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Media Kit 2018
Qantas Media Kit 2018
Reach 2.3 million*
Qantas passengers
each month
...with content that keeps connecting.
*On average per month for Qantas Domestic, QantasLink and Qantas International passengers combined.
Source: Qantas Traf fic & Capacit y Statistics, July 2018 Qantas magazine | Travel insider 2
Qantas Media Kit 2018
A multimedia
solution that INSPIRE SEARCH BOOK SHARE
reaches 2.3 million
passengers and puts
your brand in direct
contact with a
hard-to-reach
audience who are
highly desirable July/August 2018
July/August 2018
SPIRIT
and captive.
Pineapples! Bananas! Prawns!
Australia’s enduring love affair with big things
28 exciting reasons to A Top End cruise to Why Flinders Island is
visit the Sunshine Coast take your breath away Tassie’s best-kept secret
QLM0418p001 1 14/6/18 5:34 pm
MAGAZINE TRAVEL INSIDER RED EMAIL SOCIAL MEDIA
WEBSITE + TRAVEL INSIDER @QFTRAVELINSIDER
E-NEWSLETTER + QANTAS FACEBOOK
Winner, Publishing Company of Winner, Ad Sales Team Winner, Best Travel 2017 Winner, Publication Gold Winner, Best Travel Winner, Best Digital
the Year (large or small), 2017 of the Year 2017 + 2016 Qantas magazine of the Year 2016 and Leisure 2016 Publication – Editorial
Medium Rare Qantas magazine + Travel Insider Qantas magazine Qantas magazine Qantas Magazine
National Ad Sales Team + Travel Insider
Winner, Editor of the Year – Bronze, Best use of Winner, Best Website 2016 Gold Winner,
Consumer Custom, 2016 + 2017 Winner, Custom Brand monetised content 2017 Qantas magazine Best Mobile/Tablet 2016 Winner, Hospitality/
Kirsten Galliott, Qantas magazine of the Year 2016 Qantas magazine Qantas Travel Insider Travel Publication
Winner, Publication
Qantas magazine + Travel Insider Qantas Magazine
Winner, Salesperson/Team of the Year 2018
+ Travel Insider
of the Year 2016 + 2017 Qantas magazine
Qantas magazine + Travel Insider
Qantas magazine | Travel insider 3
Qantas Media Kit 2018
OUR
AUDIENCE
MAGAZINE WEBSITE
QANTAS MAGAZINE TRAVEL INSIDER
399,000* 260,000^
Readers Users per
month
48 years* 2,959,436^^
Readers Average age Page views
per month
58%* 17,400+
Male Twitter
followers
42%* 36,100+
Female Instagram
followers
52%* 3 million+
AB readers Subscribers to
Travel Insider EDM
$134,370* 3.7 million+
Average Subscribers to
personal income Qantas Red Email
*Source: Roy Morgan March 2018; ^Nielsen DRM, May 2018; ^^Google Analy tics, May 2018;
Twitter and Instagram Figures accurate as at June 2018 Qantas magazine | Travel insider 4
Qantas Media Kit 2018
Qantas magazine
Despite the increased entertainment available,
9 out of 10 passengers spend more than
10 minutes reading Qantas magazine*
Source: Qantas Customer Ser vice Sur vey, June 2017 Qantas magazine | Travel insider 5
Qantas Media Kit 2018
CONTENT
SECTIONS
QNews
Travel Insider
QBusiness
QStyle
Quisine
QANTAS iQ
MAGAZINE onQ entertainment
399,000 readers*
M O N T H LY
As the nation’s No. 1 magazine in the Business QANTAS DISTRIBUTION
and Airline categories, Qantas magazine reaches
399,000 readers each month. It’s the most-read title All Qantas Domestic,
in Australia by AB readers and business executives International and
within these categories.* Regional flights.
The magazine offers a unique combination of All Qantas International
travel news and in-depth features on local and First and Business
international destinations, as well as business, sport, Club Lounges.
food, wine, style, arts, technology and luxury content
— all written by highly respected contributors. All Qantas Domestic
Chairman’s, Platinum
and Club Lounges.
5-STAR & BOUTIQUE HOTEL
DISTRIBUTION
Melbourne: Park Hyatt,
The Langham
Northern Territory:
Longitude 131
Queensland: Sofitel
Brisbane Club Sofitel
Lounge, Pullman Cairns
International, The New
Inchcolm Hotel & Suites,
Sheraton Grand Mirage
Resort Gold Coast
South Australia: Southern
Ocean Lodge,
Hilton Adelaide
Sydney: Sheraton on
the Park, The Darling,
Astral, Park Hyatt
*Source: Roy Morgan March 2018 Qantas magazine | Travel insider 6
Qantas Media Kit 2018
126
PAC K S M A RT
036
QST Y LE .
