MEDIA KIT 2021/22 The World's Number-One Men's Magazine
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The World’s Number- One Men’s Magazine
MEDIA KIT 2021/22
WWW.MAXIM.COM.AU
TWITTER/MAXIM_AUS
FACEBOOK/MAXIMAU
INSTAGRAM/MAXIM_AUS
YOUTUBE/MAXIMAUSTRALIA
The ESSENTIAL, go-to LIFESTYLE GUIDE for
today’s YOUNG MEN who want to HAVE IT ALL
CELEBRITY EXCLUSIVES AUTOMOTIVE TRAVEL
FASHION AND GROOMING ENTERTAINMENT SPORTS
A GLOBAL BRAND The Evolution of MAXIM
MAXIM is the largest men’s magazine
world. In 2020, with international editions
in over 25 European and Asian countries
WITH OVER NINE brand in the world. First launched as a and an extensive following in the United
BILLION MEDIA magazine in the United Kingdom in 1995,
MAXIM now boasts brand extensions
States, MAXIM continues to reach guys
globally and creatively. MAXIM knows
IMPRESSIONS in print, online, mobile, broadcast, events,
social media and more. Since MAXIM
what guys like and MAXIM talks in the
same way guys talk to each other. With
IN 2021. MAXIM hit its stride in the US in 1998 and men 18-34, we know the way they live, the
HAS THE POWER www.maxim.com launched in 1999, the
brand has become a force to be reckoned
way they work, the way they think and the
way they play. MAXIM provides content
TO ATTRACT with. MAXIM ’s 360° programs and and the appropriate channels for which
global franchises such as HOT 100, this content is distributed — all while
ATTENTION! Best Stuff of the Year and the MAXIM keeping in mind the needs of the audience
Party during Super Bowl weekend are we serve. MAXIM believes the content
grand reflections of MAXIM ’s growing it serves should always evolve and adapt
and long-lasting influence in today’s media to the needs of our audience.
Who is the MAXIM Reader? Our Mission
We reach reach more than half a million Men today crave information that can
Australian men aged 18-34 years old keep up with their increasingly demanding
across our platforms including print, and exciting lives. They want to consume
digital, social and events. These men content with an irreverent voice that will
are alpha males: peer-group leaders who make them laugh and maybe even teach
are confident, successful and voracious them something new. In a crowded field,
consumers of products and services. Their MAXIM stands out because it’s classy,
friends turn to them for advice on which funny, bold, useful, sexy and slick. MAXIM
car to buy, who’s the hottest starlet right arms guys with the tools to live a better
now and how to manage their portfolios. life and have more fun doing it. MAXIM
With a high median household income is a guy’s go-to guide for everything from
and a median age of 30, MAXIM readers the coolest new gadgets to the most
are wealthy, young, and look to our beautiful women in the world; from sports
brand for social cues and entertainment. to the best films, music, events, broadcast,
For unparalleled exposure to young men social networking sites and beyond.
18-34, MAXIM is second to none.
