THE GUIDE FOR DIGITAL MARKETING SOLUTIONS - TM Info-Media Compatible For All Devices - Yellow Pages
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TM Info-Media
THE GUIDE FOR DIGITAL
MARKETING SOLUTIONS
Compatible For All Devices
TM Info-Media
Introduction
A NATION’S
PLATFORM
The Yellow Pages group has forged A ‘TOP OF THE
a strong and lasting relationship with MIND’ BRAND
the people of Malaysia. We see this
relationship as the cornerstone of our rise One of Yellow Pages’
to become Malaysia’s number 1 business fundamental strengths, and
directory. a key reason for businesses
to advertise within its pages,
Our sales driven culture sees us is its brand strength. Yellow
constantly searching for new ways for Pages is an international brand
our clients to access new and existing name with a 120-year history.
business. Our 170 strong
workforce, spread across Directories are distributed
regional offices, dedicate each year across the nation, many
themselves time after of which are delivered to strategic
time to achieving the locations, and hundred thousands
best possible results for of people visit Yellow Pages Digital
our clients. websites every month. With our
governmental support and eye-
catching promotions, we succeed in
keeping the group as a ‘Top of The
Mind’ brand.
TM Info-Media
Milestones
Our Malaysia Tourist Pages was
given a complete makeover and
reborn as Destination Malaysia.
HyppTV Airtime sale
was introduced for
Yellow Pages for We launched Destination businesses to be
Home, our lifestyle Malaysia website: featured on HyppTV.
guide, was introduced www.destinationmalaysia.my.
We were originally In the same year, we also to serve the B2C
incorporated as added niche publications and market segment. The new Internet Yellow
Telekom Publications launched Halal Pages, Corporate Pages (www.yellowpages.my)
Sdn Bhd. Agricultural Directory and
Malaysia Energy Guide. 2012 was ready with enhanced
features and user-friendly
Our first niche publication, layout. TMIM moves further into the
Malaysia Tourist Pages, was Yellow Pages TV and digital marketing segment with
launched and revenue continued e-Yellow Pages directories Instaweb and Facebook Ads.
to increase by 20%.
2000 were launched.
1989
2014
1990 2011 2013 2016
1994 2008 2017
1996 2007
We published our first 2015
set of directories, namely 2000 2012
Yellow Pages and White Pages.
2014
Full colour advertisements We renamed ourselves Yellow Pages
were incorporated into the TM Info-Media Sdn Bhd. Malaysia Yellow Pages underwent major Malaysia mobile
existing layout of Yellow rebranding exercises with an enhanced yellow app was launched.
Pages directories. tone and a revamped ‘walking finger’ logo. The
year also marked our partnership with Google and
The year marked the debut of
HyppTV to provide a wider advertising platform
We took another step further WiFi Smart Selangor service
for our clients.
in the business by introducing as well as two mobile apps,
Internet Yellow Pages to support Destination Melaka and
the printed version. Destination Malaysia was further Destination Terengganu.
supported with mobile apps for
iOS, Android and Windows users.
TM Info-Media
Overview
TM Info-Media Sdn Bhd (TMIM) is a wholly
owned subsidiary of Telekom Malaysia.
One of our core products is leading
business directory Yellow Pages. We have
also published local travel and leisure Our mission is to provide integrated
magazine Destination Malaysia and advertisement solutions for customers
lifestyle and interior decoration magazine to effectively reach out to their target
Yellow Pages for Home. audience. Moreover, our commitment VISION
is to set the industry’s gold standard
Our vision is to be Malaysia’s premier To be the symbol for
to be a trusted, responsive and reliable
local business directory. We achieve this
provider of products and services. local discovery
by consistently offering our customers
improved listing services and multi- The advent of technology has
platform advertising solutions to reach tremendously changed the global
out to the widest possible audience. business landscape, altering businesses
VALUES
affairs, consumer behaviour and the Trusted. Responsive.
latter’s demand for information. We
Reliable.
constantly strive to keep pace with
these changes to serve our customers
better. Today, we provide multiple
platforms for our customers to market
their products and services.
TM Info-Media
Our Product
& Services
TM Info-Media Sdn. Bhd. brings you the
Malaysia Yellow Pages, the ultimate one-
stop platform to fulfil your advertising
and publishing needs! With a brand name
that lingers in the mind of consumers for
over a century, the Malaysia Yellow Pages As we grow bigger and stronger,
prides itself as the pioneer in the directory we add a little touch of creativity
business locally that brings community and innovation. Hence, the
and business together. advertising platform has broaden
from print to digital, from an
interactive website to mobile
app and now we are strongly
supported by Google Adwords,
unifiTV and more. Such a strong
combination will push your brand
forward and straight to your target
market.
Explore inside for advertising
solutions that would best
complement your business needs.
BE LISTED AND BE FOUND
TM Info-Media
What is
Yellow Pages?
A leading digital business directory
in Malaysia with almost 500,000
business listings under more than
3,000 classifications for ease of
search.
The new website incorporates
features including chat function,
page views, business page and
deals.
The monthly active users (MAU) are
growing & stabilizing, with an average
of more than 100,000 MAU.
TM Info-Media
Yellow Pages
Website
Website URL: www.yellowpages.my
Features business information in
business card concept. Business Cards
bridge customers & business together.
Provides interactive features to users
such as chat, enquiry, deals, reviews etc.
TM Info-Media
Yellow Pages
Mobile App
Search what’s Get map
cool nearby directions
Save your Rate local
favourites business
Let everyone save your business
Call your local
card easily using the Yellow Pages
business
Malaysia app.
