KIT MEDIA & Inventor - AUTOCAD Magazin
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& Inventor
The practice magazine for construction and planning
No. 02 | Valid from 1 October 2019
MEDIA
KIT
2020
WIN-Verlag GmbH & Co. KG
Media Kit 2020 AUTOCAD & Inventor Magazin 1
ers,
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tand-Alo with it!
and the S Good luck
EILMEIER
BERND H RECTOR
NG DI
PUBLISHI
CONTENT
BASICS PRINT ONLINE ESSENTIALS
Print Magazines & more 3 Advertisement price list Print 8 Lead Packages 14 Distribution Print & Online 23
Topics 4 Marketplace Print 9 Online Job Market 15 Timetable and Topic Plan 27
Target Group 5 Ads 10 Online Advertorials/Sponsored Title Portrait 30
Facts 6 Advertising Formats 11 Posts + Advertorial packages 16 Our Publishing Programme 31
References 7 Special Forms of Advertising 12 Online Specials + 17 Responsible Contacts 32
Display Advertising /
Banner Advertising 18
Online 19
Editorial Letter 20
Newsletter 21
Stand-Alone-E-Mail &
Stand-Alone-E-Mail PLUS 22
Photos: shutterstock.com; Gorodenkoff (cover), Dean Drobot (page 2), Charlie‘s (page 3),
Maksym Dykha (page 5), Dmytro Zinkevych, Matej Kastelic, goodluz, PhotoProRo,
Gorodenkoff, Rawpixel.com (page 6), Sammby (page 14), maicasaa (page 21),
Media
Darko 1981 (pageKit
24),2020
GaudiLab (page 25), Bubushonok (page 27) AUTOCAD & Inventor Magazin 2
Print Advertising Event Online
Promotion Advertising Editorial Letter Direct Mailings
Whitepapers
PRINT MAGAZINES
Social Media & MORE Special Issues
Corporate
Lead Packages Publishing ePaper App
Media Kit 2020 AUTOCAD & Inventor Magazin 3
TOPICS A detailed timetable and topic plan can be found starting on page 27. CAD CAM PDM BIM Simulation CAD Practice Autodesk Software Electrical Engineering AVA Applications for Mechanical Engineering Architecture/Construction GIS Facility Management Building Services Materials Tools und Utilities Graphics Solutions Workstations Large Format Printers 3D Printers 3D Laser Scanners Drive Technology Automation Construction Elements Fluid Technology Connection Technology Linear Technology
TARGET GROUP
The AUTOCAD & Inventor mag-
azine is an independent prac-
tice-oriented magazine for all users
and decision-makers of companies
who work with Autodesk solutions
or industry, construction, planning
and development applications
based on them from other manu-
facturers.
TARGET GROUP: Generations X & Y Decision-Makers Architects
• Design engineers
• Engineers
• Architects
• Planners
• Technicians
• Technical draughtsmen
in the sectors:
mechanical engineering, mechan-
ics, architecture, construction,
building automation, geographical
information systems (GIS), plant
engineering, building technology,
electrical engineering
Technical Draughtsmen Designers & Engineers Planners
Media Kit 2020 AUTOCAD & Inventor Magazin 5
FACTS & FIGURES
DEMOGRAPHIC DATA
4h 90 % 59 % 52 %
readers spend on average also use digital media of are between make the purchase decision
4 hours with one issue the AUTOCAD & Inventor 30 and 59 years old alone
magazine
TARGET GROUP ATTAINMENT
64,200 32 8,000 up to 120,000 17,000 8,365
per annum unique visitors years on the market subscribers to the subscribers of the Xing follower copies sold *Q1/19
editorial newsletter stand-alone newsletter incl.
media partner network
Sources: WIN-Verlag reader survey, IVW, WiredMinds, Xing
Media Kit 2020 AUTOCAD & Inventor Magazin 6
REFERENCES
A Selection of our Partners and Customers
HSMTEC
cad /cam solutions
HAUPTLOGO Stand-alone-Logo HAUPTLOGO Stand-alone-Logo
4C: 75/0/100/0 Pantone 368
< WKO 60% S HKS 65
< WKO 60% S
^ Anwendung auf weißem und schwarzem Hintergrund sowie auf Fotos.
Media Kit 2020 AUTOCAD & Inventor Magazin 7
Diese Logos dürfen NIE auf einer grünen Fläche stehen.
ADVERTISEMENT PRICE LIST FOR PRINT
Size Print Space Bleed Basic Price b/w 2C 3C 4C
2/1 pages 390 x 266 420 x 297 11,420.00 12,280.00 13,200.00 14,200.00
U2 extra 390 x 266 420 x 297 12,094.00 13,490.00 14,490.00 14,990.00
1/1 page 180 x 266 210 x 297 6,020.00 6,470.00 6,960.00 7,480.00 SURCHARGES
2/3 page high 118 x 266 135 x 297 FOR PLACEMENT:
horizontal 180 x 175 210 x 195 4,810.00 5,170.00 5,560.00 5,980.00
15 % surcharge
Juniorpage 132 x 187 150 x 212 4,410.00 4,740.00 5,100.00 5,480.00 for 4th cover page (back cover)
1/2 page high 90 x 266 105 x 297
10 % surcharge
horizontal 180 x 130 210 x 147 3,910.00 4,200.00 4,520.00 4,860.00
for 2nd, 3rd cover page, content
1/3 page high 58 x 266 75 x 297 and editorial
horizontal 180 x 86 210 x 105 2,700.00 2,910.00 3,130.00 3,360.00
10 % surcharge
1/4 page high 42 x 266 52 x 297
for placement request
horizontal 180 x 65 210 x 73 2,090.00 2,250.00 2,420.00 2,600.00
corner field 90 x 130 105 x 147
1/8 page high 42 x 130 ----------- SURCHARGES FOR FORMATS:
horizontal 90 x 60 ----------- 1,250.00 1,340.00 1,440.00 1,550.00
Advertisements in bleed/across
Advertorials (editorial advertisements) are available in 2/1, 1/1 and 1/2 page formats at half the advertising gutter at no additional cost.
price.
