPORT: DADDELN MIT DER ZIELGRUPPE
21CONTENTS
HAPTICA®
22CONTENTS
HAPTICA®: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,600 Inside front page/inside back page W 4,100
1/2 page W 3,050 Back page W 4,500
1/3 page W 2,600
Package prices and (new customer) discounts on request
1/3 page premium placement* W 3,100
2/1 page (Spread) W 5,400 Advertisement formats see page 49; advertisement price list No. 11; 2021
2 x 1/2 page (Spread) W 4,575
SUPPLEMENTS Germany/other countries • Target group selections (e.g. zip
Discount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95 code areas, specific branches or
positions) possible
Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20
• Min. quantity 3,500 pieces
• Flat rate handling fee of: W 250
ADDRESS SELECTION BY INDUSTRIES
Building industry 4,693 Social services, education, research, clubs 2,179 Transport and logistics 816
Advertising agencies 3,580 Travel, tourism, hospitality 1,550 Energy and environmental technology 794
Vehicle construction and engineering 3,553 Media industry 1,200 Marketing services providers 713
Services providers 3,100 Chemical industry 1,062 City marketing and culture 548
Consumer products 2,871 Financial service providers, consultants 1,037 Cosmetics, spa, fitness 477
Manufacturing 2,506 Food 994 as of 09/2020
Electronics, IT, telecommunications, software 2,342 Health and pharmaceuticals 985
23CONTENTS
HAPTICA®: Publication dates ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 20April 2021 Issue 21October 2021
ED/AD 26-03-21 PM 01-04-21 PD 28-04-21 ED/AD 27-08-21 PM 03-09-21 PD 29-09-21
REFERENCES
Companies that place advertisements in HAPTICA®, make sure they are at eye level with the marketeers of well-known brands and creative
minds of advertising agencies. In order to show how the haptic brand communication works in companies, which strategic goals are
pursued and how give-aways, premiums or custom-made designs convey the brand DNA, the editorial office seeks the direct contact to
the promotional products user. The list of renowned interview partners is in the meantime correspondingly long:
Astra Electronic Arts Kolle Rebbe Stihl
BMW Motorrad Fisherman’s Friend Mammut Telekom Shop
Brooks Sports Ford Melitta UGW
Dachser Goodyear Dunlop Miles & More Vaillant
Deutsche Bahn Henkel Mondelez Volkswagen Zubehör
Deutsche Bank Jägermeister Pernod Ricard Weber-Stephen
Deutsches Rotes Kreuz Jung von Matt/Next Alster Porsche Wunderman
Edding Alfred Kärcher Serviceplan Zeppelin
24N
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DIGCONTENTS
Online & Digital
WA WEB – OUR WEB PORTALS
Promotional products suppliers, distributors and buyers can obtain
current information about the happenings on the market on the web-
sites of WA Media. A news ticker that is being implemented during
the Corona crisis for instance provides a constantly revised update on
backgrounds, campaigns, new protective products or postponed dates.
Current news on the haptic advertising market, numerous galleries on
trade shows and events as well as portraits, interviews and background
reports turn the web portals into valuable sources of information. Addi-
tional services such as the provision of all magazines as ePapers or as
a PDF download or an overview of all relevant trade fair dates further
increase the click rates.
WWW.WANACHRICHTEN.DE WWW.EPPI-MAGAZINE.COM
Page impressions per year approx. 2.3 mil. Page impressions per year approx. 695,000
Visits approx. 678,000 Visits approx. 237,000
WWW.PROMOTION-PRODUCTS.BIZ WWW.HAPTICA.BIZ
Page impressions per year approx. 684,000 Page impressions per year approx. 664,000
Visits approx. 182,000 Visits approx. 179,000
26CONTENTS
Online & Digital
ADVERTISING OPTIONS ON ALL PORTALS
• Banners, animated banners in established sizes, sub-banners You would like to carry out content marketing activities
• Individual forms of advertising or launch new online shop projects?
• Search engine marketing, backlinks, content ads Don’t hesitate to contact us on +49/221/68911-21
• F ree publication of editorial material (no product promotion), or bales@waorg.com for individual advice.
checked by our editors
INTERNET PRICES PER PORTAL (prices for an advertisement running-time of 12 months)
BANNER
Skyscraper (exclusive) 150 x 600 pixels W 2,900
Leader board/Super banner (rotation) 728 x 90 pixels W 1,700
Button banner (exclusive) 250 x 250 pixels W 1,500
Further banner formats are available on request.
