Media Kit 2019 Lackiererblatt - Magazine for vehicle painting, bodywork and repair - Konradin Service
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Lackiererblatt – Magazine for vehicle painting, bodywork and repair Media Kit 2019
Trade Magazine 3
Editorial Schedule 14
Website 18
Newsletter 19
Content Page In-House Contacts
Advertising Manager
TRADE MAGAZINE Carola Gayda
Media Brand 3 Phone +49 711 7594-432
Circulation Analysis 6 carola.gayda@konradin.de
Reader Survey 7
Rate Card 10 Account Manager
Editorial Schedule 14 Marion Binder
Phone +49 711 7594-426
marion.binder@konradin.de
WEBSITE 18
Order Management
Melanie Strauß
NEWSLETTER 19 Phone +49 711 7594-403
melanie.strauss@konradin.de
CALENDAR 21
Konradin Medien GmbH
Ernst-Mey-Straße 8
70771 Leinfelden-Echterdingen
Germany
Advertising fax
+49 711 7594-1432
2
Media Brand
Website
www.lackiererblatt.de
The online meeting point for all those
interested in vehicle painting and body repair,
featuring news from the industry, the article
archive, manufacturer database, new
products and current know-how on
painting technology and painting flaws.
Newsletter
Lackiererblatt-News
The Lackiererblatt newsletter appears
between the printed issues and delivers
current industry news once a month
every second Monday.
Trade Magazine Lackiererblatt
Lackierblatt, the magazine for vehicle painting,
bodywork and repair appears seven times a year. Social Media
Its reporting stands for independent and critical
journalism, and it covers its varied subject matter www.facebook.com/lackiererblatt
through user reports, articles and interviews in an Platform for the extraordinary. Ideally suited for the
easy to understand way with plenty of images and dialogue between the editorial staff and people
opinions. within the industry.
3
Media Brand
Video Newsletter
The newsletter appears every second Lackiererblatt Wissens-Check
month and presents interesting
application and product videos with Wissens-Check offers approximately 300
a link to the video platform on programmed questions and answers from
www.lackiererblatt.de. vehicle painting technology. People working
within vehicle painting can check their know-
how or brush up on new trechniques.
For apprentices, the questions are the ideal
preparation for the theoretical exams on
the way to qualifying as a vehicle painter.
To be found at www.lackiererblatt.de
Wall Calender 2020
Advent calender The first Lackiererblatt calandar - with a
selection of the best front pages - celebrated
Advent competition at its premiere in 2018 and was well received by
www.lackiererblatt.de/adventskalender. the readers. The photos selected for the 2020
Valuable prizes donated by calendar show feature amazing details that
renowned companies within the also give one an idea about the multifarious
industry are to be won every day. aspects of the vehicle painting industry.
4
Trade Magazine
1 Portrait
01 Title: Lackiererblatt 10 Publishing house: Konradin Medien GmbH
02 In brief: The painting of motor vehicles and body repair are at the 11 Publisher: Katja Kohlhammer
focus of Lackiererblatt. Heavily illustrated, easy to
understand and strong on opinions, it deals with these 12 Advertising: Carola Gayda, Advertising Manager
subjects through user feedback, reporting and interviews.
In addition, Lackiererblatt regularly covers other themes 13 Editorial: Michael Rehm, Editor-in-Chief
associated with motor vehicle maintenance – from Phone +49 711 7594-532
vehicle electronics over industrial painting to vehicle michael.rehm@konradin.de
preparation and cleaning.
