Media data 2019 - Etailment
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xibel Einkauf Ladenbau online E-Learning
SEM Digi
Graph Media data 2019 Omnichannel sta
Mittelstand Retouren Kunden
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Data Multichannel Trends Payment branchennah
formiert digitale Transformation Finanzen
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ogistik The business magazine for traders The Digital Commerce Magazine by Der Handel mobile
EH Ausbildung Mittelstand Handel
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Home Delivery
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Händler Tools E-Commerce Energieeffizienz
to-B Lagerhaltung
Prozesskette
Leading in trade, 05|20 18
strong in the SME
eferkette Technologien segment. Nachfolge
Retail 4.0
Profit from our placement and price ranges.
hlen Digitalisierung Deals same day delivery
More at www.derhandel.de or +49 (0)69 7595-1834 Bikini Berlin
Weg vom Einhe Auto Spezial
itsbrei etailment
der Center > 18 Digital auf der
letzten Meile > Durchblick: Jede
47 n Tag
ein Startup >
27
Publisher information
Publisher: Deutscher Fachverlag GmbH
Address: Anzeigenabteilung (Advertising Department) Der Handel
Mainzer Landstraße 251
D-60326 Frankfurt am Main
Mailing address: D-60264 Frankfurt am Main
Website: www.dfv.de | www.etailment.de
Telephone: +49 (0)69 75 95-01
Fax: +49 (0)69 75 95-18 30
Publishing Director: Gabor Griego +49 (0)69 75 95-1834
Advertisement sales: Eva Triantafillidou +49 (0)69 75 95-1832
Advertisement service: Frank Goller +49 (0)69 75 95-2526
The addresses and telephone numbers of our sales representatives are displayed on the back.
Publication frequency: Monthly
Subscription price: Annual subscription – Domestic €53.27 incl. distribution fees plus VAT.
Abroad €60.00 incl. distribution fees
Individual price: €5.00 plus postage and VAT
Volume: 48th Volume 2019
Banking information: Frankfurter Sparkasse. Account 34 926. BLZ 500 502 01.
BIC HELADEF1822. IBAN DE56 5005 0201 0000 0349 26
Terms of payment: 3% discount with payment on advance invoice or order confirmation or direct debit by the date of publication
2% discount with payment within 14 days of invoice date,
2% discount with direct debits within 14 days of invoice date, net within 30 days of invoice date
General Terms and Our General Terms and Conditions, as well as our General Terms and Conditions of Business online
Conditions: (refer to www.etailment.de/agb) apply to the correct processing of orders.
Editorial concept
Der Handel – The business magazine for traders 05|2018
Der Handel is the business magazine for the entire trade sector characterised by small
and mid-sized businesses. The core target group are the owners and decision-makers
of small and mid-sized trade businesses.
Bikini Berlin Auto Spezial etailment
Weg vom Einheitsbrei Digital auf der Durchblick: Jeden Tag
The editorial focus is to support readers in their corporate management. With our five der Center > 18 letzten Meile > 47 ein Startup > 27
competence fields Digitalisation, Payment, Logistics, Financing and Vehicle Fleet, we
address the sectors’ most important topics. Der Handel provides constructively critical
and descriptive reports on developments which concern traders. It also supports Das Tor
traders in their actions and economic activities with reliable decision-making tools.
nach China
Der hiesige AlibabaChef
According to the “Leseranalyse Entscheidungsträger in Wirtschaft und Verwaltung” Karl Wehner hat gute Tipps
für Exporteure > 10
(LAE 2018*), the magazine reaches 145,000 decision-makers. Der Handel has a
coverage of 19.4% in the target group “Small and Mid-sized Trade Businesses” and
19.9% in the target group “Overall Trade”. The Der Handel and etailment media brands,
the Digital Commerce Magazine by Der Handel, reach a total of 199,000 decision-
makers. Der Handel appears monthly.
The latest analyses of the “Leseranalyse Entscheidungsträger in Wirtschaft und
Verwaltung” (LAE 2018*) show that industry-specific journals are an extremely
important source of information to 71% of all decision-makers in SMEs. Journals are
by far the most important and most relevant source of information for managers and
decision-makers in SMEs.
*Source: LAE 2018, total basis: 8,127 interviews = 2.93 million decision-makers
Der Handel – Publisher information | Editorial concept 2|3
Der Handel – experts in your topics.
