Media Information 2021 - Advertising rate card no. 64 Valid from 10/01/2020 - Springer ...
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Print + Online Media Information 2021 Advertising rate card no. 64 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Frank Nagel Sales Management Media Sales phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 395 mobil + 49 (0) 173 / 291 55 35 frank.nagel@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents
in der Klebetechnik
Trade journal Website
Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | Advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Major topics in detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Advertising rate card no. 64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Newsletter
Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prices | Advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
MTZ Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . 12
Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Trade journal
Title portrait 1
1 Title: MTZ Motortechnische Zeitschrift 9 Membership: –
2 Brief description: MTZ is the leading international technical and scientific 10 Publishing company: Springer Vieweg
journal for decision-makers in drive development and Springer Fachmedien Wiesbaden GmbH
engine production. The MTZ is a must read for technolo- Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
gy-oriented management in the automotive industry phone + 49 (0) 611 / 78 78 – 0
with a special focus on the development of electric, www.springerfachmedien-wiesbaden.de
electrified and combustion engine drives. The MTZ pro- 11 Publisher: Dr. Johannes Liebl
motes the transfer of information and exchange of ideas
between engine manufacturers, the supply industry, 12 Advertising: Rouwen Bastian (Sales Management)
service companies and research and development cen- phone + 49 (0) 611 / 78 78 – 399
ters around the world. rouwen.bastian@springernature.com
3 Target group: Decision-makers in the fields of motor development Frank Nagel (Media Sales)
and production phone + 49 (0) 611 / 78 78 – 395
frank.nagel@springernature.com
4 Frequency: 11 times a year
13 Editor: Marc Ziegler (Deputy Editor-in-Chief)
5 Magazine size: 210 mm × 279 mm phone + 49 (0) 611 / 78 78 – 120 | fax – 462
6 Year of publication: 82nd volume 2021 marc.ziegler@springernature.com
7 Subscription price: Yearly subscription Dr. Alexander Heintzel (Editor-in-Chief)
Germany € 419 (incl. V.A.T. + p&p) phone + 49 (0) 611 / 78 78 – 342 | fax – 462
Foreign countries € 405.61 (excl. V.A.T. / incl. p&p) alexander.heintzel@springernature.com
Single issue € 44.94 (incl. V.A.T. + p&p) 14 Scope analysis 2019 = 11 issues + 10 Special issues
8 Official journal of: Organ des Fachverbands Motoren und Systeme im Total volume 1,759 pages = 100.0 %
VDMA, Verband Deutscher Maschinen- und Anlagen
bau e. V., Frankfurt/Main, für die Fachgebiete Editional part 1,353 pages = 75.2 %
Verbrennungsmotoren und Gasturbinen Advertisement part 406 pages = 24.8 %
Organ der Forschungsvereinigung Verbrennungs- Supplements 5 items
kraftmaschinen e. V. (FVV) 15 Content analysis of the editorial part 1,353 pages = 100.0 %
Organ der Wissenschaftlichen Gesellschaft für
Kraftfahrzeug- und Motorentechnik e. V. (WKM) Developement 737 pages = 54.5 %
Organ des Österreichischen Vereins für Management 154 pages = 11.4 %
Kraftfahrzeugtechnik (ÖVK) 80 Years of MTZ 135 pages = 10.0 %
Zusammenarbeit mit der STG, Schiffbautechnischen Focus 103 pages = 7.6 %
Gesellschaft e. V., Hamburg, auf dem Gebiet der Research 100 pages = 7.4 %
Schiffsantriebe durch Verbrennungskraftmaschinen Others 68 pages = 5.0 %
Service 56 pages = 4.1 %
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 395 (Frank Nagel).