Current industry news and numerous detailed product Evelyn Becker
presentations complement the range of topics covered in Phone +49 711 7594-497
every issue. evelyn.becker@konradin.de
03 Target group: Automotive paint shops, automotive repair shops,
bodywork shops with attached paint shops, car dealers
and car traders. 14 Pagination analysis 2017 = 7 issues
Circulation: 392 pages = 100.0%
04 Frequency: 7 issues per year
Editorial section: 266 pages = 67.9%
05 Format: DIN A4 Advertising section: 126 pages = 32.1%
of them:
06 Year: 28th year 2019 Classified ads: 2 pages
Bound inserts: 4 pages
07 Subscription price: Annual subscription: Loose inserts: 15 pieces
Germany 93,20 €
Abroad 98,80 €
15 Content analysis of editorial content 2017 266 pages = 100.0%
08 Organ: Organ of the German Federal Working Group of Vehicle
Painters in the Federal Association for Colour, Design, Names + news 20 pages = 7.5%
Building Preservation Shape + colour 36 pages = 13.6%
Technologies + materials 72 pages = 27.1%
09 Memberships: — Repair + bodywork 21 pages = 7.9%
Trends + product news 30 pages = 11.3%
Business + market 44 pages = 16.5%
Training + further education 16 pages = 6.0%
Forum 3 pages = 1.1%
Other 24 pages = 9.0%
5
Trade Magazine
2 Circulation and Distribution Analysis
01 Audited by: 3.1 Circulation by postcode regions:
Percentage of actual circulation
02 Circulation analysis: Average copies
(1 July 2017 to 30 June 2018)
Print run: 6,100 PLZ 2
Hamburg
Actual circulation: 6,026 of them abroad: 196 Postcode 2 Schwerin PLZ 1 Postcode 1
8.3% = 4.2% =
Bremen
Copies sold: 2,126 of them abroad: 173 484 copies Berlin 245 copies
• Subscription copies: 2,038 of them for members: – PLZ 4
Magdeburg Potsdam
• Retail sale: – Postcode 4 Postcode 3
Osnabrück Hannover
• Other sales: 88 13.3% = 12.4% =
PLZ 3
775 copies Dortmund
Leipzig
723 copies
Kassel
Free copies: 3,900 Düsseldorf Dresden
Residual/archive copies: 74 Postcode 5 Erfurt Postcode 0
PLZ 0
12.5% = Köln 5,4% =
729 copies PLZ 5 Frankfurt 315 copies
PLZ 9
03 Geographical distribution analysis: Share of total distributed Postcode 6 Mainz Postcode 9
Nürnberg
Economic area % Copies 11.5% = Saarbrücken PLZ 6 8.6% =
670 copies 501 copies
Germany 96.7 5,830 Stuttgart
Abroad 3.3 196 Postcode 7 Postcode 8
PLZ 7
of them 15.1% = PLZ 8
8.7% =
Austria 21.2 42 880 copies München 507 copies
Switzerland 61.2 119
other foreign countries 17.6 35
Actual circulation 100.0 6,026 Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Total circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2018
6. Survey completed by: Konradin Media Group
6Trade Magazine
Reader Survey
1.1 Industries/industrial sectors: recipient groups 1.4 Service portfolio:
Vehicle paint shop and body shop 43.0% Body repair, body manufacturing 72.5%
Vehicle paint shop 33.8% Accident repair 70.4%
Vehicle body shop 4.9% Vehicle preparation, finish 62.0%
Car dealer with paint shop 3.5% Custom painting 57.7%
Workshop 1.5% Industrial painting 50.7%
Paint and body centre 2.8% Commercial vehicle painting 47.9%
Paint centre 2.1% Vehicle lettering 47.2%
Paint manufacturers/paint industry 0.7% Glass repair 43.7%
Specialist shops 2.1% Vehicle diagnostics 40.8%
Automotive industry 0.7% Sandblasting 39.4%
Vocational schools/associations 1.4% Automechanics 38.0%
Others 3.5% Sales of colours and paints, painting accessories 28.2%
Vehicle construction 16.9%
1.2 Company size: Automotive trade 13.4%
Paint production 12.0%
1-9 employees 52.5%
10-19 employees 22.7% 1.5 Involvement in investment decisions:
20-49 employees 15.6%
50-99 employees 6.4% General workshop equipment 81.0%
100 and more employees 2.8% General plant/office equipment 75.4%
Hardware and software 73.9%
1.3 Job function: position in company Booths and machines 72.5%
Body manufacturing (body-frame straightener, welding equipment etc.) 64.8%
Owner/co-owner 61.3% Diagnostic tools 61.3%
Managing director 12.0% Vehicle electronics 57.0%
Senior head of department/senior department manager
with power to act and sign on behalf of the firm 1.4%
Summary of the survey method:
Department manager 4.2% 1. Method: Reader-structure analysis by telephone survey – sample survey
Workshop manager 6.3% 2. Population: 5,920 = 100.0%
Technical employee 9.2% 3. Sample: 142 net interviews
Commercial staff 4.2% 4. Target persons of the study: readers of Lackiererblatt
Teacher/lecturer 1.4% 5. Study period: July 2013
6. Survey conducted by: Foerster & Thelen, Bochum
100.0%
We would be delighted to e-mail you a detailed presentation of the results of the
Lackiererblatt reader survey 2013. Please contact carola.gayda@konradin.de
7Trade Magazine
Reader Survey
Title profile Reading time
To what extent do you agree/strongly agree with the following statements about On average, how long do you spend reading an issue of Lackiererblatt until you have
Lackiererblatt (multiple responses) finished with it?