Magazine
Readership: 200,000+ (estimated)
MAXIM Distributed at: Supermarkets, Newslink, BP, 7-Eleven and newsagents
READERS BY
Online and Social Media
THE NUMBERS
Page Impressions: 1,230,000 ave per month
Unique Browsers: 150,000 – 200,000 per month
MORE LIKELY
TO BE A BIG
SPENDER 74.9 %
Average Session Time: Five minutes
Facebook Fans: 225,000+
DO NOT READ ANY Instagram followers: 197k+
OTHER MEN’S
LIFESTYLE
MAGAZINES 72.4 %
IF THEY HEAR OF
A NEW ALCOHOLIC
MAXIM AUSTRALIA AMBASSADORS
SOME OF THE INFLUENCERS WE’VE WORKED WITH TO PROMOTE CLIENTS’ BRANDS
DRINK THEY
WILL TRY IT 83.1 %
BUY AND WEAR
CLOTHES THAT
WILL RECIEVE
ATTENTION 72.3 %
WILL BUY A PRODUCT
BECAUSE OF
THE BRAND 81.1 %
Emily Sears
SOCIAL MEDIA REACH:
Chloe Hurrell
SOCIAL MEDIA REACH:
Renee Somerfield
SOCIAL MEDIA REACH:
Laura Lydall
SOCIAL MEDIA REACH:
4.7million + 34k + 1.7million + 384k +
WILL GO OUT OF MAXIM cover girl, brand 2017 MAXIM Australian MAXIM cover girl, swimwear Australian fitness model,
THEIR WAY TO LEARN ambassador and Australian Swimwear Model of the Year designer, brand ambassador brand ambassador and
model living in Los Angeles and Australian model and Australian model MAXIM cover girl
ABOUT NEW
TECHNOLOGY 69 %
THINK IT’S IMPORTANT
TO LOOK
FASHIONABLE 72.5 %
CONSIDER THEMSELVES
A LEADER MORE
THAN A
FOLLOWER 86.2
%
Daniel Conn
SOCIAL MEDIA REACH:
Davey Lloyd
SOCIAL MEDIA REACH:
Nick Cummins
SOCIAL MEDIA REACH:
Jake Ellis
SOCIAL MEDIA REACH:
326k + 59k + 502,000 + 83,000 +
*RESULTS ACCORDING TO AN Global Athletic Director, fitness Former cast member of AKA ‘The Honey Badger’, Former cast member of
OCTOBER 2016 SURVEY OF model and celebrity The Bachelorette and Australian rugby union player The Bachelorette and
1016 MAXIM READERS personal trainer brand ambassador and brand ambassador brand ambassador
Page Rates ($AUD ) Casual 3x (-5%) 6x (-10%) 9x (-15%) 12x (-20%)
Full page 8,125 7,720 7,310 6,905 6,500
Half page 5,685 5,400 5,115 4,835 4,550
Third-page strip 4,465 4,240 4,020 3,795 3,570
Double-page-spread (DPS) 16,250 15,440 14,625 13,815 13,000
Inside front cover DPS 20,250 19,240 18,225 17,215 16,200
Inside back cover 9,125 8,670 8,215 7,755 7,300
Outside back cover 11,500 10,925 10,350 9,775 9,200
Loose inserts $130-$400/1000 (depending on pg qty) / 8 pg poster $25,000
Above prices exclude GST
Specifications (mm) Trim (H x W) Bleed (H x W) Text (H x W)
Full page 275x210 285x220 255 x190
Double-page-spread (DPS) 275x420 285x430 255x400
Half-page vertical 275x105 285x115 255x85
Half-page horizontal 137x210 147x220 117x190
Third-page vertical 275x70 285x80 255x50
All material to be supplied as high resolution PDF to info@nuclear.com.au or via Quickcut
Online Rates Production Per Week
Homepage takeovers 1,500 if required 7,900
Banners/M-Recs Negotiated with magazine packages
Deadlines
Issue Booking Material On sale Issue Booking Material On sale
(Tues) (Thurs) (Thurs) (Tues) (Thurs) (Thurs)
Mar 21 4-Feb 4-Feb 18-Feb Dec 21 4-Nov 4-Nov 18-Nov
Apr 21 4-Mar 4-Mar 18-Mar Jan 22 2-Dec 2-Dec 16-Dec
May 21 8-Apr 8-Apr 22-Apr Feb 22 6-Jan 6-Jan 20-Jan
Jun 21 2-May 2-May 16-May Mar 22 3-Feb 3-Feb 17-Feb
Jul 21 6-Jun 6-Jun 20-Jun Apr 22 3-Mar 3-Mar 17-Mar
Aug 21 3-Jul 3-Jul 17-Jul May 22 7-Apr 7-Apr 21-Apr
Sep 21 8-Aug 8-Aug 22-Aug Jun 22 5-May 5-May 19-May
Oct 21 2-Sep 2-Sep 16-Sep Jul 22 2-Jun 2-Jun 16-Jun
Nov 21 7-Oct 7-Oct 21-Oct Aug 22 7-Jul 7-Jul 21-Jul
Contact
Drew Haywood, Senior Sales Consultant
Mobile: 0425 259 643 The name “MAXIM” and the logo thereof are registered
trademarks of MAXIM Inc., which trademarks have been
Email: dhaywood@nuclear.com.au licensed in Australia to Nuclear Media.
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