Media-Kit 2020 - Moderne Gebäudetechnik
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Media-Kit 2020
Rate Card No. 29
valid from January 2020
Annual Ed
Editions
ditions
Objektgeschäft
„Das Obje 2020“
ektgeschäft 20220“ +
„Vorbeugender
V b ender
d Brandschutz“
B d h
see our additional PDFs
huss
HUSS-MEDIEN GmbH
10400 Berlin
Phone +49 30 42151-344
Fax +49 30 42151-207
www.tga-praxis.de
Moderne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Mediabrand
Professional Magazin
1 Magazine Profile Page 3 www.tga-praxis.de
SEC Schedule and Editorial Calendar Page 4–6
RC Rate Card Page 7–8
2 Circulation and Geographical Analysis Page 9–10
Online-Advertising Page 11--12
Newsletter Page 13–14 Newsletter
GERMAN TGA-AWARD Page 15
Annual Editions see our additional PDFs
The media brand
Range of topics
Consulting engineers for building services:
– Heating engineering (heat generation and distribution)
– Inside air technology (Ventilation, air-conditioning, cooling, dust free zones)
– Santitation engineering (ready-made installations, water supply and drainage,
water purification and plumping fixtures)
– Facility management
– Electrical engineering
Target group
Planners in engineering offices and planning departments, building authorities,
architects, tradesmen involved with planning in the fields of heating,
sanitary, air conditioning, ventilation, energy advisors, decision makers
from companies producing buildings services products.
Crossmedia offers
– homepage
– newsletter
– journal
– annual edition
– award „GERMAN TGA-AWARD“ www.deutscher-
tga-award.de
Moderne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Profile 1
1 Name: Moderne Gebäudetechnik 14 Scope analysis 2018 = 10 Issues, 1 Annual edition
practice magazine for planners in building services Total Volume: 860 Pages = 100.0 %
2 Profile in Brief: highest circulation in this branch (IVW III/19)
3 Target Group: Consulting engineers for building services Editorial content 658 Pages = 76.3 %
4 Publication monthly (double issues 1/2 and 7/8) Advertisement 202 Pages = 23.6 %
Frequency: + 2 annual issue thereof: Own ads of publisher 42 Pages = 20.7 %
Fixed inserts 0 Pages
5 Size: DIN A4 Loose inserts 7 Pieces
6 Volume: 74th Volume 2020
7 Subscription Rates: Germany € 115.00 15 Ediorial content analysis 657.5 Pages = 100.0 %
plus € 8.00 postal and delivery charges
heating technologiy 87 Pages = 13.2 %
Abroad € 126.80 renewable energies 49.5 Pages = 7.5 %
incl. delivery charges sanitary 69 Pages = 10.5 %
Retail price € 15.00 air conditioning and ventilation 78.5 Pages = 11.9 %
plus € 1.80 postal and delivery charges building automation 44 Pages = 6.7 %
8 Organ: in media-cooperation with Bundesverband installations 39 Pages = 5.9 %
Wärmepumpe e. V. and ZVKKW fire protection 36.5 Pages = 5.5 %
products and components 75.5 Pages = 11.4 %
9 Memberships: IVW, AMF software 42 Pages = 6.4 %
10 Publishing House: HUSS-MEDIEN GmbH standards and law 26 Pages = 3.9 %
Am Friedrichshain 22 companies, events, books 62.5 Pages = 9.5 %
10407 Berlin other 48 Pages = 7.3 %
phone: +49 30 42151-0
www.tga-praxis.de
11 Publisher: Christoph Huss, Wolfgang Huss
12 Advertising: Marco Fiolka (Advertising Manager) ☎ -344
email: marco.fiolka@hussmedien.de
Anne C. Mutschall ☎ -247
email: anne.mutschall@hussmedien.de
Katrin Schmiedel ☎ -261
email: katrin.schmiedel@hussmedien.de
13 Editor: Silke Schilling (Editor-in-Chief) ☎ -386
email: silke.schilling@hussmedien.deModerne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Schedule and Editorial Calendar SEC
Issue Key topics and product news Fairs
1-2 Preview to SHK, Essen
heating sanitary ventilation/air conditioning Main-Topic
digitalBAU
Cologne,
January/ 11th 02.–13th 02. 2020
February – thermography – hygiene for drinking water – energy efficient fans BIM how to
– condensing technology – front-wall installation – air humidification and plan and to bautec
Deadline – hydraulic adjustment – pipe penetrations dehumidification systems work with Berlin,
21st 01. – home stations – insulation and soundproofing 18th 02.–21st 02. 2020
Publ. Date – indoor air engineering
7th 02.