A N I N S I DE R R E V E A L S H ONG KONG ’ S B E ST
QN EWS .
QNEWS & QSPIRIT
QSTYLE
QNews highlights the newest hotels and restaurants,
unusual destinations and the latest happenings around Your dose of fashion, beauty and wellness, wrapped up in
Australia, including a wrap-up of Qantas’s own messages. one very stylish package. QStyle is a sophisticated fashion
primer in seasonal trends.
Travel moments stay with us and sustain us, which is why
QSpirit features prominent Australians talking about their Hit List details where to shop in a “hot” city; Style Insider
most memorable travel experiences, the secret histories delivers a designer’s destination secrets; our Beauty column
behind some of the world’s best hotels and extraordinary provides practical advice; Wellness inspires healthy holidays;
Photog raphy: Ch ris Jones. Stylin g: Vashti Cooper
(CLOCKWISE FROM TOP)
CHRISTIAN DIOR
views from way up high. and Luxe List highlights desirable products.
“DIOR 21ST” BAG, $6400,
AND “LE ZODIAC DE DIOR”
SCARF, $460 SALVATORE
FERRAGAMO TRAVEL
ORGANISER, $1095
CHANEL SUNGLASSES,
$580, AND O-CASE, $2410
MONTBLANC
“MEISTERSTÜCK LEGRAND”
BALLPOINT PEN, $580
CARTIER “MUST DE
CARTIER” PASSPORT
WALLET, $750
Michelin-starred Duddell’s restaurant serves contemporary Cantonese fare in a sophisticated setting
QTA0818p021 21 6/7/18 1:25 pm QTA0818p125 125 6/7/18 1:53 pm
140
058
T H E H OT T E ST R E STAU R A N T S I N AUST R A L I A R IG H T NOW
T H E U LT I M AT E G U I DE T O A F R IC A N SA FA R I S
QUISI N E .
TR AVEL I NSIDER . TRAVEL INSIDER
QUISINE
With beautifully written and stunningly photographed
features on the world’s most exciting destinations, the Food is intrinsically linked to travel. And Quisine is all
magazine’s Travel Insider section curates the very best about the ultimate food and wine experiences.
THE
of local and international luxury, adventure, food and
W ILDLIFE
ISSU E wine, wellbeing, and family and business travel. In the monthly Reviews section, our panel of food critics
highlights Australia’s hottest restaurants. A regular regional
Driven by inspirational design and written by world-class food and wine feature introduces readers to the country’s
journalists, Travel Insider delivers something for every best producers. Qantas consulting chef Neil Perry — one
reader. Each feature includes relevant pointers to get the of Australia’s foremost culinary experts — shares gourmet
most out of each trip as well as easy-to-follow directions insights in his column. And Peter Bourne rounds up the
for exploring and booking the ultimate holiday. very best local and international wines to enjoy.
A nd rew Howa rd
Fresh seafood at Melbourne’s Ishizuka, where the Japanese culinary art of kaiseki is practised
Take a rare glimpse into the world of western lowland gorillas at Odzala Discovery Camps in the Republic of the Congo
QTA0818p137 137 6/7/18 1:31 pm
QTA0818p057 57 9/7/18 3:41 pm
200
109 QA N TA S E N T E R TA I N M E N T
166
QBUSINESS
B US I N E S S T R AV E L L E R S ’ G U I DE : L ON D ON T H E DI A RY
QBUSI N ESS . ONQ.
IQ.
QBusiness inspires success, examining international
business trends and sharing learnings from the country’s iQ
most exceptional leaders.
Our readers like to keep up to date with technology in
Each month, the Business Travellers’ Guide authoritatively order to influence their family and friends. iQ helps readers
advises readers on how to find the best in each city, from stay ahead of the trends, from the latest gadgets and must-
©2017 T wentieth Centu r y Fox Fil m Cor poration a nd TSG Enter tain ment Fin a nce LLC
where to book a lunch meeting to identifying the ideal read books to in-the-know car reviews — all written by the
hotel for a business traveller. leading experts in their fields.