TM Info-Media
Why Advertise in
Yellow Pages?
●● Stand Out in the Google
Search
Most of Yellow Pages’ traffic comes
●● Generate Leads
from Google. If you’re listed, chances
Your business will be more visible
for users to click on your site from
across the extensive Yellow Pages
a Google search becomes higher.
Search Network; YP Website (desktop
& mobile) & app.
●● Build Your Brand
This is a great way to help create
●● All The Information Your
awareness.
Customers Need
Provide important details such as
company overview, products and ●● Drive Traffic To Your
services, opening hours, payment Website
methods etc. By including links to your website and
other online resources.
●● Engage As A Customer
& A Business Owner ●● Be Found On A Range
Engage via chat, reviews and generate Of New Devices
enquiry & sales leads from your Including smart phones and touch
customers. screen tablets.
●● More Ways To Promote ●● Measurable Performance
Your Business Measure your ad effectiveness from
With videos, coupons and images. the statistic report.TM Info-Media
Yellow Pages
Target Market
Consumer Industrial SME Businesses
Products Products
& Services & Services
Government SOHO & Retailers Professional
& Agencies BodiesTM Info-Media
Yellow Pages 3.9 Mil
Page view
Demographic (Web)
YELLOW PAGES 0.95 Mil
Sessions
2017 TRAFFIC (Web & App)
350,000
651,866 (Approx.) Listings
Total Users Listed
Web & App
Added in approximately 100,000
Highest monthly users achieved: new data: close to 0.45 Million
147,023 users for March 2018 listings in current database
WEB USER
DEMOGRAPHIC 48% 52%
46% Male Female
More Than Kuala
60%
Source:
Lumpur
Google Analytics
are based
in central
17% 40%
Selangor Mejority 25-34
Years of AgeTM Info-Media
Yellow Pages
Packages & Prices
STARTER PLUS PREMIUM
RM
29
per month
RM
49
per month
RM
89
per month
Business Page
Business Page Business Page
+ Tagline
Analytics Analytics Analytics
Dashboard Dashboard Dashboard
10 Keywords 20 Keywords 35 Keywords
5 Images 10 Images 20 Images + Video
NOTES : Deals Deals Deals + Attachment
‣‣ Starting 1st June 2018, our prices
have been lowered down in
accordance to the 0% GST rates
from the govemment
FREE Mobile App Presence for all packages
FREE Business Page Set UpTM Info-Media
Yellow Pages
Terms & Conditions
‣‣ Minimum 1 year contract ‣‣ Non-transferable
‣‣ Auto-renewal for recurring ‣‣ No deposit required (except
payments for Direct Debit – 1 month
‣‣ No refund for cancellation deposit required)
within 1 year period
Business Page Set Up/ Payment Mode
Artwork Guidelines
MONTHLY:
●● Graphics Change Request
(After listing is made live)
●● Telebilling (for Streamyx/
Broadband customers)
– 2 x CR for max 3 images
(gallery/deals) + 1 logo per ●● Direct Debit
CR
●● Unifi billing (for unifi Biz
●● Artwork design exclude accounts only)
photoshoot
YEARLY (FULL PAYMENT):
●● Logo must be submitted in
digital format ●● Online Banking: credit /
debit card - for all packages
●● Cheque: for all packagesTM Info-Media
Yellow Pages 4. I’ve business listing in Yellow Pages.
How can I edit my business info?
FAQ
You may login to your Yellow Pages account
and manage your listing on your own via
www.yellowpages.my/sponsors. Sign in using
your account email address & password and
you’ll be able to access your dashboard.
1. What is Yellow Pages?
5. How long will my business be listed in
Yellow Pages Digital (www.yellowpages.my) is the Yellow Pages?
leading digital business directory in Malaysia with
The subscription is auto-renewal. For upfront
over 500,000 business listings under more than 3,000
payment, minimum contract period is for 12
classifications for ease of search, ensuring user
months. Upon expiry of any package, the listing
experience when you use the Yellow Pages.
will still be in Yellow Pages, but degraded as a
normal listing.
2. How can I access to Yellow Pages?
You can access via browser on desktop and mobile 6. Can I change my Yellow Pages
devices. You can also download Yellow Pages username?
Malaysia app via Google Play Store and Apple App
The users are not allowed to change their
Store.
username. You may change your password via
www.yellowpages.my
3. What are the key features that attract people
to use Yellow Pages?
7. Can I upgrade my packages?
The fresh new look of the mobile app & web, the easy
Yes, there are other packages available for
interface, the trust towards local data providers, the
purchase, depending on your business needs.
deals offered by the local businesses, the interesting
articles being posted as well as the function to keep
and share the local businesses’ business cards online 8. How do I get assistance for any
and updated via mobile & web. Not only that, we keep enquiries?
enhancing the features to provide value for both users You may contact enquiry@yellowpages.my
an advertisers. or 1300-88-9355.TM Info-Media
Contact
Sheet
PRODUCT SALES
HIDHIR BIN IBRAHIM KENNY PHANG
Manager Product Head Digital Sales
& Innovation TM Info-Media
TM Info-Media
Office : 03-2241 4462
Office : 03-2240 9557 Mobile : 019-511 4893
Mobile : 012-214 7986 kenny.phang@tm.com.my
hidhir.ibrahim@tm.com.my
MOHD FADZLEE
BIN ABDULLAH
Group Head
Government Sales
TM Info-Media
Office : 03-2241 3800
Mobile : 013-954 5500
fadzlee@tm.com.myCREATE YOUR OWN WEBSITE IN SECOND
TM Info-Media
What is
Instaweb?
