MOVE WE'RE ON THE QUEBECOR 2018 OVERVIEW - AJR Media Group
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WE’RE ON THE MOVE QUEBECOR 2018 OVERVIEW
MORE
REACH
WE MORE
CONTENT
OFFER STRONGER
RELATIONSHIPS
2
1/ MORE REACH
QUEBECOR REACH
99% OF QUEBECERS REACHED EVERY WEEK
OUT-OF-HOME TELEVISION
53% 9 37.8
OF FACES IN CHANNELS SHARES
GREATER MONTREAL
97%
OF MONTREALERS VIDEO OFFER
EVERY MONTH
10.4M
MONTHLY VIEWS
MAGAZINES
9.1M 2.9M DIGITAL & SOCIAL NEWSPAPERS
READERS READERS
IN CANADA OF FRENCH
MAGAZINES 7.1M +5M 3.9M 55%
UNIQUE FACEBOOK FANS (CUM.) READER/WEEK OF QUEBECERS/WEEK
VISITORS/MONTH
Source: TV – Numeris, French Quebec, Winter 2018 (Jan. 8 – April 22), 2+ (reach), A18+ (share%) / MAGAZINES – Vividata Spring 2018, Canada, print + web + mobile, 12+/ NEWSPAPERS – Vividata Spring 2018, Province of Quebec, 12+, 7-day cum., print
+ web + mobile, JDM+JDQ+24H/ DIGITAL & SOCIAL – comScore, French Quebec, Oct. 2017 – March 2018. Multiplatform basis & Facebook API March 2018 / VIDEO : Brightcove, Canada, monthly average, March 2018 / OOH – COMB Winter 2018, 4
Montreal CMA, 5+
ONLINE
ENORMOUS &
STRATEGIC REACH
7.1M VISITS VISITORS FANS
VISITORS/ MONTH 7,5M
28,8M 1M
3,5M
26,4M 7,4M 1M
3,6M 2,0M 63K
MILLENNIALS 29%
3,4M 1,2M 335K
2,7M 1,7M 262K
GENERATION X 40%
2,8M 1,6M 261K
BOOMERS+ 32% 1,7M 1,3M 248K
205K 146K 6K
18-49 YEARS 58%
25-54 YEARS 58% VISITS VISITORS FANS
1,2M 838K
219K 173K 480K
178K 142K
Sources: comScore, French Quebec and Canada (Targets), March 2018, Multiplatform basis. A18-34, A35-54, A55+ / Google
Analytics, Canada, average 3 months Oct.2017 – march 2018 / Social media: May 2018 5
MOBILE
NOW OUR PRIME MEDIA
4.8M
VISITORS/ MONTH
MILLENNIALS 34% MOBILE
50%
GENERATION X 45%
BOOMERS+ 21% BOTH
19%
18-49 YEARS 67%
DESKTOP
25-54 YEARS 66%
32%
Sources: comScore MMX Multiplatform and mobile traffic, French Quebec and Canada (Targets), March 2018, A18-34, A35-54, A55+
6
CONVENTIONAL TV TVA ALONE GETS A QUARTER OF QUEBEC’S VIEWERSHIP 732K 2M 349K 1.8M tv viewers tv viewers tv viewers tv viewers 7.4M 1.1M 1.8M 38K online visitors online visitors online visitors online visitors 1M 408K 584K 71K social fans social fans social fans social fans Sources: TV – Numeris, French Quebec, Winter 2018 (Jan. 8 – April 22), La Voix (Feb. 11 – May 7), Gala Artis (May 13), 2+ (AMA), A18-34 (reach). TVA Nouvelles (Mon-Fri - 6pm), Salut, Bonjour! (Mon-Fri), La Voix (Sunday), / Web : Google Analytics, Winter 2018 (Jan. 8 – April 22), La Voix (Feb 11 – May 7), Gala Artis (April 16 – May 14) / Social media : May 2018 7
SPECIALTY CHANNELS TOTALIZING 12.6 SHARES OF QUEBEC’S VIEWERSHIP Sources: Numeris, French Québec, Winter 2018 (Jan. 8 – April 22), M-S, 2a-2a, 2+ (share) and A18-34 (Reach). 8
SPORTS
TVA SPORTS
TVA SPORTS IS THE PLACE TO BE
TV ONLINE
2.3M 33M
VIEWERS MONTHLY IMPRESSIONS
A WEEK
2.7 1.2M
MONTHLY VIDEO VIEWS
SHARES
SOCIAL
1.9M
321K
SUBSCRIBERS
FANS
2M
MONTHLY REACH
Sources: TV: Numeris, Quebec Fr, 2016-2017 (Aug. 29 2016 – Aug. 27 2017), 2+, A18-34 (Reach), 2+ (share%) / Subscribers : CRTC 2017 Report / 9
Web: Google analytics, Brightcove, monthly average Oct.2016 – June 2017 / Social: Jan 2018 and Facebook Insight, average monthly reach for this page in 2017
OUT-OF-HOME
NO.1 STREET-LEVEL IMPACT
3,800+ faces 1,650+ faces
Montreal 112 faces Levis
Laval Montreal 184 dome faces
Sherbrooke Laval 1,500+ faces 94 interactive
Levis Levis Sherbrooke (NEW) tablets
Source: COMB Winter 2018, Montreal CMA, Quebec CMA & Sherbrooke CMA, 5+
10
10NEWSPAPERS
THE MOST READ IN
THEIR MARKETS
WEEKLY READERSHIP (12+)
PROVINCE OF QUEBEC
Print + Digital
Print
2,886K
2,003K
1,567K
2,269K
1,359K
1,024M 963K 754K
1,286K 1,207K
516K
987K
754K
573K 412K
Sources: Vividata Spring 2018, French PQ, 12+, cumulative 5/6/7 days
11
11WE’VE GOT YOU COVERED
MAGAZINES
A MAJOR PUBLISHER
IN CANADA
9.1M READERS
OF THE MULTIPLATFORM VERSION
CANADA
2.9M READERS
FRENCH MAGAZINES (WEEKLIES + MONTHLIES)
MULTIPLATFORM
Source: Vividata Spring 2018, Total Canada, 12+, MULTIPLATFORM.