3 Main issue to SHK, Essen and to Light+Building, Frankfurt/M.
sanitary heating building services automation Main-Topic
GeoTHERM
Offenburg,
March 5th 03.–6th 03. 2020
– hygiene for drinking water – heating systems for familiy houses – measuring and control systems industrial
Deadline – installation technology – energy efficent radiators – home automation/smart home radiant Light+Building
12th 02. – floor-level showers for hotels and – high efficiency pumps systems systems Frankfurt/Main,
Publ. Date hospitals – heat pumps, block CHPs and micro – consuming data collection/smart 8th 03.–13th 03. 2020
2nd 03. CHPs metering SHK
– software Essen,
10th 03.–13th 03. 2020
4 Main issue to IFH Intherm, Nuremberg
heating istallation engineering sanitary Main-Topic
IFH Intherm
Nuremberg,
April 21st 04.–24th 04. 2020
– floor, wall, ceiling heating’s and – pipe work systems for heating – floor and roof drains drinking water
Deadline control systems – fittings, pipe insulation – sanitary concepts hygiene
23rd 03. – condensing technology – diffusion coating for plastic pipes – shower solutions and bathtubs
Publ. Date – heating water treatment – use of grey-water
9 th 04. – mobile heating centres
5 sanitary
– sanitary ceramics and shower
heating
– central and decentralized
ventilation/air conditioning
– radial and axial fans
Main-Topic
controlled
IFAT
Munich,
May enclosures water heating – air humidification and dwelling 4th 05.–8th 05. 2020
Deadline – facilities for hotel bathes – waste gas plant and chimney dehumidification systems ventilation
23rd 04. – flat roof drainage – fuel stores – AC- and EC-fans
Publ. Date – contact-free bath fittings – district heating systems
14th 05.Moderne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Schedule and Editorial Calendar SEC
Issue Key topics and product news Fairs
6 heating
– hydraulic adjustment
sanitary
– front-wall installation
fire protection
– fire protection in sanitary
Main-Topic
solid fuel
Intersolar
Munich,
June – high efficiency pumps – hygiene for drinking water – fire protection for ventilation heaters 17th 06.–19th 06. 2020
Deadline – mobile heating centers – pumps and siphoning plants – jet fans and exhausting vents FeuerTRUTZ
25th 05. – heat pumps, block CHPs and – sanitary technology for public areas – insulation, sound proofing Nuremberg,
Publ. Date micro CHPs – fire and smoke detectors 24th 06.–26th 06. 2020
12th 06. SicherheitsExpo
Munich,
24th 06.–25th 06. 2020
7-8 water treatment facilities
– legionella prophylaxis
heating
– steam heating systems
ventilation
– ventilation engineering for large scale
Main-Topic
smart home
July/ – scale and softeners – units and cascades catering applications
August – use of gray-water and rainwater – heating with liquid gas and renewable – hygiene in indoor air engineering in the TGA
Deadline – swimming pool technology energies – filters, grease separators
28 th 07. – software and 3D visualisation – humidity regulation
Publ. Date
14th 08.
Annual
Edition „Das Objektgeschäft 2020“
Deadline benefit with efficient building
21st 07.
Publ. Date see additional PDF
18 th 08.
9 heating
– condensing boilers and buffer
sanitary
– hygiene in public sanitary facilities
ventilation/air conditioning
– controlled dwelling ventilation
Main-Topic
floor-, wall- and
September technology – sanitary concepts for hospitals and – heat pumps for cooling ceilling heating
Deadline – sensors and sensing systems schools – air humidification systems systems
25th 08. – mobile heating centers – barrier-free technology – concrete core activation
Publ. Date – consumption value measurement – sanitary ware and fittings
11th 09. – heat pumps, block CHPs and – floor-level showers
micro CHPsModerne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Schedule and Editorial Calendar SEC
Issue Key topics and product news Fairs
10 Main issue to Chillventa, Nuremberg
ventilation/air conditioning heating sanitary Main-Topic
Chillventa
Nuremberg,
October 13th 10.–15th 10. 2020
– energy-efficient ventilators – district heating stations – front-wall installation heat pumps
Deadline – mono, split- and multisplit systems – radiant heating’s and ventilation – backflower prevention interbad
21st 09. – chillers and heat pumps for halls – waste water lifting systems Stuttgart,
Publ. Date – fire dampers – surface heating systems – sanitary technology for public 27th 10.–30th 10. 2020
8 th 10. – insulation of pipelines areas
Annual
Edition
Deadline
„VB Vorbeugender Brandschutz“ (Fire Prevention)
1st 10.
see additional PDF
Publ. Date
22nd 10.
11 Main issue to GET NORD, Hamburg
heating sanitary consumption value measurement Main-Topic
GET NORD
Hamburg,
November 19th 11.–21st 11. 2020
– large and small burners – floor, roof and cellar drain – total flow and quantity meter barrier-free
Deadline – condensing boilers – backflow prevention – smart home solutions bath concepts
27th 10. – mobile heating and climate centres – pipe penetration – thermostats and valves
Publ. Date – convectors – grease separators – domestic automation systems
13 th 11. – electric heating’s
12 Main issue to BAU, Munic
ventilation/air conditioning heating sanitary Main-Topic
VdS BrandSchutz-
Tage
Dezember Cologne,
– air curtain systems – heat pumps – shower drains heat transfer
Deadline – EC and AC ventilators – heat technology for building control – design for bathrooms units 2nd 12.–3rd 12. 2020