A website builder that helps
convert a Facebook Page into
a website under 1 minute.TM Info-Media
●● Social Media Ready
Why Use Your website will be integrated with
Facebook. To update your website
contents, just update them from your
Instaweb Facebook page.
●● E-Commerce Ready
You can sell products from your website
almost immediately. With built-in shopping
carts and payment engines, you are able to
accept payments from your customers via
bank transfer and credit cards.
●● Simple to Use ●● FREE 1 Month Trial
If you can use Facebook, you can use Try out Instaweb for a month risk-free!
Instaweb. With a few clicks, your website Take your time to explore all the wonderful
will be created in less than a minute. features and see how Instaweb can benefit
your business.
●● Low Cost
Affordable monthly subscription price. ●● SEO Ready
No more paying thousands of ringgit for Your website will be search engine friendly
website design and maintenance. to get the traffic from the major search
engines.
●● FREE Training
If you need to improve your website or ●● Built-In Customer Service
digital skills, just attend our free Instaweb Your customers can communicate with you
classes where you can learn more on how via a live chat service. Build long lasting
to make your website better, and other customer relationships with this friendly
online marketing skills. feature.TM Info-Media
Instaweb
Target Market
Restaurants / Cafes Beauty Salons / Spa
Clothing Outlets / IT Gadgets /
Retail Shops Accessories
Education Services Travel Agencies
Consultation
ServicesTM Info-Media
Instaweb ICT SERVICES
Demographic & EQUIPMENT
MAIN TYPES OF
INTERNET ACTIVITIES
84.3% 79.6% 68.4%
Perticipating in social Getting information about Sending or receiving
network goods and services e-mails
Source From:
The Office Of Chief
Statistician Malaysia
Department Of Statistics,
Malaysia (29 July 2016)
61.0% 61.1% 76.1%
Downloading software Reading or downloading Downloading images,
or applications online newspaper or movies, videos or music;
magazines, electronic playing or downloading
books gamesTM Info-Media
Instaweb
Packages
& Prices BASIC
PACKAGE
PREMIUM
RM
49.90
per month
RM
69.90
per month
Unlimited Pages
Website
Access to Instaweb
Web Builder
Domain & Hosting
Mobile Responsive
E-Payment Gateway
(EPG)
Product CatalogueTM Info-Media
Instaweb Terms
& Conditions
●● Minimum subscription period is twelve ●● If the domain name chosen by
(12) months. the customer is unavailable, then
the customer will be immediately
●● Upon expiration of the one (1) month
prompted and another domain
free trial period, the customer may
name shall be selected.
continue with the subscription of the
service. ●● TMIM provides the domains such
as “.com”, “.net”, “.biz” and “.org”
●● The subscription will be complete after
only.
following these procedures:
‣‣Subscription form with valid and ●● Any country code top-level domain
legitimate information of the customer that ends with “.my”, an additional
is completed cost will be imposed.
‣‣Subscription payment is made via the ●● Customer may choose to make
authorized portal payment via the following method:
‣‣Payment is received in TMIM’s account ‣‣Cash
‣‣Domain name is approved and ‣‣Online banking
released by TMIM.
‣‣Credit/Debit
●● Customer may choose a domain name ‣‣Direct Debit
to reprsent its website with no additional ‣‣Unifi / broadband billing (for biz
cost. pacakages only)TM Info-Media
Instaweb Terms
& Conditions
●● The customer should agree the ●● Customer may terminate the
following item upon subscription of the subscription by providing written
service: request to TMIM thirty (30) days prior
next billing via:
‣‣Allow access to its Facebook Page
and its content to create a website ‣‣email to wecare@tm.com.my
using the Service. ‣‣live chat on IW portal
‣‣Own valid business operation,
●● TMIM may terminate the agreement
legitimate and in compliance with all
if customer fails to make payment for
applicable Malaysian Laws.
subscription within 30 days from the
‣‣Solely responsible for all information due date in the invoice.
retrieved, stored and transmitted by
the customer through the use of the ●● TMIM shall not be liable to the
service. Customer for any claim for damages,
losses or costs of any nature
‣‣Customer to ensure that the
whatsoever arising out of termination
contents, images, materials and
of the service.
information created from the
Facebook page which are used for ●● The Customer is not allowed to
the purpose of the Service herein downgrade the package that the
do not infringe intellectual property Customer has subscribed during the
rights of any person or third party. Subscription period.TM Info-Media
Instaweb
FAQ
1. What makes Instaweb different from other website builder?
Instaweb doesn’t just create an instant website. It offers a fast website
complete with shopping facilities and payment gateway to make it
business ready for the user’s transactions. Instaweb services also come
at a very competitive & affordable prices compared to our international
competitors.
2. Do I need a Facebook Page to create my website from
Instaweb? Is it different from a Facebook Profile?
Yes. You need an existing Facebook Page for us to create your website.
A Facebook Page is the page that you create from Facebook to
represent your business, brand or organisation. It is different from your
Facebook Profile which is a personal profile or personal account for
non-commercial use and to represent yourself as an individual.
A Facebook page is created and managed by people with a Facebook
Profile. You can create your Facebook Page from this Facebook link:
https://www.facebook.com/pages/create
3. I’m interested to purchase a website from Instaweb. How
do i start?
Great! Just go to our website http://www.instaweb.my/ and click
CREATE YOUR WEBSITE. It will bring you to choice of packages. Choose
and click your selected package, select your Facebook Page and click
next to choose the design. After you have chosen the design, key in your
desire subdomain name and click next. Boom! Below than a minute, your
website is created.TM Info-Media
Instaweb
FAQ
4. What is a Domain Name?
A Domain Name is the address of your website. It locates your business
or organisation on the internet. An example of a domain name would be
www.instaweb.my.
