Media Information 2021 - Advertising rate card no. 64 Valid from 10/01/2020 - Springer ...
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Print + Online Media Information 2021 Advertising rate card no. 64 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Susanne Bretschneider Sales Management Ad Management phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 153 mobile + 49 (0) 173 / 291 55 35 susanne.bretschneider@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Major topics in detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Advertising rate card no. 64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Newsletter Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 ATZ Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . 12 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Trade journal
Title portrait 1
1 Title: ATZ Automobiltechnische Zeitschrift 12 Advertising: Rouwen Bastian (Sales Management)
2 Brief description: ATZ is the internationally distributed trade journal for phone + 49 (0) 611 / 78 78 – 399
research, development, design, experiment and rouwen.bastian@springernature.com
production in the automotive industry. It is required 13 Editor: Dipl.-Ing. Michael Reichenbach (Deputy Editor-in-Chief)
reading for technology-oriented managers and phone + 49 (0) 611 / 78 78 – 341 | fax – 462
promotes the communication of information and the michael.reichenbach@springernature.com
exchange of ideas on a scientific basis between the Dr. Alexander Heintzel (Editor-in-Chief)
automotive industry, suppliers and service providing phone + 49 (0) 611 / 78 78 – 342 | fax – 462
companies, as well as between research and alexander.heintzel@springernature.com
development centres around the globe.
3 Target group: Decision-makers in the automotive development and
production segment 14 Scope analysis 2019 = 11 issues + 9 special issues:
4 Frequency: 11 times a year Total volume 1,650 pages = 100.0 %
5 Magazine size: 210 mm × 279 mm Editional part 1,250 pages = 75.8 %
Advertisement part 400 pages = 24.2 %
6 Year of publication: 123rd volume 2020 Supplements 12 items
7 Subscription price: Yearly subscription 15 Content analysis of the editorial part 1,250 pages = 100.0 %
Germany € 419 (incl. V.A.T. + p&p)
Foreign countries € 405.61 (excl. V.A.T. / incl. p&p) Development 589 pages = 47.1 %
Single issue € 44.94 (incl. V.A.T. + p&p) Research 155 pages = 12.4 %
Management 144 pages = 11.5 %
8 Official journal of: Organ der VDI-Gesellschaft Fahrzeug- und Electric/electronic 116 pages = 9.3 %
Verkehrstechnik (FVT) Service 86 pages = 6.9 %
Organ der Forschungsvereinigung Automobiltechnik Focus 77 pages = 6.2 %
e. V. (FAT) und des Normenausschusses Kraftfahrzeuge Others 58 pages = 4.6 %
(FAKRA) im DIN Deutschen Institut für Normung e. V. Materials/Lightweight construction 25 pages = 2.0 %
Organ der Wissenschaftlichen Gesellschaft für
Kraftfahrzeug- und Motortechnik e. V. (WKM)
9 Membership: –
10 Publishing company: Springer Vieweg
Springer Fachmedien Wiesbaden GmbH
Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
phone + 49 (0) 611 / 78 78 – 0
www.springerfachmedien-wiesbaden.de
11 Publisher: Dr. Johannes Liebl
1
Trade journal
Schedule and topics F
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 399 (Rouwen Bastian).