23rd 11. – air pipes and air vents – high efficiency pumps – solutions for small bathrooms BAU
Publ. Date – fans in the efficiency comparison Munich,
10 th 12. 11th 01.–16th 01. 2021Moderne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Rate card No. 29, valid from 1st January 2020 RC
1 Advertising Prices and Sizes (no discount for surcharges): All prices added VAT
1/1 page Juniorpage 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal
Type Area 185 × 266 mm 135 × 185 mm 90 × 266 mm 185 × 130 mm 58 × 266 mm 185 × 85 mm
Bleed* 210 × 297 mm 153 × 202 mm 105 × 297 mm 210 × 148 mm 70 × 297 mm 210 × 99 mm
Price bw € 4,860.00 € 2,830.00 € 2,530.00 € 2,530.00 € 1,770.00 € 1,770.00
Price 2c € 5,230.00 € 3,290.00 € 2,930.00 € 2,930.00 € 2,170.00 € 2,170.00
Price 4c € 6,030.00 € 4,090.00 € 3,730.00 € 3,730.00 € 2,970.00 € 2,970.00
1/4 page vertical 1/4 page horizontal 1/4 page Standard 1/8 page vertical 1/8 page horizontal 1/8 page Standard
Type Area 43 × 266 mm 185 × 63 mm 90 × 130 mm 43 × 130 mm 185 × 30 mm 90 × 63 mm
Bleed* 52 × 297 mm 210 × 74 mm 105 × 148 mm – – –
Price bw € 1,410.00 € 1,410.00 € 1,410.00 € 740.00 € 740.00 € 740.00
Price 2c € 1,810.00 € 1,810.00 € 1,810.00 € 950.00 € 950.00 € 950.00
Price 4c € 2,610.00 € 2,610.00 € 2,610.00 € 1,370.00 € 1,370.00 € 1,370.00
Formats: Width × Height Millimetre price 1-column (42 mm): € 5.60 · 1-column (58 mm): € 6.90 * plus 3 mm bleed sizeModerne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Rate card No. 29, valid from 1st January 2020 RC
2 Surcharges: 5 Special Fixed inserts
Preferential Back cover € 6,430.00 Advertisements: 2-sided (untrimmed size: 213 × 307 mm) € 5,120.00
Placements Inside front cover € 6,430.00 4-sided (untrimmed size: 426 × 307 mm) € 8,420.00
Front cover on request (other scales of fixed inserts upon request)
Colours Colour surcharges (without discount) Loose inserts (no discount)
Per colour (Euroskala) € 400.00 € up to 25 g ‰ € 295.00
Surcharge four colour € 1,200.00 € up to 50 g ‰ € 405.00
plus extra postage
Specials Bleed advert 10 % of the basic price
Binding placement 10 % of the basic price Affixed Reply Postcards/Samples etc.
(no discount)
3 Discounts: On purchase within 12 months (insertion year) Price (mechanical bonding) ‰ € 85.00
Frequency Volume plus extra postage
3 times 5% 2 pages 5 %
6 times 8% 4 pages 8 % 6 Contact: Marco Fiolka, Advertising Manager
9 times 10 % 6 pages 10 % phone: +49 30 42151-344
No discount available for colour and bleed surcharges, email: marco.fiolka@hussmedien.de
Ad Specials and inserts, as wells as job ads.
7 Terms of Payment/ Commerzbank
4 Classified: Job Offer (per mm and column) € 3.50 Bank account: Account No.: 976005902
Job Wantes (per mm and column) € 2.70 BLZ: 120 400 00
Box Number Charge € 11.00 IBAN: DE 34 1204 0000 0976 0059 02
BIC: COBADEFFXXX
UST-Ident-No.: DE 137189299
Upon receipt of the invoice net within 14 days.
All prices added VAT.Moderne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Professional Magazine
Circulation and Geographical Distribution Analysis 2
1 Circulation Monitoring: 3.1 Distribution according to Nielsen-regions:
2 Circulation Analysis: Average number of copies on annual basis
(1st July 2018 to 30th June 2019)
Nielsen 5+6
Printed Copies 13,200 17.3 % = 2,239 Copies
Nielsen 1
Actual Distributed 13,017 thereof abroad: 78 12.9 % = 1,665 Copies
Circulation (ADC):
Sold Copies: 2,566 thereof abroad: 23
by subscription: 2,026 thereof membership copies: 1,511 Nielsen 2
retail sales: 0 16.7 % = 2,166 Copies Nielsen 7
other sale: 585 11.2 % = 1,445 Copies
Nielsen 3a
Free Copies: 10,451
15.9 % = 2,056 Copies
Surplus, Specimen and 183
Archive Copies: Nielsen 4
Nielsen 3b 13.3 % = 1,723 Copies
3 Geographical Distribution Analysis: 12.7 % = 1,645 Copies
Economic area Percentage of actual
distribution
% Copies
Germany 99.4 12,939
Foreign Countries 0.6 78
Actual Distributed Circulation (ADC): 100.0 13,017
Please see page 10 for the brief description of the analysis method.Moderne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Geopraphical Distribution Analysis
The Method
Description of the assessment method for the geographical distribution analysis (AMF Scheme 2, No. 3)
1 Method of Analysis: 3 Description of the Analysis:
Distribution analysis by statistical evaluation of the entire data collection
3.1 Basic Entirety (analysed share):
2 Description of the Recipients at the Time of the Data Collection: Basic Entirety (ADC) 13,017 = 100.0 %
thereof not included by the investigation: 187 = 1.4 %
2.1 Type of Database: retail sales 0
Addresses of all recipients are contained in the database of the recipients. other sales 540
Mailings 187
2.2 Total Number of Recipients in Database: 50,706
Of the basic entirety (ADC)
2.3 Total Number of Rotating Recipients: 47,345 this analysis represents 12,830 = 98.6 %
(Rotating after every edition)
3.2 Day of the Analysis:
2.4 Structure of Recipients in One Issue (on Average) according to Types 30th June 2019
of Distribution:
Sold copies 2,566 3.3 The Database:
thereof: by subscription 2,016 Basis of the Assessment is the entire data. The determined shares of the
retail sales 0 distribution regions were based on the Actual Distributed Circulation (ADC)
other sales 540 on a yearly average according to AMF scheme, No. 2.