Our core expertise at a glance
Digitalisation Payment Logistics Financing Vehicle fleet / pool
How are retailers responding For buyers, paying is beco- Logistics has always been Only those who invest will The vehicle fleet is a major
to digital developments? ming easier and more secure, a complex topic – but remain viable. The timing, investment factor. Mobility
Here, you will find everything and for companies, it is be- increasing digitalisation and type and scope of financing is also a key part of logis
related to the topic of Retail coming ever more complex. globalisation are upping should be well thought-out tics, heavily influenced by
4.0. Whether stationary New methods of payments both the speed and scope. and planned. “Der Handel” digitalisation. “Der Handel”
business models or e-com- mean new technological ERP systems are facing new provides important infor- bundles knowledge and
merce concepts, digital and logistical requirements. challenges, while processes mation and valuable tips – provides information on
space or new trends – “Der NFC, PayPass or Paydirekt? are becoming more individu- including on expansion and relevant topics – always
Handel” examines all areas Today’s innovations are to- al and flexible. “Der Handel” business succession. taking new developments,
of this important topic. morrow’s standard solutions. will help you keep on top of such as same-day delivery,
“Der Handel” will keep you things. sustainability and efficiency,
up-to-date. into consideration.
We
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Der Handel - Special Edition Digital Commerce for the SME segment Digitalisation is posing major challenges for retailers, as they attempt to overcome the boundary between online and offline. “Digital Commerce 2019” from “Der Handel” illustrates solutions and offers inspiration for future-oriented retailing. The magazine will help you master digitalisation and support you with the optimisation of processes. In a special section, 50 start-ups from across the entire value-creation chain will be presented, all of which have the potential to decisively shape the retail sector in the long term. “Digital Commerce 2019” is targeted at owners, CEOs and strategic decision-makers in the trade industry predominantly characterised by small and mid-sized businesses. Digital Commerce dates In cooperation with Publication date 15 October 2019 Deadline 24 September 2019 Printing documents 01 October 2019 Der Handel – Core expertise | Special edition 4|5
Dates and topics 2019
Issue Publication date Deadline Printing documents Focal topics
02/2019 01.02.2019 15.01.2019 22.01.2019 EuroCis Special (POS technology/e-payment)
SME financing I
Pool leasing
03/2019 01.03.2019 12.02.2019 19.02.2019 Multichannel solutions
Insurance & provisions for the SME segment
City vans, market overview
04/2019 01.04.2019 13.03.2019 20.03.2019 Payment systems (stationary, online, mobile)
Data management
Logistics
05/2019 02.05.2019 10.04.2019 17.04.2019 Business start-up (support programmes)
Employee retention
Automotive special: Spring/Summer 2019
06/2019 01.06.2019 14.05.2019 21.05.2019 Digitalisation:
Innovation trends for the SME segment
Customer loyalty programmes
Cyber insurance
07-08/2019 01.07.2019 11.06.2019 18.06.2019 Employee development (support programmes)
Business trips
Mobility services
Dates and topics 2019
Issue Publication date Deadline Printing documents Focal topics
09/2019 02.09.2019 14.08.2019 21.08.2019 Multichannel payment (dmexco)
Package & logistics services
Vehicle fleet & pool: IAA 2019
10/2019 01.10.2019 11.09.2019 18.09.2019 Process management
SME financing II
Vehicle fleet & pool: Electromobility
Special Edition 15.10.2019 24.09.2019 01.10.2019 In cooperation with Berlin Valley
Digital Commerce The Digital Commerce trends for the SME segment
11/2019 01.11.2019 15.10.2019 22.10.2019 Support programmes for the SME segment
Financial and provision planning
Automotive special: Autumn/Winter 2019
12/2019 02.12.2019 13.11.2019 20.11.2019 Future technologies
Business trips
Transporters
01/2020 27.12.2019 05.12.2019 12.12.2019 Trends 2020
Der Handel – Dates and Topics 2019 6|7
Format overview
Format: Format: Format:
2/1 pages 1/1 page 1/2 page
Print space: W 378.0 mm × H250.5 mm Print space: W 178.0 mm × H 250.5 mm Vertical print space: W 84.5 mm × H 250.5 mm
Bleed: *W410.0 mm × H280.0 mm Bleed: *W 205.0 mm × H 280.0 mm Bleed: *W 100.5 mm × H 280.0 mm
Horizontal print space: W 178.0 mm × H 125.0 mm
Bleed: *W 205.0 mm × H 139.0 mm
Format: Format: Special placement:
1/3 page 1/4 page 1/3 vertical next to editorial
. ............................................................................................................................................................................................................ANZEIGE . ............................................................................................................................................................................................................
. ..............................................................................................................................................................................................................................................................................................................................................................................................................