Reports objectively and credibly 90.8% Up to 1 hour 47,9%
Looks attractive 89.4%
1 to 2 hours 28,9%
Publishes expert specialist articles 88.0%
You can recommend it 80.3% 2 to 3 hours 15.5%
Contains interesting and helpful product advertisements 77.5%
Contains useful tips and practical suggestions 76.8% 3 to 4 hours 6.3%
Readers are highly satisfied with Lackiererblatt. Both its appearance and its editorial More than 4 hours 1.4%
contents receive high marks.
Use of/attitude towards advertisements Attention
Advertisements offer useful Once you begin to read an article, how much of it do you usually read?
information about products or 70.4%
suppliers The whole article 69,7%
I find it useful to have relevant About ¾ of the article 7.0%
advertisements alongside 69.7%
articles About ½ of the article 10.6%
I talk to colleagues about About ¼ of the article 8.5%
products or services featured in 54.2%
advertisements Just the headline 4.2%
Advertisements show me new
ideas/products 53.3%
Your advertising message attracts considerable attention. Advertisements in Lackier- Lackiererblatt is heavily used by its readers. The average reading time is
erblatt get noticed and offer readers useful information about products 94 minutes and almost 70% of its readers read an article from start to finish.
and suppliers.
8Trade Magazine
Special Advertising Formats: Ad Specials (Prices valid as of 01.10.2018, in €, plus VAT)
Ad Specials intensify your advertising message!
Lackiererblatt offers special advertising forms creating a high degree of awareness for your communication:
Title flap Banderole Bookmarks Tip-ons, booklets or CDs
Is the first thing readers see and To open the magazine, readers cannot The bookmark is an attention-grabbing Enhance the impact of your advertise-
guarantees that you will make the fail to miss the banderole and it and attractive advertising format that ment through tipped-on advertising
maximum impact and will really get therefore becomes a real eyecatcher. is also very useful for the reader. It can materials such as a booklet, a CD or a
noticed. be inserted directly beside your product sample.
Size: advertisement or your article.
Size: Max. 100 mm wide,
Inside of flap: length depends on magazine Size:
105 mm wide x 297 mm high circumference, 70 mm wide x 150 mm high −
Ad section on cover: fixed with adhesive dot attached to magazine by bookmark
100 mm wide x 297 mm high string
Basic rate: 7,000.00 Basic rate: 5,300.00 Basic rate: 5,900.00 Available formats and prices
on request.
Prices, availability and technical details for these special advertising formats on request.
We’d be happy to work with you to develop ideas or to implement your concept.
9Trade Magazine
Rate Card No. 27 (Prices valid as of 01.10.2018, in €, plus VAT)
Magazine format: Contact:
210 mm wide x 297 mm high, DIN A4 Advice, booking: see contacts on page 2
Untrimmed: 216 mm wide x 303 mm high
Order confirmation, invoicing, vouchers, data delivery + technical details:
Type area: Order management
188 mm wide x 270 mm high, 4 columns, each 44 mm wide Melanie Strauß
Phone +49 711 7594-403
Printing and binding: Web offset, saddle stitching melanie.strauss@konradin.de
Charges: No discounts Data delivery:
Use our ad portal at www.konradin-ad.de to submit your data online
Position: 1. PDF ads (automatic preflighting),
Price for cover pages and other guaranteed positions: 20% surcharge on relevant b/w price. 2. Native file (via upload mask, please compress data)
Enquiries: phone +49 711 7594-718 (8:00 a.m. to 5:30 p.m.)
