Media Kit 2021/2022 - ONEtoONE
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Media Kit 2021/2022 Media Kit 2021; valid from 15.03.2021 1
Preface
We don’t want to sell you All the communication tools that your company
adverts really needs
Your complex products and services need
Content and corporate branding?
a differentiated communication solution.
HighText-Verlag has 30 years of experience Do you want to raise awareness of your brand among German-speaking
uniting providers of digital and communica- digital decision-makers, do you want to use employer branding to position
tion products and services that require ex- yourself as an attractive employer for your recruitment, or do you want to
plaining with their clients. communicate your expertise in specialist subject areas? Suitable strategies
involve, among other things, print campaigns, online and email media,
Regardless of whether you want to build advertorials and online sponsoring of specialised topics. Page 41
brand awareness, generate leads for your
sales department or want to get into the Lead generation?
Gra f pitch mindset of the decision-makers: We
Joachim Is your next task to generate new customers? Fill your sales funnel with
have the right communication tools for the
high quality B2B leads. With virtual conferences, webinars, white papers
job. And also the right target groups. Thanks to the new alliance between
and permission marketing campaigns – financed from sales marketing
iBusiness, the think tank for futurology, ONEtoONE, the trade journal for
funds. Optionally flat rate, per CPM or performance-based. Page 6
new marketing management and Versandhausberater, the trade journal
for mail order businesses, we can offer you the even more precisely target-
Pitch marketing?
ed communications you need for your marketing and sales success.
You have a product or service that needs explaining and you want to make
Incidentally, if you have a communications task but you can’t find solution the idea more real in the decision maker’s head: At the precise moment
in these media data, we will simply develop a new one together with you. when a pitch decision is due? Focal Topics, category/gerne martketing is-
Call us. sues and posters are designed precisely for this. Thanks to micro-targeting,
We are looking forward talking to you! you can reach exactly the right decision maker in the target company, at
exactly the right time. Page 7
Yours sincerely,
The Editor
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 2
Content
Content Page
Reach 4 Branding: Premium Enterprise 46
Target groups 5 Premium Plus Enterprise 47
Lead generation 6 Cross-media communication 48
Webinars 7 iBusiness 49
Virtual Conferences 8 iBusiness reach 50
Virtual conventions/exhibitions 9 iBusiness banner advertising 53
Virtual conference: Topics and Dates 10 iBusiness newsletter adverts 54
White paper/voucher/trade fair contact leads 12 iBusiness microsite sponsoring 55
iBusiness online dossier sponsoring 56
Email Marketing 13
ONEtoONE 57
Solus email advertising/permission marketing 14
ONEtoONE reach 58
Newsletter adverts 15
ONEtoONE print adverts 59
Pitch Marketing 17 ONEtoONE advertorials 61
Cross-media rankings, listings, overviews 18 ONEtoONE supplements and tip-ons 64
Rankings/listings/overviews in detail 20 ONEtoONE dates 65
Rankings/listings/overviews: sponsorship packages 23 ONEtoONE.de banner advertising 66
Category marketing and agenda setting 24 ONEtoONE.de newsletter adverts 67
Cross-media specials and special publications 25 Versandhausberater 68
Special data-based marketing 26 Versandhausberater print 69
Sponsoring package data-based marketing 27 Versandhausberater print reach, topics and dates 70
The ‘Programmatic Printing’ platform 28 Versandhausberater for print advertising formats 71
Programmatic Printing print Special 29 Versandhausberater.de reach 72
programmatic-printing.de 30 Versandhausberater.de banner advertising 73
Programmatic Printing – virtual expert forums 31 Versandhausberater.de newsletter advertisements 74
Programmatic Printing sponsorship packages 32 Versandhausberater.de sponsoring 75
Versandhausberater special 33 Formats and technical data 76
Versandhausberater special advert formats 34
E-Retailer Yearbook 2021/2022 35 General terms and conditions (AGBs) 79
Verzeichnis des Versandhandels - service directory for mail companies 38 Consulting and contact 82
Verzeichnis des Versandhandels - memberships 40
Customer directory 83
Branding: Awards 41
Catalogue of the year
Marketing head of the year 43
E-Retailer of the Year 44
Award sponsorship packages 45
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 3
Reach
HighText-Verlag has combined three highly
Annual magazine coverage
competent decision-making titles under one roof: Over 180,000 recipents in total
(1) Subscription and free distribution; otherwise only subscription
• iBusiness is the think tank for futurology concerning all aspects of
digital, interactive and disruptive markets. Strategic decision-makers
from companies and agencies, service providers and brand managers ONEtoONE (1)
Annual email range
as well as online shop operators and managing directors dealing 54,1% A total of 7.4 million
with digitalisation can find market figures, future scenarios and
market analyses for the entire world of digital transformation there.
iBusiness
Versandhaus-
• ONEtoONE is the specialist magazine for new marketing management. 11% berater 49,4%
The target groups are marketing managers and chief digital officers. E-Paper 14,4%
They will find everything about Their personal marketing career: 13,8% 6,6%
Special ONEtoONE
background information, checklists and concrete help for projects, newsletter
iBusiness 15,9%
technology, services, careers and community. ONEtoONE helps them Digital Executive 20,6% 14,1%
to make the right decisions when it comes to digitalising marketing magazines (1) Summary Versandhaus-
and communication in their company. berater
• Since 1961, the Versandhausberater has been the foremost trade Solus email range
journal for mail order businesses. The target group are the managing In total more than 76,000 decision makers
directors and owners of mail order companies, cross-channel provi
ders, catalogue retailers, online shop operators and the owners and
managing directors of their service providers.
