MEDIA KIT 2020 - e-commerce Magazin
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BUSINESS SUCCESS ON THE INTERNET
No. 02 | Valid from 1 October 2019
MEDIA
KIT
2020
WIN-Verlag GmbH & Co. KG
Media Kit 2020 e-commerce magazin 1
ers,
dia plann ROI
D ear me ting and
lt ic h a n n el marke c h a n ged
of mu e again
in terms h a ve o n c
r you
tions, we now offe
considera ing portfolio and such as the
rtis ising,
our adve of advert sector
it io n a l fo rm s
o n in the print
a d d bin a ti s online.
2 e x tr a page com -Newsletter Plu
U ne
tand-Alo k with it!
and the S Good luc
EILMEIER
BERND H IREC TOR
ING D
PUBLISH
Media Kit 2020 e-commerce magazin 2
CONTENT
BASICS PRINT ONLINE ESSENTIALS
Print Magazines & more 4 Advertisement price list Print 9 Lead Packages 14 Distribution Print & Online 24
Topics 5 Marketplace Print 10 Online Job Market 16 Timetable and Topic Plan 28
Target Group 6 Ads 11 Online Advertorials/Sponsored Title Portrait 30
Facts 7 Advertising Formats 12 Posts + Advertorial packages 17 Our Publishing Programme 31
References 8 Special Forms of Advertising 13 Online Specials + 18 Contact the team 32
Display Advertising /
Banner Advertising 19
Online 20
Editorial Letter 21
Newsletter 22
Stand-Alone-E-Mail &
Stand-Alone-E-Mail PLUS 23
Photos: shutterstock.com; Jirapong Manustrong (cover), Dean Drobot (page 2), Burdun
Iliya (page 3), Rawpixel.com (page 5), Rido, Jacob Lund, Monkey Business Images, 4 PM
production, fizkes, Syda Productions (page 6), Sammby (page 14), maicasaa (page 21),
Media Kit 2020 e-commerce magazin 3
Darko 1981 (page 24), GaudiLab (page 25), white Mocca (page 27)
Event Online
Print Advertising Promotion Advertising Editorial Letter Direct Mailings
Whitepapers
PRINT MAGAZINES
Social Media & MORE Special Issues
Corporate
Lead Packages Publishing ePaper App
Media Kit 2020 e-commerce magazin 4
TOPICS
A detailed timetable and topic plan can be found starting on page 28.
Marketing Sales Logistics Payment
Infrastructure Data Protection Law
Shop Software Online Marketing Tools Usability
Design CRM Payment Options
Logistics Fulfillment Digital Innovations
Customer Centricity Economies of scale
Data Driven Marketing
Media Kit 2020 e-commerce magazin 5
TARGET GROUP
For two decades, e-commerce
magazine has accompanied the
constantly changing business
field of online trade. In order to
stay on top of things, renowned
e-business experts and specialist
journalists share their experiences
and visions of online business with
readers.
Decision-makers
TARGET GROUP: and executives Marketing managers Employees in retail
• Decision-makers and executives
• Marketing and sales managers
• Employees involved in the
decision-making process in the
retail trade
• Students at colleges and univer-
sities
• Business consultants who wish to
obtain a comprehensive and up-
to-date overview of topics and
trends in online trading
Students at colleges and
universities Business consultants Sales Executives
Media Kit 2020 e-commerce magazin 6
FACTS & FIGURES
DEMOGRAPHIC DATA
3h 85 % 54 % 48 %
aders spend on average also use digital media of are between make the purchase
3 hours with one issue the e-commerce magazine 30 and 49 years old decision alone
TARGET GROUP ATTAINMENT
205,968 22 10,000 up to 120,000 11,525 9,224
p. a. unique visitors on years on the market subscribers to the weekly subscribers of the stand-alo- Xing follower copies sold *Q1/19
website editorial newsletter ne newsletter incl. media
partner network
Sources: WIN-Verlag reader survey, IVW, WiredMinds, Xing
Media Kit 2020 e-commerce magazin 7
REFERENCES
A selection of our Partners and Customers
Media Kit 2020 e-commerce magazin 8
ADVERTISEMENT PRICE LIST FOR PRINT
Size Print Space Bleed Basic Price b/w 2C 3C 4C
2/1 pages 390 x 266 420 x 297 10,980.00 11,810.00 13,000.00 13,000.00
U2 extra 390 x 266 420 x 297 11,990.00 12,490.00 13,090.00 14,990.00
1/1 page 180 x 266 210 x 297 5,620.00 6,050.00 6,500.00 6,990.00 SURCHARGES
2/3 page high 118 x 266 135 x 297 FOR PLACEMENT:
horizontal 180 x 175 210 x 195 4,180.00 4,500.00 4,840.00 5,200.00
15 % surcharge
Juniorpage 132 x 187 150 x 212 3,520.00 3,780.00 4,060.00 4,370.00 for 4th cover page (back cover)
1/2 page high 90 x 266 105 x 297
10 % surcharge
horizontal 180 x 130 210 x 147 3,110.00 3,340.00 3,590.00 3,860.00
for 2nd, 3rd cover page, content
1/3 page high 58 x 266 75 x 297 and editorial
horizontal 180 x 86 210 x 105 2,130.00 2,290.00 2,470.00 2,650.00
10 % surcharge
1/4 page high 42 x 266 52 x 297
for placement request
horizontal 180 x 65 210 x 73 1,650.00 1,770.00 1,910.00 2,050.00
corner field 90 x 130 105 x 147
1/8 page high 42 x 130 ----------- SURCHARGES FOR FORMATS:
horizontal 90 x 60 ----------- 1,170.00 1,250.00 1,350.00 1,450.00
Advertisements in bleed/across
Advertorials (editorial advertisements) are available in 2/1, 1/1 and 1/2 page formats at half the advertising gutter at no additional cost.
price.