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2021 annual editions, etc.3
1 January Commercial vehicle Acoustics/NVH Electric drives
AD 11/16/2020 drives (incl. BSZ, BEV,
CD 11/20/2020 alternative fuels)
PD 12/11/2020
2 February ATZlive The Powertrain of Tomorrow Hanau 01/27–28 Car engines Hybrid transmissions Defossilisation • Exhibition news / report on
AD 12/03/2020 ATZlive Grid Integration (incl. BSZ, BEV, (PtG, PtL, H2, the SMM
CD 12/09/2020 + Electrified Mobility Hanau 01/27–28 alternative fuels) fuel production)
PD 01/08/2021 SMM Hamburg 02/02–05
3 March ATZlive/VDI 8th Int. Engine Congress Baden-Baden 02/23–24 Exhaust gas aftertreat- Charging Electric motor
AD 01/18/2021 ment and emission con- development
CD 01/22/2021 trol
PD 02/12/2021
4 April Stuttgarter Symposium virtually 03/30–31 Electrification Filters Gas drives
AD 02/15/2021
CD 02/19/2021
PD 03/12/2021
5 May 41. Wiener Motorensymposium Vienna/AT 04/28–30 Fuels (here also in use) Gaskets High performance/high • A TZextra Automated Driving
AD 03/11/2021 efficiency motors (VKM,
CD 03/17/2021 mostly as HEV, BEV)
PD 04/09/2021 incl. special section MTZindustrial I
6 June Testing Expo Stuttgart 06/08–10 Charging Motor management/OBD Injection • ATZextra 48 Volt / Hybrid
AD 04/15/2021 • BranchenIndex Powertrain
CD 04/21/2021
PD 05/14/2021
7/8 July/Aug. ATZlive chassis.tech plus Munich 06/29–30 Hybrid drives Simulation and Test/ Materials • ATZextra Automotive
AD 05/27/2021 (48 V, HEV, PHEV) Big Data Engineering Partners
CD 06/02/2021 • ATZextra Electromobility
PD 06/25/2021
2
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2021 annual editions, etc.3
MTZextra
AD 07/02/2021 MTZextra Test Benches and Simulation for Drives
CD 07/08/2021
PD 07/30/2021
9 September IAA Pkw Munich 09/07–12 Mixture formation and Electrification Coolants/Lubricants
AD 07/19/2021 combustion (influence of
CD 07/23/2021 alternative fuels also pos-
PD 08/13/2021 sible here)
10 October Aufladetechnische Konferenz Dresden 09/16–19 Electric drives Crank drive Function integration
AD 08/16/2021 Aachener Kolloquium Aachen 10/04–06 (48 V, HEV, BEV, fuel cell) (hybrid strategies,
CD 08/20/2021 Internationale Zuliefererbörse Wolfsburg 10/05–07 sailing, S+S, torque
PD 09/10/2021 vectoring)
11 November ATZlive Experts-Forum Powertrain Hanau 10/26–27 Charge exchange Traction batteries/Fuel Thermal management • ATZextra Software & Systems
AD 09/13/2021 IZB Wolfsburg October accumulators Engineering
CD 09/17/2021
PD 10/08/2021 incl. special section MTZindustrial II
12 December ATZlive Heavy-Duty-, On- and Off- Car engines Hybrid transmissions Regenerative fuels • ATZextra Production
AD 10/14/2021 Highway Engines Hanau 12/01–02 (incl. BSZ, BEV, • BranchenIndex Powertrain
CD 10/20/2021 alternative fuels)
PD 11/12/2021
1 Jan. 2022 Friction minimization Motorcycle engines Drive train/integration of • Annual calendar 2022
AD 11/15/2021 components
CD 11/19/2021
PD 12/10/2021
2 Feb. 2022 ATZlive The Powertrain of Tomorrow Hanau January Commercial vehicle Motor management/OBD Micromobility
AD 12/03/2021 drives (incl. BSZ, BEV,
CD 12/09/2021 alternative fuels)
PD 01/07/2022
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
2
See major topics in detail on page 4.
3
Special issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ / MTZ.
Further special issues and special subjects to be announced.
Regular columns: development | interviews | research | conference reports | product news | company news | job market
3
Major topics in detail
Termin- und Themenplan
Articles on the following detailed themes may be published to supplement the main topics.