Free copies 10,451 3.4 Persons Targeted by the Analysis:
thereof: fixed free copies 795 –
variable free copies 9,342
specimen copies 187 3.5 Definition of Readership:
Actual Distributed Circulation (ADC) 13,017 –
thereof: Germany 12,939
Foreign countries 78 3.6 Period of the Analysed Database:
1st July 2018 to 30th June 2019
3.7 Execution of the Analysis:
PublisherModerne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Online-Advertising
Web Adress: www.tga-praxis.de
Profile in brief: daily news, technical reports, product news,
company database with more then 1,000 entries,
company profiles, actually dates, fairs, events etc.
Target Group: consulting engineers for building services, architects,
planners in housing industry, HVAC plants, building
departments
Publishing House: HUSS-MEDIEN GmbH
Am Friedrichshain 22
10407 Berlin
Contact Silke Schilling, Editor-in-Chief
Redaktion: email: silke.schilling@hussmedien.de
phone: +49 30 42151-386
Contact Marco Fiolka, Advertising Manager
Online-Advertising: email: marco.fiolka@hussmedien.de
phone: +49 30 42151-344
Terms of Payment/ Commerzbank
Bank account: Account No.: 976005902
BLZ: 120 400 00
IBAN: DE34 1204 0000 0976 0059 02
BIC: COBADEFFXXX
UST-Ident-No.: DE 137 189 299
Upon receipt of the invoice net within 14 days.
All prices added VAT.Discounts: On purchase within 12 months (insertion year): Price
Format Size Placement
Frequency per month
3 times 5% whole webpage
6 times 8% Full Banner 468 × 60 pixel at the top or € 1,870.00
9 times 10 % in the content
12 times 12 %
Super Banner whole webpage
Sections: Rotating with three others or exclusive appearance 728 × 90 pixel € 2,160.00
(Leaderboard) at the top
within the whole homepage
File Format: GIF, JPG, PNG maximal 100 kB whole webpage
Billboard 770 × 250 pixel or 2,250.00 €
HTML/HTML5, Javascript
in the content
The file size is the sum of source code and
embedded graphics.
whole webpage
Duration of animation 15 seconds HalfPageAd 300 × 600 pixel or 2,380.00 €
For HTML5 versions: in the content
• As a redirect and encapsulated in an iframe
• Common directory path whole webpage
Skyscraper 120 × 600 pixel € 2,020.00
• Only one HTML file, which acts as an advertising right, left
medium, above the resource folder
• Relative paths
Wide whole webpage
160 × 600 pixel € 2,190.00
Delivery Address: Please send files for your advertising campaign Skyscraper right, left
to the following address:
marco.fiolka@hussberlin.de
468 × 60 +
Wallpaper whole webpage € 2,520.00
Delivery Date: At least 5 days before the campaign starts 120 × 600 pixel
With this forerun we have enough time to test the
file formats and to ensure a correct distribution Big 728 × 90 +
of your campaign. Delays are otherwise not at our whole webpage € 2,760.00
Wallpaper 160 × 600 pixel
charge.
On delivering your files we need the following
meta data: whole webpage
Rectangle 300 × 250 pixel € 860.00
• Customer name • Campaign name right
• Period of order • Site to order
• Placement within the site • Advertising size maximal
• Contact person • File name (optional) Text Ad whole webpage
500 signs + € 860.00
with picture in the content
• Click-URL • Alt-Text (optional) picture
Reporting:
You can request an evaluation of Ad Impressions companies/
Company € 1,050.00
1/2 page branches/
and Ad Clicks Profile per 12 month
company profileModerne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
Newsletter
Name: Moderne Gebäudetechnik
Profile in brief: 14 daily newsletter of „Moderne Gebäudetechnik“
with top news for planners and news
of the branch and reports, product infos, dates
Target Group: consulting engineers for building services, architects,
planners in housing industry, HVAC plants, building
departments
Publication Frequency: all 14 days
Publishing House: HUSS-MEDIEN GmbH
Am Friedrichshain 22
10407 Berlin
Contact Silke Schilling, Editor-in-Chief
Redaktion: email: silke.schilling@hussmedien.de
phone: +49 30 42151-386
Contact Marco Fiolka, Advertising Manager
Online-Advertising: email: marco.fiolka@hussmedien.de
phone: +49 30 42151-344
Terms of Payment/ Commerzbank
Bank account: Account No.: 976005902
BLZ: 120 400 00
IBAN: DE34 1204 0000 0976 0059 02
BIC: COBADEFFXXX
UST-Ident-No.: DE 137 189 299
Upon receipt of the invoice net within 14 days.
All prices added VAT.Discounts: On purchase within 12 months (insertion year):
Format Size Placement Price per Issue
Frequency
3 times 5%
6 times 8%
9 times 10 % Full Banner 468 × 60 pixel
horizontal,
€ 960.00
12 times 12 % over the content
File Format: JPG, PNG 100 kB
Format of Newsletter: HTML and Text
Delivery Address: Please send files for your advertising campaign Special horizontal,
650 × 85 pixel € 1,150.00
NL Banner over the content
to the following address:
media@elektropraktiker.de
Delivery Date: At least three five before the campaign starts
With this forerun we have enough time to test the
file formats and to ensure a correct distribution Medium integrated within
300 × 250 pixel € 790.00
of your campaign. Delays are otherwise not at our Rectangle the page
charge.