Digital subscribers
76,000 decision-makers: In total, you can reach around 76,000 digital Versandhaus- Registered
Berater iBusiness users
decision-makers through HighText media. On average, we deliver half a
million e-mails, several thousand e-magazines and over 10,000 printed 38% 53%
booklets from iBusiness Executive Summary, ONEtoONE and Versandhaus-
berater to our various subscriber target groups every month – both as 9%
(paid) subscriptions and in scatter-shot and alternating targeted distribu- ONEtoONE-Digital subscribers
tion to addressees known by name and job title.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 4
Target groups
The HighText target group by branche of industry The HighText target group by function
Versandhausberater ONEtoONE iBusiness Versandhausberater ONEtoONE iBusiness
35,000 50,000
30,000
40,000
25,000
30,000
20,000
15,000
20,000
10,000
10,000
5,000
0 0
trade/ agency/ brand/ Managing directors/ CDO CMO Sales/BD
mail order business service industry board of directors
Target groups C-level only: Most HighText media users are managing directors, company
With a focus on retail, brands, digital services: Due to the subject matter owners and board members. We can offer relevant potentials for managing
of iBusiness, ONEtoONE and Versandhausberater, the main target group directors/board members, e-commerce managers, digital managers (CDOs),
cionstists of decision-makers in the digital economy – or in the digi- marketing managers (CMOs) as well as sales managers and business devel-
tal-savvy departments of traditional industries. Editorial reporting focuses opment managers.
on digital transformation, the management challenges in disruptive mar- Annual investment volume of over 25 billion euros: Through HighText
kets, restructuring and procurement for integrative channel and cross-me- media you can reach a total of over 76,000 digital decision-makers, who
dia marketing as well as cross-channel trade. are usually known to us as registered users and email subscribers and
whom you can all reach with advertising messages (via GDPR-compati-
ble registration processes, such as double opt-in). If you extrapolate the
self-reports of our users on the investment volume they have to decide on,
it cumulates to over 25 billion euros per year.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 5
Lead generation
Lead generation
WEBINARS
VIRTUAL CONFERENCES
VIRTUAL CONVENTIONS/EXHIBITIONS
WHITE PAPER CAMPAIGNS
Media Kit 2021; valid from 15.03.2021
Webinars
Lead generation via webinar
Webinars are live events on the HighText Verlag platforms. They usually The Advantage: In addition to individual marketing, the webinars are also
consist of some opening remarks and introduction to the topic by an edi- marketed via group mailings in connection with a ‘webinar academy’ and
tor, a half-hour talk by one or more of your speakers and a discussion and gain even more attention.
question-and-answer session with the participants. The participants are
recruited by HighText through online advertising, recommendations, social
media activities and solus email, depending on the targeted audience. Standalone Webinar Event (max. 60 minutes talk and
discussion, including promotion, moderation, dry 7,995 euros
Webinars usually take place every 14 days. Due to the sharp rise in inte run*, speaker coaching, recording, lead engine)
rest, we will also be offering ‘Webinar Academies’ in 2021 where there will
be several stand-alone webinars within a calendar week (planned: CW 16, * Dry runs are absolutely necessary, a dry run date is included in the price. Should a 2nd dry
run date be necessary, we will charge an additional 200 euros.
CW 27 and CW 39).
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 7
Virtual congress fairs
Lead generation via virtual conference fair
The ‘virtual conference fair’ takes place under an (editorial) umbrella term.
The participants can decideto attend all presentations or to only follow
individual talks (time frame: approx. 25 minutes including discussion),
which means that the participants have a particularly high affinity for the
topic of the respective presentation slot.
Thus far, we have successfully carried out more than 40 virtual conferences
with between 300 and 600 participants each and passed on between 150
and 350 leads to each individual speaker from among the participants who
registered for their talk. We have been able to deliver an average of 208
leads per speaker across all virtual conferences and all speakers in recent
events.
With your speaker slot you also get a highly qualified reach for your topic at
an extremely attractive price, along with a comprehensive service package:
• You will receive editorial support from finding topics to speaker
coaching and content optimisation of the presentation and target
group-specific formulation of your marketing texts
• You will receive a complete package from an experienced team:
Technology, event management, moderation, marketing and lead
management from a single source
• You can be sure of great experience: We have been conducting webi-
nars since 2012, virtual conferences since 2013 and virtual confer-
ence fairs since 2020 and managed several hundred events.
• Your talk will be advertised across all media via email, websites and
social media, and for specific events also our printed publications.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 8
Conference fairs From virtual conference to virtual conference fair We are all familiar with this from classic conference or trade shows: In addition to your speaker slot, you get a small booth in the foyer of the event, where you can not only provide visitors with in-depth information copy about your company but also hold individual consulting sessions or initial sales talks in a confidential one-on-one dialogue. We are now offering exactly this type of virtual exhibition booth for all virtual congress fairs: You will receive a chat module in the virtual foyer of the event, in which attendees can start individual one-to-one conver- sations with speakers or additional staff from your company. In addition, you can offer all participants additional material in digital form that can be downloaded during the event – e.g. white papers, flyers and videos. In addition, there you can provide a company profile, so that potential customers can obtain concise information about your company immedi- ately. The moderators draw attention to the additional offer during your presentation. Speaker slot virtual conference fair (online and social media promotion, moderation, technical handling, dry run*, speaker coaching, all your presenta- 4,990 euros tion leads) plus Virtual booth and chat: The use of an individual chat module and additional promotional functions throughout the conference Virtual congress fair PLUS (pre- and post-reporting via print promotion of your 1,995 euros slot (approx. ¼ page in Versandhausberater and ONEtoONE) - mandatory Surcharge for appointment placement (day, approximate time) 10% First dry run (technical plus content; dry run is absolutely necessary) free of charge For each subsequent dry run date that becomes necessary (e.g. due to appointment cancellation, missing presentation, etc.) 200 euros Providing a video file recording of your own talk 110 euros Cust om virtual conference event for your company; per day 20,950 euros Event sponsorship (logo/banner in all materials, greeting) 4,950 euros Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 9
Virtual congress fairs: Topics and Dates
Topic Date Planned topics, among others
Data-based marketing and sales, customer acquisition, attribution, marketing
Future strategies for the customer journey 23.03.2021
automation, AI, machine learning, data lakes, MRM ...
Expert forum ‘Lead Generation’ as part of the ‘Future
24.03.2021 Lead generation strategies, affiliate, couponing, lead nurturing ...
strategies for the customer journey’ conference’
risk assessment, scoring, payment processing in the checkout, international
Digital expert forum ‘Payment and Checkout’ as part of
24.03.2021 payment transactions, payment by installments ... (in cooperation with
the ‘Future strategies for the customer journey’conference’
IT-Finanzmagazin)
Expert forum ‘Programmatic Printing’ as part of of the DAM, PIM, MAM, variable data printing, personalisation of cards, envelopes,
15.06.2021
‘4th Dialogue Marketing Conference’ * coupons etc., digital printing, cross-media marketing automation ...
