MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group

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MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
WE’RE ON THE

MOVE
QUEBECOR 2018 OVERVIEW
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
MORE
        REACH

  WE    MORE
        CONTENT

OFFER   STRONGER
        RELATIONSHIPS
                        2
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
1/ MORE REACH
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
QUEBECOR REACH
99% OF QUEBECERS REACHED EVERY WEEK

OUT-OF-HOME                                                                                                                                                                                                 TELEVISION

53%                                                                                                                                                                                                         9                       37.8
OF FACES IN                                                                                                                                                                                                 CHANNELS               SHARES
GREATER MONTREAL

97%
OF MONTREALERS                                                                                                                                                                                                                    VIDEO OFFER
EVERY MONTH

                                                                                                                                                                                                                                  10.4M
                                                                                                                                                                                                                                  MONTHLY VIEWS

MAGAZINES

9.1M                              2.9M                              DIGITAL & SOCIAL                                                                                        NEWSPAPERS
READERS                           READERS
IN CANADA                         OF FRENCH
                                  MAGAZINES                         7.1M                          +5M                                                                       3.9M                                      55%
                                                                    UNIQUE                        FACEBOOK FANS (CUM.)                                                      READER/WEEK                               OF QUEBECERS/WEEK
                                                                    VISITORS/MONTH

Source: TV – Numeris, French Quebec, Winter 2018 (Jan. 8 – April 22), 2+ (reach), A18+ (share%) / MAGAZINES – Vividata Spring 2018, Canada, print + web + mobile, 12+/ NEWSPAPERS – Vividata Spring 2018, Province of Quebec, 12+, 7-day cum., print
+ web + mobile, JDM+JDQ+24H/ DIGITAL & SOCIAL – comScore, French Quebec, Oct. 2017 – March 2018. Multiplatform basis & Facebook API March 2018 / VIDEO : Brightcove, Canada, monthly average, March 2018 / OOH – COMB Winter 2018,                     4
Montreal CMA, 5+
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
ONLINE
ENORMOUS &
STRATEGIC REACH

7.1M                                                                                   VISITS       VISITORS            FANS

VISITORS/ MONTH                                                                                       7,5M
                                                                                       28,8M                            1M
                                                                                                      3,5M

                                                                                       26,4M          7,4M              1M

                                                                                       3,6M           2,0M              63K
 MILLENNIALS             29%
                                                                                       3,4M           1,2M              335K

                                                                                       2,7M           1,7M              262K
 GENERATION X                     40%
                                                                                       2,8M           1,6M              261K

 BOOMERS+                 32%                                                          1,7M           1,3M              248K

                                                                                       205K           146K               6K
 18-49 YEARS                                   58%

 25-54 YEARS                                   58%                                     VISITS      VISITORS             FANS
                                                                                       1,2M           838K

                                                                                       219K           173K              480K

                                                                                       178K           142K

Sources: comScore, French Quebec and Canada (Targets), March 2018, Multiplatform basis. A18-34, A35-54, A55+ / Google
         Analytics, Canada, average 3 months Oct.2017 – march 2018 / Social media: May 2018                                    5
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
MOBILE
NOW OUR PRIME MEDIA

4.8M
VISITORS/ MONTH

 MILLENNIALS               34%                                                                  MOBILE
                                                                                                 50%
 GENERATION X                     45%

                BOOMERS+ 21%                                                                      BOTH
                                                                                                 19%
 18-49 YEARS                                      67%

                                                                                               DESKTOP
 25-54 YEARS                                      66%
                                                                                                 32%

Sources: comScore MMX Multiplatform and mobile traffic, French Quebec and Canada (Targets), March 2018, A18-34, A35-54, A55+
                                                                                                                               6
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
CONVENTIONAL TV
TVA ALONE GETS A QUARTER OF QUEBEC’S VIEWERSHIP

   732K                                                                            2M                                                                              349K                                                                             1.8M
   tv viewers                                                                      tv viewers                                                                      tv viewers                                                                       tv viewers

   7.4M                                                                            1.1M                                                                            1.8M                                                                             38K
   online visitors                                                                 online visitors                                                                 online visitors                                                                  online visitors

   1M                                                                              408K                                                                            584K                                                                             71K
   social fans                                                                     social fans                                                                     social fans                                                                      social fans