Cou r tesy of the Nation al Galler y of Australia
In View from the Top, editor-in-chief Kirsten Galliott
interviews CEOs and other gifted leaders to glean their
(From left) 30 St Mary Axe, The Leadenhall Building and St Paul’s Cathedral grace the Square Mile
lessons on leadership and success. Andy Warhol’s Elvis (1963) is part of the American Masters exhibition at the National Gallery of Australia, Canberra
Andy Serkis, who played Gollum in The Lord of the Rings trilogy, becomes Caesar in War for the Planet of the Apes
QTA0818p157 157 5/7/18 5:06 pm
QTA0818p093 93 6/7/18 1:20 pm
Qantas magazine | Travel insider 7
Qantas Media Kit 2018
2018/2019 FEATURES
QBUSINESS QSTYLE SPECIAL EXECUTIONS
QBUSINESS QSTYLE SUPPLEMENTS
JULY 2018 BUSINESS TRAVEL AWARDS MEN’S SUITING ARTS & CULTURE
WINNERS
AUGUST 2018 EXECUTIVE EDUCATION (MBA’S) LUGGAGE TOURING
SEPTEMBER 2018 LIFE AFTER POLITICS NEW SEASON FASHION PROPERTY
OCTOBER 2018 LEADERSHIP COURSES WATCHES/SPRING RACING CRUISING
NOVEMBER 2018 TECHNOLOGY JEWELLERY SPECIAL
DECEMBER 2018 LEADERS OF THE YEAR CHRISTMAS GIFT GUIDE
JANUARY 2019 HOW TO BE A BETTER ACTIVE WEAR PARIS
LEADER IN 2019
FEBRUARY 2019 SMALL BUSINESS WORK WEAR BRISBANE
MARCH 2019 LEADERS WHO TAKE TIME OUT NEW-SEASON FASHION
APRIL 2019 PROPERTY JEWELLERY SPECIAL
MAY 2019 BUSINESS TRAVEL AWARDS ACCESSORIES SPECIAL
NEW BUSINESS HUBS WATCH SPECIAL
JUNE 2019
OF AUSTRALIA
Please note: features are subject to change Qantas magazine | Travel insider 8
Qantas Media Kit 2018
QANTAS Australia’s most-read AB magazine in
MAGAZINE the Business and Airline categories
Australia’s No. 1 airline and Australia’s most-read AB High-income earners 42% of readers travel within Australia
business magazine read by magazine in the Business that earn on average four or more times per year, while 1 in 4
business executives and Airline categories $127,960 p.a travel overseas more than twice a year
399,000 52%
Qantas readers, which is 80% more than are ABs – Qantas magazine is the only
Virgin Australia’s Voyeur and 89% more magazine in Australia with over 1 in
than Jetstar Magazine* 2 AB readers and reaches 24,000 more
than the closest competitor,
AFR Magazine
Average value of savings Home owners or
190,000 and investments is $452,840 – mortgagees: 79%
over double the national average
Professionals and managers MORE
(48%), making them 3 times more
likely to be professionals than the ...readers who earn $130,000+
general population – higher than AFR Magazine and
Wish combined
127% MORE LIKELY 103,000
...to be business decision-makers. Qantas readers have over
Delivering more decision-makers $500,000 in savings and investments, MORE C-suites than any 83% believe quality
(29,000) than any other airline which is 11% more than its closest other business magazine is more important
or business title competitor – AFR Magazine in Australia than price
Source: Roy Morgan, March 2018
Qantas magazine | Travel insider 9
Qantas Media Kit 2018
SEASONAL
QANTAS DISTRIBUTION
All Qantas domestic and
international flights.
All Qantas Domestic
Chairman’s, Platinum
and Club Lounges.
QANTAS MAGAZINE International First Class
CHINESE EDITION Lounge: Hong Kong
Available at Sydney,
Melbourne, Gold Coast
Duty Free + Auckland
Airport International
and Domestic, Wellington
50,000 copies distributed Airport, Christchurch Airport
and Queenstown Airport.