Mixture and Thermal manage- Innovative drive Micromobility Interaction between Decarbonisation Traction batteries | Electric motor
combustion ment concepts engine and transmis- Energy accumulators development
sion
New combustion Cooling Hybridized and Drives for e-bikes, Overall system Avoidance of carbon Battery technologiesn New developments from
processes all-electric drives scooters or city vehicles optimization of the from non-renewable the field as a whole
powertrain sources
Combustion Low temperature New combustion Drone drives Influence of motors on E-fuels Tank systems for LNG, Increase of power
optimization emissionsn engines gear development CNG, hydrogen density
Injection Increased efficiency | Intelligent networking Batteries Influence of gearboxes Replacement of fossil High pressure tank Adaptation to use cases
Fuel consumption of drive components on engine development sources systems
Intake systems | Valve Life cycle analysis Second life and recy-
train cling
4
Conferences 2021
on current topics related to automotive and engine technology
January February June October Nov. / Dez.
The Powertrain 8th Int. Engine Automated Driving Expert forum Heavy-Duty-, On-
of Tomorrow Congress Powertrain: and Off-Highway
08. and 09. June Engines
27. and 28. January 23. and 24. February Charge Exchange and
Hanau Wiesbaden Emissions | Friction in 01. and 02. Dez.
near Frankfurt/Main Baden-Baden Drive and Vehicle |
7th Int. Rostock
Entire system ATZ Conference Simulation and
15th Int. MTZ Conference Testing 16th Int. MTZ Conference
Drive Systems PKW – NFZ – Fuels Large Engines
of the Future Joint event of 26. and 27. October
ATZlive and VDI Hanau
Grid Integration Wissensforum chassis.tech plus near Frankfurt/Main
+ Electrified Mobility
29. and 30. June
27. and 28. January
Munich
Hanau
near Frankfurt/Main 12 Int. Munich
th
Chassis Symposium
3rd Int. ATZ Conference
Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition
or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!
For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition)
phone + 49 (0) 611 / 78 78 – 320
elke.vanlon@springernature.com
5
Advertising rate card no. 64, valid from 10/01/2020
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed German issue, the electronic MTZ worldwide and linking inside the German eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835
1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724
Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Picture gallery .jpg, .jpeg, .png, .bmp 500
Linking of your advertisement in both eMagazines
the German MTZ,
MTZ worldwide as well as the English MTZ worldwide
printed issue English
German eMagazine 6
GermanAdvertising rate card no. 64, valid from 10/01/2020
Trade journal
P
3 Advertisement formats and prices (prices in Euro)
Standard price list printed German issue without linking
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674
1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111
Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287
4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
(only in combination with printed advertisement)
Actual distributed circulation: 4,965 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
You can find our technical information and specifications for digital copy at
Picture gallery .jpg, .jpeg, .png, .bmp 500
www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Journal format: 210 mm wide × 279 mm long
Print space: 175 mm wide × 240 mm long
PDF download Link 250 Printing and binding methods: Offset, adhesive binding
5 Standard price list eMagazine ATZ worldwide (English) Contact: Sandra Reisinger
Type of advertising (File) format Price in € 1 (Ad Management)
phone + 49 (0) 611 / 78 78 – 174
1/1 page 4 colours 210 x 279 mm (wxh) 990* sandra.reisinger@springernature.com
1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550*
*Price includes link 7Trade journal
Advertising rate card no. 64, valid from 10/01/2020 P
2 Additional fees: Enclosures: (no discounts available)
Placement: 2nd, 3rd and 4th cover pages 4c € 523 Loose, maximum size 203 mm × 272 mm
Binding placement requests € 523 Up to 25 g per thousand € 345
Up to 30 g per thousand € 355
Colour: Fee for special colours: fee for Number of enclosures on request
each additional colour, price on request Prices for heavier enclosures on request
Format: Ads over the binding: 10 % of the b/w price Fixed enclosures: (no discounts available)
Island position ads: 60 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Satellite position ads: 10 % of the b/w price applicable only with purchase of a 1/1 page ad € 210
3 Discounts: applicable for orders placed within the advertising year Number of postcards on request
Quantity Scale Length Scale Larger and heavier formats on request
For 3 ads 3% 3 pages 5% (also applies for product samples)
For 6 ads 5% 6 pages 10 % 6 Contact: Rouwen Bastian (Sales Management)
For 9 ads 10 % 9 pages 15 % phone + 49 (0) 611 / 78 78 – 399
For 12 ads 15 % 12 pages 20 % rouwen.bastian@springernature.com
Only one discount scale may be applied. Frank Nagel (Media Sales)
Discounts apply to all additional fees: colour, placement phone + 49 (0) 611 / 78 78 – 395
and bleed fees. Discounts do not apply to special costs frank.nagel@springernature.com