Sources: TV – Numeris, French Quebec, Winter 2018 (Jan. 8 – April 22), La Voix (Feb. 11 – May 7), Gala Artis (May 13), 2+ (AMA), A18-34 (reach). TVA Nouvelles (Mon-Fri - 6pm), Salut, Bonjour! (Mon-Fri), La Voix (Sunday), / Web : Google Analytics, Winter 2018 (Jan. 8 – April 22), La Voix (Feb 11 – May
7), Gala Artis (April 16 – May 14) / Social media : May 2018                                                                                                                                                                                                                                                    7
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
SPECIALTY CHANNELS
TOTALIZING 12.6 SHARES OF QUEBEC’S VIEWERSHIP

Sources: Numeris, French Québec, Winter 2018 (Jan. 8 – April 22), M-S, 2a-2a, 2+ (share) and A18-34 (Reach).   8
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
SPORTS
TVA SPORTS
TVA SPORTS IS THE PLACE TO BE

 TV                                                                                                                                                                            ONLINE

 2.3M                                                                                                                                                                             33M
 VIEWERS                                                                                                                                                                MONTHLY IMPRESSIONS
 A WEEK

 2.7                                                                                                                                                                             1.2M
                                                                                                                                                                        MONTHLY VIDEO VIEWS
 SHARES

                                                                                                                                                                               SOCIAL
1.9M
                                                                                                                                                                                 321K
 SUBSCRIBERS

                                                                                                                                                                                      FANS

                                                                                                                                                                                     2M
                                                                                                                                                                            MONTHLY REACH

Sources: TV: Numeris, Quebec Fr, 2016-2017 (Aug. 29 2016 – Aug. 27 2017), 2+, A18-34 (Reach), 2+ (share%) / Subscribers : CRTC 2017 Report /                                                  9
         Web: Google analytics, Brightcove, monthly average Oct.2016 – June 2017 / Social: Jan 2018 and Facebook Insight, average monthly reach for this page in 2017
MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
OUT-OF-HOME
 NO.1 STREET-LEVEL IMPACT

3,800+ faces                                                               1,650+ faces
Montreal                                                   112 faces       Levis
Laval                                                      Montreal                           184 dome faces
Sherbrooke                                                 Laval           1,500+ faces       94 interactive
Levis                                                      Levis           Sherbrooke (NEW)   tablets

 Source: COMB Winter 2018, Montreal CMA, Quebec CMA & Sherbrooke CMA, 5+
                                                                                                               10
                                                                                                               10
NEWSPAPERS
THE MOST READ IN
THEIR MARKETS

WEEKLY READERSHIP (12+)
PROVINCE OF QUEBEC
                                                                                     Print + Digital

                                                                                     Print
    2,886K

                    2,003K
                                                                                     1,567K

    2,269K
                                    1,359K
                                                   1,024M              963K                        754K
                                   1,286K                                            1,207K
                                                                              516K
                                                     987K
                                                                                                   754K
                                                                       573K   412K

Sources: Vividata Spring 2018, French PQ, 12+, cumulative 5/6/7 days
                                                                                                          11
                                                                                                          11
WE’VE GOT YOU

COVERED
MAGAZINES
A MAJOR PUBLISHER
IN CANADA

9.1M READERS
OF THE MULTIPLATFORM VERSION
CANADA

2.9M READERS
FRENCH MAGAZINES (WEEKLIES + MONTHLIES)
MULTIPLATFORM

Source: Vividata Spring 2018, Total Canada, 12+, MULTIPLATFORM.
                                                                  13
BECAUSE,

IT’S ABOUT

TIME
2 / MORE CONTENT
OUR
BELOVED BRANDS
                             RETAIL /DISTRIBUTION
ENTERTAINMENT
                       .ca

LIFESTYLE /FASHION /
COOKING

NEWS /                                          CONTENT /PRODUCTION
BUSINESS

SPORTS /
LIVE SHOWS                                                 DIGITAL

URBAN COMMUTE

                                                                      16
ONCE YOU START,
YOU CAN’T STOP

With its own personality, Le Sac de Chips is a section of the Journal de
Montréal and Journal de Québec sites. Here we find fun news, quirky content
and greasy gossip. The team is composed of content producers who are ready
to try, taste and experience everything!