3-month distribution
Sales agents and tour
operators in Shanghai
Asia is a strategic priority for Qantas with increased fleet frequency and Beijing
and the best premium service in the market for the Asian business
and leisure traveller. 5-STAR & BOUTIQUE
Written in simplified Chinese, stories within the 100-page
HOTEL DISTRIBUTION
Chinese edition of Qantas Magazine will focus on topics that Langham NSW & VIC
resonate with Chinese travellers, including beauty and nature; Crown Towers Melbourne
food, wine, local cuisine and produce; retail, shopping and luxury
and beaches and adventure. Crown Towers Perth
Sofitel Brisbane
Content will also be available online at Qantas Travel Insider and Club Sofitel Lounge
seeded through Weibo, WeChat and YouKu - part of Qantas’ use of Accor
digital and social media channels for tourism marketing. Novotel Darling Harbour
Clare Hotel NSW
Astral Hotel NSW
“There were 1.1 million
Chinese visitors to Australia in
2015/16, up 23%, while spending
by Chinese visitors increased by ON BOARD
27% to hit $8.9 billion.” * NATIONAL DAY GOLDEN WEEK
Distributed:
1st October
Booking Deadline:
10th August
Material to be translated:
15th August
Material Deadline:
17th August
* Tourism Australia, 2016 Qantas magazine | Travel insider 10Qantas Media Kit 2018
SEASONAL
QANTAS LINK SPRIIT
July/August 2018
DISTRIBUTION
July/August 2018
SPIRIT
More than 20,800 flights
every two months
QANTASLINK SPIRIT One million passengers
MAGAZINE
per edition
On board all QantasLink
Australia flights
56 metropolitan and
regional ports
50,000 copies distributed Mainland capital cities and
key regional centres
2-month distribution
All mining charters in
Queensland and WA
he trusted voice of regional Australia, Spirit magazine
T
brings our heartland to life through entertaining, Network Aviation (major
informative and inspiring content – from in-the-know mining charter airline), WA
travel features that showcase local secrets to expert
coverage of regional business, all written All Domestic, Chairman’s,
by highly respected local journalists Platinum and Club Lounges
Pineapples! Bananas! Prawns!
Australia’s enduring love affair with big things
28 exciting reasons to A Top End cruise to Why Flinders Island is
visit the Sunshine Coast take your breath away Tassie’s best-kept secret
QLM0418p001 1 14/6/18 5:34 pm
Qantas magazine | Travel Insider 11Qantas Media Kit 2018
QANTASLINK SPIRIT MAGAZINE
6 MILLION 75 minutes Direct contact with 52% male and
QantasLink passengers average journey** 1 MILLION^ business 48% female^
annually fly with and leisure passengers
Australia’s largest with each issue of
regional airline* Spirit magazine***
51% are ABs^^ 45% are travelling 1 IN 3 earns 1 IN 4 is a gold or
for business^ $100K-$200K+^^^ platinum frequent flyer^
Sources: * Qantas Traf fic and Capacit y Statistics, Full Year Repor t, Januar y 2017; ** The Customer Advisor y Panel 24 June – 10 July 2016 n 17 79 Frequent Flyers; ***Based on bimonthly average
of QantasLink passengers; ^QantasLink SPIRIT readers sur vey, July 2017 n= 4 6 6; ^^emma, powered by IPSOS, Februar y 2017, based on flyers; ^^^Red Planet Sur vey, March 2016
Qantas magazine | Travel Insider 12Qantas Media Kit 2018
Travel Insider Online
Qantas magazine | Travel insider 13Qantas Media Kit 2018
TRAVEL INSIDER
WEBSITE
+ SOCIAL MEDIA
260,000 UAs*
2,959,439 Page views per month**
2:01 average session length*
@qftravelinsider instragram 35,694*** PLANNING TOOL
@qftravelinsider Twitter 17,400*** The ultimate inspiration
and planning tool for:
Qantas Facebook 1.3M***
Destinations
Qantas Travel Insider is where holiday dreams start... Experiences
Travel Insider is one of the most visited premium lifestyle Lifestyle
media sites in Australia (Nielsen). It offers thousands of
expert insider’s guides and features to help visitors plan Trending
their trips to more than 40 destinations worldwide, with a
focus on the best of Australia – users can explore detailed
guides to all major cities and popular regional destinations
through the eyes of prominent locals, award-winning
writers and celebrated tastemakers whose experiences
are exclusive and authentic.
The site helps everyone find the best experience for them: ONLINE PLATFORMS
with sections for family travel, business travel, cruising,
adventure, romance, food, accommodation and more. Connect with us
online at:
The site also has a detailed Travel Tips section, and
regularly features expert tips from high-profile travellers qantas.com/travelinsider
and celebrities.
@qftravelinsider
Our travel inspiration and news from the site is shared via
frequent daily updates to thousands of travellers across @qftravelinsider
our Twitter, Instagram and Pinterest accounts.