DISCOUNTS
Number Scale Quantity Scale
In the case of purchase within one insertion year
(beginning with the publication of the first advertise-
ment). 3% 6% 10% 15% 5% 10% 15% 20%
We grant up to 15% AE on all advertisements made
via an advertising or media agency. This excludes starting from starting from starting from starting from starting from starting from starting from starting from
orders relating to cooperation with Jobware. 2 ads 4 ads 6 ads 8 ads 2 pages 4 pages 6 pages 8 pages
Media Kit 2020 e-commerce magazin 9
MARKETPLACE PRINT
PREMIUM
Basic entry in 6 issues Print + online 1,250.00
(1 year) in one category
each additional category 140.00
Standard
Basic entry in 3 issues Print + online 700.00
(1 year) in one category
Each additional category 140.00
SUPPLIER AND
SERVICE PROVIDER
An entry consists of the company logo,
the address and a short description
(max. 750 characters incl. spaces).
Media Kit 2020 e-commerce magazin 10ADVERTISEMENTS
Technical Data Print
MAGAZINE FORMAT: DATES: TERMS OF PAYMENT:
Booklet format: 210 mm x 297 mm frequency of publication: 6x a year All prices are subject to the valid value added
Type area: 180 mm x 266 mm publication dates: see timetable and topic plan tax. Invoices are due at the latest eight days af-
Bleed: 3 mm on all sides ter the publication date (PD) of the issue. In case
YEAR: of receipt of payment before PD: 2 % discount.
PRINTING AND BINDING METHODS, volume 23, 2020
VAT ID No. DE813744143.
PRINTING DOCUMENTS:
For foreign customers:
offset printing, saddle stitch binding. PUBLISHER: Bank transfer free of charge for the beneficiary.
Address: Advance payment.
Printing Material: WIN-Verlag GmbH & Co. KG
Data in PDF/X3 format, Johann-Sebastian-Bach-Straße 5 Bank details:
other data formats on request. D-85591 Vaterstetten Kreissparkasse Munich Starnberg Ebersberg
Colour profile: ISO Coated v2 300% of ECI
Bank Account No. : 496 208, BLZ: 702 501 50
(www.eci.org) Internet: IBAN: DE86 7025 0150 0000 4962 08
www.e-commerce-magazin.de BIC/SWIFT-Code: BYLADEM1KMS
All colour elements have to be created in 4c
according to Euroscale (CMYK), special colours, Publishing Management:
e.g. HKS or Pantone, are not possible. Bernd Heilmeier (responsible)
Tone value variations may occur within the Phone: 08106/350-251
tolerance range of the offset process. E-mail: bh@win-verlag.de
Data Transmission:
TERMS AND CONDITIONS:
E-mail to cke@win-verlag.de
All contracts are based on our General Terms
Setting costs and the preparation of the print- and Conditions,
ready data are charged at cost price. Further which are available at www.win-verlag.de/
information on data transfer on request via ad allgemeine-geschaeftsbedingungen.
disposition.
Media Kit 2020 e-commerce magazin 11AD FORMATS
Sample formats for our print ads
1/1: 1/1: 1/2 high: 1/2 high: 1/2 horizontal: 1/2 horizontal: Juniorpage: Juniorpage:
180 x 266 trim size 210 x 297 90 x 266 trim size 2105 x 297 180 x 130 trim size 2210 x 147 132 x 187 trim size 2150 x 212
1/3 high: 1/3 high: 1/3 horizontal: 1/3 horizontal: 1/4 horizontal: 1/4 horizontal: 1/4 high: 1/8 high:
58 x 266 trim size 275 x 297 180 x 86 trim size 2210 x 105 180 x 65 trim size 2210 x 74 trim size 252 x 297 42 x 130
1/4 corner: 1/4 corner: 1/4 high: 1/8 horizontal:
90 x 130 trim size 2105 x 147 42 x 266 90 x 60
*Special formats on request
Media Kit 2020 e-commerce magazin 12SPECIAL ADVERTISING FORMATS
Cover with folded front cover Cover with folded back cover Cover flap Cover double gate fold U2 extra
The page that folds out to The page that folds out 1/1 page is placed half Title can be expanded to Combination of cover
the left is connected to the to the right is connected over the title and half the left and right. 2-sided. page 2 and first page
cover page. 4-sided. The to the back cover page. over the back cover. The The production is carried inner part. Ad size 2/1.
production is carried out 4-sided. The production production is carried out out by the publisher.
by the publisher. is carried out by the by the publisher.
publisher.
*In addition to the advertising possibilities mentioned above, we also offer Technical data and prices for all special forms of advertising on request.
individual communication solutions for our customers. From individual
Talk to our Production Department about how your special forms of
special issues to target-group-specific industry supplements to cross-
advertising can be realised in further processing. Please clarify this before
media campaigns. Our slogan „We take care of the integration of solutions“
the production of your advertising form.
is not just empty words. Do not hesitate to contact us about your ideas.
Inserts and tip-ons on request!
