MEDIA GUIDE 2022 American School - Board Journal - National School Boards ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2022 American School
Board Journal
MEDIA GUIDE
ASBJ connects you with decision-makers and education
leaders at 13,600 school districts nationwide!
2022 American School
Board Journal
MEDIA GUIDE
Reach school board members, superintendents, and
top-level administrators through NSBA’s flagship magazine.
Page 1 About ASBJ
Page 2 Editorial Calendar
Page 3 Technical Specifications and Rates
Page 4 Ad Preparation Guide, Digital Edition, Events,
Sponsored Articles, and Webinars
Page 5 ASBJ Brief: Email Newsletter Calendar
Page 6 ASBJ Brief: Ad Space and Rates
Page 7 ASBJ Print and ASBJ Brief Email Advertising
Page 8 Contact Information
Page 9 About NSBA
American School Board Journal
THE SOURCE FOR SCHOOL LEADERS
For more than 100 years, ASBJ readers have turned to the magazine to obtain
information they need to make decisions for their districts. Our subscribers represent
key decision-makers, such as school board members, superintendents, and business
officials, in public schools across the United States.
According to an
independent
survey, ASBJ
readers:
30,239
77% are college
educated or business
owners
Subscribers Have a median
household income
(includes bonus distribution of $117,000
to every superintendent in 70% come from
the country) suburban or rural
districts
ASBJ readers consider the magazine a
“must read” that provides balanced and
accurate news on education issues.
1
AMERICAN SCHOOL BOARD JOURNAL
EDITORIAL CALENDAR 2022
AD CLOSING/
ISSUE FOCUS MAIL DATE
MATERIALS DUE
February Governance 12.07.2021 01.18.2022
April Equity/Best Practices 02.09.2022 03.15.2022
NSBA Conference Issue
Technology/Digital
June 04.11.2022 05.17.2022
Equity
August Facilities 06.06.2022 07.12.2022
Back to School
October Transformation/ 08.05.2022 09.13.2022
Innovation
December Safety and Security 10.04.2022 11.08.2022
February Governance 11.29.2022 01.03.2023
JUNE 2021 OCTOBER 2021
VOLUME 208 VOLUME 208
NO. 3
th NO. 5 th
APRIL 2021
VOLUME 208
NO. 2 th
INSIDE
y of Ed
New Secretar
Conference
sneak peek
BRIDGING THE
CONNEC T Homework The
GAP
rate
and Celeb
Essential Ro
School board-t
ribal
le
of Arts
focuses
partnership
Native
on success of
in Schools
ents
American stud Districts work to connect
students as the pandemic
widens the digital divide
Magna
INSIDE
INSIDE pg. 22 Engagement
and
Anti-Asian violence aspirations
in Texa s
2021 AWARDS pg. 30
p.20 Board member
stress
Actor Tony Plan
a
ISSUE State of the Association
pg. 34 Country mus
ic
performer Tris
ha
Yearwood
2
ASBJ TECHNICAL SPECIFICATIONS
Full Page Full Page Spread
7.5” x 3.25”
8.5” x 10.5” 17” x 10.5”
1/3 Horizontal
1/2 Horizontal
7.5” x 4.5”
1/3 7.5” x 2.25”
2.4” x 8.25”
Vert.
1/2 Horizontal Spread
15” x 5” 1/4 Horizontal
PRINT ADVERTISING RATES
Size 1x 3x 6x
Full Page Spread $13,335 $12,670 $12,036
Full Page $7,845 $7,600 $7,230
Half Page Spread $9,044 $8,590 $8,160
½ Page Horiz. $4,760 $4,565 $4,365
1/3 Page $3,240 $3,125 $2,940
¼ Page $1,960 $1,900 $1,810
Please contact us regarding cover pricing.
3
AD PREPARATION GUIDE
FILE FORMATS: PLEASE NAME FILE:
All files should be submitted as high resolution companyname_issuemonth.pdf
300 dpi, CMYK, X1-A PDF files.
PLEASE EMAIL AD MATERIALS TO:
PUBLICATION SPECIFICATIONS: creative@jsjdmedia.com
Trim size: 8.5” x 10.5”
QUESTIONS?