16. and CRM, address services, contact centre, email marketing, chat, social media,
4th Virtual Dialogue Marketing Conference PLUS**
17.06.2021 personalisation, data, AI, cross-media marketing ...
Expert forum ‘Payment’ as part of of the ‘4th Dialogue Payment systems in dialogue, payment processing in the checkout,
17.06.2021
Marketing Conference’ * debt collection instalment ...(Cooperation with IT Finance Magazine)
31.08. and From chatbots to transactional emails to social media: How to master 1:1
Future customer service and customer dialogue
01.09.2021 Communication; Inbound, outbound, strategies for contact centres ...
B2B commerce and digital transformation in 12. and E-procurement, digital transformation, Payment, PIM, ERP, IoT, B2B projects,
medium-sized companies 13.10.2021 SAP integration, channel harmonisation, B2B marketing ...
Expert forum ‘B2B Content Strategies’ as part of the Content management, content organisation, social media, SEO, B2B
12.10.2021
the ‘B2B commerce’ conference’* personalisation strategies ...
Expert forum ‘Warehouse and Logistics 2022’ as part of Parcel shipping/fulfilment B2C and B2B, international shipping, drop
13.10.2021
the ‘B2B commerce’ conference’* shipping, warehouse & warehouse automation, packaging, internal logistics ...
Future conference: The trends in e-commerce and 07.- and
Future of hardware and software, services and tools ...
marketing 2022 08.12.2021
DAM, PIM, MAM, variable data printing, image recognition and personalisation,
Expert forum ‘Future Programmatic Printing 2022’
08.12.2021 personalisation of maps, envelopes, vouchers, promotional gifts and packaging,
as part of the ‘Future conference’*
digital printing, cross-media marketing automation
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 10Virtual congress fairs: Topics and Dates
Topic Date Planned topics, among others
Expert forum ‘Artificial intelligence, machine learning Artificial intelligence in marketing, address and data, CRM,
and data-supported marketing’ as part of the 08.12.2021 individualisation and personalisation, marketing automation
‘Future conference’* (in cooperation with the DDV e.V.)
Software and services for use in the agency (project software, CRM, man-
Expert forum ‘Future of agencies’ as part of
09.12.2021 dantenabled marketing software, HR....), lead generation, employer
the ‘Future conference’*
branding ...
26. and Tools, software and services for 2022, decision-making aids for AI/ERP/
Software, services and tools for marketing and commerce 2022
27.01.2022 CMS/CRM/PIM, payment systems, marketing, e-commerce suites ...
Fulfilment, mail services, print production, catalogue production
Digital expert forum ‘catalogue’ 27.01.2021 (held together with the online award ceremony for the “Catalogue
of the Year” award and the virtual meeting of the AK Print of the BEVH)...
Expert forum ‘Digital Transformation in Marketing and Sales’ as Marketing automation, CRM, marketing resource management, CRM,
27.01.2022
part of the of the ‘Software, service and tools’ conference)* marketing integration, video marketing, VR and AR solutions ...
*In an expert forum, we summarise presentations on a special topic during virtual congress fairs. Expert forums are also marketed separately to specially selected target
groups at no extra charge.
**Can only be booked as a virtual congress fair PLUS with additional print marketing of all speakers and talks in two issues each by ONEtoONE and Versandhausberater
(preliminary report and follow-up report/learnings)
With Event Sponsoring you can prove your competence in the special topic area of the
virtual congress fair or an expert forum in addition to or independently of your speaker
slot. The sponsorship notice with your logo appears in the advertising material before
the event, e.g. in all event invitation mailings, as well as on overview and introduction
slides during the event. At the beginning of the event, you will also have the opportu-
nity to give a welcoming address of a maximum of five minutes and a you get a virtual
booth with an individual chat room and download area.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 11Whitepaper/vouchers/trade fair leads
Individual lead generation per
white paper/voucher/trade fair contact generation
We offer individual and standardised lead campaigns across our platforms.
Individual formats include white paper campaigns. We offer a complete
package with billing on a lead basis.
You provide us with a correspondingly valuable white paper or a voucher
offer – we’ll take care of the rest. You don't have a white paper? Then an
experienced specialist editor will write the white paper for you. We pass
on all leads immediately for immediate follow-up.