On delivering your files we need the following
meta data:
• Customer name • Campaign name ad written in
maximal
• Period of order • Site to order Text ad 600 words
text, within the
€ 710.00
• Placement within the site • Advertising size body of the
including spaces
• Contact person • File name (optional) newsletter
• Click-URL • Alt-Text (optional)
ad written in
maximal
text, within the
Text ad 500 words
body of the € 795.00
with picture including spaces
newsletter,
+ picture
with pictureModerne
Gebäudetechnik
Das Praxisjournal fürTGA-Fachplaner
GERMAN TGA-AWARD
In November 2020 the „GERMAN TGA-AWARD“ will be awarded.
This is the national award for TGA planners and manufacturing companies of the building services
DEUTSCHER sector who have distinguished themselves through outstanding commitment for a sustainable
future in our industry.
TGA-AWARD
2020 Behind the award stand next to the magazine „Moderne Gebäudetechnik“ many partners
from the TGA-sectoral planning, housing, business and trade associations and also industry
verliehen von:
partners. We would like to offer you the opportunity to apply as an official sponsor of the
„GERMAN TGA-AWARD“ (2020).
As a sponsor, your company gets the unique opportunity to introduce themselves to a wide
audience as a promoter of innovative and sustainable building services projects. So not only
your customer retention and development and of additional market potential, but it will be for a
significant boost attention for your business.
We ask for your understanding that we can allow only one company as a sponsor from each part
Die Sponsoren: of industry. (f.e. ventilation systems, air conditioning, building automation, plumbing equipment,
etc.)
sponsorship package: period 2020: „GERMAN TGA-AWARD“
period: Sponsoring until the award ceremony in November 2020
contact: Marco Fiolka, Advertising Manager
phone: +49 30 42151-344
email: marco.fiolka@hussmedien.deGeneral Terms of Business (GTB) for advertisement, third-party inserts and online advertising www.huss-mediasales.de/agb
1. An „Advertisement order“ within the meaning of the following General Terms of Business is an order relating to the publication of advertisements and third-party 16. Changes in advertisement rates: If changes in advertisement rates are made, the new rates are also valid for current orders as from their date of introduction, unless
inserts in a print medium or by means of online advertising for the purpose of distribution. A contract is entered into taking into account the discounts granted otherwise agreed in writing.
according to the rates list. Advertisement orders only become legally binding through written confirmation. 17. Differing rates: The publisher can determine rates that differ from the rates list for the following: advertisements in publisher’s supplements, editorially designed
2. Publishing time limit: In case of doubt, advertisements and third-party inserts must be placed within one year after the contract is signed. If the right to place advertisements, advertisements in special publications and collectives, online advertisements and advertisements sold after the advertising deadline.
individual advertisements is granted within the terms of a contract, the order must be completed within one year of the publishing of the first advertisement, provided 18. Reduced volume of circulation: If an order covers multiple advertisements, a price reduction can be claimed due to a reduced volume of circulation if the circulation
the first advertisement is placed within the time limit specified in section 1. guaranteed in the rates list is 30 % below the total average circulation of the previous insertion year according to IVW reports. Furthermore, when placing
3. Upon signing a contract, the customer is entitled to place further advertisements in addition to those specified in the order at the same contractually agreed advertisement orders, any claims for rate reductions or damages are excluded if the publisher has notified the customer of the reduction in circulation in a timely
conditions and/or according to the rates list within the agreed time limit specified in section 2. manner sufficient to enable the customer to withdraw from the contract prior to the appearance of the advertisement. The publisher reserves the right to change the
4. Online advertising (i.e. websites, newsletters, etc.) is defined by the time period booked. The customer is required to maintain the websites or documents to which number of pages in the publication without the customer being entitled to make claims in this respect.
the online advertising is to be linked for the entire period of the contract. With the exception of contrary individual agreements, the values defined by the publisher’s 19. Invoices are payable within 14 days of invoicing, unless another payment period or advance payment has been individually agreed upon. The publisher is entitled to
banner system regarding visits and page impressions shall be decisive. correct incorrect invoices within six months of invoicing.
5. Refusal of orders: The publisher is entitled to refuse advertisement orders at its own discretion – including single placements within a larger order. This applies in 20. In the event of late payment or deferment of payment, the legally applicable interest at the commercial rate of 9 percentage points above the basic interest rate of
particular if the content of the advertisement order violates laws or official regulations, if it has been objected to by the German Advertising Council in a complaint the European Central Bank will be charged from the day on which payment of the invoice is due, as well as a standard charge of € 40.00 for damage caused by late
procedure, or if its publishing is unreasonable for the publisher due to its content, origin or technical form, or if inserts, due to their size or presentation, give readers payment, which is to be offset against outstanding compensation for damages if the damage is provably higher (e.g. due to legal costs). The standard charge is also
the impression of being part of the newspaper, the magazine or the publisher’s own website, or contain third-party advertising. The customer shall be informed of the due in the event of delayed partial payments or delayed payments in instalments (Section 288 of the German Civil Code (BGB) new version). This applies to the
refusal of an advertisement order without delay, once the publisher has become aware of the content in question. Any online advertising that contravenes these placement of advertisements after 28July2014. Exceptions are previously established continuous obligations, provided the service rendered in return is performed
regulations can also be subsequently removed from the online advertising platform. after 30June2016 (Section 229 subsection 34 new version of the Introductory Act to the German Civil Code (EGBGB). Payment deadlines for commercial transactions
6. Advertising deadlines: The advertising deadlines stated in the rates lists are not binding for the publisher. The publisher is entitled to alter advertising deadlines at may not exceed 60 days, unless these payment deadlines are not grossly unreasonable for the creditor. If the customer is a consumer, in the event of late payment
short notice to suit production processes. the interest rate shall be 5 percentage points above the relevant basic interest rate and is also applicable in cases of deferment of payment. The publisher reserves
7. The customer may cancel previously booked orders up to 14 days prior to the advertising deadline (Print) or prior to the beginning of the advertising campaign (Online). the right to assert a claim for further damage caused by delay brought about by both companies and consumers. However, the contractual partners reserve the
After this time, cancellation fees amounting to 50 % of the gross price are payable. Cancellations and withdrawals received after the advertising deadline or after the right to furnish evidence of lower or higher damage in each individual case. In the event of late payment by companies and consumers, the publisher is entitled to
beginning of the advertising campaign shall take effect the next print edition or the next online campaign at the earliest. Furthermore, advertisement orders may postpone the further implementation of the current order until such time as payment is made and also demand payment in advance for any further advertisements.