@qftravelinsider
Source: *Nielsen DRM, May 2018; ** Google Analy tics, June 2018;
*** Twitter, Facebook and Instagram Figures accurate as at June 2018 Qantas magazine | Travel insider 14Qantas Media Kit 2018
TRAVEL INSIDER
SPONSORSHIP DIGITAL OPPORTUNITIES
S E C T I O N S P O N S O R S H I P S & D I S P L AY
H O M E PAG E S P O N S O R S H I P SECTION SPONSORSHIP C U R AT E D CO N T E N T H U B
OPPORTUNIT Y CO N C E P T INCLUSIONS
HOME PAGE • Monthly buyout of Travel Desktop:
SPONSORSHIP Insider home page • Double Roadblock (POS 1 & 2)
• 100% SOV offering maximum • Super side skins
impact within a premium Mobile:
environment
• Double Roadblock (POS 1 & 2)
SECTION SPONSORSHIP • 100% SOV Offering INDEX PAGE
maximum impact within Desktop:
a relevant environment • Double Roadblock (POS 1 & 2)
• Align with specific content Mobile:
environments on Travel • Double Roadblock (POS 1 & 2)
Insider, such as Technology,
Food and Wine and Style ARTICLE PAGES
Desktop:
• Double Roadblock (POS 1 & 2)
Mobile:
• Double Roadblock (POS 1 & 2)
CURATED • Become part of a curated • BTYB logo on index
CONTENT HUB editorial environment
relevant/tailored to a • 100% SOV media on page
specific campaign theme.
• Minimum two commissioned
• Existing editorial is supported articles or galleries
by commissioned articles
• Editorial support on travelinsider.
written by Travel Insider to
qantas.com.au, driving tothe
support the client’s topic
integration
or theme.
Qantas magazine | Travel Insider 15Qantas Media Kit 2018
TRAVEL INSIDER
NATIVE CONTENT OPPORTUNITIES
B R A N D E D CO N T E N T
N AT I V E A R T I C L E N AT I V E GA L L E RY
OPPORTUNIT Y CO N C E P T INCLUSIONS
N AT I V E A R T I C L E • An editorially led native article written • C
ontent is tagged “Brought to you by ↓
Call to action and link to
for an advertiser by the Travel Insider XYZ” at the top of copy Brand advertising supplied advertiser URL
↓
editorial team based on the advertisers to feature around
objectives. • T
here will be a tagline at the end of the the content
Brand advertising
content that is an overt call to action for
to feature around
• Content devised, written and uploaded the brand, with a link to a nominated URL the content
by the Travel Insider team following
concept approval by advertiser. • C
ontent tile is tagged “Sponsored” when
it appears on the home page and category
• Content must be truly native - a topic landing page
that is genuine interest to the readers Brought to you by Bosch eBike Systems.
Brought to you by Bosch eBike Systems.
with subtle advertiser/brand integration • U
pon completion of campaign, branding ↓
will be removed from content “Brought to you
• Content must be travel-related or by XYZ” tagged at
applicable to the Qantas audience. • R
elated content displayed with the top of copy
article is to be determined by the Travel ↓
Insider team and won’t include any other “Brought to you
sponsored content Related content to be determined by by XYZ” tagged at
Travel Insider team and won’t include end of copy
N AT I V E • Content devised, written and uploaded • A
dvertiser mentions or nominated URL any other native content
GA L L E RY by the Travel Insider team following in a single gallery is capped at four. The
concept approval by advertiser first will appear on the third slide and then
every fifth slide after that
• Content must be truly native - a topic Related content to be determined by
that is genuine interest to the readers • Mobile Mrec ad unit is served in the Travel Insider team and won’t include
with subtle advertiser/brand integration gallery appearing every third slide. Call to action and link to any other native content
supplied advertiser URL
• Content must be travel-related. • Content is tagged “Brought to you by
XYZ” at the end of the gallery intro (this
Brand advertising
will appear on every slide) Brand advertising to feature around