or additional technical costs. 7
Payment conditions: Payment within 10 days with 2% discount,
4 Columns: Job advertisements / business connections Page 6 net within 30 days after invoice date.
5 Special advertising Loose / fixed Inserts: (no discounts available) 15 % agency commission, agency status must be veri-
forms: 2-page € 4,075 fied with the commissioning at the latest and in the
4-page € 6,158 form of an excerpt from the German Trade Register
These prices apply for paper weights up to 170 g. (Handelsregister); valid for Germany: additional VAT
Delivered untrimmed, trimming on request. applies to all prices listed; payment due: upon receipt of
invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
8Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de
2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing,
binding methods: Offset, adhesive binding we don’t need proofs.
3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of
Access information on request the unchanged files are possible as a rule. However, we
do not offer a guarantee as to file availability.
E-Mail:
sandra.reisinger@springernature.com 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts.
Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be
The name of the zip file should start with the journal submitted, the publisher will demand their immediate
name, followed by the issue and customer name. replacement. Should no suitable materials be submit-
4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the
version 1.3 for your document (no transparencies, quality the submitted materials allow.
please). Please add 3 mm at the edges in bleed 10 Contact: Sandra Reisinger, Ad Management
advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 174
It is recommended to create double-page spreads sandra.reisinger@springernature.com
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
9Special Publications 2021
Overview of the special publications 2021 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.
Make a targeted and non-distributive presentation of your current products and services to our readers.
We design individual offer packages for you according to your wishes and needs.
NEW: ATZextra Macher der Mobilität
Visions and Ideas for Tomorrow`s Mobility Deadlines essays + company portraits: 03/29/2021
Advertising deadline: 04/05/2021
2/1 pages company profile incl. 2/1 pages essay € 4,990 Copy deadline: 04/19/2021
1/1 page company profile incl. 2/1 pages essay € 3,990 Publication date: 05/28/2021
For the first time in high-quality Book format (178 x 254 mm).
Subject to change without notice. The standard price list on page 7 applies. About your different possibilities will be happy to inform you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.comInteract with your customers!
The webinars of ATZ and MTZ
Are you looking for a way to bring your products / services interactively and audiovisually closer to your (potential) customers?
Are you looking for a virtual, direct exchange with your customers? Then ATZ + MTZ‘s webinars are the right medium...
Content of the webinar package of ATZ + MTZ: After the webinar:
Before the webinar: • List of registered participants with evaluation
by industry and function
• Editorial announcement
on springerprofessional.de • Result of the online survey
• E-Direct mailings to potential participants • Publication of the webinar on
springerprofessional.de
• Technical and content consulting
• Performance report about the webinar
During the webinar: (average attention, participation rate, ...)
• Implementation of the online survey of all
participants including your preferred question Optional possibilities:
• Digital recording of the webinar for publication Moderation / co-moderation by a specialist editor
on our/our event website and LinkedIn and Xing campaign
on springerprofessional.de
• Technical supervision and organization
Our service: Package price € 4,500
Lead generation on springerprofessional.de incl. newsletter:
• Placement on springerprofessional.de in the area Automobil + Motoren CONTACT:
• 2 text ads in the newsletter Automobil + Motoren
Rouwen Bastian
(frequency of the newsletter two times a week to 20,578 subscribers) (Sales Management Automotive)
Valid for Germany: additional VAT applies to all prices listed. phone + 49 (0) 611 / 78 78 – 399
You can find our general terms and conditions at:r www.springerfachmedien-wiesbaden.de/en/media-sales/gtc rouwen.bastian@springernature.comSpecial forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
12Trade journal
Circulation and distribution analysis 2
1 Circulation 4 Digital distribution:
monitoring: All printed issues of MTZ are also published in electronic form, as well
2 Circulation analysis: average number of copies per issue in one year as in the digital library springerprofessional.de, which is used by an
(July 1 2019 – June 30 2020) average of 0.27 million unique visitors per month.