Colour: See page 13 for technical details
See page 11 for colour surcharges. Print colours (CMYK) in accordance with ISO 2846-1,
other colours treated as spot colours. Metallic and phosphorescent colours on request. Conditions:
Prior to digital transfer of advertising artwork, the publisher must receive the
Discount: corresponding advertisement booking. The order and copy deadlines are specified in
For orders within any 12 months (insertion year). the editorial schedule. A full-size print-out is required for checking the supplied
No discount on colour and bleed surcharges and loose inserts. advertisement, or a contract proof or press proof in the case of a colour advertise-
Discounts apply to bound inserts (1 insert = 1/1 advertising page). ment. Advertising must be seen as distinct from the editorial section and, as such, a
booked advertising format (ad, bound insert, loose insert, etc.) may contain only the
offer of one advertiser.
Repeat 3 ads 6 ads 9 ads 12 ads
discounts: Payment conditions:
5% 10% 15% 20%
2% discount for direct debit, advance payment and payment within 10 days of invoice
Quantity 3 pages 6 pages 9 pages 12 pages date, otherwise payment in full no later than 30 days from invoice date.
discounts: VAT no. DE 212 214 109
5% 10% 15% 20%
Bank account:
Baden-Württembergische Bank, BIC: SOLADEST600,
Classified advertisement Basic rate b/w 4c IBAN: DE33 6005 0101 0002 4847 96
Sales/job offers/miscellaneous 1 col., 44 mm wide, per mm € 2.20 € 3.40
Our general terms and conditions are available on the Internet at
Jobs wanted 1 col., 44 mm wide, per mm € 1.40 € 1.90 www.konradin.de. We would be happy to send you a copy on request.
Box number Incl. forwarding postage € 17.00
10Trade Magazine
Rate Card No. 27 (Prices valid as of 01.10.2018, in €, plus VAT)
Ads: Standard formats
Formats Basic 2c 3c 4c Formats: width x height in mm
rates Trim: add 3 mm to each side
b/w Colour Total Colour Total Colour Total
surcharge rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed
1/1 page 2,720.00 480.00 3,200.00 960.00 3,680.00 1,440.00 4,160.00 188 x 270 210 x 297
2/3 page 1,800.00 480.00 2,280.00 960.00 2,760.00 1,440.00 3,240.00 land. 4col 188 x 178 210 x 195
port. - 125 x 270 135 x 297
1/2 page 1,360.00 480.00 1,840.00 960.00 2,320.00 1,440.00 2,800.00 land. 4col 188 x 133 210 x 150
port. 2col 92 x 270 103 x 297
1/3 page 900.00 480.00 1,380.00 960.00 1,860.00 1,440.00 2,340.00 land. 4col 188 x 88 210 x 105
port. - 60 x 270 71 x 297
1/4 page 680.00 340.00 1,020.00 680.00 1,360.00 1,020.00 1,700.00 land. 4col 188 x 65 210 x 82
2col 92 x 133
port. 1col 44 x 270 55 x 297
1/8 page 340.00 340.00 680.00 680.00 1,020.00 1,020.00 1,360 .00 land. 4col 188 x 32 210 x 56
in advertising section 2col 92 x 65
port. 1col 44 x 133
1/16 page 178.00 2col 92 x 32 not
in advertising section port. 1col 44 x 65 possible
1/32 page 85.00 port. 1col 44 x 32 not
in advertising section possible
Bleed surcharge 260.00. Surcharge for each spot colour: up to ¼ page 600.00, up to 1/1 page 740.00. No discounts on surcharges. 11Trade Magazine
Rate Card No. 27 (Prices valid as of 01.10.2018, in €, plus VAT)
Bound inserts
Prices by grammage Conditions/technical details/delivery address Quantities/
(qualifies for discounts, 1 insert = 1/1 page of advertising) deadlines
Quantity below 135 gsm 135-180 gsm Prior to order acceptance and confirmation, a binding sample - if necessary, a Quantity:
dummy sample - must be submitted with size and weight specifications. The 6,800 copies
1 leaf = 2 pages 2,800.00 3,220.00 positioning of bound inserts depends upon the technical possibilities. Bound
Format on request inserts on substrates other than paper on request. Delivery
Bound inserts must be delivered untrimmed and the first page is to be marked. deadline:
Multi-leaf bound inserts must be delivered in folded condition and closed along 7 days after
Quantity 80-134 gsm 135-180 gsm
the back edge, that is in the direction of insertion. Additional effort, such as advertising
2 leaves = 4 pages 4,900.00 5,600.00 folding and gluing work, will be charged for. deadline
Format on request Delivery at advertiser’s expense to: Konradin Druck GmbH, Kohlhammerstraße 15,
70771 Leinfelden-Echterdingen, Germany. Delivery note: see loose inserts
Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample.