Bleeds: All bleeds should be set for .5” For production questions or information on
Safety: All live matter should be 3/4” submitting materials, please email
from the trim (live area is 7” x 9”). creative@jsjdmedia.com
SENDING MATERIALS:
Export PDF with bleeds – no crop
marks needed.
Trim Size: 8.5” x 10.5”
Full Page
Bleed: .5”
8.5” x 10.5”
Safety: 7” x 9”
DIGITAL EDITION
Looking for a more dynamic advertising opportunity? Incorporate your video advertisements
for an interactive reader experience!
DIGITAL EDITION EMAIL
Exclusive opportunity to position your company on the email that delivers the Digital Edition
to subscribers with either a text or a graphical ad.
EVENTS, SPONSORED ARTICLES, AND WEBINARS
Be a thought leader with these opportunities to get your experts and contents in front of our
audience of school leaders. Packages available.
4
ASBJ BRIEF: EMAIL NEWSLETTER 2022
Our monthly e-newsletter circulates to an expanded audience of school board members,
administrators, superintendents, business officials, and other school leaders. Circulation is 47,768.
AD CLOSE/
ISSUE EMAIL DEPLOYED
MATERIALS DUE
January 12.30.2021 01.15.2022
February 02.03.2022 02.19.2022
March 03.03.2022 03.19.2022
April 03.31.2022 04.16.2022
May 05.05.2022 05.21.2022
June 06.02.2022 06.18.2022
July 06.30.2022 07.16.2022
August 08.04.2022 08.20.2022
September 09.01.2022 09.17.2022
October 09.29.2022 10.15.2022
November 11.03.2022 11.19.2022
December 12.01.2022 12.17.2022
5
ASBJ BRIEF
A FIRST LEADERBOARD:
Leaderboard: $3,500
Specs: 650 x 115 px
B FIRST CONTENT AD:
Content Ad: $1,500 A First Leaderboard
Specs: 200 x 200 px image
Title: 5 Words
Article Preview: 20 Words
C SECOND CONTENT AD: First Second
B C
Content Ad: $1,500 Content Ad Content Ad
Specs: 200 x 200 px image
Title: 5 Words
Article Preview: 20 Words
D SECOND LEADERBOARD:
Leaderboard: $3,000
Specs: 650 x 115 px
Publisher reserves the right to make editorial
changes to submitted content. Submit
images in a separate file in JPEG or PNG
format.
D Second Leaderboard
Publisher does not guarantee click throughs.
6
ASBJ PRINT AND ASBJ BRIEF EMAIL
ADVERTISING PACKAGES
Connect with school decision-makers who read ASBJ in print and the thousands who receive the
monthly ASBJ Brief email. Increase your brand recognition by targeting both in print and digitally,
gaining direct access to superintendents, business officials, and education leaders’ inboxes.
Purchasing a print and email package not only ensures engagement with your brand across
platforms but also provides competitive pricing. Contact us for a quote.
FEBRUARY 2021
VOLUME 208
NO. 1
INSIDE
Special conference
preview
10 Governance
laws
Two-way
communications
DIVERSE
Teachers
MATTER Recruiting and retaining
teachers of color are essential
to district equity efforts
Website available for print advertisers. Contact us for a quote.
7
LET’S START
THE CONVERSATION
Holly Nation
Association Revenue Partners
advertising@nsba.org
855-790-0001
8ABOUT NSBA
The National School Boards Association (NSBA) is a federation of state associations and the U.S.
territory of the Virgin Islands that represent locally elected school board officials serving approximately
51 million public school students regardless of their disability, ethnicity, socio-economic status or
citizenship. Working with and through our state association members, NSBA advocates for equity and
excellence in public education through school board leadership. We believe that public education is a
civil right necessary to the dignity and freedom of the American people and that each child deserves
equitable access to an education that maximizes their individual potential. For more information,
visit nsba.org.
91680 Duke Street, 2nd Floor, Alexandria, Virginia 22314-3493
www.nsba.orgYou can also read