Media Kit 2020 e-commerce magazin 13LEAD PACKAGES
Acquiring New Customers
Leads, leads, leads that sounds almost like the We only supply MQ leads, i.e. marketing qual-
gold digging days of the Yukon, as if there was ified leads that, as the name suggests, are not
only one goal left in communication. yet qualified to make the sales call. However,
you have the permission of the interested party
Unfortunately, it is a fact that some of our to send further information and thus convert
customers today are only allowed to spend their the MQL into an SQL (Sales-Qualified-Lead)
advertising money when their success is virtu- in just a few steps.
ally assured. It is usually a matter of using every
euro for advertising as efficiently as possible. The leads are usually generated via electron-
ic mailings in which interested parties are
Nevertheless, not every advertising campaign offered a whitepaper from our customer. By
can be measured with all its effects, and even downloading the whitepaper, the prospec-
if the specialist departments of our customers tive customer releases his or her data and
know this, their hands are often tied. gives permission for further contact by our A lead address of the premium packages con-
customer. All leads supplied by us therefore tains at least the following information: com-
One way out of this unsatisfactory situation are meet the high requirements of the German pany name, address, company size, first name,
the lead packages of our publishing house, Data Protection Act (DSGVO). last name, job function, e-mail, telephone.
with which we offer our customers awareness
and leads in one package. For instance, the We generate these lead addresses from our own The lead addresses for business and standard
advertisement can be address database or together with partners in packages contain only the contact person and
combined with a whitepaper download, or the our media network, such as Leadfactory, Burda, email address.
newsletter with sponsored post and a fixed MB Medien etc., depending on the quantity and
number of leads. This means that with one lead the required depth of information. Should you require further information, we
package you can do one thing without losing All our cooperation partners, like us, guarantee can provide this information for an additional
the other. compliance with the statutory data protection charge. We would be pleased to make you a
provisions of the German Data Protection Act detailed offer.
(DSGVO).
Media Kit 2020 e-commerce magazin 14LEAD PACKAGES
According to the reader target group of the e-commerce magazine you will receive guaranteed MQ leads
100
Leads
75
Leads
50
Leads
20
Leads
15
Leads
10
Leads
5
Leads
MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads –
Premium 100 Premium 75 Premium 50 Business 20 Business 15 Standard 10 Standard 5
You will receive: You will receive: You will receive: You will receive: You will receive: You will receive: You will receive:
• 1 Stand-Alone • 1 Stand-Alone • 1 Stand-Alone • Marketplace entry: • Marketplace entry: • Marketplace entry: • Marketplace entry:
Newsletter Newsletter Newsletter 12 months Print + 12 months Print + 12 months Print + 6 months Print +
• Marketplace entry: • Marketplace entry: • Marketplace entry: Online Online Online Online
12 months Print + 12 months Print + 12 months Print + • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text
Online Online Online ads with your white- ads with your white- ads with your white- ads with your white-
• 2 Newsletter text • 2 Newsletter text • 2 newsletter text paper paper paper paper
ads with your white- ads with your white- ads with your white- • Sponsored post + • Sponsored post +
paper paper paper Xing Xing 2,200.00 EUR 1,300.00 EUR
• Sponsored post + • Sponsored post + • Sponsored post + •W ide Skyscraper 2 •W ide Skyscraper 1
Xing Xing Xing weeks week
• Wide Skyscraper • Wide Skyscraper
(160x900) 2 weeks (160x900) 1 week 7,500.00 EUR 3,400.00 EUR 2,600.00 EUR
13,990.00 EUR 9,900.00 EUR
Bitte beachten Sie, dass der Adressumfang zwischen den Premium- und Business-/Standard-Paketen variiert.
Your advantages:
Leads +
Measurable results of your Guaranteed lead volume in Data Protection Regulation Increased awareness
Online Activity = marketing strategy accordance with the German (DSGVO) for your company
General
Media Kit 2020 e-commerce magazin 15ONLINE JOB MARKET
Range Plus Company Profile
TOP JOB Link Premium Job incl. Jobware TOP employer: own mi-
In TOP JOB Box: Exclusive: Full-service advertise- crosite with logo, pic-
job title, company name, PREMIUM JOB Box: ment: placement in the ture, company details,
location, link to job ad- logo, job title, compa- e-commerce magazines’ contact persons, detai-
vertisement on your ny name, location, link job market and at Job- led texts, link to career
career website to job advertisement on ware with publication on page, etc.
your career website up to 400 Jobware part-
ner pages
Homepage
Job Market
Newsletter: reference and link
5x 1x 1x 2x
(inclusion in weekly newsletter)
Publication at Jobware
Additional publication on up to
400 Jobware partner websites
Top Employer
(logo on overview page
and micropage behind)
Duration 4 weeks 1 week 30 days 1 year
Price 250.00 200.00 1,095.00 450.00
Publisher Combination:
Each further WIN job exchange 125.00 100.00 300.00
Incl. 1 TOP JOB link
Publication on all 7 WIN-Verlag
1,000.00 500.00 on a job exchange! 1,750.00
job exchanges
Media Kit 2020 e-commerce magazin 16ONLINE-ADVERTORIALS/SPONSORED POSTS + ADVERTORIAL-PACKAGES
Are you already using the power of online advertorials?
