2018 Rogers Publishing Media Kit
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2018 Rogers Publishing Media Kit
04
Contents
Media Kit 2018
04 Chatelaine English
Brand Mission / Publishing Calendar / Rates
08 Chatelaine French
Brand Mission / Publishing Calendar / Rates
21
12 HELLO! Canada
Brand Mission/Publishing Calendar/Rates
17 Maclean's
Brand Mission/Publishing Calendar/Rates
21 Today's Parent
Brand Mission/Publishing Calendar/Rates 17
25 Walmart Live Better / Vivre mieux
Brand Mission/Publishing Calendar/Rates
32 VÉRO
Brand Mission/Publishing Calendar/Rates
34 L’actualité
Brand Mission/Publishing Calendar/Rates
36 Digital Editions
Brand Mission/Publishing Calendar/Rates
32
39 Appendix
For further information, please contact:
Terry Smith, Brand Operations Manager
Rogers Communications
12
1 Mount Pleasant Road, Toronto, ON M4Y 2Y5
e: terry.smith@rci.rogers.com
o: 416-764-2836 m: 519-835-2836
English/French Titles
ENGLISH
Mission Statement
As Canada’s largest women’s brand, Chatelaine provides Canadian women
with fresh, thought-provoking perspectives and inspired lifestyle solutions.
Our award-winning editorials span topics from food, style and home décor
to politics, health and relationships. We deliver must-read features, personal
stories, creative ideas and practical tips to help women make the most of
their full and busy lives. Chatelaine now offers more cutting-edge reporting,
fashion and beauty solutions, health and wellness advice and easy, delicious
recipes from our trusted kitchen than ever before. It’s our commitment to be
Canada’s most relevant and cherished women’s media brand.
*
Circulation: 257K †
Audience (A18+): 3.54MM print & digital
*AAM June 2017 †
Vividata Q2 2017
2018 Publishing Calendar
Issue Date Space Close Material Close Impact Date On-Sale Date
MARCH Jan 18 Jan 24 Feb 08 Feb 15
MAY Mar 22 Mar 28 Apr 12 Apr 19
JULY May 17 May 23 June 07 Jun 14
SEPTEMBER Jul 19 Jul 25 Aug 09 Aug 16
NOVEMBER Sept 20 Sept 26 Oct 11 Oct 18
JANUARY ‘19 Nov 15 Nov 21 Dec 6 Dec 13
Tentative publishing schedule, subject to change.
2018 English Rates (Gross)
All magazine advertising runs across print and digital editions.
Ad Size 1x 3x 6x
FP $33,142 $32,148 $31,183
DPS $60,847 $57,866 $56,130
IFC DPS IBC OBC
Covers $71,587 $39,770 $39,770
*Please contact your Account Manager for all other ad sizes.
Media Kit 2018
2018 EDITORIAL HIGHLIGHTS IN EVERY ISSUE
FEBRUARY/MARCH ISSUE Chatelaine is 90! Where will we be at NOTEBOOK: our favourite things to do,
Fashion: Spring accessories + beauty 100? Exploring future of women’s watch and read
trends (make-up focused) health, home life, work, style, retail,
Beauty: Hair Guide (the best cuts for cooking, etc. STYLE: your source for accessible, on-
your hair type and face shape) Special Feature: Summer Reading guide trend fashion and beauty. Expertly curated
Home: 50 Best Designer Tricks for with rich visuals, our style pages make
Decorating on A Budget AUGUST/SEPT ISSUE fashion and beauty fun, exciting
Food: Comfort Foods; Peanut Fashion: Fall Fashion Trends and relatable.
Butter recipes Beauty: Fall beauty Trends
Health: Sex and Relationships Home: Future Home Tech; 50 Low- HEALTH: must read content about health
Special Feature: 25 Women Who Commitment Ways to Bring Colour & and wellness, we let curiosity and women’s
Are Changing the Way We Eat Now Pattern Into Your Home (part paint shared experiences guide us as we seek
guide, part decorating) out stories and topics that impact readers
APRIL/MAY ISSUE Food: Everything in Season lives, and help them strive for wellness—
Fashion: Spring Style Trends Health: Aging: No Longer a Dirty Word mind, body and soul.
Beauty: Beauty Rut – Women Confront Special Feature: Fall Books Guide
Their Biggest Makeup Hangups HOME: design inspiration lives alongside
Home: Organization & Spring OCTOBER/NOVEMBER ISSUE practical solutions in our pages and
Cleaning Guide Fashion: Winterize your Wardrobe; our editors encourage readers to
Food: Healthy Start Breakfast Best Boots of the Season, Best Coats create a beautiful, well-organized space
Health: Fitness package; Fertility and Beauty: Seasonal Skincare SOS that reflects their unique personal style
reproductive health; Home: Winterize Your Decor and needs.