to feature around the content
• C
ontent tile is tagged “Sponsored” when the content ↓
it appears on the home page and category ↓
landing page
• A
dvertiser’s name does not appear in
the URL of the gallery
• U
pon completion of campaign, branding
will be removed from content
• R
elated content displayed with the
gallery is to be determined by the Travel
Insider team and won’t include any other
sponsored content
Qantas magazine | Travel Insider 16Qantas Media Kit 2018 EDM Qantas magazine | Travel insider 17
Qantas Media Kit 2018
QANTAS TRAFFIC SUMMARY
TRAVEL INSIDER EMAIL Distribution:
2.2 million subscribers
Casting:
2 x sends per month
2.2 million subscribers*
Qantas Travel Insider email is a curated edit of the most Open rates:
compelling stories, articles and galleries from the Travel Average 18.4%
Insider website. Distributed to Qantas Frequent Flyers,
the newsletter offers reach and environment to an
audience with an appetite for travel. Inclusions:
Solus MREC
TRAFFIC SUMMARY
QANTAS Distribution:
3.7 million subscribers
RED EMAIL Casting:
2-3 x sends per month
3.7 million subscribers* Open rates:
Average 20%
Distributed to more than 3 million subscribers, it delivers
the latest flight offers, hotel specials, cruise deals and
travel reviews. The newsletter is ideal for promoting Inclusions:
tactical offers and driving users to action. Solus MREC
Source: *Qantas, 2017 Qantas magazine | Travel insider 18Qantas Media Kit 2018
Rates + Deadlines
Qantas magazine | Travel insider 19Qantas Media Kit 2018
Print Specifications
QANTAS MAGAZINE SIZE TRIM SIZE T Y PE/D ES I G N A R E A BLEED
To be supplied as two
Double Page Spread
single full pages
Print magazine Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide
Half Page Vertical 275mm x 100mm wide 2 5 5 mm x 8 0 mm wide 28 5 x 110 mm wide
Half Page Horizontall 135mm x 210mm wide 115mm x 190mm wide 145mm x 220mm wide
Third Page Vertical 275mm x 70mm wide 2 5 5 mm x 50 mm wide 28 5 mm x 8 0 mm wide
Deadlines
OFC or OBC Gatefold 275mm 404mm wide 2 5 5 mm x 3 8 4 mm wide 28 5 mm x 414 mm wide
DPS
E D ITI O N O N B OA R D BOOKING DEADLINE M AT E R I A L D E A D L I N E
OFC or OBC gatefold 275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide
JUNE 18 1 J U NE 1 8 12 APRIL 1 8 26 APRIL 1 8 flap
J U LY 1 8 1 J U LY 1 8 14 M AY 1 8 28 M AY 1 8 OBC 275mm x 207 mm wide 259mm x 191mm wide 285mm x 217mm wide
AU GUS T 1 8 1 AU GUS T 1 8 11 J U NE 1 8 2 5 J U NE 1 8
S EP T EM B ER 1 8 1 SEP TEMB ER 1 8 11 J U LY 1 8 2 5 J U LY 1 8
Rates
($AU D) Ca s ua l L eve l 1 L eve l 2 L eve l 3 L eve l 4
O C TO B ER 1 8 1 OCTO B ER 1 8 13 AU GUS T 1 8 27 AU GUS T 1 8
CU R R E N T R AT ES 3x 6x 12 x 18x
N OV EM B ER 1 8 1 NOVEMB ER 1 8 10 SEP TEMB ER 1 8 24 SEP TEMB ER 1 8 D PSC 3 5 , 676 3 4 ,14 3 3 2, 8 17 31,489 3 0,16 3
Full Page 1 8 ,978 1 8 ,174 17, 478 16 ,78 1 16 ,0 8 6
D ECEM B ER 1 8 1 D ECEM B ER 1 8 11 O C TO B ER 1 8 2 5 O C TO B ER 1 8
H alf Page ( Ver tical or H orizontal) 12,9 13 12, 374 11 ,9 07 11 , 4 4 0 10,97 3
T hird Page 10, 62 2 10,1 8 3 9, 8 02 9, 42 2 9,0 41
JA N UA RY 19 1 JA N UA RY 19 20 NOVEMB ER 1 8 27 NOVEMB ER 1 8
FEB R UA RY 19 1 FEB RUARY 1 8 6 DECEMB ER 1 8 13 DECEMB ER 1 8 COV ERS
Inside Front Cover D PS 49,94 6
M A RCH 19 1 MARCH 19 2 2 JAN UARY 19 2 9 JAN UARY 19 Inside and O ut side B ack Cover
49,94 6
Gatefold*
A PR I L 19 1 APRIL 19 19 FEB RUARY 19 26 FEB RUARY 19
LOA D IN GS
M AY 19 1 MAY 19 2 1 MARCH 19 28 MARCH 19
O pp osite Content s 3 0%
J U N E 19 1 J U NE 19 1 8 APRIL 19 2 5 APRIL 19 O pp osite M as the ad 3 0%
Guarante e d B roken Sp ace 5%
J U LY 19 1 J U LY 19 2 1 MAY 19 28 MAY 19
Firs t H alf RHP 20%
Firs t H alf L HP 10%
RH P Run of B o ok 10%
Qantas approval required on all inserts subject to 100% confirmation. Qantas Prior Content s 20%
requests all inserts to be bound. All inserts must include an advertising backing page.
