MEDIA KIT 2019 - Edipresse Media
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MEDIA KIT 2019
OUR BRAND PROMISE
S H A P I N G A S I A’ S F U T U R E
We are the ultimate reference & connector of young leaders in Asia.
CONNECTION
We connect young leaders with their peers and established industry leaders
to help advance their careers
INSPIRATION
We inspire young leaders on how to turn promising ideas into
successful businesses and careers
RECOGNITION
We recognise the most promising young leaders through our content and annual list, giving
them—and their products and services—the visibility they need to grow
# Genera tionT
2
ASIA-WIDE REACH
Events Print
eNewsletter
Web WeChat
Youtube
Line
Instagram
500,000
READERSHIP AND EVENT ATTENDANCE
3
LEADING MEDIA BRAND
CORE AUDIENCE PROFILE
Average Age Gender
31-35 yrs old
Male 60%
Female 40%
Estimated net worth Profession
financial assets of
Owners and Founders
US 56%
$100,000 Executive or
C-Suite Professionals
TO
2 million 19%
Source: Generation T Reader Survey 2018
4
SPOTLIGHT: NEW WEALTH BUILDERS
NEW WEALTH BUILDERS:
The world’s fastest-growing and broadest wealth segment
They are self-made – They are modest – Their wealth is They are charitable – They are global
newly acquired – citizens – they travel
97% 83% 97% abroad for business
of NWBs earned don’t consider 79% donate to charity and pleasure
their wealth, only themselves of NWBs acquired most
wealthy of their wealth in the
3% past 10 years
say they inherited it
According to The Economist Intelligence Unit research, when they look at projected growth in the number of NWB households between 2014-2020,
Latin America will grow at 11.1%, with Asia Pacific nations close behind at 10.1% and North America only at 2%
Source: The Economist Intelligence Unit 2015
5
CONTENT PILLARS
INNOVATION SOCIAL
ENTREPRENEURSHIP IMPACT
CULTURE
TECHNOLOGY WELL-BEING
6
INFLUENTIAL PLATFORM
There are 12 Founders on the list whose 130 Gen.T honourees have been officially Gen.T honourees (excluding China) have
companies are unicorns recognized by their respective governments over 40 million Instagram followers
for their contributions
e.g. Achmad Zacky e.g. Wang Chung-Hsin e.g. Noor Neelofa Mohd Noor
Founder & CEO, Bukalapak Founder, Trust Bio-sonics Founder, Naelofar Hijab
There are 22 founders across Over 300 Gen.T listers There are over 100 social In 2018 alone,
the lists whose companies have won top awards in entrepreneurs across the Gen.T honourees raised over
are publicly listed their industry Gen.T lists US$8 billion in funding
e.g. Arthur Lam e.g. Li Jingmei e.g. Dzameer Dzulkifli
Founder, Synergy Group Senior Research Scientist, Genome Institute of Singapore Managing Director, Teach For Malaysia Source: Gen.T List 2016 - 2018
7
INFLUENTIAL NETWORK
Anne Curtis at Gen.T Philippines event 2018 Awal Ashaari at Gen.T Malaysia event 2018 Venice Min at Gen.T Malaysia event 2018
(Actress, Singer & Model) – 10m followers (Model, Actor & TV Host) – 3.9m followers (Artiste, Entrepreneur, Toyota Racer) – 373k followers
10.6m Views 4m Views 375k Likes
Aarif Lee at Gen.T Hong Kong event 2018 Angela Lee at Gen.T Singapore event 2018 Tabitha Nauser at Gen.T Singapore event 2018
(Actor and Singer-Songwriter) – 10.9k followers (Professional Martial Artist) – 112k followers (Singer) – 52.2k followers
10.8k Likes 116k Likes 52k Likes
8
GEN. T PLATFORMS
9
GEN. T PLATFORMS
PRINT
GEN. T ASIA LIST (JULY 2019)
483,195 MONTHLY READERSHIP
CIRCULATION:95,640
Mainland China 41% Indonesia 9%
Taiwan 14% Hong Kong 8%
Thailand 12% Singapore 4%
Philippines 10% Malaysia 2%
CIRCULATION BREAKDOWN:
46,585 Qualified VIPs
33,895 Strategic Display Location
5,647 Direct Subscriptions
5,513 Copy Sales
4,000 Partnership Events
DISTRIBUTION CHANNELS:
29% 5-Star Hotels
17% Retail Outlets
14% Banks, Health & Fitness, Spa & Beauty Salon
12% Airlines, Private Jets, Airport Lounges Clubhouses
8% Luxury Services Apartments
20% Others*
*Embassies, consulates, hospitals, promotions, events, galas, PR, advertisers,
ad agencies, private organisations, restaurants and cafés
*Distributed with Asia Tatler magazines
Source: Edipresse Media Asia Reader Survey 2018
10GEN. T PLATFORMS
PRINT
A S I A TAT L E R x G E N . T S P E C I A L I S S U E ( J U L Y 2 0 1 9 )
L I F E . E X T R A O R D I N A R Y
August 2018
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GAmes 2018
Top Team
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Talk To TaTler
Winds of
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dr Ferry J.