Special Feature: Chatelaine Survey Food: Stress-Free Party Menus
on Men and Health: Breast cancer; Fatigue/Sleep FOOD: Canada’s source for fresh,
Masculinity: What Men Really Think delicious recipes, as well as cooking
Health: How to Conquer Anxiety DECEMBER/JAN ISSUE tips, tricks and trends.
Fashion: Holiday fashion
JUNE/JULY ISSUE Beauty: Best Winter Accessories; LIFE: provides conversation starters –
Fashion: Swimsuit Guide & Beach Winter Skincare stories that our readers enthusiastically
Accessories; Summer Workwear Home: Festive Decorating & Craft Ideas share with their family, friends and
Beauty: A Sweaty Girl’s Guide to Food: One-pot wonders; Budget meals colleagues. We engage, inspire and
Summer: How to Stay Cool When It’s Hot Health: Most Googled health questions challenge readers with timely and thought
Home: Outdoor Decorating and this year in Canada, answered provoking stories and essays.
Entertaining Special Feature: Women of the Year
Food: No-Cook Meals
Health: Body Image Guide
Special Feature: The Future is Female:
Media Kit 2018
FAST FACTS
61%
PRINCIPAL
GROCERY
SHOPPER
72%
Post-Secondary
83% 17%
Female Male
educated
$85,669
AVERAGE HOUSEHOLD INCOME
27 MINUTES
AVERAGE TIME SPENT READING
Source: Vividata Q2 2017 Readership & Product Database; *AAM June 2017
Media Kit 2018
FRENCH
Mission Statement
With an audience of nearing one-million, spanning multiple platforms—print,
tablet, online and mobile—Châtelaine is French Canada’s premier brand for
women, developed expressly by and for Quebec women, celebrating the
region’s unique heritage and cultural vibrancy.
Our award-winning content extends from food, style and home decor to
politics, health and relationships. We deliver must-read features, must-see
videos, personal stories, creative ideas and practical tips to help French
Canadian women make the most of their full and busy lives. And, with specific
focus on maximizing our digital content, we’re serving up more cutting-edge
reporting, fashion and beauty solutions, health and wellness advice, and easy,
delicious recipes from our trusted kitchen than ever before.
*
Circulation: 94K †
Audience (A18+): 909K print & digital
*AAM June 2017 †
Vividata Q2 2017
2018 Publishing Calendar
Issue Date Space Close Material Close Impact Date On-Sale Date
MARCH Jan 18 Jan 24 Feb 08 Feb 15
MAY Mar 22 Mar 28 Apr 12 Apr 19
JULY May 17 May 23 June 07 Jun 14
SEPTEMBER Jul 19 Jul 25 Aug 09 Aug 16
NOVEMBER Sept 20 Sept 26 Oct 11 Oct 18
JANUARY ‘19 Nov 15 Nov 21 Dec 6 Dec 13
Tentative publishing schedule, subject to change.
2018 French Rates (Gross)
All magazine advertising runs across print and digital editions.
Ad Size 1x 3x 6x
FP $12,000 $11,640 $11,290
DPS $22,031 $20,950 $20,340
IFC DPS IBC OBC
Covers $29,375 $15,000 $15,000
*Please contact your Account Manager for all other ad sizes.
Media Kit 2018
2018 EDITORIAL HIGHLIGHTS IN EVERY ISSUE
FEBRUARY/MARCH ISSUE Special Feature: Summer Reading guide C’EST DANS L’AIR: our favourite things to
THE FEEL GOOD ISSUE / Discovering Québec: Our celebrities’ do, watch and read
Fashion: Denim Trends for this season favorites
Beauty: Hair Guide (the best cuts for STYLE ETC: your source for accessible,
your hair type and face shape) AUGUST/SEPT ISSUE on-trend fashion and beauty. Expertly
Food: Lemon: from Appetizer to Dessert HARVEST ISSUE curated with rich visuals, our style pages
/ Chocolate recipes Fashion: Fall Fashion Trends / Style Tips make fashion and beauty fun, exciting and
Health: Better Sex, really? / Anti-Fatigue to Borrow from Influencers relatable.
Guide / Meditation : 3 ways Beauty: Fall beauty Trends
Special Feature: Do we still need Food: Tomatoes: a love story / pies / MOI EN MIEUX: must read content about
International Women’s Day? / The Express Dinner health and wellness, we let curiosity and
Loneliness of Women Health: Longevity & Nutrition / Back to women’s shared experiences guide us as
Touring: Diving in the Bahamas School Tips we seek out stories and topics that impact
Touring: The Gaspé Peninsula on foot readers lives, and help them strive for
APRIL/MAY ISSUE Special Feature: Life after an ordeal wellness—mind, body and soul.