Online advertorials, also known as spon- e-commerce magazine, you can reach
sored posts, differ from the currently an additional 11,525 follower on Xing
highly stylized “native ads” primarily in who will be made aware of your online
their legal conformity, because the clear advertorial.
identification with the term “sponsored
post” makes it clear to every reader that As part of our advertorial packages, we
it is a purchased article. A requirement also offer you the option of publishing
of fairness. your sponsored post as an advertorial
in the print and ePaper editions. We are
In addition, sponsored posts can be ad- talking here about a maximum possible
vertised via various other online media, editorial reach that you can benefit from.
thus increasing the number of readers
enormously. We therefore offer you var-
ious additional methods to increase the
traffic on your online advertorial.
Advertisement via our weekly editorial
OUR PACKAGE PRICES:
letter. For you, this means that around Sponsored post standard (publication of your online advertorial on 950.00 EUR
10,000 subscribers to our editorial www.e-commerce-magazin.de for one month)
letter will also be presented with the Sponsored post news+ (As previously described, but additionally advertised to 1,225.00 EUR
sponsored post on our website and will approx. 10,000 subscribers via our weekly newsletter)
receive a direct link to it. Sponsored post social+ (As described before, but also shown on our Xing channel to 2,500.00 EUR
about 11,525 follower)
As a further advertising measure, we
Premium advertorial package (sponsored post social+ as well as the publication of 5,900.00 EUR
offer to advertise your sponsored post
the advertorial in the print and ePaper edition. 1/1 page advertorial (approx. 4000
via our social media channels. With the
characters)
Same as the premium advertorial package, but with 2 pages advertorial (approx. 8,990.00 EUR
8000 characters plus pictures)
Media Kit 2020 e-commerce magazin 17ONLINE SPECIALS+
Whitepapers, directories & posts
WHITEPAPER: POSTS: MARKETPLACE:
Small: whitepaper for 3 months to 1,200.00 Calendar of events per event (logo 190.00 Service provider for 12 months (logo, 590.00
download incl. leads (picture + teaser EUR + text) EUR address block, max. 500 characters EUR
text) with advertising of whitepaper Exhibition area per year 1,500.00 text)
by two text ads in the newsletter of EUR Publication of entries from the Marketplace
your choice (image + text) Change of editorial company profiles 98 EUR Print.
Medium: with advertisement of the 1,700.00 per additional website 75 EUR
whitepaper by EUR
- four text advertisements in the
newsletter according to your
choice (image + text)
- a medium rectangle banner for
four weeks on the website
Large: with advertisement of the 2,500.00
whitepapers by EUR
- eight text advertisements in the
newsletter according to your choice
(image + text) + eight weeks medium
rectangle banner (250 x 300 pixels)
Media Kit 2020 e-commerce magazin 18DISPLAY-ADVERTISING / BANNER ADVERTISING
Prices & Formats
Billboard Maxi Ad Wallpaper Fullsize Banner Wallpaper Large Medium Rectangle Leaderboard Large
rotating Homepage rotating rotating rotating rotating rotating
1.100 x 285 px 732 x 400 px 728 x 90 px + 468 x 60 px 1.120 x 120 px + 300 x 250 px 1.100 x 120 px
1,425.00 EUR 825.00 EUR 160 x 600 px 450.00 EUR 160 x 600 px 825.00 EUR 1,125.00 EUR
per week per week 1,200.00 EUR per week 1,312.00 EUR per week per week
per week per week
All banners -
except the Maxi
Ad - will be
published on
the subpages.
Advertisement
Video Rectangle Leaderboard Skyscraper Skyscraper Wide Skyscraper Wide Skyscraper prices in Euro per
rotating rotating Standard Large Standard Large insertion period,
300 px width 728 x 90 px rotating rotating rotating rotating 1 week
height depending 900.00 EUR 120 x 600 px 120 x 900 px 160 x 600 px 160 x 900 px
on video format per week 600.00 EUR 825.00 EUR 675.00 EUR 900.00 EUR
up to 250 px per week per week per week per week
975.00 EUR
per week
Media Kit 2020 e-commerce magazin 19ONLINE
ACCESS CONTROL: DATA DELIVERY:
WiredMinds AG (LeadLab) Five working days before the start of the campaign by e-mail:
cke@win-verlag.de
ACCESS: File formats for banners: GIF, PNG, JPEG or html5
The activation is always Monday 0:00 o’clock, the booking period has to be
Unique visitors: 17,164 (monthly) at least seven days.
Page impressions: 35,187
(status quo July 2019) EXTERNAL ADSERVER USE: Google Ad Manager
Follower on our Xing presence: approx. 11,525
Editorial newsletter: 10,000 subscribers, weekly mailings
TERMS OF PAYMENT:
Stand-Alone Newsletter: up to 120,000 recipients,
Invoices are paid immediately after receipt. VAT ID No.: DE813744143.
price on request
For foreign customers: Bank transfer free of charge for the beneficiary.
Advance payment. Bank account: Kreissparkasse München Starnberg
Ebersberg, account no. : 496 208, bank code: 702 501 50,
IBAN: DE86 7025 0150 0000 4962 08, SWIFT-BIC: BYLADEM1KMS
Please consider the examples on the following pages.