only be cancelled after the advertising deadline or after the beginning of the advertising campaign for important reasons. Cancellations must be made in writing. The Should there be any justified doubt regarding the customer’s ability to pay, the publisher is entitled to make the publication of further advertisements dependent on
use of fax and e-mail is sufficient for this purpose. the advance payment of the due amount and on the settlement of any outstanding invoices, including during the term of an advertisement order, irrespective of any
8. Placing advertisements: Advertisements will be published in specified issues and editions or in specified positions within the publication or the online media, previously agreed payment period.
assuming these were agreed upon and confirmed by the publisher in writing, including by fax and/or e-mail. Classified advertisements will only be published in their 21. Warranty: If printing errors occur in an advertisement, despite the timely submission of faultless print documents and timely complaint, the customer is entitled to
specific classifications. If no clear placement instructions have been given, the publisher is entitled to freely determine the placement. demand either the publication of a faultless replacement advertisement (rectification) or a reduction in the price of the advertisement commensurate with the degree
9. Liability for the content of the advertisement: The customer bears sole responsibility for the content and the legal admissibility of the advertisement and/or the to which the purpose of the advertisement is impaired.
online advertising as well as for the materials provided for this purpose. The customer releases the publisher from any third-party claims made in this connection Should any defects in the print documents or images not be immediately recognisable, but only become evident during production, the customer shall have no right to
(including the cost of any legal defence required), even if the order has been cancelled. The publisher is not required to examine orders or advertisements for claim in the event of unsatisfactory printing quality. The same applies to errors in advertisements that appear repeatedly, if the customer does not draw attention to the
infringement of the rights of third parties. With the placing of an advertisement order, the advertiser agrees to bear the cost of publishing a counterstatement that error prior to the printing of the next advertisement. The publisher is not required to check the print documents to ensure that they are complete and correct. In the case
relates to factual statements made in the published advertisement in accordance with the applicable advertising rate. Should advertisements appear which were not of online advertising, the warranty is limited to errors in the reproduction of the online form of advertising that occur within the sphere of influence of the publisher,
suspended within the proper time, the customer is not entitled to claim against the publisher. i.e. in particular on the publisher’s server. Furthermore, the warranty does not apply to negligible errors, e.g. if the impairment of reproduction does not significantly
10. Print documents: The customer is responsible for the timely and proper delivery of the advertisement text in print documents, inserts or online advertising. The impair the purpose of the online advertising. The customer is aware that in accordance with the current state of the art it is not possible to provide wholly error-free
deadlines for supplying print documents can be found in the relevant advertising rates list of the publisher. online advertising reproduction at all times. If the publisher’s server breaks down for a significant period of time (more than 10 % of the time period booked) in a time-
Transfer of risk occurs with the receipt of the documents at the publisher’s place of business or at one of the publisher’s computer servers. The sending of more linked fixed booking, the publisher will endeavour to supply the missing media service at a later date or to extend the insertion time, assuming it is not contrary to the
than two colour samples, late delivery of the print documents and the requirement for a print reproduction that deviates from the sample can have an impact on interests of the customer. If the attempt to supply the missing media service fails within the originally booked insertion period or after extension of the insertion period,
placement and print quality and rule out subsequent complaints. the customer is no longer required to pay for the media service not implemented during that time period, or the average length of the media services not implemented.
If possible, however, the publisher will immediately request replacements for obviously unsuitable or damaged print documents. Any further claims are excluded. Apart from that, an error or fault cannot be said to exist if the length of the breakdown of the server used by the publisher does not
Return of print documents: Print documents will only be returned to the customer if specifically requested. The mandatory retention period for print documents exceed 24 hours (either consecutively or cumulatively) within 30 days of the commencement of the contractually agreed placement. If the customer disregards these
ends six weeks after the advertisement has been published. Any data carriers containing print samples sent to the publisher become the property of the publisher. General Terms of Business or the recommendations of the publisher concerning the production and transmission of digital print documents and online advertisements,
These shall only be returned to the customer for a postage fee of € 5.00, at the customer’s express request and own risk. he or she is not entitled to claim for incorrect publication of the advertisement. The publisher guarantees the best reproduction of the advertisement technically
Printing size of advertisements: If no instructions on size have been agreed upon or prescribed, the usual printing size for the type of advertisement concerned shall possible within the given time and the scope of the print samples. Complaints of obvious defects must be made in writing by the customer within four weeks of
be used as a basis for calculation. If the size of a supplied, ready-to-use print document differs from the size ordered in the advertisement order, the size of the printed publication at the latest. All warranty rights lapse after 31 December of the year following the publication of the corresponding advertisement or insert.