A NEW LOOK! (REVAMPING of CHF)
Fashion: Spring Style Trends : Focus on OCTOBER/NOVEMBER ISSUE ART DE VIVRE: All things home and food
Color / How to Change Your Look THE HOLIDAY SEASON – Canada’s source for fresh, delicious
Beauty: Indie Beauty Brands: Who are Fashion: Party Kits recipes, as well as cooking tips, tricks
the Brains Behind these brands Beauty: Key Products used by Makeup and trends. Design inspiration lives
Home: Organization & Spring and Hair Artists for Holiday Looks alongside practical solutions in our pages
Cleaning Guide Food: Stress-Free Party Menus encouraging readers to create a beautiful,
Food: Breakfast / Dressings Health: Breast cancer / Dying in dignity: well-organized space that reflects their
Health: Spring Fitness Guide / and afterwards? unique personal style and needs.
25 Symptoms to Take Seriously Special Feature: Holiday Gift Guide /
Touring: A mother-daughter trip Holiday Survival Guide ENTRES NOUS: provides conversation
to Vietnam starters—stories that our readers
Special Feature: Being a mother, a right DECEMBER/JAN ISSUE enthusiastically share with their family,
or a privilege? HOW TO DO EVERYTHING BETTER friends and colleagues. We engage, inspire
Fashion: Coats, boots, accessories: Deal and challenge readers with timely and
JUNE/(JULY ISSUE with weather issues (0 degree, minus 5, thought provoking stories and essays.
THIS IS SUMMER! minus 20, rain)
Fashion: Swimsuit Guide / Summer Beauty: Best Winter Accessories;
wardrobe Winter Skincare
Beauty: A Sweaty Girl’s Guide to Food: Budget meals
Summer: How to Stay Cool When It’s Health: Most Googled health questions
Hot / Your summer perfume this year in Canada, answered
Home: Outdoor Decorating Finance: Better Manage our Budget
Food: BBQ and salads / Ice Cream Special Feature: How to do Everything
Health: Body Image Guide : What I love Better
about me
Touring: Virginia Beach
Media Kit 2018FAST FACTS
55%
PRINCIPAL
GROCERY
SHOPPER
52 74% 26%
Average
Age
Female Male
$74,476
AVERAGE HOUSEHOLD INCOME
33 MINUTES
AVERAGE TIME SPENT READING
Source: Vividata Q2 2017 Readership & Product Database; *AAM June 2017
Media Kit 2018Mission Statement
HELLO! Canada is the number-one Canadian magazine on newsstands and a leading
entertainment brand online, engaging readers across the country with its timely, upbeat,
photo-rich articles, videos and social posts. “With its unique blend of celebrity and royal
news, world exclusive stories, in-depth fashion, shopping and beauty sections, recipes
and much more, HELLO! Canada is a beacon for smart, educated readers who love
entertainment and escapism without the “gossipy” element of other celebrity magazines.”
Alison Eastwood, Editor-in-Chief
*Circulation: 130K (weekly) †
Audience (A18+): 1.15MM print & digital
*AAM June 2017 †
Vividata Q1 2017
In every issue:
FEATURES: breathtaking images of the LIFESTYLE: Fashion & Beauty including
lives and lifestyles of all your favourite “get the look” inspirations from the famous;
Royals and entertainment elite beauty tips and trends and shopping guides.
INSIDE STORY: Up close with the stars PLUS
7 DAYS: celebrity news in brief Entertaining & Food — from the
WHAT’S ON: what to read, listen to and famous foodies and superstar chefs
watch in books, music, movies around the world, delicious recipes and
and television entertaining ideas
2018 Rates (Gross)
All magazine advertising runs across print and digital editions.
Ad Size 1-6 7-12 13-18 19-24 25+ IFC DPS IBC OBC
FP $17,700 $16,816 $15,930 $15,043 $13,275 Covers $38,233 $21,240 $21,240
Please contact your account manager for all other sizes
DPS $36,132 $30,269 $28,674 $27,078 $23,898
Media Kit 2018Media Kit 2018
Media Kit 2018
FAST FACTS
62%
PRINCIPAL
GROCERY
SHOPPER
50 73% 27%
Average
Age
Female Male
$86,276
AVERAGE HOUSEHOLD INCOME
33 MINUTES
AVERAGE TIME SPENT READING
Source: Vividata Q2 2017 Readership & Product Database; *AAM June 2017
Media Kit 2018Mission Statement
Maclean’s is committed to providing the sharpest opinion
and analysis on Canadian public affairs,and to leading the
conversation about the issues that matter most to Canadians.
Maclean’s delivers this with a unique, provocative style aimed at
challenging, engaging and entertaining its audiences in the areas of
politics, economy and business, science and technology, society,
arts and culture, education and work. Whether in print, online,
mobile, tablet or at live events, Maclean’s delivers new and intelligent
ways for our audiences to think about and appreciate the world
through a distinct Canadian lens.