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Meet four of this year’s list of Generation t luMinaries
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L I F E . E X T R A O R D I N A R Y
September 2017
GENERATION T • ASIA’S 60 MOST WANTED
TION T
不同凡響
NERA
GE
SEPTEMBER 2017
SEPTEMBER 2017 NT$260
VOL. 10 NO. 112
*Asia Tatler Readership 2,200,000
*Asia Tatler Circulation 435,952
11GEN. T PLATFORMS DIGITAL 12
GEN. T PLATFORMS
W E B SI TE
LEADERS
Asia’s leaders of tomorrow you need to know today and
people shaping the world
IDEAS
Ideas, business, companies, products you need to know
SELF
Work smarter and Live better: wellness, travel, style, personal development
THE GEN.T LIST
The definitive list of the leaders of tomorrow
EVENTS
Event coverage of Gen.T and partner events, plus a curated directory
of the must-attend entrepreneurial events around the world
13GEN. T PLATFORMS
S O CI A L M E D I A
Daily updates on the world of entrepreneurship via our social media platforms
FACEBOOK WEIBO WECHAT LINE INSTAGRAM YOUTUBE
14GEN. T PLATFORMS
ENEWSLETTER
THE BRIEFING
A curated and smartly-narrated thrice-weekly must-read on the most innovative
people and ideas impacting Asia.
Available in English (2018), traditional Chinese and simplified Chinese (2019)
SPECIAL EDITION NEWSLETTERS
Newsletters on specific themes, topics and events such as Women in Business,
Social Impact in the 21st Century
Available in English (2018), traditional Chinese and simplified Chinese (2019)
VIP NEWSLETTER
Private newsletters sent to Generation T honourees to share special news,
upcoming events, privileges, offers and benefits
PROJECTED DATABASE SIZE:
End 2019: 30,000
End 2020: 50,000
End 2021: 100,000
PROJECTED GEOGRAPHICAL BREAKDOWN:
CHINA 26.6%
MALAYSIA 12%
HONG KONG 11.6%
SINGAPORE 11.6%
TAIWAN 11.6%
PHILIPPINES 10%
THAILAND 8.3%
INDONESIA 8.3%
15GEN. T PLATFORMS
16GEN. T PLATFORMS
EVENTS
FLAGSHIP EVENTS
LIST UNVEILING EVENTS GENERATION T ASIA SUMMIT
JUNE 2019 HONG KONG, NOVEMBER 2019
The annual local celebration across Asia to unveil the year’s list A gathering of 200 of Asia’s young, future leaders to be inspired
and unveiling of the local the CSR initiative. A sit-down dinner on how to face the challenges of the future; catalyse collaboration
for current years’ honourees is followed by an after-party with within the community; leverage on the strengths, talents and ideas in
previous years’ honourees. The event takes place in 9 cities and the region; all framed in a celebration that is stylish, purposeful and
countries across Asia. cutting edge. The event is for Gen.T honourees but is open to qualified
applicants who can contribute and add value to the community.