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04|2018
Meinung der
Kunden zählt
Vertical Print space: W 50.5 mm × H 250.5 mm Horizontal print space: W 178.0 mm × H 57.5 mm
Bleed: *W 66.5 mm × H 280.0 mm Bleed: *W 205.0 mm × H 71.5 mm
Horizontal print space: W 178.0 mm × H 80.0 mm
© TO R ST E N S I L Z
Andreas Chwallek
Chefredakteur
chwallek@derhandel.de
Bleed: *W 205.0 mm × H 94.0 mm Man kennt sie kaum, und doch ist sie fast überall zu
sehen: Mit Kiosken, Bahnhofsbuchhandlungen und
Brezel-Bäckereien wie Ditsch hat die Schweizer
Valora AG auch in Deutschland ein breites Netz-
werk von Geschäften aufgebaut. Meist unterwegs
kaufen dort viele Menschen für kleine Beträge ein.
Das Geschäft folgt seinen eigenen Gesetzen, hier
geht es um Tempo, Frische und Aktualität. Über die
besondere Strategie des Schweizer Kiosk- und
Brezelkonzerns sprachen wir mit Valora-Vorstand
Thomas Eisele > Seite 10.
Es geht um die Besten, doch anders als üblich nicht
gemessen in Zahlen: Die besten Kundenfeedbacks
aus dem Netz, von Facebook bis YouTube, alles was
binnen eines Jahres über Händler im Netz kursierte
– gewichtet nach Kriterien wie Service, Preis und
Qualität, und schließlich wissenschaftlich aus-
gewertet. Heraus kam eine Liste von 100 Unterneh-
men und das neue Siegel von Der Handel für
Deutschlands Top-Händler > Seite 18.
Wir wünschen Ihnen eine spannende Lektüre
Der Handel 04|2018 3
* Trim per outer edge 4 mm
(must also be considered for the specified ad sizes
with trim), font in print space only.
Advertising rates
also
We will e
h app y to advis
be re
on a lly if you a
you pers th er form
ats
ed in o
interest l fo rm s of
cia
and spe
ement.
Inner part advertis
ta ct u s at +49
Size in page sections 4c / b+w in € Discount range Con
7 5 9 5 -1834
(0)69
1/1 16,850 from 3 pages 3%
1/2 vertical / horizontal 8,700 from 6 pages 7%
1/3 vertical / horizontal 6,100 from 9 pages 10 %
1/4 horizontal 4,700 from 12 pages 15 %
from 15 pages 17 %
Formats with spread bleed from 18 pages 20 %
2/1 33,200
Cover pages
2nd or 4th cover page 18,200
3rd cover page 15,500
Special placements LAE planning tip: SME Combination
When booking both Der Handel and handwerk magazin (same campaign,
1/3 vertical next to editorial 6,400 same time), an additional 3% discount shall apply from the LAE SME
Combination.
Der Handel – Format overview and advertising rates 8|9
Cover specials
Integrated cover Titel gate cover
Title cover around the magazine’s main section. Your ad will therefore appear Prominently placed gate fold, with a 1/2 and 2/3 page unfolding to the left
even before the actual editorial title page of Der Handel. and the right.
Your individualised advertising message will occupy both the exterior and The advertising form you simply cannot avoid!
interior cover sections (C1, C2, C3, C4).
Design approved by the editorial department of Der Handel
Design approved by the editorial department of Der Handel Production by Der Handel
Production by Der Handel
Format:
Format: Left fold-out:
C1: W 205 mm x H 222 mm plus 4 mm trim at outer edges W 158 mm x H 280 mm plus 4 mm trim at each outer edge
C2: W 205 mm x H 280 mm plus 4 mm trim at outer edges (The overlap from the left fold-out to the right fold-out is 56 mm)
Right fold-out:
Price: €46,25 W 103 mm x H 280 mm plus 4 mm trim at each outer edge centre (= interior):
W 203 mm x H 280 mm plus 4 mm trim at the top and bottom
(no lateral trim!)
Price: €35,450Cover specials
Flying page Gate folder
The Flying Page is a shortened title cover placed around the main part of the The cover is extended by one advertising page which is folded out to the left.
magazine. The Flying Page covers the title page of Der Handel. In its open state, this creates an internal double page as design area, as well
as C2 as advertising page.
Design approved by the editorial department of Der Handel
Production by Der Handel Format:
C2: W 202 mm x H 280 mm*
New,
Format: 2/1 page: W 397 mm x H 280 mm*
eye-catching forms
For the front: W 105 mm x H 218 mm plus 4 mm trim at each outer edge
of advertising
For the back: W 105 mm x H 280 mm plus 4 mm trim at each outer edge Price: €50,500
Price: €29,300
*3 mm bleed margin at the head, foot and the sides
Der Handel – Cover specials 10 | 11AD Specials in the interior part
Opening Spread Advertorials
Your double page on P 2 and 3 is the first thing the reader sees when The Advertorial is characterised as “advertisement” and is available in
he or she opens the magazine. advertisement formats 2/1 and 1/1.