*Circulation: 199K †
Audience (A18+): 3.54MM print & digital
*AAM June 2017 †
Vividata Q1 2017
2018 Publishing Calendar 2018 Rates (Gross)
ISSUE All magazine advertising runs across
COVER DATE SPACE CLOSE MATERIAL CLOSE IMPACT DATE print and digital editions.
NUMBER
1 FEBRUARY DEC 14 DEC 21 JAN 11
Ad Size 1x 3x 6x 9x 12x
2 MARCH JAN 18 JAN 25 FEB 08
FP $23,480 $22,305 $21,190 $20,132 $19,125
3 APRIL FEB 15 FEB 22 MAR 08
4 MAY MAR 22 MAR 29 APRIL 12 DPS $42,264 $40,150 $38,143 $36,235 $34,424
5 JUNE APR 19 APR 26 MAY 10
IFC DPS IBC OBC
6 JULY MAY 17 MAY 24 JUNE 07
7 AUGUST JUNE 21 JUNE 28 JULY 12 Covers $50,717 $28,175 $28,175
8 SEPTEMBER JULY 19 JULY 26 AUG 09 Please contact your account manager for all other sizes.
9 OCTOBER AUG 23 AUG 30 SEPT 13
10 NOVEMBER SEPT 20 SEPT 27 OCT 11
11 DECEMBER OCT 18 OCT 25 NOV 08
12 JANUARY 2019 NOV 22 NOV 29 DEC 13
Tentative publishing schedule, subject to change. Media Kit 2018EDITORIAL HIGHLIGHTS IN EVERY ISSUE
An iconic Canadian brand, Maclean’s brings readers the latest news, National: stories that matter from
opinion and analysis, plus engaging writing on arts, culture, society, across Canada
technology, education and the way we live now.
International: world events and the
Maclean’s Politics remains your home for thought-provoking analysis world stage from a Canadian lens
from Ottawa, the provinces and abroad.
Economy: the latest news and
Maclean’s Education Series: Whether in specific sections of our monthly financial tips to help Canadians
issue, or as stand alone publications, Maclean’s Education Series are
highly anticipated by students and faculty across Canada. Our education Society: news, trends and viewpoints
coverage is uniquely able to serve today’s high school, university and that readers count on from Maclean’s
college students—before, during and after graduation.
Columnists: the famous and
Special Business & Finance coverage: Canada’s Best Managed infamous Maclean’s columnists offer
Companies, Canada’s Best Employers and the Profit 500 are examples their take on wide ranging subject
of special business and financial supplements Maclean’s is able to offer matter—to sometimes enrage, but
throughout the year. Engaging the knowledge and expertise of Canadian always engage Canadian readers
Business and Moneysense, we are able to be at the forefront of the
economic news that matters most.
Media Kit 2018FAST FACTS
82%
OWN
THEIR
OWN
HOME
51
AVERAGE
AGE
71% 45% 55%
Post-Secondary
educated
Female Male
$94,083
AVERAGE HOUSEHOLD INCOME
35 MINUTES
AVERAGE TIME SPENT READING
Source: Vividata Q2 2017 Readership & Product Database; *AAM June 2017
Media Kit 2018MISSION STATEMENT
At Today’s Parent, we know parenting is the greatest, strangest and hardest job you’ve
ever had, because we’ve done it too.
We believe that support and understanding leads to better parenting, so we offer well-
researched, doable advice from a variety of expert sources so you can make the decision
that’s right for your family. We make a special commitment to new moms and dads, because
we know the transition to parenthood is life-changing (and sometimes overwhelming).
We provide the latest health news, discipline ideas, developmental information, easy family
recipes, cool DIYs and best product picks on every platform and device parents use. We
know you only have a few minutes—and are likely sleep-deprived—so we keep our content
conversational and to the point. We try to make you laugh now and then, because humour
makes it all so much easier. As the biggest parenting brand in Canada, serving parents for
more than 30 years, we lead the discussion about whatever’s trending in your world, and
connect with our readers constantly.
We’re Today’s Parent, and we’re right there with you.
*CIRCULATION: 91K †
AUDIENCE (A18+): 1.90MM print & digital
*AAM June 2017 †
Vividata Q1 2017
2018 PUBLISHING CALENDAR 2018 RATES (GROSS)
All magazine advertising runs
Issue Date Space Close Material Close Impact Date across print and digital editions.
MARCH Jan 25 Jan 31 Feb 13 Ad Size 1x 3x 6x
MAY Mar 29 Apr 04 Apr 17 FP $19,265 $18,729 $18,126
SUMMER May 24 May 30 June 12 DPS $35,370 $33,637 $32,627
SEPTEMBER Jul 26 Aug 01 Aug 14
IFC DPS IBC OBC
HOLIDAY Sept 27 Oct 03 Oct 16
Covers $41,610 $23,117 $23,117
JAN/FEB ‘19 Nov 22 Nov 28 Dec 11
Please contact your account manager for all other sizes.