Price per lead (depending on qualification
45 euros to 795 euros
requirements)
Campaign setup 1,010 euros
All-inclusive package (writing white paper
etc., campaign setup, promotion, 25 leads 4,125 euros
according to qualification requirements)
We promote white papers through all thematically appropriate channels and
media.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 12Email marketing Email marketing NEWSLETTER AND STANDALONE MAILINGS Media Kit 2021; valid from 15.03.2021
Standalone mailings/permission marketing Standalone/Solus mailings/permission marketing We send your advertising message exclusively by email to up to 75,000 personally known decision-makers: Of course they are 100 percent double opt-in and GDPR-compliant. You can select the contact persons according to gender, department, function, postal address, company size, industry segments and areas of interest. And of course we send out personalised mailings and analyse the open and click rates for you and count which link in your mailing received the most clicks. To ensure the highest response quality, on average we send the mailing lists every 14 days at the most: So make sure you get your preferred delive ry date in good time (e.g. before a trade fair). We would be happy to work with you to put together hand-picked mailing lists that are optimised to your marketing needs. Just ask for specific selections. Individual distributors CPM 365 euros ONEtoONE newsletter recipients* CPM 260 euros Versandhausberater newsletter recipients* CPM 260 euros General distributon (75,000 recipients complete) CPM 260 euros Minimum turnover per order 1,000 euros Including detailed open and click evaluation; price plus 175 euros setup fee per creative including a correction run: for all further corrections we charge 80 euros per hour or part thereof (urgent corrections to be carried out within one week will be charged at 120 euros per working hour or part thereof). * no furter sub-selectino possible for these lists Examples for recent standalone campaigns can be found at ibusiness.de/firmeninformation Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 14
Newsletter adverts Newsletter adverts Your advertisement will appear across all media in the special newsletters (here: Special news- letter OMR) Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 15
Newsletter adverts The HighText-Verlag produces two types of newsletters: Regular newslet- ters that are published one to five times a week, depending on the proper ty. In addition, special cross-platform newsletters are published that are produced for important industry events and sent to our general distribu- tion list. Premium placement (1st advertisement in the newsletter; WxH 600x120px or 390 characters as continuous text plus heading, logo and link) iBusiness (5x weekly; approx. 75,000 copies in total) 995 euros ONEtoONE (3x weekly; approx. 20,000 copies in 790 euros total) Versandhausberater (1x weekly; approx. 29,000 910 euros copies) Special newsletter (for industry events such as dm- exco, OMR, Internet World, K5, LogiMAT; circulation 1,995 euros approx. 75,000 copies) Standard placement (WxH 600x90 pixels or 390 characters as continuous text plus heading, logo and link, placement in order of booking date) iBusiness (5x weekly; approx. 75,000 copies in total) 795 euros ONEtoONE (3x weekly; approx. 20,000 copies in total) 650 euros Special newsletter (for industry events such as dm- exco, OMR, Internet World, K5, LOGIMAT; circulation 1,495 euros approx. 75,000 copies) Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 16
Pitch marketing Pitch marketing RANKINGS AND LISTINGS Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 17
Cross-media rankings, listings, overviews Cross-media rankings, listings, overviews The rankings, listings and overviews are extensively researched and com- piled by our editors and have been rendering the digital and interactive markets more transparent for many years – for customers and providers alike. All rankings, listings and overviews are published cross media, thus provid- ing many touchpoints for your pitch marketing: They are available as online rankings on iBusiness.de, ONEtoONE.de and Versandhausberater.de. For example, they list agencies according to bil lings, shops according to turnover or service providers according to market share. Where appropriate, sub-rankings provide additional market and pro- vider transparency. Links lead potential customers directly to our service provider directories, or to the respective website of the advertiser. In the case of the internetagency ranking, which we have been organizing since 2008, the online ranking shows 110,000 direct online visits. The SEO list has been published since 2010 and receives several thousand hits a month. The cumulative platform reach is around 100,000 unique users/ month. With product and service markings in online and print rankings, providers can also indicate their market reach. For example, shop system providers can emphasize the ranked shops that use their solution, system provid- ers can empasi agencies that manage them as service partners. Product and service markings as well as sponsorship banners are placed for twelve months. The editorial basic entry in every ranking/listing is always free of charge, accomodation is decided by editorial staff only. All adversising orders are conditional to the editorial listing. Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 18
Cross-media rankings, listings, overviews With its initial pzblication, high awareness is generated for the respective overviews, rankings or listings through high-circulation special e-mail newsletters (total circulation per mailing: 76,000 recipients) along with the accompanying editorial reporting. Thanks to the prominent placement of the sponsorship banners, your messages will receive a great deal of at- tention. In addition, the rankings are communicated via the social media channels of all media (cumulatively more than 40,000 contacts). The well-established posters often hang directly in purchasing deci- sion-makers’ conference rooms and offices and since they are in place for a long time (year-round) thus also ensure high, long-lasting awareness, which is great for your pitch marketing: So you won’t be forgotten when a procurement measure is pending. The posters reach ONEtoONE, iBusiness and Versandhausberater subscribers and are also sent in scatter-shot and alternating targeted distribution to those of the 75,000 registered users who are particularly well versed in the topic and can make purchasing decisions in the respective field. Smaller versions of the posters are printed on the back so that they can also be used for home offices. Furthermore, the publisher provides all the posters as PDFs for free download on all platforms. Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 19
Rankings/listings/overviews in detail
The rankings, listings and overviews in detail:
Templates Publication
Ranking Content
until date
Annual listing of the most
important German-speaking SEO
Annual SEO ranking 05.02.2021 22.02.2021 agencies according to visibility
(printed annual poster)
Quarterly listing of the most
SEO listing Q1/2021 23.03.2021 important German-speaking SEO
agencies according to visibility
Quarterly listing of the most
SEO listing Q2/2021 22.06.2021 important German-speaking SEO
agencies according to visibility
Quarterly listing of the most
SEO listing Q3/2021 21.09.2021 important German-speaking SEO
agencies according to visibility
Quarterly listing of the most
SEO listing Q4/2021 07.12.2021 important German-speaking SEO
agencies according to visibility
Templates Publication
Ranking Content
until date
Ranking of the largest full-service
Internet agency internet agencies according to
10.05.2021 27.05.2021
ranking 2021 turnover (cooperation with the
BVDW)
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 20Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Ranking of payment service
providers and payment systems
Payment 2021 15.06.2021 30.06.2021 according to (online) acceptance
points
Templates Publication
Ranking Content
until date
Ranking of the largest German
Performance Marke- performance and affiliate agencies
11.05.2021 25.08.2021
ting & Affiliate 2021 by billings, affiliate networks by
sales and reach
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 21Rankings/listings/overviews in detail
Publication
Ranking Content
date
Online shops Ranking of the largest B2C online shops by turn
12.10.2021
Germany 2021 over (with EHI/Statista)
Publication
Ranking Content
date
Planning tool with a year-wide calendar with
Annual planner 2022 19.10.2021 important industry events and award deadlines
Publication
Ranking Content
date
Ranking of the German service providers according
Cross-media contact 04.12.2021 to seats per medium (email, social media, chatbot,
centre 2022 phone, post)
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 22Rankings/Listings/Overviews: Sponsorship packages
Sponsorship packages
Silver Gold Platinum Diamond
Header banner in the online ranking on - Yes (1 x sub-ranking)** Rotation home page Home (exclusive)
iBusiness, ONEtoONE and Versandhausberater *
Online logo on all subpages - - Page Footer Document Header
Sponsoring banner in special newsletter * - - Yes exclusive
Online-logo footer special newsletter* - Yes Yes Yes
License for use of seal *** Yes Yes Yes Yes
Logo & link for all online entries Yes Yes Yes Yes
Yes (180 mm W x 75 mm H; Yes, entire header (546mm W x 75mm H);
Print ad poster header - - annual planner: 200x80mm) annual planner: 810x80mm)
Yes (135 mm W x 75
Print ad poster footer - mm H; annual planner: - -
130x40mm)
Product/service markings for the individual - - Yes, surcharge 2,500.00 Yes, surcharge 2,500.00
ranking participants
Poster PDF for free distribution - - - Yes
Logo for entry in online ranking and print Yes Yes Yes Yes
(60mm W x 30mm H)
Logos for entry in quartal rankings plus plus Yes Yes
(SEO listing only) 495.00 each 450.00 each
Package 995.00 1,850.00 2,850.00 9,950.00
* When listing the largest online shops, a ranking appears in which head banners are placed. A special newsletter is published with sponsorship banners and online logos.. In the case of the annual planner, flat banners are
placed on dates.