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2021 annual editions, etc. 3
1 January CES Las Vegas/USA 01/06–09 Active and passive Homologation Acoustics/NVH
AD 11/26/2020 ATZlive The Powertrain of Tomorrow Hanau 01/27–28 safety (e.g. of Level 3 vehicles)
CD 12/02/2020 ATZlive Grid Integration
PD 12/29/2020 + Electrified Mobility Hanau 01/27–28
2 February ATZlive/VDI Int. Engine Congress Baden-Baden 02/23–24 Lighting technology Thermal management – Automated driving
AD 01/04/2021 heating and a/c climate (assistance systems)
CD 01/08/2021 control
PD 01/29/2021
3 March Lightweight construc- Operating systems – Electromobility:
AD 02/01/2021 tion/materials/bodywork HMI – User Experience – hybrid, electric,
CD 02/05/2021 Interior Brennstoffzellen (H2)-
PD 02/26/2021 vehicles
4 April Stuttgarter Symposium virtually 03/30–31 Aerodynamics/CFD Simulation and test Sustainability – Life cycle • A TZextra Automated Driving
AD 03/01/2021 Hannover Messe Hanover 04/12–16 analyses – Life cycle
CD 03/05/2021 assessments
PD 03/26/2021
5 May PCIM Europe Nuremberg 05/04–06 Electromobility: Joining technology Simulation and test • ATZextra 48 Volt / Hybrid
AD 04/01/2021 Sensor + Test Nuremberg 05/04–06 hybrid, electric, (construction with • BranchenIndex Engineering
CD 04/08/2021 AEE Nuremberg 05/18–19 Brennstoffzellen (H2)- screws, gluing, welding) Services
PD 04/29/2021 vehicles
6 June VDI PIAE (VDI-Tagung Kunststoffe) Mannheim 06/08–09 Chassis systems – Automated Driving – Transmissions • ATZextra Automotive
AD 04/28/2021 ATZlive Automated Driving Wiesbaden 06/08–09 Steer/brake by Wire Assistance systems and AI Engineering Partners
CD 05/04/2021 Automotive Testing Expo Stuttgart 06/08–10
PD 05/28/2021 VDI Dritev (Getriebe in Fahrzeugen) Bonn 06/23–24
ATZlive chassis.tech plus Munich 06/29–30
2
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2021 annual editions, etc.3
7/8 July/Aug. Acoustics | NVH Operating systems – Commercial vehicles • MTZextra Test benches
AD 06/04/2021 HMI – User Experience –
CD 06/10/2021 Interior
PD 07/01/2021
incl. special section: bonding in car body/automotive construction
9 September IAA Pkw Munich 09/07–12 New vehicle and mobility Simulation and test Electromobility:
AD 08/02/2021 concepts (people mover, hybrid, electric,
CD 08/06/2021 shuttles & co.) fuel cell (H2)-
PD 08/27/2021 vehicles
incl. special section: charging technology and network infrastructure
10 October Aachener Kolloquium Aachen 10/04–06 Thermal management – Lightweight construc- Automated driving • ATZextra Electromobility
AD 08/30/2021 IZB Wolfsburg 10/05–07 heating and a/c climate tion/materials/bodywork (assistance systems)
CD 09/03/2021 VDI-Elektronikkongress ELIV Bonn 10/20–21 control
PD 09/24/2021
11 November ATZlive Experts-Forum Powertrain Hanau 10/20–21 Operating systems – Chassis systems Lighting technology • ATZextra Software & Systems
AD 10/04/2021 HyperMotion Frankfurt/Main 11/16–18 HMI – User Experience – Engineering
CD 10/08/2021 SPS-IPC Drives Nuremberg 11/23–25 Interior • BranchenIndex Engineering
PD 10/29/2021 Services
incl. special section: additive manufacturing/lightweight construction
12 December CTI-Getriebesymposium Berlin December Transmissions Simulation and test New vehicle and mobility • ATZextra Production
AD 10/28/2021 concepts (people mover,
CD 11/03/2021 shuttles & co.)
PD 11/26/2021
1 Jan. 2022 CES Las Vegas/USA 01/05–08 Automated driving Electromobility: Acoustics | NVH • Annual calendar 2022
AD 11/26/2021 ATZlive The Powertrain of Tomorrow Hanau January (assistance systems) hybrid, electric,
CD 12/02/2021 fuel cell (H2)-
PD 12/30/2021 vehicles
2 Feb. 2022 ATZlive /VDI Int. Engine Congress Baden-Baden 02/22–23 Lighting technology Thermal management – Chassis systems
AD 01/03/2022 heating and a/c climate
CD 01/07/2022 control
PD 01/28/2022
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
2
See major topics in detail on page 4.