DISCOUNTS Number Scale Quantity Scale
In the case of purchase within one insertion year
(beginning with the publication of the first advertise-
ment). 3% 6% 10% 15% 5% 10% 15% 20%
We grant up to 15% AE on all advertisements made
starting from starting from starting from starting from starting from starting from starting from starting from
via an advertising or media agency. This excludes
2 ads 4 ads 6 ads 8 ads 2 pages 4 pages 6 pages 8 pages
orders relating to cooperation with Jobware.
Media Kit 2020 AUTOCAD & Inventor Magazin 8
MARKETPLACE PRINT
SHOPPING GUIDE APPLICATION DIRECTORY TRAINING PROVIDERS
Booking for 8 issues (incl. logo and Appears automatically in print & online Authorised training centres and non-au-
company profile), publication in print thorised training providers. Publication
& online in print & online
Booking for 8 issues 1,250.00
in 1 category 1,250.00 incl. logo and text Booking with logo for 760.00
8 issues
in 2 categories 2,150.00
in 3 categories 3,000.00
in 4 categories 3,800.00
for each additional category 850.00
Media Kit 2020 AUTOCAD & Inventor Magazin 9
ADVERTISEMENTS
Technical Data Print
MAGAZINE FORMAT: Setting costs and the preparation of the print- TERMS AND CONDITIONS:
ready data are charged at cost price. Further
Booklet format: 210 mm x 297 mm All contracts are based on our General Terms
information on data transfer on request via ad
Type area: 180 mm x 266 mm and Conditions, which are available at
disposition.
Bleed: 3 mm on all sides www.win-verlag.de/allgemeine-geschaeftsbedin-
gungen.
PRINTING AND BINDING METHODS, DATES:
PRINTING DOCUMENTS: frequency of publication: 8x a year TERMS OF PAYMENT:
publication dates: see timetable and topic plan
offset printing, saddle stitch binding. All prices are subject to the valid value added
tax. Invoices are due at the latest eight days af-
Printing Material:
YEAR: ter the publication date (PD) of the issue. In case
Data in PDF/X3 format, volume 33, 2020 of receipt of payment before PD: 2 % discount.
other data formats on request. VAT ID No. DE813744143.
Colour profile: ISO Coated v2 300% of ECI PUBLISHER:
(www.eci.org) For foreign customers:
address:
Bank transfer free of charge for the beneficiary.
WIN-Verlag GmbH & Co. KG
All colour elements have to be created in 4c Advance payment.
Johann-Sebastian-Bach-Straße 5
according to Euroscale (CMYK), special colours, 85591 Vaterstetten
e.g. HKS or Pantone, are not possible. Bank details:
Tone value variations may occur within the Kreissparkasse Munich Starnberg Ebersberg
Internet:
tolerance range of the offset process. Bank Account No. : 496 208, BLZ: 702 501 50
www.autocad-magazin.de
IBAN: DE86 7025 0150 0000 4962 08
Data Transmission: BIC/SWIFT-Code: BYLADEM1KMS
Publishing Management:
E-mail to cke@win-verlag.de Bernd Heilmeier (responsible)
Phone: 08106/350-251
E-mail: bh@win-verlag.de
Media Kit 2020 AUTOCAD & Inventor Magazin 10AD FORMATS
Sample formats for our print ads
1/1: 1/1: 1/2 high: 1/2 high: 1/2 horizontal: 1/2 horizontal: Juniorpage: Juniorpage:
180 x 266 trim size 210 x 297 90 x 266 trim size 105 x 297 180 x 130 trim size 210 x 147 132 x 187 trim size 150 x 212
1/3 high: 1/3 high: 1/3 horizontal: 1/3 horizontal: 1/4 horizontal: 1/4 horizontal: 1/4 high: 1/8 high:
58 x 266 trim size 75 x 297 180 x 86 trim size 210 x 105 180 x 65 trim size 210 x 74 trim size 52 x 297 42 x 130
1/4 corner: 1/4 corner: 1/4 high: 1/8 horizontal:
90 x 130 trim size 105 x 147 42 x 266 90 x 60
*Special formats on request
Media Kit 2020 AUTOCAD & Inventor Magazin 11SPECIAL ADVERTISING FORMATS
Cover with folded front cover Cover with folded back cover Cover flap Cover double gate fold U2 extra
The page that folds out to The page that folds out 1/1 page is placed half Title can be expanded to Combination of cover
the left is connected to the to the right is connected over the title and half the left and right. 2-sided. page 2 and first page
cover page. 4-sided. The to the back cover page. over the back cover. The The production is carried inner part. Ad size 2/1.
production is carried out 4-sided. The production production is carried out out by the publisher.
by the publisher. is carried out by the by the publisher.
publisher.
*In addition to the advertising possibilities mentioned above, we also offer Technical data and prices for all special forms of advertising on request.
individual communication solutions for our customers. From individual
Talk to our Production Department about how your special forms of
special issues to target-group-specific industry supplements to cross-
advertising can be realised in further processing. Please clarify this before
media campaigns. Our slogan „We take care of the integration of solutions“
the production of your advertising form.
is not just empty words. Do not hesitate to contact us about your ideas.
Inserts and tip-ons on request!