ONLINE DISCOUNTS Number Scale*
5% 10% 12% 15% 20%
*No discounts are transferred from
from 8x from 16x from 24x from 32x from 40x
print ads
Media Kit 2020 e-commerce magazin 20EDITORIAL LET TER
E-COMMERCE MAGAZ
INE
The editorial letter
is published week
and provides aro ly in our compan
und 10,000 subs y
information for de cribers with targe
cision-makers an ted
ing and sales ma d managers, marke
nagers, decision-m t-
employees in ret akers, implement
ail, students at co ing
business consult lle ges and universitie
ants who wish to s,
sive and up-to-d obtain a compreh
ate overview of top en-
online trading. ics an d trends in
An ideal environme
nt in which to pla
banner. The open ce a text ad and/
ing rates are betw or
depending on th een 14 and 17%
e thematic focus ,
delivery rate is cu of the newsletter
rrently 99.82%. . The
The sum of all cli
cks is between 25
newsletter. For yo 0 and 450 per
u this means up to
more are possible 30 clicks and mu
on your text ad. ch
SUBSCRIBE
Media Kit 2020 e-commerce magazin 21NEWSLETTER
Advertising possibilities in our Editorial Newsletter
Text ad with image Skyscraper Superbanner
Headline, image, text (max. 500 charac- 120 x 600 pixels 560 x 200 pixels
ters incl. blanks), link text, link or video 788.00 EUR per week 998.00 EUR per week
578.00 EUR per week
Media Kit 2020 e-commerce magazin 22STAND-ALONE-E-MAIL & STAND-ALONE-E-MAIL PLUS
A Stand-Alone-E-Mail is a promotion-re- address and not the advertising company.
lated form of advertising, which is usually Since the advertising company is named
sent only once. exclusively in the mail, the level of atten-
tion is very high.
You have the choice to select only our own
newsletter addresses or to book the entire Your benefit in detail:
address database of our media network - Traffic for your landing page without
(LeadFactory, Burda, MB-Media etc.). large detours
- Low scattering losses due to very low
The basis for the following maximum vertical addresses
reach of over 78,017 recipients is our - High level of attention in the target
target group: Decision-makers and audience
executives, Marketing and sales managers, - Exclusive presentation of the company
employees involved in the decision-mak- - Image transfer by using our magazine
ing process in the retail trade, students at title in the header of the mail
colleges and universities, business consult-
ants who wish to obtain a comprehensive It goes without saying that all our ad-
and up-to-date overview of topics and dresses and those of our partners comply
trends in online trading. with the strict regulations of the German
Data Protection Act (DSGVO). The price
With E-Mail Plus, we can also serve your in- for the mailing according to our target
dividual wishes, i.e. you can make further group definition is 3,990.00 EUR for your
restrictions in the target group, such as own address base. The price increases by
company size or industry. *399.00 EUR per thousand if it is sent via
our media network
With this form of advertising, the owner
of the address sends the Stand-Alone-E-
Mail on behalf of the booking company. *However, in case of additional restrictions or a target
The sender is therefore the owner of the group change, prices and coverage may vary.
Media Kit 2020 e-commerce magazin 23DISTRIBUTION PRINT & ONLINE
IVW & More
DISTRIBUTION DIGITAL ENGINEERING MAGAZINE
In addition to paid subscriptions, a stra- towards a distribution of approx. 15,000
tegic mailing list and magazine sales, we per year, with an upward trend.
distribute our magazine primarily through
We are constantly working on optimising
events.
our magazines and content distribution,
People at events, seminars and trade which in an increasingly digital world is
fairs are in a high-involvement situation a permanent challenge that we have so
because they are actively seeking informa- far successfully managed. Continuing like
tion and are therefore more receptive. this is not an option for us, we rather want
to see the digital transformation as an
The ratio of readers to distributed issues is
opportunity.
therefore similar to that of traditional mag-
azine mailings, which is also confirmed by A good example of this are our Xing por-
our subscription figures, a figure that has tals, with which we generate new followers
been stable for years — and all this in a every day. Our title e-commerce magazine
market in which reading habits are increas- already has around 11,400 followers, who
ingly changing. not only read our articles, but also perceive
the display advertising or the integrated
We are responding to this change by offer-
online advertorial.
ing our magazines as ePaper apps in the
WIN kiosk and as eJournals at Lufthansa,
its Star Alliance partners and around 50
top hotels (details on the next page). The
number of copies distributed via these
channels is growing steadily, and so we are
now steering the entire publishing house
Media Kit 2020 e-commerce magazin 24... READ WHEREVER YOU WANT!
All of the companies and organizations AIR Dolomiti • ATLANTIC Hotels • Austrian • ARCOTEL • Best Western Plus • Crown Plaza
listed below offer their customers the
Dorint • DESIGN HOTELS • Eurowings • FLEMINGS • The Flag • WESTIN • Hampton • Holiday Inn
opportunity to read our trade journal
as an ePaper. Hilton • Park Hyatt • Grand Hyatt • Hyatt Regency • Ibis Hotel • Hotel INDIGO • IntercityHotel
This enables us to reach our target INTERCONTINENTAL • Jumeirah Hotel & Resort • Kempinski • Le MERIDIEN • Lufthansa
readership not only at the workplace Louvre Hotels • Mandarin Oriental • Marriott • Mercure • neos • Oman Air • ETIHAD
and at trade fairs and events, but also
PrivatCityHotel • Radisson Blue • Steigenberger • SOFITEL • EL AL • Swiss • S7 Airlines • TITANIC Hotels
on business trips and holidays, i.e.
whenever there is time to deal with VIENNA HOUSE • virgin atlantic • WELCOME Hotels • Schweitzer Fachinformation • AIDA
complex topics at leisure. Aldiana • TUI Cruises • Commundo • Lti Hotels • Iberia • British Airwaya • SunExpress
Turkish Airlines • Cathay Pacific • The Ritz Carlton • Accor Hotel • SHANGRI-LA • Fairmont
THE WORLD • SILVERSEA • SEABORN
Media Kit 2020 e-commerce magazin 25DISTRIBUTION PRINT & ONLINE
We always Reach our Readers
Edition
Distributed circulation: Paid circulation: Readers per issue:
PRINT* Total media range
10,791 9,224 3.1**
77,070
copies copies
Distribution
ePaper 2019: Website: Editorial newsletter:
DIGITAL XING:
1,277 205,968 10,000 11,525
copies Unique visitors subscribers followers
per year
*IVW Q1/2019 incl. previous reporting periods
** WIN publishing house online survey 2017
Media Kit 2020 e-commerce magazin 26As a hosting provider, we rely on strong
online advertising partners such as e-commerce
Magazin. This enables us to reach exactly the
right target group.