Format: Price:
W 410 mm x H 280 mm 2/1 page: €33,500 + €2,900 creative costs
Additional 4 mm bleed per outer edge 1/1 page: €16,850 + €1,500 creative costs
Price: €42,300
Content Booklet
The additional booklet of the
business magazine Der Handel in
exclusive cooperation with your
business. Design, concept and
editorial preparation by the editorial
department of Der Handel. Produc-
tion by Der Handel.
Price: On request
Optional: Online renewal on etailment.deAD Specials in the interior part
Corporate profile
Only in Der Handel: we can offer you the cost-efficient option of introducing Info box: LOGO
your company in a profile. Full company name incl. form of organisation
Introduce yourself to the readership of Der Handel as a valuable e-commerce Complete address
partner. You simply provide us with the required content – we will handle its Contact data incl. website
implementation. Contact details
BASIC TEXT
Format: Logo:
1/1 page Depiction of your company logo. IMAGE
Additional logos, e.g. of subsidiaries or products
cannot be taken into consideration. If required,
INFO
BOX
these may be published in the event of an
advertisement reservation.
Print space: W 178.0 mm x H 255.0 mm Basic text:
Headline
A short presentation of your business,
e.g. focus of activity, solutions, products, etc.
Unsere Empfehlung: Personalisieren Sie alle Verkaufskanäle in Echtzeit
Price: €6,000 Im digitalen Zeitalter erwarten
Kunden an jedem Touchpoint Ange-
gewünscht, mit dem passenden
Preisschild. Durch den integralen
Lernen Sie die Bausteine der
prudsys RDE kennen:
bote, die 1:1 auf ihre persönlichen Ansatz der prudsys RDE verknüpfen n Recommendations
Bedürfnisse zugeschnitten sind. Sie geschickt die Stärken einer Re- Personalisieren Sie Produkt- und
Als Pionier auf dem Gebiet der commendation Engine mit automa- Content-Empfehlungen sowie
Echtzeit-Personalisierung gestaltet tisierten Marketingmaßnahmen und Suchergebnislisten in Echtzeit.
die prudsys AG die Entwicklung Dynamic Pricing. Durch die Kom- Optimieren Sie das Kundenerlebnis
des Onlineshoppings bis heute bination dieser Services lassen sich durch die Ausspielung relevanter
Image:
aktiv mit und zählt als führender mit der prudsys RDE sehr viele An- Inhalte an jedem Touchpoint der
Content:
Lösungsanbieter für Omnichannel- wendungsfälle realisieren und jede Customer Journey.
Personalisierung viele deutsche Kundeninteraktion personalisieren. n Marketing Automation
Top-100-Versandhändler zu seinen Treffen Sie sichere Voraussagen über
Kunden. Ihre Vorteile: das Verhalten Ihrer Kunden. Spie-
n Personalisierung in Echtzeit len Sie das passende Incentive zur
Depiction of an image of your choice,
Die prudsys Realtime Decisioning ab dem ersten Klick, keine histo- richtigen Zeit aus oder selektieren
Logo: 1 logo
Engine (kurz: prudsys RDE) ist das rischen Daten notwendig Sie automatisch die passenden Ziel-
Kernprodukt der prudsys AG. Die n Kerntechnologie Reinforcement gruppen für Ihre Kampagnen.
Software analysiert mit Hilfe intelli- Learning n Dynamic Pricing
genter, selbstlernender Algorithmen n mit allen Shopsystemen und Kalkulieren Sie zu jedem Zeitpunkt
das Einkaufsverhalten jedes ein- Mailingdiensten kompatibel den optimalen Preis für Millionen
zelnen Kunden und reagiert darauf als Managed Service und als von Artikeln zur Steigerung von
e.g. corporate management or an example
n
individuell in Echtzeit. So bieten Sie On-Premise-Lösung erhältlich Absatz, Umsatz sowie Ertrag und
Bild: 1 image
jedem Ihrer Kunden das perfekte n sehr hohe Skalierbarkeit und binden Sie Ihre Kunden durch die
Angebot zum idealen Zeitpunkt 24/7-Support durch das automatische Kombination von
über den richtigen Kanal – und falls prudsys IT-Consulting Produkt und Rabatt.