Media Kit 2020 AUTOCAD & Inventor Magazin 12LEAD PACKAGES
Acquiring New Customers
Leads, leads, leads that sounds almost like the We only supply MQ leads, i.e. marketing qual-
gold digging days of the Yukon, as if there was ified leads that, as the name suggests, are not
only one goal left in communication. yet qualified to make the sales call. However,
you have the permission of the interested party
Unfortunately, it is a fact that some of our to send further information and thus convert
customers today are only allowed to spend their the MQL into an SQL (Sales-Qualified-Lead)
advertising money when their success is virtu- in just a few steps.
ally assured. It is usually a matter of using every
euro for advertising as efficiently as possible. The leads are usually generated via electron-
ic mailings in which interested parties are
Nevertheless, not every advertising campaign offered a whitepaper from our customer. By
can be measured with all its effects, and even downloading the whitepaper, the prospec-
if the specialist departments of our customers tive customer releases his or her data and
know this, their hands are often tied. gives permission for further contact by our A lead address of the premium packages con-
customer. All leads supplied by us therefore tains at least the following information: com-
One way out of this unsatisfactory situation are meet the high requirements of the German pany name, address, company size, first name,
the lead packages of our publishing house, Data Protection Act (DSGVO). last name, job function, e-mail, telephone.
with which we offer our customers awareness
and leads in one package. For instance, the We generate these lead addresses from our own The lead addresses for business and standard
advertisement can be address database or together with partners in packages contain only the contact person and
combined with a whitepaper download, or the our media network, such as Leadfactory, Burda, email address.
newsletter with sponsored post and a fixed MB Medien etc., depending on the quantity and
number of leads. This means that with one lead the required depth of information. Should you require further information, we
package you can do one thing without losing All our cooperation partners, like us, guarantee can provide this information for an additional
the other. compliance with the statutory data protection charge. We would be pleased to make you a
provisions of the German Data Protection Act detailed offer.
(DSGVO).
Media Kit 2020 AUTOCAD & Inventor Magazin 13LEAD PACKAGES
According to the reader target group of the AUTOCAD & Inventor magazine you will receive guaranteed MQ leads.
100
Leads
75
Leads
50
Leads
20
Leads
15
Leads
10
Leads
5
Leads
MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads –
Premium 100 Premium 75 Premium 50 Business 20 Business 15 Standard 10 Standard 5
You will receive: You will receive: You will receive: You will receive: You will receive: You will receive: You will receive:
• 1 Stand-Alone • 1 Stand-Alone • 1 Stand-Alone • Marketplace entry: • Marketplace entry: • Marketplace entry: • Marketplace entry:
Newsletter Newsletter Newsletter 12 months Print + 12 months Print + 12 months Print + 6 months Print +
• Marketplace entry: • Marketplace entry: • Marketplace entry: Online Online Online Online
12 months Print + 12 months Print + 12 months Print + • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text
Online Online Online ads with your white- ads with your white- ads with your white- ads with your white-
• 2 Newsletter text • 2 Newsletter text • 2 newsletter text paper paper paper paper
ads with your white- ads with your white- ads with your • Sponsored post + • Sponsored post +
paper paper whitepaper Xing Xing 1,900.00 EUR 1,100.00 EUR
• Sponsored post + • Sponsored post + • Sponsored post + •W ide Skyscraper 2 •W ide Skyscraper 1
Xing Xing Xing weeks week
• Wide Skyscraper • Wide Skyscraper
(160x900) 2 weeks (160x900) 1 week 7,500.00 EUR 3,200.00 EUR 2,600.00 EUR
12,990.00 EUR 9,900.00 EUR
Please note that the address range varies between the premium and business-/standard packages.
Your advantages:
Leads +
Measurable results of your Guaranteed lead volume in Data Protection Regulation Increased awareness
Online Activity = marketing strategy accordance with the German (DSGVO) for your company
General
Media Kit 2020 AUTOCAD & Inventor Magazin 14ONLINE JOB MARKET
Range Plus
TOP JOB Link Premium Job incl. Jobware Company Profile
In TOP JOB Box: Exclusive: PREMIUM Full-service advertise- TOP employer:
job title, company name, JOB Box: logo, job tit- ment: placement in the own microsite with logo,
location, link to job le, company name, loca- AUTOCAD & Inventor picture, company details,
advertisement on your tion, link to job adverti- magazines’ job market contact persons, detai-
career website sement on your career and at Jobware with pu- led texts, link to career
website blication on up to 400 page, etc.
Jobware partner pages
Homepage
Job Market
Newsletter: reference and link
5x 1x 1x 2x
(inclusion in weekly newsletter)
Publication at Jobware
Additional publication on up to
400 Jobware partner websites
Top Employer
(logo on overview page
and micropage behind)
Duration 4 weeks 1 week 30 days 1 year
Price 250.00 200.00 1,095.00 450.00
Publisher Combination:
Each further WIN job exchange 125.00 100.00 300.00
Incl. 1 TOP JOB link
Publication on all
1,000.00 500.00 on a job exchange! 1,750.00
7 WIN-Verlag job exchanges
Media Kit 2020 AUTOCAD & Inventor Magazin 15ONLINE-ADVERTORIALS/SPONSORED POSTS + ADVERTORIAL-PACKAGES
Are you already using the power of online advertorials?
Online advertorials, also known as spon- reach an additional 17,550 followers on
sored posts, differ from the currently Xing who will be made aware of your
highly stylized “native ads” primarily in online advertorial.
their legal conformity, because the clear
identification with the term “sponsored As part of our advertorial packages, we
post” makes it clear to every reader that also offer you the option of publishing
it is a purchased article. A requirement your sponsored post as an advertorial
of fairness. in the print and ePaper editions. We are
talking here about a maximum possible
In addition, sponsored posts can be ad- editorial reach that you can benefit from.
vertised via various other online media,
thus increasing the number of readers
enormously. We therefore offer you var-
ious additional methods to increase the
traffic on your online advertorial.