FALKO TIMME
MANAGING DIRECTOR OF TIMME HOSTING GMBH & CO. KG
Media Kit 2020 e-commerce magazin 27TIMETABLE AND TOPIC PLAN
In each issue of the e-commerce magazine you will find the following core topics:
Marketing Sales Logistics Payment Infrastructure Data Protection Law Shop Software Online Marketing Tools
Usability Design CRM Payment Options Logistics Fulfillment Digital Innovations Customer Centricity
Economies of scale Data Driven Marketing
Dates Core Themes Specials Other Topics Events
1
•R eturns management • New Work • Payment 10-11/03/20 e-Tail Germany, Munich
• Intralogistics •C andidate manage- • Collection 10-12/03/20 Tradeworld
PD: 18/02/20 ment • Influencer marketing 10-11/03/20 Internet World Expo, Munich
ED: 20/01/20 •A I-HR solutions • Retail marketing 10-12/03/20 LogiMAT, Stuttgart
AD: 31/01/20 18-19/03/20 SMX, Munich
DP: 04/02/20 23/03/20 Plenty Markets Online
Händlerkongress, Kassel
31/03-01/04/20 d3con, Hamburg
2
• Packaging • E -commerce in • Shop software 20-22/04/20 CeMAT, Hanover
• Sustainability smart cities • Crossborder 21-23/04/20 DMEA, Berlin
PD: 17/04/20 • Mobility • AI in e-commerce 06-08/05/20 Re:Publica, Berlin
ED: 17/03/20 • Marketplaces 07-13/05/ interpack, Düsseldorf
AD: 30/03/20 • 10 years of K5 - Future of 09/05/20 Women & Work, Frankfurt
DP: 01/04/20 e-commerce 12-13/05/20 Online Marketing Rockstars,
Hamburg
12-14/05/20 Anga Com, Cologne
26-27/05/20 K5 Conference, Berlin
05-06/06/20 Prokom, Düsseldorf
Media Kit 2020 e-commerce magazin 28Dates Core Themes Specials Other Topics Events
3
• Voice commerce • Fulfilment • AI marketing tools for June Artificial Intelligence, Berlin
• Social commerce • L ogistics for start-ups e-commerce June Marketplace Day, Berlin
PD: 10/06/20 • I ndustry reports on • E-invoicing July Tactixx, Munich
ED: 07/05/20 digital transformation: • Omnichannel 24-25/06/20 Security Expo, Munich
AD: 20/05/20 customer centricity • Modern shop concepts 29/06-03/07/20 Developper week, Nuremberg
DP: 26/05/20 along the customer 02-03/07/20 CiMi CON Evolution, Berlin
journey 08/07-09/07/20 Sales Management Congress, Berlin
4
• Logistics of the future • Multichannel • Advertising and campaign September DMEXCO, Cologne
• Logistics in year-end •C hristmas business planning 06-11/09/20 IFA, Berlin
PD: 26/08/20 business •P ackaging for year-end • Customer loyalty 17-18/09/20 mailingtage, Frankfurt
ED: 28/07/20 business • Progressive webapps 29/09-01/10/20 Powtech, Nuremberg
AD: 10/08/20 •C reditworthiness and • Payment 08-10/10/20 it-sa, Nuremberg
DP: 12/08/20 financing in e-com-
merce
5
• New concepts for the • F ashion commerce • Social advertising November Digital Future Congress, Essen
last mile • S tationary versus • Hosting November Personalmesse, Munich
PD: 22/10//20 • Smart inner-city deliv- online trading • Video marketing November Payment Summit, Hamburg
ED: 23/09//20 ery methods •R eturns management • Gamification and e-com- November Deutscher Handelskongress, Berlin
AD: 06/10/20 •C ustomer psycholo- merce November Data Driven Business, Berlin
DP: 08/10/20 gy — how does the November Swiss Payment Forum, Zurich
customer tick? Data Driven Marketing Conference,
November
Munich
6
• Reputation and online •A I and robotics in • Mobile commerce January 2021 Chance, Halle
ratings logistics • Payment January 2021 Chance, Gießen
PD: 03/12//20 • Complaint manage- • L ogistics of sensitive • Customer dialogue and January 2021 Sales Marketing Messe, Munich
ED: 04/11//20 ment goods touchpoints January 2021 Deutscher Handelsimmobilienkon-
AD: 17/11/20 • Data analytics • S torage utilisation • Trends 2021 gress, Berlin
DP: 19/11/20 • Digital change in com- January 2021 Learntec, Karlsruhe
panies — what needs to Beginning of February Loca conference, Wiesbaden
change in people’s minds?