All inserts exclude production cost. Print material to be supplied via Quickcut I N S E R TS 2PP 4PP 8 PP 12PP 16PP 3 2PP
(Adstream), Adsend or SENDlite. Specifications available at mediumrarecontent.com
* The inside and outside back cover gatefold cannot be purchased separately. Production included.
COS T PE R $‘ 0 0 0
Minimum Print Run 24 0 360 50 0 6 50 78 0 10 4 8
Note: The above rates are in Australian dollars (AUD) and do not include goods and ser vices tax (GST ). GST of 10% will be added to above rates when invoicing.
Qantas magazine | Travel insider 20Qantas Media Kit 2018
QANTAS CHINESE
MAGAZINE
Print Specifications
Deadlines
BOOKING TR ANSL ATION MATERIAL SIZE TRIM SIZE T YPE/DESIGN ARE A B LEED
EDITION DIS TRIBUTED
DE ADLINE DE ADLINE DE ADLINE
GOLDEN WEEK 1 OCTOB ER 10 AUGUS T 15 AUGUS T 17 AUGUS T Double Page To be supplied as two
Spread single full pages
CHINESE NEW
31 JANUARY 27 NOVEMBER 30 NOVEMBER 14 DECEMBER
Y E AR
Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide
OFC or OBC 275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide
gatefold flap
Book into the October and January issues of Qantas
OBC 275mm x 404 mm wide 255mm x 384mm wide 285mm x 414mm wide
magazine and receive a further 10% discount on the
above rates when booking into our Chinese editions.
Qantas Chinese Edition is a perfect bound publication.
Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite.
Rates The full right-hand page of an OFC gatefold (first page of text) must be supplied
with a 3mm white or black strip on the fore edge. Please contact Production prior
($AU D) to sending material to confirm which colour strip to supply.
1 ISS U E
Full Page $13 , 8 10 * The inside and outside back cover gatefold cannot be purchased separately. Production included.
D ouble Page Spread $2 5 , 4 6 4
2 ISS U ES
Full Page $11 ,970
D ouble Page Spread $2 1 ,950
Note: The above rates are in Australian dollars (AUD) and do not include goods and
ser vices tax (GST ). GST of 10% will be added to above rates when invoicing.
Run of Publication - Premiums apply for early positioning.
It is the adver tiser’s responsibilit y to supply their ads in simplified Chinese.
Qantas magazine | Travel insider 21Qantas Media Kit 2018
QANTASLINK SPIRIT
MAGAZINE
D I S PL AY R AT E S ($AU D)
AD SIZE 1x 2x 4x 6x E D ITI O N O N B OA R D BOOKING DEADLINE M AT E R I A L D E A D L I N E
Full Pa g e $750 0 $7 275 $705 6 $684 4
N OV EM B ER-D ECEM B ER 1 8 0 1 N OV EM B ER 1 8 0 4 S EP T EM B ER 1 8 2 5 S EP T EM B ER 1 8
D oub l e Pa g e $1 3 ,9 0 0 $1 3 , 4 8 3 $1 3 ,078 $12 , 6 8 6
H alf Pa g e $3 3 2 5 $3 2 2 5 $3 128 $3 03 4 JA N UA R Y - FEB R UA R Y 19 0 1 JA N UA R Y 19 3 0 O C TO B ER 1 8 20 N OV EM B ER 1 8
T hird Pa g e $2 50 0 $242 5 $2 3 52 $2 28 1
O u t sid e B a ck Cover $950 0 $9 2 1 5 $8 9 3 8 $8 670 M A R CH- A PR I L 19 0 1 M A R CH 19 2 1 D ECEM B ER 1 8 2 2 JA N UA R Y 19
Insid e Fro nt Cover S pre a d $1 6 , 2 50 $1 5 ,762 $1 5 , 28 9 $14 , 8 3 0
M AY - J U N E 19 0 1 M AY 19 05 M A R CH 19 26 M A R CH 19
J U LY - AU G US T 19 0 1 J U LY 19 03 M AY 19 24 M AY 19
LOA D I N GS
Fir s t H alf R H P 3 0% S EP T EM B ER - O C TO B ER 19 0 1 S EP T EM B ER 19 02 J U LY 19 2 3 J U LY 19