BACKLINKS
1 Backlink/year W 400
3 Backlinks/year W 500
Content ad W 1,000
27CONTENTS
Online & Digital
NEWSLETTERS
Make targeted use of our newsletters to announce your novelties, special campaigns and offers,
for show invitations, selling off remaining stock or to announce your website relaunch.
Target group German-speaking promotional products
resellers (D/A/CH)
Readers approx. 10,000
Frequency Weekly
Target group European promotional products
distributors (excl. D/A/CH)
Readers approx. 9,000
Frequency Bi-weekly
Target group German-speaking
end users (D/A/CH)
Readers approx. 15,000
Der Newsletter für neue Werbeartikel Frequency Monthly
The receipt of the electronic newsletters is subject to the subscription of the respective print media.
28CONTENTS
Online & Digital
ADVERTISEMENT PREMIUM/DUAL PREMIUM
• Directly below the newsletter logo, incl. a link, animation (GIF) is possible without a surcharge.
250 x 250 pixels: W 500 per advertisement 528 x 250 pixels: W 900 per advertisement
ADVERTISEMENT STANDARD/DUAL STANDARD
• Direct link to your shop or to the product website
250 x 250 pixels: W 300 per advertisement 528 x 250 pixels: W 500 per advertisement
Package offers on request
JOBSHOP
• Job advertisement, 3 months online, on the web portal with a link to the job advertisement
in the respective newsletter
W 250 per advertisement W 50 box number charge
W 250 three additional links in the following newsletter issues
29CONTENTS
Newsletters: Publishing dates
WA eLETTER
Issue Publication date Issue Publication date Issue Publication date
788 20-01-21 804 12-05-21 820 01-09-21
789 27-01-21 805 19-05-21 821 08-09-21
790 03-02-21 806 26-05-21 822 15-09-21
791 10-02-21 807 02-06-21 823 22-09-21
792 17-02-21 808 09-06-21 824 29-09-21
793 24-02-21 809 16-06-21 825 06-10-21
794 03-03-21 810 23-06-21 826 13-10-21
795 10-03-21 811 30-06-21 827 20-10-21
796 18-03-21 812 07-07-21 828 27-10-21
797 24-03-21 813 14-07-21 829 03-11-21
798 31-03-21 814 21-07-21 830 10-11-21
799 07-04-21 815 28-07-21 831 17-11-21
800 14-04-21 816 04-08-21 832 24-11-21
801 21-04-21 817 11-08-21 833 01-12-21
802 28-04-21 818 18-08-21 834 08-12-21
803 05-05-21 819 25-08-21 835 15-12-21
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
30CONTENTS
Newsletters: Publishing dates
eppi newsflash
Issue Publication date Issue Publication date Issue Publication date
380 19-01-21 388 11-05-21 396 31-08-21
381 02-02-21 389 26-05-21 397 14-09-21
382 16-02-21 390 08-06-21 398 28-09-21
383 02-03-21 391 22-06-21 399 12-10-21
384 16-03-21 392 06-07-21 400 26-10-21
385 30-03-21 393 20-07-21 401 09-11-21
386 13-04-21 394 03-08-21 402 23-11-21
387 27-04-21 395 17-08-21 403 07-12-21
Promotion PRODcast
Issue Publication date Issue Publication date Issue Publication date
138 21-01-21 142 27-05-21 146 23-09-21
139 25-02-21 143 17-06-21 147 28-10-21
140 11-03-21 144 22-07-21 148 18-11-21
141 22-04-21 145 26-08-21 149 16-12-21
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
31VENT& E TWOR K NE
CONTENTS
HAPTICA® live
The product presentations of manufacturers, brands, importers and start-ups, the exhibition of the prize-winners of the Promotional
Gift Award, the Best Practice Show as well as the lecture programme with speakers from famous companies – comprising of these
elements, the HAPTICA® live has made a name for itself among both users and market players in its capacity a source of inspiration
and communication platform for haptic advertising.
The last event on September 8, 2020 demonstrated that all of this even works well while complying with the current hygiene reg-
ulations. With a well-thought out and well-implemented hygiene concept, the eighth edition of the “Experience of Haptic Advertising”
succeeded once again in arousing a feeling for the effectiveness of promotional products.
Exhibitors of the HAPTICA® live meet up with a visitor mix that is unusual for the German market: Trade visitors from marketing,
communications and procurement departments are directly invited to attend alongside representatives from advertising agencies or
the promotional products trade. Admission is free of charge; however, it is necessary to pre-register via the event website.
All exhibitors profit from an all-inclusive fixed price that depends on the size of the stand, diverse additional marketing services
are included in the fixed price.