OUR PACKAGE PRICES:
Advertisement via our weekly editorial Sponsored post standard (publication of your online advertorial on 750.00 EUR
letter. For you, this means that around www.autocad-magazin.de for one month)
8,500 subscribers to our editorial Sponsored post news+ (As previously described, but additionally 1,225.00 EUR
letter will also be presented with the advertised to approx. 8,000 subscribers via our weekly newsletter)
sponsored post on our website and will
Sponsored post social+ (As described before, but also shown on our 2,990.00 EUR
receive a direct link to it.
Xing channel to about 17,550 followers)
As a further advertising measure, we Premium advertorial package (sponsored post social+ as well as the 6,490.00 EUR
offer to advertise your sponsored post publication of the advertorial in the print and ePaper edition.
via our social media channels. With the 1/1 page advertorial (approx. 4000 characters)
AUTOCAD & Inventor magazine, you can Same as the premium advertorial package, but with 2 pages 9,790.00 EUR
advertorial (approx. 8000 characters plus pictures)
Media Kit 2020 AUTOCAD & Inventor Magazin 16ONLINE SPECIALS+
Whitepapers, Directories & Posts
WHITEPAPER: POSTS: AUTOCAD & INVENTOR SOLUTIONS GUIDE:
Small: whitepaper for 3 months to 1,200.00 Calendar of events per event 190.00 Standard package: 1 company 708.00
download incl. leads (picture + teaser EUR (logo + text) EUR presentation, 1 Solution- or product EUR
text) with advertising of whitepaper by Exhibition area per year 1,500.00 presentation
two text ads in the newsletter of your EUR Silver package: Standard package +: 1,428.00
choice (image + text) 2 Solutions- or product presentations EUR
Medium: with advertisement of the 1,700.00 plus 1 fullsize banner (468 x 60 pixel)
whitepaper by EUR rotating on the entire magazine portal
- four text advertisements in the for one year
newsletter according to your choice Gold package: Standard package +: 2,796.00
(image + text) 3 Solutions- or product presentations EUR
- a medium rectangle banner for four
MARKETPLACE:
plus 1 fullsize banner (468 x 60 pixel)
weeks on the website Service provider for 12 months (logo, 590.00 rotating on the entire magazine portal
Large: with advertisement of the 2,500.00 address block, max. 500 characters EUR for one year
whitepapers by EUR text) Sales partner presentation: 599.00
- eight text advertisements in the Publication of entries from the Marketplace 1 Company presentation with logo EUR
newsletter according to your choice Print
(image + text) + eight weeks medium
rectangle banner (250 x 300 pixels)
Media Kit 2020 AUTOCAD & Inventor Magazin 17DISPLAY-ADVERTISING / BANNER ADVERTISING
Prices & Formats
Billboard Maxi Ad Wallpaper Fullsize Banner Wallpaper Large Medium Rectangle Leaderboard Large
rotating Homepage rotating rotating rotating rotating rotating
1.100 x 285 px 732 x 400 px 728 x 90 px + 468 x 60 px 1.120 x 120 px + 300 x 250 px 1.100 x 120 px
552.00 EUR 319.00 EUR 160 x 600 px 174.00 EUR 160 x 600 px 319.00 EUR 435.00 EUR
per week per week 464.00 EUR per week 508.00 EUR per week per week
per week per week
All banners -
except the Maxi
Ad - will be
published on
the subpages.
Advertisement
Video Rectangle Leaderboard Skyscraper Skyscraper Wide Skyscraper Wide Skyscraper prices in Euro per
rotating rotating Standard Large Standard Large insertion period,
300 px width 728 x 90 px rotating rotating rotating rotating 1 week
height depending 348.00 EUR 120 x 600 px 120 x 900 px 160 x 600 px 160 x 900 px
on video format per week 232.00 EUR 319.00 EUR 261.00 EUR 348.00 EUR
up to 250 px per week per week per week per week
377.00 EUR
per week
Media Kit 2020 AUTOCAD & Inventor Magazin 18ONLINE
ACCESS CONTROL:
WiredMinds AG (LeadLab) DATA DELIVERY:
Five working days before the start of the campaign by e-mail:
ACCESS: cke@win-verlag.de
File formats for banners: GIF, PNG, JPEG or html5
Unique visitors: 5,350 (monthly) The activation is always Monday 0:00 o’clock, the booking period has to be
Page impressions: 14,756 at least seven days.
(status quo July 2019)
Follower on our Xing presence: approx. 17,550 EXTERNAL ADSERVER USE: Google Ad Manager
Editorial letters: 8,000 subscribers, weekly mailings
Stand-Alone Newsletter: up to 120,000 recipients, TERMS OF PAYMENT:
price on request Invoices are paid immediately after receipt. VAT ID No.: DE813744143.
For foreign customers: Bank transfer free of charge for the beneficiary.
Advance payment. Bank account: Kreissparkasse München Starnberg
Ebersberg, account no. : 496 208, bank code: 702 501 50,
IBAN: DE86 7025 0150 0000 4962 08, SWIFT-BIC: BYLADEM1KMS
Please consider the examples on the following pages.
ONLINE DISCOUNTS Number Scale*
5% 10% 12% 15% 20%
*No discounts are transferred
from 8x from 16x from 24x from 32x from 40x
from print ads
Media Kit 2020 AUTOCAD & Inventor Magazin 19EDITORIAL LET TER
AUTOCAD & INVENTOR
MAGAZINE
The editorial letter
is published week
company and prov ly in our
ides around 8,000
with targeted inf subscribers
ormation for desig
engineers, archit n engineers,
ects, planners, tec
technical draugh hnicians and
tsmen.