Loose inserts
Prices by grammage Conditions/ Delivery address Quantities/
(no discounts) technical details Deadl./Formats
Per 1,000 copies, incl. postage Prior to order acceptance and confirmation, a binding sample - if Delivery at advertiser’s expense. Quantity:
necessary, a dummy sample - must be submitted with size and Beck Servicepack GmbH 6,300 copies
up to 25 g 245.00 weight specifications. The positioning depends upon the technical Raiffeisenstraße 25
possibilities. 70794 Filderstadt, Germany Delivery
up to 30 g 270.00 deadline:
Loose inserts are inserted loosely, they must consist of one single Delivery note: By the 20th of
piece. The first page should be marked. For “Lackierblatt”, issue (no.), the previous
up to 35 g 294.00
Multi-leaf loose inserts must be delivered in folded condition and Delivery times: month.
closed along the back edge, that is in the direction of insertion. Mon. - Fri. 7:30 a.m. to 4:30 p.m.
up to 40 g 318.00
Format: max.
Additional effort, e.g. folding work, will be charged for. Euro-pallet dimensions: 200 mm wide x
up to 45 g 343.00 A free insertion note will appear in the advertising section. 80 x 120 cm (max. height 110 cm) 290 mm high
Prices for heavier inserts and inserts on thin paper or other materials are available on submission of a sample.
Prices are per thousand copies, rounded down to the nearest thousand.
12Trade Magazine
Rate Card No. 27 (Prices valid as of 01.10.2018, in €, plus VAT)
Tip-ons Technical requirements for the delivery of data for advertisements
Prices and other advertising materials
Plus cost of carrier advertisement or bound inserts
Per thousand copies, including postage, plus gluing costs Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated
files in EPS or TIFF format; please avoid native data (e.g. InDesign, Quark XPress, etc.).
Gluing costs: The file must be ready to print, i.e. all the fonts used should be embedded,
Postcard 61.00 continuous tone images require a resolution of 300 dpi, line art a minimum
by machine 37.00 per thousand.
Machine gluing requires gluing edge parallel to resolution of 600 dpi.
Required
quantity: 6,900 copies binding edge, a min. of 10 mm and a max. of 70 mm
from the binding edge. Height may vary. Colour: Print colours (CMYK) in accordance with ISO 2846-1, spot colours available by
agreement. For conversion and control of the colour space (ICC colour management)
In other cases, including angled positioning: please refer to the standard ECI offset profiles (order the “ECI_Offset_2009” package
Manual gluing 74.00 per thousand. free of charge from www. eci.org). Use the “eciRGB_v2.icc” (RGB colour space) and
“ISO_coated_v2_eci.icc” (CMYK colour space) profiles.
Other advertising Gluing costs:
materials, eg. booklets, On request on submission of a binding sample. Proof: “Print Media Standard” (bvdm) contract proof. Digital proof prints must
CDs, samples are priced as contain the Fogra media wedge in order to monitor colour accuracy (available from
loose inserts. Gluing requires a gluing edge parallel to the binding www.fogra.org, payment required). Proof prints must display an official print
Required quantity: edge, a min. of 10 mm and a max. of 70 mm from control strip.
on request the binding edge. Height may vary.