W 122.0 mm x H 84.0 mm of your operation. Pioneering the Future of Shopping
www.prudsys.de KONTAKT
prudsys AG
Zwickauer Straße 16
09112 Chemnitz
Recommendations | Marketing Automation | Dynamic Pricing
Basic text: Headline with max. 70 characters Jan Lippert
Head of Professional
Services
Telefon: +49 371 27093-0
Basic text with max. 2300 characters incl. spaces
Fax: +49 371 27093-90
E-Mail: info@prudsys.de
www.prudsys.de
Info box: refer to description Der Handel 05|2017 37
Der Handel – AD Specials in the interior part 12 | 13AD Specials in the interior part
Supplements Inserts
Supplements are printed matter loosely Inserts are printed matter permanently inserted
enclosed with the magazine. These must be in the magazine. These must be made available
made available to the client in a processable to the client in a processable form.
form.
Insert prices are calculated on the basis of
Supplement prices are calculated based on the supplement’s page count per 1,000 copies
the supplement weight per 1,000 copies (TEx) started.
(TEx) started.*
Individual weight up to 25 g incl. postage €235 4-page insert (min. 80 g/m2) €210
Individual weight up to 50 g incl. postage €285 8-page insert €240
Higher weights available on request 12-page insert €250
Additional formats on request
Supplement formats:
Minimum format W 105 mm x H 148 mm Insert formats:
Maximum format W 190 mm x H 260 mm Provision is required in an untrimmed folded format of W 219 mm x H 288 mm
Special formats on request (incl. a lower fold of 10 mm).
The final trimmed format is W 205 mm x H 280 mm.
Paper weight:
2-page supplements (single sheet) min. 150 g/m2 Technical note: Inserts with an externally glued postcard can only be
Multipage supplements 70 g/m2 processed if the postcard is attached parallel to the closed back.
Technical notes: Multipage supplements are inserted with their closed
side facing the magazine’s spine. Supplements with zigzag folds cannot
be processed. Glued postcards must be glued to the left edge with a strip
adhesive.
*No postage is charged for printed supplements and objects of up to 2 mm. Enclosed
objects of between 3 and 30 mm are subject to increased postage (price on request).AD Specials in the interior part
Glued inserts
Glued inserts are glued onto a basic advertise- Additional information
ment in an easily detachable manner. Minimum For supplements, inserts and glued inserts, an assigned order must be accom-
acceptable advertisement 1/1 page. panied by a sample. Orders are only binding for the publisher after the receipt
of a sample and its subsequent approval.
Appropriate glued inserts include the following: Postage fees and technical costs are not subject to provisions or discounts.
Postcards or other rectangular, unfolded
printed matter and empty envelopes (with Delivery address
closed flap) Vogel Druck und Medienservice GmbH & Co. KG
Envelopes with content (with closed flap) For the attention of Mr Michael Schimandl
Booklets or CD-ROM Leibnizstraße 5
Additional formats on request D-97204 Höchberg
Keyword: Der Handel Issue No. ...
Glued insert prices are calculated on the basis of the supplement’s page Sample: Deutscher Fachverlag GmbH, Der Handel,
count and nature, as well as its processability per 1,000 copies (TEx) started: Frank Goller, Mainzer Landstr. 251, D-60326 Frankfurt
Postcards, 2-page €132*
*No postage is charged for printed supplements and objects of up to 2 mm. Enclosed
Postcards, 4-page €142*
objects of between 3 and 30 mm are subject to increased postage (price on request).
Special formats, manual gluing €230*
Glued insert formats
Minimum format W 60 mm × H (parallel to closed back) 80 mm
The displayed Ad Specials represent a selection of possible forms of
Maximum format W 145 mm x H 200 mm
advertising. In addition, we can also help you to develop new ideas for
Special formats on request
your tailored communication.
Paper weight:
Simply give us a call: Gabor Griego +49 (0)69 7595-1834
The paper weight for unfolded printed matter may not exceed 170 g/m2.
The maximum weight for envelopes with content is 20 g.
Der Handel – AD Specials in the interior part 14 | 15Print documents
and technical details
Printing and Cover: Sheet-fed offset Colours: According to Euro scale
binding techniques: Content: Commercial web press with Colour sequence: Black, Cyan, Magenta, Yellow
heat-set, saddle stitched
Proof: Colour-accurate digital/reference proof
Paper quality: Cover: Illustration printing, wood-free, (paper simulation of Der Handel copy
white, glossy paper) with appropriate measuring
Content: LWC, matt-coated elements.
Dot gains: 40% area: 16% (tolerance +/- 4%) Data archiving: Data are archived. For that reason, it is
80% area: 11% (tolerance +/- 3%) Minor usually possible to run repeats without
tonal value deviations are the result of changes. However, we do not assume
the web press printing process tolerance any guarantee for data.
range.