3
Special issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ | MTZ. Further special issues and special subjects to be announced.
Regular columns: development | interviews | research | conference reports | product news | company news | job market
3
Major topics in detail
Termin- und Themenplan
Articles on the following detailed themes may be published to supplement the main topics.
Acoustics | NVH (Noise, Automated driving Operating systems – HMI Electric mobility Chassis systems Transmission Interior
Vibration, Harshness) (assistence systems) (Human Machine Interface)
Insulation mats, Integration of the systems into Integration of the systems into Integration of the battery, Vibration dampers (shock Integration of the systems into Seats | Interior Package |
decoupling elements the overall vehicle and human- the overall vehicle and human- electric motor and power elec- absorbers) | Springs the overall vehicle and human- Seating Arrangements
machine interaction machine interaction tronics systems into the overall machine interaction
vehicle
Microphones | Sensors | Distance assistant (adaptive Human Machine Interface Emissions | Electricity mix | Steering Systems | Steer-by- Gear boxes Interior
Transducers | Artificial heads cruise control, ACC) (HMI) CO2 balance Wire
Measurement management Lane Assistant | Lane Push-buttons | Wiring system | High voltage | Brakes Gear wheels | Gear shafts | Cockpits
and analysis software Departure Warning Rotary adjusters 48 V | Cable Bearings | Seals
Airborne and structure-borne Parking Assistant | Valet User Experience (UX) Hybrid-, Plug-in-Hybrid-, BSZ-, Wheels | Tires Synchronizers | Couplings | Haptics | Acoustics
sound Parking E-cars Shift
Calculation and Simulation Car2X | Traffic sign recognition Switches | Levers | Controllers Charging technology, charging Axles | Suspensions Manual transmissions Roof liner | Trims | Trim parts |
(CFD, CAE, Testing) columns, charging infrastructure Coverings
Noise optimization | Counter- Autonomous driving | Trial Instrumentation | Display Fuel cells | Pipes | Tanks Active und passive systems Double-clutch transmission Human Machine Interface
noise | Sound systems subject studies | User (HMI)
Experience (UX)
Intake and exhaust silencing, ESP/ABS | Emergency Brake Haptic, visual and acoustic Traction motors | Plug-in Driving dynamics | Simulation | Torque converter transmission | Dashboard
wind and engine noise Assistant systems hybrid drives Trial | Testing Automatic transmission
Aeroacoustics Navigation | Trajectory Screens | Displays | Packaging Adaptive chassis control Hybrid transmissions | DHTs Mirrors | Shelves | Consoles
Planning Touchscreens
4
Conferences 2021
on current topics related to automotive and engine technology
January February June October Nov. / Dez.
The Powertrain 8th Int. Engine Automated Driving Expert forum Heavy-Duty-, On-
of Tomorrow Congress Powertrain: and Off-Highway
08. and 09. June Engines
27. and 28. January 23. and 24. February Charge Exchange and
Hanau Wiesbaden Emissions | Friction in 01. and 02. Dez.
near Frankfurt/Main Baden-Baden Drive and Vehicle |
7th Int. Rostock
Entire system ATZ Conference Simulation and
15th Int. MTZ Conference Testing 16th Int. MTZ Conference
Drive Systems PKW – NFZ – Fuels Large Engines
of the Future Joint event of 26. and 27. October
ATZlive and VDI Hanau
Grid Integration Wissensforum chassis.tech plus near Frankfurt/Main
+ Electrified Mobility
29. and 30. June
27. and 28. January
Munich
Hanau
near Frankfurt/Main 12 Int. Munich
th
Chassis Symposium
3rd Int. ATZ Conference
Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition
or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!