advertisement shall apply. Parts of millimetres will be rounded upwards to the next millimetre. 22.a) Regardless of the legal grounds on which they are based, including tort, the publisher is only liable if damages (1) are caused through a culpable breach of an
Proof copies will only be supplied if explicitly required. The publisher takes into account all error corrections of which he is informed within the deadline specified at essential obligation of the contract (cardinal obligation) by the publisher in a manner endangering the achieving of the purpose of the contract or (2) are caused by
the time the proof copy was sent. If the customer fails to return the proof copy within the deadline, permission to print is deemed to have been granted. The customer gross negligence or with wilful intent on the part of the publisher.
is responsible for the correctness of the returned proof copy. 22.b) If the publisher is liable in accordance with clause a) (1) for a breach of a fundamental contractual obligation without wilful intent or gross negligence, the liability from
If print samples or online advertising are transmitted paperlessly to the publisher, either digitally (e.g. floppy discs, CD-ROMs) or by telecommunication the contract shall be limited to the agreed advertisement price.
(e.g. ISDN, e-mail), the following additional provisions shall apply: 22.c) If the publisher is liable in accordance with clause a) (1) or (2) for gross negligence or wilful intent by employees who are not organs of or executive staff members
File formats: In the case of digital transfer, if two or more related files are transmitted digitally, the customer is required to ensure that these files are transmitted and of the publisher, the liability of the publisher shall also be limited to the agreed advertisement price.
stored in one folder. Advertising samples should only be transmitted in closed files of which the publisher cannot change the content. The publisher has the right 22.d) The publisher shall not bear liability for indirect damages, consequential harm caused by a defect, or loss of profits and compensation for futile expenses insofar as
to refuse to accept open files (e.g. files stored under Corel Draw, QuarkXPress, Freehand). The publisher accepts no liability for the incorrect publishing of printed these are not the result of wilful intent or gross negligence on the part of organs of or the executive staff members of the publisher.
advertisements that were transmitted in open files. 22.e) Otherwise, any liability of the publisher shall be limited to such typical damages, the occurrence of which could be reasonably foreseen under the circumstances
Online advertising may only be delivered in suitable file formats in coordination with the publisher. The publisher’s specifications must be complied with. The known at the time of entering into the contract.
publisher accepts no liability for errors in files delivered by the customer. 22.f) The exclusion or limitation of claims in accordance with the above clauses a) to e) includes any claims made against employees or representatives of the publisher.
Colour advertisements: The customer is required to supply a colour proof for digitally transmitted print documents for colour advertisements. Digitally created proofs 22.g) The liability of the publisher due to personal injury, the absence of guaranteed characteristics or in accordance with product liability law shall remain unaffected.
must include the current version of the FOGRA/UGRA medium wedge in order to permit a colour match. Proofs must bear an official print control strip. Without a 22.h) The customer is not entitled to claim if the non-availability is based on work or maintenance tasks that are solely performed in the interest of the customer.
colour proof from the customer, colour variations are unavoidable and cannot be used by the customer as a ground for compensation. In all cases a printout must be 22.i) The publisher does not accept liability for errors caused by telephone or written telecommunication of any kind. Neither shall liability be accepted by the publisher if
sent to the publisher by fax in order to check factual accuracy. The customer must explicitly request a correction fax. Conversion within the normal range of tolerance defects in the print document only become apparent upon reproduction or printing. In this case the customer shall have no right to claim damages for unsatisfactory
can only be guaranteed if proper colour adaptation is performed. printing results. Any additional costs incurred, e.g. through correction of the print documents or for machine downtime shall be charged accordingly.
Computer viruses: The customer is responsible that the files transmitted or stored do not contain computer viruses. The publisher is entitled to delete files that 22.j) Cases of force majeure such as industrial action, confiscation, general shortages of raw materials, energy scarcity or plant malfunctions release the publisher from
contain computer viruses without the customer being able to claim for damages. Furthermore, the publisher reserves the right to claim damages if computer viruses the obligation to fulfil orders and payment of damages. However, if the publisher is able to fulfil the orders with 80% of its circulation quantity sold, the publisher is
infiltrated via the customer cause damage to the publisher. entitled to full payment for the advertisements published. Lesser services provided should be paid according to the set price per thousand pages in accordance with
11. Advertisement samples: Upon request, the publisher will deliver a copy of the advertisement sample with the invoice. Depending on the nature and scope of the the quantity sold referred to in the tariff.
advertisement order, excerpts, sample pages or complete samples may be delivered. If a sample can no longer be obtained, the publisher is instead required to 23. To the extent permitted by law, the place of performance and jurisdiction shall be the registered office of the publisher. German law shall apply to the advertisement
provide a legally binding certification of the publication and distribution of the advertisement. order in all cases.
12. Box number advertisements: Any responses received to box number advertisements will be kept for collection for a period of four weeks or forwarded to the
customer by standard mail, even if the letters are registered or urgent. The publisher will send back valuable documents without being required to do so. Otherwise, Additional terms of business of the publisher
any mail not collected will be destroyed. In the interest and for the protection of the customer, the publisher reserves the right to open incoming offers in order to a) Our general and additional terms of business, the order confirmation and the applicable valid rates list are decisive for each order. Any differing terms of business shall
eliminate misuse of the box number service for investigation purposes. The customer can authorise the publisher to open responses to box number advertisements. only apply with the written confirmation of the publisher.