You need to have a Domain Name for your website, because all websites need
a Domain Name as it will be your brand, to be found on search engines. But
no worries, both our packages offer a Free Domain Name once purchased. So
all you need to do is pick a name that you prefer because we will create the
Domain Name for you as a package with your website.
5. What if I already have a Domain Name that I purchased
elsewhere?
It is better to use the same domain name that you have purchased as it is
already well-known to your customers/users. Just email us at enquiry@
yellowpages.my or call us at 1-300-88-9355 and we will set it up for you.
6. I need more information. How is the best way to contact the
Instaweb support team?
For any enquiries, problems & issues, customer can contact TMIM’s WeCare
team at 1-300-88-9355, emailed us at enquiry@yellowpages.my or ask us
during live chat at the Instaweb portal (www.instaweb.my).
Note that, WeCare will respond during office hours & working days
(8.30 a.m – 5.30 p.m, Mon – Fri).TM Info-Media
Contact
Sheet
PRODUCT SALES
HIDHIR BIN IBRAHIM KENNY PHANG
Manager Product & Innovation Head Digital Sales
TM Info-Media TM Info-Media
Office : 03-2240 9557 Office : 03-2241 4462
Mobile : 012-214 7986 Mobile : 019-511 4893
hidhir.ibrahim@tm.com.my kenny.phang@tm.com.my
MUHAMAD IKHTIARUDDIN MOHD FADZLEE
BIN MD HUSSIN BIN ABDULLAH
Assistant Manager Product Group Head
& Innovation Government Sales
TM Info-Media TM Info-Media
Office : 03-2240 0817 Office : 03-2241 3800
Mobile : 017-313 4876 Mobile : 013-954 5500
ikhtiaruddin.hussin@yellowpages.my fadzlee@tm.com.myPROMOTE YOUR BUSINESS ON SOCIAL MEDIA
TM Info-Media
What is Facebook
Advertising Solution
Facebook Ads appear in News Feed on desktop,
News Feed on mobile, and in the right column of
Facebook on desktop.
Platform Type Of Campaign
‣‣ Manual campaigns/ ‣‣ Reach & Frequency
customized Reach the target
‣‣ Facebook Planner (iOS device) audience, at a certain
number of times
‣‣ Website version (non-iOS)
during the campaign
Objective Duration
‣‣ Promote new product/service ‣‣ 2 – 4 weeks/
campaign
‣‣ Promote business locally
‣‣ Promote deals/offersTM Info-Media
Why Facebook
Advertising Solution
Popularity Mobile Audience
The #1 social media platform Reach audience via their
used globally in Malaysia mobiles easily
Cost- Effective Flexible
Ability to reach target audience Ads are more flexible with
at a fairly affordable price additional character length
& image-based ads
Shout Outs Targeted Advertising
The best platform to promote The opportunity to be more
campaigns & business precise in targeting audienceTM Info-Media
Facebook
Advertisment
Format
Still Image
Drive people to destination websites or
apps through high-quality visuals.
Slideshow
Use motion, sound and text to tell your
story beautifully on any connection speed.
Can use multiple still image or existing
video.
Carousel Image
Showcase up to ten images or videos
within a single ad, each with its own link.
You can highlight different products,
showcase specific details about one
Video product, service or promotion, or tell a
Show off product features, and draw story about your brand that develops
people in with sound and motion. across each carousel card.TM Info-Media
Facebook
Advertisment
Target Market
New Sales funnel
Existing Advertisers
Interested to have
short-term ads on FB
Have upcoming
promosTM Info-Media
Facebook
TOP ACTIVE SOCIAL
Demographic PLATFORMS IN MALAYSIA
Most popular social media platform used
by Internet users in Malaysia in %
DIGITAL IN MALAYSIA
A snapshot of the country’s key digital
statistical indicators FACEBOOK
97.3%
INSTAGRAM
Active Internet 56.1%
Users
24.5 mil
GOOGLE +
28.3%
Source:
iamk Learning
Active Social TWITTER
Media Users
Centre, Internet
26.6%
Usage Statistics in
Malaysia for 2017 23.59 mil
Total Population
LINKEDin
32.0 mil
9.1%TM Info-Media
Facebook
Packages & Prices
AWARENESS ENGAGEMENT LEADS GEN
Starting From Starting From Starting From
RM
500 RM
1,000 RM
1,500
NOTES : Brand Visibility
OBJECTIVE & Awareness
Consideration Collect Leads
‣‣ Flexi-pricing with minimum ad
spend.
Reach & Frequency Engagement, Sign Ups, Booking,
‣‣ Price inclusive of campaign AD TYPE Awareness Web Traffic Contact
management fee
‣‣ Affordable price-point (starting Carousel, Still Image, Still Image, Video Carousel, Still Image,
from RM500 for Awareness
AD FORMAT Video & Slide Show & Slide Show Video & Slide Show
campaign)
‣‣ 30% from engagement budget CHANNEL
will be used for awareness
campaign (if customer does not
have any campaign before and DURATION 1 Month 1 Month 25 Days
first time to create Facebook
Page)TM Info-Media
Facebook Terms
& Conditions
●● The Customer is not allowed to cancel or terminate
this Advertising Agreement once it has made full
payment to TMIM
●● Ads Duration:
Advertisement is published until the number of
reach / impressions is achieved based on the ad
types
●● Artwork:
Customer is required to provide the visuals/
material. TMIM will not be responsible of any
incorrect information and has the right to change
or reject images that does not adhere to the
guidelines.