An ideal platform
for placing a text
banner. The open ad and/or
ing rates are betw
17%, depending een 14% and
on the thematic
letter. The deliver focus of the news
y rate is current -
ly 99.82%.
The sum of all cli
cks is between 25
newsletter. For yo 0 and 450 per
u, this means up
much more are po to 30 clicks and
ssible on your tex
t ad.
SUBSCRIBE
Media Kit 2020 AUTOCAD & Inventor Magazin 20NEWSLETTER
Advertising Possibilities in our Editorial Newsletter
Text ad with image Skyscraper Superbanner
Headline, image, text (max. 500 charac- 120 x 600 pixels 560 x 200 pixels
ters incl. blanks), link text, link or video 638.00 EUR per week 855.00 EUR per week
468.00 EUR per week
Media Kit 2020 AUTOCAD & Inventor Magazin 21STAND-ALONE-E-MAIL & STAND-ALONE-E-MAIL PLUS
A Stand-Alone-E-Mail is a promotion-re- Your benefit in detail:
lated form of advertising, which is usually - Traffic for your landing page without
sent only once. large detours
- Low scattering losses due to very low
You have the choice to select only our vertical addresses
own newsletter addresses or to book the - High level of attention in the target
entire address database of our media audience
network (LeadFactory, Burda, MB-Media - Exclusive presentation of the company
etc.). - Image transfer by using our magazine
title in the header of the mail
The basis for the following maximum
reach of over 110,000 recipients is our It goes without saying that all our ad-
target group: developers, designers, en- dresses and those of our partners comply
gineers, architects, planners, technicians with the strict regulations of the German
and technical draughtsmen. Data Protection Act (DSGVO). The price
for the mailing according to our target
With E-Mail Plus, we can also serve your group definition is 3,990.00 EUR for your
individual wishes, i.e. you can make fur- own address base. The price increases by
ther restrictions in the target group, such *399.00 EUR per thousand if it is sent via
as company size or industry. our media network.
With this form of advertising, the owner *However, in case of additional restrictions or a target
of the address sends the Stand-Alone-E- group change, prices and coverage may vary.
Mail on behalf of the booking company.
The sender is therefore the owner of
the address and not the advertising
company. Since the advertising company
is named exclusively in the mail, the level
of attention is very high.
Media Kit 2020 AUTOCAD & Inventor Magazin 22DISTRIBUTION PRINT & ONLINE
IVW & more
DISTRIBUTION AUTOCAD & INVENTOR MAGAZINE
In addition to paid subscriptions, a stra- towards a distribution of approx. 15,000
tegic mailing list and magazine sales, we per year, with an upward trend.
distribute our magazine primarily through
We are constantly working on optimising
events.
our magazines and content distribution,
People at events, seminars and trade which in an increasingly digital world is
fairs are in a high-involvement situation a permanent challenge that we have so
because they are actively seeking informa- far successfully managed. Continuing like
tion and are therefore more receptive. this is not an option for us, we rather want
to see the digital transformation as an
The ratio of readers to distributed issues is
opportunity.
therefore similar to that of traditional mag-
azine mailings, which is also confirmed by A good example of this are our Xing por-
our subscription figures, a figure that has tals, with which we generate new followers
been stable for years — and all this in a every day. Our title DIGITAL ENGINEERING
market in which reading habits are increas- magazine already has around 7,000 fol-
ingly changing. lowers, who not only read our articles, but
also perceive the display advertising or the
We are responding to this change by offer-
integrated online advertorial.
ing our magazines as ePaper apps in the
WIN kiosk and as eJournals at Lufthansa,
its Star Alliance partners and around 50
top hotels (details on the next page). The
number of copies distributed via these
channels is growing steadily, and so we are
now steering the entire publishing house
Media Kit 2020 AUTOCAD & Inventor Magazin 23... READ WHEREVER YOU WANT!
All of the companies and organizations AIR Dolomiti • ATLANTIC Hotels • Austrian • ARCOTEL • Best Western Plus • Crown Plaza
listed below offer their customers the
Dorint • DESIGN HOTELS • Eurowings • FLEMINGS • The Flag • WESTIN • Hampton • Holiday Inn
opportunity to read our trade journal
as an ePaper. Hilton • Park Hyatt • Grand Hyatt • Hyatt Regency • Ibis Hotel • Hotel INDIGO • IntercityHotel
This enables us to reach our target INTERCONTINENTAL • Jumeirah Hotel & Resort • Kempinski • Le MERIDIEN • Lufthansa
readership not only at the workplace Louvre Hotels • Mandarin Oriental • Marriott • Mercure • neos • Oman Air • ETIHAD
and at trade fairs and events, but also
PrivatCityHotel • Radisson Blue • Steigenberger • SOFITEL • EL AL • Swiss • S7 Airlines • TITANIC Hotels
on business trips and holidays, i.e.
whenever there is time to deal with VIENNA HOUSE • virgin atlantic • WELCOME Hotels • Schweitzer Fachinformation • AIDA
complex topics at leisure. Aldiana • TUI Cruises • Commundo • Lti Hotels • Iberia • British Airwaya • SunExpress
Turkish Airlines • Cathay Pacific • The Ritz Carlton • Accor Hotel • SHANGRI-LA • Fairmont
THE WORLD • SILVERSEA • SEABORN
Media Kit 2020 AUTOCAD & Inventor Magazin 24DISTRIBUTION PRINT & ONLINE
We always Reach our Readers
Edition
Distributed circulation: Paid circulation: Abonnements: Readers per issue:
PRINT* Total media range
14,110 8,365 1,155 3.4**
79,299
copies copies copies
Distribution
ePaper 2018: Website: Editorial letter: XING:
DIGITAL
1,104 64,200 8,000 over 17,550
copies Unique visitors subscribers followers
per year
*IVW Q1/2019 incl. previous reporting periods
** WIN publishing house online survey 2017
Media Kit 2020 AUTOCAD & Inventor Magazin 25The AUTOCAD & Inventor magazine is an
important and reliable advertising partner in
our markets, with which we regularly reach
our target group!