Guarantee: In the event that incomplete or devia-
Data transmission: via FTP, e-mail or CD-ROM ting data are delivered (texts, colours,
images), we do not guarantee the print
Data formats: Digital data are required in PDF/X-3 result. There is a charge for faulty expo-
format, PSO profile and LWC improved. sures due to incomplete or faulty files,
Open-format data are to be avoided. incorrect settings or incomplete infor-
All fonts used are to be embedded, mation. The same applies to additional
half-tone images require 250 dpi setting and lithography work as well as
resolution. creation of further proofs.Positioning and distribution
Measurable advantages! Benefit from maximum
synergies between trade and the SME segment.
Copies
IVW II 2018
80,867 Printed copies
79,701 Circulation
56,654 Sales
with
32,055 Subscriptions
24,599 Other sales
23,047 Free copies
SME Combination According to the “Leseranalyse Entscheidungs-
träger in Wirtschaft und Verwaltung” (LAE 2018),
Der Handel reaches 145,000 decision-makers on
a monthly basis.
LAE planning tip: SME Combination
When booking both Der Handel and handwerk
magazin (same campaign, same time), an
Source: LAE 2018:
*SME segment: Self-employed persons and executive staff in companies with turnovers ranging from additional 3% discount shall apply from the
€500,000 to €50 million LAE SME Combination.
Der Handel – Print documents and technical details | Positioning and distribution 16 | 17Reader profile Age Number in thousands In % Index (LAE overall: 100) up to 29 years 7 4.9 188 30 – 39 years 29 20.2 123 40 – 49 years 48 32.9 103 50 – 59 years 47 32.4 93 60 years and older 14 9.7 68 Pers. gross annual income unter €80.000 48 32.7 90 from €80.000 and more 98 67.3 106 Professional status Self-employed 44 30.6 158 Executive staff 94 64.9 116 Company size/Employees up to 99 employees 87 59.5 110 100 to 999 employees 32 22.2 106 1000 employees and more 24 16.8 99 Turnover up to €2 million 38 26.2 76 from €2 million to €10 million 37 25.4 154 from €10 million to €50 million 25 17.2 119 from €50 million and more 41 28.5 116 Source: LAE 2018
Editorial online concept
etailment – digital competence for
e-commerce and Trade
etailment.de, the Digital Commerce magazine by Der Handel, is the right
address for all those who are and want to become e-commerce entrepre-
neurs. etailment.de reliably supports and specifically strengthens SMEs in
their operational and strategic actions with industry-related facts, tips, trends
and backgrounds.
The Digital Commerce Magazine provides e-commerce businesses, decision-
makers in digital processes from the trade and industry sectors, service
providers and newcomers with daily, specifically tailored contributions on
anything related to Digital Commerce.
Each day, a “Morning Briefing” newsletter is aimed at providing the sector with
relevant news. In the afternoon, “Insights” provide background information
and e-commerce know-how. On business days, etailment also introduces a
start-up with potential.
etailment in figures
Page impressions per month: 395,191*
Visits per month: 243,072*
Readers: 94,000 decision-makers***
Newsletter subscribers: 14,200**
Cross-media reach of etailment and Der Handel:
199,000 decision-makers***
etailment is read regularly in 90% of the Top 100 online retailers**
* Source: IVW, June 2018
** Source: Publisher information, June 2018
*** LAE 2018
Der Handel – Reader profile | Editorial online concept 18 | 19Prices and format overview Online magazine Newsletter
VIP banner
at €4,200 per week
A banner will make you visible (Format: 980 x 250 pixels)
on all etailment channels!
Premium banner
Online magazine etailment at €3,900 per week
The “Morning Briefing” newsletter with current e-commerce news (Video ad plus €550
Format: 645 x 400 pixels)
The “Insights” newsletter with background information
On business days, “Start-ups” newsletter presents a start-up with
potential
Gold banner
+ Mobile on all platforms at €3,300 per week
(Format: 645 x 400 pixels)
You choose your required placement and provide us with a banner; we will
handle the rest.
Silver banner
at €3,000 per week
Text advertisement: (Format: 645 x 400 pixels)
Appears in the “Morning
Briefing” newsletter and
online magazine, text in Word
Bronze banner
(max. 400 characters incl.
at €2,700 per week
spaces), plus target link.