●● Approve the appointment of TMIM as the
administrator of the Customer’s Facebook Page in
order to publish the advertisement
●● Payment Mode: Full payment (upfront)
●● Account non-transferableTM Info-Media
Facebook
FAQ
1. Who can apply for the service?
Any SME businesses interested to have online presence on Facebook
may apply for the service.
2. How much should an SME spend for this service?
This service is offered with no budget limitation nor does it come with
a fixed price. An SME is able to set their own budget for the campaigns
they want to run on Facebook. TMIM will match the number of people
who will be able to see their campaign on Facebook & how many times
they see it during the campaign.
3. What are the benefits of running a Facebook
advertisement?
‣‣ Facebook is the #1 social media site in Malaysia & most commonly
used by Malaysians
‣‣ Facebook is mobile-responsive, it is accessible & compatible on most
mobile devices. This means there is higher possibility of potential
customers seeing your advertisement on Facebook even on the go.
‣‣ With Facebook advertising, SMEs are able to target specific audience,
either based on audience demographic (age, gender, interest) or
geographically (location, area, radius, states).
‣‣ Facebook Advertising is cost-effective. SMEs do not need to spend so
much on hiring agencies or on TV/newspaper airtime just to get the
eyeballs. The package is customized to an SME’s budget
‣‣ Campaigns are managed by TMIM. We make sure SMEs do not need
to spend too much time preparing the campaigns & focus on business
oprationsinsteadTM Info-Media
4. How can an SME apply for the service? Facebook
FAQ
An SME can apply by calling TMIM’s general
number 1-300-9355 or email us at enquiry@
yellowpages.my
5. How is an SME billed & make payment?
SMEs that apply for the service will need to
pay the fees upfront during registration via a
chequemade to TMIM. Invoice will then be sent
to them via email when Facebook campaign has
started
9. Will an SME be able to review the
6. How long does it take for TMIM to proposed Facebook Advertisement
activate a Facebook campaign? design?
It will take 10-13 working days to deliver the Yes, an SME will be given access to the backend
service, upon receiving complete details & system via email. With this access, SMEs are
payment from SME. able to review & approve the design before it is
being published on Facebook. SME is given 3
days to approve a design. If we do not receive
7. How long does a campaign last?
any feedback or approval after the given time,
A campaign duration would depend on the
we will take it as the design has been approved
budget allocated. Each budget allocated will be
& will be published automatically.
spent on getting the best reach for a campaign.
10. Can a design be amended?
8. What does an SME need to submit
SMEs are given 1 chance to amend a proposed
along with the registration form?
design. This is to ensure the campaigns are
‣‣ Hi-res image relevant to the campaign
run accordingly to timeline. Our Creative team
‣‣ Messaging / content to have in the campaign will rework on the design. The amended design
‣‣ Company / brand logo will be automatically approved & published on
‣‣ Access to Facebook Page (if any) as admin Facebook.TM Info-Media
Contact
Sheet
PRODUCT SALES
VIJAYALETCHUMY KENNY PHANG
AP BALASUNDARAM Head Digital Sales
Manager Product TM Info-Media
& Innovation
TM Info-Media Office : 03-2241 4462
Mobile : 019-511 4893
Office : 03-2241 4469
kenny.phang@tm.com.my
Mobile : 016-455 3092
vijayaletchumy@tm.com.my
MOHD FADZLEE
BIN ABDULLAH
Group Head
Government Sales
TM Info-Media
Office : 03-2241 3800
Mobile : 013-954 5500
fadzlee@tm.com.mySEARCH ENGINE MARKETING
TM Info-Media
What Is
Google AdWords? Be seen on the world’s most
popular search engine.
For many, Google is one of the first places they go
to when searching for a product or service. Make
sure your brand is there when potential customers
are on the hunt.
Pay-per-click model: The ad impressions
Pay Google only when are free
users click on your ads.
Ads are displayed on Search
Network and Display Network,
including youtube, Gmail.com and
millions of other Google partner
website.TM Info-Media
Why Google
AdWords?
Reach Relevance
●● Device Reachability ●● Targeted Audience
Gives you the opportunity to Reach your audience at the
reach potential customers right time, with the right
as they use multiple devices message. Target your ad to
- Desktop, Laptops, Tablets, the specific location, time
and Smartphones and mobile devices.
●● Wide Reach
Access to 80% internet users Return
worldwide Place your ads
●● Performance Tracking
across boundaries.
View a report of how your ad
is doing –see how many new
●● Famous Sites customers connect to your
2+ million popular and niche business from your ad, where
sites make up the Google they’re coming from, and
Display Network. more.TM Info-Media
Why Google
Display Network?
Google AdWords Display Google AdWords
YouTube
●● Choose your audience:
Show your banner ad on online ●● Be where people are watching:
newspapers, blogs and niche sites People spend 4 billion hours on YouTube
relevant to what you’re selling and who per month. You can show your business to
will be interested. the right segment of viewers.
●● Brand your business: ●● Engage your customers:
Make your business stand out to Videos are an engaging way to connect
customers by adding relevant images with your audience. Plus, you only pay
and customized layouts to your ad. when someone watches your video.
●● Reach interested customers:
Show your video ad to top prospects. For
example, a plumber can show an ad right
when a potential customer is watching a
video on “how to repair a faucet.”TM Info-Media
Google AdWords DISPLAY IMAGE
Demographic With over 2 million sites, the Google Display Net-
work has just the right place for your image ad!