17GEN. T PLATFORMS
EVENTS
SATELLITE EVENTS
CONCEPTUAL MARKETING EVENTS CROSS-MARKETING EVENT PARTNERSHIPS
We team up with clients to organize concept-driven and tailor made events We join forces with strategic partners to create to bring unique engagement
and campaigns that reach out to our VIPs in unique & memorable ways opportunities to our audience
EX. EX.
- Generation T Salon Series: sponsored by Lancome (Taiwan) - The Breakthrough Prize Foundation 2018
- Tatler Table: Generation T x Essec Business School (Singapore) - The Yidan Prize 2018
- Generation T Speaker Series: sponsored by The Proscenium at Rockwell (Philippines) - IRIS Health & Wellness Festival 2018
- Cartier x Generation T: A Bold And Fearless Collaboration (Singapore) - RISE Conference 2018
- Tiffany & Co. x Generation T Panel Discussion (Singapore) - Design Shanghai 2018
- ART021 2018
18ADVERTISING
19ADVERTISING
PRINT RATE CARD
GUARANTEED POSITIONS
TYPES NO./PAGES RATES (US$) Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading -
Page facing editorial: 15% loading.
STANDARD ADVERTISING
Full Page (ROP) 1 20,000 NON-STANDARD ADVERTISING
Double Page Spread (ROP) 2 30,000 Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours,
metallic inks, gatefolds and other non-standard advertising are available from the director.
SPECIAL INSERTION
Outside Back 1 25,000
BOOKING DEADLINE
Six weeks preceding the month of publication.
Inside Back 1 23,000
IFC Spread 2 45,000
CLOSING DEADLINE
1st DPS 2 44,000
For non-prime position, closing date for all material is the first day of the month preceding the month of
2nd DPS 2 42,000 publication.
3rd DPS 2 40,000
4th DPS 2 39,000 CANCELLATION
1st Ad facing TOC 1 23,000 No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime
2nd Ad facing TOC 1 22,000 position advertisements are non-cancellable.
Masthead/Editor’s Note 1 21,000
*Advertorial features that tell your brand narratives through our lens and voice.
ADVERTORIAL* 1 25,000
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZE TRIM BLEED** TYPE AREA
Full Page 205 x 280 211 x 286 185 x 260 For further enquiries regarding the submission of materials,
Double Page Spread 410 x 280 416 x 286 185 x 260 each page please contact your advertising representative or our ad operation
Front Cover Reverse Gatefold 406* x 280 412* x 286 386 x 260 each page team (hkadops@edipressemedia.com)
*203(L) +203(L) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
22ADVERTISING
DIGITAL RATE CARD
AD TYPES HOMEPAGE + RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS)
EMAIL MARKETING
Sponsored newlsetter and banner US $30,000
(package of 4 editions)
Brand logo and banner appear on top of the newsletter
CUSTOMISED CONTENT PACKAGES US $20,000
SPONSORED CONTENT (WRITEUP)
Advertorial features that tell your brand narratives through
our lens and voice.
(Include 1 day homepage carousel exposure)
(Include 1 eNewsletter Feature)
(Include 1 social media post)
THEMED NEWSLETTER US $50,000
Working with your brand, we conceptualise a themed newsletter
with a mix of curated and original stories that supports your brand
narrative. Your brand logo appears on top
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com)
23CONTACT US
For advertising enquiries, please contact:
TAMARA LAMUNIÈRE
Head of Generation T Asia
T: + 852 2859 4455 E: tamara.lamuniere@edipressemedia.com
CHRISTOPH ROWEN
Regional Sales Director
T: + 852 2859 4475 E: christoph.rowen@edipressemedia.com
EDMOND CHEUK
International Sales Director
T: + 852 2859 4458 E: edmond.cheuk@edipressemedia.com
Edipresse Media Asia Limited
6/F Guardian House, 32 Oi Kwan Road, Wanchai, Hong Kong
T: +852 2547 7117 F: +852 2858 2671
E: hkinfo@edipressemedia.com www.edipressemedia.com
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