For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition)
phone + 49 (0) 611 / 78 78 – 320
elke.vanlon@springernature.com
5
Advertising rate card no. 64, valid from 10/01/2020
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed German issue, the electronic ATZ worldwide and linking inside the German eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835
1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724
Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Picture gallery .jpg, .jpeg, .png, .bmp 500
Linking of your advertisement in both eMagazines
the German ATZ,
ATZ worldwide as well as the English ATZ worldwide
printed issue English
German eMagazine 6
GermanAdvertising rate card no. 64, valid from 10/01/2020
Trade journal
P
3 Advertisement formats and prices (prices in Euro)
Standard price list printed German issue without linking
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674
1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111
Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287
4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
(only in combination with printed advertisement)
Actual distributed circulation: 4,615 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
You can find our technical information and specifications for digital copy at
Picture gallery .jpg, .jpeg, .png, .bmp 500
www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Journal format: 210 mm wide × 279 mm long
Print space: 175 mm wide × 240 mm long
PDF download Link 250 Printing and binding methods: Offset, adhesive binding
5 Standard price list eMagazine ATZ worldwide (English) Contact: Susanne Bretschneider
Type of advertising (File) format Price in € 1 (Ad Management)
phone + 49 (0) 611 / 78 78 – 153
1/1 page 4 colours 210 x 279 mm (wxh) 990* susanne.bretschneider@springernature.com
1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550*
*Price includes link 7Trade journal
Advertising rate card no. 64, valid from 10/01/2020 P
2 Additional fees: Enclosures: (no discounts available)
Loose, maximum size 203 mm × 272 mm
Placement:
2nd, 3rd and 4th cover pages 4c € 523 Up to 25 g per thousand € 345
Binding placement requests € 523 Up to 30 g per thousand € 355
Colour:
Fee for special colours: fee for Number of enclosures on request
each additional colour, price on request Prices for heavier enclosures on request
Format:
Ads over the binding: 10 % of the b/w price Fixed enclosures: (no discounts available)
Island position ads: 60 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Satellite position ads: 10 % of the b/w price applicable only with purchase of a 1/1 page ad € 210
Number of postcards on request
3 Discounts: applicable for orders placed within the advertising year Larger and heavier formats on request
(also applies for product samples)
Quantity Scale Length Scale
For 3 ads 3% 3 pages 5% 6 Contact:
Rouwen Bastian (Sales Management)
For 6 ads 5% 6 pages 10 % phone +49 (0)611 / 78 78 – 399
For 9 ads 10 % 9 pages 15 % rouwen.bastian@springernature.com
For 12 ads 15 % 12 pages 20 %
7
Payment conditions: Payment within 10 days with 2% discount,
Only one discount scale may be applied. net within 30 days after invoice date.
Discounts apply to all additional fees: colour, placement 15 % agency commission, agency status must be veri-
and bleed fees. Discounts do not apply to special costs fied with the commissioning at the latest and in the
or additional technical costs. form of an excerpt from the German Trade Register
(Handelsregister); valid for Germany: additional VAT
4 Columns: Job advertisements / business connections Page 6 applies to all prices listed; payment due: upon receipt
of invoice.
5 Special advertising Loose / fixed Inserts: (no discounts available)
forms: 2-page € 4,075 Banking information: Springer Fachmedien Wiesbaden GmbH
4-page € 6,158 Deutsche Bank Berlin
These prices apply for paper weights up to 170 g. Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Delivered untrimmed, trimming on request. Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
8Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de
2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing,
binding methods: Offset, adhesive binding we don’t need proofs.
3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of
Access information on request the unchanged files are possible as a rule. However, we
do not offer a guarantee as to file availability.
E-Mail:
susanne.bretschneider@springernature.com 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts.
Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be
The name of the zip file should start with the journal submitted, the publisher will demand their immediate
name, followed by the issue and customer name. replacement. Should no suitable materials be submit-
4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the
version 1.3 for your document (no transparencies, quality the submitted materials allow.
please). Please add 3 mm at the edges in bleed 10 Contact: Susanne Bretschneider, Ad Management
advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 153
It is recommended to create double-page spreads susanne.bretschneider@springernature.com
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
9Special Publications 2021
Overview of the special publications 2021 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.
Make a targeted and non-distributive presentation of your current products and services to our readers.