2+ Million
SEARCH Popular & niche sites make up the
Google Display Network
Your competitors and potential customers are Source: Google’s “Watch this Space” on the
already on Google everyday. Be there too! Display Network
100 Billion
Worldwide are reached through
1+ Million
the Google Display Network
Advertisers are on Google Source: comScore Key Measures
100 Billion
Searches per month on Google
Get started today!
Source: Google internal metric
YOUTUBE
People are moving from television to watching vide-
os online, like YouTube. With 800M people watching
MOBILE per month, you can’t miss this opportunity to attract
Mobile is the way of the future. Advertise there first new customers!
before your competitors!
800 Million
People watch YouTube per month
5x Growth Source: Google internal metric, 7/2012
In mobile search over the past 2
years 72 Hours
Source: Google internal metric, Q1 2012 Of video are uploaded on
YouTube every minute
20 Billion Source: Google internal metric
Apps have been downloaded on
Google Play
Source: Google internal metricTM Info-Media
Google AdWords
Packages STARTER PLUS PRO
& Prices 3 Month
6 Month
RM 1,300
RM 2,560
RM 2,600
RM 5,120
RM 5,200
RM 10,240
12 Month RM 5,000 RM 10,000 RM 20,000
WHAT’S INCLUDED?
REACH
Customer
Search
PAYMENT METHOD
Mobile
‣‣ Full payment (cheque)
‣‣ Direct debit (1 month upfront Display
payment)
ADS
‣‣ Note: Ads will be activated upon Video
payment clearance
# Of Campaigns 1 3 5
NOTES :
‣‣ Price includes Google Media # of Keywords 30 50 80
Spend and professional
campaign management Optimization
SERVICE
& Account Mgnt.
Reporting Monthly Monthly MonthlyTM Info-Media
Google 3. How do we make sure that our ad
campaign is successful?
AdWords
We are a well experienced agency with good
support from Google expert to manage
your campaign. We also adhere to the best
FAQ performance practice set by Google to maximise
your return.
4. How relevant is the search?
Search Network is a platform for clients. Its
objectives are to bring customers to the website,
1. Are we an authorised Google and drive conversion and sales. These objectives
AdWords Partner? are achieved by having appropriate bidding and
We are a certified Google AdWords types of keywords that match with the client’s
Partner listed on the Google Partners account. As a result, this will help you gain a
website. We have received the Partner better position for your ads and get quality clicks
Badge. from customers which will lead to good ROI.
2. Where can we find our company 5. How do we measure the performance
information and certification? of the ads or clicks?
We are listed on the Google website at The performance of the ads is measured by the
www. google.com/partners. number of clicks and Click Through Rate (CTR).
6. How does the customer get the
performance report for their ads?
We will provide the customer with a detailed
monthly performance report.TM Info-Media
Contact
Sheet
PRODUCT SALES
VIJAYALETCHUMY KENNY PHANG
AP BALASUNDARAM Head Digital Sales
Manager Product TM Info-Media
& Innovation
TM Info-Media Office : 03-2241 4462
Mobile : 019-511 4893
Office : 03-2241 4469
kenny.phang@tm.com.my
Mobile : 016-455 3092
vijayaletchumy@tm.com.my
MOHD FADZLEE
BIN ABDULLAH
Group Head
Government Sales
TM Info-Media
Office : 03-2241 3800
Mobile : 013-954 5500
fadzlee@tm.com.myNON EXISTENT DOMAIN
TM Info-Media
What is
NXD 404?
turns URL typo from … into relevant
“page not found”… advertising page
●● New approach in an online advertising experience that
enable user to continue online surfing without amending
the search words.
●● It is to replace the conservative page with an attractive
sights to look at and only for Telekom Malaysia
subscribers.TM Info-Media
Where Does
“Page Not Found”
Originated From?
Typo Search Broken Link Expired
Domain
CAN BE FOUND AT :TM Info-Media
Gender Profile
NXD 404
Target Market 61%
Male
39%
Female
Ethnic Group Profile
52%
TM SUBSCRIBERS Chinese
KEY PROFILE
36% 5%
UniFi & Streamyx Malay Others
7%
Indian
Audience by Age Group Audience by Salary
Income
41% 9% 33% 14%
Age < 25 Age 56+ 10K
28% 23% 26% 8%
Age 26-35 Age 46-55 3K - 5K 8K - 10K
26% 18%
Age 36-45 5K - 8KTM Info-Media
NXD 404
Target Market
TOP 8 Page not found Browsing Statistic
13.7% 13.2% 9.88% 9.05% 8.3%
Entertainment Electronic Food & Fashion Automotive
Device Beverages
7% 8.3% 7.59% 6.7%
KEDAH 2% Education Games Property
6%
KELANTAN SABAH
11%
PENANG 3%
TERENGGANU Audience by State
12% in Malaysia
PERAK
22%
SELANGOR
& KUALA LUMPUR
8%
5% 15% SARAWAK
MELAKA JOHORTM Info-Media
NXD
Demographic
500,000++ 3,000-5,000 2,000,000++
Daily Viewership Average Click per Day Unifi and Streamyx
1.2 Million Unique Subscribers Eyeballs
Visitors per Month
TIME HITS
13.7% 18.07% 30.87% 37.43%
00.00 - 05.00 hrs 06.00 - 11.00 hrs 12.00 - 17.00 hrs 18.00 - 23.00 hrsTM Info-Media
NXD
Packages
& Prices INTRODUCTORY BRONZE SILVER GOLD
PACKAGE 500 1,000 2,000
Views Views Views
Allocated Impressions per ads 25,000 50,000 100,000
VIDEO ADS 30secs / slot - Full Page
RM 300 RM 600 RM 1,200
*Std. Coast / View: RM0.60
60secs / slot - Full Page
RM 550 RM 1,100 RM 2,200
*Std. Coast / View: RM1.10
500 1,000 2,000
Clicks Clicks Clicks
Allocated Impressions per ads 25,000 50,000 100,000
Full Page / Leaderboard
DISPLAY
ADS
*Std. Cost / Click: RM1.00 RM 500 RM 1,000 RM 2,000
Avg. CTR = 2%
To sign up, please visit
www.yellowpages.myTM Info-Media
NXD
Packages
& Prices ENTERPRISE BRONZE SILVER GOLD
PACKAGE 3,000 5,000 10,000
Views Views Views
Allocated Impressions per ads 250,000 500,000 1,000,000
VIDEO ADS 30secs / slot - Full Page
RM 1,800 RM 4,200 RM 6,000
*Std. Coast / View: RM0.60
60secs / slot - Full Page
RM 3,300 RM 7,700 RM 11,000
*Std. Coast / View: RM1.10
500 1,000 2,000
Clicks Clicks Clicks
Allocated Impressions per ads 150,000 350,000 500,000
Full Page / Leaderboard
DISPLAY
ADS
*Std. Cost / Click: RM1.00 RM 7,500 RM 12,500 RM 25,000
Avg. CTR = 2%
To sign up, please visit
www.yellowpages.myTM Info-Media
NXD FAQ
4. Do we need to provide our own material
or editoring service is provided?