(Format: 645 x 400 pixels)
Data delivery:
One week before the start
date by email to
triantafillidou@derhandel.de
at €4,200 per week.Special forms of advertisement
Whitepaper Advertorial
In addition to daily news and analyses, etailment closely scrutinises a relevant Your advantages:
core e-commerce topic on a monthly basis. At the end of the month, the Teaser on the home page, fixed
current developments and best cases of the respective focal topic are placement, embedded within
summarised in the whitepaper and made available for download free of the editorial environment
charge on etailment.de. Some of the topics for 2019: Logistics, Payment,
Software, Mobile, Marketing and Technology. We react to current topics in Minimum term: 4 weeks at
the sector and are open for additional topics. etailment.de
Exclusive sponsoring of the whitepaper includes the following services: Data:
A 4-week banner presence in the newsletter and in the online magazine 1. Teaser image for homepage,
etailment.de 800 pixel w x 450 pixel h,
An exclusive placement of your logo in the whitepaper headline, teaser text & logo
Image advertisement in the whitepaper 2. Special page/subpage: Edi-
Lead generation; the following information is required: torial content between 2,500
Name and surname* company* position and email address and 8,000 characters, two
(*mandatory fields) additional images possible
here, format 800 pixel w x 450
Price: € 21,480 including editorial department, design and lead generation pixel h, placement of a product
Price: € 17,980 including lead generation, without editorial department video possible, links
and design 09
Gar nicht erst
einlagern
Data delivery:
One week before the start date
Die hohe Retourenquote ist für viele Händler nicht nur ärgerlich, sondern sogar sub-
stanzbedrohend. Ware, die noch als Retoure unterwegs ist, kann nicht verkauft werden.
Doch es gibt Lösungen, um Rücksendungen schnell wieder dem Warenkreislauf zuzuführen.
INTRALOGISTIK
Schlauere Software, mehr Automatisierung.
Für die wachsenden Ansprüche der Kunden braucht
Z
u klein, zu groß, falsch bestellt, zu spät geliefert -
Schätzungen zufolge sind hierzulande jedes Jahr
mehr als 300 Millionen Pakete mit Ware im Umlauf,
die aus den verschiedensten Gründen retour geht. Bei mehr
als der Hälfte der Onlinehändler liegt die Rücksendequote bei
via email to triantafillidou@
mindestens zehn Prozent, bei einigen sogar bei bis zu 60 Pro-
derhandel.de
die Intralogistik neue Lösungen. Etailment zeigt, zent, hat das EHI ermittelt. Schätzungen zufolge liegt sie über
alle Branchen im E-Commerce nahe der 50-Prozent-Marke.
wie sich bestehende Anbieter und neue Player Für die Kunden sind Retouren eine Selbstverständlichkeit.
darauf einstellen. Für die Händler bedeutet die viele Ware auf der Straße in dop-
pelter Hinsicht bares Geld: Nicht nur fehlen die Einnahmen
aus dem nicht zustande gekommenen Verkauf – sie können
die Artikel in dieser Zeit auch nicht an einen anderen Kunden
verkaufen.
Ohne Automatisierung geht es nicht
Wie schnell der Kunde die Waren wieder zur Post bringt, kann
der Händler kaum beeinflussen – wohl aber den Warendurch- ressourcenaufwendiges Unterfangen, die manuelle Hand-
lauf und die schnelle Wiederaufbereitung der Retoure im habung umständlich und kostenintensiv. Automatisierte
Price: €10,800 per month
eigenen Lager. Lösungen mit sogenannter „Pufferung“ setzen hier an, um
schnellen Zugriff auf retournierte Produkte zu ermöglichen
Zurückgeschickte Ware zurück ins Lager zu sortieren, ist ein und gleichzeitig die internen Prozesskosten zu senken.
Der „Puffer“ ist ein Kurzzeitlager. Den ver-
einnahmten Retouren werden keine festen
Lagerplätze zugeordnet, sondern sie werden
lediglich „geparkt“, bis sie für die erneute
Kommissionierung abgerufen werden. Da es
sich bei vielen Rücksendungen um Saison-
oder Trendware handelt, ist eine neuerliche
Bestellung innerhalb kurzer Zeit wahrschein-
lich.
Dynamischer Kommissionierkreislauf
Im Modehandel sind die Rücksendequoten
von jeher besonders hoch. Speziell für diese
Branche haben Intralogistikanbieter wie
Dematic Taschen-Sortiersysteme entwickelt
- automatisierte Hängesysteme auf Rollenad-
aptern zur Sortierung und Pufferung von
Hänge- und Liegewaren gleichermaßen.
Bei neuen Aufträgen wird zuerst auf die Ware zugegriffen, die in
Hängetaschen im Retourenspeicher rotiert. Das funktioniert so: Sowohl Retouren als
auch erstmals bestellte Ware aus dem Lager
Sponsored by
whitepaper
Sponsored by
etailment – Prices and format overview | Special forms of advertisement 20 | 21Special forms of advertisement
Industry Insider OR – the etailment podcast
The etailment stand-alone newsletter including The online & retail podcast focusing on digitalisation. OR
your banner presence. stands for online retail, omnichannel retail and simply „or“ –
that is, the constant quest for alternatives or new solutions.