(Source: AGOF daily digital facts 2020-06).
Print run: 6,892
Actual distributed of which, abroad: 468 5 Article downloads:
circulation (ADC): 4,965 In the space of 12 months (March 2019 to February 2020) 40.304 MTZ articles
Copies sold: 1,808 of which, abroad: 377 were downloaded from www.springerprofessional.de (PDF downloads in the
subscriber-only area, not including previews and HTML views).
Subscription copies: 1,649 Member copies: 11 PDF downloads include advertisements.
Individual sales: –
Other sales: 159 6 Distribution English eMagazine MTZ worldwide:
More than 350 digital subscriptions of MTZ worldwide, additionally a
Voucher copies: 3,157 qualified circulation of 6,000 digital issues and the following geographical
Reminder, archive and focus of distribution: USA, Germany, Great Britain, Japan, France, China
record copies: 1,927 (August 2020)
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 90.6 4,497
Foreign countries 9.4 468
Actual distributed circulation (ADC) 100.0 4,965
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
13Range overview Print + Digital
Springer Professional Springer Link
Unique User: 270,000 (full-text articles)
(AGOF daily digital facts 2020-06) MTZ: 99,525 Downloads
MTZ worldwide:
Comprehensive B2B coverage Article downloads
MTZ: 40,304 50,207 Downloads
With the communication channels of (March 2019 - Feb. 2020) (each in 2019)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and executives in the
automotive industry in an up-to-date,
reliable and sustainable manner.
Print MTZworldwide
With its unique combination of print and Print run: 6,892 copies (English-language eMagazine)
online, MTZ takes full account of changes ADC: 4,965 copies more than 350 digital
in the media. subscriptions,
Subscription copies
The growing concentration on online as a
(incl. eMagazine + archive):
1,649 copies
Print and more... ø 14,359 PIs (pre month in 2019)
additionally qualified circulation
central channel of communication offers the of 6,000 digital copies (August 2019)
(ø July 2019 - June 2020)
highest possible performance within a pre-
dictable budget.
Our media - your advertising success!
Newsletter
Automobil + Motoren eMagazine
(German-language)
(German):
20,578 subscribers MTZ: ø 7,016 PIs
Automotive (English): (per month in 2019)
9,144 subscribers
(July 2020)
14Readership analysis
1.1 Branches 2.1.2 Area of responsibility
Target groups Share in % Target groups Share in %
Automotive supplier industry 38 Corporate leadership or management 58
Service 33 Research 68
Automotive manufacturers 15 Development, construction or simulation 85
Research and development 8 Production or plant management 58
Equipment providers 3 Quality assurance 50
Other 3 Logistics 38
Human resources 50
Purchasing 48
1.2 Size of the business unit
Organisation, IT or telecommunications 53
Target groups Share in % Marketing or sales 55
1 to 99 employees 20 Multiple answers possible
100 to 499 employees 10
500 to 1,999 employees 11
2,000 or more employees 55
No response 5 2.2 Sociodemographics | 2.2.1 Education and training
Target groups Share in %
Doctoral degree | habilitation 10
2.1 Occupational characteristics | 2.1.1 Position in the company Technical | natural sciences degree – traditional 65
Target groups Share in % university | university of applied sciences
Owner or co-owner, chairperson or managing 10 Degree – university of applied sciences 18
director Master training | certificate 9
Head of research, construction or development 10
Head of operations | head of department: technical 3 Technical or craft apprenticeship 7
Other member of staff: technical 53
Other member of staff: managerial 5
Instructor 3 Overview of empirical methods – MTZ
Student, pupil or trainee 13 1. Methodology: readership analysis through telephone interviews – randomly
Other 3 selected
No response 3 2. Target group: primary readers
3. Timeframe: 21 August to 1 November, 2016
4. Conducted by: Institut für Publizistik der Johannes-Gutenberg-Universität
Mainz
15Readership analysis
MTZ has a readership with considerable decision-making responsibilities. MTZ is frequently and intensively used. This proof of the journal‘s
high value and guarantees outstanding advertising exposure.