The HAPTICA® live ’21 is scheduled to take place on March 17, 2021 at the WCCB in Bonn.
www.haptica-live.de
33CONTENTS
HAPTICA® live
34CONTENTS
Promotional Gift Award
A benchmark on the haptic advertising market and an
orientation tool for promoting companies in the jungle of
products: The Promotional Gift Award has been conferred by
WA Media since 2003 and over the course of the years has
developed into one of the most coveted distinctions on the
European promotional products market. The expert jury comes
together every year in December to select the winners in the
categories: Give-aways, Communicative Products, Premium
Products, Custom-made Designs, Best Practice, Merchandising
and Customising Technologies. In addition to gaining the
permission to use the prestigious label for their advertising
purposes, the winners receive an extensive PR package with
a media value of 3,000 Euros. All of the award winners are
additionally presented to a keen trade audience in the scope
of a special exhibition at the HAPTICA® live.
www.promotionaward.com
35CONTENTS
Social Media
Contacts, posts, comments – as a media service provider, WA
Media is also active on various social networks, bringing players
and users from the haptic advertising market together and fuelling
the enthusiasm for this tangible from of marketing.
www.waorg.com/socialmedia
www.linkedin.com/groups/3759942
www.facebook.com/wamediagmbh
www.youtube.com/user/promotionproductstv
www.twitter.com/eppimagazine
www.xing.com/net/werbeartikel
36ICES SERV
CONTENTS
WA Services
CUSTOMER MAGAZINES
Print is alive! This is demonstrated by the vast number of customer and employee magazines alone which companies use to
achieve storytelling effects and for their own PR work. WA Services offers conceptual, editorial and graphic support for such
projects. The experienced editorial and graphics team of WA Media GmbH disposes of profound knowledge on the haptic
advertising market and has over 35 years of far-reaching know-how in the magazine trade.
GRAPHICS AND PROOF-READING
The advertising deadline is approaching fast, but your graphic designer is ill? The catalogue is ready, it just has to be thoroughly
proof-read again one last time? You have fantastic products, but unfortunately no suitable photos? WA Services provides services
from typesetting, layout and product photography, through to DTP, the final artwork and proof-reading.
FULL-SERVICE PACKAGES
Furthermore, together with our cooperation partner, WV Versand, we can offer a complete full-service package for the compil-
ation and dispatch of print publications such as catalogues, brochures or customer magazines: This begins with the creation
and ends with the enveloping, shrinking, sealing, packing, dispatch and warehousing.
We will be pleased to advise you on:
Tel.: +49/221/68911-19
sales@waorg.com
38CONTENTS
WA Services
39ECH T IDE G U
CONTENTS
Advertisement formats
Data format with a bleed of 3 mm
Final format
FULL-FORMAT ADVERTISEMENTS
are to be designed with a bleed of 3 mm all the
way around them, so that no undesired white areas
appear should the pages happen to be cut inaccurately.
A safety spacing of at least 3 mm is required between text
Data format with a bleed of 3 mm
elements and margin.
Register marks and page information are not needed.
safety spacing of 3 mm between
Final format
text elements and margin
TYPE AREA ADVERTISEMENTS
do not need a bleed, because they are fitted into the
type area within the page and are thus not affected by
the cut.
41CONTENTS
Werbeartikel Nachrichten and eppi magazine
Front 1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
WA Nachrichten
210 x 240 mm 210 x 297 mm 100 x 297 mm 70 x 297 mm 210 x 140 mm 210 x 85 mm
Data format: 216 x 246 mm Data format: 216 x 303 mm Data format: 106 x 303 mm Data format: 76 x 303 mm Data format: 216 x 146 mm Data format: 216 x 91 mm
182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm
1/4 page vertical 1/4 page horizontal Spread Half double page spread
90 x 130 mm 182 x 60 mm 420 x 297 mm 420 x 140 mm
Data format: 426 x 303 mm Data format: 426 x 146 mm
42CONTENTS
Promotion Products
Front 1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
230 x 185 mm 230 x 290 mm 117 x 290 mm 75 x 290 mm 230 x 145 mm 230 x 95 mm
Data format: 236 x 191 mm Data format: 236 x 296 mm Data format: 123 x 296 mm Data format: 81 x 296 mm Data format: 236 x 151 mm Data format: 236 x 101 mm
190 x 234 mm 100 x 234 mm 64 x 234 mm 190 x 117 mm 190 x 78 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS
With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
460 x 290 mm 460 x 145 mm
Data format: 466 x 296 mm Data format: 466 x 151 mm
43CONTENTS
HAPTICA®
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
230 x 290 mm 112 x 290 mm 78 x 290 mm 230 x 145 mm 230 x 96 mm
Data format: 236 x 296 mm Data format: 118 x 296 mm Data format: 84 x 296 mm Data format: 236 x 151 mm Data format: 236 x 102 mm
200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS
With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
460 x 290 mm 460 x 145 mm
Data format: 466 x 296 mm Data format: 466 x 151 mm
44CONTENTS
Data transfer
ADVERTISEMENTS
Print material must be provided in digital quality and must comply with the following guidelines:
Please send in addition a legally binding 4c print
3 mm bleed, without register marks and page information. or a legally binding digital proof to:
FILE TYPES (Please always state the programme in which the document was created) WA Media GmbH
Anik Ginet Servais
Waltherstr. 49-51, Geb. 32
InDesign PDF
D-51069 Cologne
Open document (CS5 “PDF-X4“ or “print output quality“.