CHRISTOPH ASCHENBRENNER
MANAGING DIRECTOR,
MENSCH UND MASCHINE GERMANY GMBHTIMETABLE AND TOPIC PLAN
In each issue of the AUTOCAD & Inventor Magazine you will find the following core topics:
CAD, CAM, PDM, PLM, BIM, Simulation, CAD Practice, Autodesk Software, Electrical Engineering, AVA
Applications for Mechanical Engineering, Architecture/Construction, GIS, Facility Management, Building Services, Materials
Tools and Utilities, Graphics Solutions, Workstations, Large Format Printers, 3D Printers, 3D Laser Scanners
Drive Technology, Automation, Construction Elements, Fluid Technology, Connection Technology, Linear Technology
Dates Core Themes Specials Other Topics Events
8
•N
ews about SPS - •3
D printing, rapid pro- • GIS & infrastructure: railway and 12-15/11/19 formnext, Frankfurt
smart production totyping and additive traffic engineering 26-27/11/19 BIM World, Munich
PD: 11/11/19 solutions manufacturing • Tool and mould making 26-28/11/19 SPS - smart production
ED: 10/10/19 •C
omponents for •D
igitisation in the • Connection technology solutions, Nuremberg
AD: 23/10/19 drive technology and building industry • Sensor technology 12-24/01/20 NORDTEC, Hamburg
DP: 25/10/19 automation
1
•C onstruction compo- • Smart cities • 3D rendering 11-13/02/20 digitalBAU, Cologne
nents (e.g. wheels, • PLM and PDM • Drive technology (including mo- 14-16/02/20 GETEC, Freiburg
PD: 10/02/20 rollers, springs, tors, clutches, brakes, gears, mo- 18-21/02/20 Bautec, Berlin
ED: 10/01/20 moulded parts, shock tion control, bearing technology) 25-27/02/20 embedded World, Nuremberg
AD: 23/01/20 absorbers, vibration • Facility management 08-13/03/20 Light & Building, Frankfurt
DP: 27/01/20 elements) • Traffic planning/technology all about automation,
12-13/03/20
• Building information • Sheet metal working Friedrichshafen
modeling (BIM) • Building services (TGA) 10-13/03/20 Metav, Düsseldorf
17-21/03/20 e-mobility World, Friedrichshafen
18-21/03/20 Holz-Handwerk, Nuremberg
18-21/03/20 Fensterbau Frontale, Nuremberg
28-29/03/20 New Energy Husum, Husum
01-04/04/20 AERO, Friedrichshafen
03-05/04/20 Baumesse, Darmstadt
Media Kit 2020 AUTOCAD & Inventor Magazin 27Dates Core Themes Specials Other Topics Events
2
• News from the Han- •D
rive technology and • Cloud applications for designers 20-24/04/20 Hannover Messe, Hanover
nover Messe automation • IT security 21-24/04/20 IFH-Intherm, Nuremberg
PD: 06/04/20 • Product configuration •G
raphic solutions • Building information modeling Rapid Tech und FabCon 3D,
05-07/05/20
ED: 06/03/20 (incl. VR and AR) (BIM) in the architectural office Erfurt
AD: 19/03/20 • Sensor technology (e.g. sensors, Fachkonferenz CE-Praxistage,
05-08/05/20
DP: 23/03/20 rotary encoders) Pforzheim
• ECAD and electrical
3
• Linear technology •M
echatronic engi- • Electrical documentation 27-28/05720 all about automation, Essen
(including linear ac- neering • BIM in infrastructure planning 09-10/06/20 mtex, Chemnitz
PD: 18/05/20 tuators, linear drives, •3
D printing and rapid • Sensor technology 16-19/06/20 Automatica, Munich
ED: 16/04/20 linear positioning and prototyping, CAM and • Industry 4.0 17-19/06/20 Intersolar, Munich
AD: 29/04/20 handling systems) additive manufac- • Drive technology (e.g. motors, 17-18/06/20 Servparc, Frankfurt am Main
DP: 04/05/20 • Lightweight design in turing clutches, brakes, gearboxes), Mo- 05-06/06/20 all about automation, Essen
construction tion control, bearing technology) 23-25/06/20 Sensor+Test, Nuremberg
• Warehouse technology
4
• Components for • S ystems engineering • Large format printing (LFP) 24-25/06/20 Feuer Trutz, Nuremberg
electrical engineer- •P lant engineering • Facility management 17-19/06/20 Intersolar Europe, Munich
PD: 23/06/20 ing (e.g. connectors, • Digitalisation in the building
ED: 18/05/20 cables, wires, cable industry
AD: 03/06/20 carriers, switches) • Standard parts
DP: 05/06/20 • Simulation solutions • TGA
• Workstations
5
• Laser scanning and •C onstruction compo- • Applications for building services 11-15/09/20 Nordbau, Neumünster
surveying nents and machine and TGA 11-12/09/20 all about automation, Leipzig
PD: 31/07/20 • GIS & infrastructure: elements (e.g. con- • Cloud solutions
ED: 02/07/20 urban and traffic struction elements, • Industry 4.0
AD: 15/07/20 planning operating elements, • Digital factory planning
DP: 17/07/20 tension elements) • Connection technology (e.g.