13BECAUSE, IT’S ABOUT TIME
2 / MORE CONTENT
OUR
BELOVED BRANDS
RETAIL /DISTRIBUTION
ENTERTAINMENT
.ca
LIFESTYLE /FASHION /
COOKING
NEWS / CONTENT /PRODUCTION
BUSINESS
SPORTS /
LIVE SHOWS DIGITAL
URBAN COMMUTE
16ONCE YOU START,
YOU CAN’T STOP
With its own personality, Le Sac de Chips is a section of the Journal de
Montréal and Journal de Québec sites. Here we find fun news, quirky content
and greasy gossip. The team is composed of content producers who are ready
to try, taste and experience everything!
2.1M 2.4M
VISITORS/MONTH VISITS/MONTH
680K 729K
VISITORS/MONTH VISITS/MONTH
11K 72K
AVERAGE REACH
FANS
BY PUBLICATION
Sources: Google Analytics Traffic Multiplatform, Monthly average, Oct. 2017 – March 2018 / Social Media: March 2018
17NATIVE BRANDED
CONTENT CONTENT
DESCRIPTION DESCRIPTION
Presenter of on-demand editorial content Presenter of customized content endorsed by the brand
and including client positioning or product features
VISIBILITY
Logo-presenter on content and self-promotions VISIBILITY
Logo-presenter on content and conceptual integration
CONTENT MANAGER
Editorial CONTENT MANAGER
Editorial
CLIENT APPROVAL
None APPROVAL
Client AND editorial
CONTENT
EXCLUSIVITY CONTENT EXCLUSIVITY
None Yes
HYPERLINK HYPERLINK
Yes Yes
18CONTENT LICENCE
We are offering our clients an opportunity to acquire existing
or customized content for their own platforms.
LIST PHOTO
WHY ACQUIRE CONTENT?
» Ad Blocking (17%)
LESS
» Ad Blindness
» SEM Dependence
» Consideration (82% more)
» Leads (3 times more)
MORE
» Conversion (6 times more)
RECIPE VIDEO
WHY QUEBECOR?
▪ We speak their language (connecting with Quebecers)
▪ We speak with authority (news credibility, entertainment expertise)
▪ Transfer of authority (best organic referencing/SEO)
19
TEST INFOGRAPHICSSIMONE
FORTIN- FLORENCE-
NOÉMIE BÉLANGER ÉLYSE
LACERTE OUELLETTE
BEAUTY |
SELF ESTEEM SERIES AND MOVIES FAMILY LIFE
RÉMY GUILLAUME
COUTURE DURANCEAU-
SAINT-CRÈME THIBERT
BAKING TRAVEL|
ADVENTURE
INFLUENTIAL
THIERRY
DOUCET
MARKETING THÉO
ABBACI
HUMOUR | ONLINE VIDEO VIDEO GAMES
MUSIC
CREATORSCréée en 1992 par Firme spécialisée Producteur Producteur et Gestionnaire de Gestionnaire du
Patrice Drouin et dans l’organisation d’événements promoteur de mandats site de la Baie de
Chantal et la création de d’envergure spectacles, en aréna d’événements Beauport et
Lachance, GESTEV concepts comme le Red Bull et à l’extérieur. corporatifs, producteur de
est une événementiels Crashed Ice, Vélirium, Par exemple Metallica d’activation de différents
filiale de Québecor et de spectacles, au Jamboree, Ski Tour et Madonna commandites événements au
depuis 2013. Québec et ailleurs. Canada, Transat au Centre Vidéotron, et de marketing Centre Vidéotron.
Québec Saint-Malo. Mumford & Sons expérientiel.
à la Baie de Beauport.
213/ MORE ENGAGEMENT
LOYALTY
11 OF THE 20 5M+ 10 OF THE 16
TOP TV SHOWS CUMULATIVE FOLLLOWERS PEOPLE’S CHOICE AWARDS
Source: Numeris, French QC, Winter 2018, A18+, 4+ episodes / Gala Artis May 13, 2018 / Facebook, API, March 2018 23BECAUSE
QUEBECOR
SPEAKS TO
EVERYDAY
PEOPLE
IN THE RIGHT
LANGUAGEPRESENTED TO NEWBASE
May 31, 2018
YOUR OBJECTIVES Presented by your Quebecor Media Group team
OUR SOLUTIONS Akta Sharma,Key Account Director
YOUR SUCCESS Akta.sharma@quebecormedia.com 647.296.6497
Original and confidential © 2017. All rights reserved. This material is protected by copyright. Reproduction in whole or in part, in any form or by any means
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