* When listing the most important SEO agencies, the four quater rankings are publised online only, the annual ranking with the cumulative results of the four quarters of the previous year is published cross meda. Header banners
are placed on all four rankings, five special newsletters are published with sponsoring banners and online logos.
** Gold, platinum and diamond sponsors receive the header banner placement in additional sub-rankings, with a 60% discount on the gold sponsor price.
*** Seals for publication, e.g. social media, advertising or website, are available for SEO ranking: Seal of ‘Top 100 SEO Agency of the Year 2020’: for the internet agency ranking: Seal of ‘Top Agency Internet Agency Ranking 2021’;
for the payment ranking: Seal of ‘Top Payment Service Provider 2021’; for the performance ranking: Seal of ‘Top Performance Agency 2021’; for the contact centre ranking: ‘Top Contact Centre 2020’
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 23Category marketing and agenda setting Category marketing and agenda setting SPECIALS Media Kit 2021; valid from 15.03.2021
Cross-media specials and special publications
Cross-media specials and special publications • as digital magazine: More and more people are reading specialist
iBusiness, ONEtoONE and Versandhausberater regularly publish compre- literature on their phones, tablets or notebooks. We have been taking
hensive special publications on particularly complex topics that require this into account for years. All specials and special publications
explanation. These are disseminated cross-media via the respective me- are free of charge and can also be accessed as e-papers without
dium and made available to those users of the other platforms who are registration. The digital magazines are also advertised via email and
important for the respective topic. social media.
• as a print edition: Based on the general distribution list of 76,000
registered users, we select the right target groups for our specials.
All contents of the specials – editorial articles as well as advertorials – are
Some are also distributed at face-to-face events (e.g. trade fairs or
made available all year round. This not only creates a significant SEO effect
special seminars and congresses)
but also a long service life for your content marketing campaign.
• as online dossier: All editorial contributions and advertorials ap-
pear summarised on a microsite.
• via special newsletter: When the special is published, all topics
are summarised and sent by large circulation email to the interested
target groups.
• via social media: All contributions and advertorials will be com-
municated in the following weeks via Xing and LinkedIn, Twitter,
Instagram and Facebook.
• via email newsletter: All articles and advertorials will be communi-
cated individually in the following weeks via the regular newsletters
from iBusiness, ONEtoONE and Versandhausberater in a way that
suits the target group.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 25Special data-based marketing
Special ‘Data-based Marketing, AI and Machine Learning 2022’
The seventh edition of our proven special on data, algorithms and systems
in modern marketing will be published in December 2021. The editorial
part takes into account the most important current issues in data-driven
marketing. Participating partners present comprehensive case studies and
solutions. You can choose a display format or combine several display
formats.
• Cross-media publication of both the entire special and the individual
articles. All contributions are published online on
onetoone.de/daten-im-marketing
• The e-paper is 52 pages high-quality magazine portrait format. It is
available free of charge and without registration, and is advertised
via email and social media
• Teaser texts are sent in standalone special newsletters to 76,000 re-
cipients for all articles and advertorials.
• All contributions and advertorials are individually supported by
teasers in the ONEtoONE email newsletter
• The accompanying print issue will be sent out as the ONEtoONE
issue 12/2021 and will be distributed by postal sevice, specialist
conferences and trade fairs and as a supplement. The volume is 52
pages (48 pages of content plus four pages of reinforced cover)
• Order deadline: 29th October 2021
• Printed documents deadline: 05th November 2021
• Publication date: 06th December 2021
• DDV is an association partner of the special
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 26data-based marketing sponsorship package
Performance
Sponsorship package profile/ Silver Gold Platinum
advertisement
Pages (by arrangement, for case study, performance profile or advertisement) 1 1 2 4
Logo on cover page and table of contents* - Yes Yes Yes
Print: Logo in publication promotions of ONEtoONE* - Yes Yes Yes
Printed specimen copies for self-advertising 1 10 200 300
Online advertisements in the special newsletter - Logo in the footer Yes Top placement
Case study/service profile/advertorial online at www.onetoone.de/daten-im-marketing - Yes Yes Yes
PDF for self-promotion, unrestricted usage rights - Yes Yes yes
Price 3,190 euros 3,900 euros 5,400 euros 6,900 euros
Individual advertising pages/service profiles: 3,190 euros; Cover pages: U4: 3,900 euros, U2/U3: 3,500 euros; Logos, platinum, gold, silver, in alphabetical order, Performance profile in alpha-
betical order, advertisements as best as possible, additional print copies for self-promotion including shipping, 600 euros per 100 copies, portraits/performance profile including production and
one correction run, advertiser provide provides texts, photos, logos. Further corrections runs will be charged at cost (70 euros/hour).
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 27Programmatic Printing Platform
The ‘Programmatic Printing’ platform
Many digitally minded marketers still consider it uncool to use print
as an alternative channel. Many of todays marketing decision-makers
grew up as digital natives. They only know about printed advertising by
hearsay. For them, digital has long been the panacea. However: Smart-
phone screens are getting increasingly clogged, messages get stuck in
jams. Now is the time for progammatically printed messages: Individual,
1:1, high-conversion and affordable. New programmatic and interactive
printing offers huge opportunities for less scatter loss, higher awareness
and more efficiency. However, there can be no print customisation with-
out data. Marketing and CRM departments need to be brought together to
take advantage of the new opportunities.