Investment responsibility
Reading time
I prepare the decision-making process,
62 % I contribute input / suggestions, 13 % More than 2 hours
I voice concrete recommendations
I make decisions independently / 33 % Between 1.5 and 2 hours
21 % I make decisions with colleagues
36 % 31 minutes to 1.5 hours
17 % Not involved
18 % Up to 30 minutes
53 % of the ATZ-readers have read the last 11 issues.
MTZ achieves a high reach.
Its outstanding editorial quality creates an attractive advertising
Passed on
environment.
3% I don‘t pass the issue on Quality of content
15 % 1 to 2 further readers 92 % Recommendable
Reports new developments at
15 % 3 to 5 further readers 68 % an early stage
8% 6 to 10 further readers 61 % Important for my profession
Important basis of information
43 % 11 and more further readers 38 % to make professional decisions
and investments
18 % No response Multiple answers possible
16Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/automobil-motoren (German)
springerprofessional.de/en/automotive (English)
2 Brief description: Our excellent editorial staff selects and summarises
the latest news in the areas research & development,
automotive & engine technology, electronic
engineering, production and commercial vehicles.
3 Target group: Decision-makers and engineers in the automotive
and supplier industry as well as engine construction
sectors all over the world.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Frank Nagel (Media Sales)
phone + 49 (0) 611 / 78 78 – 395
frank.nagel@springernature.com
For agencies: Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: on request
17Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 90 max. 120
Superbanner (big size) 728 × 90 90 max. 120
Skyscraper 120 × 600 90 max. 120
Wide skyscraper 160 or 200 × 600 90 max. 120
Medium rectangle 300 × 250 90 max. 120
Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120
120 × 600
Billboard 770 | 800 | 870 or 970 × 250 180 max. 120
Half page 300 × 600 180 max. 120
*
Background colouring on request.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register You can find our general terms and conditions at
(Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
applies to all prices listed; payment due: upon receipt of
invoice.
Information on special forms of advertising such as whitepapers,
advertorials, special topic newsletters, microsites, premium part-
nerships and much more is available on request.
18Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com
Redirects possible
3 Delivery deadline: Up to 5 business days before placement.
Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for
allowable file size is based on the file size of the each ad.
respective file(s).
The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note
particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any
should not exceed 25% on a currently configured stan- animations. These are not supported by all
dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated
of a website or starts to jerk, which can limit the usabili- newsletter banners.
ty of the website. Reducing the CPU load by reducing 5 Contact: Carmen Calvo-Zeller
the number of animated objects as well as the motion Ad Management
of animated objects can help. phone + 49 (0) 611 / 78 78 – 616
Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/en/
media-sales/data-delivery
19Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Automobil + Motoren (German)
Newsletter Automotive (English)
2 Brief description: The newsletters provide engineers and decision-
makers in the automotive industry with the latest news
on technology and developments in the branch in
english language, providing a compact and concise
overview of the latest events in this economic sector.
3 Target group: Decision-makers and engineers in the automotive and
supplier industry as well as engine construction sectors
all over the world.
4 Frequency: Automobil + Motoren:
2 × weekly, every Tuesday and Friday
Automotive: monthly
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Frank Nagel (Media Sales)
phone + 49 (0) 611 / 78 78 – 395
frank.nagel@springernature.com
6 Usage data: Automobil + Motoren: 20,578 subscribers
Automotive: 9,144 subscribers
(July 2020)
20Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter Automobil + Motoren (German) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 1,300 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,600 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 1,600 max. 45
Rectangle (gif or jpeg)* 300 × 250 1,600 max. 45
Newsletter Automotive (English) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 530 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 640 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 640 max. 45
Rectangle (gif or jpeg)* 300 × 250 640 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
15 % agency commission, agency status must be verified
with the commissioning at the latest and in the form of an
excerpt from the German Trade Register (Handelsregister);
valid for Germany: additional VAT applies to all prices listed;
payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
21A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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