Utilise the mailing to exclusively aim your specific
e-commerce topic to etailment newsletter sub- Each season of the podcast features different experts, each episode focusing
scribers via email!* on a specific topic beyond retail, exploring how business, job and day-to-day
life change in the age of digitalisation. Useful tips for management, career and
Data delivery: 1 week before delivery day-to-day life are revealed in discussions with managers and experts.
Recipients: 14,200 newsletter subscribers
Format: Custom layout possible, up to two Cycle: -7 discussion-based episodes plus one “best of/lessons
6
banners, 645 x 400 pixels each plus text (up to learned” episode
approx. 2,500 characters plus spaces) Frequency: One new episode every other week
Duration: Each episode is approx. 45-60 minutes long
Price: €4,200 per delivery Circulation: etailment; iTunes/Apple Podcasts; Soundcloud; Deezer
Sponsoring: The commercial break has a maximum length of 45 seconds
to 1 minute, corresponding to a text length of approximately
800 characters, including spaces. The customer provides the
text. The commercial break is ALWAYS spoken by us. Whenever
possible, with a personal touch. The sponsor has no influence
on topics or guests.
More at: http://etailment.de/service/podcast
Price: €6,900 per season
* readily recognisable as advertisement.etailment.de | Technical details
Data delivery: Discounts:
7 business days before placement via email to goller@derhandel.de Discount range:
€ 8,000 3%
File formats: € 12,000 5%
JPG, PNG, GIF, we recommend sending a backup GIF file so it can be viewed in € 16,000 10%
all browsers. A video can be integrated if it is embeddable on YouTube. €20,000 15%
File size: All prices are exclusive of VAT.
max. file size 150KB, mobile banner max. 30 KB
File requirements:
To ensure mobile visibility of your banner we require scalable banners.
Therefore, please state a maximum width (max width = 980 px) in the banner
We w
instead of a fixed width (width = 980 px). ill also
to adv be ha
ise yo ppy
For animated banners on the website, please send it to us separately in one of if you u pers
are in onally
the following file formats: GIF, JavaScript, HTML. ReDirects can only be issued attrac terest
tive cro ed in o
on the website. Static banners (image file, JPG, PNG, GIF) are required for ss-me ur
dia off
mobile and the newsletter. ReDirects and HTML5 cannot be used for mobile Your c ers.
ontac
presentation. Please send us an image file for mobile presentation. Gabo t:
+49 ( r Grie
0)69 go
7595
Target link: 1834
Specify a target URL (link) for each banner. The link must begin with https,
otherwise a security warning appears when being forwarded to your website.
Banner formats:
980 x 250 pixels for VIP banner
645 x 400 pixels for premium, gold, silver and bronze
Etailment – Technical details 22 | 23Contact partners
Our sales representatives:
Chief Executive Advertisement sales Nielsen 1 Nielsen 3 a+b
Peter Esser Eva Triantafillidou Nielsen 5-7 Uwe Stolte
Telephone +49 (0)69 7595-1751 Telephone +49 (0)69 7595-1832 Dirk Struwe Media Consulting
Fax +49 (0)69 7595-1760 Fax +49 (0)69 7595-1830 Media Marketing Gartenstraße 13
E-mail esser@derhandel.de E-mail triantafillidou@derhandel.de Poelchaukamp 8 65343 Eltville
22301 Hamburg Telephone +49 (0)6123 701 68 84
Telephone +49 (0)40 28 05 80-60 Fax +49 (0)6123 739 10
Publishing Director Advertisement service Fax +49 (0)40 28 05 80-8 E-mail stolte@derhandel.de
Gabor Griego Frank Goller E-mail struwe@derhandel.de
Telephone +49 (0)69 7595-1834 Telephone +49 (0)69 7595-2526
Fax +49 (0)69 7595-1830 E-mail goller@derhandel.de
E-mail griego@derhandel.de Nielsen 2
Nielsen 4
Director Subscription Business Heinz Peter Flock
Andreas Hoffmann Publisher Representatives
Telephone +49 (0)69 7595-1761 Am Klausenberg 52a
Fax +49 (0)69 7595-2210 51109 Cologne
E-mail hoffmann@derhandel.de Telephone +49 (0)221 9 69 22-91
Fax +49 (0)221 9 69 22-93
E-mail flock@derhandel.deYou can also read