Media Kit 2020 e-commerce magazin 29TITLE PORTRAIT
Over 21 years on the market
BRIEF DESCRIPTION: wealth of solutions, offers, market strategies, VOLUME ANALYSIS:
business models and start-ups. This is the only
Anyone who would like to earn money on the 2019 = 6 issues (1/2019 - 6/2019)
way for everyone — whether companies or lone
Internet relies on e-commerce. With an annual Format of the magazine: DIN A4
warriors — who earn money in and with the
turnover of more than 65 billion euros, the Total volume: 288 pages
Internet to be well-informed.
industry achieves a significant share in the Ger- Editorial part: 217 pages
man retail sector. Considering the influence of Advertising section: 71 pages
With a broad spectrum of topics from market-
the online channel on stationary retail, the sales Inserts: -
ing, sales, logistics, payment, infrastructure, data
effect is even greater. Not to mention the wealth Tip-ons: -
protection and law, the e-commerce magazine
of digital business ideas and services with which
covers all questions that arise in daily online
money can be earned on the Internet.
business. This includes the choice of the right
EDITORIAL CONTENT ANALYSIS:
shop software and online marketing tools as 2019 = 288 pages (1/2019 - 6/2019)
There is still a gold-rush atmosphere on the
well as questions concerning usability, design, 6 issue Pages
Internet, but the digital transformation has not
CRM, payment options, logistics and fulfilment. Current developments in
really made Internet business any easier.
e-commerce 54= 25%
A glimpse into the future Marketing solutions for the
Stationary and online-based trading are increas-
The magazine shows how digital innovations, e-commerce 26 = 11.98%
ingly merging into multichannel sales channels
customer centricity, economies of scale and data AI in e-commerce 15 = 6.91%
with a clear focus on the customer. Without
driven marketing lead to sustainable custom- Logistics 14 = 6.45%
personalisation, sales advising chatbots, and
er relationships and competitive advantages Industry news 14 = 6.45%
corresponding tracking it will be impossible.
in e-commerce. A mixture of market review, Returns management 12 = 5.53%
Already, augmented reality, voice and social
theoretical principles and current best practices Payment 12 = 5.53%
commerce and solutions based on artificial intel-
provides the necessary tools for the conception Product news 12 = 5.53%
ligence are overrunning us. E-commerce is in a
and operation of an online shop. In addition, Packing 12 = 5.53%
constant state of change. This means not losing
the e-commerce magazine offers an inspiring Customer Care – Customer dialogue 10 = 4.6%
sight of the bigger picture.
outlook on new business ideas that may seem Infrastructure for the online shop 8 = 3.69%
crazy today. Security in e-commerce 8 = 3.69%
Always up-to-date
. Start-ups in e-commerce 8 = 3.69%
The e-commerce magazine provides clarity
SEO 6 = 2.76%
with well-founded expert articles — among the
Law 6 = 2.76%
Media Kit 2020 e-commerce magazin 30OUR PUBLISHING PROGRAMME
5/19 Juli/August 32. Jahrgang www.autocad-magazin.de ISSN-0934-1749 D, A, CH: 14,80 Euro, weitere EU-Länder: 17,00 Euro
AUTOCAD & Inventor Magazine DIGITAL ENGINEERING Magazine e-commerce magazine
D, A, CH: 12,70 Euro_weitere EU-Länder: 15,60 Euro | Eine Publikation der WIN-Verlag GmbH & Co. KG │ www.e-commerce-magazin.de
Eine Publikation der
WIN-Verlag GmbH & Co. KG
& Inventor
Schleppkurven-Analyse
Das Praxismagazin für Konstruktion und Planung
The manufacturer-independent The trade magazine for the design 03 19 The editorial staff of e-commerce
Fahrmanöver
berechnen und trade journal is aimed at all users and engineering sector reports on magazine sees itself as an interme-
simulieren
and decision-makers who work with all aspects that are important in diary between suppliers and the
Autodesk software solutions. The integrated (holistic) product develop- market and reports independently,
magazine provides practical support ment. The focus is on solutions and competently and critically on current
for the selection, introduction and strategies for efficient engineering e-commerce trends, strategies,
operation of software and hardware. as well as innovations from drive applications and solutions — both
PRAXIS
Know-how: Tipps und Tricks für
MASCHINENBAU
Digitaler Zwilling: Von AutoCAD
ARCHITEKTUR
Energietechnik:
It also focuses on solutions in the technology, automation, electrical KI – Online-Händler sind die Pioniere in the local, national and global
Lukas Gojda, shutterstock.com
fields of drive technology, automa- engineering, fluid technology, con- environment.
Konstrukteure und Architekten zur 3D-Simulation 26 BIM spart Strom
Bilder: Transoft Solutions;
Logistik der Zukunft ● Must have Instagram ● Marketing voll automatisiert ● Amazon clever analysieren ●
Auslegung: Bauteil-Konfigurator TGA: Heizlast mit Von Cookies und Trackern ● CRM ● Intelligente Chatbots
Im Heft: SPECIAL CAD-SCHULUNGEN
beschleunigt Entwicklung Revit berechnen
Bildquelle: VAlex / Shutterstock.com
tion, electrical engineering, fluid nection technology and construction
technology and connectivity. components.