• Training for design en- gluing, screws, rivets, presses)
gineers and architects
Media Kit 2020 AUTOCAD & Inventor Magazin 28Dates Core Themes Specials Other Topics Events
6
• CAM solutions • L inear technology • Machine tool building 15-19/09/20 AMB, Stuttgart
• Traffic planning/ (including linear ac- • Drones in architecture and con- 16-19/09/20 Galabau, Nuremberg
PD: 11/09/20 traffic engineering tuators, linear drives, struction planning 22-25/09/20 Wind Energy, Hamburg
ED: 13/08/20 linear positioning and • BIM in infrastructure planning 23-24/09/20 all about automation, Leipzig
AD: 26/08/20 handling systems) • Bearing technology (e.g. rolling 26-27/09/20 Innotrans, Berlin
DP: 28/08/20 •G IS & civil engi- bearings, plain bearings, spherical 29/09-01/10/20 Powtech, Nuremberg
neering: trends and bearings) 05-08/10/20 MOTEK, Stuttgart
new products from • ECAD software 06-08/10/20 ALUMINIUM, Düsseldorf
Intergeo • LFP 13-15/10/20 Intergeo, Stuttgart
• Product configuration 13-17/10/20 Fakuma, Friedrichshafen
7
• 3D printing and rapid •A rchitecture & con- • Workstations (mobile and 20-22/10/20 eMove 360°, Munich
prototyping struction: structural stationary) 27-30/10/20 EuroBLECH, Hanover
PD: 19/10/20 • Electrical engineer- engineering • AVA solutions 10-12/11/20 Composites Europe, Stuttgart
ED: 18/09/20 ing (e.g. connectors, • S tandard parts • Simulation 10-13/11/20 formnext, Frankfurt/Main
AD: 01/10/20 cables, wires, cable • Sensor technology 10-13/11/20 electronica, Munich
DP: 05/10/20 carriers, switches) • Sheet metal working
8
• News about sps •D igitisation in the • Automation and control 19-21/11/20 Get Nord, Hamburg
(smart production building industry • GIS & infrastructure: Railway and 24-25/11/20 BIM World, Munich
PD: 17/11/20 solutions) (incl. BIM) traffic engineering sps - smart production
24-26/11/20
ED: 19/10/20 • Components for • AVA • Tool and mould making solutions, Nuremberg
AD: 30/10/20 drive technology and • Virtual and augment- • Connection technology 11-16/01/21 BAU 2021, Munich
DP: 03/11/20 automation ed reality in mechan- • Sensor technology (e.g. sensors,
ical engineering and rotary encoders)
architecture • Building automation
Media Kit 2020 AUTOCAD & Inventor Magazin 29TITLE PORTRAIT
Over 30 years on the market
BRIEF DESCRIPTION: Moreover, there is an abundance of manufac- VOLUME ANALYSIS:
turers on the market who have developed com-
The software solutions of the software manu- 2018/2019 = 8 issues (6/2018 - 5/2019)
patible additional solutions for industries and
facturer Autodesk are among the leading pro- Format of the magazine: DIN A4
functions around Autodesk’s basic solutions.
grammes in the areas of construction, planning Total volume: 544 pages = 100.0%
The AUTOCAD & Inventor magazine reports in
and design. Editorial part: 434 pages = 79,8%
detail about the variety of solutions of hardware
The solutions are used in many companies Advertising section: 110 pages = 20.2%
and software applications in this market.
(SMEs and large-scale enterprises) and accel- Inserts: 1
The AUTOCAD & Inventor magazine offers its Tip-ons: -
erate product development and planning, for
readers concrete problem-solving aids for more
example in PLM and BIM.
efficient design, development and planning
In addition to its core product AutoCAD, Au- processes. A comprehensive practice-oriented EDITORIAL CONTENT ANALYSIS:
todesk has developed more and more industry section with tips & tricks also enables the reader
solutions such as Inventor, Revit, AutoCAD 2018/2019 = 544 pages (6/2018 - 5/2019) Pages
to get more out of his CAD installation.
Architecture, AutoCAD Civil 3D, AutoCAD thereof editorial pages total: 434 = 100.0%
In the AUTOCAD & Inventor magazine we do Industrial components and materials 92 = 21.2%
Mechanical and AutoCAD Map 3D. With this
not only report on IT topics that are important Practice CAD topics 70 = 16.1%
verticalisation, Autodesk focuses on the most
for designers, planners and architects, but also Architecture and civil engineering 61 = 14.1%
important industries in which design and devel-
on innovations in the areas of drive technology, Machinery and plant engineering 54 = 12.4%
opment takes place.
automation, connection and fluid technology, Data management (PDM, DMS, ERP) 26 = 6.0%
design components, electrical engineering and News, corporate news, trade fairs 16 = 3.7%
These are: materials. The AUTOCAD & Inventor magazine CAD hardware and peripherals 25 = 5.8%
- Mechanical engineering acts as a professional source of ideas during Simulation/ Visualisation/ VR 28 = 6.5%
- Mechanics the entire design and planning process and Other 21 = 4.8%
- Architecture and construction provides the reader with a comprehensive basis GIS and infrastructure 21 = 4.8%
- Geographic information systems (GIS) for decision-making in order to accomplish the Rapid prototyping/3D printing 20 = 4.6%
- Plant construction tasks he or she is assigned.