Tentative publishing schedule, subject to change. Media Kit 20182018 EDITORIAL HIGHLIGHTS IN EVERY ISSUE
January July NEW AND NOW:
Screen-time Systems How Risky Play Disappeared – What we Love and the latest in toys,
What It’s Like to be a Foster Parent and How to Bring it Back apps and entertainment
Yelling Rehab Mom, Why Don’t We Have…?
Moms Who Drink: When It Talking about Socioeconomic HAPPY AND HEALTHY:
Stops Being Funny Difference A comprehensive guide to all
Batch Cooking: Cook Once, We Took a Family Trip Around things relating to family health
Eat All Week the World and wellness, whether physical
Best Vegetarian Recipes Ever or mental, from pregnancy to
March newborn to kid to adult
Truth and Reconciliation: Kid September
Activists/curriculum changes/ Back-to-School Gear Guide ADVICE AND REAL LIFE:
personal essays etc School Lunch Reimagined Where real life and expert advice
Talking about Death: an Age-by- Secrets of Daycare Teachers come together.
Age guide Easy Dinners that Make
Why Consistency is the Key to Delish School School Lunch STEPS AND STAGES:
Better Parenting (and Why It’s So Leftovers Too First-person stories and articles on
Damn Hard) discipline and behaviour —- and
Everything You Need to Know to November the happy chaos that comes with
Be a New Parent Ninja Toy Guide having kids
Better Baking: How to Make All How to Raise Good Humans:
Those Sweets a Little Healthier a Ten-Step Plan FOOD AND FAMILY:
Oppositional Defiance Disorder: Through our established
May When Your Kid’s More Than collaboration with the world-
Guide to Overnight Camp Just Difficult renowned Chatelaine kitchen, our
Mother’s Day Gift Guide One-pot dinners food section provides readers with
Project Independence: How to quick, easy, and healthy meal ideas
Stop Hovering and Raise Self- while keeping the busy family in
Sufficient Kids mind, along with nutrition news
The Easiest Pasta Dinners and a monthly treat, too!
Media Kit 2018FAST FACTS
53%
PRINCIPAL
GROCERY
SHOPPER
59%
ChildrenMission Statement
Nearly 5,000,000 – according to the most recent Vividata research, that’s how many
loyal readers Walmart Live Better and Vivre mieux Walmart have! Five million read-
ers give Walmart Live Better and Vivre mieux Walmart the largest women’s read-
ership in Canada. Across print, tablet and mobile devices, we provide Canadian
families with valuable advice and useful information to make their lives better. With
outstanding photography and award-winning content, we touch on all the areas
of importance to Canadian women and their families: food, health, home + life,
and fashion + beauty. What better audience for you to reach than women who are
fully-engaged, and feel special while shopping at Canada’s favourite retailer.
*Circulation Live Better: 987K *Circulation Vivre Mieux: 161K
*AAM June 2017 *AAM June 2017
†
Total Print Readership: 3.86MM †
Total Print Readership: 921K
†
Vividata Q2 2017 †
Vividata Q2 2017
2018 Publishing Calendar
Live Better Vivre mieux
Issue Space Close Material Close Impact Date Issue Space Close Material Close Impact Date
Spring Jan 26 Feb 18 Mar 26 Spring Jan 26 Feb 02 Mar 26
Summer Mar 30 Apr 6 May 18 Summer Apr 13 Apr 20 Jun 11
August August
Jun 8 Jun 15 Aug 6 Jun 8 Jun 15 Aug 6
(Back to School) (Back to School)
November (Holiday) Sept 14 Sept 21 Nov 12 November (Holiday) Sept 21 Sept 28 Nov 12
Tentative publishing schedule, subject to change.
2018 Rates (Gross)
Live Better Vivre Mieux
Ad Size 1x 2x 3x 4x Ad Size 1x 2x 3x 4x
FP $35,640 $34,570 $33,534 $32,528 FP $12,300 $11,931 $11,573 $11,226
DPS $65,435 $62,227 $60,360 $ 58,550 DPS $22,583 $21,476 $20,831 $20,206
IFC DPS IBC OBC IFC DPS IBC OBC
Covers $76,982 $42,768 $42,768 Covers $26,568 $14,760 $14,760
Please contact your account manager for all other sizes.
Media Kit 2018EDITORIAL HIGHLIGHTS IN EVERY ISSUE
FOOD BEAUTY The kitchen table: recipes and
From rushed weeknight dinners Each issue delivers the latest more to stretch your family food
to special holiday gatherings– beauty trends, and how to budget
Walmart Live Better/Vivre mieux interpret them, with easy
Walmart delivers delicious, yet directions from professional Weekend update: DIY that can be
easy recipes for every occasion. hair stylists and makeup artists. completed in less than a weekend-
All of our recipes use ingredients Readers will always be able -featuring instructions and all
mom can shop for at Walmart to find the featured tools and products found at Walmart!