                                               2.1M                                2.4M
                                               VISITORS/MONTH                      VISITS/MONTH

                                               680K                                729K
                                               VISITORS/MONTH                      VISITS/MONTH

                                               11K                                 72K
                                               AVERAGE REACH
                                                                                   FANS
                                               BY PUBLICATION

Sources: Google Analytics Traffic Multiplatform, Monthly average, Oct. 2017 – March 2018 / Social Media: March 2018
                                                                                                                      17
NATIVE                                          BRANDED
CONTENT                                         CONTENT
DESCRIPTION                                     DESCRIPTION
Presenter of on-demand editorial content        Presenter of customized content endorsed by the brand
                                                and including client positioning or product features
VISIBILITY
Logo-presenter on content and self-promotions   VISIBILITY
                                                Logo-presenter on content and conceptual integration
CONTENT MANAGER
Editorial                                       CONTENT MANAGER
                                                Editorial
CLIENT APPROVAL
None                                            APPROVAL
                                                Client AND editorial
CONTENT
EXCLUSIVITY                                     CONTENT EXCLUSIVITY
None                                            Yes

HYPERLINK                                       HYPERLINK
Yes                                             Yes

                                                                                                        18
CONTENT LICENCE
                        We are offering our clients an opportunity to acquire existing
                        or customized content for their own platforms.
LIST     PHOTO
                        WHY ACQUIRE CONTENT?

                                               » Ad Blocking (17%)
                              LESS
                                               » Ad Blindness
                                               » SEM Dependence

                                               » Consideration (82% more)
                                               » Leads (3 times more)
                             MORE
                                               » Conversion (6 times more)

RECIPE   VIDEO
                        WHY QUEBECOR?

                        ▪   We speak their language (connecting with Quebecers)
                        ▪   We speak with authority (news credibility, entertainment expertise)
                        ▪   Transfer of authority (best organic referencing/SEO)

                                                                                                  19
TEST     INFOGRAPHICS
SIMONE
                  FORTIN-            FLORENCE-
NOÉMIE            BÉLANGER           ÉLYSE
 LACERTE                               OUELLETTE
                 BEAUTY |
  SELF ESTEEM    SERIES AND MOVIES     FAMILY LIFE

RÉMY                                  GUILLAUME
  COUTURE                              DURANCEAU-
SAINT-CRÈME                            THIBERT
  BAKING                                 TRAVEL|
                                         ADVENTURE

                   INFLUENTIAL
THIERRY
  DOUCET
                   MARKETING         THÉO
                                       ABBACI
  HUMOUR |           ONLINE VIDEO      VIDEO GAMES
  MUSIC
                      CREATORS
Créée en 1992 par     Firme spécialisée      Producteur               Producteur et            Gestionnaire de   Gestionnaire du
Patrice Drouin et     dans l’organisation    d’événements             promoteur de             mandats           site de la Baie de
Chantal               et la création de      d’envergure              spectacles, en aréna     d’événements      Beauport et
Lachance, GESTEV      concepts               comme le Red Bull        et à l’extérieur.        corporatifs,      producteur de
est une               événementiels          Crashed Ice, Vélirium,   Par exemple Metallica    d’activation de   différents
filiale de Québecor   et de spectacles, au   Jamboree, Ski Tour       et Madonna               commandites       événements au
depuis 2013.          Québec et ailleurs.    Canada, Transat          au Centre Vidéotron,     et de marketing   Centre Vidéotron.
                                             Québec Saint-Malo.       Mumford & Sons           expérientiel.
                                                                      à la Baie de Beauport.

                                                                                                                                      21
3/ MORE ENGAGEMENT
LOYALTY
                         11 OF THE 20                                                                     5M+                   10 OF THE 16
                        TOP TV SHOWS                                                              CUMULATIVE FOLLLOWERS   PEOPLE’S CHOICE AWARDS

Source: Numeris, French QC, Winter 2018, A18+, 4+ episodes / Gala Artis May 13, 2018 / Facebook, API, March 2018                                   23
BECAUSE
QUEBECOR
              SPEAKS TO
              EVERYDAY
             PEOPLE
             IN THE RIGHT
           LANGUAGE
PRESENTED TO NEWBASE
                                                                                                                                         May 31, 2018

                      YOUR OBJECTIVES                                                                                                     Presented by your Quebecor Media Group team
                       OUR SOLUTIONS                                                                                                      Akta Sharma,Key Account Director

                 YOUR SUCCESS                                                                                                             Akta.sharma@quebecormedia.com 647.296.6497

Original and confidential © 2017. All rights reserved. This material is protected by copyright. Reproduction in whole or in part, in any form or by any means
whatsoever is strictly prohibited without written permission from Quebecor Media Group.
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