We design individual offer packages for you according to your wishes and needs.
NEW: ATZextra Macher der Mobilität
Visions and Ideas for Tomorrow`s Mobility Deadlines essays + company portraits: 03/29/2021
Advertising deadline: 04/05/2021
2/1 pages company profile incl. 2/1 pages essay € 4,990 Copy deadline: 04/19/2021
1/1 page company profile incl. 2/1 pages essay € 3,990 Publication date: 05/28/2021
For the first time in high-quality Book format (178 x 254 mm).
Subject to change without notice. The standard price list on page 7 applies. About your different possibilities will be happy to inform you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.comInteract with your customers!
The webinars of ATZ and MTZ
Are you looking for a way to bring your products / services interactively and audiovisually closer to your (potential) customers?
Are you looking for a virtual, direct exchange with your customers? Then ATZ + MTZ‘s webinars are the right medium...
Content of the webinar package of ATZ + MTZ: After the webinar:
Before the webinar: • List of registered participants with evaluation
by industry and function
• Editorial announcement
on springerprofessional.de • Result of the online survey
• E-Direct mailings to potential participants • Publication of the webinar on
springerprofessional.de
• Technical and content consulting
• Performance report about the webinar
During the webinar: (average attention, participation rate, ...)
• Implementation of the online survey of all
participants including your preferred question Optional possibilities:
• Digital recording of the webinar for publication Moderation / co-moderation by a specialist editor
on our/our event website and LinkedIn and Xing campaign
on springerprofessional.de
• Technical supervision and organization
Our service: Package price € 4,500
Lead generation on springerprofessional.de incl. newsletter:
• Placement on springerprofessional.de in the area Automobil + Motoren CONTACT:
• 2 text ads in the newsletter Automobil + Motoren
Rouwen Bastian
(frequency of the newsletter two times a week to 20,578 subscribers) (Sales Management Automotive)
Valid for Germany: additional VAT applies to all prices listed. phone + 49 (0) 611 / 78 78 – 399
You can find our general terms and conditions at:r www.springerfachmedien-wiesbaden.de/en/media-sales/gtc rouwen.bastian@springernature.comSpecial forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
12Trade journal
Circulation and distribution analysis 2
1 Circulation 4 Digital distribution:
monitoring: All printed issues of ATZ are also published in electronic form, as well
2 Circulation analysis: average number of copies per issue in one year as in the digital library springerprofessional.de, which is used by an
(July 1 2019 – June 30 2020) average of 0.27 million unique visitors per month.
(Source: AGOF daily digital facts 2020-06).
Print run: 6,000 5 Article downloads:
Actual distributed of which, abroad: 372 In the space of 12 months (March 2019 to February 2020) 24,563 ATZ articles
circulation (ADC): 4,615 were downloaded from www.springerprofessional.de (PDF downloads
in the subscriber-only area, not including previews and HTML views).
Copies sold: 1,707 of which, abroad: 292 PDF downloads include advertisements.
Subscription copies: 1,600 Member copies: 2
Individual sales: – 6 Distribution English eMagazine ATZ worldwide:
Other sales: 107 More than 250 digital subscriptions of ATZ worldwide, additionally a
qualified circulation of 6,000 digital issues and the following geographical
Voucher copies: 2,908 focus of distribution: USA, Germany, Great Britain, Japan, France, China
Reminder, archive and 1,385 (August 2020)
record copies:
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 91.9 4,243
Foreign countries 8.1 372
Actual distributed circulation (ADC) 100.0 4,615
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
13Range overview Print + Digital
Springer Professional Springer Link
Unique User: 270,000 (full-text articles)
(AGOF daily digital facts 2020-06) ATZ: 111,036 Downloads
ATZ worldwide:
Comprehensive B2B coverage Article downloads
ATZ: 24,563 49,782 Downloads
With the communication channels of (March 2019 - Feb. 2020) (each in 2019)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and executives in the
automotive industry in an up-to-date,
reliable and sustainable manner.