Supercentres. products at their local Walmart
Supercentres. Mom makeover: each issue we
HOME & LIFE highlight a deserving mom with a
These pages are packed with FASHION makeover, including hair/make-up
products and expert tips “Looks great – and I can afford & nails and beautiful wardrobe
for tackling everything from it!” clothing and style ideas for additions from Walmart
everyday cleaning and storage, the whole family!
to home decor, organization, Style studio: what’s hot and
crafts and entertaining. Seasonal trending and available at Walmart
celebrations get special attention stores and Walmart.com
in the pages of Walmart Live
Better/ Vivre mieux Walmart. The to-do list: new and now
available at your local Walmart
HEALTH
Trusted advice from health
professionals, plus products
and techniques for dealing with
everything from scratches and
scrapes, to seasonal allergies,
potty training, tummy troubles
and more.
Media Kit 2018FAST FACTS
52%
PRINCIPAL GROCERY
64%
ENJOYS BAKING
SHOPPER FROM SCRATCH
37%
ChildrenEDITORIAL HIGHLIGHTS IN EVERY ISSUE
CUISINE BEAUTE La table de cuisinee: recipes and
From rushed weeknight dinners Each issue delivers the latest more to stretch your family food
to special holiday gatherings– beauty trends, and how to budget
Walmart Live Better/Vivre mieux interpret them, with easy
Walmart delivers delicious, yet directions from professional Mise a jour: DIY that can be
easy recipes for every occasion. hair stylists and makeup artists. completed in less than a weekend-
All of our recipes use ingredients Readers will always be able -featuring instructions and all
mom can shop for at Walmart to find the featured tools and products found at Walmart!
Supercentres. products at their local Walmart
Supercentres. Metamorphose maman: each
STYLE DE VIE issue we highlight a deserving
These pages are packed with MODE mom with a makeover, including
products and expert tips “Looks great – and I can afford hair/make-up & nails and beautiful
for tackling everything from it!” clothing and style ideas for wardrobe additions from Walmart
everyday cleaning and storage, the whole family!
to home decor, organization, Avec style: what’s hot and trending
crafts and entertaining. Seasonal and available at Walmart stores
celebrations get special attention and Walmart.com
in the pages of Walmart Live
Better/ Vivre mieux Walmart. À faire: new and now available at
your local Walmart
SANTÉ
Trusted advice from health
professionals, plus products
and techniques for dealing with
everything from scratches and
scrapes, to seasonal allergies,
potty training, tummy troubles
and more.
Media Kit 2018FAST FACTS
50%
PRINCIPAL GROCERY
37%
ENJOYS BAKING
SHOPPER FROM SCRATCH
34%
ChildrenFrench Titles
Mission Statement
This women’s magazine is packed with resources that will inspire you to:
Feel healthy in body and mind • Enjoy the moment • Take a bite out of life!
In the spirit of Martha Stewart Living magazine, O, The Oprah Magazine,
and Every Day with Rachael Ray magazine, VÉRO magazine embodies
all that is Véronique Cloutier, a beloved Québec media personality.
This invigorating magazine offers concrete solutions, suggestions and
concepts for enjoying a better life.
*
Circulation: 60K †
Total Readership: 605K print & Digital
*AAM June 2017 †
Vividata Q2 2017
2018 Publishing Calendar 2018 Rates (Gross)
All magazine advertising runs
across print and digital editions.
Issue Space Close Material Close Impact Date
Ad Size 1x 3x 6x
Winter 2018 Dec 14 Dec 20 Jan 19
IFC DPS $19,005 $18,430 $17,100
IBC DPS $17,420 $16,900 $15,680
Spring Mar 01 Mar 7 Mar 30
IBC $8,715 $8,450 $7,840
Summer May 10 May 16 Jun 08 OBC $10,295 $9,980 $9,265
Fall Jul 19 Jul 25 Aug 17
1x 3x 6x
FP $7,920 $7,680 $7,135
Holiday Oct 4 Oct 10 Nov 02
DPS $14,260 $13,825 $12,845
Winter 2019 Dec 13 Dec 19 Jan 18, 2019 1/2 Page $5,540 $5,370 $4,980
1/3 Page $4,445 $4,330 $4,010
Tentative publishing schedule, subject to change.
1/2 Double Page Spread $11,065 $10,740 $9,960
Please contact your account rep for all other sizes.
Media Kit 2018Mission Statement
L’actualité has an exceptional reputation and a credibility that has remained
solid for 40 years. As Canada’s only French-language current affairs magazine
and one of the world’s most significant French-language publications,
L’actualité’s reports often become news in their own right. Journalists and
editors regularly win national awards for excellence for their coverage of
news and current affairs from Québec and Canada and for their reports
on global trends and issues that matter.