03/19 WWW.DIGITALBUSINESS-CLOUD.DE HERBST 2018 www.win-verlag.de Eine Publikation der WIN-Verlag GmbH & Co. KG
DIGITAL MANUFACTURING DIGITAL BUSINESS
DAS EXPERTENMAGAZIN FÜR DIE SMART COMPANY CLOUD
DIGITAL BUSINESS CLOUD B U I L D I N G I N F O R M AT I O N M O D E L I N G U N D G E B Ä U D E A U T O M AT I O N
CONSTRUCTION NEWS
DIGITAL MANUFACTURING focuses Whoever wants to be prepared for Provides architects, civil engineers,
EFFIZIENTE BAUPROZESSE
on fundamentals, methods, technical the future has to understand it. In the DURCH DIGITALE VERNETZUNG structural engineers, building
trends, IT solutions and practical ap- trade magazine DIGITAL BUSINESS planners, energy planners and con-
plications from the field of the digital CLOUD, experts with extensive prac- struction experts with information on
Eine Publikation der WIN Verlag GmbH & Co. KG | Ausgabe-Nr.: 161 | CH: sfr 21,– | A: € 12,– | D: € 11,50 | Bild: Corona Borealis Studio/shutterstock.com
process chain in production. The tical experience analyse, describe the most important innovations in
magazine conveys the productivity and evaluate the current trends, the following segments: architecture,
advantages that can be achieved INDUSTRIE 4.0 drivers and technologies of digital BIM, construction IT, building services
Bild: © BABAROGA, shutterstock.com
FOKUS GESAMTUNTERNEHMEN
in production through the right CDO INSIGHT DOSSIER SECURITY INNOVATION
transformation, the implications of & TGA, AVA, energy planning, facility
strategies and solutions. which managers in medium-sized management, project management
Jenseits neuer Technologien und - E-Mail-Angriffe abwehren Vom Geistesblitz zum Prototyp:
Trends führen drei Dinge bei der - Wertschöpfung im IoT sichern In der „digitalen Garage“ lassen
digitalen Transformation zum - E-Commerce-Daten schützen sich kundenfeundliche Lösungen
Unternehmenserfolg - DDoS-Angriffe bei 5G erkennen schnell und leicht erproben
companies need to know and assess, and controlling, mobile commu-
and support them in successfully nications, energy and building
shaping their business in the future.
2018 Eine Publikation der WIN-Verlag GmbH & Co. KG 2018
1/19
www.win-verlag.de www.digital-manufacturing-magazin.de
www.digital-process-industry.de
DIGITAL PROCESS INDUSTRY DWG solutions SPECIAL ISSUES &
D, A, CH: 9,50 Euro, weitere EU-Länder: 11,70 Euro
DIGITALPROCESSINDUSTRY DIGITALISIE RUNG IN DE R P RO ZE SSINDUSTR IE
The trade and decision-makers’
DWG solutions
Sommer 2019
The DWG format is a widely used
AUFBAU UND OPTIM IERUNG IT-GESTÜTZTER PRODUK TIONSPROZESSE
SAP IN DER
PRODUKTION
SON D ERH EFT
CORPORATE PUBLISHING
Hintergrundbilder: shutterstock.com
magazine DIGITAL PROCESS CAD file format for design drawings. 2018 www.digital-manufacturing-magazin.de
Profit from the popularity of
INDUSTRY provides information on With DWG-compatible CAD pro- AUFBAU UND OPTIMIERUNG IT-GESTÜTZTER PRODUKTIONSPROZESSE
MINDSPHERE
S ON D ERH EFT
our publications to create
how processes can be optimised and grammes, users can create drawings an individual special edition
production processes perfected in in DWG format. about your products and
Bild: X-RAY pictures,
SAP MES bei Gerolsteiner Brunnen
Shutterstock.com
Digitalisierung in der Produktion
2018 WWW.DIGITALBUSINESS-CLOUD.DE
FÜR GOOGLE GERMANY
SONDERAUSGABE
CLOUD
the medium run, as well as on how steigert Effizienz
DAS EXPERTEN MAGAZIN
services.
the use of raw material resources,
GOOGLE-
energy and time can be made more
MULTIPHYSIKMODELLIERUNG IN DER BIOPHARMAINDUSTRIE
DWG-CAD-Software
IoT-Betriebssystem MindSphere
Jenseits der Simulation für Konstruktion und SPIRIT So nutzen Sie das volle
economical. Architektur AUS DERPotenzial Ihrer Daten
CLOUD
Eine Publikation der WIN Verlag GmbH & Co. KG
SMART, SICHER, SCHNELL – BUSINESSDATEN EFFIZIENT NUTZEN
Media Kit 2020 e-commerce magazin 31RESPONSIBLE CONTACTS
Get in touch with us
Daniela Müller Christiane Manow-Le Ruyet Bernd Heilmeier
MEDIA CONSULTING EDITOR-IN-CHIEF PUBLISHING HOUSE MANAGEMENT
(RESPONSIBLE FOR ADVERTISING)
08106/350-160 08106/350-150
dm@win-verlag.de cml@win-verlag.de 08106/350-251
bh@win-verlag.de
Chris Kerler Helga Wrobel WIN-VERLAG GMBH & CO. KG
AD SCHEDULING SALES
Johann-Sebastian-Bach-Str. 5
08106/350-220 08106/350-132 85591 Vaterstetten
cke@win-verlag.de hew@win-verlag.de Publisher: Hans-J. Grohmann
08106/350-0
Bettina Prim Sabine Immerfall info@win-verlag.de
MEDIA CONSULTING COOPERATIONS
08106/350-223 www.e-commerce-magazin.de
08106/350-131
bp@win-verlag.de si@win-verlag.de
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