The cross-media programmatic printing platform was therefore launched
in June 2020. It supports genre marketing in the core target group of
marketing decision-makers by providing tips and specialist knowledge,
and brings solution providers in contact with potential customers.
• Two high-quality, printed specials per year offer experience, know
ledge and assistance for marketing decision-makers who want to use
the print channel programmatically. They are the basis for the most
important messages.
• In order to capture those responsible for marketing who are less
print-savvy, the web special takes on a central function with con-
tinous content updates.
• The virtual “Programmatic Printing Day” conference creates a live
dialogue with interested advertisers.
The entire special as well as the individual articles ar published cross
media (web, e-paper, printed magazine)
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 28Programmatic Printing Print Special
Two high-quality Print-Specials (spring and autumn) serve as a sustain-
able communication tool with a long service life for the ‘print’ channel.
Advertorial Advertorial
P R O G R A M M AT I C P R I N T I N G besser. Aber auch mit weniger ausge- diese Dinge für Sie von Profis pro- variable Inhalte (z. B. individuelle sches Produktfeld eingepasst oder in
Contents: News to use, specialist studies, best practice, support, check-
feilten Systemen als Basis kann man grammiert. Nach der automatischen Empfehlungen), dynamische Rabatte einem mit Querformat platziert.
DAS GEHEIMNIS mit der Print-Individualisierung star-
ten. Nutzen Sie einen Webshop, so
Produktauswahl für jeden Kunden
fließen Bilder, Texte und Preise mit
sowie Prio-Felder für eine erhöhte
Aufmerksamkeit.
Datenprofis mit der Expertise
für Print-Individualisierungen kön-
VOR DEM DRUCK
lists and market overview of production partners.
können Bilder, Texte und Preise au- Hilfe von definierbaren Layout-Re- Für Artikelfelder werden stan- nen Ihnen durch Programmatic Prin-
tomatisch daraus entnommen und geln auf verschiedene Weise in das dardisierte Pflichtfelder vereinbart, ting helfen, Uplifts von bis zu 70 %
für die Druckproduktion aufbereitet Mailing oder den Katalog ein. z. B. Bild, Name, Preis mit Menge/Ein- im Omni-Channel-Marketing zu er-
Neue Technologien ermöglichen heute voll individualisierte werden. Zusätzlich können Rabatte „Wenn das Layout feststeht und heit, optionale Felder z. B. Text/Be- zielen. So steigern Sie Ihren Return
Print-Kommunikation. Doch wie lassen sich KI-basierte und Preise kundenindividuell aus- die Spielregeln klar sind, müssen keine schreibung, Logo, Streichpreise und on Marketing Invest! Oder wie heißt
gespielt werden. Sie kaufen Bildda- manuellen Anpassungen mehr vor- dynamische Abbildungsproportio- es so schön: „Wer nicht wagt, der
Distribution is made to ONEtoONE subscribers, marketing decision-makers
und zugleich automatisierte Print-Kampagnen in eine ten bei einer externen Datenbank genommen werden, aber der Katalog nen (hoch/quer). nicht gewinnt.“
smarte Omni-Channel-Strategie integrieren? und haben Ihren Content „nur“ in sieht trotzdem perfekt gestaltet aus.“ Texte, Bilder und Preise werden
Tabellenform oder im ERP-System? Bei den Gestaltungsmöglich- an den definierten Stellen ausgespielt
from our registered user base and via cooperation partners with a reach P
ersonalisierte E-Mails und in Kombination mit dem optimalen Auch das ist kein Problem. Mit einer keiten sind kaum Grenzen gesetzt. und automatisiert in die Feldgrößen
das Tracking im Webshop Versandzeitpunkt. maßgeschneiderten Schnittstellen- Hier ist das Stichwort: „automatisier- eingepasst. Ist der für ein Produkt
sind heute für viele Online- anbindung, kann mit jeder Daten- tes Layouting“. Für die Musterseiten vorliegende Text zu lang, wird dieser SmartCom GmbH
of approx. 25,000 distributed copies per issue.
Händler Normalität. Es wird ange- Die Angst vor der Technik basis die Print-Individualisierung werden z. B. folgende Dinge definiert: intelligent gekürzt, ohne Sinnverlust Johannes van de Loo
boten, was dem Kunden gefällt. Im verlieren und einfach starten gestartet werden. statische Inhalte im Hintergrund oder sonstige Qualitätseinbußen. Ist Telefon: +49 (0)2843/957-0
Hintergrund laufen Algorithmen Woher kommen nun die Daten für Texte und Bilder werden über (z.B. CI), teilvariable Inhalte, z. B. Flä- ein Bild nur im Querformat vorhan- kontakt@smartcom.de
(z.B. Analytics, Recommendations …) KI-basierte Print-Kampagnen, und eine Schnittstelle an Ihren Dienstleis- chenreservierungen für WKZs, voll- den, wird es optimal in ein quadrati- www.smartcom.de
und automatisierte Prozesse, die dies wie sorgt man dafür, dass sie in das ter exportiert. Und jetzt beginnt die
ermöglichen. Man kennt sein Hand- Mailing, den Katalog oder die Paket- Musik zu spielen. Wenn Sie bereits
werkszeug. Wie aber lässt sich das beilage passen, ohne doppelte Da- eine Recommendation-Engine und
Programmatic Printing
Ganze auch für Print-Kampagnen tenpflege? Dafür gibt es verschiedene Analytics einsetzen, können diese
umsetzen? Dass es heutzutage mög- Wege, immer basierend auf dem, was Daten auch für Print zum Einsatz
lich ist, in Rekordzeit gedruckte Uni- bereits vorliegt. Sie verfügen über ein kommen und ggf. um druckspezifi-
kate in tausendfacher Ausführung zu medienneutrales PIM? Perfekt! Eine sche Attribute ergänzt werden. Ste-
erzeugen, ist die eine Voraussetzung – zentrale CRM-Datenbank? Umso hen Sie noch am Anfang, werden
aber das ist nicht alles.