Print ATZworldwide
With its unique combination of print and Print run: 6,000 copies (English-language eMagazine)
online, ATZ takes full account of changes in ADC: 4,615 copies more than 250 digital
the media. subscriptions,
Subscription copies
The growing concentration on online as a
(incl. eMagazine + archive):
1,600 copies
Print and more... ø 9,158 PIs (per month in 2019)
additionally qualified circulation
central channel of communication offers the
(ø July 2019 - June 2020) of 6,000 digital copies (August 2019)
highest possible performance within a pre-
dictable budget.
Our media - your advertising success!
Newsletter
Automobil + Motoren eMagazine
(German-language)
(German):
20,578 subscribers ATZ: ø 6,228 PIs
Automotive (English): (per month in 2019)
9,144 subscribers
(July 2020)
14Readership analysis
1.1 Branches 2.1.2 Area of responsibility
Target groups Share in % Target groups Share in %
Automotive supplier industry 31 Corporate leadership or management 52
Service 20 Research 59
Research and development 20 Development, construction or simulation 78
Automotive manufacturers 11 Production or plant management 50
Equipment providers 2 Quality assurance 65
Other 16 Logistics 41
Human resources 48
Purchasing 46
1.2 Size of the business unit
Organisation, IT or telecommunications 50
Target groups Share in % Marketing or sales 57
1 to 99 employees 31 Multiple answers possible
100 to 499 employees 16
500 to 1,999 employees 4
2,000 or more employees 47
No response 2 2.2 Sociodemographics | 2.2.1 Education and training
Target groups Share in %
Doctoral degree | habilitation 9
2.1 Occupational characteristics | 2.1.1 Position in the company Technical | natural sciences degree – traditional 46
Target groups Share in % university | university of applied sciences
Owner or co-owner, chairperson or managing 11 Degree – university of applied sciences 30
director Technical or craft apprenticeship 3
Head of research, construction or development 11
Head of purchasing 2 Technical school 5
Head of operations | head of department: technical 7
Head of operations | head of department: managerial 2
Other member of staff: technical 33 Overview of empirical methods – ATZ
Other member of staff: managerial 2 1. Methodology: readership analysis through telephone interviews – randomly
Instructor 13 selected
Expert, assessor or service provider 2 2. Target group: primary readers
Student, pupil or trainee 11 3. Timeframe: 21 August to 1 November, 2016
Other 4 4. Conducted by: Institut für Publizistik der Johannes-Gutenberg-Universität
No response 2 Mainz
15Readership analysis
in der Klebetechnik
ATZ has a readership with considerable decision-making responsibilities. ATZ is frequently and intensively used. This proof of the journal‘s
high value and guarantees outstanding advertising exposure.
Investment responsibility
Reading time
I prepare the decision-making process,
66 % I contribute input / suggestions, 9% More than 2 hours
I voice concrete recommendations
I make decisions independently / 17 % Between 1.5 and 2 hours
26 % I make decisions with colleagues
41 % 31 minutes to 1.5 hours
8% Not involved
24 % Up to 30 minutes
41 % of the ATZ-readers have read the last 11 issues.
ATZ achieves a high reach.
Passed on Its outstanding editorial quality creates an attactive advertising
environment.