Engage with affluent consumers, including company and opinion
leaders, executives and professionals in the areas of business,
health, education and research.
2018 Publishing Calendar
Issue Space Close Material Close Impact Date
*
Audience: 928K *
Circulation: 87K
*
Source: Vividata Q2 *
Source: AAM June 2017
January Nov 14 Nov 22 Dec 6
February Dec 6 Dec 14 Jan 10
March
April
Jan 16
Feb 13
Jan 24
Feb 21
Feb 7
Mar 7
2018 Rates (Gross)
All magazine advertising runs
May Mar 20 Mar 28 Apr 11 across print and digital editions.
June Apr 17 Apr 25 May 9
Ad Size 1-3 4-8 9-12
July May 15 May 23 Jun 6
August Jun 19 Jun 27 Jul 11
FP $22,405 $21,479 $20,736
September Jul 17 Jul 25 Aug 8
October Aug 21 Aug 29 Sept 12 DPS $43,931 $42,958 $44,470
November Sept 18 Sept 26 Oct 10
December Oct 16 Oct 24 Nov 7 IFC DPS IBC OBC
January 2019 Nov 13 Nov 21 Dec 5
Covers $53,771 $26,886 $26,886
Tentative publishing schedule, subject to change.
Media Kit 2018Digital Editions
Digital Magazine Editions Rates
Our digital editions offer a rich experience where readers enjoy more features and more content. All print bookings receive a static replica ad at no
additional cost! Enhance your static ad with interactive features that capture the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing.
RATE CARD – Digital Editions (Net)
Digital Only Contextual Cover Load ADDITIONAL Maclean’s ONLY digital
magazine added
Placement Interstitial
Media costs for creative
value—all ads booked
Chatelaine $3,285 $3,584 $5,974 adaptation and enhancement
in print issue receive
to be quoted on request
static replica in monthly
Châtelaine (FR) $1,183 $1,290 $2,150 (i.e. Link, Video, Gallery,
digital version PLUS
Touch/Reveal). Note: Rates
HELLO! Canada $2,235 $2,438 $4,063 3 consecutive weekly
subject to change based on
digital editions!
Maclean's (Incl. 4 weekly Edns.) $3,302 $3,602 $6,003 Avg. Download numbers
(updated quarterly).
Today's Parent $1,374 $1,498 $2,498
Chatelaine, Châtelaine, HELLO!
VÉRO $612 $668 $1,112 Canada, Maclean’s, and Today’s
Parent are trademarks of or used
under license by Rogers Media Inc.
L’actualité $1,961 $2,139 $3,566
or an affiliate. ©2018
* Rates subject to change
Media Kit 2018Digital Magazine Ad Specs
THE BASICS ORIENTATIONS
• All apps operate on Adobe Digital Publishing Suite (DPS), 2-page print spread 2 pages vertical 2 pages locked to
HTML ADS
viewer version 27 can convert to... scrolling or... horizontal swipe • HTML-coded ads may also be provided, up to full-page size
• Full-page tablet ad size is 768px by 1024px, without any • Please conform to latest iOS standards
interactive elements within 40px top and bottom OR
• If an HTML environment negates the user’s ability to
• Only portrait orientation is supported
navigate away from the page or access the navigation bar,
• For multiple-page ads, vertical or horizontal, ordering is then alternative navigation must be incorporated in the
possible. Please include preference in the delivery package page layout (via a 40px space at the bottom of the page)
as plain text instructions (as a TXT file)
• Please include a static full-page image of any HTML ad to be
• Optimal Image and Asset Settings used as a thumbnail in issue navigation
- Images: PDF or PNG with resolution no lower than 108ppi
• An HTML ad should also be delivered as a full InDesign
- Text: PDF with interactive states as vector, minimum package, with the HTML content placed in the layout using
recommended point size is 12pt DPS tools (see adobe.com/ca/products/digitalpublishing-
- Video: MP4 format with .h264 encoding, 8-10MB suite-pro.html for info)
per minute of video
• If the HTML content cannot be placed in a layout, please
include all HTML files and resources, as well as an InDesign
layout sized to full-page with the required static full-page
image, in the delivery package
GRAPHICS AND TEXT Multi-page print • Please note that HTML ads are only available on iOS devices
• For ads with dynamic/interactive elements, material must be insert can convert
provided as a full InDesign package (all fonts/links included), to multi-pages
and compatible with Adobe InDesign 6.0 vertical scrolling
or multi-pages
• Multi-state objects (ex: image galleries, hotspots) and
locked to
embedded video/audio clips may be included (see Magenta zone is
https://digitalpublishing.acrobat.com/welcome.html
horizontal swipe
reserved for folio ASSET DELIVERY
for info) navigation and • Tablet material deadlines match
• If these elements are not built into the layout using DPS will overide material close/deadline for the
corresponding print issue
tools, please include all necessary resources in the delivery URLS, ANALYTICS any interactive
elements: • All assets should be submitted
package with plain text instructions (as a TXT file)
• URLs/links to web may be embedded in the layout using as a ZIP file via AdDirect:
• PDFs may be provided only for fully static ads 40px top and
DPS tools (see DPS tools site http://helpx.adobe.com/ https://addirect.sendmyad.com