KI-basierte Print-Individualisierung sinnvoll integriert in Ihr OmniChannel-Marketing
„Papier ist, im Vergleich zu einer
Website oder einer E-Mail, im Format Unsere Wir entwickeln für Sie automatisierte
Advertorial ein begrenztes Medium – dies kann als Leistungen und selbstlernende Prozesslösungen zur
wesentlicher Vorteil genutzt werden.“
Ausgabe hoch individualisierter:
Durch die formatbedingten Be- Reporting Warehousing
BURDA grenzungen von Papier, können zum
Beispiel bei einem Direct Mailing, • Direct Mailings • Postkarten
PIONIER IM die entscheidenden Informationen
zielgerichteter vom Konsumenten Dynamic • Kataloge • Katalogaufleger
P R O G R A M M AT I C wahrgenommen werden – ohne
Ablenkung! Hier erfährt der Kunde
Layouting
Print
Publishing Workf flow
• Flyer/Handzettel • Paketbeilagen
PRINTING keine Überfrachtung an Informa-
Smar tCom
tionen, sondern es werden gezielte
Kaufimpulse gesetzt, dank einer
maßgeschneiderten Produktauswahl Beispiel für dynamische Abbildungsproportionen (hoch/quer).
BurdaDruck macht sich stark für neue Customer Communication Consultants
Recommendations Analytics
Formen der Printwerbung und überträgt das
26
Programmatic Advertising der Internetwerbung SmartCom GmbH • +49 (0)28 43/957-0 • kontakt@smartcom.de • www.smartcom.de
auf die Werbung in Printmedien.
I
m Hybriddruck aus analogem One“ ist der Digitaldruck ohnehin ihre gesellschaftliche Aufgabe als
Druck und HighSpeed-Inkjet alternativlos. „Vierte Macht im Staate“ auch finan-
kombiniert BurdaDruck die Kos- Mit den Partnern Fujifilm und zieren können. Wenn nun immer
teneffizienz des analogen Drucks Cadis hat BurdaDruck eine Pro- mehr Werbegelder zu Google und
mit der Variabilität des Digital- duktionsplattform geschaffen, die Facebook fließen, dann steht mehr
drucks. Damit eröffnen sich Werbe- im Spannungsfeld des magischen auf dem Spiel als ein wichtiger Wirt-
treibenden ganz neue Perspektiven Dreiecks von Zeit, Qualität und Kos- schaftszweig. Dann geht es um die
– in Verlagszeitschriften und Corpo- ten ein Optimum an Programmatic Grundfeste unserer Demokratie.
rate-Publishing-Magazinen bis hin Printing ermöglicht.
zu Katalogen. Dabei geht Burdas Produkti-
Seit Gutenberg galt die Regel des onsplattform weit über den Druck-
Reden Sie mit BurdaDruck über
„One-to-Many“: Ein Druckstock er- prozess hinaus. Die Vorteile der Ihre programmatische Idee:
zeugt viele Drucke. Mit Plattenwech- gedruckten Individualisierung er-
seln konnte der Offset diese eiserne strecken sich über alle Produktions-,
Regel durchbrechen und auch Teil- Logistik-, Verpackungs- und Hand-
zielgruppen ansprechen: „One-to- lingsprozesse. Und ermöglichen so
Few“. Doch relativ schnell stoßen sol- eine feingranulare, kosteneffiziente
che Plattenwechsel-Orgien an ihre Werbeansprache in hochwertigen
Grenzen. Wer 12 000 Reisebüros oder Printprodukten – von „One-to-Few“
20 000 Apotheken mit betriebsspezi- bis „One-to-One“. Damit können die Ingo Raab, Geschäftsleitung
fischen Umschlagseiten um Kataloge neuen programmatischen Werbe- Vertrieb und Business Development
bzw. Magazine versorgen will, der möglichkeiten aus Retail Media und ingo.raab@burda.com
kommt im Offset nicht weiter. Editorial Media nun auch in Print Telefon +49 781 84 2002
www.burda.com
Denn die Teilauflagen pro Point ausgespielt werden.
of Sale betragen gerade mal 25 bis Hochwertiger Journalismus
500 Stück – meist zu klein für Offset- kostet Geld. Vom Verkaufspreis allein
Sammelformen und damit ideal für kann kaum eine Zeitschrift leben. powered by
den Digitaldruck. In der höchsten Werbung trägt in Editorial Media
Personalisierungsstufe des „One-to- wesentlich dazu bei, dass Verlage
51
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 29www.programmatic-printing.de Programmatic-Printing.de is the associated digital platform. It ensures the digital distribution of all content in the print editions, as a digi- tal magazine as well as an web version. It thus serves as a sustainable real-time communication tool for the ‘print’ channel and has a high SEO effect. All articles and digital service offers are distributed via ONEtoONE.de. This reaches over a quarter of a million unique users online every year and delivers more than 650,000 website views and over 1.2 million newsletter views. In addition, ONEtoONE's messages reach around 40,000 followers on Facebook, Instagram, LinkedIn, Twitter and Xing. In addition, the editorial content and advertorials are communicated to up to 76,000 addresses via individual special edition newsletters. In ad- dition, the contributions are continuously promoted via regular ONEtoONE newsletters. Overall, email distribution reaches a total of over a quarter of a million qualified contacts. In order to achieve the networking of suppliers and customers on Programmatic-printing.de, the platform offers real-time searches for the service profiles of sponsors and partners, with the option of entering service offers yourself, including a regional search. The editorial team also offers exclusive membership in the program- matic printing think tank for managing directors, partners and sponsors to network. In regular virtual meetings you can discuss the future of programmatic printing in all its facets in small groups with other makers and service providers. Internally, across companies and as equals, mode rated by the programmatic printing editorial team, aside from day-to-day business the think tank investigates the question: ‘Where is programma- tic printing headed?’ Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 30
Programmatic Printing – Virtual Expert Forums
The Virtual Expert Forums Programmatic Printing (see page 8) comple-
ment the cross-media concept with a lead generation component.
Expert forum ‘Programmatic Printing’ within
DAM, PIM, MAM, variable data printing, personalisation of cards, envelopes,
the framework of the 4th Dialogue Marketing 17.06.2021
coupons etc., digital printing, cross-media marketing automation ...