Data archiving: All data will be archived, unamended repeats will therefore normally
be possible. However, no data guarantee is offered.
Positional deviations amounting to 1-2 mm for glued products Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered,
may occur due to technical reasons. we accept no responsibility for the printed result. Faulty imaging due to incomplete
or faulty files, incorrect settings or incomplete information will be charged for. This is
Delivery address: also the case for additional setting or repro work as well as the production of new
Delivery at advertiser’s expense. proofs.
adhesive edge
Konradin Druck GmbH
Kohlhammerstraße 15
70771 Leinfelden-Echterdingen, Germany
70 mm Delivery note:
For “Lackiererblatt”, issue (no.)
Delivery times: Mon.- Fri. 7:00 a.m. to 6:00 p.m.
Euro-pallet dimensions:
Direction of insertion 80 x 120 cm (max.height 110 cm)
13Trade Magazine
Editorial Schedule 2019
Issue Topics Trade Fairs
1 Focus on the employees
That the employees are the basis for the success of a company is a fact, and something people in the bodywork
Vienna Autoshow
Vienna, Austria
10.01.-13.01.2019
January 2019 and panting industry are also always made painfully aware of.
How does one find and keep good staff? What vocational training courses are there?
AutoZum
Publication date: To what extent does a bonus system improve motivation? What does one have to offer apprentices - and what are
Salzburg, Austria
07.01.2019 the ways to keep older employees in jobs for as long as possible?
16.01.-19.01.2019
Advertising
deadline: Also in focus:
10.12.2018
• Safety at work and work clothing
• Everything about paint application
2 Technology trends
UV coatings, fast clear coat, innovative paint shops, new drying methods, solutions for safer application: the wheel
RETRO CLASSICS
Stuttgart, Germany
07.03.-10.03.2019
March 2019 of innovation keeps turning in the coat and bodywork sector. Technology trends will be illustrated by means of
practical examples. They will be supplemented by interviews with experts from the trade.
Geneva International Motor Show
Publication date: Geneva, Switzerland
04.03.2019 Also in focus: 07.03.-17.03.2019
Advertising
deadline: • Correcting finish and paintwork mistakes IHM
11.02.2019 • Vehicle care Munich
• Paint preparation 13.03.-17.03.2019
14Trade Magazine
Editorial Schedule 2019
Issue Topics Trade Fairs
April 2019
Special issue Techno-Classica
Essen, Germany
10.04.-14.04.2019
Publication date:
01.04.2019
Best practice in portait: top bodywork and paint shop companies in Germany
Advertising The format of the company profiles is a real classic, not only in Lackiererblatt.
deadline: Profiling body and paint shops that stand out from the multitude of businesses in the sector
11.03.2019 because they have installed special processes, found exciting focal points or have
attracted new customers, is an exciting project.
With time, a true “Who’s Who” of the paint and body scene could be arise in German-speaking
countries.
15Trade Magazine
Editorial Schedule 2019
Issue Topics Trade fairs
3 As low-priced as possible, as smart as possible
Keeping the damages to a minimum is something everybody wants – insurances, customers and finally the
AUTOPROMOTEC
Bologna, Italy
22.05.-26.05.2019
May 2019 workshops. Smart Repair is therefore a real evergreen. Repairing minor damages profitably, everything has to go
together: technology, processes, techniques – and the employees also have to play their part.
Publication date:
03.05.2019 Also in focus:
Advertising
deadline: • Insurance trends
09.04.2019 • Bodywork tools
• Service and maintenance
• Spray cans
4 Everything digital
Digitalisation has taken hold of all the areas of the bodywork and paint shop trade:
July 2019 From finding the hue, to mixing the paint and ordering new material. And naturally claims settlement is
also changing permanently due to the influence of digitialisation. It is all made possible by the different
Publication date: software and apps, new devices and machinery.