Please provide your own material (Display size:
1060px x 663px) in JPEG or GIF format.
1. Who views my advertisement?
Your ads will be viewed by 2 million unique 5. What is the difference between NXD &
Streamyx & UniFi (All Consumer Package, Google AdWords?
Business Dynamic IP Package) subscribers. Not NXD is a non-existent-domain advertising.
covering UniFi & Streamyx Static IP, TM Direct & NXD turns ‘page not found’ into relevant
TM Wifi. advertisement.
NXD will bring new potential customers to your Google Ad Words is an advertising service by
business every day. Google for businesses wanting to display ads
on Google and its advertising network that is
focused on keyword.
2. Where will my ad show geographically?
Your ad will show on the web throughout
Malaysia when UniFi/Streamyx subscribers 6. How can I measure my campaign
mistyped the URL address on the address bar. result?
We will provide you the report and analysis on
impressions, total clicks and click through rate
3. How relevant is advertising product to a
for your campaign.
new business?
You can promote your new business or product
awareness by advertise with NXD. NXD will help 7. How can I subscribe to NXD?
to attract new visitors to your websites, grow You can contact us at 1 300 88 1800 or email
your sales and make people coming back to at tmportal@tm.com.my. We will send a sales
your websites. representative to serve you.TM Info-Media
Contact
Sheet
PRODUCT SALES
ANIZA SYAFRILA KENNY PHANG
MOHD ROZALI Head Digital Sales
Product & Innovation TM Info-Media
TM Info-Media
Office : 03-2241 4462
Office : 03-2240 9469 Mobile : 019-511 4893
Mobile : 013-222 8464 kenny.phang@tm.com.my
anizasyafrila@tm.com.my
MOHD FADZLEE
BIN ABDULLAH
Group Head
Government Sales
TM Info-Media
Office : 03-2241 3800
Mobile : 013-954 5500
fadzlee@tm.com.myunifi TV MEDIA ADVERTISING
TM Info-Media
Capture your
audience with
the bold new
unifi TV!
unifi, a premier brand under Telekom Malaysia Berhad (TM),
is the one and only convergence brand that brings you four
technology leading products –unifiHome, unifiMobile, unifiTV
and unifiWifi, all under one roof.
Staying true to its promise to provide more interactive and
innovative offerings, the newly rebranded unifiTV (formerly
known as HyppTV) now offers you the live broadcast
of Malaysian football league, LigaSuper (now known as
unifiLigaSuper Malaysia), PialaFA and PialaMalaysia starting
from this year’s season until 2025. This lucrative sponsorship
is set to provide your brand with high exposure to local
audience during weekly live broadcast and repeats show in
HD which viewers can watch on unifiTV while at home and on
any streaming device via unifiPlayTVapp (formerly known as
HyppTVEverywhere)TM Info-Media With this deal, unifi is uniting all Malaysians and football fans through unifiHome, unifiMobile and unifiWifi. More significantly, this means unifi is now the single largest platform for live football and all ancillary football programmes across Pay TV, Free- To-Air (FTA), Over-the-Top (OTT) and mobile, delivering a holistic convergence experience thus bringing to life unifi’s aspiration to be one with its customers, to be The Perfect One. unifiTV has strongly grown as the largest video streaming and Live TV operator bringing To date, with more than 2.2 million unifi the best variety of entertainment choice for subscribers on board via unifi and broadband the whole family. Catering the increasing services as well as on unifiPlayTV mobile demands from Malaysian viewers, unifiTV app, unifiTV’s offering also includes catch up also emphasises on high quality content and time shift features for a more convenient production by continuously producing original viewing experience and wide variety of Video local content such as exclusive local drama On Demand (VOD) offering including the best series with a significant growth in viewership and latest blockbuster movies as well as top- of its local entertainment skewed channels rated TV shows to binge watch at home or namely HyppSensasiHD, HyppInspirasiHD and anywhere via unifiPlayTV app. Salam HD. This year, viewers can look forward to unifiTV’s exciting new original local drama Capturing the perfect moments for our series line up, such as Air Mata Syurga, Hey! subscribers through the connection Mr. Spotlight, Cinta Di Bumi Izmir, Syurgaku and accessibility, unifi offers the true Tak Sempurna 2 and much more! unifiTV is convergence experience on all screens committed to produce new and exclusive at home and anywhere. Jump on the content, while offering unique and never bandwagon, ride on the innovation, discover before seen channels in Malaysia, providing a the endless opportunity with the new and variety of programmes across all genres from exciting world of unifiTV to reach out to your International blockbusters, Live Sports, Kids audiences through the services growing and edutainment, Lifestyle, Music, Chinese, Tamil, creative offerings. Share your inspiration to Hindi and many more. unifiTV today.