9% I don‘t pass the issue on
Quality of content
28 % 1 to 2 further readers
83 % Recommendable
17 % 3 to 5 further readers Reports new developments at
55 % an early stage
9% 6 to 10 further readers
20 % Important for my profession
13 % 11 and more further readers Important basis of information
20 % to make professional decisions
and investments
24 % No response
Multiple answers possible
16Your individual goals – our comprehensive solutions
Maximum advertising effect
Communications goal
is achieved through the right
Media Advertising forms Product and service Direct contact with
choice of advertising form and Awareness Lead generation
expertise customers
an intelligent combination of
communications channels. Advertisements ✖✖ ✖✖
In the adjacent list you’ll find Advertorials ✖✖ ✖✖ ✖
the advertising forms and media
Loose Inserts/Enclosures ✖✖✖ ✖✖✖
options available. The overview Print
Special advertising forms ✖✖
will help you find and plan
the best-suited channels and Display advertising ✖✖ ✖✖ ✖
advertising forms for your specific Newsletter advertising ✖ ✖ ✖
communications goals. Sponsoring ✖✖ ✖✖
Online
If you don’t see what you’re Whitepaper/Advertorials ✖✖ ✖✖✖
looking for here, please don’t
Sponsoring ✖ ✖✖✖
hesitate to contact us directly. We
Booth ✖✖ ✖✖✖ ✖✖✖
will be pleased to prepare
Event Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
for you free of charge a concept
that presents communications Webinars/Podcasts ✖✖✖ ✖✖✖ ✖✖ ✖✖✖
solutions tailored to your Customer/Employee magazines ✖✖✖ ✖✖✖
individual communications goals,
Corporate Corporate Books ✖✖✖ ✖✖✖
available budget and desired Solutions Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
timeframe.
✖ = well suitable; ✖ ✖ = very well suitable; ✖ ✖ ✖ = best suitable
Hotline: phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com
17Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/automobil-motoren (German)
springerprofessional.de/en/automotive (English)
2 Brief description: Our excellent editorial staff selects and summarises
the latest news in the areas research & development,
automotive & engine technology, electronic
engineering, production and commercial vehicles.
3 Target group: Decision-makers and engineers in the automotive
and supplier industry as well as engine construction
sectors all over the world.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
For agencies: Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: on request
18Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 90 max. 120
Superbanner (big size) 728 × 90 90 max. 120
Skyscraper 120 × 600 90 max. 120
Wide skyscraper 160 or 200 × 600 90 max. 120
Medium rectangle 300 × 250 90 max. 120
Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120
120 × 600
Billboard 770 | 800 | 870 or 970 × 250 180 max. 120
Half page 300 × 600 180 max. 120
*
Background colouring on request.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register You can find our general terms and conditions at
(Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
applies to all prices listed; payment due: upon receipt of
invoice.
Information on special forms of advertising such as whitepapers,
advertorials, special topic newsletters, microsites, premium part-
nerships and much more is available on request.
19Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com
Redirects possible
3 Delivery deadline: Up to 5 business days before placement.
Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for
allowable file size is based on the file size of the each ad.
respective file(s).
The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note
particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any
should not exceed 25% on a currently configured stan- animations. These are not supported by all
dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated
of a website or starts to jerk, which can limit the usabili- newsletter banners.
ty of the website. Reducing the CPU load by reducing 5 Contact: Carmen Calvo-Zeller
the number of animated objects as well as the motion Ad Management
of animated objects can help. phone + 49 (0) 611 / 78 78 – 616
Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/en/
media-sales/data-delivery
20Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Automobil + Motoren (German)
Newsletter Automotive (English)
2 Brief description: The newsletters provide engineers and decision-
makers in the automotive industry with the latest news
on technology and developments in the branch in
english language, providing a compact and concise
overview of the latest events in this economic sector.
3 Target group: Decision-makers and engineers in the automotive and
supplier industry as well as engine construction sectors
all over the world.
4 Frequency: Automobil + Motoren:
2 × weekly, every Tuesday and Friday
Automotive: monthly
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
6 Usage data: Automobil + Motoren: 20,578 subscribers
Automotive: 9,144 subscribers
(July 2020)
21Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter Automobil + Motoren (German) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 1,300 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,600 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 1,600 max. 45
Rectangle (gif or jpeg)* 300 × 250 1,600 max. 45
Newsletter Automotive (English) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 530 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 640 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 640 max. 45
Rectangle (gif or jpeg)* 300 × 250 640 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
15 % agency commission, agency status must be verified
with the commissioning at the latest and in the form of an
excerpt from the German Trade Register (Handelsregister);
valid for Germany: additional VAT applies to all prices listed;
payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
22A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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