or CS5-IDML document), Export specifications for the creation of PDFs,
E-Mail
supply imports and fonts as well as preflight profiles are available at:
servais@waorg.com
http://profile.waorg.com as a download.
(max. 20 MB per mail)
Photoshop (CS5) Illustrator Minimum resolution
Format : PSD, TIF or JPG AI (CS5), PDF, CMYK, 300 dpi (not interpolated) IMPORTANT
Modus: CMYK incorporate images We cannot be held legally responsible for faulty
Resolution: 300 dpi (300 dpi, CMYK), Data media printing results if the digital advertisement data
convert fonts into paths CD-ROM, DVD is supplied w/o proof(s). Advertisements can be
FTP upload created on special request. The costs for this service
Access and data at: Profile and settings and/or for carrying out corrections will be invoiced
http://profile.waorg.com The profile and settings are available (separately).
as a download at: http://profile.waorg.com
45CONTENTS
Data transfer
PRODUCT EDITORIALS
Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents).
Text editing and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.
Image formats: .psd, .jpg, .tif, .pdf
Minimum width: 15 cm
Minimum resolution: 300 dpi (not extrapolated)
Text formats: .docx, .doc, .odt, .pdf or .rtf
Text length: approx. 1,000 characters
Contact:
WA Media GmbH The editorial deadline must be respected, editorial
Heike Pohl • Waltherstr. 49-51 • D-51069 Cologne contributions, which arrive too late, might not be included
+49/221/68911-30 • E-Mail: pohl@waorg.com in the corresponding issue.
46TACT CON
CONTENTS
Contact details
MEDIA SALES
Sarah Vieten (International Director) Jochen Thoma (National Director) Daniela Dragunová Karina Wiegmann
Tel.: +49 / 221 / 6 89 11– 19 Tel.: +49 / 221 / 6 89 11– 34 Tel.: +49 /221 / 6 89 11– 53 Tel.: +49 / 221 / 6 89 11– 27
vieten@waorg.com thoma@waorg.com dragunova@waorg.com wiegmann@waorg.com
PROMOTIONAL
ONLINE ADVERTISING ADVERTISEMENT DATA HAPTICA ® LIVE GIFT AWARD
Ralf Bales Anik Ginet Servais Till Barth Daniela Dragunová
Tel.: +49 / 221 / 6 89 11– 21 Tel.: +49 / 221 / 6 89 11– 14 Tel.: +49 / 221 / 6 89 11– 25 Tel.: +49 / 221 / 6 89 11– 53
bales@waorg.com servais@waorg.com barth@waorg.com dragunova@waorg.com
48CONTENTS
Contact details
EDITORIAL OFFICE
WA Nachrichten eppi magazine Promotion Products HAPTICA®
Dr. Mischa Delbrouck Till Barth Heike Pohl Andrea Bothe
Tel.: +49 / 221 / 6 89 11– 11 Tel.: +49 / 221 / 6 89 11– 25 Tel.: +49 / 221 / 6 89 11– 30 Tel.: +49 / 221 / 6 89 11– 17
delbrouck@waorg.com barth@waorg.com pohl@waorg.com bothe@waorg.com
Publishers
WA Media GmbH Tel.: +49/221/6 89 11 - 0 Managing Shareholder: Michael Scherer Terms of Business at
Waltherstr. 49-51, Geb. 32 Fax: +49/221/6 89 11 - 10 HRB 30697 • District Court of Cologne www.waorg.com/tob
D-51069 Köln info@waorg.com VAT Identification No.: DE119998878 www.waorg.com
Deutsche Bank Postbank Essen All of the prices stated in the Media Data exclude VAT.
IBAN DE18 3707 0024 0469 8122 00 IBAN DE97 3601 0043 0140 7084 33 If the customer comes from another EU country and
BIC DEUTDEDBKOE BIC PBNKDEFF has a valid VAT number, VAT is not charged.
49WWW.WAORG.COM
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