- Building services
- Electrical engineering
Media Kit 2020 AUTOCAD & Inventor Magazin 30PUBLISHING PROGRAMME
5/19 Juli/August 32. Jahrgang www.autocad-magazin.de ISSN-0934-1749 D, A, CH: 14,80 Euro, weitere EU-Länder: 17,00 Euro
AUTOCAD & Inventor Magazin DIGITAL ENGINEERING Magazin e-commerce magazin
D, A, CH: 12,70 Euro_weitere EU-Länder: 15,60 Euro | Eine Publikation der WIN-Verlag GmbH & Co. KG │ www.e-commerce-magazin.de
Eine Publikation der
WIN-Verlag GmbH & Co. KG
& Inventor
Schleppkurven-Analyse
Das Praxismagazin für Konstruktion und Planung
Die herstellerunabhängige Fachzeit- Das Fachmagazin für den Kons- 03 19 Die Redaktion des e-commerce
Fahrmanöver
berechnen und schrift wendet sich an alle Anwender truktions- und Engineering-Bereich magazin versteht sich als Mittler
simulieren
und Entscheider, die mit Software- berichtet über alle Aspekte, die bei zwischen Anbietern und Markt und
lösungen von Autodesk arbeiten. Das der integrierten (ganzheitlichen) berichtet unabhängig, kompetent
Magazin gibt praktische Hilfestellung Produktentwicklung wichtig sind. Im und kritisch über aktuelle Trends,
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dem Betrieb von Soft- und Hardware. Strategien für ein leistungsfähiges Lösungen des E-Commerce – sowohl
PRAXIS
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MASCHINENBAU
Digitaler Zwilling: Von AutoCAD
ARCHITEKTUR
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Im Fokus stehen ebenso Lösungen Engineering sowie Innovationen aus KI – Online-Händler sind die Pioniere im lokalen, nationalen als auch
Lukas Gojda, shutterstock.com
aus den Bereichen Antriebstechnik, der Antriebstechnik, Automation, globalen Umfeld.
Konstrukteure und Architekten zur 3D-Simulation 26 BIM spart Strom
Bilder: Transoft Solutions;
Logistik der Zukunft ● Must have Instagram ● Marketing voll automatisiert ● Amazon clever analysieren ●
Auslegung: Bauteil-Konfigurator TGA: Heizlast mit Von Cookies und Trackern ● CRM ● Intelligente Chatbots
Im Heft: SPECIAL CAD-SCHULUNGEN
beschleunigt Entwicklung Revit berechnen
Bildquelle: VAlex / Shutterstock.com
Automation, E-Technik, Fluid- und E-Technik, Fluidtechnik, Verbindungs-
Verbindungstechnik. technik und Konstruktionsbauteile.
03/19 WWW.DIGITALBUSINESS-CLOUD.DE HERBST 2018 www.win-verlag.de Eine Publikation der WIN-Verlag GmbH & Co. KG
DIGITAL MANUFACTURING DIGITAL BUSINESS
DAS EXPERTENMAGAZIN FÜR DIE SMART COMPANY CLOUD
DIGITAL BUSINESS CLOUD B U I L D I N G I N F O R M AT I O N M O D E L I N G U N D G E B Ä U D E A U T O M AT I O N
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Im Mittelpunkt von DIGITAL MA- Wer auf die Zukunft vorbereitet sein Informiert Architekten, Bauinge-
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IT-Lösungen sowie praxisnahe An- und bewerten im Fachmagazin DIGI- über die wichtigsten Innovationen
Eine Publikation der WIN Verlag GmbH & Co. KG | Ausgabe-Nr.: 161 | CH: sfr 21,– | A: € 12,– | D: € 11,50 | Bild: Corona Borealis Studio/shutterstock.com
wendungsbeispiele aus dem Bereich TAL BUSINESS CLOUD die aktuellen in den Segmenten Architektur, BIM,
der digitalen Prozesskette in der Trends, Treiber und Technologien, Bau-IT, Haustechnik & TGA, AVA,
Produktion. Das Magazin vermittelt, INDUSTRIE 4.0 der digitalen Transformation, deren Energieplanung, Facility Manage-
Bild: © BABAROGA, shutterstock.com
FOKUS GESAMTUNTERNEHMEN
welche Produktivitätsvorteile sich in CDO INSIGHT DOSSIER SECURITY INNOVATION
Tragweite Führungskräfte in mittel- ment, Projektmanagement und
der Produktion durch die richtigen ständischen Unternehmen kennen -controlling, mobile Kommunikation,
Jenseits neuer Technologien und - E-Mail-Angriffe abwehren Vom Geistesblitz zum Prototyp:
Trends führen drei Dinge bei der - Wertschöpfung im IoT sichern In der „digitalen Garage“ lassen
digitalen Transformation zum - E-Commerce-Daten schützen sich kundenfeundliche Lösungen
Unternehmenserfolg - DDoS-Angriffe bei 5G erkennen schnell und leicht erproben
Strategien und Lösungen erzielen und einschätzen müssen und sie Energie- und Gebäudetechnik sowie
lassen. dabei unterstützen, ihre Geschäfte in Gebäudeautomation.
der Zukunft erfolgreich zu gestalten.
2018 Eine Publikation der WIN-Verlag GmbH & Co. KG 2018
1/19
www.win-verlag.de www.digital-manufacturing-magazin.de
www.digital-process-industry.de
DIGITAL PROCESS INDUSTRY DWG solutions SPECIAL ISSUES &
D, A, CH: 9,50 Euro, weitere EU-Länder: 11,70 Euro
DIGITALPROCESSINDUSTRY DIGITALISIE RUNG IN DE R P RO ZE SSINDUSTR IE
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DWG solutions
Sommer 2019
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AUFBAU UND OPTIM IERUNG IT-GESTÜTZTER PRODUK TIONSPROZESSE
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SON D ERH EFT
CORPORATE PUBLISHING
Hintergrundbilder: shutterstock.com
zin DIGITAL PROCESS INDUSTRY verbreitetes CAD-Dateiformat für 2018 www.digital-manufacturing-magazin.de
Nutzen Sie den Bekannt-
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FÜR GOOGLE GERMANY
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Eine Publikation der WIN Verlag GmbH & Co. KG
SMART, SICHER, SCHNELL – BUSINESSDATEN EFFIZIENT NUTZEN
Media Kit 2020 AUTOCAD & Inventor Magazin 31RESPONSIBLE CONTACTS
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