RHP 1 0%
N OV EM B ER - D ECEM B ER 19 0 1 N OV EM B ER 19 03 S EP T EM B ER 19 24 S EP T EM B ER 19
Prio r Co ntent s 1 0%
D I R E C TO RY R AT E S ($AU D)
AD SIZE 1x 2x 4x 6x M AGA Z I N E S PECS (m m) TR I M (H X W ) T Y PE B LE E D
Q uar ter Pa g e $1 6 8 0 $1 62 9 $1 5 8 0 $1 5 3 3 D oub l e Pa g e (Supp l y as 2 x full p a g es)
Eighth Pa g e H o rizo ntal $8 4 0 $8 14 $7 9 0 $76 6
Full Pa g e 2 50 x 2 1 0 2 3 4 x 194 26 0 x 2 20
H alf Pa g e ver tical 2 50 x 1 05 234 x 89 26 0 x 11 5
H alf Pa g e h o rizo ntal 111 x 19 0 - -
T hird Pa g e ver tical 2 50 x 70 234 x 60 26 0 x 8 0
T hird Pa g e h o rizo ntal 7 2 x 19 0 - -
I N S E R T R AT E S ($AU D)
COS T PE R ‘ 0 0 0 2PP 4 PP 8 PP 12PP 1 6 PP 3 2PP
$1 50 $24 0 $400 $5 50 $600 $1 0 4 8
CL A SS I F I E D S PECS (m m) TR I M (H X W )
Q uar ter Pa g e Ver tical 11 3 x 9 2
Qantas approval required on all inserts subject to 100% confirmation.
Eighth Pa g e H o rizo ntal 54 x 92
Qantas requests all inserts to be bound.
All inserts must include an advertising backing page.
All inserts exclude production cost.
Print material to be supplied via Quickcut (Adstream), Adsend aor SENDlite. PDFs are not accepted.
Rates do not include design, copy and subbing.
Note The above rates are in Australian dollars and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing.
Qantas magazine | Travel Insider 22Qantas Media Kit 2018
TRAVEL TRAVEL
INSIDER INSIDER
Website/EDM Deadlines Website/EDM Rates
CHANNELS B O O K I N G DAT E M AT E R I A L DAT E OPTIONS EXECUTION R AT E ($AU D)
Q antas Travel Insider
Minimum 2 weeks 2 weeks prior Display Adver tising Double Roadblock $160 per ‘000 - Desk top
website
prior to s tar t date to s tar t date Run- of-site (Desk top and Mobile) $130 per ’000 - Mobile
Travel Insider EDM Minimum 3 weeks 2 weeks prior Double Roadblock + skins
(2 sends per month) prior to s tar t date to s tar t date (Desk top) $24 0 per ‘000 - Desk top
Sec tion sponsorship
Double Roadblock $150 per ‘000 - Mobile
(Mobile)
Q antas Red Email MREC Minimum 2 weeks 2 weeks prior
Travel Insider EDM
(up to 3 sends per month) prior to s tar t date to s tar t date MREC $10,000 per send
Solus Ad Unit
Native Content Minimum 4 weeks Minimum 4 weeks Q antas Red Email
(ar ticle and/or galler y) prior to s tar t date prior to s tar t date MREC $14 ,000 per send
Solus Ad Unit
Travel Insider Native Article Package Min Spend $13,530
Native Ar ticle (includes media*)
Travel Insider Native Gallery Package
Min Spend $16,030
Native Galler y (includes media*)
N ote g u i d e l i n e s : 3 5 ,0 0 0 m i n i m p re s s i o n s m us t b e b o o ke d w i t h n a t i ve co nte nt p a c ka g e s
T h e a b ove ra te s a re i n Aus t ra l i a n d o l l a r s (AU D) a n d d o n ot i n c l u d e g o o d s a n d
s e r v i ce s ta x (GS T ). GS T of 1 0 % w i l l b e a d d e d to a b ove ra te s w h e n i nvo i c i n g .
Qantas magazine | Travel insider 23Qantas Media Kit 2018
For adver tising enquiries please contac t Giulia Savoca:
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For editorial enquiries please contac t Samantha O ’ B rien:
T +61 2 8 114 8 957 | E qantaseditorial@mediumrarecontent .comYou can also read