bottom
• All graphics should be left as vector and not rasterized, digitalpublishing-suite/help/installing-digitalpublishing- • Additional instructions should
wherever possible; assets may be left at print ready tools.html for info) be included in the delivery
resolution and in their respective colour settings package as a TXT file, but may
• If URLs/links are not embedded using DPS tools, please
• Please consider text legibility on tablet; body text should also be emailed to:
include full URLs and embedding/placement instructions in
be larger than print (9pt in print should translate to approx. terry.smith@rci.rogers.com
the delivery package in plain text (as a TXT file)
15-20pt on tablet, depending on font)
• Third-party tracking/tracking pixels are not supported at this time
• Please refer to Optimal Image and Asset Settings
Media Kit 2018Appendix
Advertising Specifications Appendix
Ad Size Trim Live Bleed Ad Size Trim Live Bleed
Width Height Width Height Width Height Width Height Width Height Width Height
Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11" Double Page Spread 18" x 11.625" 17.5" x 11.125" 18.25" x 11.875"
Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11" Full Page 9" x 11.625" 8.5" x 11.125" 9.25" x 11.875"
1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625" 1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6"
1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11" 1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6"
1/2 Page Vertical 4.5" x 11.625" 4" x 11.125" 4.75" x 11.875"
1/3 Page Vertical 3" x 11.625" 2.5" x 11.125" 3.25" x 11.875"
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75" Ad Size Trim Live Bleed
DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75" Width Height Width Height Width Height
1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5" Double Page Spread 17.375" x 10.75" 16.875" x 10.25" 8.9375" x 11"
1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5" Full Page 8.6875" x 10.75" 8.1875" x 10.25" 8.9375" x 11"
1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75" 1/2 Double Page Spread 17.375" x 5.375" 16.875" x 4.875" 17.625" x 5.625"
1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75" 1/2 Page Horizontal 8.6875" x 5.375" 8.1875" x 4.875" 8.9375" x 5.625"
1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75" 1/2 Page Vertical 4.375" x 10.75" 3.875" x 10.25" 4.625" x 11"
Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25" 1/3 Page Horizontal 8.6875" x 3.5" 8.1875" x 3" 8.9375" x 3.75"
NOTE: All content not intended to trim must be kept a minimum of .25" from outside trim edges and include .125" gutter allowance 1/3 Page Vertical 2.875" x 10.75" 2.375" x 10.25" 3.125" x 11"
for spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adja-
cent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. See your account manager for complete VERO media kit
For additional ad sizes and specs, please contact your Account Manager.
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Full Page 8" x 10.875" 7.5" x 10.375" 8.25" x 11.125"
DPS 16" x 10.875" 15" x 10.375" 16.25" x 11.125"
1/2 Double Page 16" x 5.375" 15" x 4.875" 16.25" x 5.625"
1/2 Page Horizontal 8" x 5.375" 7.5" x 4.875" 8.25" x 5.625"
1/3 Page Vertical 2.35" x 10.875" 1.85" x 10.375" 2.6" x 11.125"
Banner Ad 8" x 2" 7.5" x 1.5" 8.25" x 2.25"
Media Kit 2018Advertising Information Appendix
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
Supplied Advertising Materials Production Process
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad. Chatelaine / Today's Parent /
com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_
specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility Walmart Live Better / Vivre mieux Walmart
for material content or colour trapping. Printing
High-speed, web offset lithography
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible
for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF Binding
Perfect bound
file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/
production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black Magazine Trim Size
(no four-colour black text). 7.875" Width x 10.75" Depth
HELLO! Canada
AdDirect Instructions Printing
High-speed, web offset lithography
1 Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit. Binding
Saddle-stitched
2 Select the publisher/magazine you are advertising with. Complete the relevant ad info,
Magazine Trim Size
then click Upload.
9" Width x 11-5/8" Depth
3 Follow the onscreen preflight process.
VÉRO
4 Approve your ad.
Printing
High-speed, web offset lithography
TM
Binding
Upload.Check.Send Perfect bound
Magazine Trim Size
8.6875” Width x 10.75” Depth
L’actualité
Printing
High-speed, web offset lithography
Binding
Perfect bound
Magazine Trim Size
8” Width x 10.875” Depth
Maclean's
Printing
High-speed, web offset lithography
Binding
Saddle-stitched
Magazine Trim Size
7.875" Width x 10.5" Depth
Media Kit 2018You can also read