13. Calculation of purchase volumes: For the calculation of purchase volumes, text millimetre lines will be converted to advertisement millimetres based on rates. b) Advertising agents and advertising agencies are required to adhere to the publisher’s rates list when making offers, finalising orders or invoicing clients. The agent’s
14. Additional setting costs: Any costs incurred for the production of ordered print documents or for major changes desired by the customer to versions of commission paid by the publisher may not be passed on to the customer, either in full or in part.
advertisements originally agreed upon, or for which the customer is responsible, shall be borne by the customer. The same applies to any print samples delivered by c) Customers and advertising agencies entering into a business relationship with the publisher for the first time may be required to make advanced payments prior to
the customer that generate additional costs due to handling or subsequent changes. the advertising deadline.
15. Discounts: If an order is not fulfilled due to circumstances beyond the control of the publisher, regardless of any other legal obligations, the customer is required d) The customer transfers to the publisher all copyrights and other specials rights required for the use of the advertising in print and online media of all kinds (including
to refund the difference between the discount granted and the discount due in accordance with the actual placement volume. The refund will be waived if non- the internet), in particular for duplication, distribution, transmission, broadcasting, extraction from a database and downloading without limitation of time, content or
performance is due to force majeure within the publisher’s sphere of risk. place to the extent necessary for the implementation of the order or orders placed.Special Publications
huss HUSS-Publishing Group Berlin ∙ Munich
HUSS-MEDIEN GmbH HUSS-VERLAG GmbH
Am Friedrichshain 22 Joseph-Dollinger-Bogen 5
10407 Berlin 80807 Munich
Phone +49 30 42151-0 Phone +49 89 32391-0
management@hussmedien.de management@hussverlag.de
www.huss.de www.huss.de
7-8 7-8
planer
MAGAZIN
B 3178 E ISSN 0173-6213 Juli/August 2019
Juli/August 2019
2
HUSS-VERLAG GmbH, 80912 München 41. Jahrgang HUSS-VERLAG GmbH · 80912 München B 7720 F 84292 ISSN 2195-2604 HUSS-VERLAG GmbH · 80912 München · Einzelpreis 7,– Euro
App
31. Jahrgang April 2019
HUSS-VERLAG GmbH
80912 München
www.busplaner.de inkl. für Abonnenten www.profi-werkstatt.net
der Printausgabe
2019
5FDIOJLt½1/7t.PCJMJUÊU
7 58263
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Das Praxismagazin für Nfz-Fuhrpark und Lagerlogistik
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MOBILITÄT KONNEKTIVITÄT INFRASTRUKTUR
Der neue Actros hautnah Themen in
dieser Ausgabe
FAHRVORSTELLUNG In Barcelona gab Daimler die
Gelegenheit, das neue Flaggschiff von Mercedes-
Benz Trucks im realen Fahreinsatz unter die Lupe zu
nehmen.
Zur IAA Nutzfahrzeuge 2018
wurde der neue Mercedes-Benz
selbstständig lenken, bremsen
und beschleunigen.
3
Actros erstmals vorgestellt. Nun Hauptspiegel und Weitwin
gab es im spanischen Barcelona kelspiegel werden beim neuen
DPAG PVSt Entgelt bezahlt . HUSS-VERLAG GmbH · 80912 München · 8,– Euro
eine erste große Fahrvorstellung Actros durch die serien
des neuen Flaggschiffs von Mer- MirrorCam ersetzt. Das System
cedes-Benz Trucks. besteht aus zwei nach hinten ge
„Bei der Entwicklung des neu-
en Actros stand für uns eines an
richteten Kameras, deren Bilder
auf zwei Displays im Fahrerhaus
4
erster Stelle: zuhören. Uns war angezeigt werden. Diese sind an
es wichtig, zuerst zu verstehen, den A-Säulen befestigt und un
welche Anforderungen unsere terstützen den Fahrer zum Bei
Kunden, die Fahrer und auch die spiel durch spezielle Distanzlini
Gesellschaft an einen modernen en zur besseren Einschätzung des
Lkw haben“, so Stefan Buchner, rückwärtigen Verkehrs oder beim 24
Leiter Mercedes-Benz Lkw. Damit Rangieren, Abbiegen oder beim
sei man an die Arbeit gegangen Spurwechsel. Durch den Weg
und habe Lösungen entwickelt fall der herkömmlichen Spiegel
„mit dem klaren Ziel, den neuen verbessert sich zudem die Rund
Actros zum sichersten, effizien- umsicht erheblich.
testen und vernetztesten Lkw
der Welt zu machen“. So gibt der Abbiegen noch sicherer
neue Mercedes-Benz Actros mit Der Abbiege-Assistent ist
Neuheiten wie dem Multimedia- bereits seit 2016 erhältlich. Er
Cockpit, der MirrorCam statt Au- kann die Wahrscheinlichkeit
ßenspiegeln, weiterentwickelten gefährlicher Unfälle auf der www.cargobull.com
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Der neue Active Drive Assist und Abbiege-Assistent arbeiten Jahresbilanz
orientiert sich mithilfe einer Ka- im neuen Actros Hand in Hand –
mera an den Markierungen auf alle relevanten Hinweise sind an
der Fahrbahn und übernimmt einem Ort auf den Displays der
unter bestimmten Bedingungen
die Längs- und Querführung des
MirrorCam gebündelt.
6
Lkw. Das System kann den Lkw
unter gewissen Voraussetzungen Alternative Antriebe
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satz im Vergleich zum Vorjah
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copies = printed copies
tw.huss-verlag.de
xi.huss-verlag.de
fb.huss-verlag.de Please request a sample copy and the current media-kit!You can also read