02.07.2019
Advertising Also in focus:
deadline:
07.06.2019 • Industry software
• Diagnostic equipment
• Paint testing devices
16Trade Magazine
Editorial Schedule 2019
Issue Topics Trade fairs
5 Fascination colour
No question, daily business is mainly concerned with repairing damage caused by accidents. Design projects,
IAA
Frankfurt, Germany
12.09.-22.09.2019
September 2019 special paintworks, classic car restorations however naturally make up the creative side of the paint shop
profession. We portray unusual projects, specialist companies and creative talents.
EQUIP AUTO
Publication date: Paris, France
03.09.2019 Also in focus: 15.10.-19.10.2019
Advertising
deadline: • Sanding materials and devices
13.08.2019 • Repairing wheel rims
• Customer network trends
6 How paint gets to the customer …
… is not something that our reporting normally focusses on. Paint wholesaling - or direct sales respectively - is the
ESSEN MOTOR SHOW
Essen, Germany
29.11.-08.12.2019
November 2019 most important link between the manufacturer and the user. In this issue, we show how paint gets to the
customer, what the trends in paint and parts distribution are and we present innovative wholesalers.
Publication date:
06.11.2019 • Also in focus:
Advertising • Paint shop trends
deadline: • Drying paint work
15.10.2019
• UV materials
17Website
www.lackiererblatt.de (Prices valid as of 01.10.2018, in €, plus VAT)
The website for painters Ad format Position on Desktop Mobile Mobile Prices
Display Ads desktop and tablet Size in pixels Smartphone Smartphone per month**
on all pages* (w x h) Positioning Size in pixels
(w x h)
Leaderboard/ 728 x 90 or Mobile 530.00
Large Leaderboard 970 x 90 Content Ad 630.00
6:1
300 x 50
Skyscraper/ 120 x 600 or Mobile 530.00
Wide Skyscraper 160 x 600 (wide) Content Ad 590.00
6:1
300 x 50
Sticky Skyscraper/ 120 x 600 or Mobile 800.00
Sticky Wide Skyscraper 160 x 600 (wide) Content Ad 880.00
6:1
300 x 50
Website traffic
(monthly average, 1st half year 2018, Full banner 728 x 90 530.00
source: Google Analytics)
Page Impressions: 31,100
Visits: 12,600
Medium Rectangle/ 300 x 250 Mobile Med. 690.00
Video Ad Rectangle 830.00
Data delivery:
1:1
7 days prior to dispatch date via e-mail to
300 x 250
auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), Billboard 970 x 250 Mobile 1,200.00
Redirect (file size max. 80KB). HTML5 and Content Ad
Redirect - please send as a HTTPS-compliant 4:1
attachment. File format video ad: 300 x 75
MPEG4 (file size max. 30 MB).
Please request our technical specifications Halfpage Ad 300 x 600 Mobile 1,020.00
for the Sticky Skyscraper and Expandable Halfpage Ad
Leaderboard advertising forms. 1:1
The specifications should be emailed to: 300 x 600
auftragsmanagement@konradin.de. * Size and position in picture is indicative. Displayed in rotation. **Prices including link to your website.
18Newsletter | Exclusive newsletter (Prices valid as of 01.10.2018, in €, plus VAT)
Newsletter Advertising format*/position in Size in pixels Price per
newsletter (w x h) mailing**
Topical industry news once a month – every second Monday – delivered free of
charge to interested professionals. Text/image ad Image: 200 x 150, 350.00
Text: 500 characters
(incl. spaces) + link
Publication dates: Full banner wide 590 x 100 330.00
14.01.
11.02.
11.03.
08.04.
13.05. * Size and position in picture is illustrative.
11.06.* **Prices include link to your website
08.07.
12.08. Data delivery:
09.09. 7 days before date of dispatch by email to: auftragsmanagement@konradin.de
14.10. File formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
11.11. tracking pixels are not built in (file size max. 60 KB).
09.12. Only the first frame of the animated GIF file will be displayed.
* date brought forward Exclusive newsletter
due to Whit Monday Individually bookable special newsletter for the exclusive distribution of your
advertising message. We handle the design for you, using the look & feel of the
Lackiererblatt newsletter.