TM Info-Media
Why you should
advertise on
unifi TV?
●● Let your brand stand out. The less cluttered
environment gives you the advantage to be seen
and shine!
●● Value for money. Every ringgit is count as we track
the viewership based on every number of household
that watch the TVC.
●● Premium viewers. Reachingout to the tech savvy
viewers who are willing to spend for quality.
We penetrate into urban Chinese & Malay viewers
especially in Klang Valley
●● Quality. Associate your brand with high quality
service. If quality is crucial for you, you are at the
right place. Most of our channels are in HD and
your ads will be too!
●● Accuracy. Our viewership is based on each STB or
per household. We are not based on sample size.
●● Exclusive content on our local channels and some
on other channels that create stickiness / viewers’
engagement..TM Info-Media
unifi TV Airtime
Channels by Genre
Free TV English Indian
Channel ‣‣ Blue Ant ‣‣ Jaya Max
Entertainment HD ‣‣ Polimer
‣‣ Bloomberg TV
‣‣ Comedy Central HD
‣‣ Blue Ant Extreme HD
‣‣ Channel NewsAsia
‣‣ Paramount HD
Kids &
‣‣ Warner TV HD
‣‣ Channel W Youth
‣‣ DW
‣‣ Euronews
Chinese ‣‣ Boomerang HD
‣‣ LAKU mall
& Asian ‣‣ DreamWorks HD
‣‣ LUXE.TV HD ‣‣ now BaoguMovies HD
‣‣ now Chinese Drama
Sports
‣‣ Nat Geo People HD
‣‣ now JelliHD ‣‣ HyppSportsHD
‣‣ now International HD
‣‣ RED by HBO HD ‣‣ HyppSports2 HD
‣‣ Salam HD
‣‣ SCM HD ‣‣ HyppSports3 HD
‣‣ Travel Channel HD
‣‣ SCM Legend HD ‣‣ MUTV HD
‣‣ STAR Chinese Channel
Local HD
‣‣ HyppInspirasiHD ‣‣ TVB8
‣‣ HyppSensasiHD ‣‣ tvNHD
‣‣ PesonaHD ‣‣ tvNMovies HDTM Info-Media
unifi TV
Demographic
unifi TV KEY STATISTICS
1.2M 1.1M 65% 51%
unifiTVsubscribers playTVsubscribers urban viewer below 40 yo
Source:
TM Market Research
Analyst, February
2018
68% 64% 65% 52% 38%
married with kids male earn > RM3k malay chineseTM Info-Media
unifi TV
Airtime
Packages
VALUE 1 VALUE 2 VALUE 3
RM
30,000 RM
50,000 RM
100,000
Total Value: RM630,000 Total Value: RM1,155,000 Total Value: RM2,905,000
ROI 21X ROI 23X ROI 29X
180 spots X 30 sec 330 spots X 30 sec 830 spots X 30 sec
TVC spots TVC spots TVC spots
RM167/spot RM151/spot RM121/spot
Spots Utilization within Spots Utilization within Spots Utilization within
3 months 3 months 3 to 6 months
NOTES : All in Prime Time (100%) All in Prime Time (100%) All in Prime Time (100%)
‣‣ The package is offered
throughout the year.
Spots Placement: Spots Placement: Spots Placement:
‣‣ This package is subject to any Maximum 3 channels Maximum 5 channels Maximum 5 channels
tax that impose by government.
‣‣ unifi TV has the right to revise
the offering at any time deem
suitable.TM Info-Media
unifi TV
FAQ
1. Do I need to provide the TV Commercial?
Yes, together with LPF certification. TV Commercial
has to follow the required standard as stipulated
in the Malaysian Communications and Multimedia
Content Code (“CMCF”).
2. How do I acquire the LPF certification?
The production house that produces the TV
Commercial or your Advertising Agency should
acquire the LPF certification. However, unifi TV
may also assist with additional charges.
3. Can I measure my campaign?
Yes, unifi TV will provide the post campaign report
for you to evaluate and measure your campaign.
4. How can I sign up for unifi TV Airtime
Advertising?
Contact or email the product owners as stated
in the contact sheet.TM Info-Media
Contact
Sheet
PRODUCT SALES
ELLY NURLIANA KENNY PHANG
RAMDZAN Head Digital Sales
Manager Airtime Sales, TM Info-Media
Business & Media Operations
TM New Media Office : 03-2241 4462
Mobile : 019-511 4893
Office : 03-2241 1861
kenny.phang@tm.com.my
Mobile : 013-383 3080
elly.ramdzan@tm.com.my
MOHD FADZLEE
BIN ABDULLAH
Group Head
Government Sales
TM Info-Media
Office : 03-2241 3800
Mobile : 013-954 5500
fadzlee@tm.com.myYou can also read