Conference
DAM, PIM, MAM, variable data printing, image recognition and personalisation,
Expert forum ‘Future Programmatic Printing 2022’
08.12.2021 personalisation of maps, envelopes, vouchers, promotional gifts and packaging,
within the framework of the Future conference
digital printing, cross-media marketing automation
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 31Programmatic Printing sponsorship packages
The Programmatic Printing sponsorship packages
Bronze Silver Gold Platinum
Print: Pages for advertorials or advertisements, 1/2 1/1* 2/1* 4/1*
per issue (spring and autumn)
Print: Partner logo in the table of contents Yes Yes Yes Yes
Print: Logo in ONEtoONE's own advertisements Yes Yes Yes Yes
Advertorials and advertisements in the e-paper Yes Yes Yes Yes
Extended service provider profile online Yes Yes Yes Yes
Membership in the Programmatic Printing think tank Yes Yes Yes Yes
PDF of own advertorials for self-promotion - Yes Yes Yes
Advertorials online on Programmatic-Printing.de - - Yes Yes
Advertorials in standalone newsletter - - Yes Yes
Logo in the standalone newsletter - - Yes Yes
Logo on the homepage of Programmatic-Printing.de - - Yes Yes
Seat on the editorial board including the imprint - - - Yes
Print: Logo on the cover - - - Yes
Use of the current content for self-promotion/PR - - - Yes
Print: Specimen copies per issue 50 150 300 500
Print: Discount on additional advertisements cover pages 10% discount 33% discount 50% discount 50% discount
Speaker slot ‘Programmatic Printing Expert Forum’ 10% discount 25% discount 50% discount included
Programmatic Printing partner amount per year 9,900.00 19.000.00 39,000.00 59,000.00
* Can also be used as an advertorial. Sequencing of the advertorials: Platinum, gold, silver, A-Z. Advertorials including production. Advertiser only provide texts, photos, logos. One correction run included, further corrections
will be calculated at a flat rate of 70.00 euros per hour.
Advertising placement as well as possible, cover pages available separately: U4: 6,900.00, U2 and U3: 5,900.00
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 32Versandhausberater special
Versandhausberater special
The Versandhausberater special editions contain specialist articles on a
topic from the practice of mail order companies and e-commerce users.
These are provided by editorial staff or advertises as advertorials. The
ePaber-edidion is promoted to 76,000 registered users of the HighText
publishing house. The online special editions appear as a version pre-
pared for the website and thus achieve a particularly high SEO effect for
advertorials.
All articles are distributed via Versandhausberater.de with almost 11,000
unique users and over 20,000 website and over 100,000 newsletter views
per month. In addition, the messages reach around 40,000 followers on
Facebook, Instagram, LinkedIn, Twitter and Xing. All editorial content
and advertorials are also communicated to up to 76,000 addresses in
two standalone newsletters. The prices also include two weeks of banner
advertising.
Website views: 20,000/month Unique users: 11,000/month
newsletter views: 100,000/month Social Media: 40,000 followers
Contents and dates
Versandhausberater special Adver- Print Publication
tisement material date
deadline
Catalogue of the year (Versandhausberater 13.01.2021 13.01.2021 22.01.2021
special edition)
ERP and PIM 05.02.2021 12.02.2021 26.02.2021
Customer scoring and debt collection 16.04.2021 23.04.2021 07.05.2021
Logistics, warehousing, returns & fulfilment: 17.09.2021 24.09.2021 08.10.2021
Trends in warehouse and shipping
New trends in e-commerce and mail order 12.11.2021 19.11.2021 03.12.2021
(Editorial changes reserved)
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 33Versandhausberater special ad formats
Placements: possible, depending on the format
Advert formats
Issue format: 297 mm width × 420 mm height type area: 266 mm wide ×
380 mm high
Advert Size type area Section Price
A 1/1 4c 266x380 297x420 3,650 euros
B high 1/2 4c 133x380 148x420 2,750 euros Type A (1/1) Type B (1/2) Type C (1/2) Type D (1/2) Type E (1/3)
C across 1/2 4c 266x187 297x207 2,750 euros
D corner 1/2 4c 198x285 213x305 2,750 euros
E across 1/3 4c 266x126.5 297x140 2,595 euros
F high 1/4 4c 62x380 77x420 2,450 euros
G across 1/4 4c 266x92 297x112 2,450 euros
H corner 1/4 4c 133x187 148x207 2,450 euros Type F (1/4) Type G (1/4) Type H (1/4) Type I (1/8) Type J (1/8)
I high 1/8 4c 62x187 77x207 1,725 euros
J corner 1/8 4c 133x92 148x112 1,725 euros
K across 1/8 4c 266x45 297x65 1,725 euros
L island 4c 130x130 - 1,725 euros
M corner 4c Edge length 90 Diagonal 130 1,010 euros
Type K (1/8) Type L Type M
The formats J, K, L and M can also be booked on page 1 for a placement
surcharge of 10%.
Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 34E-Retailer Yearbook 2021/2022 E-Retailer Yearbook 2021/2022 The E-Retailer Yearbook 2021/2022 is the annual overview of the Ger- man-speaking mail order, cross-channel and e-commerce business. It is created in cooperation with the BEVH e.V. and contains future analyses and specialist articles on the key topics in the industry, presents the most important new catalogue publications of the year and the winner and shortlist of the jury/public award ‘E-Retailer of the Year’. It also integrates the former ‘Verzeichnis des Versandhandels’ (‘Directory of Mail Order)’ and introduces the most important service companies and players in the mail order business. As an e-paper, it reaches the 76,000 registered users of the HighText publishing house. As an online special, the E-Retailer Yearbook appears as a version especially prepared for the website and thus achieves a particularly high SEO effect for advertorials. All articles and digital service offers are distributed via Versandhausber- ater.de with almost 11,000 unique users and over 20,000 website and over 100,000 newsletter views per month. In addition, the messages reach around 40,000 followers on Facebook, Instagram, LinkedIn, Twitter and Xing. All editorial content and advertorials are also communicated by standalone newsletters to up to 76,000 addresses. Unique user: 11,000/month website views: 20,000/month newsletter views: 100,000/month social media: 40,000 followers Media Kit 2021; valid from 15.03.2021 All prices are net prices in EURO excl. VAT 35
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