Services Price
Recipients: 4,600 monthly
Design of the contents in collaboration with the editorial staff 1,200.00
The newsletter offers you additional advertising options.
Data delivery:
14 days prior to dispatch date by e-mail to carola.gayda@konradin.de
19Video-Newsletter (Prices valid as of 01.10.2018, in €, plus VAT)
Video-Newsletter Advertising format/Placement newsletter Price
Videos have established themselves whenever new products and their applications Video placement 500.00
have to be showcased. To publicise your videos to a wide circle of customers and
specialists, Lackiererblatt will send a Video-Newsletter with a link to the video
platform on the Lackiererblatt website.
Services:
• Pesentation of your video with a freeze image and short text in the Newsletter
• Linked to your presence in the “Videotipps” on www.lackiererblatt.de
• Duration: 12 months
Your advantages:
• Increase access to your video
• Long-term presence of your video on www.lackiererblatt.de
Data delivery:
14 days before campaign start via email to carola.gayda@konradin.de
Video: Format FLV, MPEG 4, Text: max 500 characters.
Freeze frame: JPG/PNG - max 770 pixel wide
Recipients: 4,600 per newsletter
Dates of publication: Two-monthly (first Tuesday in the month)
2019: 05.02., 02.04., 04.06., 06.08., 01.10., 03.12.
20Calendar
Advent Calendar (Prices valid as of 01.10.2018, in €, plus VAT)
Lackiererblatt Advent calendar competition Advertising form Prices
In December, we will again offer the online Advent calendar on our Basic sponsoring 550.00
www.lackiererblatt.de website. Every door contains a competition as
well as a presentation of the respective prize. Premium sponsoring incl. exclusive newsletter 800.00
Services:
• Your company logo on an Advent calendar door
• Your product description including images on the competition page
• A mention of your company when announcing the winner
• Premium sponsoring additionally includes an Exclusive Newsletter to
4,600 recipients with information about the winner and your company logo
Your advantages:
• Generation of addresses through the competition
• Advertising for winnable products
• Increased awareness by means of the Exclusive Newsletter
• Improved image for your company
Deadlines:
• Participation 12.11.2019
• Data delivery up to 19.11.2019
You can participate as the sponsor
of a calendar door containing a
competition.
21Wall Calendar 2020 (Prices valid as of 01.10.2018, in €, plus VAT)
Lackiererblatt Wall Calendar 2020 Advertising form Price
The high gloss A4 calendar contains selected images featuring incredible details that Sponsoring package 3,800.00
give one an insight into the multifarious vehicle painting industry. Wall Calendar 2020
Service Content:
• 1/1 page 4c placed between 2 calendar sheets
• Company logo in the calendar of the following
sheet. Can, as far as possible, be positioned as desired.
• QR-code with the latest information about your company
placed on the fold-out page of the calendar cover.
Can be linked as desired; link may be adapted.
Print run/distribution
• 2,500 copies
• Distributed to all the regular Lackiererblatt recipients
Your advantages:
• High awareness
• Image gain for your company
• Calendar available at a special price for advertisers
Deadlines:
Your company has the opportunity • Participation 26.08.2019
to present its products or event. • Data delivery up to 02.09.2019
22Trade Media
of the Konradin Media Group Printing: Market research: Corporate publishing:
We specialise in We offer market We produce corporate
complex catalogue studies, target group communication tailored
productions involving surveys, advertising to your target group, in
The Konradin Media Group is one of the different languages effectiveness research, print and online, from
or versions as well as etc. – in collaboration customer magazines
largest suppliers of specialist information standardised with professional to web portals.
in the German-speaking world. Its portfolio catalogues. More at: market research Visit konradin.de
konradinheckel.de companies. for more details.
comprises some 50 specialist media, science
magazines, online portals and events
series.
For more information on our portfolio in
the fields of architecture, building,
industry, eye care, fine living and
knowledge, please visit
www.konradin.de
werkzeugforum.de malerblatt.de lackiererblatt.de bm-online.de dds-online.de mv-verkaufen.deYou can also read
